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Foods: Fourth Quarter- Design a Food Truck Projecthttps://www.cteonline.org/curriculum/project/design-and-create-a-food-truck-pbl-project/7PJ2wk

Industries / Pathways

Hospitality, Tourism, and Recreation

Foods Class 4th Quarter Page 1 of 56

https://www.cteonline.org/curriculum/project/design-and-create-a-food-truck-pbl-project/7PJ2wk

ContentsProject Description......................................................................................................................................4

Standards....................................................................................................................................................5

The History of Food Trucks..........................................................................................................................6

Introduction.............................................................................................................................................6

How Entrepreneurs are Making Big Bucks with Food Trucks...................................................................7

Richard Santoro.............................................................................................................................7

FollowRichard Santoro..............................................................................................................7

Digital Marketing Professional, Social Media Specialist, CMO, MD, Business Growth.............7

Standards and Objectives......................................................................................................................14

Activities in this Lesson..........................................................................................................................14

Powerpoint Lecture...............................................................................................................................17

Resources and Materials.......................................................................................................................17


History Channel-Food Truck History Lecture.........................................................................................23


Summative Assessment.........................................................................................................................23

Designing a Menu for a Food Truck...........................................................................................................24

Introduction...........................................................................................................................................24

Lesson Times....................................................................................................................................................................24



Creative & Unique Food Truck Menus Lecture......................................................................................26

Designing your Food Truck Menu Projects............................................................................................26




Designing the Inside of a Food Truck.........................................................................................................30

Introduction...........................................................................................................................................30





Designing and Creating a Food Truck Model.............................................................................................40

Introduction...........................................................................................................................................40

Lesson Times..................................................................................................................................................................40




Creative and Unique Food Truck Powerpoint Demo / Modeling..............................................................41


Designing Your Own Food Truck Projects..........................................................................................................43

Suggestions for Materials:.....................................................................................................................44


Food truck Wars....................................................................................................................................45

Overview............................................................................................................................................................................46

Part 1: Basics.................................................................................................................................................................... 46

Part 2: Business Plan..................................................................................................................................................47

Part 3: Design Food Truck..........................................................................................................................................48

Part 4: Presentations.................................................................................................................................................... 50



Food Truck Project Group Rubric...........................................................................................................................52

Food Truck Rubric for Individual Students........................................................................................................54


Project DescriptionFood trucks solve a dining service problem by giving them a portable catering option. Since the late 2000s, food truck popularity has exploded, capturing the attention of not only consumers and entrepreneurs but also regulators and city officials. Some explain their recent popularity from the recession's impact on brick and moral establishments, while others point to the use of social media enabling vendors to reach followers in real time. Whatever the cause, it is clear that food truck vendors aren't planning on going away anytime soon.

Throughout the course of this project, students will learn the evolution of food trucks, design a menu, and design and create a mock food truck.

Lesson #1: Students will learn about the history and evolution of food trucks and create an illustration timeline of this history.

Lesson #2: Students will learn about menus of a food truck, and then design their own food truck menu.

Lesson #3: Students will learn food truck tech and design the inside of a food truck on paper.

Lesson #4: Students will design and create a food truck by a paper template.

This project is brought to you by Alyssa Agin with support from the CTE Online curriculum leadership team and detailed coordination provided by Team Lead Laura Gallardo.


Standards

California's 2013 CTE Standards CTE.HTR.KPAS.10.11 Explain how to select, safely use, and efficiently care for facilities and

equipment related to food product development, food preparation, dining, lodging, tourism, and recreation

CTE.HTR.KPAS.6.3 Use health and safety practices for storing, cleaning, and maintaining tools, equipment, and supplies

CTE.HTR.KPAS.5.3 Use systems thinking to analyze how various components interact with each other to produce outcomes in a complex work environment

CTE.HTR.B.1.2 Understand how the various segments of the industry contribute to, and impact, local, state, national, and international economies, cultures, and the environment.

CTE.HTR.B.3.2 Understand basic local, state, and federal sanitation regulations as they pertain to food production and service

CTE.HTR.B.4.1 Understand the responsibilities of management, such as ensuring safe work practices and conditions and complying with important laws and regulations that affect employment, such as wage and hour laws, tenant status, and accommodation of minors.


The History of Food Trucksby Alyssa Agin

Students will be able to understand the basics of the history and evolution of food trucks. This is part 1 of 4 lessons for a project designing a food truck.

IntroductionThis lesson is the first lesson out of four lessons for a cumulative project of designing a food truck. Students will demonstrate their understanding by designing and creating a model paper food truck.

