
Grow your sales by 12%*

Following key category principles of Range, Category and Merchandise can drive your sales by 12%

These key steps make it easy for your customers to find what they want and make a purchase. They also help to minimise lost sales and out of stocks.

*Star Retailer Loyalty Scheme test in 240 convenience stores October 2010 to 2011

V1


If shoppers cant find what they want they will switch to a top brand as a replacement, so its important that the key brands are always in stock.

80% of sales for the whole category come from just 72 products. Make sure these focus on the top brands and these alone will meet the needs of shoppers in a small store.2

If you have too many products in your fridge, it makes it hard for customers to find what they are looking for quickly. 30% of lost purchases are due to customers not being able to find what they want.21 IRI 29 October 2011, Total Impulse exc. Co-op & other Specialists, value sales.

2 Source : HIM Convenience report 2010-2011

The Stella Artois images featured belong to Anheuser-Busch InBev SA. The Carling images featured belong to Molson Coors Brewing Company (UK) Limited. The Carlsberg images featured belong to Carlsberg A/S. The Guinness images featured belong to Diageo Ireland.

Get your range rightMake sure you stock the productsshoppers want to buy:The top 10 beer and cider products account for 34.2% of total category sales so make sure they are always in stock.1

Stella Artois4x500ml

Fosters4x500ml

Carling4x500ml

Fosters8x440ml

Carlsberg8x440ml

Stella Artois4x568ml

Strongbow 2l Strongbow4x500ml

John Smiths Extra Smooth 4x440ml

Guiness Draught 4x440ml



Ensure you give top brands more space than the smaller brands

V1

ST R TIPSShoppers love Price Marked Packs. They show they are getting a great deal and really stand out on shelf.They also sell faster than non-price marked packs and help to drive shoppers to return to your store again.

Making sure the top sellers are clear to see on the shelf, with enough space too is so important. It stops them

running off sale and makes it easy for customers to nd what they want

Price-Marked Packs are also great as my customers know they are getting a good price.

They sell really well, better than the plain packs.

Lucy Calland (Shop Manager, Devon)


Make it easy for your customersMake sure it is easy for shoppers to find the product they want:30% of lost sales are due to customers not being able to nd what they want. Putting similar products next to each other makes it easier for your customers to nd what they are looking for.

Over 60% of shoppers are loyal to the format of the drinks they buy. Separating cans and bottles make it even clearer for your customers to nd what they want.Source: TNS Worldpanel

Most people buy lager & cider at the same time, so make sure they are sited together.Source: Kantar Panel Data 2011

BOTTLEDPremium & World Lager Multipacks

BOTTLEDCider

BOTTLEDCider

BOTTLEDLager Singles

CANNEDPremium Lager

CANNEDStandard & Value Lager

CANNEDCider

CANNEDAle & Stout

BOTTLEDAle RTDs

Flow



V1

Put similar products next to each other to make it easy for your customers to nd what they want.

Merchandise cans and bottles apart to make it easy for customers to see what they want

ST R TIPS17% of shoppers to independent stores leave the beer and cider chiller without making a purchase so make sure its easy for them to nd what they want.

Source: Heineken Shopper Research 2010

I was really surprised what a difference it made when we relayed the fridge. Its easier to keep

stocked and sales have gone up.Its so much easier for customers to see

what they want.

Nick Cordon (Shop Manager, West Yorkshire)

CIDER

ALES ANDSTOUTS

LAGER


Make the most of your xtureDisplay your products to reflect what shoppers are buying.Put key brands in high visibility positions to act as signpost.

Shoppers want to buy the favourite brands they know and trust so make sure you put the top brands as clear signposts to the category.

BOTTLEDPremium & World Lager Multipacks

BOTTLEDCider

BOTTLEDCider

BOTTLEDLager Singles

CANNEDPremium Lager

CANNEDStandard &Value Lager

CANNEDCider

CANNEDAle & Stout

BOTTLEDAle RTDs



V1

CIDER

ALES ANDSTOUTS

LAGER

ST R TIPS30% of lost purchases are due to customers not being able to nd what they want.Source: HIM Convenience report 2010-2011

Making your fridge easy for customers to shop is so important. It can make a big difference to sales and to

keeping fast sellers in stock. Putting similar products together and never putting products on less than two facings are two really simple things that make a big

difference to customers sales.

