Spread the

Word

Nature of the promotional

Mix4.01 C

Jordan DuBois

Mix

it U

p

Promotion

The Purpose of promotion is to tell

customers about a

company’s goods,

services, images, or

ideas to get the to buy.

Prom

otio

nal M

ix

The specific combination that a

business uses to send it’s

message to customers.

Find t

he R

ight

Ble

nd AdvertisingBusinesses often use

advertising to encourage short-term sales, build product awareness, and develop a brand image.

Adve

rtising

Works best

when:

Product

awareness Is

low

Features are

not obvious

Product need

to stand out

of competition

Sales industry

is rising

Find th

e R

ight

Ble

nd

Personal selling

is the form of

promotion that

finds clients

needs through

planned,

personal

communication

that enhances

future business

Publicity is an

identity-

building tactic

defined as a

non personal

presentation

of ideas.

Promotional

message is

usually

through a

third-party.

&Publicity

Personal

selling

Perso

nal se

lling

& Pu

blicity

Personal

selling

publicity

Sale

s Pr

om

oti

on

have

you e

ver

seen t

hese

sale

s pro

moti

on

exam

ple

s?

Types o

f

Products

There are three types of products:

1.Covinence

2.Shopping

3.Specialty

convenience

shopping

specialty