MARTIN P
STEVE [email protected] (underscore)
rogers2014 (at) outlook (dot) com
VICE PRESIDENT - MARKETINGCPG / FOOD & BEVERAGES / CONSUMER
HEALTHCARE Versatile, high-energy, relationship-focused Marketing,
Commercial and General Management professional with experience
building volume, revenue and profit through strategic vision,
inspirational leadership, consumer focus and brand passion. Proven
track record of delivering strong business results across multiple,
large, well-known consumer packaged goods brands. Broad CPG, Retail
and Foodservice industry experience. A track record of delivering
successful results utilizing Marketing, Sales/Commercial and
Insights from a broad experience and skill set base. Results
oriented leader with 20 years of experience working at blue chip
global brand leaders. A history of charting new creative paths with
customers and brands that lead to differentiation and winning in
the market place. High impact results achieved across a diverse
range of businesses, categories and brands. Directly responsible
for accelerating a creative sales/profit growth via strategy, team
leadership, innovation with increasing roles of responsibility.
Developing value innovation strategies that deliver sustained
consumer, shopper and customer value across multiple categories and
brands. Leading contemporary marketing and innovation platforms
which inspire consumers/shoppers towards building profitable brand
growth. Building teams and forward organization capabilities that
maximize value creation for all key stakeholders.
An innovative action-oriented global marketing strategist and
business leader who conceptualizes and spearheads winning consumer
acquisition and loyalty campaigns for global organizations. An
effective leader of diverse, international teams that result in
successful revenue growth and market share
Stellar record of maximizing business opportunities, P&L
management and elevating profitability through expert strategic
planning, keen consumer insight and consumer products industry
knowledge.Areas of expertise include :
Marketing Strategy, Product Positioning, Brand Management,
Content Strategy, Creative Development, Consumer Insights, New
Product Launches, Portfolio Management, Strategy development,
Digital/Social Media Strategy. Innovation, Idea Leadership.
Business Development, Mergers & Acquisitions,
Commercialization, Global Strategy, Emerging Markets, Marketing
Research, Vendor Management, Consumer Packaged Goods, Strategy
Consulting, Strategic Planning, Advertising, Media Planning,
Promotions, Public Relations, Customer/Channel Marketing. Shopper
Marketing, Channel Marketing, Retail, E-commerce.PROFESSIONAL
EXPERIENCE
General Mills, Minneapolis, MN March 2015 CurrentVP,
MarketingGeneral Mills is a $18 Billion American multinational
manufacturer and marketer of branded consumer foodsDirectly
responsible for a $ 600 million product portfolio which includes
cereals, baking products, pasta, snacks and yogurt. Led 6 direct
reports to reposition and relaunch old and stagnant products with
great success. Oversaw the annual business planning and strategy
development process. Involved in brand and innovation strategy,
business model optimization and margin management, new item launch
management, sales partnership & all consumer focused marketing
activities, International Business Development, Cross Functional
Team Leadership, Strategic Planning and Business Revitalization,
Global Brand Management / Product Development, Innovation and New
Product Launches, Trade Channel Management etcProduct Director,
Johnson & Johnson, New Brunswick, NJ March 2013 November
2014Johnson & Johnson is a $ 75 Billion Fortune 500 American
multinational medical devices, pharmaceutical and consumer packaged
goods manufacturer founded in 1886. Global leadership of a $800 M
portfolio of Consumer HealthCare products and Neutrogena Cosmetics.
The segment includes products for OTC sales, skin care, baby care,
oral care, wound care, and womens health. Focussed on oral care
products Listerine and Rembrandt, achieved a 12% increase in sales
over a period of 1 year. Led global roll-outs delivering double
digit growth over 4 years. Led development of highly collaborative
and effective global franchise teams to transfer and roll-out
success models, develop new brand footprints and create long-term
business strategies. Responsible for Global Market Entry Strategy,
Commercialization Strategy, Marketing Innovation, Start-Up/Business
Development , M&A, Project Management, Innovation Process
Management, Business Planning, New Product Launch etcNational
Account Manager, The Coca-Cola Company, Atlanta, GA March 2013
November 2014The Coca-Cola Company is a $ 48 Billion American
multinational beverage corporation and manufacturer, retailer and
marketer of nonalcoholic beverage concentrates and syrupsLead and
managed an account team responsible for two large customers
generating over $150 million in sales. Responsible for maximizing
sales and brand performance for Coca-Cola within the Foodservices,
Hospitality and Restaurant Chain markets for chilled, frozen and
shelf stable products. Built effective marketing strategy based on
facts and knowledge about the market, competition, customers,
Internal Customers, financial history, marketing history, the
industry and outside forces that will impact the business. Focused
on high-level relationship management and strategic linkage of
company & customer brands, assets and priorities to drive
collective revenues and brand love. Overall responsible for Global
Strategy, New Market Entry, New Category Entry, Strategic Planning,
Business Plan Development, Business Development, M&A,
Innovation, Market Sizing, Marketing Insights and Negotiations for
Strategic Partnerships etcEDUCATIONUniversity of Pennsylvania - The
Wharton School
MBA, Marketing, MBA, Marketing
1995 1997 steve [email protected]
