2018 Media Kit

March 2017

3 T H I N G S C H I E F S O F S T A F F W A N T Y O U T O K N O W P A G E 2 2

Weapons to WildlifeRestored nuclear weapon sites bring new opportunities

Federal

Regulations

Lead

Poisoning

Scope

of Practice

April 2017

I N T E R N E T S A L E S T A X F A I R N E S S : I S T H I S T H E Y E A R ? P A G E 4

States’ Game Plan for Health Care

SexualAssault

Survivors

TrafficSafety

Tobacco’sToll

July/August 2017

L E G I S L A T I V E S T A F F : W H Y I L O V E T H E L E G I S L A T U R E P A G E 3 0

Federalism’sFutureRedistricting CasesPOLARIZATIONBudget BluesCivility TipsState Slogans

NCSL produces an award-winning print magazine and website for state legislators, legislative staff,

and private-sector partners. By advertising with us, your message reaches thousands of lawmakers

at the state level.

29%

State Legislators

7%

Other

6%

Businesses

4%

Associations

27%

Legislative Staff27%

County Government Executives

PRINT AND ONLINE AUDIENCE

Gender Breakdown Male: 54% Female: 46%

Online Monthly Pageviews 2,600,000

Online Monthly Unique Visitors 791,000

Digital Readership 79% Organic Traffic

Print Readership Reaches all 7,383 state legislators

Print Rate Base23,000

Print Publication 97% read or scan each month

Median Reader Age 45

DEMOGRAPHICS

READERSHIP BREAKDOWN

PRINT ONLINE

EDITORIAL CALENDARPlease note that the editorial calendar is subject to change due to issues affecting legislatures throughout the year.

PRINT CLOSING DATES

JANUARY

Top emerging issues • Teacher shortages • Purchasing health insurance

across state lines • Health care reform and

opioids —two of top 10 legislative issues in 2018

FEBRUARY

• Health insurance exchange • Solar energy • Pipeline safety • Subminimum wages

MARCH

• Pension funds • Paid family leave • Campaign finance laws • Foster care • Pipeline damage prevention

APRIL

• Occupational licensing • Modernizing the power grid • Payday lending • Opioids • Cybersecurity

MAY

• Cost of elections • State retirement savings

programs • Requests for public records• Military mental health • Civic education

JUNE

• Internet of things• State innovations in

health care• Effects of 5G broadband

JULY/AUGUST

* Distribution at NCSL Legislative Summit• Term limits, 30-year impact• Redistricting court cases• Integrity of voter roles• 400th anniversary of the

first legislature

SEPTEMBER

• Right to try unapproved drugs if dying

OCTOBER/NOVEMBER

• Rural health

DECEMBER

* Bonus distribution at NCSL Capitol Forum• Election analysis• Federal health care reform

Issue Space Reservation Materials Due Mailing

January Nov. 1 Nov. 6 Nov.26

February Dec. 5 Dec. 11 Dec. 29

March Jan. 23 Jan. 29 Feb. 16

April Feb. 28 March 2 March 19

May March 27 April 2 April 20

June April 27 May 4 May 23

July/August June 20 June 27 July 17

September July 24 Aug. 1 Aug. 18

October/November Aug. 28 Sept. 4 Sept. 18

December Nov. 1 Nov. 7 Nov. 24

PRINT PRICINGAd Size Gross Price

Two-page Spread $10,880

Back Cover $7,160

Inside Front Cover $7,020

Inside Back Cover Sold

Full Page $5,730

1/2 Page $3,455

1/3 Page $3,085

VOLUME DISCOUNT

VolumePricing

Discount

3x Issues 5%

5x Issues 10%

10x Issues 20%

ONLINE PRICING

Placements Unit Specs (px) Net CPM

Run of Site Rectangle 300 x 250 $12

Run of Site Rectangle 728 x 90 $10 SPEND DISCOUNT

SpendSpend

Discount

$5,000 5%

$20,000 10%

$100,000 20%

APRIL 2017 30 STATE LEGISLATURES

ETHICS 101

Conflicts of interest are, and always will be, an issue for elected officials. This month we’ll explore a specific type of

conflict: outside income and the potential issues and problems it presents to legislators across the nation.

Most legislators pursue professional careers before becoming public officials. They are businessmen and -women, medical professionals, lawyers, teachers, insurance agents, bankers, farmers and small-business owners, to name a few. Their success is, in part, why we elect them. We want qualified, experienced individuals representing us when creating, debating and passing laws.

This raises the question, however, about how involved legislators should be in their professions while serving in the legislature. Whether it be in their constitutions, stat-utes or rules, all states address potential conflicts for legislators. Definitions usually specify that a legislator may not vote on an issue in which he or she has a pecuniary

interest of any kind. States differ in how they handle perceived conflicts, however.

