Q1 2016

technology to identify and understand behaviors

“In 2008 we realized the vast permanent data footprint of our lives may represent the key to decoding the fundamental complexity of human beings and their behavior. We began to understand the insights, solutions, processes and predictions one could generate at massive scales and speed. We started to envision a technology that could understand and autonomously replicate human behavior with intuition, experience, and even emotion. That’s when we realized that we could change outcomes in any industry, country, language, and level of complexity. To accomplish this we built SQREEM.”

Ian Chapman-Banks, CEO and co-Founder of SQREEM Technologies

SQREEM PROVIDES ANSWERS TO PROBLEMS

Companies traditionally spend huge amounts of money in order to access new markets, identify optimal products, or devise and enhance strategies. This process is hard to scale, time consuming, and very often leads to highly subjective outcomes as it involves human beings analyzing human beings.

PROBLEM 1 : assumptions drive strategic decisions

Companies now have huge amounts of their own data and they don’t know what to do with it. Classical statistics and research have very poor track record in anticipating changes, factors of influence, and context around human behavior. Many of the current solutions available are dubious in their accuracy.

PROBLEM 2 : too much of the wrong data

Data to detect fraud and potential threats exists and is accessible. However, existing solutions are not scalable, prone to human error, or fail to understand behavioral intricacies and context. In addition, conscious malfeasance is a behavioral pattern purposely disguised as ‘normality’ or business as usual. To identify operational malfeasance an effective solution must identify an anomaly in the shape of normality.

PROBLEM 3 : anomaly detection has flaws

It is a brilliant solution towards the complexity of Big Data Intelligence. SQREEM is one of the most technically flexible analysis platforms in the market. There is no limit as to what data type, or format it is able to process. There is no comparable in the market. The technology can predict human actions and anticipate anomalies and fraud. Our products unveil unknown patterns and facts with actionable output to help clients making decision. SQREEM provides software solutions for companies across different markets to understand customers, plan strategies and tactics. The products are designed for global brands and the financial markets, but the core technology can be deployed into other industries.

CRREAMCampaign-Reach-Research-Evalua3on-And-Measurement

ConsumerBrands

P&PProfiling&Produc3onBanking&WealthManagement

BRMBehavioralRiskManagementOrganiza8onalRiskManagement

FrontrunnerAssetManagement

SavantResearch

PRODUCT PORTFOLIO

Tracks Online Traffic

Tracks All Search Activity

Reads All Blog Posts

Reads All Social-Media Posts

Reads All News Content

Tracks Mobile Device Activity

Can Integrate ANY Client Data

SQREEM maps countries

User Select (any): • Brand/Product • Target Audience • Target Behaviors

DetectOp8malTargetGroups

ViewTargetGroupBio

Industry-SpecificGroupAnalysis JourneyMapping

Media&ContentStrategy/Plan

Detectop8malgroupsacrossthousandsofpossibleaudiences,segments,behaviors,orpersonas

View&understandtargetgroupmembersandengagementchannels.Whoismytargetaudience?[GeneratedwriPenreportsanddashboards]

BuildACTIONABLEReports/Maps/Strategiescovering

millionsofbehavioralgroupaEributesin

ANYMARKET,INDUSTRY,LANGUAGE.

ChoosefromasuiteofEXECUTIONPACKAGES.

USE CASES

Spot affinities between brands and find the best location for a shop

Find the best media for a marketing campaign and the best publication/broadcast and monitor effectiveness

Identify new markets based on group of behaviors and affinities instead of using classical demographic segmentation

Understand why sales decline in a specific market, and how to react

Predict/anticipate consumer reactions to the launch of a new product

Compare product effectiveness between different markets

Identify consumer purchase intentions, wishes and needs and help developing new products and measure penetration

Measure and track product or brand awareness in selected markets

Understand what consumers look at, how they compare to and what makes them buy the product (or not)

Prevent fraud and threats by unveiling new patterns of behavior

Define new risks based on people’s behaviors and refine insurance premiums

Monitor external risks and anticipate cyber-activities

Identify what triggers stock market trades, how they are influenced and how traders’ decisions are built

Get people’s real intentions and non-declared intentions

Forensic analysis of in-house data

Bridge data from structured and unstructured sources and help companies make the best use of the Big Data, with no human interaction

• SQREEMaskedtoreviewopportuni8esinsocialclubs&othergroups(Australia)

• SQREEMfoundnorela8onshipsingeneralexceptanunusuallyhighlinkagebetweenMetLife&oneveteran’sgroup