Kav Bains (Shop Manager, Nottingham)

Make sure top products are prominent in their block to guide customers to that type of product

Avoid putting similar coloured products next to each other so each product stands out

Put top products on more facings than slower sellers to maintain stock and make it easy for customers to nd what they want


Star Retailer SuccessFollowing the key principles of Range, Category and Merchandising can grow your sales by 12%*:

Top brands missing

Huge range with lots of slow sellers

Cans, bottles and packs randomly displayed

Similar products in different locations

No clear signage

*Star Retailer Loyalty Scheme test in 240 convenience stores - October 2010 to 2011

All top brands stocked

Key brands in key positions

Similar products blocked together

Clear vertical blocking

PMP and clear SELs



Supporting key brand events with in-store activity and additional displays is a great way to drive additional sales.

V1

ST R TIPSSiting POS to highlight promotions can give an incremental category increase of 5% to 10%.Source: HEINEKEN in the UK research.

Earn bonus points by siting key promotions off shelf, ask your Territory Manager for more details.


Rewarding Star RetailersEach time we visit we will award points based on the 4 star levels below:

Earn Bronze Reward by:Making sure you stock the products shoppers want to buy. Minimum 2m chilled deck Include core Heineken UK range appropriate for chilled xture space

100 points awarded during sales visit

Earn Silver Reward by:Getting the right balance of products on shelf. Achieve Star Range (Bronze) level plus: All beer, cider, ale and alcopop products merchandised together in line with category recommendations (Lager - minimum of 60%, Cider - minimum of 22%, Ale & Stout - maximum 8%, Alcopops - maximum 5%. Target for Lager & Cider combined to take 87% share of chilled LADs space.)


Earn Gold Reward by:Great merchandising to make the most from your xture. Achieve Star Category (Silver) level plus: Shelves merchandised to match your relevant planogram Correct share of space and packs for specied Heineken brands


Earn Star Retailer Reward by:Consistently excelling on the rst three categories. Achieve Star Merchandising (Gold) level in three consecutive months to be a Star Retailer



Get your range right to satisfyyour shoppers and your sales.

1Make sure you always have the core range* available.*Core range may change by fascia group and chiller size. Your territory manager can confirm the range.

Ale and Stout Everyday Cider Modern Cider Standard Lager Premium Lager

2Do not over rangeyour chiller as it makesit hard for customersto find what they want.30% of lost sales are due to customersnot being able to find what they want.

*Source: HIM 2009-2011

34

16

7

6

56

22

11

7

67

24

11

8

Lager

Cider

Ale

Alcopops

2m to 2.75m 3m to 3.75m 4m to 4.75m

MAXIMUM NUMBER OF PRODUCTS BY

Segments

100 REWARD POINTS

STAR RANGE


John SmithsExtra Smooth

4x440ml

Strongbow4x500ml

Fosters4x500ml

Strongbow8x440ml

Fosters8x440ml

Heineken4x330ml

Bulmers Original568ml

Bulmers Pear568ml

Bulmers No 17568ml

Fosters Gold6x300ml

Kronenbourg 16644x500ml

CCL1063_Star_Retailer_Sales_Sheets_no_com_AW_A.pdf 1 19/12/2011 11:14

2Do not over range yourchiller as it makes it hardfor customers to findwhat they want. 28

13

6

5

44

19

9

6

60

21

9

6

Lager

Cider

Ale

Alcopops

2m to 2.75m 3m to 3.75m 4m to 4.75m

Silver (Maximum number of chilled products by category)

Category

STAR CATEGORY

Layout your products to make it easyfor customers to find what they want.

1

3

Make sure you always have the core range* available.*Core range may change by fascia group and chiller size. Your territory manager can confirm the range.

200 REWARD POINTS

30% of lost sales are due to customersnot being able to find what they want*

Make it easy for your customersto find what they want byputting similar products together.

30% of lost sales are due to customers not beingable to find what they want (HIM 09-11)

Give your chiller a logical flow. Make sure you putall ciders together then all the lagers.

4Make sure you give enoughspace to the key categoriesto help maintain availability.


