29 – 30 June 2011 • Grand HallOlympia • London

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Understanding consumer behaviour

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The Insight Show brings the market research and insight community togetherto discover innovative and cutting edge solutions and technologies in order to better understand customer behaviour and improve business performance.

Connect with your customer through new routes to insight

Whether you manage full research strategies or one off bespoke projects a visit to the event will leave you inspired, motivated and ready to challengecurrent practices in order to truly understand your customer and improvecontribution to the bottom line.

Whether you take a couple of hours, or attend on bothdays, a little time away from the office will mean a hugedifference to how well you know your customer.

The benefits are endless!

� Find out what’s new – the latest methodologies that deliverreal time and reliable insight!

� Discover the latest quantitative and qualitative solutions,from traditional to the mind blowing!

� Network, share experiences and catch up with industry friends – join us atthe Research Club!

� Learn from pioneering global brand case studies at the Insight Show Conference

Return to the office inspired with practical achievable ideas to betterunderstand your customers.

Europe’s largest market research event

Unmissable and invaluable

What’s on

Register FREE www.insightshow.co.uk

Brand and Consumer Insight Lab The Lab features full service, boutique and specialist research agencies, showcasingthe latest methodologies including brand strategy, consumer insight, packaging

design, ethnography, sensory research, cultural analysis, NPD and co creation. This is a must for all client and brand visitors!

Insight Show Conference The Insight Show Conference offers you the opportunity to hear case studies, enhance your current knowledge and delve deeper into the latest trends and

methodologies in market research. Book your FREE place today!

Insight Presentation Arena Find out about the latest innovations and techniques within market research. Gain practical tips and knowledge that can be applied to your research project.

The MRS Training Academy Pick up invaluable hints and tips and have the opportunity to try before you buy; the Academy will cover topics such as winning new clients, online research, building

client relationships, social media and research, semiotics and respecting respondents’ rights.

Talk to experts at the AIMRI VillageThe members of The Alliance of International Market Research Institutes will impart invaluableadvice and specific solutions specific to international markets.

The French Pavilion Do you have specific research objectives to reach French consumers? Discuss your requirements with our experts.

Continue your networking at the Research ClubFrom 17.30 at the end of Day 1, catch up with peers and colleagues at theResearch Club over a glass of something chilled.

Take a well earned break at the Insight Café The perfect place to catch up with peers, network and share experiences in arelaxed environment.

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Book today www.insightshow.co.uk/conference

Insight Show Conference

10.00 - 10.45 "The unchanging man is the proper study ofthe communicator." Bill Bernbach. Or, put another way, itdoesn't matter how much you know about technologyunless you know about people. And that means how theyact not what they claim to thinkPresented by: Rory Sutherland, Vice-Chairman, Ogilvy Group UK

How understanding human behaviour will change the wayyou write objectives foreverPresented by: Suzannah Kinsella, Head of Public Engagement, COI

12.00 – 12.45 A whole new wwworld: a frank account of thechallenges of setting up and running a successful onlinecommunityPresented by: Phil Burgess, Head of Consumer Productsand Retail, FreshMinds Research

13.00 – 13.45 Quant Research + Semiotics: turning quantdata into cultural insightPresented by: Martyn U’ren, Business Intelligence Manager, News InternationalRob Thomas, Director, Practical Semiotics

14.00 – 14.45 Using trance to understand decision-making: a new role for an ancient methodologyPresented by: Lisa Morgan, Associate, Wardle McLeanJudith Wardle, Joint MD, Wardle McLean

Reserve your place online NOW!

15.00 – 15.45 Turning insights about everyday life andsocial relationships into business opportunitiesPresented by: Oskar Korkman, Director, Insights Creation, Nokia

16.00 – 16.45 The use of emotional face-tracking to spiceup pack designPresented by: James Rutter, Head of Communications, CookRichard Brown, Associate Director, Relish Research

Breaking the boundariesThere is always a lot of interest in newapproaches to understanding people,for example, neuroscience and behavioural economics.