Outside sources of income are gen-erally acceptable and not considered a conflict, per se. In fact, it may be seen as not only OK but even desirable that legislators lead professional lives outside the capitol. Because legislators aim to be frugal with taxpayers’ money, they keep salaries and other expenses low. Full divestiture from previous jobs, business interests and other sources of income is, by and large, unrealistic and unnecessary. Many times, the law reflects this: Outside sources of income are allowed, until a conflict of interest arises.

The key is to declare all sources of income before a conflict arises or is alleged. When a lawmaker is an attorney, accountant, physician or other type of pro-fessional who generates income through client relationships outside the legislature, a state also may require disclosure of client information. Twenty-six states require legislators to disclose information about

income-producing clients, though 19 states exempt privileged information, such as cli-ents in industries where confidentiality is a priority. States vary on the type and detail of client information required.

Government ethics issues increasingly are under the spotlight. Recent events at the federal, state and local levels are bring-ing unprecedented attention to issues such as outside sources of income and nepo-tism. Legislators are facing heightened lev-els of scrutiny in both their public and pri-vate lives. You need to be acutely aware of the laws governing financial disclo-sures, conflicts of interest, voting recusal, outside income and client identification. You can find a database of state ethics laws at ncsl.org. Avoid ethical minefields by being transparent, knowing the law and declaring conflicts whenever necessary.

—Ethan Wilson

Ethan Wilson is a policy specialist in the Center for Ethics in Government at NCSL. Contact him at ethan.wilson@ncsl.org.

Yes, No, Maybe SoIs it a conflict of

interest to maintain

outside sources

of income while

serving in the

legislature?

STATE LEGISLATURES 27 JANUARY 2017

Ben Husch is the senior committee director for NCSL’s Natural Resources and Infrastructure Committee. Anne Teigen is a program principal in NCSL’s Transportation program.

Here are five

things you need

to know about the

new federal policy

on autonomous

vehicles.

BY BEN HUSCH

AND ANNE TEIGEN

Self-driving cars may be the “greatest personal transportation revolution since the popularization of the personal automobile nearly a century ago,” the

National Highway and Transportation Safety Administration states in the introduction to its new policy on highly autonomous vehicles. U.S. Department of Transportation Secretary Anthony Foxx described the document, titled “Federal Automated Vehicles Policy,” as just the beginning of a process that will include public input and lead to the safe development of the vehicles. He pledged to update the policy within a year. Although the 112-page document is fairly comprehensive, these five key items stand out.

1Recommendations, Not Mandates

The second section of the four-part docu-ment—“Model State Policy”—is specifically directed at the states. It’s clear at the beginning of the sections that none of the topics discussed are currently required. “This guidance is not mandatory,” though the agency may make “some elements of the guidance mandatory and binding through future rulemakings,” the policy states.

2Autonomous Vehicles Defined

The policy adopts a new classification sys-tem proposed by the Society of American Engineers to describe autonomous vehicles. The six-level system assigns Level 0 to vehicles with no automation, in which a human driver is in full control at all times. Cars defined as Level 1 or 2 have some aspect of automation, though the human driver remains in primary control. Tesla’s “Autopilot,” which can aid with changing speeds and lanes, is considered a Level 2 vehicle. Vehicles at Levels 3 and 4 have gradually increasing degrees of automa-tion, with the driving systems monitoring some aspects of the driving environment. Level 5 represents vehicles capable of fully automating all aspects of driving.

3States in the Driver’s Seat

The “Model State Policy” section delineates the distinct areas of federal and state authority, noting that the federal government is responsi-ble for setting motor vehicle safety standards, while states remain the lead regulator when it comes to licensing, registration, traffic law enforcement, safety inspections, infrastructure, and insurance and liability regulations.

A Road Map for Self-Driving Cars

FEDERAL GUIDELINES

OCTOBER/NOVEMER 2017 30 STATE LEGISLATURES

Roll Call: Veterans by the Numbers

Most Americans will never serve in the military or step foot on a battlefield, but many feel an obligation to support those who have. Nov. 11 is Veterans Day, a holiday created to honor all those who have served in an American war. It began as “Armistice Day,” on Nov. 11, 1919, the first anniversary of the end of World War I, when an armistice, or temporary cessation of hostilities, between the Allied nations and Germany went into effect on the 11th hour of the 11th day of the 11th month.

President Dwight D. Eisenhower signed legislation in 1954 to change the name to Veterans Day.Thanking veterans for their service can go a long way, but many feel we owe the more than 18 million veterans and their families more

than that. These men and women offer a unique set of skills, experiences and leadership abilities, yet many struggle with the transition to civilian life. Finding a job, housing and health care can be challenging, especially for veterans with disabilities.