Minimum 60%

Minimum 22%

Maximum 8%

Maximum 5%

Lager

Cider

Ale and Stout

FABs

LagerCider


4x440ml

Strongbow4x500ml and 8x440ml

Bulmers Original,Pear and No17 568ml

Fosters4x500ml and 8x440ml


Heineken4x330ml

Fosters Gold6x300ml

CCL1063_Star_Retailer_Sales_Sheets_no_com_AW1_B.pdf 1 06/01/2012 12:36

2 3 4

5

Do not over rangeyour chiller as itmakes it hard forcustomers to findwhat they want.

22

11

5

4

36

15

8

5

49

16

8

5

Lager

Cider

Ale

Alcopops

2m to 2.75m 3m to 3.75m 4m to 4.75m

MAXIMUM NUMBER OF PRODUCTS BY

Segments

1 Make sure you always have the core range* available.

*Core range may change by fascia group and chiller size. Your territory manager can confirm the range.

Make sure the top brandsare always available byensuring they have enoughspace to maintain stock levels.

300 REWARD POINTS

Make it easy foryour customers tofind what they wantby putting similarproducts together.

30% of lost sales are due to customersnot being able to find what they want(HIM 09-11)

Give your chiller a logical flow. Makesure you put all ciders together thenall the lagers.

Make sure you giveenough space tothe key categoriesto help maintainavailability.


Minimum 65%

Minimum 22%

Maximum 8%

Maximum 5%

Lager

Cider

Ale and Stout

FABs

Layout your products to make it easyfor customers to find what they want.

Cider Lager

12% 25%

6% 22%3%Minimum 27% 10%3%

Share ofLager Space

Share ofCannedAle Space

Share ofCider Space

STAR MERCHANDISING


4x440ml

Strongbow4x500ml and 8x440ml

Bulmers Original,Pear and No17 568ml

Fosters4x500ml and 8x440ml


Heineken4x330ml

Fosters Gold6x300ml

CCL1063_Star_Retailer_Sales_Sheets_no_com_AW1_C.pdf 1 06/01/2012 12:30


Collect your points to claim a variety of rewards:

For Star Retailer Rewards Terms & Conditions, please see back of brochure.

Full list of reward prizes available on-line at www.starretailer.co.uk

500 - 1200 points

1200 - 2200 points

Over 2200 points

200 - 500 points

200 points

x24

x48 x8

V1


Become a Star RetailerWe will visit regularly to check your performance and agree next steps.We will award points based on the 4 star levels:

There will also be some opportunities to earn bonus points during the visits.

For Star Retailer Rewards Terms & Conditions, please see back of brochure.

Bronze

Silver

Gold



Getting Started ChecklistComplete sign up form

Complete chiller survey:- what do you stock and where is it displayed

Create a plan for your shop withyour Territory Manager:- best products to stock- merchandising- promotions

Start working on the agreed plan

Earn Rewards

V1



Appendix

Planogram & Range MatrixProgress SheetList of Rewards

How to Claim Your RewardsTerms & Conditions

Filing Pocket(use this to store your

Star Retailer leaets & statements)

FostersStrongbow

HeinekenBulmers

Kronenbourg 1664John Smiths

V1



...............................................................................................................................

...............................................................................................................................

Product (NB Minimum order quantity 4 cases)

..................................................................................................

....................

Rewards

Item Points

Foster's 6x4x500ml cansStrongbow 6x4x500ml cans

Heineken 6x4x330ml NRB

200200200

Branded

..................................................................................................

..................................................

Item Points

Foster's BannerFoster's Pack of 48 Pint Glasses

Foster's A-boardFoster's Staff Uniform (8 garments)

Strongbow A-boardStrongbow Banner

Strongbow Staff Uniform (8 garments)Strongbow Pack of 24 Pint Glasses

Heineken Pack of 24 Olympic GlassesHeineken Staff Uniform (8 garments)

200900

110011001200

2501100

400500

1100

...............................................................................................................................

Business Building

..................................................................................................

................................................

Item Points

HP Officejet All-in-One - multifunction(fax / copier / printer / scanner) (colour)

Kenwood Microwave OvenSamsung Commercial Microwave

Pukka Pie WarmerDyson DC25 Multi Floor Bagless Vacuum Cleaner

Toshiba NetbookBlackberry Tablet 16GB

Store room chiller(for keeping bottles cool before stocking the shelves)

1800

2000320034004000420045008300

Your textgoes here

Star Retailer Rewards 10/1/12 08:49 Page 1


Electrical

..................................................................................................

.............................................................................................

