SPONSORSHIP OPPORTUNITIES

HBA WOMAN of the YEAR LuncheonCharting a New Decade of Leadership

Thursday, May 6, 2010 The Hilton, New York, NY

Promotional services provided by EURO RSCG LIFE CATAPULT

AS WE ENTER A NEW DECADE, the Woman of the Year (WOTY) event enters a new decade as well–its third decade–recognizing new and experienced leaders in our industry. This is also the next era of continued expansion of the global Healthcare Businesswomen’s Association (HBA) organization. The number of members of the organization has grown to over 5,300, and the number of Chapters and Affiliates has grown to 14, with several new products and services that continue to add value for both the individual and the companies! This growth in a challenging economy is a clear indicator that HBA is working for its members, in so many different ways. From networking, to professional knowledge and skill development, to understanding how to best lead in these times of change, we remain a vibrant nonprofit organization for the leadership development of women in healthcare.

Attending WOTY 2010 will be an excellent way for the entire healthcare community to kick off this new decade of leadership! We will be celebrating our 2010 WOTY at the New York Hilton on May 6th, 2010. As in past years, surrounding the luncheon will be several receptions such as the Galaxy and Starlight Finale; and of course we will have a red carpet packed with dignitaries and honorable guests speaking about their views on leadership and the healthcare industry!

As Corporate Sponsors, you will have the opportunity to make a distinct impact on the event, whether through sponsorship of one of the receptions (more information later in this booklet about sponsorship levels), purchase of tables in the New York Hilton ballroom for your employees and business guests, or prominent ad placement in the program brochure, all so attendees know about your organization. As always, we will work with you to make sure we understand your needs and requests.

A few words about the WOTY event, for those of you new to the HBA and its programs: The event honors one outstanding woman in the healthcare industry, one HBA Star Volunteer, and one Honorable Mentor. These exceptional leaders have overcome personal challenges, defined new paths, and served as guiding beacons for all those to follow, and they share powerful stories of how they successfully navigated their careers. “Rising Stars”—women selected by HBA Corporate Partner companies in recognition of their accomplishments within their companies—are also honored at this event; many choose to place ads to highlight these talented women and demonstrate their company’s support. But most importantly, as a sponsor of the WOTY luncheon, your company has the opportunity to visibly support the important mission of the HBA—advancing careers and impact of women in the healthcare industry globally.

We invite you to join the many companies that have contributed to and benefited from the HBA’s unique place in our industry. Make it a point to secure your sponsorship today!

2010 Woman of the Year:Charting a New Decade of Leadership

Invitation for Sponsorship

Honorable Mentor Mark Swindell President, Vaccines, Pfizer US PharmaceuticalsAs a dedicated mentor and business leader, Mark has regularly championed the professional growth and development of those within his organization and has a collaborative and approachable style that serves as a compelling example of true and effective leadership. He has shown great commitment to the mission of the HBA in giving freely of his time to many emerging leaders within his company. Prior to being appointed President of Vaccines at Pfizer, Mark served as Senior Vice President and General Manager for Wyeth’s Pharmaceutical Business Unit, where he had responsibility for leading commercial strategy globally and commercial execution in the United States.

Star VolunteerCharlene Prounis Managing Partner, Flashpoint MedicaCharlene epitomizes the model HBA volunteer. She served twice as President, first in 1998 as President of the global organization and again in 2004 as the founding President of the Metro Chapter. She co-chaired the Woman of the Year Sponsorship committee several times, was involved in pro-bono promotional materials development for global and local efforts, and serves as a mentor to chapters and in Mentoring Circles at the annual Leadership Conference helping many HBA women advance as leaders!

Rising Stars Close to 100 “Rising Stars” will also be honored, having been selected by HBA Corporate Partner companies in recognition of their advancement and accomplishments in the industry.

Woman of the Year 2010 Woman of the Year Deirdre Connelly President, North America Pharmaceuticals, GlaxoSmithKlineA respected leader in the healthcare arena, Deirdre’s intense commitment to the patient has long driven her to foster innovation within the pharmaceutical industry. With her visionary capabilities and unrivaled communications skills, Deirdre inspires those who work with her and provides them with a clear path for success. Since joining GlaxoSmithKline in 2009, she has been a member of GSK’s Corporate Executive Team, and has set the company’s course for effective change and success in a changing marketplace. Prior to joining GSK, Deirdre spent 24 years with Eli Lilly and Company. In 2006, 2007, and 2008, Deirdre was recognized by Fortune magazine as one of the 50 most powerful women in business, and in 2008, she was appointed to the Commission on White House Fellowships, a program that grooms young professionals for work in public service.

