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SRI KALISWARI COLLEGE, SIVAKASI
(An Autonomous Institution, Affliated to Madurai Kamaraj University,
Reaccredited with „A‟ Grade by NAAC with CGPA 3.30)
DEPARTMENT OF BUSINESS ADMINISTRATION
Programme Scheme of Examinations and Syllabi
(with effect from June, 2015)
UG Programme – B.B.A.
Programme Outcome
Knowledge
PO 1: Well grounded knowledge in chosen subjects.
PO 2: Updated knowledge related to the subjects.
Skills
PO 1: Acquisition of cognitive skills
PO 2: Acquisition of Life Skills for Employment.
Attitude
PO 1: Holistic Personality Development through Self-directed and lifelong learning.
PO 2: Eco Sensitivity, inclusive culture, moral uprightless and social commitment.
Programme Specific Outcome
Enrich the students to gain conceptual knowledge in the functional areas of
management viz., Production, Marketing, Finance and Human Resources
Help the students to develop decision making skills, communicative skills and
organizational skills
Educate students to solve the Business related issues by applying conceptual
knowledge
Provide the opportunities to upgrade the students to be eligible to pursue higher
studies
Make the students develop entrepreneurial skills and employable competencies.
Sri Kaliswari College (Autonomous)-Sivakasi
Department of Business Administration
Choice Base Credit System- Curriculum Pattern
UG Programme – B-B-A
2015-2018
Part Course Code Course Name Hours Credits
Semester I
I 15UVKL11 tzpf fbjq;fs; 6 3
II 15UENL11 English – I 6 3
III
15UBAC11 Core – I: Principles of Management 5 5
15UBAC12 Core – II: Fundamentals of Accounting 5 5
15UBAA11 Allied Course – I: Managerial Economics 4 3
IV
15UBAN11 Non Major Elective Course – I:
Fundamentals of Management 2 1
15UBAE11 Enrichment Course – I:
Introduction to Business Organisation 2 1
TOTAL 30 21
Semester II
I 15UAML21 mYtyf Nkyhz;ik 6 3
II 15UENL21 English – II 6 3
III
15UBAC21 Core – III: Business Environment 5 5
15UBAC22 Core – IV: Cost Accounting 5 5
15UBAA21 Allied Course – II: Monetary Economics 4 3
IV
15UBAN21 Non Major Elective Course – II:
Entrepreneurial Development 2 1
15UBAE2P Enrichment Course – II:
Business Practicals in Documentation 2 1
TOTAL 30 21
Semester III
III
15UBAC31 Core – V: Business Law 5 4
15UBAC32 Core – VI: Banking Practices 5 4
15UBAC33 Core – VII: Management Information System 6 4
15UBAC34 Core – VIII: Organizational Behavior 6 4
15UBAA31 Allied Course – III: Business Statistics 4 3
IV 15UBAS31 Skill Based Course – I: Understanding Body Language 2 2
15UBAV31 Value Based Course – I: Introduction to Financial Market 2 1
TOTAL 30 22
Semester IV
III
15UBAC41 Core – IX: Industrial Law 5 4
15UBAC42 Core – X: Entrepreneurial Development 5 4
15UBAC43 Core – XI: Computer Application for Manager – Theory 6 4
III
15UBAC4P Core – XII: Computer Application for Manager – Practical 6 4
15UBAA41 Allied Course – IV: Business Mathematics 4 3
Optional / Elective Course – I 4 3
15UBAO41 1. Research Methodology
15UBAO42 2. International Finance
15UBAO43 3. Organizational Development
V Extension Activities - 1
TOTAL 30 23
Semester V
III
15UBAC51 Core – XIII: Production & Operations Management 5 5
15UBAC52 Core – XIV: Marketing Management 5 5
15UBAC53 Core – XV: Human Resource Management 5 5
15UBAC54 Core – XVI: Financial Management 6 5
Optional / Elective Course – II 4 3
15UBAO51 1. Financial Services
15UBAO52 2. Consumer Behaviour
15UBAO53 3. Labour Welfare
IV
15UBAS51 Skill Based Course – II: In-Plant Training 2 2
15UBAS52 Skill Based Course – III: Case Analysis 2 1
17UVED51 Value Education 1 1
TOTAL 30 27
Semester VI
III
15UBAC61 Core – XVII: Strategic Management 5 5
15UBAC62 Core – XVIII: Sales and Distribution Management 5 5
15UBAC63 Core – XIX: Management Accounting 5 5
15UBAC64 Core – XX: Secretarial Practices 5 5
Optional / Elective Course – III 4 3
15UBAO61 1. Advertising and Sales Promotion
15UBAO62 2. Security Analysis and Portfolio Management
15UBAO63 3. Training and Development
IV
15UBAS61 Skill Based Course – IV: Project Report 2 1
15UBAV61 Value Based Course – II: Retail Management 2 1
15UESR61 Environmental Studies 2 1
TOTAL 30 26
Semester I II III IV V VI Total
Credits 21 21 22 23 27 26 140
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – I Part-I: tzpf fbjq;fs; - 15UVKL11 Duration: 90 Hrs
Credits : 3
Nehf;fq;fs;:
khzth;fsplk; tzpff; fbjk; vOJk; Kiwfis vLj;Jiuj;jy;
tzpfh;fSf;Fk; tq;fpfSf;Fk; ,ilNa njhlh;gpid Nkk;gLj;Jjy;
fw;wypd; tpisTfs;:
gy;NtW epWtdq;fs; gw;wpAk;> mtw;wpd; fbj mikg;GfisAk; gw;wpa njspe;j Ghpjy;
epWtdj;jpd; jfty; ghpkhw;w epiyfisAk;> mtw;wpd; fbj Nehf;fj;ijg; gw;wpa tpsf;fk;.
tzpf eltbf;iffis fbj Nghf;Ftuj;jpd; thapyhf njhptpf;Fk; epiyfs;. fbjj;jpd; Jiz nfhz;L epWtdj;jpd; ew;ngaiu Nkk;gLj;Jk; Kiwfs;. epWtdj;jpd; khWjy;fis fbjj;jpd; thapyhf thbf;ifahsUf;F njhptpj;jy;. muRj;Jiw epWtdq;fSf;F tq;fpfSf;F> %yf;$Wfs; toq;Fk; gpw
epWtdq;fSf;F fbjk; vOJk; Kiwfis tpthpj;jy;. mwpf;if jahhpj;jy; kw;Wk; gj;jphpf;if MrphpaUf;F vOJk; fbj
tiffSf;fhd tpsf;fk;. tzpf eltbf;iffs; midj;jpw;Fkhd Mjhuq;fis ghJfhj;jy; Kiw.
_____________________________________ gphpT I (18 Hrs) tzpff;fbjq;fs; - Njit kw;Wk; Kf;fpaj;Jtk; - Nehf;fq;fs; - tzpff; fbjq;fspd; mbg;gilf; $Wfs; - tzpff; fbjq;fs; nghJ mikg;G kw;Wk; tbtq;fs; - rpwg;Gf; $Wfs; - fbj tiffs;. gphpT II (18 Hrs) tpahghuf; fbjq;fs; - KidT fbjq;fs; kw;Wk; tprhuizfs; tpiyg;Gs;spfs; - MizAWf;fs;> “MizAW epiwNtw;Wjy;> ruf;F ngw;Wf;nfhz;lij cWjp nra;jy;. gphpT III (18 Hrs) tzpfh; tprhuiz fbjq;fs; - tpahghu tprhuiz kw;Wk; tq;fp tprhuid – Gfhh;fSk; rhpf;fl;lYk; - epYitj; njhif epidTWj;jy; - t#y; nra;jy; - fzf;if Neh; nra;jy;. gphpT IV (18 Hrs) Rw;Wf; fbjq;fs; - tpw;gidf; fbjq;fs; - muRj;Jiw kw;Wk; nghJNrit mikg;G rhh;e;j fbjq;fs;. gphpT V (18 Hrs) tq;fpf; fbjq;fs; - fhg;gPl;Lf; fbjq;fs; - Ntiy Ntz;b tpz;zg;gf; fbjk; - gj;jphpf;if MrphpaUf;F fbjq;fs;.
Text book:
tzpff; fbjq;fs; - Kidth;. F. md;gofd; & ,uhkh;, nkhpl; ,e;jpah gg;spf;Nfrd; - kJiu.
Reference Books:
tzpff; fbjq;fs; - Kidth;. ,uhN[e;jpud; - ghit gg;spf;Nfrd;> 142 [hd;fd; rhiy - ,uhag;Ngl;il> nrd;id
tzpff; fbjq;fs; kw;Wk; mYtyf Nkyhz;ik - R. S. N. gps;is & gftjp - v]; nrd;l; & fk;ngdp ypkpnll;,,uhk; efh;> GJnly;yp.
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – I
Core I: Principles of Management – 15UBAC11 Duration: 75 Hrs
Credits : 5
Objectives:
To familiarize the learners to learn the basic principles of management.
To learn the scientific decision making process and problem solving techniques.
Course Outcome:
Builds a base for learning management knowledge and acquiring prerequisite skills.
Introduces the basics of management knowledge
Enable the students to correlate the basics of management knowledge with the
practical aspects of its application
Helps the students understand the various functions of management like planning,
organising, staffing, directing and controlling.
Encourages the students get involved in Event Management activities
Enrich the students‟ managing competency, decision making skills and leadership
skills
Facilitates the students to realize the importance of communication in an organization
for smooth flow of operations.
Helps the students understand the evolution of scientific management concepts and its
application in increasing productivity and solve real life problems
_____________________________________
Unit I (15 Hrs) Management – Definition – Nature – Importance – Scope – Levels of Management –
Management Process – Role and Function of a Manager – Management Art or Science –
Management as Profession – Administration Vs Management. Evolution of management
thought – F.W.Taylor, Henry Fayol and their contributions.
Unit II (15 Hrs) Planning – Definition –Features – Importance – Planning Process – Types of Plans – Need
for Planning – Limitations of Planning – Factors to be considered in planning. Decision
Making – Types of decision – Decision making process.
Unit III (15 Hrs) Organizing – Definition – Process – Principles of Organization – Forms of organisational
Structure – Effective organizing – Formal and Informal Organizations.
Unit IV (15 Hrs) Staffing – Definition – Nature – Need – Process. Directing – Definition – Nature –
Importance – Principles – Techniques (Order, Communication, Supervision).
Unit V (15 Hrs) Controlling – Concept – Features of controlling – Principles of controlling – Importance of
Controlling – Limitations of Controlling – Features of good control.
Textbook:
Essentials of Management – Harold, Koontz, Heinz, Weihrich, Tata McGraw- Hill
Publishing House, New Delhi, Fifth edition.
Principles of Management – Ramasamy.T, Himalaya Publishing House, Mumbai,
Third revised edition.
Reference Books:
Principles_of_Management – P.C.Tripathi, P.N.Reddy, Tata_McGraw- Hill
Publishing House, New Delhi, Second edition
Management – James A.F.Stoner, R.Edwar Freeman, Danid R.Gilberret, Prentice
Hall of India Private Limited New, Delhi, Sixth edition
Management Principles and Functions – John M.Ivancevich, James Donnelly,
James L.Gibson, All India traveler book sellers, Delhi, Fourth edition.
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – I
Core II: Fundamentals of Accounting – 15UBAC12 Duration: 75 Hrs
Credits : 5
Objectives:
To impart the fundamental knowledge of accounting to the learners.
To familiarize the learner to prepare the financial statement
Course Outcome:
Enables to develop the skills in concepts and conventions of accounting and the
maintenance of accounts
Train the students in the preparation of the accounts of trading and non- trading
concerns
Develops the students‟ ability to use accounting information to solve a variety of
business problems
Helps the learners acquire the skills in preparing the method of depreciation
Makes the students know the way of preparing income and expenditure account.
Helps the students to update their knowledge in cash and bank transactions
Unit I (15 Hrs)
Accounting - Meaning and Definition – Book Keeping – Accounting Concepts and
Conventions – Double entry system – Journal, Ledger, Trial Balance.
Unit II (15 Hrs)
Subsidiary Book – Types – Advantages – Cash book – Types – Single, Double and Triple
Column Cash book – Petty Cash book
Unit III (15 Hrs)
Final Accounts – Revenue and Capital Expenditure – Trading Account – Profit and Loss
Account – Balance Sheet – Simple Adjustment entries (Simple Problem only)
Unit IV (15 Hrs)
Depreciation – Meaning and Definition – Causes – Need – Methods – Straight Line and
Written Down Value method only (Simple Problem only).
Unit V (15 Hrs)
Non Trading Organisation – Meaning - Features – Receipt and Payment account – Income
and Expenditure account – Balance Sheet.
Note: The questions should be asked in the ratio of 60% for Problems and 40% for Theory.
