-
7/31/2019 SRISRI MBA Event Management
1/24
-
7/31/2019 SRISRI MBA Event Management
2/24
What are Events and what do you knowabout it ?
History of Event management
What are the different types of Events?
-
7/31/2019 SRISRI MBA Event Management
3/24
Event Management is the act of managingsomething that happens at
a given placeand time
Event management is the application ofthe management practice of
projectmanagement to the creation anddevelopment of festivals and
events.
-
7/31/2019 SRISRI MBA Event Management
4/24
Event Management involves studying theintricacies of the brand,
identifying thetarget audience, devising the eventconcept, planning
the logistics andcoordinating the technical aspects beforeactually
executing the modalities of theproposed event.
-
7/31/2019 SRISRI MBA Event Management
5/24
Event management is considered one ofthe strategic marketing and
communicationtools by companies of all sizes
-
7/31/2019 SRISRI MBA Event Management
6/24
Event management seen turning eventful
The organized live entertainment industrycomprises about 10-15
major players holding30% of the turnover."Earnings in the upper
categories reported a
growth rate of over 30% since 1994," - Goldblatt
-
7/31/2019 SRISRI MBA Event Management
7/24
What do you think is the future scope ofEvent Management and why
?
-
7/31/2019 SRISRI MBA Event Management
8/24
350
580700
1443
0
200
400
600
800
1000
1200
1400
1600
2000 2002 2004 2006 2008 2010
I n d
u s
t r y
T u r n o v e r
i n C r o r e s
Year
-
7/31/2019 SRISRI MBA Event Management
9/24
5%20%
20%5%15%
35%
SportsArtsFelicitationsFestivalsPersonalCorporates
-
7/31/2019 SRISRI MBA Event Management
10/24
The industry is likely to grow on a conservativebasis by at
least 15% in the next one year and atleast 18% over the next three
years
Size of the live entertainment industry isexpected to touch Rs
1,600 cr by 2009
Moreover, with television channels expected toboost their
viewership further through contentand events.
-
7/31/2019 SRISRI MBA Event Management
11/24
The most popular events produced byprofessional event managers
include (inorder): corporate human resource events,association
conventions and social eventssuch as weddings, birthday parties
andother private events
-
7/31/2019 SRISRI MBA Event Management
12/24
ClutterFragmentation of viewershipMedia cost inflationTo many
channels
-
7/31/2019 SRISRI MBA Event Management
13/24
-
7/31/2019 SRISRI MBA Event Management
14/24
Target audienceFocused communicationWord of mouth Higher brand
recallInvolvement of all senses hence thrillingInstant
feedbackEasily customisableBarter or in kind benefitGood events to
TV contentOnly method for legally constrained
-
7/31/2019 SRISRI MBA Event Management
15/24
Brand Building1. Creating awareness to launch new
products/brands2. To highlight the added features of
product/service3. Rejuvenating brands4. Image building
-
7/31/2019 SRISRI MBA Event Management
16/24
Focusing the target market1. Help avoid clutter2. Enable
interactive mode of
communication
-
7/31/2019 SRISRI MBA Event Management
17/24
-
7/31/2019 SRISRI MBA Event Management
18/24
Venue
Media
Organiser
Clients
EventInfrastructure
TargetAudienceEVENT
KEY ELEMENTS OF EVENT
EVENT
-
7/31/2019 SRISRI MBA Event Management
19/24
o Competitive eventso Artistic expressiono Cultural
celebrationso Exhibition eventso Charitable eventso Special
business events
-
7/31/2019 SRISRI MBA Event Management
20/24
Who, where, what, when, and how?
Identifying Event Goals and Listing objectives
Conducting a Competitive AnalysisCreate an appropriate Vision
and Mission for an Event,Managing Event PlanningSchedules
-
7/31/2019 SRISRI MBA Event Management
21/24
Earlier big city now all small townsFastest growing industryMany
professional training coursesCorporatization
-
7/31/2019 SRISRI MBA Event Management
22/24
GovernmentNGOs PrivateCorporateClubs, pubs,
discothequesIndividuals
Countries, states, region etc
-
7/31/2019 SRISRI MBA Event Management
23/24
ExposureContactsNetworking
A creative highGood remunerationMulti field
experienceEnhancement of other skillsA medium to be independent
-
7/31/2019 SRISRI MBA Event Management
24/24
Self employedJoin a existing firm, corporate etcPart timePart of
marketing team, PR etc