2010 Woman of the Year:Charting a New Decade of Leadership

www.hbanet.orgFor the latest news, events, resources and more.

Paragon Sponsor: $125,000 (2 available)Headline Reception Sponsorship OpportunitiesHigh Visibility and Acknowledgment Level with Benefits throughout the Year

Choice of one (1) at each event: • At WOTY: The Salute to the Stars Reception – or – Starlight Finale, and• At LC: The Wednesday Evening Opening Reception1 – or – The Thursday Evening Networking Event1

Year-long Content & Visibility • Ten (10) complimentary HBA memberships• Ten (10) complimentary HBA passes to chapter evening events (up to a maximum value of $50 each) • On-site Lunch & Learn panel with HBA chapter and executive staff with sponsor’s Rising Star or senior women• Article of specified length in the HBAdvantage on an appropriate leadership subject• Announcement of the sponsorship in six (6) HBA eBulletins distributed to over 15,000 recipients• Sponsor logo with link on the HBA website indicating premier sponsorship for 2010• One (1) DVD of the 2010 WOTY event• One (1) DVD set of the enduring materials from the 2010 Leadership Conference

2010 Woman of the Year (WOTY) Luncheon• Two (2) tables in front third of the ballroom (20 attendees) • Invitations for ten (10) people to attend the Galaxy VIP reception before the WOTY luncheon • Red Carpet interviews; Company may designate two (2) high-level management professionals to be interviewed and

shown on video screen in ballroom at WOTY (may be used to promote the Leadership Conference) • Acknowledgment during the CEO remarks from the podium • Sponsor logo on screen and with GoBo lights on wall in luncheon at select times • Company logo included on table tents throughout the ballroom • Full-page, premium placement ad in the program with choice of inside front or inside back cover placement

(first sponsor selects preference)

2010 Leadership Conference • One (1) table reserved in the front of the ballroom for all plenary events throughout the conference• Up to four (4) complimentary registrations–one (1) for sponsor’s 2010 Rising Star4 plus three (3) additional• Opportunity to address audience at a plenary session1

• Standard size exhibit booth2; upgrade available at no cost• Opportunity for verbal company description with raffle in exhibit hall• Sponsorship Acknowledgment on plenary slides1

• Recognition of sponsors’ 2010 Risings Star4 on plenary slides and Acknowledgment in audience• Full-page, premium placement ad in the program with choice of inside front or inside back cover placement

(first sponsor selects preference)• Listing on sponsorship page with logo and 150-word company description

This premier sponsorship series demonstrates visible corporate commitment for advancing women leaders by supporting the HBA for 2010, including both Flagship events: Woman of the Year & the Annual Leadership Conference.

2010 Woman of the Year:Charting a New Decade of Leadership

Premier 2010 HBA Sponsorship Series

2010 Woman of the Year:Charting a New Decade of Leadership

Marquise Sponsor: $85,000 (2 available)Enduring Media Sponsorship OpportunitiesHigh Visibility and Acknowledgment Level with Benefits throughout the Year

Choice of: • Enduring eMedia Materials and Webinars3

• Program Brochure6

Year-long Content & Visibility • Five (5) complimentary HBA memberships• Five (5) complimentary HBA passes to chapter evening events (up to a maximum value of $50 each) • Announcement of the sponsorship in four (4) HBA eBulletins distributed to over 15,000 recipients• Sponsor logo with link on the HBA website indicating premier sponsorship for 2010• One (1) DVD of the 2010 WOTY event• One (1) DVD set of the enduring materials from the 2010 Leadership Conference

2010 Woman of the Year (WOTY) Luncheon• One (1) table in front third of the ballroom (10 attendees) • Invitations for five (5) people to attend the Galaxy VIP reception before the WOTY luncheon • Red Carpet interviews; Company may designate one (1) high-level management professionals to be interviewed and

shown on video screen in ballroom at WOTY (may be used to promote the Leadership Conference) • Acknowledgment during the CEO remarks from the podium • Sponsor logo on video screens in luncheon at select times • Company logo included on table tents throughout the ballroom • Two (2) full-page ads – program brochure sponsor receives outside back cover and enduring eMedia materials receives

full page ad in the program

2010 Leadership Conference • One (1) table reserved in the front of the ballroom for all plenary events throughout the conference• Up to three (3) complimentary registrations– One (1) for sponsor’s 2010 Rising Star4 plus two (2) additional• Standard size exhibit booth2; upgrade available at no cost• Opportunity for verbal company description with raffle in exhibit hall• Sponsorship Acknowledgment on plenary slides1

