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Strategic Planning: Three-year Strategic Plan
Strategic Planning Committee
Tamara Belts Clarissa Mansfield
Dennis Matthews (co-chair)Andrea Peterson
Paul PiperRick Osen
Elizabeth Stephan (co-chair)
Strategy Change Cycle
1. Initiate and agree on a process 2. Identify organizational mandates3. Clarify mission and values4. SWOT analysis (strengths, weaknesses, opportunities,
threats)5. Identify strategic issues facing organization6. Formulate strategies to manage these issues7. Review and adopt Strategic Plan8. Establish an effective organizational vision9. Develop an effective implementation process10. Reassess periodically
Phase 1: Planning/Gathering
• Time line • Mission and Values
• Identifying Stakeholders
• Compile data
• SWOT Analysis
• (Strategic Plan Cycles: 1, 2, 3, 4)
Time Line (Phase 1)
Phase 1 Planning/Gathering: Summer 2008-through December 2008
Phase 2 Data Analysis: December 2008-March 2009 Phase 3 Presentation: Spring Quarter 2009 Phase 4 Implementation: Summer 2009
Mission and Values (Phase 1)
Western Libraries connects—people to place, people to people, people to learning. Place—both the physical and virtual presence of our library. We encourage learning, collaboration,
and community through our environment. People—the Western Community and everyone we serve. Learning—the promotion of critical thinking, and information literacy. The library provides access to
the information and resources necessary to the learning process.
Values We reach for excellence in performance and relationships. We strive for integrity, trust, and respect
for each other and those we serve. We embrace the challenges of the evolving landscape as opportunities for the future, and we honor
the traditional roles of academic libraries. We protect intellectual freedom and provide non-judgmental service. We promote diversity and provide equal and open access. We are integral to the teaching and learning process. We respond to the needs of our users.
Identifying Stakeholders (Phase 1)
Main stakeholders
• Faculty• Students• Employees• Campus partners
o i.e., University departments, organizations
Data (almost complete) & SWOT (ongoing)
Most data has been compiled and posted to the intranet.
SWOT Retreat, October 29• Strengths/Weaknesses: Primarily internal data; looked over info from Chris'
interviews
• Opportunities/Weaknesses: Primarily external data; looked over compiled data, found out we needed more feedback from faculty
• Faculty survey created and distributed
• Data broken down into main categories, SWOT identified for each category:
• Draft posted to Intranet: http://intranet.library.wwu.edu/system/files/swot.pdf
Data Analysis (Phase 2)
Identify themes and form Planning Groups• Seven groups have been formed to address themes identified by the
SWOT and the Mission Statement1. Inviting and welcoming physical space; findability (layout) (people to place)
2. Inviting and welcome virtual space; findability (web) (people to place)
3. Organizational development (people to people)
4. Outreach/Marketing (people to people)
5. Instruction (people to learning)
6. Collections (people to learning)
7. Digitization (people to learning)
• Volunteers from within the library were asked to identify which groups they wanted to work with
• Possible group members were solicited by SPC from both inside and outside of the library due to knowledge they had on specific topics relating to the themes
Data Analysis, cont. (Phase 2)
• Distributing data, January 2009• Planning Groups will use data to develop Objectives
and Strategic Initiative • Planning Groups report findings to library for
discussion, March 2009• Strategic Planning Committee gathers information from
Planning Groups and write report March/April• (Strategic Plan Cycles: 4, 5, 6, 7)
Phases 3 and 4
Phase 3: Presentation (Spring Quarter 2009) • Present rough draft to
stakeholders• Feedback• Revisions
Phase 4: Implementation (Summer 2009) • Form committee to implement
plan• Review of process by strategic
planning committee
Direct questions or comments to Library Dean Chris Cox