STRATEGIC PLANNING IN PHARMACY OPERATIONS

Group 2

Planning In General

In the broadest sense, planning represents

the purposeful efforts taken by an

organization to maximize its

future success.

Type Purpose Characteristics

Strategic Planning

To ensure that the organization is doing the right things.

Long term (5-20 yrs); scope includes all aspects of the org; external

viewpoint.

Operational Planning

To ensure that the organization is prepared to perform the

immediate tasks and objectives to meet the goals and strategy.

Short term (1-5 yrs); scope is specific to the immediate actions that need

to be taken to move the org forward; internal viewpoint.

Business Planning

To determine the feasibility of a specific business program.

Short term; used to make decisions to start, expand, or terminate a

business.

Resource Planning

To ensure the resources necessary to achieve the goals

and strategy of the org.

Midterm (1-10 yrs); scope is specific to the resources defined in the plan;

internal viewpoint.

Organizational Planning

To ensure that an org is organized appropriately to meet

the challenges in the future.

Midterm; scope is specific to the structural aspects of the org; internal

viewpoint.

Contingency Planning

To provide a fallback opt or direction should the original

strategy of the org fail/something unexpected occurs.

Short to long term (1-20 yrs); scope is specific to the particular situation

that may occur; internal and external viewpoint.

Steps in the Planning Process

Define the planning process to a

singular purpose (vision/mission)

Assess the current situation

Establish goals

Identify strategies to reach those

goals

Establish objectives that support

progress toward these goals

Define responsibilities and timelines for each

objective

Write and communicate the

plan

Monitor progress toward meeting

goals and objectives

Strategic Planning

Strategic planning has been defined as the

process of selecting an organization’s

goals, determining the policies and

programs (strategies) necessary to

achieve specific objectives en route to

those goas, and establishing methods necessary to ensure that the policies and

strategic programs are implemented (Steiner, Miner, and Gray, 1982).

The purpose of strategic planning?

To ensure that the organization is

doing the right things now and in

the future.

“Strategic Planning addresses what business the organization is in or ought to be in and helps to

determine long-term goals for the organization.”

VISI DAN MISI No 3 - 4

VISI

VISI adalah pandangan tentang ingin menjadi apa suatu organisasi di masa mendatang. Selain itu, visi juga dapat didefinisikan sebagai bagaimana suatu organisasi tersebut ingin dipandang oleh masyarakat.

Visi dimaksudkan untuk memotivasi pegawai agar berjuang untuk sesuatu yang lebih baik

“To be the best health system in America”. (Baptis

Health Care)

Membuat semua pegawai

berkeinginan menjadi Pelayan Kesehatan yang

Terbaik

Apa yang harus

dicapai?

Bagaimana saya

seharusnya?

VISI (CONTOH)

MISI

MISI adalah tujuan dari suatu perusahaan. Misi menunjukkan tentang apa perusahaan tersebut dan apa yang dikerjakan. Misi merupakan perwujudan pelaksanaan untuk mencapai visi.

Sebuah Misi Harus: • Memberikan perbedaan atau inovasi baru

dibandingkan perusahaan lain yang menjual suatu produk atau jasa yang sama.

• Sesuai dan mendukung Visi • Terkadang beberapa organisasi tidak hanya

mencantumkan apa yang dikerjakan namun juga bagaimana mereka mengerjakan hal tersebut yang menunjukkan perbedaan essensial dari perusahaan lain

Sasaran dari Misi ini adalah menumbuhkan Sense of Purpose baik dari penyedia layanan maupun konsumen, sehingga konsumen akan mengaharapkan pelayanan yang terpercaya dan komperhensif. Hal ini membuat para pegawai juga harus bekerja keras untuk menyediakan pelayanan yang diharapkan oleh konsumen.

MISI

MISI

Wyeth Pharmaceutical Company Semua pegawai harus selalu bekerja keras untuk memenuhi harapan dan kepercayanaan konsumen (Sense of Purpose Pegawai) sehingga konsumen akan terus bergantung pada perusahaan tersebut karena pelayanannya yang reliable (Sense of Purpose Konsumen)

Konsumen dan Pemegang Saham

Akan memiliki ekspektasi yang pelayanan dan keuntungan yang tinggi dari perusahaan tersebut

Wyeth Pharmaceutical Company

“We bring to the world pharmaceutical abd health care products that improve lives and deliver outsatanding value to our customer and shareholders”

Perbedaan Pernyataan Visi dan Misi

Vision statement Mission statement

Menyatakan: Sesuatu yang ingin dicapai di masa depan (what we believe

we can be)

Tujuan atau alasan eksistensi organisasi (why we exist / what we believe

we can do)

Waktu Masa depan Masa kini

Sifat Menginspirasi dan

memotivasi untuk berusaha lebih keras lagi.

Mendefinisikan apa yang harus dikerjakan saat ini.

Contoh Toyota:

“Most respected and admired company.”

“We deliver outstanding automotive products and services to our customers, and enrich our community, partners and environment.”

Process of Strategic Planning

Preplanning Phase

Planning Phase

Postplanning Phase

Preplanning Phase

“Planning for the planning”

Define : objectives of the planning efforts & procedures that will be used

to accomplish them.

Who should be involved, where the planning process will occur, how much

time will be allotted to the effort?

Planning Phase Relationship between vision, goals, objectives, strategy, and mission.

Present

Vision

Time

Goal #1 Goal #2 Goal #3

Objective #1A

Objective #1B - Tasks - Tasks

Objective #1C

Adapted from Coke, 2001

Postplanning Phase

Communicating the plan

Implementing the plan

Monitoring progress

Barriers and Limitations to Planning

Barriers

• Failure to commit

• Interpersonal issues

• Lack of planning skills

• Failure to plan far enough

• Constantly changing environment

• Failure to implement

• Failure to monitor progress

• Lack of support

Limitations

• Planning is guesswork

• Involved risks that are unpredictable and unavoidable

• Poor data = Poor strategy

• Implementation of the plan