Textbook:
Advanced Accounts – Shukla M.C; Grewal T.S., S.Chand & Company Ltd, New
Delhi.
Reference Books:
Introduction to Accountancy – Grewal T.S. S.Chand & Company Ltd, NewDelhi.
Advanced Accounts – Arulanandam M.D, Raman K.S, Himalaya Publishing House,
Mumbai.
Advanced Accounts – Gupta R.L, Radhaswami A.A, S.Chand & Company Ltd, New
Delhi.
Advanced Accounts – Jain S.P., Narang K.L, Volume 1, Kalyani Publishers,
Ludhiana.
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – I
Allied Course I: Managerial Economics – 15UBAA11 Duration: 60 Hrs
Credits : 3
Objectives
To familiarize the learners to learn basic micro and macroeconomic concepts.
To apply Economic analysis in the formulation of business policies.
Course Outcome:
Introduces the learners to basic micro and macroeconomic concepts
Understand the internal and external decisions to be made by managers
Identify the economic analysis in the formulation of business policies
Analyze the demand and supply conditions and assess the position of a company
Imparts knowledge of price concepts
Analyze real –world business problems with a systematic theoretical framework by
identifying the cost function
Unit I (12 Hrs)
Managerial Economics – Definition – Characteristics – Scope – Goals – Functions of
Managerial economist – Difference between Economics and Managerial Economics –
Managerial Economics with other disciplines.
Unit II (12 Hrs)
Demand – Meaning – Determinants and Distinctions of Demand – Law of Demand –
Elasticity of Demand – Demand Forecasting – Law of Diminishing Marginal utility.
Unit III (12 Hrs)
Cost concepts – Cost output relationship – Short run – Long run – Long run Average Cost
(LAC) – Break even Analysis.
Unit IV (12 Hrs)
Pricing Methods – Perfect competition – Characteristics – Monopoly – Kinds – Forms – Price
Determination under monopolistic competition – Oligopoly – Features.
Unit V (12 Hrs)
National Income – Meaning – Definition – Concepts – Measurement of National Income –
Importance – Difficulties – Uses – Business cycle – Phases.
Textbook:
Principles of Economics – D.M. Mithani, Himalaya Publishing House,Mumbai
Reference books:
Managerial Economics – M.L. Jhingan,J.K.stephen, Vrinda publications Pvt.
Limited, New Delhi.
Managerial Economics – S.Sankaran, Margham Puplication ,Chennai, Fifth edition.
Managerial Economics – R. Saravanan, R. Karupasamy, Scitech Publications (India)
Pvt. Limited, Chennai.
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – I
Enrichment Course I: Introduction to Business Organisation – 15UBAE11 Duration: 30 Hrs
Credits : 1
Objectives
To get exposure about the various forms of organization
To know about the procedure for starting an organization
Course Outcome
Equips the students with the knowledge of the different forms of organization.
Helps the students take independent decision by means of starting sole proprietorship
concern.
Make the students to understand even minors are also eligible to become partners
option will be given by Hindu undivided family.
Make the students realize co-operative enterprise eliminates middlemen and
capitalism.
Unit I (6 Hrs)
Business - Meaning – Characteristics – Objectives; Business organization – Meaning – Forms
of organization – Sole proprietorship – Features – Merits and Demerits – Hindu Undivided
Family (HUF) – Features – Merits and Demerits.
Unit II (6 Hrs)
Partnership Firm - Meaning – Characteristics – Kinds of partner – Kinds of partnership firm –
Merits and Demerits – Partnership Deed
Unit III (6 Hrs)
Company – Meaning – Characteristics – Kinds of companies – Distinction between
partnership and company – Merits and Demerits of company form of organization
Unit IV (6 Hrs)
Public Enterprises – Meaning – Need – Features – Objectives – Problems of public sector
undertakings – Forms of undertakings – Articles of association - contents
Unit V (6 Hrs)
Co-operative Society – Meaning – Special Features – Types of Co-operative society – Merits
and Demerits – Memorandum of Association.
Textbook
Business Organisation – Dr. K. Anbalagan, Merit India Publications, Madurai.
Reference Book
Fundamentals of Business Organisation & Management – Bhushan. Y. K., Sultan
Chand & Sons publishers, New Delhi
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – I
Non Major Elective – I: Fundamentals of Management – 15UBAN11 Duration: 30 Hrs
Credits : 1
Objectives
To impart the basic ideas of management to the learners.
To develop the decision making thinking among the learners.
Course Outcome:
Familiarizes the learners with the basic principles of Management
Makes the students learn the scientific decision making skills and problem solving
techniques
Educates the students about the forms of organisation and organizational structure
Provides the students an exposure and understanding of the concepts, theories and
practices of management
Unit I (6 Hrs)
Management – Meaning- Definition- Functions- Importance- Management as an Art or
Science – Management as Profession – Levels of Management- Administration vs.
Management.
Unit II (6 Hrs)
Planning - Definition- Characteristics- Importance- Steps in Planning.
Unit III (6 Hrs)
Organizing - Definition- Functions- Principles - Types- Formal and Informal organization
Unit IV (6 Hrs)
Directing - Definition- Importance - Principles of Directing- Techniques
Unit V (6 Hrs)
Controlling - Definition- Scope- Steps in controlling process – Advantages- Limitations
Textbook:
Principles of Management – Ramasamy.T, Himalaya Publishing House, Mumbai,
Third revised edition.
Reference books:
Essentials of Management – Harold, Koontz, Heinz, Weihrich, Tata McGraw- Hill
Publishing House, New Delhi, Fifth edition
Principles_of_Management – PC.Tripathi,PN.Reddy, Tata_McGraw- Hill Publishing
House, New Delhi, Second edition
Management – James AF.Stoner,R.Edwar_Freeman,Danid R.Gilberret, Prentice Hall
of India Private Limited New, Delhi ,Sixth edition
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – II
Part-I: mYtyf Nkyhz;ik – 15UAML21 Duration: 90 Hrs
Credits : 3 Nehf;fq;fs;:
mYtyf mikg;G Kiw kw;Wk; nray; Kiwfs; gw;wp vLj;Jiuj;jy; Nfhg;gpLjy; Kiwfisg; gw;wp mwpar; nra;jy;
fw;wypd; tpisTfs;:
mYtyfk; vd;gjd; jiyaha flikia czHj;Jjy;. mYtyfj;jpd; mbg;gilahd mtrpaq;fisAk;> Nehf;fq;fisAk; GhpJiuj;jy;. Nfhg;gPl;bd; gad;ghLfisAk; kw;Wk; gad;gLtjd; Nehf;fq;fisAk;
fw;WzHj;jy;. Nfhg;gPl;bd; ghJfhg;G mk;rq;fis Muha;jy;. nra;jpfis ghpkhw;Wk; tpjk; kw;Wk; tiffs; gw;wpa Kf;fpaj;Jtj;ij
tpsf;Fjy;. rkpQ;iQ Mw;Wk; msg;nghpa fhhpaq;fis vLj;Jf;fhl;Lld; nraw;
tpsf;fkspj;jy;. jdpg;gl;l kw;Wk; gutyhf;fg;gl;l (ikag;gLj;jg;gl;l) mYtyf Kiwfis
gFj;JzHj;jy; kw;Wk; mjpypUe;J Vw;gLk; rpf;fy;fis fisj;jy;. mYtyf mikg;G Kiwfspdhy; Vw;gLk; ed;ikfis vl;Lk; tpjj;ij
tpijj;jy;. njhiynjhlHG rhjdq;fshy; Vw;gLk; rpf;fy;fs; kw;Wk; tpLngWjy;fis
czHj;Jjy;. mjpfhu – gfpHT kw;Wk; mjpfhu – cr;r tuk;G Kiwfis tpsf;fpr;
nrhy;Yjy;.
gphpT I (18 Hrs) mYtyf Nkyhz;ik – ,yf;fzk; – etPd mYtyfj;jpd; mikg;G Kiwfs; - etPd mYtyfj;jpd; nray;ghLfs; kw;Wk; Kf;fpaj;Jtk; Nkyhz;ik kw;Wk; mikg;G – mYtyf ,ltrjp – mYtyf kidj;Jidg; nghUlfs; kw;Wk; mikg;Gj; jpl;lk; – gzpf;Nfw;w #o;epiy gzpia vspjhf;Fjy;. gphpT II (18 Hrs) mQ;ryf Kiw fbjg;Nghf;Ftuj;J kw;Wk; gjpNtLfis guhkhpj;jy; - jghy;fis ifahSjy; – mQ;ry; Jiwia mikj;jy; – ikag;gLj;jg;gl;l mQ;ry; gzp cs;tUk; kw;Wk; ntspj; njhlh;G – tha; nkhop jfty; njhlh;G kw;Wk; vOj;J %yk; jfty; njhlh;G. gphpT III (18 Hrs) Nfhg;gpLjy; - ey;y Nfhg;gPL Kiwapd; Kf;fpa mk;rq;fs; – tifg;gLj;Jjy; kw;Wk; thpirg;gLj;Jjy; – Nfhg;gPl;L Kiwfs; - ikaf; Nfhg;gPl;L Kiw kw;Wk; gutyhf;fg;gl;l Nfhg;gPl;L Kiw – Rl;lfuhjpapd; gy;NtW tiffs;. gphpT IV (18 Hrs) mYtyf ,ae;jpuq;fSk; rhjdq;fSk; - y;NtW rhjdq;fspd; Njitfs; – mYtyf ,ae;jpuq;fisj; Njh;e;njLg;gjw;fhd mbg;gilf;Nfhl;ghLfs; – fzpg;nghwp kw;Wk; Gs;sptptuq;fisj; njhFj;jspf;Fk; ,ae;jpuk;.
gphpT V (18 Hrs) mYtyf mwpf;iffs; - mwpf;iffspd; tiffs; – mikg;G kw;Wk; mwpf;iffspd; nrayhf;fk; – nghJ tzpfr; nrhw;fs;. ghlg;Gj;jfk;:
mYtyf Nkyhz;ik – Kidth;. F. md;gofd; & ,uhkh; – nkhpl; ,e;jpah gg;spf;Nfrd;, kJiu.
mYtyf Nkyhz;ik – Kidth;. N. KUNfrd; & V. kNdhfh; – M. M. gg;spf;Nfrd;, tpUJefh;.
Fwpg;G Ehy;:
tzpff; fbjq;fs; kw;Wk; mYtyf Nkyhz;ik – R. S. N. gps;is & gftjp –v]; nrd;l; & fk;ngdp ypkpnll;;> GJnly;yp.
nrayhz;ik gzpfs; kw;Wk; mYtyf Nkyhz;ik – gpurhe;j Nfh];– Ry;jhd; & rd;];, GJnly;yp.
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – II
Core III: Business Environment – 15UBAC21 Duration: 75 Hrs
Credits : 5
Objectives
To provide the learners with effective knowledge on various Internal and External
environments of business which have a considerable influence on the course of business
Course Outcome:
Enables the students understand the different dimensions of environment and its impact on
business
Helps the students know the legal framework within which the business has to survive and
grow
Exposes the students to the field of business and culture
Makes the learners understand the corporate social responsibilities towards Society,
Employees, Government and Others
Explain the effects of government policy on the economic environment
Integrate appropriate technologies in developing solutions to business opportunities and
challenges.
Evaluate the dynamic of the global business environment from a competitive and economic
perspective.
Familiarizes the students with the basic types of businesses and the various influences that
affect businesses
Unit I (15 Hrs)
Business Environment – Meaning – Various environments affecting business – Social, Economic,
Political, Legal, cultural, Demographic, Technological and International environments.
Unit II (15 Hrs)
Business and Culture – Culture – Elements of culture – Impact of culture. Business and Society:
social responsibilities of Business – Responsibilities to share holders, employees, customers,
community, Government. Business Ethics – Nature – Sources – Importance – Factors influence in
Business Ethics.
Unit III (15 Hrs)
Business and Government – State Regulations on business – Industrial Licensing policy – Technology
– Features – Impact – Management status technology in India.
Unit IV (15 Hrs)
Economic system – Socialism – Capitalism – Mixed Economy – Public sector, Private sector, Joint
sector – Objectives, Growth, Achievements and Failures of Public sector in India.
Unit V (15 Hrs)
Globalization – Globalization of world economy, Globalization of Business – Meaning and
Dimension – Features – Stages – Essential conditions for globalization – Foreign market entry
strategies – Pros and Cons of Globalization.