In this first lesson, students will learn the basic history of food trucks. The students will begin by looking at two pictures from different time eras and filling out a Venn diagram reflecting their thoughts. After viewing a short PowerPoint presentation, students will create a timeline and present from a time era. This lesson is to help students understand the history of food trucks and how they have evolved over time.

The goal of this lesson is to have the students have an understanding of how food trucks began and how they have led to what they are today.

For more background information on Food Trucks, this article has a great summary of everything you need to know before you start a food truck business:

https://www.linkedin.com/pulse...

Note:

Before class you will need to print out Venn Diagram and a timeline for each student (links below). The Venn Diagram is part of the hook.

Timeline Project directions can be printed out.


https://www.cteonline.org/profile/AlyssaAgin

How Entrepreneurs are Making Big Bucks with Food Trucks

Richard SantoroFollowRichard SantoroDigital Marketing Professional, Social Media Specialist, CMO, MD, Business Growth


The ability to be your own boss and make lots of money doing it is all part of the startup dream. An up and coming segment of the small business world is food concession vending. This is a form of food service that does not involve being stationary.

Mobility is the key to the food concession industry. The ability to pick up and move whenever you have an event or want to switch locations is paramount in this business; which brings attention to the fact that there are several things needed to begin a concession business. One of the first important things is location. Another important aspect is choosing the type of food you will serve. One more vital thing to consider is advertisement.

According to Los Angeles-based industry-research firm IBISWorld, the street-food business -- including mobile food trucks and non-mechanized carts -- is a $1 billion industry that has seen an 8.4 percent growth rate from 2007 to 2012. It's very entrepreneurial: 78

percent of operators have four or fewer employees.

The true number of these businesses is difficult to count, since the mobile food industry is comprised of food trucks, food carts and kiosks, which have appeared in malls as well as at train and bus stations, airports, stadiums, conference centers, resorts, and other locations in recent years.

LOCATION

One of the first things to consider when starting a food concession business is the location where you will set up your vending equipment. You’re best bet is to set up in a highly trafficked area where many people live and work. One of the biggest parts of your clientele is potentially the work force around the location.Even better would be to find a highly trafficked area that also had little choice of food. People are more tempted to think outside the box and eat from your concession trailer. Many of these workers do not have a lot of time for a lunch break. Quick, simple, cheap, and

delicious food is the key to drawing people in and creating loyal customers.


TYPE OF FOOD

Another thing to consider when you start a concession business is what type of food you will serve. You must first consider the part of the country you are in. Goulash may not appeal to New Yorkers. Another thing you must consider is financial history of the area you are serving. Some people may neither desire or be able to afford sushi or caviar for lunch so be careful about offering food out of the economical means of those to whom you are planning to sell.

FOOD PREPARATION

Another thing you need to consider about your food, is how easy or difficult it may be to prepare in a mobile style kitchen and how long it will take to prepare. You definitely don’t want the items you are selling to take a long time to prepare. If so, people will be more tempted to just go into a sit-down restaurant to eat. Quickness is definitely a way to go for the food concession business.

MARKETING STRATEGY

One other thing you may want to weigh when setting up a food vending business is advertisement. Roadside signs and billboards are a great way to go, albeit expensive. A great way to make sure you have great advertising is to have exceptional food and service. With these to attributes, your company will be advertised by one of the best and most powerful means of advertisement: word-of-mouth. Get people to

enjoy your food and the friendly face you offer in the middle of a possibly hectic workday.Having a great relationship with your customers is definitely a must when dealing with the food service industry. Other forms of advertisement include fliers, sale signs, and coupons. Bags, napkins, and containers with your company name and logo on them are also great ways to advertise. For the business with the larger budget, t-shirts, hats, and bumper stickers might be a way to go.


CAPITAL AND FUNDING FOR YOUR FOOD TRUCK BUSINESSTo start with, you need money to rent, lease or purchase a truck or cart for your business. Other areas you will need funding for will be kitchen equipment, supplies, commissary fees, professional fees such as legal and accounting, as well as initial permitting in the municipalities you plan to work in. In some cases, you may also need money to pay employees. There are several places where you can get this money that your new mobile business needs, but first you need to think about which type of funding will work best for you.In this article, we will explain the differences between the various types of capital and the stages at which they are needed.


http://www.entrepreneur-ideas.org/wp-content/uploads/2015/05/food-truck-costs.jpg

CAPITAL NEEDSFor each stage of your mobile food business’ life, there may be financial needs that require outside funding. The funding types for the different stages are called:

Seed capital – Seed capital is the money you need to do your initial research and planning for your business.

