Sport England Strategy & College funding · • Putting the volunteer experience at the heart of this work ... – Costumer Focus – Insight – Project design – Measuring impact

Sport England Strategy

& College funding

Creating a lifelong sporting habit

Agenda

• Welcome and Introduction

• Sport England Strategy

• Other Sport England Programmes

• Introduction to Tackling Inactivity in Colleges

• Inactivity Insight

• Break

• Tackling Inactivity in Colleges Programme Processes

• Questions

• Lunch and Depart Sport England: Towards an Active Nation 2016-21


Sport England

Towards An Active Nation

Seven investment principles

+Customer

Focus

Underpinned

by

What we

invest in

How we

decide

How we

think

OutcomesSocial and

Community

Development

Individual

Development

Mental

WellbeingPhysical

Wellbeing

Economic

Development

Tackling

inactivityVolunteering Facilities

Local

deliveryMass

market

Children

and young

people

Core

market

Workforce Coaching Active Lives


Behavioural change challenges

4

Not on my radar

Thinking about it

Planning to do something soon

Getting started

Sticking with it

Intention

action gap

Building a

new habit

Life gets

in the

way


Volunteering

• “A two way benefit”

• Increasing numbers and diversity

• Putting the volunteer experience at the heart of this work

• £26 million investment

• £3m Children & Young People fund – Feb 2017 Expressions of Interest


Facilities

• Community Asset Fund - £15m per year, from 2017 to 2021

• To assist clubs and groups in local areas in order to create high quality,

welcoming and financially viable facilities that will benefit their community

over a long period of time.

• Awards of £1,000 to £150,000

• Opens 30th January, online applications


Local Delivery Pilots

• £130m across ten areas over four

years

• To facilitate the community sport

system in order to work better in the

geographical area

• To make a better experience for the

customer by changing the way sport

and physical activity is offered

• March 2017 for expressions of interest


Further information

www.sportengland.org/funding/new-funding-when-to-apply/

Sport England: Towards an Active Nation 2016-21


Children and Young People

• Tackling Inactivity in College Programmes

• £5m available over two years, from Sept 2017 to Aug 2019

• To support colleges to tackle inactivity. The programme will provide

workforce funding for colleges who are committed to reducing

inactivity.

• Impact on Government outcomes:

• Decrease in the percentage of people physically inactive (KPI 2 Governments

Sporting Futures)

• Additional focus on mental wellbeing and/or individual development

.


• Audience: The college audience is large and diverse

– 2.9 million students

– More under-represented groups than in any other educational setting*

• Need: There are high levels of inactivity

– 300,000 physically inactive 16 to 19 year old college students

– Currently you are least likely to be active if you are studying at college

– 49% of FE students are regularly active, compared to 61% in schools and 54% in HE**

– Levels of activity drop off when students transition from school to colleges.

• Track Record: Colleges have demonstrated they can deliver against

outcomes

– 3.5% increase in the participation rates at colleges with a CSM

– Active Colleges has successfully reduced the participation gap between females, disabled

and BAME groups Sources: AoC

** Source: APS 9

Why are we funding Colleges


Tackling Inactivity Project Lead (65-75%) Delivery Funding (25-35%)

• The programme will provide additional workforce for colleges to take on the

scale and challenge of tackling inactivity and changing behaviour:

– Costumer Focus

– Insight

– Project design

– Measuring impact

The programme model


What is inactivity?

• Inactivity means doing fewer than 30 moderate equivalent

minutes of physical activity per week.

What counts?

– Physical activity

– Moderate or vigorous intensity activities

– Bouts of 10 minutes or more

• Around 1 in 5 FE students are inactive*

*Source: APS


What is the behaviour change challenge?

• Within inactivity there are three distinct behaviours:– Doing nothing – no activity at all in the last 28 days

– Not doing enough – some moderate activity, but less than 30 minutes

– Missing the intensity – only light intensity activity in the last 28 days

• Nearly 75% of inactive FE students are doing light intensity

activity only

Not doing enough, 11%

Doing nothing, 15%Missing the

intensity,

75%


• Certain demographic groups are more likely to be inactive:

• Challenges we’ve seen in relation to inactivity:

• Tackling Inactivity resources on Sport England website

Relevance gap

Some have strong negative associations with activity

often from past experience and/or lack of social norms

Perception gap

Some people feel they’re active enough because they

live busy lives/feel they’re always on the move

Action-Intention gap

Some people are interested in being active and

recognise the benefits of doing so but variety of practical and emotional barriers hold them back

Tackling inactivity – what do we know?