Textbook:
1. Business Environment – Francis Cherunilam, Himalaya Publishing House.
2. Essentials of Business Environment – K.Aswathappa, Himalaya Publishing House.
Reference Books:
1. Business and Society – S. Sankaran, Margham Publications.
2. Business and Society – Lokanathan and Lakshmi Ratan, Emerald Publishers.
3. Economic Environment of Business – M.Adikary, Sultan Chand & Sons.
4. Economic Environment of Business – Sampath, Mukerji, New Central book Agency.
5. Business Environment and Public Policy – Rogene A.Buchholz, Prentice Hall of India Pvt.Ltd.
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – II
Core-IV: Cost Accounting – 15UBAC22 Duration: 75 Hrs
Credits : 5
Objectives
To familiarize the students with the basic cost accounting concept.
To equip the learner to know the techniques maintaining the stock level.
Course Outcome :
Discuss the place and role of cost accounting in the modern economic environment
Help the students in preparing cost sheet
Decide the costs according to their impact on business
Helps to differentiate methods of calculating stock consumption
Identify the different methods of costing used by manufacturing companies in producing
products
Understand the cost concepts, cost behaviors, and cost accounting techniques that are applied
to manufacturing and service businesses to know the cost per unit of product / service
Know the legal aspects of cost accounting for a manufacturing business
Application of cost concepts in solving management decision.
Unit I (15 Hrs)
Cost Accounting – Meaning – Scope – Financial Accounting vs. Cost Accounting –
Difference between Cost accounting and Management accounting – Elements of cost – Types
of Cost – Methods of Costing – Cost Sheet – Meaning – Advantages – Preparation of cost
sheet – Tender – Quotation
Unit II (15 Hrs)
Material – Meaning – Purchase Department – Stock Levels – Economic Ordering Quantity –
Bin card and Stores Ledger –ABC Analysis – Methods of valuing material issue – FIFO,
LIFO, Simple Average and Weighted average method
Unit III (15 Hrs)
Labour – Direct and Indirect Labour – Labour Turnover Ratio – Wage System – Time Rate
System and Piece Rate System – Incentive plans – Bonus and premium plans.
Unit IV (15 Hrs)
Overhead – Meaning – Classification – Allocation and Apportionment of over head –
Primary Distribution.
Unit V (15 Hrs)
Process Costing – Meaning – Suitability – Preparation of Process account – Calculation of
abnormal loss and abnormal gain (excluding inter profit process)
Note: Question must be asked 60% on problem 40 % on theory
Textbook:
Cost Accounting – S.P. Jain, Narang K.L., Kalyani Publishers, Ludhiana, 12th
Edition.
Reference books:
Cost Accounting – Shukla M.C; Grewal T.S., S.Chand & Company Ltd, New Delhi.
Cost Accounting – Reddy T.S., Hari Prasad Reddy, Margaham Publication, Chennai.
Cost Accounting – R.S.N. Pillai, Bagawathi V, S.Chand & Company Ltd, New Delhi.
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – II
Allied Course-II: Monetary Economics – 15UBAA21 Duration: 60 Hrs
Credits : 3
Objectives
To understand current economic condition.
To create awareness about the banking system and monetary policy
Course Outcome:
Know the macroeconomic aspects
Analyze the circular flow of money
Inculcate the knowledge of types of money
Make them understand the monetary standard
Equip the students understand the principles of note issue
Understand the consequences of inflation
Identify the new trends in commercial banking system
Analyze the credit control measures taken by banks
Unit I (12 Hrs)
Nature and functions of Money – Meaning – Difficulties in Barter economy – Evolution –
Kinds of money – Functions – Drawbacks of money – Significance of money in capitalist
economy – Circular flow of money
Unit II (12 Hrs)
Monetary Standard – Meaning – Qualities – Types of Monetary Standard – Metallic Standard
– Paper Standard – Principles of Note Issue
Unit III (12 Hrs)
Inflation –Meaning – Kinds of Inflation – Causes – Inflationary gap – Consequences of
Inflation – Measures – Deflation – Causes – Effects
Unit IV (12 Hrs)
Commercial banking – Functions and role of commercial banking –Bank assets and liabilities
–Creation of credit –Process of credit creation –Limitation of credit creation –New trends in
commercial banking
Unit V (12 Hrs)
Central banking – Nature and Function –Methods of credit control – Quantitative and
qualitative – Reserve bank of India – Monetary policy – Objectives
Textbook:
Money, Banking, International trade and public finance – D.M. Mithani, Himalaya
Publishing House, Mumbai – Eleventh Edition.
Reference books:
Monetary Economics – R. Cauvery, U. K. Sudha nayak, M. Kruparani, A.
Manimekalai, S. Chand and company ltd- New Delhi.
Money, Banking and International trade – K.P.M. Sundaram, Sultan chand & sons,
New Delhi.
Money Banking and International trade – T.T. Sethi S. Chand and company ltd- New
Delhi
Money and Banking – R. R. Paul, Kalyani Publishers, New Delhi.
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – II
Enrichment Course II: Business Practicals in Documentation – 15UBAE21 Duration: 30 Hrs
Credits : 1
Objectives
To gain knowledge about documents used in various industries
To gain practical exposure about requisites of form
Course Outcome:
Gain knowledge on the basic Practices of Preparing and Preserving documents.
Acquire knowledge of foreign and Indian Companies CEOs.
Understand the basic documents used in Post-office.
Make them realize field experience to be better than the theoretical knowledge.
Make them realize the difference between Brand name and Brand symbols.
1. Prepare a list showing the company name and their company CEO/Chairman of Indian
companies
2. Prepare a list showing the company name and their company CEO/Chairman of Foreign
companies
3. Prepare a list showing the company name and their Slogans/ Taglines
4. Prepare a list showing the company name and the products produced by them
5. Obtain a policy opening form and Claim recovery form from any insurance company and
fill it with imaginary details
6. Obtain a copy of chairman‟s speech of any company from newspaper and go through it.
7. Obtain a copy of prospectus issued by a company and make a note of important contents.
8. Obtain the following form from the Bank and fill it with details:
SB account opening form
Current account
Fixed deposit
Customer Identity form
Application form for jewel loan
SMS Banking application form
Pay-in-slip, current account Chelan
Demand draft/ Money transfer slip
RTGS/ NEFT Slip, Withdrawal form, Loose leaf cheque
Application form for ATM card, Debit card and credit card
9. Obtain the following form from the Post office and fill it with details:
Application for opening of an account (Saving/RD)
SB Deposit Chelan
RD Deposit Chelan
SB Withdrawal form
Account closure/ Pre-mature closure form
Application for availing of the facility of cheque system
Requisition for fresh cheque book for Savings Account
Application for nomination or cancellation or variation of nomination
Application for transfer of account
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – II
Non Major Elective– II: Entrepreneurial Development – 15UBAN21 Duration: 30 Hrs
Credits : 1
Objectives
To develop the entrepreneurial skills in the minds of the students.
To motivate the students to start a business.
Course Outcome:
Provide knowledge about the entrepreneurial traits and entrepreneurial motivation and
culture
Gain familiarity about the role of entrepreneurship to develop economy
Make the students understand the legal aspects of business, an entrepreneur has to
follow to start and run a business.
Know the different methods of solving complex business problems
Unit I (6 Hrs)
Entrepreneurship – Meaning, Types of entrepreneurs. Role of Entrepreneurs – Qualities of an
entrepreneur – women Entrepreneur
Unit II (6 Hrs)
Criteria for project selection – Availability of market, technology, Finance, raw material, skilled
labour and other, infrastructural facilities
Unit III (6 Hrs)
Analysis for Project – Market analysis – Technical analysis, Financial analysis, Societal and
Economics analysis
Unit IV (6 Hrs)
SSIs – Meaning – Importance and problems of starting an SSI
Unit V (6 Hrs)
Institutional arrangements for entrepreneurs – TIIC, SIDCO, DIC, Credit facilities from banks.
Reference Books:
1. Entrepreneurial Development – Saravanavel.
2. Entrepreneurship Development – Gorden.E & Natarajan. Himalaya publishing House.
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – III
Core – V: Business Law - 15UBAC31 Duration: 75 Hrs
Credits : 4
Objectives
To provide the learners with a basic knowledge about law relating to business
transaction.
To develop an awareness of the legal framework within which business operates in
India. Course Outcome:
Gain basic knowledge about law relating to business transaction.
Develop an awareness of the legal framework within which business operates in
India.
Understand the role and significance of business laws in the successful management
of an organization
Know about the essentials of a valid contract
Identify the contract of sale of goods
Create awareness about the consumer protection act
Understanding the central and state protection council
Unit I (15 Hrs)
Meaning and definition of contract- Classification of contract-Contract and agreement-
Difference between Contract and Agreement-Characteristics of agreement- Kinds of an
agreement – Essentials of a valid contract.
Unit II (15 Hrs)
Discharge of contract- Doctrine of frustration- Breach of contract- Remedies for breach of
contract- Contract of Indemnity and Guarantee.
Unit III (15 Hrs)
Bailment – Types – Duties and Rights of Bailor and Bailee – Pledge – Agency – Duties,
Rights and Liabilities of agent.
Unit IV (15 Hrs)
Sale of Goods Act 1930 - Contract of sale of goods – Essential of contract of sale –
Distinction between Sale and Agreement to sell – Sale and Hire purchase – S – Goods-
Classification of goods - Effect of destruction of goods – Document of title to goods.
Unit V (15 Hrs)
Consumer Protection Act 1986 - Consumer, Consumer dispute, defect, member, service and
unfair trade practice- Consumer Protection Councils: Central Consumer Protection – Objects
of the Central Council- State Consumer Protection Council – Objects of State Council-
Consumer Redressal Forum.
Textbook:
N. D. Kapoor, Elements of Mercantile Law, Sultan Chand & Sons- New Delhi
Reference Books:
P. Saravanavel, S.Sumathi, Legal Aspects of Business, Himalaya publishing house-
New Delhi- 7th
edition.
M.C. Shukla, Mercantile law, S.Chand & company ltd - NewDelhi- 1st edition.
S. Kathiresan, Dr. V. Radha, Business law, Bhavani Publication- Chennai- 2nd
edition
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – III
Core-VI: Banking Practices - 15UBAC32 Duration: 75 Hrs
Credits : 4
Objectives
To give the learners the required knowledge on various banking aspects.
To impart the necessary knowledge on banking practice in the learners. Course Outcome:
Develop a clear understanding and knowledge about the functioning of a Commercial
bank.
Develop their understanding and expertise in various matters relating to operations of
a commercial bank.
Develop an understanding of banking system and banks.
Gain better understanding of various concepts of E-banking.
Explain the basis of the banker/customer relationship which gives rise to contractual
rights and obligations
Analyse the rights and duties of bankers and customers and the consequences of any
breach of these rights.
Identify the rules regarding termination of contract between banker and customer.
Understand the characteristics of negotiable instruments and the law applicable to the
banker and customer.
Unit I (15 Hrs)
Banking – Origin – Meaning and Definition – Banker – Customer – Relationship between
banker and customer – General Relationship – Special Relationship
Unit II (15 Hrs)
Deposits: General Precaution for opening account – Current account – Saving Deposit
Account – Fixed Deposit Account – Fixed Deposit Receipt – Recurring Deposit – Pass book
– Wrong Entry – Entries favorable to Customer - Entries favorable to Banker
Unit III (15 Hrs)
Negotiable Instruments : Meaning – Characteristics – Types – Promissory Note – Cheque –
Bill of Exchange – Cheques vs Bill of Exchange – Material alteration – Effect of material
alteration – Crossing – types – Endorsement – Kinds of Endorsement.
Unit IV (15 Hrs)
Loans And Advances: Principles of Sound lending – Forms of advances – Mode of creating
charges – Lien, Pledge, Mortgage and Hypothecation.
Unit V (15 Hrs)
Modern Banking: E –Banking – Core Banking – Advantages and Drawbacks – E-banking
products – Electronic Fund Transfer (EFT) – Mobile Banking
Textbook:
Banking Theory Law and Practice – Gordon E, Natarajan K, Himalaya Publishing
House, Mumbai,
Reference books:
Banking Theory Law and Practice – Dr. Prem Kumar Srivasava, Himalaya Publishing
House, Mumbai, 8th
Revised Edition .
Banking Theory Law and Practice – Vashney P.N., S.Chand & Company Ltd, New
Delhi, 13th
Edition.
Banking and Financial System – Nirmal Prasad K., Chandradass J. Himalaya
Publishing House, Mumbai
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – III
Core – VII: Management Information System - 15UBAC33 Duration: 90 Hrs
Credits : 4
Objectives
To provide the idea about the efficient and effective planning and control
functions of the management.
To provide the necessary information for decision making.
Course Outcome:
Help the students know about the importance of Functional Information System.
Make them understand the importance of Decision making.
Understand simon‟s model step-by-step processes of decision making.
Familiar with signals displayed quality contents.
Know about the band-width ranges in order to carrying capacity.
Make them understand how the modern approaches give storage space preventing
from the hiccups.
Make them understand SQL answering simple to complex problems.
Make them understand overhaul on system –maintenance.
