Store Conversion CONTENTS COPYRIGHT 2007 OFFICE 1 SUPERSTOREhttp://www.office1international.com Size and location Store appearance Layouts and planning Fixtures and Signs Product categories Training Global presence 27 countries on 5 continents Jordan Bulgaria China Azerbaijan Greece Iceland Ireland Indonesia Italy Lithuania LibyaPhilippines Poland Mexico Peru Qatar Serbia Saint Maarten Slovakia Slovenia Turkey Sudan Venezuela Czech Republic France Germany Haiti Northern Cyprus Store size and location There are several OFFICE 1 location prototypes Different locations serve different types of customers Assortments may differ based on location OFFICE 1 concept includes both B2C, and B2B activities Store size and location Business, Commerce and Industry area Business To Business Builds Image Full Assortment Business Services Good visibility Good road infrastructure 1.1 Large store square meters Typical Company Location Store size and location 1.1 Large store (continued) Retail (Cash flow) Store size and location Image 1.1 Large store (continued) Store size and location 1.2 Small Store 60 100 square meters High pedestrian traffic In midst of the retail, a mall or hypermarket Near schools In office building or Municipality. We can deliver anywhere Typical Franchise Location Store size and location 1.2 Small Store (continued) Small Store Store size and location 1.2 Small Store (continued) Small Store Store size and location Store appearance OFFICE 1 maintains worldwide store appearance standards Exterior and interior renovations that meet OFFICE 1 concept OFFICE 1 Superstores type of merchandise display Quality customer service supports store appearance 2.1 Renovations Store appearance Renovation costs kept as low as possible Renovation costs kept as low as possible Internal renovations Internal renovations External renovations External renovations Office 1 Superstores worldwide appearance Office 1 Superstores worldwide appearance Retail environment that serves all customers Retail environment that serves all customers Renovations 2.1 Renovations (continued) Store appearance Before After & & Exterior conversion 2.1 Renovations (continued) Store appearance Before After & & Interior conversion 2.2 Architecture Store appearance Architectures may differ widely from on location to another Architectures may differ widely from on location to another Different architectures serve same purposes Different architectures serve same purposes Location may or may not need renovations Location may or may not need renovations Architecture plays role in location selection Architecture plays role in location selection Architecture 2.3 Merchandise presentation Store appearance Maximize categories Maximize categories Show color Show color Show attractiveness Show attractiveness Interiors attract all customers Interiors attract all customers Interiors attract attention Interiors attract attention Interiors look retail Interiors look retail Windows promote the season Windows promote the season Product display 2.3 Merchandise presentation (continued) Store appearance Maximize color and assortment Main categories correlation: 25% Office Furniture; 25% Stationery; 20% Copy Paper; 30% Electronics 2.3 Merchandise presentation (continued) Store appearance Maximize color and assortment Main categories correlation: 25% Office Furniture; 25% Stationery; 20% Copy Paper; 30% Electronics 2.4 Employee apparel Store appearance Employee apparel is part of our identity The clothing of Office 1 Superstore employees, completes the overall view of the store and company. Simple but functional. All necessary plans support Layouts and planning Fixture plan Merchandise plan Sign plans MISIT plans Full support throughout the planning process Office 1 Superstores Layout Before and after Layouts and planning Office 1 Superstores Layout Fixtures and signs 4.1 Fixture standards Fixtures Product types and presentation dictate fixture types. Proper fixture planning improves turnover. Proper fixture planning takes advantage of space. Proper fixture planning reduces start up costs. Proper fixture planning improves customer impact. Part of the OFFICE 1 image used world wide. Product types and presentation dictate fixture types. Proper fixture planning improves turnover. Proper fixture planning takes advantage of space. Proper fixture planning reduces start up costs. Proper fixture planning improves customer impact. Part of the OFFICE 1 image used world wide. Fixtures and signs 4.1 Fixture standards (continued) Fixtures 4.2 Sign standards Fixtures and signs Improves customer impact Completes overall store presentation Help customer navigation Part of OFFICE 1 worldwide identity Improves customer impact Completes overall store presentation Help customer navigation Part of OFFICE 1 worldwide identity OFFICE 1 Typical Sign Layout 4.2 Sign standards (continued) Fixtures and signs OFFICE 1 Typical Signage Product categories Product categorization Retail B2B Promotional Business services Seasonal Gifts Impulse purchases Special local assortments Retail B2B Promotional Business services Seasonal Gifts Impulse purchases Special local assortments Office 1 Superstores Representatives Training Trainings Launching activities All required plans Setting stores Training personnel OFFICE 1 SUPERSTORES Training THANK YOU FOR YOUR ATTENTION THANK YOU FOR YOUR ATTENTION COPYRIGHT 2007 OFFICE 1 SUPERSTOREhttp://www.office1international.com