• MetLifewasactuallyconduc8ngmassivetelemarke8ngcampaignwiththatspecificgroup

• Helpedclosedeal

• SQREEMtaskedtohelpfindnewmarketopportuni8esforbusinessgrowth

• SQREEMfoundmajordemandforusedcarloanswithaffinityforbank,butbankdidnotoffer

• ProposaltolaunchusedcarloanservicedevelopedandadoptedbyBoard

• First8meserviceforBPI

• SQREEMtaskedtoassessHNWIopportuni8es

• SQREEMdiscoveredkeydifferencesininterest/demandamongHK&SGHNWIwithdirectimplica8onsforproduct&marke8ngapproach

• UBSseparatelyvalidatedkeyinsightsandrecommenda8ons

• PresidentflewintoSGfordirectreviewthenapproved5yrdeal&sharingofclientdata

•  KFC(PH)customerreviewvs.McD

• SQREEMiden8fiedkeybehavioralaPributesforthosewithandwithoutaffinityforKFC

• Twokeygroups:pregnantwomenandyouthsub-group

• Menuchanges:broughtbacknuggets&healthyop8ons

• Revampedcontent&engagementstrategyforyouth

SOME ANECDOTES FROM OUR CLIENTS

14

• DetectedallCustomers• DeconstructedCompe8torReach• Iden8fiedUnknownTargetSegments• Iden8fiedwhatexactlydrivesCustomerPurchaseDecisions• DeconstructedOp8malProductOffering• MappedEngagement&MessagingChannels

Cloud-HostedComputaOonidenOfied...(within12hrs)

• 180Watch-Makers(Globally)• 42,000BehavioralElements(Australia&Singapore)• MappingDemographics&Personali8es(LuxuryWatches)

Watchbrand WatchbrandInternalConvert ExternalConvert

Watchbrand

WatchbrandMen’sCollec;on Women’sCollec;on

Aspira8onalVIP-Culture

Connoisseur EnthusiastBrandAficionado BigSpender

(LuxuryWatchCategory) (LuxuryWatchCategory) (LuxuryWatchCategory)

CRREAMCampaign-Research-Reach-Evalua3on-And-MeasurementConsumerBrands

Leadingwatchbrand(picturenotrepresenta8ve)

AudienceOrigin:• Specialoccasiondriven• Indica8veofgijpurchasebymaleforfemale• Married,Star8ngaFamily,Mid-Life&Older• Overlapswithotherwatched• Spendingpower

DominantPricePoint:

TopCompeOtors:Limitedpersonal(male)experience,highlyrecep;vetosugges;onandguidance

TopAudienceCharacterisOcs:• WantstoLoseWeight• FollowsGlobalNews• GekngMarried• WatchesTV• LikestoDine• BuyerisNOTtherecipient,thusdiversifieduniverse

LatestPersonalFads:• TwiPer• Interna8onalNews• EntertainmentNews

TopMediaEngagement&Influence:• NewsMedia• ArtVenues&Museums-ScienceCentre• Newspapers

TopContentChannels:• Play&FollowGolf• BloggingSites• Women’sInterest• PopularPortals• NewsMagazineBlogs&Sites• Home&GardenMagazines

PercepOonBrandPersonality

PlayfulBold

Brand

DaringExci;ng

Glamour

Op;mis;c

CourageousElegant

Beauty

Hate

Love

TopMediaConsumpOon:• StreamingNews• TwiPer-NewsCoverage• Blogging

TARGETING:TwiEer-NewsCoverage,OnlineMedia&News,GolfingMagazines• SpecialOccasionpurchasebymalebuyerforfemalerecipient,(wife,daughter,etc.)• Categoryknowledgeislimitedoverallandnon-existentinthefemaledomain.• Thismakesthemhighlysugges8bleandopentoguidance.• Percep8onandpriorityiswhat‘he’assumesorprojectsontotherecipient,(designexpression,etc.)• Passionateaboutgolf.• Readsnewspapersandconsumesnewsmedia.• 45–60yearsold,specialoccasion,olderrela8veorhusband,wedding/child-birth,etc.• ThereisasignificantamountoffemaleinterestmediaconsumpOon.WearedetecOngthe

recipientandthespecial-occasion,whicharecausalfactors,yetnotdirectlyengagedinbythe

buyer.

• SpecialOccasionbrand-awarebuyersareatargetmarketforthisbrand’swatches.Leveragingthe

brandispossible,targeOnghastobefocusedonsuggesOonandguidancetomalebuyerabout

whatfemalerecipientwants.