Unit I (18 Hrs)
Management Information system – Concept – Definition – Information technology and MIS
– Nature – Scope – Characteristics – Functions – Structure – MIS Classification – Functional
Information System.
Unit II (18 Hrs)
Decision Making and MIS – Decision making – Simon‟s model of decision making – Types
of Decisions – Methods for Choosing among alternatives.
Unit III (18 Hrs)
Data communication – Types of Signals – Communication Channel – Characteristics –
Communications Hardware – Communication Networks – Computer Networks in India.
Unit IV (18 Hrs)
DBMS – Introduction – Database Hierarchy – Files – Traditional and Modern Approaches –
Database Structure – Types of Database Structure – Structured Query Language (SQL) –
Normalization – Advances in Database Technology.
Unit V (18 Hrs)
Implementation and Evaluating of MIS – Implementing process – Hardware and Software
Selection – Evaluation of MIS – System Maintenance.
Textbook:
Goyal . D. P, Management Information systems, Macmillian India Limited
Reference Books:
Management Information Systems – P.Mohan, Himalaya Publishing House,
11th
Revised Edition.
Management Information Systems – C.S.V.Murthy, Himalaya Publishing
House, 3rd
Revised Edition
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – III
Core – VIII: Organizational Behaviour - 15UBAC34 Duration: 90 Hrs
Credits : 4
Objectives
To impart the knowledge on the behaviour of individual, group and the overall
organization in different aspects.
To emphasis the value of group activities and decision making.
Course Outcome:
Helps to understand the employees in a better way
Enable the students to assess the concepts of OB principles, concepts and theories,
individual behavior, group behavior and learning in organizations
Helps to know how employees act, feel and think in an organization
Motivate them to work in a team collectively for better productivity
Develop the knowledge of Organizational Conflict, Organizational Change ,
Organizational Development and Organizational Culture
Graduates are able to use analytical thinking and problem-solving skills to address
specific business problems.
Unit I (18 Hrs)
Organizational Behavior – Definition, Meaning-Need of OB – Approaches to OB –
Disciplines of OB- Models of OB
Unit II (18 Hrs)
Individual Behaviour – Individual differences – Factors influencing individual behavior –
Personality-Determinants- Theories- Personality and Behavior. Perception: Definition –
Factors affecting perception. Attitude- Sources of attitude – Attitude measurement –
Formation of attitude- Learning – Theories of Learning
Unit III (18 Hrs)
Group Dynamics – Group formation – Definition-why do people join groups – Stages in
group development-Types of group- Group decision making- Techniques.
Unit IV (18 Hrs)
Leadership and Motivation – Leadership – Definition – Traits of a Leader –Leadership styles
– Motivation – Definition – Importance – Theories – Types of Motivation. Morale-
Definition- Characteristics-Symptoms of low morale- Factors improving morale-
Measurement of morale.
Unit V (18 Hrs)
Organization Change – Definition – Factors influencing change – Resistance to change –
Overcoming resistance to change – Organization Development – Meaning – Process –
Techniques.
Textbook:
Organizational Behavior – L.M.Prasad, Sultan Chand and sons, New Delhi.
Reference Books:
Organizational Behavior – Dr.P.C.Sekar, ENPEE Publications, Madurai, Second
edition.
Organizational Behavior – K.Aswathappa, Himalaya Publishing house, Mumbai,
Fourth revised edition.
Organizational Behavior – S.S.Kanka S.Chand and company Ltd, New Delhi, First
Edition.
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – III
Allied Course – III: Business Statistics - 15UBAA31 Duration: 60 Hrs
Credits : 3
Objectives
To know the important concepts in statistics.
To acquire knowledge in statistical tools applied in business. Course Outcome:
Enables the students to know the important concepts in Statistics.
Acquires knowledge in statistical tools applied in Business.
Learns basic objectives and functions of statistics.
Gets exposure about the classification, coding, tabulation of Data.
Inculcate the methods of measuring correlation.
Have a clear idea about the consumer price index number methods.
Helps to identify the methods of Measuring Trend of Sales, profit and other
transactions.
Enlightens the student‟s knowledge about measures of Dispersion.
Unit I (12 Hrs)
Introduction to Statistics – Meaning, Definition, Importance, Objectives, Functions,
Limitations of Statistics – Data – Primary and Secondary Data – Classification and Coding
and Tabulation – Diagrammatic and Graphic Presentation
Unit II (12 Hrs)
Measures of Central Tendency – Arithmetic Mean – Geometric Mean – Harmonic Mean –
Median – Mode – Measures of Dispersion – Range – Quartile Deviation – Mean Deviation –
Standard Deviation – Co-efficient of Variation, Skewness Karl Pearson‟s Co-efficient of
Skewness.
Unit III (12 Hrs)
Correlation – Methods of Measuring correlation – Scatter Diagram – Graphic method – Karl
Pearson‟s Co-efficient of Correlation, Rank Correlation and Con-current Deviation method.
Unit IV (12 Hrs)
Regression Analysis – Regression line – Regression equations – Least square Method –
Deviation taken from actual mean and assumed mean method
Unit V (12 Hrs)
Index numbers – Meaning, Definition, Users, Types – Tests – Consumer Price Index number
Methods, Analysis of Time Series – Components, Uses – Methods of determining Trend –
Semi-Average Method and Least Square Method.
Note: The questions should be asked in the ratio of 60% for Problems and 40% for Theory.
Textbook:
Statistical Method – S.P.Gupta –Sultan Chand & Sons, New Delhi.
Reference Books:
Statistics Theory and Practices – R.S.N .Pillai and Bagawathi, S.Chand
Company limited, New Delhi.
Business Mathematics and Statistics – P. R. Vittal, Sixth revised Edition, Margham
Publications, Chennai.
Business Statistics – G.C.Beri, Tata McGraw hill publishing company limited, New
Delhi.
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – III
Skill Based Course – I: Understanding Body Language- 15UBAS31 Duration: 30 Hrs
Credits : 2
Objectives
To provide the basic knowledge to the learners about the body language
To inculcate the body gestures and postures to the learners
Course Outcome:
Enables them understand meanings and interpretations of the gestures
Make the students understand the necessity of hand shaking styles
Inform the learners about the ways to reveal their emotions through the facial
expressions
Provides an idea to familiarize the male courtship gestures and female courtship
gestures
Informs the students to follow the space distance and leg positions in a social
gathering.
Motivates the students to analyze the behavior of the individuals and their gestures
Unit I (6 Hrs)
Introduction - Gestures and their meanings – Palm Gestures and smiling gestures
Unit II (6 Hrs)
Understanding Gestures - Hand and arm gestures – Hand to face gestures
Unit III (6 Hrs)
Reading Postures - Leg Gestures, Pointers, Courtship gestures
Unit IV (6 Hrs)
Analysis of Human Behavior - Territories and Zones – Territorial gestures, Expectancy
Unit V (6 Hrs)
Understanding Attitudes - Understanding Attitudes by body gestures
Textbook:
Understanding Body Language – Vinay Mohan (Pustak Mahal Publications)
Reference Books:
Body Language (Art of reading gestures and postures) – Shalini Varma (S.Chand &
co)
Body Language (How to read others thoughts) – Allan Pease (Sudha Publication,
New Delhi)
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – III
Value Based Course I: Introduction to Financial Market – 15UBAV31 Duration: 30 Hrs
Credits : 1
Objectives
To help the learners to know about the Indian financial systems
To know about various instrument used in money and capital market
Course Outcome:
Help students appreciate and understand how financial markets and institutions
operate.
Helps students understand commonly used financial instruments and how they work.
Gain knowledge about the parties involved in the primary and secondary markets
Learns basic functions of primary and secondary markets.
Unit I (6 Hrs)
Financial system in India – Meaning – Functions of financial system – Development of
financial system in India – Weakness of financial system in India
Unit II (6 Hrs)
Money market – Meaning – Definition – Importance – Instruments. Capital market –
Meaning – Definition – Types of capital market
Unit III (6 Hrs)
Primary market – meaning – Definition – Functions – Methods of floating new issue market
– Players in new issue market.
Unit IV (6 Hrs)
Secondary market – Meaning – Definition – Brokers in secondary market - Difference
between primary market and secondary market
Unit V (6 Hrs)
Stock exchange – Importance – Role – Functions.
Textbook:
E. Gordon, K. Natarajan – Financial Markets and Services, Himalaya Publishing
House, Mumbai.
Reference books:
Dr. S. Gurusamy – Financial services & markets, Vijay Nicole imprints pvt ltd.
L.M. Bhole – Financial institutions & Markets, structure, growth & innovation,Tata
Mc Grow-hill publishing co. ltd- New Delhi- 4th edition
Preethi singh – Investment management- Security analysis & Portfolio management,
Himalaya publishing House, Mumbai.
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – IV
Core – IX: Industrial Law - 15UBAC41 Duration: 75 Hrs
Credits : 4
Objectives
To gain knowledge of the various branches of law relating to business
To know the method of application of various laws to practical situations.
Course Outcome:
Know the method of application of various laws to practical situations
Get acquainted with the knowledge of the various branches of law relating to business
Gain knowledge of legal rules and principles to factual situations in problem solving
exercises
Helps the students identify the Industrial Disputes
Enables the learners to know the privileges of a registered trade union
Understand the workmen compensation and the legal rules of social security
Provides an understanding of the basic benefits of contribution
Know about the employees provident fund scheme and payment of bonus and wages
Unit I (15 Hrs)
Industrial Law - Labour Legislation – Nature – Need – Scope – Objectives – Principles –
Factories Act 1948 – Objects of the Act – Health – Safety – Welfare – Employment of young
persons – Women – Hours of Work.
Unit II (15 Hrs)
Industrial Relations - Industrial Disputes Act 1947 – Objects – Meaning – Definition –
Authorities – Conciliation Machineries – Adjudication – Procedures – Powers & Duties of
authorities.
The Trade Union ACT 1926 – Trade Union – Registration– Cancellation of Registration –
Rights & Privileges of a Registered Trade Union
Unit III (15 Hrs)
Social Security I - Workmen Compensation Act 1923 – Need – Ways for claiming – Rules –
Employer‟s liability for compensation – Arising out of and in the course of employment –
Amount of compensation.
Unit IV (15 Hrs)
Social Security II - The Employees‟ State Insurance Act 1948 – Applicability of the Act –
E.S.I Corporation – Administration of the Scheme – Contribution – Rules regarding
Contribution – Benefits : Sickness – Maternity – Disablement Benefit – Funeral Expenses –
Dependent‟s Benefit – Medical Benefit – General provisions regarding benefit.
The Employee Provident Fund Act 1952 – Scope – Objects of the Act – Application – EPF
Scheme – Employees‟ Family Pension Scheme & Fund – Employees Deposit Linked
Insurance Scheme and Fund.
Unit V (15 Hrs)
Wages & Bonus - The Payment of Wages Act 1936 – Rules for Payment of Wages –
Deduction from wages – Maintenance of Registers & Records – Enforcement of the Act –
Inspectors.
The Payment of Bonus Act 1965 – Meaning of Bonus – Objects of the Act – Eligibility –
Disqualification – Determination of Bonus
Textbook:
Industrial Law – N.D.Kapoor – Sultan Chand Publications
Reference Books:
Dr.M.R.Sreenivasan – Commercial and Industrial Law - Margham Publications
Dr.Varma & Agarwal – Mercantile and Industrial Law – Kings Book, Delhi.
Agarwal , Nair Banerjee - Industrial Relations – Pragati Prakashan, Meerut.
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – IV
Core – X: Entrepreneurial Development - 15UBAC42 Duration: 75 Hrs
Credits : 4
Objectives
To provide knowledge about the different and entrepreneurial traits.
To familiarize the learners with the institutions that assist entrepreneurship.
Course Outcome:
Provide knowledge about the entrepreneurial traits and entrepreneurial motivation and
culture
Make the students familiar with the role of entrepreneurship to develop economy
Make the students understand the legal aspects of business, an entrepreneur has to
follow to start and run a business.
Help the students to know the different sources of business idea and methods of
solving complex business problems
Facilitates the students that innovation in any form is the basis for the growth of any
business.
Gain knowledge about the women entrepreneurs and their functions
Know the steps in starting a small scale unit and the procedure to obtain the licensing
of the SSI unit.
Understand the importance of project appraisal and project report of the business
Unit I (15 Hrs)
Entrepreneur- Definition, functions, types, factors inducing entrepreneurs. Entrepreneurship:
Definition, Characteristics, Factors affecting entrepreneurship, Role of entrepreneurship in
economic development.
Unit II (15 Hrs)
Entrepreneurship Development Programme (EDP): Meaning, Need, Phases in EDP,
Problems in EDP, Institutions for EDP-TCO, NIESBUD. Women Entrepreneurs- Types -
Problems and Remedies.
