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Long Caye

on Lighthouse Reef

Sales and Marketing Plan

May 2009

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Agenda

• Project Objectives• Sales Strategy• Target Market• Long Caye Value Proposition

• Competitive Landscape/Positioning• Marketing Communications• Challenges and Opportunities• Impact of Global Economy

• Eco Reef Value Statement

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Project Objectives

Eco Reef was formed to acquire, improve, developand sell real estate in Belize

Short Term

• Aggregate strategicallyimportant land assets onLong Caye, LighthouseReef Atoll

• Generate cash for debtservice and repayment

through sale of individualhome sites on Long Caye

Mid Term

• Segregate southern andnorthern tips for futurecommercial development

• Assemble development / infrastructure team

• Establish nature preserve

Long Term

• Exchange preferredsouthern and northern tipland parcels for equitycarry in commercial resortdevelopment

• Create Long Caye science

and research center

• Establish renewableenergy system for LongCaye

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Sales Strategy

• Limit number of home sites availablefor sale at any one time

• Combine existing parcels to createpremium home sites

• Maintain inventory balance – Beach Front – Ocean Front – Ocean View – Interior Highlands – Interior Wetlands

• Offer incentives to buyers willing to

build within 12 months• Target initial home sites to facilitate

gradual infrastructure development

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Target MarketHistorical Belize Tourism

• Consistent Year over Year growth intourism, CAGR 3%

• February/March highest touristarrivals of the year

200,000

210,000

220,000

230,000

240,000

250,000

260,000

2003 2004 2005 2006 2007

Year

# o

f t o u r i s

t s

Tourist Arrivals, by Year

American61%

European13%

Canadian7%

Other8%

Belizean4%

Guatemalan

5%

Mexican2%

Tourist Arrivals, by Nationality

• Americans and Europeans lead theBelize tourism market

• U.K (30%), Germany (12%),Netherlands (10%) are majority ofEuropean tourists currently visitingBelize

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Target MarketHigh Net Worth Individuals

• High Net Worth Individuals (HNWI) – Defined as investable assets in

excess of US$1 million – Key factors influencing purchase :

• Investment appreciation• Early opportunity• Environmental/social

responsibility factors• Remote location/Lighthouse Reef

Atoll• Low density land planning

• Recreational activities(diving/fishing) – Number of high-net worth individuals

worldwide is estimated at 9.5 millionand totals US$37.2 trillion

Region Number

Global 9,500,000North America 3,000,000Europe 2,900,000Asia-Pacific 2,600,000Latin America 400,000Middle East 300,000Africa 100,000Other 200,000

HNWIs (more than US$1million, in 2006)

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Target MarketUltra-High Net Worth Individuals

• Ultra-High Net Worth Individuals – Defined as investable assets in

excess of US$30 million

• Number of Ultra-High Net Worthindividuals worldwide is estimated at95,000

Region NumberGlobal 95,000North America 38,400Europe 23,200Asia-Pacific 18,200Latin America 9,600Middle East 3,300Africa 2,000Other 300

UHNWIs (more than US$30million, in 2006)

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Target MarketGeographic locations

• Geographic Regions – United States

• California• Arizona• New York• Florida

– Canada• Alberta• Ontario• Quebec

– EU Countries• United Kingdom• Germany• Netherlands• France• Spai n

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Long Caye Value Proposition

• Remote location• Ultra-low density• Environmental aspects• Proximity to the Blue Hole and Half

Moon Caye• Proximity to premier dive and

fishing locations• Abundance of wildlife• Pristine coral reef• Basic infrastructure in place• Only home sites for sale on the

Lighthouse Reef Atoll

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Competitive Landscape/PositioningCaribbean Comparables

Eleuthera, Bahamas (US$115,000)- 90 x 150 waterfront lot, beach access

Stella Maris, Bahamas (US$175,500)- 100’ beachfront

Grand Cayman, Cayman IslandsPrice Range: (US$475,000 to US$640,000)- .42 to .48 acres, oceanfront

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Competitive Landscape/PositioningCentral America/Belize Comparables

Southern Belize (US$120,000)- 200’ beachfront lot

Hopkins, Belize (US$190,000)- Investment/development, beach view lots

Pumpkin Beach, Hondurus (US$50,000-$240,000)- Beachfront/interior land development

Bocas Del Toro, Panama (US$125,000)- Beachfront development

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Challenges and Opportunities

CHALLENGES OPPORTUNITIES

• Domestic transportationlogistics

• Lack of mature infrastructure

• Current global economicconditions

• Establish local transportation

logistic company• Establish renewable energycapability

• Enhance land value with minorimprovements

• Future resort development

• Establish model for environmentaland social responsibility

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Impact of Current GlobalEconomic Conditions

• Investment portfolio’s down~30% on average

• Target market becoming morerisk averse,

• Cautious investors – extendingthe decision making process

• Target market apprehensiveabout ‘real estate’ investments,but remain open to the ‘right’opportunities

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Marketing CommunicationsPlan/Strategy

Advertising – Print – Online

Editorial – Editorial opportunities – Co-authored articles

Website

Collateral Materials – Print/Electronic sales tools

PLAN

AdvertisingPlace advertisements in target market media- Magazines, websites, newspapers, radio- Condé Nast Traveler, Islands, Forbes, WSJ, etc.

EditorialCreate relationships with target market mediaeditorial staff to gain ‘mindshare’ and interest- Travel magazines, newspapers, radio (NPR)

Website

Create an interactive, comprehensive website topromote Long Caye

Collateral MaterialsCreate printed and electronic sales tools thatare attractive to the target market

STRATEGY

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Eco Reef Value Statement

As a steward of Long Caye and the Lighthouse Reef Atoll, Eco Reef is passionatelycommitted to the preservation and protection of both Long Caye and its surroundingreef. We are both a socially and a fiscally responsible organization. We believe that,while it is our duty to provide our shareholders with an appropriate return on theirinvestment, we will not lower our ecological standards or compromise our principalsin the pursuit of additional profit. We take a long term, holistic approach to our work,always searching for ways to improve the quality of our offerings through themindful, yet aggressive, adoption of leading edge environmentally friendlytechnologies. We are fair, honest and honorable in all our business dealings. Wedemand that, at all times, our team members communicate in a kind constructiveand respectful manner. We seek to demonstrate to the world what can be done when

people, passion and technology team up with nature to create an extraordinary userexperience and sustainable financial success .