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5/21/2006
Strategic Transformation Strategic Transformation of of ChinaTelecomChinaTelecom and Its BSS/OSS and Its BSS/OSS Requirements Requirements
•Kong LingpingChief EngineerNetwork Operations & Maintenance DepartmentChina [email protected]
5/21/2006
• Business transformation in China Telecom
• New challenges for BSS/OSS
• BSS/OSS upgrading roadmap
• Summaries
ContentContent
5/21/2006
Competition Evolution
access broadband
Competitive operator
LLU BIT sale
resale
Wi Fi
Broadband mobile
Triple-play
ISPs
WiMax
mobile
voice
Break-up Monopolization
Heterogeneity Substitution
Full Competition
strive for industry top-
end
VOIP Broadband voice
Other operators
Telecommunications LandscapeTelecommunications Landscape
5/21/2006
Progressive Strategic TransformationProgressive Strategic Transformation
Wireline Broadband
Network
Fixed Wireless Network
Mobile Network
Consumer Contents and Applications
(Games, VOD, family informatization)
Enterprise Applications and Solutions
(IP VPN、System Integration, IT Outsourcing)
Communication Services (Voice, Data, Media….)
Fixed Telephone
PC
TV Home Appliances
PDA
Mobile Handsets
Extension of value chain
Convergence of multi-networks, multi-terminals & multi-businesses
5/21/2006
Philosophy of TransformationPhilosophy of Transformation
•Organization and HR
Support foundation
Product
5/21/2006
Key Actions of Transformation(1)Key Actions of Transformation(1)
•• Product and Service TransformationProduct and Service Transformation ::– Fully leverage existing resources to consolidate
traditional fixed line business– Increase contribution of non-voice business,
Strengthen development of Internet access & VAS– Expand integrated information service, Enrich
video communication business– Explore “Triple-play” and “Fixed-Mobile
Convergence”
5/21/2006
Everyday life and infotainment Information Communication & TechnologyInformation Communication & Technology
Communication Assistant
Industry DirectorySearch
Enquiry &Forward Services
Information Release
Information Application
Communication Application
Services Support
Sector-specificApplication
Enhance customers’ “stickiness” to consolidate traditional businessGenerate new revenue sourcesPave the way for providing seamless information and communication services in future
Expanding Integrated Information ServicesExpanding Integrated Information Services
5/21/2006
• Network and technology transformation :– Intelligent upgrading of wireline network with a softswitch
solution that provides a single platform to deliver the IP-based multimedia services as well as all the necessary telephony services from the circuit-switched world
– Introduce ASON on backbone and MSTP/RPR in access level– Extend FTTB; apply ADSL2+ and VDSL2 on last-mile– Initiate aggressive NGN migration
Key Actions of Transformation(2)Key Actions of Transformation(2)
5/21/2006
Key Actions of Transformation(3)Key Actions of Transformation(3)
• Organization and HR transformation :– Reinforce corporate governance and internal controls– Reallocate manpower among front-line, back-end and
administrative area to 6:3:1 proportion– Recruit employees with mature new skills such as marketing,
mobile, ICT, internet etc. and also strengthen on job training for personal knowledge upgrading
– Seek a change from function-oriented to process-oriented organization
– Implement precision management among all business operations
5/21/2006
• Business transformation in China Telecom
• New challenges for BSS/OSS
• BSS/OSS upgrading roadmap
• Summaries
ContentContent
5/21/2006
New Challenges for BSSNew Challenges for BSSCustomer retention
Revenue enhancement
Operation efficiency
improvement
RequirementsFor BSS
RequirementsFor BSS
Unified customer contactUnified customer contact
Unified Billing processUnified Billing process
Revenue assuranceRevenue assurance
Complete customer consumption behavior analyze Complete customer consumption behavior analyze
5/21/2006
New Challenges for OSSNew Challenges for OSS
RequirementsFor OSS
RequirementsFor OSS
Integrated and fast fulfillment Integrated and fast fulfillment
SLA-based assuranceSLA-based assurance
Low cost and high quality of maintenanceLow cost and high quality of maintenance
Work-flow control and support for new technology Work-flow control and support for new technology
Customer retention
Revenue augmentation
Operation efficiency
improvement
5/21/2006
Market policy decision making support
Expand Inventory system to include new resource
Service combination and bundling
Explore mobile service
Analyze value of ICT service
Managed service support
Support common service , outsource
Formulate ICT service
FMC supportSupport internet connection service
Multi-resource integrate effectively
Converge with legacy network, provide bundling services
Reinforce broadband access and internet applications
FMC support
Utilize historical customer data to promote VAS applications and prediction
Optimize resource allocation, improve efficiency of resource usage
Support multi-service fulfillment and flexible charging process
Enrich VAS over fixed-line
•Provide integrated experience for customer
Unified subscriber information
Allocate resource based on customer’s need
•Provide diversified and customized services
Improve customer experience
3G service delivering support
Implement common data platform
Comprehensive/Integrate/accurate network inventory management
Accelerate BSS construction
BSS/OSS requirements
Business transformation
BSS/OSS Progressive Requirements BSS/OSS Progressive Requirements
5/21/2006
• Business transformation in China Telecom
• New challenges for BSS/OSS
• BSS/OSS upgrading roadmap
• Summaries
ContentContent
5/21/2006
Introduction of CTGIntroduction of CTG--MBOSSMBOSS
CTG-MBOSS is IT framework of China Telecom.