• Recognition of sponsors’ 2010 Risings Star4 on plenary slides and Acknowledgment in audience• Two (2) full-page ads – program brochure sponsor receives outside back cover and enduring eMedia materials receives

full page ad in the program• Listing on sponsorship page with logo and 100-word company description• Receipt of the eMedia package: Access to recorded/edited material on DVD & taped introductory message for

internal use3

Premier 2010 HBA Sponsorship Series

2010 Woman of the Year:Charting a New Decade of Leadership

Trillion Sponsor: $50,000 (3 available)On-Site Recognition Sponsorship OpportunitiesHigh Visibility and Acknowledgment Level with Benefits throughout the Year

Choice of: • Registration Area• Badges5

• Luncheon Menus and Informational Flyer

Company Logo and Name will appear prominently in these areas and on relevant materials.

Year-long Content & Visibility • Three (3) complimentary HBA memberships• Three (3) complimentary HBA passes to chapter evening events (up to a maximum value of $50 each) • Announcement of the sponsorship in two (2) HBA eBulletins distributed to over 15,000 recipients• Sponsor logo with link on the HBA website indicating premier sponsorship for 2010• One (1) DVD of the 2010 WOTY event• One (1) DVD set of the enduring materials from the 2010 Leadership Conference

2010 Woman of the Year (WOTY) Luncheon• One (1) table in front third of the ballroom (10 attendees) • Invitations for three (3) people to attend the Galaxy VIP reception before the WOTY luncheon • Red Carpet interviews; Company may designate one (1) high-level management professionals to be interviewed and

shown on video screen in ballroom at WOTY (may be used to promote the Leadership Conference) • Acknowledgment during the CEO remarks from the podium • Sponsor logo on video screens in luncheon at select times • Full page ad in the program • Special one page HBA ad in program brochure announcing the 2010 Leadership Conference and sponsor’s commitment

(all 3 sponsors to be cited if sold)

2010 Leadership Conference • One (1) table reserved in the front of the ballroom for all plenary events throughout the conference• Up to two (2) complimentary registrations– one (1) for sponsor’s 2010 Rising Star4 plus one (1) additional• Standard size exhibit booth2; upgrade available at no cost• Opportunity for verbal company description with raffle in exhibit hall at LC• Highly-Visible signage at the selected activity or event • Sponsorship Acknowledgment on plenary slides1

• Recognition of sponsors’ 2010 Risings Star4 on plenary slides and Acknowledgment in audience• Full page, premium placement ad in program• Listing on sponsorship page with logo and 100-word company description

Premier 2010 HBA Sponsorship Series

1 Program activities, content, presentation information materials, and times for sponsorship recognition during plenary session(s) and speaking opportunities will be determined and coordinated by the WOTY and/or Leadership Conference Committees. 2ALL drayage, hotel service, transport, freight, exhibit hall management, exhibit hall management company fees, and security fees are the responsibility of the sponsor. 3Program activities, webinars and content will be determined and coordinated by the Leadership Conference Committee. Provision of detailed specifications for this sponsorship will be provided under separate cover and will include allowances for a taped introduction by a company spokesperson, allowances for eMedia usage, and number of programs to be provided and number of DVD copies to be supplied. 4Inclusion of Rising Stars if applicable. 5Sponsorship commitment for WOTY badges and WOTY program must be received by March 15, 2010 to allow for production. 6Acknowledgment as the Program Brochure sponsor with option for full-page congratulatory letter to 2010 award winners.