Unit III (15 Hrs)
SSI: definition – Importance – Problems – Starting an SSI – Steps in starting SSI unit –
Registration and Licensing SSI unit. Types of organization- Sole Proprietorship, Partnership,
Private and Public.
Unit IV (15 Hrs)
Project Analysis: Project Identification – Steps - Project Classification – Project Life Cycle
and Project Report – Contents, Project Appraisal – Meaning – Feasibility analysis – Market,
Technical, Financial, Economic, Managerial and Social
Unit V (15 Hrs)
Institutional assistance: DIC, SIDO, NSIC, SIDCO, NAYE, KVIC. Incentives, Subsidies
and Tax concessions. Sickness in SSI unit- Symptoms – Causes – How to overcome sickness
in SSI unit.
Textbook:
Entrepreneurship Development – Jose Paul, N. Ajith Kumar, - Himalaya Publishing
house, Mumbai, Fourth revised edition
Reference Books:
Entrepreneurship – Madhurima Lall, Shikha Sahai, Excel Books, NewDelhi, First
Edition
Entrepreneurial Development – C.B.Gupta, N.P.Srinivasan, Sultanchand and sons,
NewDelhi, Sixth Edition
Entrepreneurial Development – Dr. L. Rengarajan, Third Edition - Sree Renga
Publications, Rajapalayam
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – IV
Core – XI: Computer Application For Manager – Theory - 15UBAC43 Duration: 90 Hrs
Credits : 4
Objectives
Make the students to know about the
Basics of computers.
Basics of internet. Course Outcome:
Impart knowledge on the fundamentals of computer.
Make them understand importance of Peripheral devices while transmission.
Educate storing capacity of memory units, components of Input and Output devices.
Accumulates the knowledge on the software, compiler and Interpreter processes.
Make them realize operating system is the supporting organ of computer.
Know the concepts of Programming languages.
Understand the overview of Network.
Know the process of network connectivity.
Make them understand MIS concepts.
Unit I (18 Hrs)
Overview of Computers - Introduction - Characteristics of Computers - Generations of
Computers - Types of Computers - Classification of Computer Systems.
Organization of Computers - Functional Components of a Computer : Block Diagram of
Computer - Input Devices - Memory units - Central Processing Unit - Output Devices.
UNIT II (18 Hrs)
Computer Number System - Decimal, Binary, Octal, HexaDecimal. Conversions: Decimal to
Binary - Decimal to Octal - Decimal to HexaDecimal- Binary to Decimal - Octal to Binary –
HexaDecimal to Binary – Arithmetic Operations - Binary Addition & Subtraction – Negative
Number Representation - 1‟s & 2‟s Complement Representations - Code Representations -
Binary Coded Decimal(BCD) - ASCII - EBCDIC - Gray codes - Unicodes.
UNIT III (18 Hrs)
Computer Programming - Introduction to Programming - Algorithms - Flow chart - Level of
Languages – Types of Computer Software - System Software – Application Software -
Operating System concepts - Introduction to Operating System - Functions of Operating
System – Classification of Operating Systems.
Unit IV (18 Hrs)
Computer Networks and Communications - Overview of a Network – Communication Media
– Types of Networks - Basic elements of a communication system - Data transmission
modes - Data Transmission speed - Data transmission media - Digital and Analog
Transmission - Network topologies - Terminologies related to Internet: Protocols - Domain
name - IP address-URL - World Wide Web – Browsers – Intranets - Extranets.
Unit V (18 Hrs) Computer Applications in Business - Information System: Introduction to Business
Information System (BIS) – Functions of BIS – Characteristics of BIS – Components of BIS
– Types of BIS - Applications of BIS - Production planning and Control – Purchasing –
Marketing - Warehousing.
Textbook:
Material by R. Muthulakshmi & K. JeyaJothi
Reference Books:
B.Ram Computer fundamentals Architecture and Organization,New Age Intl.
Alex Leon & Mathews Leon, “Introduction to Computers”, Vikas Publishing .
P.K. Sinha & Priti Sinha , “Computer Fundamentals”, BPB Publications,
Anita Goel “Computer Fundamentals”, Pearson.
S.K.Basandra, “Computers Today “, Galgotia Publications
Management Information System – C.S.V Murthy, Himalaya Publications, 3rd
Edition.
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – IV
Core – XII: Computer Application for Manager – Practical - 15UBAC4P Duration: 90Hrs
Credits : 4
Objectives
To prepare them to create documents
To make them to prepare document, slide show.
To make them to prepare excel sheet, chart display. Course Outcome:
Helps the learners to open the Microsoft word in computer.
Prepares them to write a leave letter using MS-Word.
Makes them create a time table using MS-Word.
Prepares them to write a resume using MS-Word.
Enables them to create Mail Merge using MS-Word.
Prepares them to create a student‟s Mark Details using MS-Excel.
Enables them to prepare a Employee Pay Roll calculations using MS-Excel.
Makes them to design an Advertisement using MS-PowerPoint.
MS WORD
Prepare a Leave Letter
Prepare a Time Table
Prepare a Resume
Prepare a Business Letter
Create an Advertisement
Create a News Paper
Prepare a Invitation
Create a Mail Merge
MS - EXCEL
Prepare a Students Mark Details
Prepare a Employee Pay Roll Calculation
Create Pie Chart, Bar Chart and Column Chart
MS - POWERPOINT
Design Our College Details
Design a Subject Details
Design a Photo Album
Design an Advertisement
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – IV
Allied Course – IV: Business Mathematics - 15UBAA41 Duration: 60Hrs
Credits : 3
Objectives
To enlighten the students‟ knowledge on competitive exam
To learn the Interest calculation
Course Outcome:
Understand the basic applications of set theory by independently solving business
related problems.
Develop their knowledge in the fundamental operations of addition, subtraction,
multiplication and division through exponential and logarithmic expressions;
Solve the problems in the areas of simple interest, compound interest, Bankers‟ loan,
Bankers‟ discount and depreciation
Enrich them to define the basic terms in the areas of business
Acquire the knowledge about practical problems through probability
Gain the analytical knowledge on the business applications of matrices
Unit I (12 Hrs)
Elements of Set Theory - Definition – Symbols – Roster method and Rule method – Types of
sets – Union and Intersection – Subsets – Complements – Difference of Two sets – Venn
diagram – De-Morgan‟s Law
Unit II (12 Hrs)
Indices - Positive – Fractional – Operational with power function – Logarithms – definition –
Exponential form – Laws of logarithms – Change of base – Formula – Common Logarithms
and Natural logarithms – Characteristics and Mantissa – Rule to write – Practical Problems
Unit III (12 Hrs)
Commercial Arithmetic – Interest – Simple Compound – Normal rate – Effective rate –
Depreciation present value – Discounting of Bills – Face value of bills – Banker‟s discount –
Banker‟s gain – Normal due rate – Legal due rate – Calculation of period for Bankers
discount and True discount
Unit IV (12 Hrs)
Probability - Definition – Independent events – Calculation of Probability – Theorems of
probability – Conditional probability – Baye‟s theorem – Random variable and probability
distribution
Unit V (12 Hrs)
Determinants – Properties – Product – Matrix – Types – Addition – Multiplication –
Matrix inversion – Solving a system of linear equation using matrix inversion – Rank of
Matrix – Testing consistency of equation.
Note: The questions should be asked in the ratio of 60% for Problems and 40% for Theory.
Textbook:
Statistical Method – S.P.Gupta – Sultan Chand & Sons, New Delhi
Reference Books:
Statistics Theory and Practices – R.S.N .Pillai and Bagawathi, S.Chand
Company limited, New Delhi
Business Mathematics and Statistics – P. R. Vittal, Sixth revised Edition, Margham
Publications, Chennai
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – IV
Optional /Elective Course-I Research Methodology - 15UBAO41 Duration: 60Hrs
Credits : 3
Objectives
To familiarize the learners with methodology of research and its application in
managerial decision making.
To study and understand sampling techniques along with hypothesis. Course Outcome:
Understand the different types of research and its usefulness in solving business
problems
Understand the sampling techniques and analyse the data for interpretation
Understand some basic concepts of research and its methodologies
Identify appropriate research topics, select and define appropriate research problems
and parameters
Prepare a project proposal to undertake a project
Induce to get an idea about the literature review
Desire to get intellectual way of doing some creative work
Get an idea of report writing
Unit I (12 Hrs)
Research Planning: Research – meaning- objectives – importance – types of research (pure,
applied, historical, case study, experimental, analytical, descriptive, comparative, ex post
facto – research planning – selection and formation of research problem – selection of the
topic – preparation of research design.
Unit II (12 Hrs)
Data collection: Methods of collection of data – sources of data – primary Vs secondary data
– drafting schedule and questionnaire – check list – pre-test – pilot study – interview and
observation techniques.
Unit III (12 Hrs)
Sampling Techniques: Sampling – meaning – importance – census method and sampling
methods – types of sampling – factors affecting the size of the sample – sampling and non-
sampling errors – biased and unbiased errors.
Unit IV (12 Hrs)
Analysis and Interpretation of Data: Processing of data – classification – editing – coding
– tabulation – interpretation – need – techniques of interpretation – graphical representation –
rules for constructing a diagram – types of diagram – importance of computer in data
processing.
Unit V (12 Hrs)
Report Writing: Steps in writing a report – layout of a research report – types of report –
precautions for writing a research report – foot noting and referencing – bibliography.
Text book:
C.R. Kothari, Research Methodology Methods and Techniques, New Age
International Publishers, 2nd
Edition
Reference books:
Donald R Cooper, Pamela S Schindler, Tata Mc Graw Hill Co., Ltd., 9th
Edition
P.P. Arya, Yesh Pal, Research Methodology in Management, Deep & Deep
Publications Pvt., Ltd
O.R. Krishnaswami, M. Ranganathan, Methodology of research in Social Sciences,
Himalaya Publishing House,
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – IV
Optional \Elective Course-I: International Finance - 15UBAO42 Duration: 60Hrs
Credits : 3
Objectives
To provide the learners with a basic knowledge of how International Financial Market
works.
To provide the learners with an understanding of exchange rates and why currency
value fluctuates. Course Outcome:
Assess historical and contemporary international financial systems, and compare their
relevance to markets.
Identify key factors that influence foreign direct investment and its drivers.
Determine how capital flows to international markets and how internationalization of
markets drive portfolio construction
Understand the theories of international finance and monetary issues and apply them
to real world situations.
Differentiate the models with capital flows and show their relevance to the global
financial crisis.
Discuss the issues of international governance and management of financial flow.
Understand international capital currency and foreign exchange market
Identify and appraise investment opportunities in the international environment
Unit I (12 Hrs)
Overview of International Finance - Globalization and its impact- GATT, WTO & its impact-
Role of World Bank- IMF, SDR, IFC, Asian development bank- UNCTAD, UNIDO- nature,
scope & significance of international Finance.
Unit II (12 Hrs)
Foreign exchange Market - Foreign currency & Foreign Transactions- trade- non trade- forex
markets- spot forward, future, option & swaps- Role of participants in forex market-
exchange rate determinants- calculation of exchange rates.
Unit III (12 Hrs)
Regulation framework of International finance -FERA & FEMA- Regulation of foreign
trade- foreign trade (development & regulation) Act- foreign trade policy- EPZs, EOUs, TPs
& SEZs- Role of RBI, Rupee convertibility.
Unit IV (12 Hrs)
International Financing - Export finance- pre shipment finance- buyer‟s credit & supplier‟s
credit- post shipment finance- International receivable & cash Management- EDB, FCCB,
ADR, GDR, and FDI- syndication
Unit V (12 Hrs)
Foreign Exchange risk Management - Risk definition & measurement- hedging tools &
techniques.
Textbook:
Madhu Vij International financial management, Excel books- New Delhi 2nd edition
Francis Cherunilam International trade & Export Management, Himalaya publishing
houses- New Delhi- 14th revised edition
Reference books:
Francis Cherunilam Business environment, Himalaya publishing houses- New Delhi-
16th revised edition.
B.K. Chandhuri Finance of foreign trade & foreign exchange, Himalaya publishing
houses- New Delhi- 4th edition.
C. Jeevanandam Foreign Exchange arithmetic, Sultan chand & sons- New Delhi-
13th Edition
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – IV
Optional / Elective Course I - Organization Development - 15UBAO43 Duration: 60Hrs
Credits : 3
Objectives
To improve the analytical and operational approach to system wise organizational
changes.
To know about the organization development process.
Course Outcome:
Improve the analytical and operational approach to system wise organizational
changes
Know about the organization development process
Understand the different change models
Analyse diagnostic tools used to assess organizational effectiveness
Identify the types of organizational development interventions
Know about the steps in organization culture
Helps to develop the organizations in modern way
Know about the changing phenomenon in the organization
Understand the development of organization implementation
Unit I (12 Hrs)
Organization Development – Objectives – Nature - Steps in implementing organization
development programme – Diagnosis – Action plan Development – Implementation-
Feedback.