Item Points

PHILIPS Electric BlenderPhilips 2-Slice Toaster - White

Philips Cordless Electric KettleSony Walkman 4GB

Steam IronRussell Hobbs Mini Electric Hob - Stainless Steel

Russell Hobbs Filter Coffee Maker - Stainless SteelKindle

DAB radioSony Walkman 8GB

Nikon Coolpix - Digital cameraBlu-ray player

TOMTOM XXL Classic GPS Sat NavX-Box Kinect (does not include X-Box 360)

Samsung Galaxy S 3.6" Multimedia Player - 8GB, BlackSony Wireless Dock for your iPod & iPhone - Black

Microwave / grillWii games console

X-Box 360Samsung 32" Full HD LCD TV

400400450500550650750

1300130014001500170019001900200021002200250029005300

...............................................................................................................................Rewards

Visit www.starretailer.co.uk for the full, up to date list of rewards including make, model and size information.NB. Not all items listed are shown & designs may vary from the illustration.All are subject to availability. Please refer to Star Retailer Rewards terms and conditions.

Star Retailer Rewards 10/1/12 08:49 Page 2


...............................................................................................................................

Checking your rewards statement or claiming your Star Retailer Rewards is really simple

Customer help line: 01454 270 592email: [email protected] 9am to 5pm Monday to Friday

1

2

3

Log on to www.starretailer.co.ukRun the mouse over the Star Retailer Rewards Tab and click

Enter your Outlet ID & Postcode. You will find these on your welcome letter and any communication we send you. Keep this information secureas it provides access to yourStar Retailer rewards page

Once logged in you can choose to see your latest statement and claim rewards. Items ordered will be delivered to your shop within 28 daysSee Terms and Conditions for full details.

Star Retailer How to Claim 9/1/12 12:44 Page 1


ProgressWith your Territory Manager, use this sheet to

document your progress on the scheme &

remind you of actions needed to improve the

range, layout & merchandising of your chiller.

VISIT 3 DATE:

ACTIONS NEEDED:LEVELNO LEVEL

ACHIEVED

VISIT 2 DATE:


ACHIEVED

VISIT 1 DATE:


ACHIEVED

...............................................................................................................................

Star Retailer Progress 20/12/11 13:45 Page 1


VISIT 6 DATE:


ACHIEVED

VISIT 5 DATE:


ACHIEVED

VISIT 4 DATE:


ACHIEVED

VISIT 7 DATE:


ACHIEVED

VISIT 8 DATE:


ACHIEVED

Star Retailer Progress 20/12/11 13:45 Page 2

* IRI Impu

lse exc CoO

ps & other Spe

cialists to

w/e 29.10

.11

**IRI B

rand

Sha

re Sum

maries. Off-trade

29.10

.11

*** Kan

tar W

orldpa

nel. Total O

ff-trade

. 52w

/e 27.11

.11

Th

e UKs No1

Stand

ard Lage

r*

Bran

d value sales of over

100m

MAT

*

Fosters M

AT is growing at +3.7%

v th

e market - 4.4%

**.

Fosters sho

ppers are bu

ying

more often +1

9% - more than

any

other stand

ard lage

r***

* IRI 5

2wks to

3.9.11 **IRI 8

wks distribution w/e 29.10

.11

*** IR

I Volum

e share of LAD

s w/e 29.10

.11 *

*** Kan

tar W

orldpa

nel latest 1

6wks to

27.11

.11

Fosters Gold brings to

gether th

e UKs No1

Stan

dard Lag

er brand

and

a premium, bottle

d prod

uct*

Fosters Gold is th

e 2n

d most stocked

premium bottle

d 6p

ck in

Con

venien

ce**

Fosters Gold is one

of the

Top

20 LA

Ds

***

Fosters Gold is on-track to sell 30m

illion

bo

ttles within 6 mon

ths of laun

ch***

75

% of F

osters Gold sales are from

totally new

bu

yers in

to th

e catego

ry****

AVA

ILA

BLE

in a

Pri

ce M

ark

ed6p

k to

sh

ow v

alu

eto

you

r cu

stom

ers


Heine

ken UK Limite

d is a m

embe

r of T

he Portm

an Group

p

rom

otin

g re

spon

sibl

e dr

inki

ng

AVA

ILA

BLE

in P

rice

Ma

rked

pa

cks

to s

how

va

lue

to y

our

shop

per

s.