Start-up capital – Start-up, or working capital, is the funding that will help you pay for equipment, rent, supplies, etc., for the first year of operation.

Mezzanine (expansion) capital – Mezzanine capital is also known as expansion capital, and is funding to help your company grow to the next level, purchase better equipment, or add additional trucks to your fleet.

Bridge capital – Bridge funding, as its name implies, bridges the gap between your current financing and the next level of financing.

Each of these areas will play an important part in your mobile food service company’s growth at various stages. Since most food truck operators will need start-up capital, we will focus on this area.

You are going to need funding to keep you going while your business cuts its teeth. What will this money be spent on?

Purchasing your food truck or cart Payroll (for you and any employees) Commissary rent Fees and licensing Food Kitchen supplies Truck and equipment maintenance Insurance Taxes

Make sure you allow enough money for the true expenses associated with running your mobile business for at least the first year of its operation. (And don’t forget to pay yourself first.) Make sure you’ve planned for additional employees, food production increases, additional fees and licensing for new locations to sell your gourmet fare in. One of the top reasons many new businesses fail is because they don’t get enough start-up capital. (The other reason is poor management.) Realistically estimate your financial needs and leave room for the unexpected, or you may unexpectedly be out of business.

Now that you know about the different types financing for different stages of your mobile food vending business’ growth and have an idea of how much capital you will need. How does this financing work? In the next of our series we will explain it to you

In order to compile our ranking of America’s best food trucks, we started with the more than 450 food trucks from more than 40 cities that were considered for last year’s ranking and added 50 to the list, mostly new trucks and ones suggested by readers. We factored Twitter followers, Yelp


reviews, and Yelp stars into a weighted algorithm, rounded out by an originality score that took into account menu innovation, overall concept, and geography.

BEST FOOD TRUCKS IN AMERICA PUBLISHED IN 2014 BY FOX NEWS

A few notes from the team who complied this: Only trucks were considered. If it was a trailer or a cart, if it wasn’t on four wheels and couldn’t move on its own power from parking ticket to parking spot, it wasn’t considered. Some cities (especially much-beloved Portland, Ore.) pained us: many of their food "trucks" didn’t make the cut because they weren’t well, trucks. Also, this is a list of food trucks. Trucks

that just make cupcakes or coffee are cupcake or coffee trucks, not food trucks. Dessert trucks were also not considered.

BEST FOOD TRUCKS IN AMERICA PUBLISHED IN 20141. Kogi BBQ (Los Angeles)

2. The Cinnamon Snail (New York)3. Red Hook Lobster Pound (New York)4. Wafels & Dinges (New York)5. The Grilled Cheese Truck (Los Angeles)6. The Chairman (San Francisco)7. The Lime Truck (Los Angeles)8. Senor Sisig (San Francisco)9. Lobsta Truck (Los Angeles, San Francisco)10. Grill 'Em All (Los Angeles)

Whatever decisions you might make about your mobile concession business, there are certain things you must consider to make having a successful company easier. In the mobile food service industry, important options include location of your vending equipment, type of food served and advertising your business in order to make it more successful. By considering these things, you will have a better chance of making a name for yourself in the food industry.



Standards and Objectives

Standards

California's 2013 CTE Standards (5) Show Standards

Related Instructional Objectives (SWBAT...)

Demonstrate the basic understanding of food truck history Utilize a Venn Diagram to compare and contrast

Activities in this Lesson

Venn Diagram of Chuckwagon and Ice Cream Truck Hooks / Set

Before class, print the 2 circle Venn Diagram (2 objects) for each student.

_______________________________________________________________

As the students come into the classroom, either give them the Venn diagram or have it sitting at their desk.

Also, have the Food Truck Venn Diagram Pictures displayed for the entire class to see.

1. Have students fill out the Venn diagram (similarities and differences of each of the pictures).2. After a few minutes of the students filling out their own Venn diagram, draw one for the entire

class to see.3. Call on students to hear their ideas and fill in the Venn diagram (attached is key for sample

answers for the diagram).4. Ask the students the difference between them and then ask the similarities. Ask what they all

have in common last.5. Let the the students know the biggest similarity is they are all trucks, they make food on-site, and

are part of the history and evolution of food trucks. Let the students know today they will learn the history of food trucks.


http://www.entrepreneur-ideas.org/wp-content/uploads/2015/05/truckinfographic.jpg

Resources and Materials



Powerpoint LecturePass out the blank Food Truck History Timeline Template and Rubric for Timeline to each student.

