Springer Yellow Sale in Mathematics Sales Presentation May 2009 Trade Sales ROW 2009

Springer Yellow Salein Mathematics

Sales Presentation May 2009

Trade Sales ROW2009

2

Sandra Cortes | Sales Support Heidelberg | yellow09_presentation.ppt

Springer Yellow Sale

The Yellow Sale - Basic Information

• The Yellow Sale is an annual event from

March 1 to July 31 in Europe, Asia and

Africa.

• The Yellow Sale has different titles every year to ensure a new

focus of attention and interest.

• The Yellow Sale has attractive, long-selling titles hand-picked

from Springer‘s 6000 mathematics books in print.

• The Yellow Sale includes many textbooks and monographs

suitable for course adoption and/or self-study.

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The Yellow Sale 2009

This year‘s Yellow Sale has:

• Sale prices reduced 40-50% off

• 340 titles in 4 languages - 290 titles in

English, 30 in French, 19 in German and 1 in

Spanish

• 185 undergraduate and graduate textbooks

• 1966 copyright year for the oldest publication

and 45 recent publications from 2007

• 8 back-in-print Lecture Notes in Mathematics

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The Top 5 Bestsellers so far in the Yellow Sale 2009

1. Arnol‘d, Mathematical Methods of Classical

Mechanics, 1989

2. Scriba/Schreiber, 5000 Jahre Geometrie, 2005

3. Engel, Problem-Solving Strategies, 1998

4. Eisenbud, Commutative Algebra 1999

5. Fulton/Harris, Representation Theory 1991

Four of the top five were published more than 10

years ago – proof of the lasting appeal of

mathematics and the Springer Yellow Sale!

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The Birkhäuser Green Sale

The Yellow Sale is complemented by

the Birkhäuser Green Sale – 50

excellent mathematics titles by our

sister company.

1.Knapp, Lie Groups, 2002

2.Berstein, Langlands Program, 2003

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The Active Market for the Yellow Sale

• Mathematicians can be found in every sector: academia, research,

industry and applied sciences.

• There is a constant need to obtain or replace past years‘

publications because backlist titles remain relevant; even classic

content is read in modern times.

• University libraries often carry multiple copies of standard Springer

mathematics textooks for students because they are relevant for

different degree programs.

• Self-study and continuing eduction programs can turn to Springer

books for supplementary reading into the history and

development of mathematics.

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Springer Mathematics Overview

• Springer Mathematics covers the full

range of subject matter at every level,

from introductory textbooks to current

theoretical research.

• Springer has more than 6,000 books in

mathematics still available in print.

• Many previously out of stock titles are

back in print thanks to modern printing

on demand technology. The complete

flagship series Lecture Notes in

Mathematics is just one example.

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Thank you for participating in the Springer Yellow Sale!

Did you know that the name „Yellow Sale“ was coined after the yellow color typical of Springer mathematics books?

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Springer Yellow Sale in Mathematics Sales Presentation May 2009 Trade Sales ROW 2009