CCL1070_Fosters_

Sum_

Shee

t_AW

2.pd

f

1

22/1

2/20

11

09:

21

* IRI T

otal off trad

e va

lue sales MAT

to 29.10

.11

**IRI T

otal Im

pulse

Value

MAT

to 9.7.11

*** Kan

tar W

orldpa

nel, total o

ff-trade

to 5.9.1

****Med

iavest NMR da

ta Sep

t 11

Th

e UKs No1

Cider

*

No 5 bran

d in to

tal LAD categ

ory*

*

4x

the size of n

earest com

petitor**

Strong

bow sho

ppers bu

y more often

then

any

other m

ajor cider.**

*

Strong

bow in

vest m

ore in th

e cide

r categ

ory

than

any

other cider brand

by over 1.7m

illion*

***

Co

ntinue

d bran

d supp

ort for th

e drivers of th

e cide

r categ

ory you

ng adu

lts, th

roug

h music

lin

ks, festival a

ctivity an

d supp

ort.

Strong

bow in

vest m

ore in th

e cide

r categ

ory

than

any

other cider brand

by over 1.7m

illion*

***

AVAILABLE

in a Pric

e Marked

8pk to sho

w value

to you

r sho

ppers

www.starretailer.c

o.uk

Heine

ken UK Limite

d is a m

embe

r of T

he Portm

an Group

p

rom

otin

g re

spon

sibl

e dr

inki

ng

CCL1070_Strongbo

w_Su

m_Sh

eet_

AW.p

df

1

21/

12/2

011

14

:44


Heine

ken UK Limite

d is a m

embe

r of T

he Portm

an Group

p

rom

otin

g re

spon

sibl

e dr

inki

ng

1. Kan

tar W

orldpa

nel Total Off-trade

52 w/e 27.11

.11

2. IR

I Impu

lse exc Co-Ops and

other spe

cialists to

29.10

.11

3. M

illward Brow

n May 201

14. SIG

Off trad

e excl other spe

cialists 52 w/e 11.6.11

24.5%

more pe

ople drin

king

Heine

ken1

Impu

lse sales grow

ing at +10

% value

and

+12

% volum

e2

No1

Premium Lag

er TV spe

nd3

Spo

nsorships ha

ve successfully grown bo

th volum

e an

d value sales4

- Con

tinue

d spon

sors of U

EFA Ch

ampion

s Leag

ue - Official Lag

er Beer o

f 201

2 Olympic & Paralym

pic Gam

es

Co

nsum

ers who

are drin

king

whilst socialising

are those driving the prem

ium lage

r categ

ory.

*

- Social drin

kers prefer b

ottle

d prem

ium lage

rs*

Heine

ken NRB

value

and

volum

e sales

ha

ve grown by over +

300%

2

*Davies McKeer Lan

ce Resea

rch Oct 201

0

CCL1070_Heineken

_Sum

_She

et_A

W.pd

f

1

21/1

2/20

11

16:

14

1. RI Impu

lse excluding

Co-op

s an

d Other Spe

cialists 29/10

/11 2. IR

I, Total O

ff Trade

, value

sales, 5

2 w/e 1

st Oct 11 3. Kan

tar 1

2 wk to w/e 2.10.11

4. IR

I : Total Cider, Total Off Trade

Excl O

ther Spe

cialists, value

sales M

AT to

4th Sep

t 201

1 5. IR

I Total Off-trade

volum

e sales latest 12 wee

ks to

29.10

.11 6. K

antar W

orld pan

el 52 w/e 2nd

Oct 11 7. Kan

tar W

orld pan

el Purchase.

Bu

lmers is th

e No2

Mod

ern Cider

in Con

venience

1

Bu

lmers is in both value an

d volume grow

th2

Alm

ost a

qua

rter of spend

ing on

Bulmers

is to

tally new

to th

e catego

ry3

28

% of value growth fo

r total cider has com

e from

non

Orig

inal varia

nts4

Bu

lmers N

o 17 is th

e No1

Flavoured Cider

5

60

% of sales of B

ulmers N

o 17 are from

brin

ging

in to

tally new

buyers

to

the cider category6

Bu

lmers Limite

d editions have successfully broug

ht in to

tally

new

buyers into th

e cider category7


Heineken UK Limite

d is a m

ember o

f The Portm

an Group

p

rom

otin

g re

spon

sibl

e dr

inki

ng

CCL1070_Bulmers_

Sum_

Shee

t_AW

1.pd

f

1

21/1

2/20

11

15:

05

* Carlsb

erg Group

Corpo

rate web

site 201

1. Can

adea

n volume da

ta Dec 201

1**IRI w

/e 3rd Sep

tembe

r 201

1*** IR

I Off-trade

exc spe

cialists 12 wks to

29.10

.11

****Dav

ie M

cKee

r Lan

ce re

search Oct 201

0

Th

e Worlds No1

French La

ger*

3rd bigg

est p

remium la

ger

sku in Impu

lse*

*

Growing by

13%

in value

and

9%

in volum

e in th

e off-trad

e***

Su

pported by

multi m

illion po

und

marketing

investmen

tSo

cial drin

kers are growing

the prem

ium la

ger categ

ory.

They prefer p

remium

bottled be

ers**

**

Supp

orted by

multi m

illion po

und S

ocial d

rinkers are growing

Social drin

kers are growing

the prem

ium la

ger categ

ory.

Social drin

kers are growing

bottled be

ers NO

W A

VA

ILA

BLE

in a pric

e-marked

6 pa

ck to

sho

wvalue to you

r sho

ppers

www.starretailer.c

o.uk

Heine

ken UK Limite

d is a m

embe

r of T

he Portm

an Group

p

rom

otin

g re

spon

sibl

e dr

inki

ng

CCL1070_Kronenbo

urg_

Sum_

Shee

t_AW

1.pd

f

1

22/1

2/20

11

09:

08

www.starretailer.c

o.uk

Heine

ken UK Limite

d is a m

embe

r of T

he Portm

an Group

p

rom

otin

g re

spon

sibl

e dr

inki

ng

AVA

ILA

BLE

in a

Pri

ce M

ark

ed6

pck

en

ha

nci

ng

shop

per

con

fid

ence

in v

alu

e

* IRI V

alue

data, Off-trade

exc Spe

cialists to

29.10

.11

**Med

iavest 201

1Th

e trad

e mark rig

hts an

d copy

right fo

r Bod

ding

tons belon

gs to

Anh

euser-B

usch In

Bev SA

. Th

e trad

e mark rig

hts an

d copy

rights for T

etleys belon

gs to

Carlsb

erg UK Ltd.

The trad

e mark rig

hts an

d copy

rights for C

affreys be

long

to th

e Molson Co

ors Brew

ing Co

mpa

ny.

Th

e UKs No 1 Ale Brand

*

Now

over 5

0% of tradition

al can

ned ale sales*

4x

440m

l alone

accou

nts for 2

0% of trad

itiona

l can

ned ale sales*

John

Smiths bran

d is bigge

r tha

n Bo

ddington

s, Tetle

ys and

Caffreys combine

d*

10

times m

ore marketing

investmen

t tha

n an

y othe

r tradition

al can

ned ale bran

d**

High profile spo

nsorships includ

ing the

world fa

mou

s John

Smiths Grand

Nationa

l

CCL1070_JSmiths_

Sum_

Shee

t_AW

1.pd

f

1

21/1

2/20

11

14:

47


1. Instructions and details within the Star Retailer Rewards promotion literature form part of the terms and conditions and participants are deemed to have accepted them.

2. Offer only open to invited UK independent & Symbol Group retailers aged 18 or over who allow McCurrach Territory Managers (TM), acting on behalf of Heineken UK Ltd, to regularly audit and grade their alcoholic drinks displays from 1 January 2012 to 31 December 2012 against the criteria set out within the Star Retailer Rewards promotional literature.

3. Retailers will be awarded points at the end of each visit in respect of how well they achieve the required criteria. Points are awarded as follows: Star Range (Bronze level; 100 points), Star Category ( Silver level; 200 points), Star Merchandising (Gold level; 300 points), Star Retailer (400 points) & Bonus Points (100 points). Retailers failing to meet the required criteria will be awarded zero points. Points can be exchanged for free stock and other business supporting rewards. Points will be added to the retailers account no later than 14 days after each TM visit after which time they will be available to make a claim. The decision of the TM is nal and binding and no correspondence will be entered into.