1. Let them know they will need to draw a picture or a few sentences explaining what happened in that year.

2. Show students the Food Truck History PowerPoint. Notes for each slide are embedded on the note preview section of the PowerPoint, or in the separate PDF Notes resource.


Food Truck History Powerpoint Food Truck History Powerpoint (PDF Version)Note: This version does not include the teacher notes.


https://www.cteonline.org/resources/view/71442






Food Truck History PowerPoint (PDF Notes)

Time period of Food Truck group project Projects

For this project, have the students divide into groups of 2-3 students. Provide each student with the Food Truck Timeline Project Directions and Project Rubric.

1. Each group will have a time period assign to them (look at timeline for reference from PowerPoint).

2. Students are given a sheet of white paper to draw a picture of a food truck during that time period. An extension is to have the students explain what type of food they would sell and the name of their food truck.

3. Each group will present to the class what they drew and why they drew it.

Directions to have display:

Draw a food truck on a 8X11 white paper from the time period you were given. Also, write the time period of food truck.

On the back of the paper write what type of food they will be serving on their food truck.





Name:_________________________ Time period:_________________________

Please draw a food truck from the time period you were assigned.

What food will you be serving?________________________________________________________________________


History Channel-Food Truck History LectureShow the History Channel-Food Truck History video. It may be viewed as a closure or a way to add additional info to each student's time period of their food truck group project.

This video is a short clip from the History channel about food truck history. This video summarizes the history of food trucks.

Have students have their timeline out to add any details from the video they have learned to their timeline.


History Channel-Food Truck History

Summative AssessmentAssessment Type(s): Teacher-Made Test

Quick Quiz using Kahoot

Students can play individually or as a team in this online quiz! You must be able to project the website on a screen or projector, and they must have a smart phone or computer access to play.

1. Go to the following link and project the web page on the screen: https://play.kahoot.it/#/k/66e615dc-0ea2-4621-b565...

2. Press "Play."3. The Quiz should be called "Food Truck History." If this is it, select "Start Now."4. You can now decide if you want the quiz to be in "Classic" (students play individually) or "Team

Mode." (I usually use Classic.)5. On their smart phone or computer, have students go to the URL kahoot.it and type in the Game

Pin displayed up on your screen. Then, they have to come up with their name or nickname.6. When everyone is logged in, you can start the quiz by selecting Start. The quiz will start

automatically! Hit Next after each question has been answered by the students. A scoreboard will show the results for each question.

7. There are four multiple choice questions for them to answer. Once the quiz is over, select End.



Designing a Menu for a Food Truckby Alyssa Agin

This is lesson 2 out of 4 for a project designing a model food truck. Students will look at creative menus for Food Trucks and then design their own menu.

IntroductionThis lesson is the second lesson out of four lessons for a cumulative project of designing a food truck. They will demonstrate their understanding by designing and creating a model paper food truck.

Students will begin with brainstorming creative way to add twist to their favorite meal. Than look at creative food truck menus through PowerPoint to help inspire them to design their own menu. Students will display menus for each student to go through a gallery walk.

Added enrichment: tally up the votes for the students to have insist results of the project. (On the teacher rubric students are given extra credit for turning in their rubric and if their menu wins a category from the peer review.)

The goal of this lesson to have the students to have an understanding of what a food truck menu looks and what it entails.

Note:

Peer Review Rubric needs to be printed by day two for each student.

Lesson TimesHook/Lecture

45 MinutesBrainstorming/Gallery Walk

45 Minutes



Standards



Students will be able to produce a unique menu Students will be able to add twist to some of their favorite foods


What kind of food do you like? Hooks / Set

Note: The Hook for Menu Lesson PowerPoint includes the directions below.

1. What is favorite food? Write it below.

2. If you could have a twist on your food what it would be. For example, I like PB&J but I also like hamburgers and bacon. So I might have a PB&J Hamburger (50% beef & 50% bacon).

3. Come up with a creative name for your new product. For example, the PB&J Hamburger could be called "Sweet & Beefy!"

4. Today we are going to look at creative menus from Food Trucks and you will be designing your own Food Truck Menu.


Hook for Menu Lesson (powerpoint)



Creative & Unique Food Truck Menus LectureUse the Unique Food Truck Menus PowerPoint to show students some examples of unique menus and how they are displayed. Notes are added in the PowerPoint.

The last slide explains what is expected for their menu (four entrees, two sides with creative/unique names and a name of their food truck.)