Unit II (12 Hrs)
OD Intervention – Characteristics – Classifications – Process intervention – Structural
intervention
Unit III (12 Hrs)
OD Interventions based on Target Groups – for individual – for teams – for total
organization. Process of OD Interventions
Unit IV (12 Hrs)
Organization Culture –Importance – Elements – Steps in Organization Culture.
Unit V (12 Hrs)
Executive Development – Objectives – Needs – Methods of Executive Development.
Textbook:
Training and Development – S.K.Bhatia, Deep & Deep Publications ltd.
Reference Books:
Management and Training Hand Book – Taylor & Lippitt
Organization Development for survival – Kuriloof, Arthur
Training and Development – Lynton & Pareek
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – V
Core - XIII: Production & Operations Management – 15UBAC51 Duration: 75Hrs
Credits : 5
Objectives
The objective of this subject is to expose the student to the scope of operations
management in achieving overall business objective. The course aims at giving a
general exposure to operations management practices in manufacturing industry.
Course Outcome:
Equip the students knowing the crew activities.
Elevate the students knowing the importance of scheduling procedures.
Make them understand the factors influencing the plant location in order to make
cripple condition.
Realize the students about good plant layout and its relative advantages of an
organization.
Equip the students knowing the effectiveness of control techniques.
Elevate the students knowing the components of operation strategy.
Making them to understand production planning and control ignites every aspect.
Realize the students about the method study and work measurement.
Unit I (15 Hrs)
Operation management – Definition – Scope – Importance – Advantages – Production
systems – Production Process – Continuous mass flow production – Assembly line
production – Scheduling – Meaning – Scheduling procedures.
Unit II (15 Hrs)
Plant location – Factors affecting plant location – Plant Layout- Principles - types of layout –
Plant maintenance – Merits and demerits – Plant maintenance
Unit III (15 Hrs)
Purchasing of materials – Objectives – Purchase procedure – Storage of materials – Inventory
control techniques – ABC analysis – productivity improvement – Operations strategy – Six
business components of operation strategy
Unit IV (15 Hrs)
Production planning and control – objectives – functions – Method study and work
measurement.
Unit V (15 Hrs)
Quality control – Meaning – Objectives – Methods of quality control – Advantages –
Statistical Quality control – ISO quality control.
Textbooks:
Production and Operation Management – Dr.B.S.Goel, Pragati Prakashan Publication
Production Management – Elwood Buffa (Johnuron)
Integrated Materials Management – Gopalakrishnan, Tata McGraw Hill
Reference Books:
Production and Operation Management – K. Aswathappa & K. Shridhara Bhat,
Himalaya Publishing house
Manufacturing Management – Franklin G Moore (Richard Win)
Effective Industrial Management – Ludny (DURASIA)
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – V
Core XIV: Marketing Management – 15UBAC52 Duration: 75Hrs
Credits : 5
Objectives
To equip the learners with required skills to be a good marketing manager
To provide insights into the concepts, functions and techniques of marketing
management Course Outcome:
Provide a business idea on the basis of marketing activities
Inculcate the behavior of the customer in the decision making
Make the students understand the product policies.
Equip the learners with required skills to develop a new product.
Familiarize the students with the modern pricing methods and new product pricing
Make the students analyze the impact of advertising media
Help the students understand that customer delightness is the success of the business
Equip the learners with required skills to be a good marketing manager.
Unit I (15 Hrs)
Market – meaning - Kinds of market – Marketing - Meaning, definition – Importance -
Functions of marketing - Modern Marketing Concepts - Marketing Mix-Marketing interface
in other functional areas.
Unit II (15 Hrs)
Market Segmentation – Meaning – Characteristics of effective segmentation - Bases of
segmentation - levels of segmentation - Characteristics of effective segmentation - Consumer
Behavior – Factor influencing consumer behavior - Consumer decision making process.
Unit III (15 Hrs)
Product – Meaning - Features of product - Types of product - Product Life Cycle (PLC) -
New Product Development - Product Policies - Branding and Packaging.
Unit IV (15 Hrs)
Pricing - Meaning-objectives of pricing-Factors affecting price-Types of pricing-New
Product Pricing-Channels of Distribution-Meaning-Types of Distribution Channels.
Unit V (15 Hrs)
Advertising – Definition-Types of advertisement-Importance of advertising- Advertising
media-Factors affecting the advertising media – Choice of advertising media - Advertisement
copy-Advertising Budget-Advertising agency-Sales Promotion-Meaning-Kinds of sales
promotion.
Text book:
Marketing Management – Dr. C.B. Gupta, Dr. N. Rajan Nair, S.Chand & Sons
Co., Ltd., New Delhi, 8th
Revised Edition
Reference books:
Marketing Management – Dr. R.L. Varshney, Dr. S.L. Gupta, S.Chand & Sons
Co. Ltd., New Delhi, 8th
Revised Edition
Marketing Management – Rajan Saxena, Tata McGraw-Hill Publishing Co., Ltd.,
3rd
edition
Marketing Management – Philip Kotler, Pearson Education, 5th
Indian reprint
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – V
Core XV - Human Resource Management – 15UBAC53 Duration: 75Hrs
Credits: 5
Objectives
To know about the various functions of Human Resource Management.
To study about Industrial relations and methods of Workers participation in
Management. Course Outcome:
Demonstrate ethical and socially responsible behaviour.
Create an awareness on the importance of human resources and their effective
management in organisations
Contribute to the development, implementation, and evaluation of employee
recruitment, selection, and retention plans and processes
Build effective internal and external relationships using influencing, communication
and consultative skills.
Develop self leadership strategies to enhance personal and professional effectiveness.
Develop, implement, and evaluate employee orientation, training and development
programs.
Facilitate and support effective employee and labour relations in both non-union and
union environments.
Evaluate the effectiveness of HRM practices in supporting the strategic and
operational needs of the organization in a global economy.
Unit I (15 Hrs)
Human Resource Management – Meaning and Definition – Differences between personnel
management and Human Resource Management – Objectives – Scope – Function. Human
Resource Planning – Definition – objectives – Need and importance – HR Planning Process.
Unit II (15 Hrs)
Job Analysis, Job description, Job specification and Job evaluation – Recruitment – Factors
affecting recruitment – sources of recruitment – Recruitment process – Definition of selection
– Selection methods and process – Placement – Induction, Definition of training – need and
importance – steps in training programme.
Unit III (15 Hrs)
Promotion, Transfer, Demotion and Separation – Wage and salary administration – objectives
and principles of wage and salary administration – components, methods of wage payment.
Unit IV (15 Hrs)
Performance appraisal – Meaning and Methods of Performance Appraisal. Worker
participation – Definition and objectives of worker participation in management – Forms and
Advantages.
Unit V (15 Hrs)
Industrial Relations– Scope, Objectives and Importance – Causes for poor industrial relation
– Remedies – Meaning of Grievance, Causes and Sources of Grievance – Grievance
procedure – Essential of sound grievance procedure.
Textbook:
Essentials of Human Resource Management and Industrial Relations – Dr. P.
Subbarao,5th
Edition, Himalaya Publishing House
Human Resource Management – S.Seetharaman B.Venkateswara Prasad – SCITECH
Publications.
Reference Books:
Human Resource & Personnel Management – Aswathappa. .
Human Resource Management – Mirza S. Saiyadain, Tata McGraw Publishing co ltd.
Personnel Management & Industrial Relations – Thripathi.
Human Resource Management – C.B.Gupta.
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – V
Core – XVI: Financial Management- 15UBAC54 Duration: 90Hrs
Credits: 5
Objectives
To provide a thorough understanding of concepts and theories and develop the skills
to understand, analyze and interpret financial data to make better financial decisions. Course Outcome:
Enable the students to understand the basic concepts of financial decisions,
investment liquidity and dividend decisions
Critically evaluate the theories of capital structure adopted in the company form of
organisation
Appraise the risk profile of firms and estimate the costs of capital, including debt and
equity capital, using financial data.
Gain practical knowledge on capital budgeting and project appraisal.
Understand the concepts of dividend policies expected by the shareholders and the
theories of dividend policy
Gain practical knowledge on working capital management, venture capital and lease
financing
Unit I (10 Hrs)
Financial Management – An overview – Finance and related Disciplines – Scope of Financial
Management – Objectives of Financial Management – Agency Problem – Organisation of
Finance Function – Emerging Role of Finance Managers in India.
Unit II (20 Hrs)
Term Financing – Short Term, Intermediate Term and Long Term Financing through Equity
Capital, Preference Capital, Debentures and Institutional Loans - Financing Decision: Cost
of Equity Capital, Cost of Preference Share Capital – Cost of Retained Earnings – Cost of
Debentures – Overall Cost of Capital (Simple Problems only) – Capital Structure – Theories
of Capital Structure – Net Income Approach, Net Operating Income Approach – Traditional
Approach – Modigliani and Miller Approach (Simple Problems only)
Unit III (20 Hrs)
Investment Decision - Capital Budgeting Decisions – Nature and Types of Investment
Decisions – Steps in Capital Budgeting Decision – Investment Evaluation Techniques – Non-
Discounted Techniques – Payback Period, Discounted Payback Period and Average Rate of
Return and Discounted Techniques – Net Present Value, Internal Rate of Return and
Profitability Index (Simple Problems only)
Unit IV (20 Hrs)
Dividend Decision - Dividend and Valuation – Relevance of Dividends – Irrelevance of
Dividends – Determinants of Dividend Policy – Bonus Shares – Stock Split (Simple
Problems only)
Unit V (20 Hrs)
Liquidity Decision - Meaning and Characteristics of Working Capital – Sources of Working
capital Finance - Factors determining Working Capital requirement of a company -
Statement of estimating Working Capital Requirement (Simple Problems only)
Textbook:
Financial Management – Principles and Practice – G. Sudarsana Reddy, Himalaya
Publishing House
Reference Books:
Basic Financial Management, M.Y. Khan and P.K.Jain, Tata McGraw Hill Education
Private Limited, New Delhi
Financial Management, I.M. Pandey, Vikas Publishing House Private Limited
Financial Management, Theory, Problems and Solutions, Dr.R.Ramachandran,
Dr.R.Srinivasan, Sri Ram Publications, Trichy
Magazines, Journals and Dailies
The Chartered Accountant, Chartered Financial Analyst, Management Accountant,
Business Line and The Economic Times
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – V
Optional\Elective Course II: Financial Services – 15UBAO51 Duration: 60Hrs
Credits: 3
Objectives
To emphasize the emergence of financial sector in India and other countries.
To give the familiarity as to various financial services assisting to the Industrialist. Course Outcome:
Understand the fund-based and fee based financial services offered by financial
intermediaries such as nonbanking finance companies, banks and financial
institutions.
Provide knowledge about the organisation and management of mutual funds
Create awareness about the investors with the knowledge of risks and rewards of
investing in mutual funds
Understand Mutual Fund and its Structure.
Understand risks involved in venture capital, Methodologies for rating credits
Know the factors considered for credit analysis and scoring
Unit I (12 Hrs)
Financial Services – Meaning – Scope – Fund based activities – Non Fund based activities –
New Financial Products and Services – Innovative financial Instruments.
Unit II (12 Hrs)
Venture Capital – Meaning – Origin - Features – Scope of venture capital – Importance –
method of venture financing.
Unit III (12 Hrs)
Mutual Funds - Meaning – Fund unit Vs. Share – Origin of the funds – Types/ Classification
of Funds – Importance of Mutual Funds – Net Assets Value - Mutual fund in India – Reasons
for slow growth.
Unit IV (12 Hrs)
Factoring and Forfeiting – Factoring – Meaning – Modus operandi – Terms and Conditions –
Functions – Types of Factoring – Factoring Vs. Discounting – Forfeiting – definition –
working of forfeiting – Benefits of Forfeiting – Factoring Vs. Forfeiting.
Unit V (12 Hrs)
Credit Rating – Definition and Meaning – Functions of Credit Rating – Origin – Credit
Rating in India – Benefits of Credit Rating – Credit Rating Agencies in India: CRISIL,
CARE, IICRA - Limitations of Rating.
Textbook:
Gordon E, Natarajan K, Financial Market and Services, Himalaya Publishing
House, Mumbai, Third Revised Edition, 2007.
Reference books:
Nirmal Prasad K., Chandradass J., Banking and Financial System,
Himalaya Publishing House, Mumbai, 2000
Bhalla V.K., Management of Financial Services, Anmol Publication Pvt. Limited,
New Delhi, Second Revised Edition, 2005.
Khan M.Y., Financial Services, Tata Mc Graw Hill Publishing Company Limited,
New Delhi, Third Edition.
