Organised by Supported by

26-28 August, 2016HITEX, HYDERABAD

AN EXPO THATCELEBRATESSPORTS,FITNESS &WELLNESS

THE INDIAN SPORTS,FITNESS AND WELLNESS INDUSTRYOverview & Growth Potential

With increasing disposable incomes as well as awareness about the importance of healthy body and mind,

the Indian sports, fitness and wellness industry is poised to grow at an exponential pace. The sports industry

in particular has seen unprecedented growth over the last 10 years with revenues spiking from 856 million

USD in 2006 to 1899 USD in 2015. This has created remarkable opportunities for businesses in the industry

to start or grow their enterprises.

The Indian fitness industry too has immense potential for growth. Rising stress levels, sedentary lifestyles

and increased consumption of junk food has led to greater need for healthy lifestyles. But currently the

fitness industry in India remains fairly fragmented since the majority of the market appears to be dominated

by a large number of mom-and-pop gyms. Organized fitness services account for merely 25% of the overall

fitness industry. The organized fitness market is concentrated in top eight cities of India (Delhi NCR, Mumbai,

Bengaluru, Chennai, Kolkata, Pune, Hyderabad, and Ahmedabad). However, the markets in most of these

cities remain under-penetrated.

The sports, fitness and wellness industry in India is expected to grow at a rate of 23% in the next year and

over 70% in the next 5 years. The primary reasons for this are growing disposable income, rising lifestyle

diseases, rising awareness of healthy lifestyle among Indians and the fact that these industries are least

a�ected by slowdowns or recessions in the economy.

Sports Market Revenue for India in Million USD (Source: Statistica.com)

Sp

orts

mar

ket

reve

nue

in m

illio

n U

S d

olla

rs

2,500

2,000

1,500

1,000

500

856916

1,0951,185

1,489 1,534 1,530

1,648

1,8311,899

2006 2007 2008 2009 2010 2011 2012 2013 2014 20150

INTRODUCTION

The SportEx Expo

along with Hyderabad Runners will be organizing

and hosting SportEx Expo in August 2016. With the

goal to promote awareness about the importance of

physical and mental health, the Expo is specifically

designed to showcase all of the latest technology,

sports equipment, facilities, services and nutrition

to help improve and enhance the performance of

athletes, sporting clubs, organizations as well as

individuals looking to enhance their health and

lifestyles.

order to cater to Hyderabad’s rising demand

for fitness, sports and health products, HITEX,

Hyderabad Marathon

fitness and wellness, SportEx Expo will also serve

as a curtain raiser to the Airtel Hyderabad

Marathon – the second largest marathon in the

country. The event is organized by Hyderabad

Runners, who can be called the torch-bearers of

community running in the city.

From a humble beginning in 2011, the event has

grown to a massive stature to include people from

all walks of life, whether they be fitness enthusi-

asts, sporting individuals or even celebrities. Now

in its sixth edition, the Airtel Marathon witnesses

over 20,000 runners each year. It is a truly

inspiring event where the entire city comes as one

to salute the spirit of Hyderabad, and one which

promises to deliver strongly in its standards,

rewards, engagement and ultimate runner

experience.

This association will not only accord the Expo with

instant validation as a premium destination for

sporting, wellness and fitness gear, but will also

increase direct customer footfalls as participants

come to collect their bibs at the HITEX location.

Furthermore, the Marathon will ensure greater

promotion and visibility for the event owing to its

vast reach in the market.

A long with being poised as one of the most

comprehensive events in the field of sports,

Hyderabad has always remained a premium sport-ing destination in India from the time of the Nizams. From Hockey and Cricket to Horse Riding and Golf, Hyderabad o�ers a myriad of sporting activities and a rich sporting culture.

As is true with the rest of the country, cricket is undeniably the most popular sport in the city. The Hyderabad cricket team is part of the Ranji Trophy Elite group, falling in the South Zone and is one of just two teams from the state of Telangana, with the other one being the Telangana cricket team. Hyderabad’s cricket team has won twice in the Ranji Trophy, and were runners up for three times

Following cricket, hockey is another major sport in the city. Hyderabad, not surprisingly, has its own Premiere Hockey League team, the Hyderabad Sultans, who won the first Premiere Hockey League tournament held in 2005. Currently, the Sultans have their home in the Gachibowli Hockey Stadium, which also hosted the 2005 Premiere Hockey League tournament. Horse racing is also quite popular in Hyderabad and the Hyderabad Race Club attracts jockeys from all over the country through the various derbies and events there. It is located at Malakpet and hosts both summer and winter races.

Hyderabad has produced several sporting greats from the likes of Azahruddin, VVS Laxman, Arshad Ayub, Venkatapathy Raju, Ambati Rayudu, Mithali Raj, etc. for Cricket and Humpy Koneru, Pentala Harikrishna, Dronavalli Harika for Chess and Pullela Gopichand, Saina Nehwal, Jwala Gutta, PV Sindhu, Chetan Anand for Badminton and Karnam Malleswari for Weightlifting and Mukesh Kumar for Hockey and Sania Mirza for Tennis and Abhinav Bindra for Shooting and many more.