4. The promoter reserves the right to cancel or amend this promo-tion due to events arising beyond their control, or in the case of abuse, remove a retailer from the scheme and recover the cost of any rewards awarded.

5. The promoter is not responsible for any third party acts or omissions. The decision of Heineken UK Ltd shall be nal and legally binding.

6. Heineken UK Ltd is not responsible for the availability of products through a retailers normal supply chain required to meet specied criteria.

7. Retailers may only take part with the consent of their employer.

8. In the case of any retailer leaving the outlet or the retailer ceasing to trade any unused Star Retailer Reward points will be null and void.

9. The descriptions and details of the items featured are given for guidance only, although care has been taken to keep them as accurate as possible.

10. Reward claims to redeem points accumulated will be fullled with the items illustrated in the Star Retailer Reward literature or on the website www.starretailer.co.uk using the relevant amount of points as set out. The list of rewards is correct at time of printing; updates will be published on the website. Claims can be made on-line, by email, by telephone or via the TM. No fractions of points will be available for redemption of lesser quantities & all items must be delivered to the address registered on the scheme. Amendments to product ranges by suppliers means that we reserve the right to supply similar items of equal or greater value, or alternatively withdraw any item at any time without notice. If, due to unforeseen circumstances, we are unable to supply any of the items specied, nor recommend an alternative, you will be contacted and advised to reselect. There is no cash alternative to the items on offer and part payment for rewards is not possible. The points have no cash value. Points are only valid for the retailer to whom they have been awarded.

11. Please allow 28 days for delivery of your Rewards from the date you place your order.

12. Where deliveries of Rewards are received from the nominated carriers, they should be checked and then signed for as proof of receipt.

13. Goods signed for cannot be the subject of any further claim for non or part delivery.

14. Participation could affect your tax liability - if in any doubt please check with your tax advisor.

15. Any queries relating to the promotion should be made via your McCurrach TM or the Star Retailer Reward helpline on 01454 270592.

16. Rewards can be claimed at any time until 31st January 2013 at which time unused points will become void.

17. All information contained in promotional literature was believed to be correct at the time of printing and we cannot be held responsible for any errors due to information supplied by third parties or otherwise outside our control.

18. Promoter: Heineken UK Ltd, 2-4 Broadway Park, South Gyle, Edinburgh, EH12 9JQ

Terms &Conditions

...............................................................................................................................

Star Retailer T&Cs 20/12/11 15:31 Page 1

/ColorImageDict > /JPEG2000ColorACSImageDict > /JPEG2000ColorImageDict > /AntiAliasGrayImages false /CropGrayImages true /GrayImageMinResolution 150 /GrayImageMinResolutionPolicy /OK /DownsampleGrayImages true /GrayImageDownsampleType /Bicubic /GrayImageResolution 300 /GrayImageDepth -1 /GrayImageMinDownsampleDepth 2 /GrayImageDownsampleThreshold 1.50000 /EncodeGrayImages true /GrayImageFilter /DCTEncode /AutoFilterGrayImages true /GrayImageAutoFilterStrategy /JPEG /GrayACSImageDict > /GrayImageDict > /JPEG2000GrayACSImageDict > /JPEG2000GrayImageDict > /AntiAliasMonoImages false /CropMonoImages true /MonoImageMinResolution 1200 /MonoImageMinResolutionPolicy /OK /DownsampleMonoImages true /MonoImageDownsampleType /Bicubic /MonoImageResolution 2400 /MonoImageDepth -1 /MonoImageDownsampleThreshold 1.50000 /EncodeMonoImages true /MonoImageFilter /CCITTFaxEncode /MonoImageDict > /AllowPSXObjects false /CheckCompliance [ /None ] /PDFX1aCheck false /PDFX3Check false /PDFXCompliantPDFOnly false /PDFXNoTrimBoxError true /PDFXTrimBoxToMediaBoxOffset [ 0.00000 0.00000 0.00000 0.00000 ] /PDFXSetBleedBoxToMediaBox true /PDFXBleedBoxToTrimBoxOffset [ 0.00000 0.00000 0.00000 0.00000 ] /PDFXOutputIntentProfile (None) /PDFXOutputConditionIdentifier () /PDFXOutputCondition () /PDFXRegistryName () /PDFXTrapped /False

/Description >>> setdistillerparams> setpagedevice

Documents

Star Retailer Brochure - Final Version