Are they just hot talking topics or can they make a realdifference in the world of client side insight?

10.00 – 10.45 How insights from brand communities fitinto the broader picturePresented by: Andrew Reid, Verve and John Roberts,Australian National University

11.00 – 11.45 Behavioural economics: making a differencein the real world Presented by: Wendy Gordon, Acacia Avenue

12.00 – 12.45 Neuroscience and its impact on the world of researchPresented by: Gemma Calvert, Neurosense and RobinWight, Engine

Day 1. Wednesday 29 June Room 1

Day 1. Wednesday 29 June Room 2

SPONSORED BY

� Actiplay� Acumen Fieldwork� Advaith Info Serv� ASKi International� Askia UK � at random international� Aurora Market Research� BuzzBack Market Research� C & C Market Research� Callson

� CamNtech Ltd� Cibles et Strategies� Cint Panel eXchange� Communispace Corporation� CONFIRMIT� CRG Global � Creative Semiotics� Cross Tab � Cyble Marketing� Data Liberation

� Dipsticks Research/Panelbase� Dubit� D'Well Informatics� eDigital Research� Efficience 3� EFG Worldwide� EQUAL� Fast Insight � Freshminds� G3Translate

� GMI UK Ltd� ICM Research� ICGroup� IO Consultants� InSites Consultants Ltd� Intervjubolaget AB� Interactive MR� jra research� Kinesis Survey Technologies� Kudos Research� Language Connect� Lawes Gadsby Semiotics � LB Qualitative Research

Exhibitors so far, some you know, some you should know...

10.00 - 10.45 Context is everythingPresented by: Andy Dexter, Head of Truth, TruthTom Crawford, Director, Consumer Analytics & Insights, NOKIA

11.00 - 11.45 Emotional profiling in practice: defining thefuture sound of electric vehiclesPresented by: Kay Robinson, Marketing Specialist,HARMAN International Automotive DivisionJerome Linder, Director, Brandphonics at MMR Research Worldwide Ltd

12.00 - 12.45 Fragrance Category Management: an in-depth exploration of the luxury fragrance categoryPresented by: Liberty Teissedre, UK Account Manager, SorgemEvelyne Redier, International Market Research Director, LVMH Fragrances and Cosmetics

13.00 – 13.45 Bringing your customers into the businessvia online panels and communitiesPresented by: Derek Eccleston, Research Director, eDigital Research

14.00 – 14.45 Getting together: how Orange's bettertogether community has helped Orange to get closer to itscustomersPresented by: Anna Tozer, Senior Insights Manager -Segmentation, Consumer Trends and Planning, OrangePaul Lawson, Client Services Director, VERVE

15.00 – 15.45 Panel session: Are new research techniquesreally more effective than traditional qualitative researchand insight generation?Chaired by: Catriona Ferris, Customer Insight Manager, UnileverPanel includes: Amanda Wigginton, Director of Insight, IPC Media, Helen Bennie, Shopper Planning Manager, Britvic Soft DrinksAudrey Anand, Senior Strategy and Creative Director, Firefly Millward Brown

SEE MOREEXHIBITORS ONLINERegister FREE www.insightshow.co.uk

10.00 – 10.45 Insight at innocent: putting customers at theheart of everything we doPresented by: Iain Leopold, Insight Manager, innocent

11.00 – 11.45 Transformed by customers: how smartbrands are utilizing their most important customers togenerate growth, spur innovation and ultimately inspirePresented by: Bill Alberti, VP Business Strategy, Communispace

12.00 – 12.45 The worm test has turned: combiningcommunication research techniques to give greater insight for clientsPresented by: Stuart Peters, Marketing Research Manager, Customer Insight and Strategy, AvivaSteve Ogborn, Director, ICM Research

13.00 – 13.45 The Currency of 'Cool': Keeping up to datewith teens by better understanding what's hotPresented by: Martin Oxley, Managing Director, Buzzback Market Research Europe