Dr. S. Gurusamy., Financial Services and Markets, Vijay Nicole Imprints P Ltd.,
Chennai, 2004.
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – V
Optional\Elective Course II: Consumer Behaviour – 15UBAO52 Duration: 60Hrs
Credits: 3
Objectives
To enrich the learners with the basic concepts of consumer behaviour.
To understand the nature of consumer attitudes. Course Outcome:
Explore the reasons for development of consumer behaviour.
Equip the students with the knowledge of the consumer behaviour
Gain knowledge on hierarchy of needs
Explore measurement and arousal of motives.
Explore cognitive dissonance and various attribution theory.
Make them realize various models to the decisions.
Make them understand step-by-step process of need recognition.
Equip the students with the importance and the sources of collecting research data.
Unit I (12 Hrs)
Consumer Behaviour - Meaning and types of consumers, consumer behaviour – meaning and
importance – reasons for development of consumer behaviour – consumer behaviour and
other disciplines – variables and problems in studying consumer behaviour.
Unit II (12 Hrs)
Consumer Needs and Motivation - Motivation – meaning, types and role – human needs –
goals – hierarchy of needs and consumer‟s motivation – measurement of motives – arousal of
motives.
Unit III (12 Hrs)
Consumer Attitude – Formation and Change - Attitude formation – strategies of attitude
change – cognitive dissonance and attribution theories of attitude – change
Unit IV (12 Hrs)
Consumer Decision Making - Decision and various models of man – a simple consumer
decision making model – consumer decision rules – need recognition
Unit V (12 Hrs)
Consumer Research - Meaning and importance of consumer research – consumer research
process – methods of consumer research – sources of collecting marketing research data –
various external sources of information for consumer research – sampling – types of sample –
limitations of consumer research.
Textbook:
Suja R. Nair, Consumer Behaviour, Himalaya Publishing House, 1999
Reference Books:
P.C. Jain, Monika Bhatt, Consumer Behaviour, Sultan Chand & Co., 1st edition
Leon G. Schiffman, Leslie Lazar Kanuk, Consumer Behaviour, Prentice Publishing
House, 8th
Edition.
Del I. Hawkins, Roger J. Best, Kenneth A. Coney, Consumer Behaviour, Tata
McGraw-Hill, 8th
Edition
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – V
Optional\Elective Course II: Labour Welfare – 15UBAO53 Duration: 60Hrs
Credits: 3
Objectives
To know about the Labour Welfare Activities
To know about the powers of Trade Unions Course Outcome:
Know about the labour welfare activities followed in business unit
Made aware about the working conditions of workers and legal provisions related to
the accidents and hazards
Get familiarized with the principles of labour welfare
Identify the movement of trade union in India and its role
Understand the powers of Trade Unions
Making the procedures for collective bargaining and grievance settlement procedure
Providing the workers participation in management to the students
Acquaint the students with special laws pertaining to wages
Unit I (12 Hrs)
Labour Welfare - Concept – Objectives – Importance – Principles – Theories of Labour
Welfare – Labour Welfare Activities in India – Labour Welfare Officer: Duties & Functions.
Unit II (12 Hrs) International Labour Organization - ILO – Concept – Objectives – Principles – ILO & India –
ILO & Labour Welfare.
Unit III (12 Hrs)
Trade Union - Concept – Nature – Characteristics – Objectives – Functions – Importance of
Trade Unions – Trade Union Movement in India.
Unit IV (12 Hrs)
Collective Bargaining - Concept – Nature – Features – Importance – Procedures for
Collective Bargaining – Scope – Principles of Collective Bargaining Process.
Unit V (12 Hrs)
Workers‟ Participation in Management - Concepts – Aims – Objectives – Purpose – Benefits
– Limitations – Quality of Work Life – Introduction – Meaning - Issues – Barriers.
Textbook:
Industrial Law – N.D.Kapoor – Sultan Chand Publications
Reference Books:
Dr.M.R.Sreenivasan –Commercial and Industrial Law - Margham Publications
Dr.Varma & Agarwal –Mercantile and Industrial Law – Kings Book, Delhi.
Agarwal , Nair Banerjee - Industrial Relations – Pragati Prakashan, Meerut.
S.M.Sundaram – Industrial Law – Meenachi Publications , Karaikudi.
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – V
Skill Based Course – II: In-Plant Training – 15UBAS51 Duration: 30Hrs
Credits: 2
Course Outcome:
Explore the Practices of questioning and also observing capacity.
Gain the knowledge for preserving document (data).
Train them to gather details about company and company background.
Train them to overhaul on the functional areas of the company
Understand the importance of after sales service.
Understand the production process as flow (or) continuous.
Understand the functions of transportation, purchase department, storage department
and sales department.
Equip the students with practical knowledge and provide employment opportunities
Rules Governing Institutional Training
1. Each Student should undergo 25 days institutional training under a manager during the
fourth semester summer vacation and attendance certificate from the organisation is to be
submitted to the HOD.
2. He shall undergo the above training in the organisation approved by the department.
3. The student has to submit four copies of the report in not less than 50 pages within a month
of the re-opening of the college in the fifth semester.
4. In case of failure to submit the report within the above stipulated period the date of
submission shall be extended by another 15 days. If the student fails to submit the report even
within the period of extension he will not be permitted to appear for his subsequent semester
examinations.
5. During the work load allotted for training report and field study report (2hrs) the following
activities must be undertaken
A. Report discussion by the guide and the student
B. Report Writing
C. Report presentation by the students in the class for general discussion
6. The training programme shall be evaluated for a total of 100 marks out of which 40 marks
shall be allotted to the training programme to be evaluated by the training supervisor and 30
marks to be evaluated by the guide and student has to appear viva- voce conducted by the
faculty. The members of the viva-voce committee are HOD and External Examiner. The
maximum marks for viva- voce is 30. Minimum marks for pass in this paper are 50%.
7. If any candidate fails to secure a pass in his training programme he as to undergo the
training programme once again after completion of the course.
8. The training report must contain the following:
A. Introduction
B. Objectives of the training
C. Organizational structure of the concern.
D. Observations about working of the concern.
E. Identification of the problems, if any
F. Suggestions to solve the problem
G. Limitations of the training
H. Conclusion
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – V
Skill Based Course III: Case Analysis – 15UBAS52 Duration: 30Hrs
Credits: 1
Objectives
To give the students a hands on decision making opportunity with the real time
business situations
Course Outcome:
Demonstrate the theoretical concepts in action
Understand the relationship between the business and functional objectives.
Provide employment opportunities by analyzing societal cases
Provide a clear structure for all the various activities that organizations carryout
Enable to reveal their professional ability and skills to respond to a business scenario
Understand the simplified processes relating to environment compliance
Ability to examine the causes and provide alternative courses of actions for a problem
Gain knowledge in the field of decision making
Unit I (5 Hrs) Introduction – What is case study? – Preparing for case discussion – Benefits of case method.
Unit II (5 Hrs) Case Method and Roles – Role of a participant – Role of a leader – Nature of learning.
Unit III (2 Hrs) Steps in conducting a Case Study.
Unit IV (6 Hrs) Listening – Principles – Essentials – Factors affecting listening – Importance of Listening in
Case analysis.
Unit V (12 Hrs)
Practical Sessions – Discussion of cases from General Management and Functional areas of
Management.
Textbook:
1. Case Method – Neeta Baporikar, Second Revised Edition, Himalaya Publishing house,
Mumbai.
Reference Books:
1. Case Studies in Management – Prem Vrat, K.K.Ahuja, P.K.Jain, First Edition, Vikas
Publications, Mumbai.
Note:
1. No continuous internal assessment for this paper
2. Internal examinations alone will be conducted for 100 marks.
3. At the end of the semester, the students are given with 4 cases from different functional
areas and submit the case analysis in detail. Each case carries 25 marks.
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – VI
Core-XVII: Strategic Management - 15UBAC61 Duration: 75 Hrs
Credits: 5
Objectives
To impart the knowledge or strategic management to the learners.
To develop the strategic decision making among the learners. Course Outcome:
Equip the students knowing the Strategic elements and models.
Understand the issues related to strategic decision making.
Gain the knowledge of Dimensions in business.
Understand Corporate-Level strategies of expansion, stability, concentration will be
made sustainability of successive planning.
Equip the students knowing the Business level strategy ignites adopt whether Cost-
Leadership and Differentiation.
Equip the students knowing the Business level strategy ignites adopt Focus Business
Strategy in order to combination of both the strategy.
Unit I (15 Hrs)
Strategy - Meaning – understanding strategy – concept – strategic decision making – Issues in
strategic decision making – strategic management – definition, elements, models.
Unit II (15 Hrs)
Hierarchy of strategic intent - Strategic Intent – Meaning, concepts, vision, mission, goals
and objectives – Business – Definition, Dimensions of business, Business model.
Unit III (15 Hrs)
Corporate – level Strategies - Corporate level – Expansion – Stability – Concentration
strategy: Integration strategy – Horizontal, vertical. Diversification strategy – Relative,
Conglomerate, Risks of diversifications.
Unit IV (15 Hrs)
Business level strategies - Meaning – Generic Business Strategies – Cost leadership Business
strategy, Differentiation Business strategy, Focus Business strategy.
Unit V (15 Hrs)
Strategic Analysis and choice - Meaning – process – strategic analysis subjective factors in
strategic choice – contingency strategies – strategic plan.
Text Book:
Azhar Kazmi, Strategic Management and business policy Tata Mc graw –Hill
publishing company ltd, NewDelhi, third edition.
Reference Books:
R.Balasubramaniun,S.Ushapriya,K.Hema, Strategic Management, Gego publictation,
Trichy,first millennium edition.
Charles, W.L.Hill,Gareth,R.Jones, Strategic Management an Integrated Approach,
Biztantra publication NewDelhi,Sixth Edition.
A.Hitt,R.Duane,E.Hoskission, Strategic Management,Thomson publication, Noida,
Sixth edition.
V.D.Dudeja, Strategic Management in the next Millenium, Common
Wealth, New Delhi.
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – VI
Core-XVIII: Sales and Distribution Management – 15UBAC62 Duration: 75 Hrs
Credits: 5
Objectives
To create awareness of sales management
To inculcate the basic ideas of channels of distribution Course Outcome:
Know the qualities of a successful salesman.
Make the learners understand goal setting process in sales management.
Make the students realize designing sales territories and sales quota.
Gain knowledge in the process of Distribution management.
Understand distributor‟s policies and strategies.
Understand the channel distribution management.
Make them realize training the distributors‟ sales team.
Unit I (15 Hrs)
Introduction - Selling as a Part of Marketing - Sales Management Process - Role of Sales
Manager - Concept of Personal Selling - Sales Management and Salesmanship - The Ones of
Personal Selling - Process of Personal Selling - Qualities of a Successful Salesman.
Unit II (15 Hrs)
Goals in Sales Management - Goal Setting Process in Sales Management - Analyzing Market
Demand and sales Potential - techniques of Sales Forecasting - Preparation of Sales Budget -
Formulating Selling Strategies - Designing Sales Territories and Sales Quota.
Unit III (15 Hrs)
Sales Force Management - Organising the Sales Force - Designing the Structure and Size of
Sales Force - Sales Contests - Evaluation and Analysis.
Unit IV (15 Hrs)
Introduction to Distribution Management - Concept of Distribution Channel - Importance of a
Channel - Types of Channels - Primary Distributors - Specialized Distributors and
Participants – Distributors - Policies and Strategies.
Unit V (15 Hrs)
Channel Management - Force of Distributing Systems - Distributors Selection and
Appointment - Channel Conflicts and their Resolutions - Training the Distributors Sales
Team.
Textbook:
Marketing Management – Dr. C.B. Gupta, Dr. N. Rajan Nair, S.Chand & Sons
Co., Ltd., New Delhi, 8th
Revised Edition
Reference Books:
Donaldson B- Sales Management-Theory and Practice (Palgrave)
Jobber David and Lancaster Geoff- Selling and Sales Management (Pearson
Education)
Spiro- Sales Force Management (Tata Mc Graw Hill, 11th Ed.)
Still Richard R, Cundiff Edward W. And Govoni Norman A.P- Sales Management:
Decisions, strategies and cases (Pearson Education, 5th
Ed.)
Rosenbloom-Marketing Channels (Cengage Learning, 7th
Ed.)
Johnson and Marshall- Sales Force Management ( Tata Mc Graw Hill, 8th
Ed.)
Coughlan A.T.,Stern Louis W., EL-Ansary A.I. and Anderson E-Marketing Channels
( Prentice Hall of India, 6th
Ed.)
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – VI
Core XIX: Management Accounting – 15UBAC63 Duration: 75 Hrs
Credits: 5
Objectives
Understood the concept and application of management accounting along with the
preparation.