Disabled people Those with or at risk of long-term health conditions

Women and girlsPeople from lower socio-economic

groups

People from particular ethnic

groups


Young people – what do we know?

10%Sports EnthusiastsSelf-assured / Sociable / Image-conscious

15%Ambitious Self-startersAchievers / Proactive / On the go

19%Thoughtful ImproversMature / Non-competitive / Self-development

12%Confident IntellectualsDriven / Educated / Focused

17%Cautious IntrovertsLoyal / Careful / Self-reliant

27%Everyday YouthsMainstream / Easy-going / Content


What do we know about inactive young people?

Sports Enthusiasts

Ambitious Self-starters

Thoughtful Improvers

Confident Intellectuals

Cautious Introverts

Everyday Youths

Planning to do something /

Getting started

Building a habit

Getting started /

Sticking with it

Life gets in the way

Not on my radar /

Thinking about it

Intention-action gap


How have colleges tackled inactivity?

• Disability

• Mental Health

• BAME groups

• Females

• Fit for Work

• Curriculum Groups


BREAK – 10 minutes


Programme KPIs

• Colleges set an inactive target for two years

• £220 - £320 (Sport England cost) per inactive participant attending at

least one session

• Calculations based on related Sport England programmes within FE

• Programme total of 15,500 - 22,500 inactive participants

• Half of inactives more active after 3 months

• Government mental wellbeing and individual development outcomes

established via qualitative reporting



Understanding the size of the

inactive audience

• FE inactive population is 18%

• Sport England calculator will demonstrate size of inactive market:

o What is the size of the under 19s population

o what is gender split for under 19s

o What is the % of disabled students

o What is the size of the under 19s BAME population

• College generated insight will also be considered

• Joint bids to submit partnership agreement



Measurement and Evaluation


Programme KPI Project KPI Measurement

KPI 2 (Decrease in the

% of people physically

inactive)

Target number of inactive

young people set by

college (£220-£320 per

engaged)

Colleges

administer and

collate baseline

survey of those

taking part in first

sessions

50% of those engaged

show increased activity

levels after three months

Centrally

administered

follow up survey

of those inactive

at baseline after

three months


Budgets

• Total project costs range of £50k - £160k over 2 years

• Cash partnership funding: 15% of project cost

• Project lead salary range is flexible

• Delivery budget; Including, equipment, facilities, promotion, travel etc.

• Ineligible costs include capital expenditure of £10k+



Workforce

• One project lead post per college leading on project outcomes

• Number of working days dependant on responsibilities

• Other workforce options may include activators and/or apprentices

• Need clear rationale for the location of the Project Lead

• College Sport Maker extensions

• Recruitment process must be clear and fair



Essential functions of the project

• Point of contact for Sport England

• Project management and coordination

• Insight collection and implementation

• Perform monitoring and evaluation

• Internal and external partnership

development and management

• Delivery of activity



How will my application be

assessed?

• Track record including past record of structurally facilitating sport and

activity

• Knowledge of and Insight into your target audience

• Delivery and Impact

• Value for Money (including cost per head)



Applications – what will we need?

• Completed online application form

• Population Calculator

• Budget and financial information

• Staffing structure

• Draft job description for project lead

• Partnership funding confirmed by Principal or

Head of Finance



Programme Timescales


• Funding guidance released – 1st week of February 2017

• Applications Open - Early February – 20th March 2017

• Assessments - April to May, 2017

• Award decisions – Early June, 2017

• Inductions for Project lead – Summer 2017

• Programme delivery – September 1st 2017 to 31st August 2019


Support for Colleges

• Sport England

Tacking Inactivity in Colleges Programme Guidance and FAQs

Insight Resources

Funding Helpline (03458 508 508)

Video of Presentation and slides available from 1st February

• Other partners

AoC Sport

County Sports Partnerships

Some NGBs with expertise in engaging inactive young people



Any Questions?


Documents

Sport England Strategy & College funding · • Putting the volunteer experience at the heart of this work ... – Costumer Focus – Insight – Project design – Measuring impact