Spring 2011 European Tours ProposalEllen LatskyTour Developer-EuropeQuest Specialty Travel

"Explore with us...learn from the world"

Tour Development GoalsFocus on

significant experiences◦ Preserve QST

valuesPrice tours

reasonablyCreate learning

opportunities◦ Offer local guides◦ Provide experts

Tour Strategy ObjectivesProvide low cost tours

◦Use local transportationProvide educational experiences

◦Have meaningful cultural exchanges◦Utilize local knowledge of

geopolitical historyProvide tours for different

physical abilities

AimHigh

er

Focus Group Data Analyzed

TRENDS

MAJOR FINDINGS

CONCLUSIONS

Focus Group Analysis-TrendsTrends for American

Tourists◦Concern for safety a high priority

◦Middle East and Asian travel less popular

◦European destinations more popular than Pacific Islands

◦Trip destination correlated to trip length

Focus Group Analysis-FindingsMajor Findings by Age

◦18-35 - look for adventure

◦36-49 - seek culture experiences

◦50-75 - desire to be safe and comfortable

◦45-70 - travel more than other age groups combined

Focus Group Analysis-ConclusionsGeneral Conclusions◦Stress safety issues and concerns

◦Target tours for 45-65 yr. olds

◦Target economic travelers of all ages

◦Expand adventure tour offerings

Mediterranean Islands Bike TourMallorca Spain

A view of the beach along the north side of Mallorca near the village of Alcudia.

Travel 135 miles from palma to la puebla for over 6 days

Online survey results

saftey price expirience0%

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30%

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80%

2years pastlast yearthis year

Adventure series

Self guided Family Cruise Extreme