The unemployment rate for veterans who served after September 2001 continues to be higher than that of nonveterans. Difficulty in translating military skills into workplace skills, along with a lack of self-marketing skills and the persistence of negative stereotypes all play a role in the higher than average unemployment rate, as do requirements for professional licenses and certifications.

With more veterans returning home, state legislatures can play an important role in ensuring they and their families receive the resources and information they need to make a smooth transition to civilian life. —Jennifer Schultz

STATESTATS

Who Are Our Veterans? The nation’s 18,830,450 veterans make up 7.6 percent of the

total population.

Their Gender

Male veterans 17,254,563 91.6%

Female veterans 1,575,887 8.3%

How Old They Are

65 years and over 9,315,829 49.5%

35 to 54 years : 4,470,020 23.7%

55 to 64 years 3,405,348 18.0%

18 to 34 years 1,639,253 8.7%

When They Served

Vietnam Era 6,251,257 33.2%

Peacetime 4,338,296 23.0%

Gulf War 4,191,649 22.2%

More than one War 1,682,931 9.0%

Korean War 1,530,875 8.1%

World War II 835,442 4.4%

How the Averages CompareThe similarities and differences between the average veteran

and the average nonveteran

All Veterans Nonveterans

High school dropout 6.6% 12.9%

High school graduate 28.6% 27.6%

Some college or associate’s degree 37.1% 28.9%

Bachelor’s degree or higher 27.7% 30.6%

Portion who voted (in 2014) 54% 41%

Annual income (males) $38,978 $34,168

Annual income (females) $32,446 $22,505

Married 59.8% 47.8%

Post 9/11 Vets Nonveterans

Work in private sector (males) 62.9% 80.3%

Work in government (males) 33.1% 10.7%

Self-employed (males) 4% 9%

Work in private sector (females) 55.6% 79.5%

Work in government (females) 40.9% 14.3%

Self-employed (females) 3.4% 6.3%

Six Over 10%Veterans make up more than 10 percent of the total adult population in six states.

Source: U.S. Census Bureau, 2015 American Community Survey. (The American Community

Survey did not collect data for Guam, but other sources report a large veteran population.)

Where Do They Live?Total Number of Veterans by State

More than 1,000,000

500,001 to 1,000,000

300,001 to 500,000

100,001 to 300,000

Under 100,000

Alaska

(12.5%)

Virginia

(10.8%)

Montana

(10.6%)

Wyoming

(10.2%)

Maine

(10%)

Hawaii

(10%)

Veterans To-BeWhere the 1,332,987 active-duty

military members serve

Army 465,075

Navy 322,739

Air Force 320,749

Marine Corps 183,394

Coast Guard 41,030

Top 10 States with the most active-duty and

reserve members

1. California

2. Texas

3. North Carolina

4. Virginia

5. Georgia

6. Florida

7. Washington

8. Hawaii

9. Colorado

10. South Carolina

RI DE DC PR VI GU MP AS

PRINT SPECIFICATIONS

MATERIALS

Printed offset, 60-pound text, coated stock, sheet fed for cover and Web for inside. Saddle-stitched binding,133-line screen.

All specifications are measured width by height.

Trim Size 8.5” x 10.875”Live area 8.25” x 10.625”Bleed Add a 0.125” to trim size on all bleed sides

Full Page 7.5” x 9.875”

Full Page Bleed 8.5” x 10.875”

Two-Page Spread 15.937” x 9.875”

Two-Page Spread Bleed 17.25” x 10.875”

Half Page Horizontal 7.5” x 4.875”

Half Page Vertical 3.625” x 9.875”

One-Third Page Vertical 2.5” x 9.875”

One-Third Page Horizontal 5” x 4.875”

Please email your ad creatives to advertising@ncsl.org

COPY ACCEPTANCE: Paid advertising with State Legislatures will be within the generally accepted bounds of taste and quality appropriate to a national magazine of state government and policy, as long as the advertisement is not overtly partisan or political. The publisher reserves the right to reject any advertisement considered unsuitable for the publication. Advertising that resembles editorial will be marked “Advertisement” by the publisher.

LIABILITY: Advertisers and advertising agencies assume liability for the contents of all advertisements printed and also assume responsibility for any claims arising there from against the publisher.

Full1/2

Vert.1/3

Vert.1/3

Horiz.1/2 Horiz.

AutomationNation

October/November 2017

R O L L C A L L : M I L I T A R Y V E T E R A N S B Y T H E N U M B E R S P A G E 3 0

LegislatorPay

StudentAthletes

Voting Technology

June 2017

H O W M U C H D O Y O U K N O W A B O U T S M A L L M O D U L A R N U C L E A R R E A C T O R S ? P A G E 7

Behind in Child

Support,

Behind Bars

Guided by

the Evidence

The Dirty Pool

of Catfishing

On the EdgeStates face a crisis

if retirees go broke.

Two-Page Spread