Optional: You can also show the Short Film on Food Truck Menus.


Unique Food Truck Menus Powerpoint

Food Truck Menus pdf

Short film on Food Truck Menus

Designing your Food Truck Menu ProjectsDuring this time students will create their Food Truck Menu. Depending on your classroom, you can have students use computers/chromebooks to do research.

If computers are not available, have students use paper and markers to create menu. You may also assign for homework to print off anything from home that they would like to add.

Share the Menu Tricks and Hints handout with students to give them some ideas.

Peer Review Rubric needs to be printed. (Listed under Gallery walk resource)






Food Truck Menu Tricks & Hints

*Keep in mind the menu is the primary means of businesses representation. It explains exactly who you are and represents your personality as well. *A small, simple menu can be used to enhance a truck’s impression of elegance or simplicity. A long, item intensive menu can emphasize your festive side.

When designing your menu put your bestselling item or those with the biggest draw on the prime sports of the menu board. (Where the average size person draws their eyes too)

If room allows, arrange your menu in columns. For example on side can reflect a sense of sophistication and elegance, and two or more can bring the sense of playfulness.

Highlight spotlight signature items in ways it draws to your customer (adding color, images, labels and logos)

Naming items specifically or creatively and using active descriptions of the ingredients to the dishes. Make the customer want to order it.

Make your food affordable What kind of food truck are you going to have? What is the name? What are the important characteristics of the menu for the restaurant you have chosen? What details make sense for food items? Does the menu go beyond naming the food item? What kinds of names are used? What colors belong on the menu? How do the colors relate to the other elements of the

menu?


Summative AssessmentAssessment Type(s): Projects, Rubrics

Students will do a gallery walk so that they can peer review each other's menus.

Each student will have their menu on display and every student will observe each others menus.

You may set a timer for a minute at each menu. The Food Truck Menus Peer Rubric needs to be printed for each student. Below is a rubric for teacher as well.


Food Truck MenusName Class Period

What is the most creative menu? _______________________

What is the most creative food item? ___________________

Creative way to display menu? _______________________________

What is the most creative Food Truck name? ________________________

What are the three food items you want to try?1.______________________________2._______________________________3._______________________________

No way I am not going to try ______________________________because ______________________.

Overall Creativity__________________________

NOTES:


Food Truck Menu Teacher Rubric

4 3 2 1Creative menu items 4 items 3 items 2 items 1 itemSide Dishes 2 items & Creative 1 item & Creative 2 items 1 item

Creative Food Truck Name Unique Creative Nameno name

Creative Menu Beyond Effort effort little effortno effort

Total: ____/16

Extra Credit (peer review turned in):__________________Extra Credit (peer review winner):


Designing the Inside of a Food Truckby Alyssa Agin

Students will learn about the inside of a food truck and then design their own. This is lesson 3 of 4 for the project Design a Food Truck.

IntroductionThis is lesson three of four for the project Designing a Food Truck. In this lesson students will observe a short video and a PowerPoint presentation to understand what a food truck looks like inside. Students will design the inside of a food truck.

The goal of this lesson to have the students have an understanding of what a food truck looks like on the inside compared to a brick and mortar.

Teacher Note:

If you have done lesson 2 (Designing a Menu for a Food Truck) with your students, please have your students have their menu available. If you haven't done lesson 2 with your students the students, when the time comes in the lesson, need to think about what types of food they would serve.

You will need:

scratch paper white 8X11 paper

*For the activity there are printable directions for the students in a word document.


https://www.cteonline.org/profile/AlyssaAgin

Activities in this LessonWhat do you think it looks like? Hooks / Set

In this hook, you will have students.Using just 3 minutes and an entire 8x11 sheet of paper to draw a mock inside of a food truck. Things to consider:

Where a window would be for them to serve their food? What type of food would they be serving? Do you need an oven? A fryer? A fridge? What about preparing food? Also, think about walkway for home to move.


Next, you will be watching a short YouTube video on an inside of a truck and you need to write down everything you see.


Now that the film is over we will discuss what you saw. Some of your ideas that are unique will be put on the white board.

Examples: Back up camera Grills Windows Assembly area

Phase 2: What type of foods would be used for this food truck? Ex: hamburgers Grill cheese Sandwiches You most likely wouldn't use it for an ice cream truck or coffee shop.

What were they missing in your original food truck?



Inside a Food TruckWhat is inside a food truck? LectureShow the short clip, History Channel - Inside a Food Truck. It describes the minimum requirements for a truck.