InSummary(Connec8ngtheDots):

MostRelevant(Online)Publishers:• NoosaNews• DailyMirror• TheDailyMail• NTNews• CNN• YahooNews• StripesGi[recipientandpurchasingparty

WatchbrandExternalConvert

• IntenttoBuybrand’sWatch• ComestobrandSpecificallyforWatchPurchase• NotaCustomerOtherwise

-5.88-2.00

2.22-2.62

-7.78-5.94-5.94

6.25-4.12

-2.52

Basic(nonLux)BasicLuxOther$0.5-$1.5KBasicLuxSwiss$0.5-$1.5KEntryLuxOther$1.5-$4.5KEntryLuxSwiss$1.5-$4.5KMid-LuxOther$4.5-$10KMid-LuxSwiss$4.5-$10KTopLuxOther$10-$40KTopLuxSwiss$10-$40K

UltraLux>$40K

TargetAudience-2(T2):ExternalConvert

Flirty

Leadingwatchbrand

CRREAMCampaign-Research-Reach-Evalua3on-And-MeasurementConsumerBrands

Largeglobalbank,lookingatSingapore

• CreditCardinSingapore• PremiumBanking• Brand/ProductMarketEngagement&Percep8on• Compe88veComparison&TargetMarketReach• Iden8fiedAc8onableInsights

BehaviographicInterface LiveTracking ContextMapping SQREEMReports

+15.32%

+9.82%

10.94%

+8.82%

+8.78%

+8.53%

+8.51%

+8.01%

+7.97% +5.71%

+5.99%

+6.10%

+6.21%

+7.92% +7.37% +7.08% +6.94%

+6.68%

+5.41% +5.29% +5.27%

+5.17%

+4.99%

+4.81% +1.54%

+3.65%+4.78%

Box-Size=ThisspecificClient-BehavioralRelevance(vs.SGaverage)Box-Color=BehavioralEngagementVolume(allofSG)/DarkGreen=Large&Red=Small

Percen;lesaboveSGpopula;onaverage.Average=50thPercen;le

Dispropor8onallystrongbankClient-Affinityrela8vetomarketsize.

Dispropor8onallystrongClient-Affinityrela8vetomarketsize.

OPPORTUNITYFINDER-RESTAURANTS

(E.g.Cedele,Delifrance,etc.)

• Universalbank–verylarge• 60,000Accounts• 3millionTransac8onsperyear• 8yearsofdata• 50,000TradedInstruments• AllTradesExecutedby322Banks,Globally(incl.banktradingaccounts)• AcrossallAssetClasses• 16,000Unique(Investor)BehavioralPaPerns

LOOK-ALIKE

BRMBehavioralRiskManagement

LOOK-ALIKE

P&PProfiling&Produc8on

PassiveDetec8on

P&PProfiling&Produc3onBanking&WealthManagement

BRMBehavioralRiskManagementOrganiza8onalRiskManagement

0

10000

20000

30000

40000

50000

60000

1 84

167

250

333

416

499

582

665

748

831

914

997

1080

1163

1246

1329

1412

1495

1578

1661

1744

1827

1910

1993

2076

2159

2242

2325

2408

2491

2574

2657

2740

2823

2906

2989

3072

3155

3238

3321

3404

3487

3570

3653

3736

3819

3902

3985

4068

4151

4234

RemiEances

CommonIntent-1

CommonIntent-2

RemiPanceforPayment

RemiPanceIn/Out

DiversifiedAccountAc8vity

(Payment,Repayment,etc.

FOREX

EventSequences

EventSequenceFrequency

Real-WorldExample

0

50

100

150

200

250

300

350

400

450

500

1 90

179

268

357

446

535

624

713

802

891

980

1069

1158

1247

1336

1425

1514

1603

1692

1781

1870

1959

2048

2137

2226

2315

2404

2493

2582

2671

2760

2849

2938

3027

3116

3205

3294

3383

3472

3561

3650

3739

3828

3917

4006

4095

4184

RemiEances

0

50

100

150

200

250

300

350

400

450

500

1 3 5 7 9 1113151719212325272931333537394143454749515355

In-Out-In-Out….

Forex&Debit

Acct.MASKED-000032197• FAIL–IntentNormalcy• FAIL--Lookalike

3Lookalikes>90%Commonality

• Wearetracking450,000Brands,Products&Behaviors(700mil.People)

• BehavioralINTENT-IndexUniverse,goingbackdailyfor2yrs

• ConsumerIntent• B2B&EnterpriseAc3vity• PropertyMarkets&Construc3on• IndustrialAc3vity&RawMaterials• IntentonCapitalOuIlows

China

DailyEconomicHeartbeatofChina

FrontrunnerAssetManagement

1,800

2,300

2,800

3,300

3,800

4,300

4,800

5,300

5,800

Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15

ShanghaiSSEComposite

“SQREEM has the answer to your questions. But are you prepared to take the actions?”

Rene Raiss, co-founder, SQREEM Technologies

Winner of the UBS Global Innovation Challenge Dec 2014 Mumbrella Asia Marketing Technology Company of the year May 2015 I-Com Data Venture Challenge 2015 Finalist – Winner of the Audience Vote Nominated for a Cannes Lion in Innovation by the Unilever Foundry - awarded June 22nd Cannes contact: info@sqreem.com