14.00 – 14.45 Semiotics and The Charity Sector: battling the cliches Presented by: Michael Flexer, Head of Research, Practical SemioticsSusan Rogers, Insights and Awareness Advisor, World Vision UK

15.00 – 15.45 Joining up online and offline: understandingthe multichannel customer journey to get a truer picture of how your customers are really engaging with your brand, content and servicesPresented by: Anita Hague, Global Research Director, Financial Times

Day 2. Thursday 30 June Room 1 Day 2. Thursday 30 June Room 2

� = NEW EXHIBITOR

� Lightspeed Research� London Translations � Love Brands� MARSC� MarketSight� Maximiles � Merlinco Ltd� MI Pro � Millward Brown� MMR Research Worldwide Ltd� MSM� Netquest Iberia S.L.U.� Neuro - Insight (UK) Ltd

� NIPO Software� OHAL Limited� One Point Surveys� OnePoll� Opinion Panel Research� Opinionology � Optimisa Research � Perspective Research Services� Phoenix Market Research � Practical Semiotics Ltd� Prime Insight� Proximity Panels � Purple Market Research

� QED Studios� QRi Consulting � Quick Test / Heakin Research� RDSi� Relish Research � Research Now� RNB International PVT. Ltd.� SIS International Research � SPA Future Thinking� Sorgem UK� Survey Sampling UK Ltd� Synovate� The Language Factory

� The Thinking Shed� Toluna� Truth Marketing Strategies� Ubifrance� Ugam Research Solutions� Unlock Market Research � uSamp� Verve Partners Limited� Vision Recruitment� Visions Live� Vox Pops International� Voxco� Wardle McLean

Village...for2011

Total MotivationMotivational marketing is a hot topic. Meet companies and brands demonstratinghow motivation and incentive marketing can improve your campaign.

The Inspiration Wall What inspires you? Show us, and we’ll build the biggest inspirational wall by marketers yet!

Join in at: www.flickr.com/groups/inspirationwall

Experience Experiential!Use emotion and experience to connect withyour customers, find out how and see somegreat examples!

presents:winners of the Annual andinspirational logo design.

presents:categories from the Blades Awards,view the shortlisted entries and vote!

Pop intothe Idea Shop! The very nice people at Ogilvy are hosting theirIdea Shop at the Show. They will be giving freeideas to small and medium businesses andindividual visitors! Meet some of the best creativeminds and get a free idea! Find out more at:www.ideashop.ogilvy.co.uk

New!

Customer LoyaltyOnce you have them how do you keep them? Meet customer loyalty experts who will advise youon how to develop loyalty and incentive schemesto ensure your customers stick with you!

Drop in to the PR Advice Centre! The CIPR will be running the PR Advice Centre atMarketing Week Live – experts will be on hand tooffer advice and answer your specific PR questions.

presents:The story of the 2011 Engage Awards…!

Improve campaign performanceBe inspired, challenge current thinking and refresh your integrated marketing strategies! Find out all that Marketing Week Live has to offer you and your team at www.marketingweeklive.co.uk

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bringing together market research, data driven marketing, online marketing and retail marketing.

your time, changing job role, budget and pressure to stay up to date to deliver campaigns thatcontribute to the bottom line.

investing a small amount of time at Marketing Week Live, you’ll be able to step away from the dayto day, immerse yourself in what’s new and discover nuggets of insight and inspiration to take backto the office, and improve your campaign performance.

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Centre StageWhere influential brands take to the stage. An amazing opportunity to hear from leading global brands:interact, debate, question andnetwork with truly inspiringmarketing minds.

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Each brings their unique expertise and knowledge to the event. Meet the teams at the Show.

The conference programme is subject to change

The Insight Show takes place on 29 – 30 June 2011 at Olympia in London.

The Insight Show is brought to you by:

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The Insight Showis a CPD accredited event:

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