Hyderabad’s Sporting Legacy & CultureWhile Sania Mirza and Sania Nehwal have been ranked number 1 in their respective fields of tennis and badminton, Azharuddin and VVS Laxman have made a mark in the field of cricket. Abhinav Bindra is an Indian shooter and he became the first Indian to win an individual gold medal at the Olympic Games when he won the 10 m Air Rifle event at the 2008 Beijing Olympic Games.

Hyderabad plays host to several other eminent sporting and fitness events, including the Hyder-abad Marathon which boasts of being the second largest marathon in the country, witnessing over 20,000 participants every year. In 2015, the first ever Hyderabad Cyclothon was held, putting cycling at the forefront for all fitness and cycling enthusiasts. The Yacht Club of Hyderabad also holds several events including the Kayakathon, Telangana Open Regatta and the Monsoon Regatta. Shooting too has gained tremendous popularity in the city with shooting events and competitions held by the Telangana Rifle Association and the Rifle Association of Andhra Pradesh (R.A.A.P).

The sporting culture in Hyderabad is also made evident from the various stadiums that have been built in the city. The first stadium built was the Fateh Maidan stadium, later renamed Lal Bahadur Shastri Stadium. There is also the newer Rajiv Gandhi International Cricket Stadium at Uppal. For hockey and football, there is the G.M.C. Balayugi Athletic Stadium while the Velodrome caters to cyclists. There is also a state-of-the-art venue boxing, taekwondo, archery and shooting and for all aquatic sports, there is the Aquatics Complex Stadium which has a holding capacity of 3,000 spectators. The Hussain Sagar Lake is also used for rowing, canoeing, and kayaking.

EXHIBITORS’ PROFILE

If you o�er any of the followingproducts or services then you should be exhibiting at Sports Expo

› Sports equipment and accessories

› Fitness equipment and accessories

› Home fitness solutions

› Stadium and gym facilities

› Sportswear, gym wear and apparel

› Exercise gear including footwear and accessories

› Healthy, organic and/or whole foods

› Health drinks

› Nutritional products and supplements

› Sports training aids

› Pharmaceuticals and medical supply companies

› Performance Analysis Technology

› Sports treatments

› Athlete recovery equipment/technology

› Exercise and fitness monitoring equipment/technology

› Fitness and Wellness

www.sportex.in

MEDIA PLAN

› Print advertisement in all English Dailies

› Print advertisements in all Vernacular

› Outdoor, Billboards and OOH

› Radio and Cinema

› Social Media Engagement

› Print advertisement in all English Dailies

› Print advertisements in all Vernacular

› Outdoor, Billboards and OOH

› Radio and Cinema

› Social Media Engagement

› Exclusive event promotional activities at clubs, malls and outlets of the participating brands’ Website, Emailers and Digital Campaign

› VIP Passes for High Networth Individuals

› Personal Invitations to a select target audience

PROMOTION & MARKETING

SportEx will be a first of its kind exposition in the city of Hyderabad, a unique platform for

health innovators and solution providers to showcase their products, technologies and

opportunities to a rapidly expanding and sport fanatical market. Keeping in mind the potential

scope of the market, the event will be promoted extensively through various media.

Advertisements for the expo will appear in print, electronic, and outdoor media and programs

that will reach fitness enthusiasts, corporates and customers all over the city. There will also be

dedicated social media and online promotions done to ensure greater visibility and publicity.

So, what are you waiting for?Join us in making Hyderabad stronger, healthier and happier!

EVENT HIGHLIGHTS

› 3 Day Exhibition on Sports, Fitness & Wellness Products

› 40,000 expected visitors

› Interactive Sessions

› Sports Arena – Play Area to try di�erent kind of sports

EXHIBITOR ADVANTAGES

› Raise your profile in a competitive market,

promote your brand and increase revenue

› Meet potential buyers and corporate clients

face-to-face

› Launch new products or services directly to

the market, attract press attention and gain

feedback from prospective clients

› Network with the media, customers

and other exhibitors

› Collect high quality leads and generate

a pipeline of sales

› Enhance your knowledge with unprecedented

access to the marketplace

› Source new branded training aids and apparel

› Improve the e�ectiveness of your retail outlets

› Find new merchandise

HITEX ATTRACTSOVER 500,000VISITORSEVERY YEAR

26-28 August, 2016HITEX, Hyderabad

Organised byFor more enquires and for stall booking, please contact:

HYDERABAD INTERNATIONAL TRADE EXPOSITIONS LIMITED1st Floor, Trade Fair O�ce Building, Hitech City RoadIzzat Nagar, Hyderabad 500 084, Telangana. IndiaT: +91 40 2311 2121 / 22 / 23 | F: +91 40 2311 2124E: contact@sportex.in

www.sportex.in

RESERVE YOUR STALL NOW

Built-up Stalls` 7000 per sq.mt[Minimum of 6 sq.mts]

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Raw Stalls` 6000 per sq.mt[Minimum of 12 sq.mts.]

SHELL SCHEME

One Information Desk | Two Chairs | Three Spotlights | One Power Point of 15A: max. 500 watts | Fascia with Company’s Name and Stall Number | Carpet | One Wastepaper Basket for every 6 sqm stall

*Taxes will be applicable