Commercialism Promotion

Advantages & Disadvantages

is an ideal place for promotion

and marketing.

need more and more money to pay

for their expenses.

NBC paid the sum of

to receive the right to transmit Olympic games for

the period of 2000-2008.

Prime-time spots of

long cost about

Revenue on sponsorship makes up about

Olympic marketing

revenues.

1984 Los Angeles -

1996 Atlanta -

2012 London -

Football

Manchester City Stadium

for 10 seasons

Manchester United on shirts for 4 seasons

Big sport events attract numbers of

They get to know the

country.

They often want to go back.

Tourists

Urban regeneration

Housing (London)

Jobs

Stadiums

Upgrades in transport

Revenues

Entertainment for locals

Foreign fans

Matches and games

PURE JOY

Overcrowded cities

People removal

No usage of stadiums etc

No long-term jobs

Costs

1.5m people may be forced to leave their homes to give space.

$11 billion spent already on WC

(Olympics are coming!)

of Brazilians

people are

Huge lacks in

– people

protesting in Rio

using pepper spray, tear gas,

rubber bullets