1. Next, go through the Inside a Food Truck PowerPoint slides, showing pictures of a inside of food trucks and floor plans.o With each slide, have a discussion about what type of appliances are inside the food truck.o Ask students what type of food/drink is being served inside.o After, ask the students how the service is being done. (They cook the food here, prep the

food here, and take order here...)





Inside a Food Truck Powerpoint (PPTX)




History Channel -Inside a Food TruckWhat's inside your food truck? Projects

Students will now start designing the inside of their food truck. Students need to use the menu they designed from lesson 2. If they didn't do lesson 2, as an alternative, students can think about what type of food they would serve.

*Attached is the Inside a Food Truck Project Directions handout for students to have the directions.

Directions:

Plan Your Food Truck Design

Plan how you will use the space with your plan of the food truck equipment inside your mobile kitchen. Ergonomics is the number one consideration in the design of kitchen space. Your kitchen should be designed for maximum labor efficiency, safety and functionality. Make sure that there is plenty of room to move about freely when carrying hot pots and bulky supplies. If employees do not have to waste time and extra movement completing a task, efficiency is increased and fatigue and workplace injuries are reduced.

You will determine the type of food truck you want, along with the equipment needed to serve the food. After all, if you decide you want to start a coffee truck you will have very different space and equipment requirements than a burger bus.

Get a piece of paper or open a Word document and begin to write down each piece of equipment you need to include on your future truck. This could include a refrigerator, deep fryer, freezer, heat lamp, and storage space to list a few of the basics. Remember to think where you will take the orders as well.

After you get the list of equipment created, the next part will be to determine how much space you need. Make sure to get the specifics of each piece of equipment you want to put into the truck and design a layout of where you want each piece of equipment to be placed. (Like the floor plans from the PowerPoint.)

Take your time when determining the layout of your truck. You want to develop a truck layout that allows you to conduct food prep in an efficient way.

An average food truck is around 16 feet long but could be up to 30 feet long. It all depends on what size truck.




Inside a Food Truck Project Directions

Plan Your Food Truck Design

Plan how you will use the space with your plan of the food truck equipment inside your mobile

kitchen. Ergonomics is the number one consideration in the design of kitchen space. Your kitchen

should be designed for maximum labor efficiency, safety and functionality. Make sure that there is

plenty of room to move about freely when carrying hot pots and bulky supplies. If employees do not

have to waste time and extra movement completing a task, efficiency is increased and fatigue and

workplace injuries are reduced.

You will determine the type of food truck you want, along with the equipment needed to serve the

food. After all, if you decide you want to start a coffee truck you will have very different space and

equipment requirements than a burger bus.

Get a piece of paper or open and Word document and begin to write down each piece of equipment

you need to include on your future truck. This could include a refrigerator, deep fryer, freezer, heat

lamp, and storage space to list a few of the basics. Remember to think where you will take the

orders as well.

After you get the list of equipment created the next part will be to determine how much space you

need. Make sure to get the specifics of each piece of equipment you want to put into the truck and

design a layout of where you want each piece of equipment to be placed. (Like the floor plans from

the PowerPoint.)

Take your time when determining the layout of your truck. You want to develop a truck layout that

allows you to conduct food prep in an efficient way.



Summative AssessmentAssessment Type(s): Rubrics

Attached the Inside a Food Truck Rubric for a final assessment


Inside a Food Truck Rubric4 3 2 1

List of ApplicancesAppliances match Food being ServedFood Truck is FunctionalServing Window is locatedStorage

Total:________/20



Designing and Creating a Food Truck Modelby Alyssa Agin

This is lesson 4 out of 4 for a Project designing a model food truck. In this lesson students will be looking at pictures of food trucks helping them create their own model food truck.

IntroductionStudents will observe a PowerPoint with pictures of the most unique and creative food trucks in the nations. Students will use ideas presented in PowerPoint and their own ideas to produce a model food truck from a template or their own creativity.

The goal of this lesson to have the students create a unique and one of a kind model food truck by taking what they have seen and researched.

Note:

The Designing of Food Truck lesson length can be at your discretion.

Lesson TimesHook/Lecture

45 MinutesDesigning of Food Truck

90 MinutesPresentation/Voting

45 Minutes


Standards



Students will be able to design and create a food truck model that adapts to their custumers




Hook Hooks / Set

Share the Movie and Television-Inspired Food Trucks PowerPoint to students.

The food trucks presented are all inspired by a movie or television show Have the students guess which show it came from! Also ask the students what they think each truck would be serving based on their

name.