To learn the cost accounting concepts and applications. Course Outcome:
Understand the basic concepts and processes used to take management related
decisions
Able to interpret financial statements and ratio analysis
Enable the students to analyze and evaluate the fund flow and cash flows of the
organisation
Make the students get proficiency in marginal cost analysis
Gain practical knowledge on budgetary control
Understand in the area of application of marginal costing technique
Unit I: (15 Hrs)
Management accounting - Meaning, Nature, Functions, Scope, Advantages and
Disadvantages, Management accounting Vs Financial accounting – Financial statement
analysis, Comparative – common size trend percentages.
Unit II (15 Hrs)
Ratio analysis - Meaning mode of expression – Merits and Demerits - Classification of ratios,
Dupont control chart (Simple problems only)
Unit III (15 Hrs)
Funds and Cash flow statements – Meaning – Merits and demerits –Fund flow Vs Cash flow
statement – Preparation of fund flow statement – Preparation of cash flow statement. (Simple
problems only)
Unit IV (15 Hrs)
Marginal costing – Meaning – Merits and Demerits – Differences between absorption costing
and marginal costing – Fixed Cost and Variable Cost – Contribution – Break even analysis –
Margin of Safety – PVC Ratio – Assumption – Merits and Demerits – Application of
marginal costing.
Unit V (15 Hrs)
Budgetary control – Meaning – Objectives – Merits and demerits – Steps in budgetary
control – classification of budget – Budget based on Functions – Budget based on Flexibility.
Note: 60% marks for problems and 40% marks for theory.
Textbook:
Management Accounting – S.N. Maheswari, Sultan chand & sons- NewDelhi.
Reference Books:
Management Accounting – J.Made Goeda, Himalaya publishing house- Mumbai
Management Accounting – M.Y.Khan and P.K.Jain, Tata Mc Graw Hill Publishing
company-NewDelhi.
Management Accounting – T.S.Reddy & Dr.Hari Prasad Reddy, Margampublication-
Chennai.
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – VI
Core-XX: Secretarial Practices - 15UBAC64 Duration: 75 Hrs
Credits: 5
Objectives
To equip the learners on the procedures relating to the affairs of a company
To make the learners to know about the duties and responsibilities of a secretary Course Outcome:
Familiarize the learners with the procedures relating to the affairs of a company.
Enable the learners to have an idea about the proceedings of a meeting.
Make the learners know about the duties and responsibilities of a secretary.
Familiarize the concepts of secretarial practice
Provide the documents relating to formation of a joint stock company
Helps to know about the essentials of a valid meeting to the students
Understand the rules of drafting minutes
Helps to develop the secretarial duties relating to statutory meetings
Unit I (15 Hrs)
Company secretary - Secretary - definition-types- qualifications- appointments- duties, rights
and liabilities of a company secretary.
Unit II (15 Hrs)
Joint stock Company - Definition- features- kinds of companies- company formation-
Documents relating to formation: Memorandum of association- articles of association.
Unit III (15 Hrs)
Share capital - Share capital- meaning- kinds of shares-company meeting: meaning-
definition- kinds- Essentials of a valid meeting: proper convening authority- notice, agenda,
Quorum and chairman- appointment of chairman- secretarial duties relating to notice, agenda
and quorum, proxy: meaning – kinds
Unit IV (15 Hrs)
Motion, Minutes and Resolution - Motion: meaning- procedure of moving a motion-
Minutes: contents- kinds- rules of drafting minutes- Resolutions: meaning- kinds- distinction
between & resolution.
Unit V (15 Hrs)
General Meetings - Statutory Meeting: objectives & purposes- statutory report- contents-
secretarial duties relating to statutory meetings- Annual general meetings: objectives &
purposes- business transacted at the meeting- secretarial duties
Textbook:
N. D. Kapoor, Company law & Secretarial practice, Sultan chand & sons, 9th
revised
edition
Reference Books:
D.P. Jain, Secretarial practice, Konark publishers Pvt Ltd, 2nd
revised edition
M.C. Kuchhal, Secretarial practice, vikas publishers house pvt ltd, 14th
revised edition
P.K. Ghosh, Company Secretarial practice, Sultan chand & sons, NewDelh
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – VI
Optional\Elective Course III: Advertising and Sales Promotion - 15UBAO61 Duration: 60 Hrs
Credits : 3
Objectives
To enable the learners to know the importance of advertising in business.
To develop the creativity among the learners to advertising.
Course Outcome:
Understand the communication objectives behind advertising and promotions
Understand the relationships between marketers and communication agencies
Make the students understand budget ignites unnecessary cost.
Realize them knowing the step-by-step process of compaign planning.
Critically analyze current and past advertising promotion campaigns
Provide employment opportunities in the field of advertising
Equip the students knowing the necessity of after-sales service.
Equip the students knowing the fascinating of sales promotional instruments.
Unit I (12 Hrs)
Advertising - Meaning – Importance – Objectives – Media – Forms of Media – Recent trends
in advertising - Promotional Mix – meaning – factors for selection of promotional mix –
Steps involved in developing effective communication –
Unit II (12 Hrs)
Advertising agencies – advertising budget – advertising appeals – social effects of advertising
– advertising copy – objectives – essentials – types – Elements of copy writing : Headlines,
Body Copy – illustration – catch phrases & slogans – identification marks.
Unit III (12 Hrs)
Advertising layout – functions – design of layout – typography printing process – lithography
– printing plates & reproduction paper & cloth – size of advertising – repeat advertising –
advertising Campaign – Steps in campaign planning
Unit IV (12 Hrs)
Personal Selling – objectives – salesmanship – process of personal selling – types of sales
man, sales force management – importance – sales force decision – sales force size –
recruitment & selection – training - methods – motivating salesman controlling – fixed sales
territories – quota – evaluation
Unit V (12 Hrs)
Sales promotion – meaning – methods – promotional strategy – marketing communication &
persuasion – promotional instruments : Advertising techniques of sales promotion –
consumer & dealers promotion. After sales service.
Text Book :
R.S.N. Pillai and Bagavathi - Modern marketing principles and practices, S. Chand &
Company ltd, 2002
Reference Books:
Devendra Thakur, - Advertising, Marketing and Sales Management, Deep & Deep
Publishing Pvt., Ltd., 2005
Rajeev Batra, John G. Myers, David A. Aaker, - Advertising Management, Prentice
Publishing House, 18th
Edition.
George E. Belch & Michael A. Belch, - Advertising and Sales Promotion, Tata
McGraw-Hill, 6th
Edition
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – VI
Optional\Elective Course III: Security Analysis and Portfolio Management-15UBAO62 Duration: 60 Hrs
Credits: 3
Objectives
To familiarize the learners with basic concepts of Securities Analysis and Portfolio
Management.
To acquaint the learners in respect to the investment decisions related to financial
assets, the risks and the returns involved Course Outcome:
Understand the various alternatives available for investment.
Find the relationship between risk and return.
Value the equities and bonds.
Gain knowledge of the various strategies followed by investment practitioners.
Apply efficient markets and behavioral finance theory to finance scenarios.
Employ the concepts of risk, return, and diversification to investments.
Apply financial tools and knowledge to evaluate the basic structure, functioning and
regulation of banking institutions
Understand the fundamental and technical analysis to study the movement of price of
the shares
Unit I (12 Hrs)
Investment - Meaning of Investment, speculation, gambling- Investment objectives-
Investment process- Investment information- Investment alternatives.
Unit II (12 Hrs)
Risk & Return - Define risk- types of Risks- minimizing risk exposure- risk management-
standard deviation & variance- stock return & valuation- valuation through P/E ratio
Unit III (12 Hrs)
Fundamental Analysis - Economic analysis- industry analysis- company analysis-
Comparative statement & ratios
Unit IV (12 Hrs)
Technical Analysis - Meaning & assumption of technical analysis- Dow theory- trend-
support & resistance level- Indicators- Odd lot trading- Moving average- Oscillators-
Relative strength index- Rate of change- charts- Triangle- flags- comparison of technical &
fundamental analysis
Unit V (12 Hrs)
Portfolio Management - Portfolio construction- portfolio-Markowitz model- portfolio
evaluation- portfolio revision
Textbook:
Punithavathy Pandian- Security & portfolio management, Vikas publishing house Pvt
ltd- New Delhi- Third edition
Reference Books:
Donald E. Fischer, Ronald J. Jordon Security & portfolio management, An imprint of
pearson education- UK- sixth edition.
Samir K. Barua, J.R. Varma, V. Ragunathan Portfolio management, Tata McGraw hill
publish & co ltd- New Delhi- Ist Revised edition.
N.J.Yasawy Stock market analysis intelligent investor, Vision books- New Delhi-
1994
Preeti Singh Investment management security analysis & portfolio management,
Himalaya publishing house- Delhi- 19th
edition
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – VI
Optional / Elective III- Training and Development - 15UBAO63 Duration: 60 Hrs
Credits: 3
Objectives
To know about the various methods of training.
To know about the Management Development Programme. Course Outcome:
Know the various methods of training.
Identify the training needs
Analyse the training techniques based on its usefulness in bringing the desired output
Provide the internal and external selection methods of training in modern way
Evaluate the training effectiveness in management
Equip the evolving development policy
Design development programmes for the benefit of the organization
Understanding the training budget and its preparation and approval
Unit I (12 Hrs)
Identification of training needs - Training Objectives – Identifying training needs – Evolving
training policy – Principles of Learning – Training , Development, Education.
Unit II (12 Hrs)
Training Techniques - Issues on Training- Location – Duration – Techniques – On the Job
Training – Off the Job Training – Cost of training – Training Budget
Unit III (12 Hrs)
Selection of Trainer - Election of trainees – Basis – Criteria – Selection of trainer – Internal /
or External.
Unit IV (12 Hrs)
Evaluation of Training - Training Methods for different levels of employees – Evaluation of
training effectiveness.
Unit V (12 Hrs)
Management Development - Management Development – Objectives – Identifying
Development needs - Evolving Development Policy – Designing Development Programmes
– Issues in development – Evaluation of development effectiveness.
Textbook:
S.K.Bhatia - Training and Development –– Deep & Deep Publications ltd.
Reference Books:
Taylor & Lippitt.- Management and Training Hand Book
T.A.A.Latiff - Training for Management
Lynton & Pareek. Training and Development
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – VI
Skill Based Course - IV: Project Report – 15UBAS61 Duration: 30 Hrs
Credits: 1
Course Outcome:
Provide an idea about the research writing process
Improve the presentation skills and make present the findings in a creative way
Strengthen the student‟s knowledge in specific areas
Provide key components for understanding the result of a project
Motivate to understand the details of questionnaire surveys and relavant things
Insist to determine the data collection and equip them to solve the issues relating to
that
Provide the better idea of the documentation of the research report
Make the students identify socio-economic problems and help them to survive in the
society
Rules governing project Report
1. Each student should undergo 2 weeks field study in the optional area after completion of
the V semester examinations.
2. The student has to submit the field study report in four copies in not less than 50 pages
within a month of the re-opening of the college in the 6th
semester.
3. The field study report will be evaluated by the guide and the HOD. The student has to
appear a Viva-Voce conducted by the panel of HOD and External examiner.
4. If the student fails to make the field study and fails to submit the report, he will not be
permitted to appear for the 6th
semester examinations.
5. The field study report must contain the following:
A. Introduction
B. Objectives
C. Methodology
D. Data Analysis
E. Findings
F. Limitations
G. Suggestions
H. Conclusion
Sri Kaliswari College (Autonomous) – Sivakasi
Choice Based Credit System
UG Programme – B.B.A. – 2015-2018
Semester – VI
Value Based Course: II-Retail Management – 15UBAV61 Duration: 30 Hrs
Credits: 1
Objectives
To impart the basic ideas of retail management
To stimulate the learners towards retail ownership Course Outcome:
Gain familiarity with the role of retailer in the distribution channel
Identify the functions of a retailer
Develop the benefits of retail sectors in the society
Understand the wide variation of retail organizations in terms of product orientation
and format
Identify the store, non-store, generalist, specialist and service retailing
Help the students to get employment in retail stores.
Gain familiarity with the factors and arrangement of self service, check out system in
retail markets
Unit I (6 Hrs)
Retailing – Definition – Scope – Retailer role in the distribution channel
Unit II (6 Hrs)
Function of retailer – Benefits of retailing – to customer, manufacturer, and wholesalers.
Unit III (6 Hrs)
Retail organization formats: Retail ownership - Store based format and non store based
format.
Unit IV (6 Hrs)
Store Management – Role of store manager in store merchandising.
Unit V (6 Hrs)
Arrangement of self service – Factors in self service.
Textbook:
Swapna Pradhan Retailing Management – TATA Mc Graw Hill, New Delhi
Reference Book:
Berman,Barry and Evans – Retail Management – Prentice Hall of India Pvt Ltd, Delhi