Strategic Analysis at Honda Motor Company Ltd

8/19/2019 Strategic Analysis at Honda Motor Company Ltd.

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STRATEGIC

ANALYSIS

Honda Motor Co. Ltd.


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HISTORY

▪ Soichiro Honda

▪ 1946, Honda Technica Re!earch In!tit"te

▪ Se#te$%er &4, 194' Honda Motor Co$#an(

▪ )ir!t Honda car introd"ced in 196*

▪ Ei+htar+e!t a"to$o%ie $an"-act"rer in the o


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MISSION STATEMENT

/ASIC 0RINCI0LES▪ "Respect for the individual.

▪ The Three Joys (buying, selling and creating)."

▪ "Maintaining a global viewpoint, we are dedicatsupplying products of the highest quality, yet atreasonable price for worldwide custoer satisfa


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Mi!!ion

Go%a2"ait(

Yo"th-"ne!!

3o(

Har$on(


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CORE COM0ETENCY

▪ Ga!oine 0oered En+ine!

▪ Man"-act"rin+ ca#a%iitie!

▪ C"t"re o- innoation

▪ R5

▪ )inancia Re!o"rce!


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7EY 0ER)ORMANCE INICAT

▪ Mar8et !hare %( re+ion:

▪ )ir!t #a!! rate no o; < ine reor8:

▪ Car%on e$i!!ion!

▪ N"$%er o- reca! and recaed ehice! re=ect ratio

▪ Loca content rate Ri!8 $ana+e$ent toard! c"rrchan+e:

▪ Aera+e +a! $iea+e

▪ N"$%er o- #atent! a##ied -or and o%tained

▪ >


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CRITICAL S?CCESS )ACTOR

▪ 1. Efciency actor I$#roe a%or #rod"ctiit(,@ei%iit(, and ca#ita eBcienc(

▪ &. Resource Availability 2"ait( $an#oer ain-ra!tr"ct"re i$#roe$ent!, and ra $ateria a

▪ *. Eective cost controls Co!e reation!hi#

!"##ier! and +ood! di!tri%"tion channe!.▪ 4. Establishment o export markets Groth o

$ar8et!

▪ . Having an extensive distribution/collectionetwork Good! di!tri%"tion channe!


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CRITICAL S?CCESS )ACTOR

▪ 6. uccessul industrial relations policy Ethtactica ind"!tria reation!

▪ D. Access to the latest available and most etechnology and techni!ues < The de+ree o-ine!t$ent in technoo+ica i$#roe$ent! and #deeo#$ent

▪ '. "ptimum capacity utili#ation The ee o-"tiiation

▪ 9. $anagement o high !uality assets port?nder!tandin+ i$#ication! -ro$ Goern$ent #o


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COM0ETITIFE AFANTAGE

▪ Reia%iit(

▪ )"e eBcienc(

▪ Fa"e


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SOT ANALYSIS

▪ trengthsier!ied #rod"ct #ort-oioH"+e ine!t$ent! in R5Stron+ %rand i$a+eMotorc(ce $ar8et !hare in A!ia

▪ %eaknesses0rod"ct reca!ea8 #o!ition in E"ro#e a"to$otie $ar8etecrea!in+ !ae!


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SOT ANALYSIS▪

"pportunitiesIncrea!in+ -"e #rice!0o!itie o"too8 -or +o%a $otorc(ce ind"!tr(Groin+ +o%a de$and -or eniron$enta( -riendGroth thro"+h ac"i!ition!