Movie and Television-Inspired Food Trucks PowerPoint

Movie and Television-Inspired Food Trucks PowerPoint PDF

Movie and Television-Inspired Food Trucks PowerPoint PDF (Teacher Notes)

Creative and Unique Food Truck Powerpoint Demo / ModelingShare the Creative and Unique Food Trucks PowerPoint of some of the most creative and unique food trucks in the world.

Objective: Students need to see the variety of food trucks, see how their designs are used and what types of food they serve looking at their design.

There are several slides but before you start, you could ask the students to vote on their favorite food truck and why. (Maybe have a scratch paper out allowing them to keep track.)

Some discussion notes are located in the PowerPoint.





1. Have the students observe the outside of the trucks and design. Think about where the trucks are parked and how they took it to their advantage to sell their food.

2. Suggestion for discussion:

o Where was the show taken place?

o Discuss where each truck was parked, and how it helped or didn't help them.

o How were the menus displayed?

o Was there a truck you remember from the clip and why do you remember it? (Design of truck, menu items, the people working it?)

o Was there any advertisement?

3. GOAL of lecture: Students to understand what sells in their city. How the outside of your truck and menu display attracts customers.

4. Have the students brainstorm on how they would design their own food truck.



Food Network-The Great Food Truck Race

The Great Food Truck RaceSeason 3 Highlights

Designing Your Own Food Truck ProjectsThere are several options for this project. This can be a group project or individual project. Let the students be creative (instructions for students below). Also, use your own discretion on how many days you would like your students to have for this project.

Provide students with the Design Your Own Food Truck Instructions. Option 1: Students will design a Food Truck using the Food Truck Paper Template below. Option 2: Students will draw their own template of a Food Truck. Option 3: Students will have an opportunity to use any materials they would like to design their

unique food truck. (Example: cereal boxes, Styrofoam cups...)

Requirements: Be Creative & Unique Must place window/where the food will be served out of Display menu (be creative)

Other considerations: What city will they be located in? Why did you choose that city? What is their logo? What is their slogan? What is their hashtag?

Possible Extensions:1. Design how food will be carried out2. Create a t-shirt design3. Attached is an in-depth "Food Truck Wars" project. Example: The students are asked to

do research about the city their regulations and policy for food truck. Use the Food Truck Wars Instruction handout.

4. If you are teaching a culinary arts class, ask the students to make one of their menu items.




Suggestions for Materials:

Cereal boxes Shoe boxes Soda cans Styrofoam cups Construction paper


Food Truck Paper Template


Food Truck Wars Instruction

Food truck Wars



OverviewThe class will break up and each will design their own Food Truck company At the end, each group will present their food truck company to the class. (or each student will design their own Food Truck company)

There are 6 main components to this project:

Your basic concept and information Your Business Plan Your website and other social media outlets Your menu presentation The model of your truck on display

Please have fun and creativity is encouraged!

Part 1: Basics1. Food Truck Name

a. Find your niche!i. Healthy foods


ii. Unique cupcakesiii. Foreign dishesiv. Gastropub creationsv. Gelatovi. Organic

2. Logo/Designa. Do you have a specific theme?b. A color scheme that relates directly to your food?c. Logo/design can be:

i. Drawn/sketched on paperii. Created online and printed outiii. Physical/3D representation

3. Slogan/tag line for your companya. A catchy phrase for your customers to know you by

4. Menu (from lesson 2)a. 3-6 menu itemsb. Include pricesc. Create appealing, short descriptions of each dishd. Does your menu have a name?e. Pictures are optional (MUST have photos for final portfolio)

5. Demographicsa. What city and state will you be operating in?b. What are the popular food trucks that are already in your

location?c. Research your city:

i. Do they require a health department certificate?ii. Truck permits?iii. Parking restrictions?iv. Truck dimensionsv. Any required equipment in the truck?vi. Etc.

Part 2: Business Plan1. Introduction/Overview

a. Introduce your company and idea


b. Be brief, don’t give away your whole plan in the introductionc. What will you sell?d. Who will buy it?e. Location?

2. Company vision and mission statementa. State your mission and visionb. Explain how your company got startedc. List some short and long term goalsd. What is the main reason people will want to come to you? Best

wings? Freshest smoothies?e. Give a brief description of the food truck industry as it pertains

to your city3. Ka-ching!

a. What will you charge?b. How will you make money? Catering, events, etc.c. Describe your products and services

4. Hustlinga. How will customers learn about your food truck?b. How can you encourage referrals?c. Will you have any specials or coupons? (Groupon, LivingSocial,

etc.)d. Who are your major competitors?e. Any specific marketing strategy? Park by a college -> be open

for late night menusf. How will you be different from competitors?

