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Strategic Issue: Obesity / Healthy Living

Description: Chronic diseases, such as heart disease, cancer, and diabetes, were cited as high priority health issues among Clay County residents (Clay Co. Community Health

Survey 2011). Obesity, lack of physical activity, and improper nutrition are risk factors related to over 20 chronic diseases. Currently, 70.5% of Clay Co. adults are overweight or

obese and it is estimated that 34.9% of Clay Co. youth are overweight or obese. The IPLAN Committee selected obesity and healthy living as a strategic issue to promote healthy

eating and physical activity to prevent and control obesity, which in turn will impact a plethora of obesity-related diseases.

Long-term, 5 yr. Goal 2 3 year Objectives 1-year Objectives

Decrease Clay County adult overweight/obesityrates by 10% by 2017.

(Baseline: Overweight 40.5% in 2011; Obese

30.0% in 2011)

Decrease Clay Co. childhood obesity rates by 10% by2017 (Baseline: 34.9%* overweight or obese in

2009).

*Clay Co. rate not available; rate indicated reflects data for the state

Increase by 10% the number of Clay Co. youth whomeet the recommended daily physical activity

standards by 2015 (Baseline: TBD).

Increase by 10% the number of Clay Co. adults whomeet the recommended physical activity standards

by 2015 (Baseline: 49.7% in 2008).

Increase the number of WIC mothers who initiatebreastfeeding to 67% by 2014 (Baseline: TBD).

Increase the proportion of Clay Co. adults whoconsume 5 or more servings of fruits/veg. per dayto 15% by 2015. (Baseline: 10.5% in 2011)

Increase the number of worksites withworksite wellness programs.

Create a sustainable community garden.

Establish a Clay Co. childhood BMI surveillancesystem by Aug. 2012.

Increase the proportion of WIC mothers whoparticipate in the peer counselor program to 75% by

Dec. 2012 (Baseline: TBD).

Provide community-wide education onrecommended daily physical activity levels and

nutrition for adults and children by 2013.

Increase attendance at WIC nutrition educationclasses by 10% by June 2013 (Baseline: TBD).

Promote the availability of community farmersmarkets by June 2012.

Create a countywide resource manual by December2012.

Identify the number of places that offer worksitewellness programs.

Measures of Success

2017 Illinois BRFSS data shows that Clay Co. adultobesity rates decreased from 30.0% to 27.0%; adult

overweight rates decreased from 40.5% to 36.5%

2017 data from the Clay Co. childhood BMIsurveillance system shows that youth obesity rates

decreased from 34.9% to 31.4%.

2014 IL BRFSS data shows the number of Clay Co.adults who meet recommended physical activity

guidelines increased from 49.7% to 54.7%.

By 2014, 67% of WIC mothers initiate breastfeeding. 2014 IL BRFSS data shows that the proportion of Clay

Co. adults who consume 5 or more servings of

fruits/veg. per day increased from 10.5% to 15.0%.

BMI data collected for all Clay Co. students in K 5th,6

th, and 9

thgrades.

75% of WIC mothers participate in BFPC program. All women in WOW program receive health

education.

Teen REACH schedule involves youth inrecommended exercise levels.

One media contact promoting physical activityguidelines/month

3 banners displayed in high traffic areas promotinghours of farmers markets.

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Programs & Intervention: When/Whom

CCHD obtains and reviews reports of Clay Co. BMIsurveillance system annually.

CCHD continues to promote BFPC program to WICmothers.

CCHD Teen REACH Coordinator will continue toincorporate physical activity and nutrition education

into programming.

CCHD will partner with schools to increase access totraining to enhance physical activity and nutrition

education lesson plans.

CCHD coordinates with Clay Co. school districts toestablish a county-wide childhood BMI surveillance

system with annual reporting. School nurses will

provide data.

CCHD will promote BFPC program to all WICmothers.

CCHD Teen REACH Coordinator incorporates 60 minof physical activity into daily programming and

biweekly nutrition education.

Girl Scouts will develop a healthy living program byJune 2012.

Poster campaign to promote better nutrition andincreased physical activity.

Create a cookbook/resource manual. Proceeds frombook will fund healthy living initiatives.