▪

&hreatsInten!e co$#etitionecrea!in+ -"e #rice!Ri!in+ ra $ateria #rice!Nat"ra di!a!ter!Stron+ (en


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RE)ERENCES

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▪ htt#JKK."ic8$%a.co$K!trate+(Kcoreco$#etencie! K

▪ htt#!JKKh%r.or+K199KKthecoreco$#etenceo-thecor#oration

▪ htt#JKK.o#ecanada.co$Kearnin+K8e(to#rot!coreco$#etenc

▪ htt#JKKc$a#.%raderco$$.netJ'1K!eretKS/ReadRe!o"rceSeret*)r

&6D*9*9'1**DD616*11D▪ htt#JKK.eho.co$Ki!t9164'9co$#etitieadanta+e!hond

▪ htt#JKK."8e!!a(!.co$Ke!!a(!K%"!ine!!Ktheco$#etitieadanta+eooration%"!ine!!e!!a(.#h#

▪ htt#JKK.di;erence%eteen.co$Kdi;erence%eteencoreco$#d!co$#etitieadanta+e

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http://retailindustry.about.com/http://www.quickmba.com/strategy/core-competencies/https://hbr.org/1990/05/the-core-competence-of-the-corporationhttp://www.opexcanada.com/learning/keytoprofits-corecompetencies.htmlhttp://cmap.bradercomm.net:8001/servlet/SBReadResourceServlet%3Frid%3D1192567393958_1337706163_15017http://cmap.bradercomm.net:8001/servlet/SBReadResourceServlet%3Frid%3D1192567393958_1337706163_15017http://cmap.bradercomm.net:8001/servlet/SBReadResourceServlet%3Frid%3D1192567393958_1337706163_15017http://www.ehow.com/list_5916489_competitive-advantages-honda.htmlhttp://www.ukessays.com/essays/business/the-competitive-advantage-of-honda-corporation-business-essay.phphttp://www.ukessays.com/essays/business/the-competitive-advantage-of-honda-corporation-business-essay.phphttp://www.ukessays.com/essays/business/the-competitive-advantage-of-honda-corporation-business-essay.phphttp://www.differencebetween.com/difference-between-core-competencies-and-vs-competitive-advantage/http://www.differencebetween.com/difference-between-core-competencies-and-vs-competitive-advantage/http://www.differencebetween.com/difference-between-core-competencies-and-vs-competitive-advantage/http://www.wici-global.com/kpishttp://www.wici-global.com/kpishttp://www.differencebetween.com/difference-between-core-competencies-and-vs-competitive-advantage/http://www.differencebetween.com/difference-between-core-competencies-and-vs-competitive-advantage/http://www.differencebetween.com/difference-between-core-competencies-and-vs-competitive-advantage/http://www.ukessays.com/essays/business/the-competitive-advantage-of-honda-corporation-business-essay.phphttp://www.ukessays.com/essays/business/the-competitive-advantage-of-honda-corporation-business-essay.phphttp://www.ukessays.com/essays/business/the-competitive-advantage-of-honda-corporation-business-essay.phphttp://www.ehow.com/list_5916489_competitive-advantages-honda.htmlhttp://www.ehow.com/list_5916489_competitive-advantages-honda.htmlhttp://cmap.bradercomm.net:8001/servlet/SBReadResourceServlet%3Frid%3D1192567393958_1337706163_15017http://cmap.bradercomm.net:8001/servlet/SBReadResourceServlet%3Frid%3D1192567393958_1337706163_15017http://cmap.bradercomm.net:8001/servlet/SBReadResourceServlet%3Frid%3D1192567393958_1337706163_15017http://www.opexcanada.com/learning/keytoprofits-corecompetencies.htmlhttp://www.opexcanada.com/learning/keytoprofits-corecompetencies.htmlhttps://hbr.org/1990/05/the-core-competence-of-the-corporationhttps://hbr.org/1990/05/the-core-competence-of-the-corporationhttp://www.quickmba.com/strategy/core-competencies/http://www.quickmba.com/strategy/core-competencies/http://retailindustry.about.com/http://retailindustry.about.com/


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TO CONTENT LAYO?T IT TA/LE

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TO CONTENT LAYO?T ITSMARTART

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Strategic Analysis at Honda Motor Company Ltd