5. Operationsa. Any legal or government issues in your state or city?b. Any specific policies for customers? ($5 minimum, etc.)c. Describe your location in detail and where you plan on parkingd. Where will you keep your truck at night?

6. Conclusiona. Describe why you think/know your food truck will be successfulb. List any strengths and weaknesses and how you can overcome

your weaknesses

Part 3: Design Food Truck

Designing Your Own Food Truck:


Option 1: Design a Food Truck using the Paper Template

Option 2 : Draw your own template of a Food Truck.

Option 3: Use any materials they would like to design your unique food truck.

(Example: cereal boxes, shoe boxes, soda bottles, Styrofoam cups)

Requirements:

1. Be Creative & Unique

2. Must place window/where there food will be served out of

3. Display menu (be creative)

4. Display name of food truck


Part 4: Presentations Viewers will be rating your Food Truck presentation. There will be a

prize for First Place in each class


https://www.google.com/imgres?imgurl=https://s-media-cache-ak0.pinimg.com/736x/21/9c/2b/219c2b3740d552f70e965f89855dfd31.jpg&imgrefurl=https://www.pinterest.com/pin/239605642645585038/&docid=rgiBmLtTzbdYdM&tbnid=8cfZOWNSg4XJKM:&vet=1&w=450&h=366&safe=strict&bih=686&biw=1261&q=paper%20food%20trucks&ved=0ahUKEwjD67Ow36vRAhUoxFQKHe7UBXwQMwg-KBwwHA&iact=mrc&uact=8

Summative AssessmentAssessment Type(s): Rubrics

Students will present their food truck model to the class. Per discretion of the teacher, determine what questions you would like answered by the student, which should depend on the length you went to in your instructions. (Food Truck Wars includes in-depth questions that can be answered during the presentation.)

Example:

What's the name of your food truck? How did you come up with this name? Explain the design of your food truck. What will your food truck serve? What city would your food truck be located in? What's your hashtag? What's your slogan?

Each student should be taking notes for each food truck and voting on their favorite at the end. (Voting Sheets attached)

Exploration Extensions: After presentation, students can display their Food Truck Model and have a blank piece of paper next to it, known as a "graffiti wall." Students can then be given time to walk around and write positive feed back of each students "graffiti wall."

Rubrics will be used for an assessment



Food Truck Project Group RubricThis rubric is for a group food truck project




Food Truck Rubric for Individual StudentsIndividual food truck project rubric

11 points 15 points 17 points 20 pointsPoor Fair Good Excellent

Truck Design

Food Truck name doesn't fit the theme of the truck. It is not displayed well on the truck visible by 1 angle. The truck design is not neat or vert attractive to the customer.

Food Truck name some what fits the theme of the truck. It is displayed well on the truck visible from 2 angles. The truck design is not neat or very attractive to the customer.

Food Truck name fits the theme of the truck. It is displayed in several locations to be visible from different angles of the truck. The truck design is in a way that is somewhat neat and attractive to the customer.

Food Truck name fits the theme of the truck. It is displayed in several locations to be visible from different angles of the truck. The truck design is displayed neatly in a way that is attractive to the customer. The name and truck shows creativity.

Logo/Slogan

Marketing material doesn't fit theme of the truck. The material design is not neat or very attractive to the customer.

Marketing material some what fits the theme of the truck. The material design is not neat of very attractive to the customer. Opening event does not reflect target market.

Marketing material fits the theme of the truck. The material design is in a way that is somewhat neat and attractive to the customer.

Clear evidence of effort put forth by the student. Menu and restaurant are organized, colorful and very creative.

1st place (3 points each)2nd place (2 points each)3rd place (1 points)Most unique (5 points)Most votes for most unique (10 Points)



Extra Credit (receiving voting from classmates:)


Food Truck Voting Sheet for StudentsNamePlease fill out each line for each classmate. You will be voting for several categories. You may not vote for yourself.

Name of the truck

Creative Design? (notes) Food? Hahstag Slogan

Choose a 1st, 2nd & 3rd in each categoryUltimate Winner (most creative):



Documents

Standards - images.pcmac.orgimages.pcmac.org/.../food_truck_assignment_{SISD1078… · Web viewFoods: Fourth Quarter- Design a Food Truck Project. ... word-of-mouth. ... 2nd & 3rd