Stay Hungry, Stay Foolish

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About Leadership

Text of Stay Hungry, Stay Foolish

  • 1. Stay hungry, stay foolish.About leadershipLuca Confalonieri Mauro Giorgi Alessandro Gorbani Fabrizio Sartori 1

2. No big deal.Just three stories.2 3. Connecting the dots 10 years later the After 6 Macintosh will beApplemonths hethe 1st computer dropped out with beautifulof CollegeDue to his curiosity he typographydropped in acalligraphy classYou cant connect the dots looking forward.You can onlyconnect them looking backwards, so you have to trust that the dots will somehow connect in your future.3 4. Love & Loss1976 19851997In a remarkable turn of events, Apple bought NeXT and Ireturned to Apple and the technology we developed at NeXT is at the heart of Apples current renaissance. 4 5. About death.No one wants to die, even people who want to go toHeaven dont want to die to get there."If today were the last day of my life, would I want to do what I am about to do today?"Remembering that you are going to die is the best way I know to avoidthe trap of thinking you havesomething to lose. 5 6. Stay hungry, stay foolish.It was the mid-Seventies and I was your age. On the back cover of their nal issue was a photograph ofan early morning country road, the kind you mightnd yourself hitchhiking onif you were so adventurous.Beneath were the words, "Stay hungry, stay foolish. " And I have always wished that for myself. Steve Jobs6 7. Born Steven Paul Jobs inSan Francisco on February24th 1955 In 1976 (21 years old) founded Apple with Steve Wozniak and Ronald WayneIn May 1985 he gotred from AppleThe same year he founded7 8. In 1986 bought The Graphics Groupwhich later turned intoThe new company will produceAcademy Award winning movies likeand In 1996 Apple bought NeXT bringing Jobs back as CEOIn 2001 Mac OS X has been released 2010 Apple revenue $ 65.23 billion 8 9. Right BrainIntuitionImaginationStrategy ToleranceRiskDesignDisorderLeadershipArt Overview9 10. About leadershipleadership |ldr sh ip|the action of leading a group of people or an organization.New Oxford American Dictionary Leadership is the ability to drive and motivateothers to change by developing a vision and strategychange, for empowering people to achieve the objectives. Leadership is organizing a group of people toachieve a common goal. 10 11. Leadership features Innovate DevelopInspire Vision GenerateChallenge the status quo Do the right things 11 12. Ability to innovateInnovation distinguishes between a leader and a follower. 197619842010 12 13. DevelopDesign is not just what it looks like and feels like. Design is how it works. Steve Jobs 13 14. VisionOur vision is that we have just begun.Hardly anyone believed that average people mighthave any use for personal computers; they were huge,lumberingdevices that performed massive number crunching exercises for big business or big government.Quality is more important than quantity. One home run is much better than two doubles. Steve Jobs14 15. GenerateThe people who are doing the work are the moving forcebehind the Macintosh. My job is to create a space for them,to clear out the rest of the organization and keep it at bay.Steve Jobs 15 16. Challenge the status quo Why join the navy if you can be a pirate?Steve Jobs 16 17. Do the right things iPod evolution20012004 2005 20072010You cant just ask customers what they want and then tryto give that to them. By the time you get it built, theyll want something new. Steve Jobs17 18. Do the right thingspositioning Competitive advantageCost leadership DifferentiationEntire industryStrategic target Focalization A segment of the industryLower costs Higher prices18 19. Do the right thingsBlue oceanTheres an old Wayne Gretzky quote I love.I skate to where the puck is going to be, not to where its been. Steve Jobs19 20. Inspire Your time is limited, dont waste it living someoneelses life. Dont be trapped by dogma, which is livingthe result of other peoples thinking. Dont let thenoise of others opinion drowned your own inner voice. And most important, have the courage tofollow your heart and intuition, they somehowalready know what you truly want to become.Everything else is secondary Steve Jobs20 21. Leadership is organizing agroup of people My model for business is The Beatles: They were four guys that kept each others negativetendencies in check; they balanced each other. Andthe total was greater than the sum of the parts.Great things in business are not done by one person,they are done by a team of people.Steve Jobs 21 22. Steve MobsThe dark side of Steve Jobs Steve would have made an excellent king of FranceJef Raskin - former colleague Steve might be capable of reducing someone to tears. Pat Crecine - NeXT former director On the phone Mr. Jobs cooed and threatened, includingwarnings to watch my backside and, strangely, dont ride abicycle alone on dark roads. Rich Karlgaard - Forbes editorTo turn really interesting ideas and edgling technologiesinto a company that can continue to innovate for years, it requires a lot of disciplines. Steve Jobs22 23. Steve Mobs The dark side of Steve Jobs Jobs regularly misses appointmentsHe acts without thinking and with bad judgement He does not give credit where dueJobs often reacts ad hominemHe makes absurd and wasteful decisions by trying to be paternal He interrupts and doesnt listen He does not keep promises or meet commitments He makes decisions ex cathedra Optimistic estimatesJobs is often irresponsible and inconsiderateJef Raskin - former colleague23 24. Leadership vs. ManagementhighCAOS DEVELOPMENT1976today LeadershipRapid growthOrderly growthRECESSIONBUREAUCRACY 1985low ReductionStabilitylowManagement high 24 25. Decision MakingGUISeeingiPod(Graphic User Interface)FirstiTunes music store Multi TouchiPadThinkingDoing FirstHenry Mintzberg First 25 26. Thank you. 26