philosophy
Corporate Informationalisation Strategic Aims
Function and Technique Framework
MSS BSS OSS
EDA
Infrustructure
IT Control Framework
IT Organization
IT construction and maintenance
Management and
Operations Structure
Business Processes
Information Data
Applications
Information Sharing Effective Supporting Value Creating
CTG-MBOSS Specifications
MethodologyMethodology
5/21/2006
Roadmap of CTGRoadmap of CTG--MBOSSMBOSS
•Unified front-enddatabase
•Comprehensiveinventory database
•Single account,single bill
•Service convergence
•Fast response•Active service•Dynamicapplications of resource
IT value improve:•Total solution•Consultancy•Outsourcing
Service supporting
Service convergence
Chance detecting
2006 2007 2008 20102009
Information Sharing
Effective Supporting
Value Creating
MethodologyMethodology
5/21/2006
•Integrated network inventory management system
•Service fulfillment system
•Service assurance system •Automatic fulfillment system
•SQM system for key account customers
OSS
•Managed Services supporting system
• 3G OMC;• 3G NMC;•Supporting 3G servicesin current BSS/OSS
•Enterprise data
architecture (EDA)
•Billing system•CRM systemBSS
Deploy ICT service
3G service delivering support
Implement common data platform
Comprehensive/Integrate/accurate network inventory management
Accelerate BSS construction
Focus on customer experience
BSS/OSS supporting
demand
core project planned
BSS/OSS Core Projects PlannedBSS/OSS Core Projects Planned
5/21/2006
Case of CRMCase of CRM
•This is a typical case implemented in Zhe jiangprovince.
•It shows the way of evolution : it will need three phases to realize whole functions.
Marketing
Marketing campaignManagement
Market program management
Sale document management
Buniness opportunity managent Team management
Sale activity management
Sale campaign management
Customer interface management
Order accepted and tracked Front end changing
Customer SLA/management
Query and service requiring
Problem and fault accepted and tracked
Customer information management
Customer assessment management
Product lifecycle management
Product configuration and catalog management
Partnership relationship management
Partnership Service support
Partnership Settlement management
Workflow management Policy management Knowledge base authentication
System monitor Log management Configuration
management
Abnormity management Report framework
Sale
Partnership
Integrated customer service
Customer Management
Productmanagement
Common Support
Phase I Function Phase II Function Phase III FunctionLegend
5/21/2006
Case of EDACase of EDA
5/21/2006
Step 3:include applications of enterprise customer
Step 1:include CPE devices
Step 2:include intranet of enterprise customer
Case of SQM for Key Account CustomerCase of SQM for Key Account Customer
综合告警系统 客户内网网管客户内网网管
Step 1
Step 2
Step 3
•CPE
•Local network •Local network •Customer intranet•Customer intranet
•CPE
•Local network •Local network •Customer intranet•Customer intranet
•backbone
•Step 1
•Step 3
•Step 2
•backbone
•Step 1
•Step 3
•Step 2
•Management Systems on CT side
•SQM system for key account customer
•Management systems on customer side
•CPE
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5/21/2006
• Business transformation in China Telecom
• New challenges for BSS/OSS
• BSS/OSS upgrading roadmap
• Summaries
ContentContent
5/21/2006
• Business transformation is a long-term task for CT.• IT support systems are critical to the success of
business transformation.• Implementation of BSS/OSS is the assurance of
transformation.• CT is looking forward to sharing experience with other
operators and finding solutions from market products.
SummariesSummaries
5/21/2006