Diamond Sponsor: $30,000• Three (3) tables in front third of the ballroom (30 event registrations)• Full-page ad in program guide• Invitations for ten (10) people to attend the Galaxy reception before the WOTY luncheon• Logo on big screens during luncheon• Company logo included on table tents throughout ballroom• Listing in program guide, slides, and on signage as a Diamond Sponsor

Platinum Sponsor: $20,000 • Two (2) tables in front third of the ballroom (20 event registrations)• Full-page, premium placement ad in the program guide • Invitations for ten (10) people to attend the Galaxy reception before the WOTY luncheon• Logo on big screens during luncheon• Company logo included on table tents throughout ballroom• Listing in program guide, slides, and on signage as a Platinum Sponsor

Gold Sponsor: $10,000 • One (1) table in front half of the ballroom (10 event registrations)• Full-page ad in program guide• Invitations for five (5) people to attend the Galaxy reception before the WOTY luncheon• Logo on big screens during luncheon• Company logo included on table tents throughout ballroom• Listing in program guide, slides, and signage as a Gold Sponsor

Silver Sponsor: $5,000 • Half-page ad in program guide• Logo on big screens during luncheon• Company logo included on table tents throughout ballroom• Listing in program guide, slides, and signage as a Silver Sponsor

Bronze Sponsor: $2,500 • Quarter-page ad in program guide• Logo on big screens during luncheon• Company logo included on table tents throughout ballroom• Listing in program guide, slides, and signage as a Bronze Sponsor

Galaxy Reception: $10,000 (3 available) Invitation-only reception immediately preceding WOTY luncheon to meet this year’s winners, including Woman of the Year, Honorable Mentor, Star Volunteer, Rising Stars, Corporate Partner Sponsors, and the HBA leadership.• Sponsors designate two (2) people to welcome guests as they enter reception• Company name prominently displayed in meeting area• Sponsor may bring own signage subject to HBA approval• Invitations for ten (10) people and high visibility “host” badges• Half-page ad in program guide• Preferred seating for one (1) table in the front half of the ballroom (for table purchased separately)• Listing in program guide and slides at luncheon as a sponsor

2010 Woman of the Year:Charting a New Decade of Leadership

WOTY Sponsorship Opportunities

Congratulate the honorees. Recognize and congratulate your Rising Star. Advertise your company.

Take advantage of the opportunity to place an ad in the 2010 WOTY program guide.

O All WOTY luncheon attendees will receive the event program guide

WOTY PROGRAM GUIDE ADVERTISING RATES:

Full Page $1,500

Half Page $1,000

Quarter Page $500

Sample half-page & quarter-page Sample full-page adsSample program

WOTY Program Guide

2010 Woman of the Year:Charting a New Decade of Leadership

Advertising Opportunities

Promotional services provided by Euro rscg Life Catapult

Safety/Bleed: Material intended to bleed must be furnished with a minimum of 1⁄8” image area beyond trimline

Color: 4-color process

File Submission: Electronic files only (film is not accepted)

Media Accepted: E-mail a high-resolution PDF or supply a CD-ROM. Label media with advertiser, contact person, and phone number. MAC- or PC- formatted media accepted. Please use only ZIP or SIT compression when needed.

Desktop File Formats: QuarkXPress, Illustrator, EPS formats. Convert JPG and GIF files to 300 dpi color/grayscale.

Proofs: Supply 2 hard-copy proofs that match each supplied digital file (color laser print okay)—proofs and files must be provided at 100% size. Accuracy of file processing cannot be guaranteed unless hard-copy proofs are provided.

Ad creation services are available for a nominal charge. Contact Annette von Brandis via e-mail at avonbrandis@optonline.net or call 917.881.2085 for more information.

Reservation: Complete sponsorship/reservation form and submit by April 9, 2010.

Send Ad Material via E-mail by April 9th to: Annette von Brandis at avonbrandis@optonline.net

O All ads are subject to approval by the HBAO If you have additional questions, call the HBA office at 973.575.0606

Ad Unit Width x Height

Full page (image area) 6 ¼” x 9 ¼”

Full page (bleed) 7 ¼” x 10 ¼”

Half-page horizontal 6 ¼” x 4 ½”

Half-page vertical 3” x 9 ¼”

Quarter-page horizontal 6 ¼” x 2 1⁄8”

Quarter-page vertical 3” x 4 ½”

Book Trim Size: 7” x 10”

2010 Woman of the Year:Charting a New Decade of Leadership

Program Guide Specifications

SPONSORSHIP

o Yes, Company Name

Contact Person

Phone Fax E-mail

will sponsor the HBA Woman of the Year luncheon at the level specified below.

o Paragon $125,000 o Marquise $85,000 o Trillion $50,000 o Diamond $30,000

o Platinum $20,000 o Gold $10,000 o Silver $5,000 o Bronze $2,500

o Galaxy Reception $10,000

ADVERTISING SPACE IN PROGRAM GUIDE

o Full page $1,500 o Half page $1,000 o Quarter page $500

All materials and payments due April 9, 2010. Send ad materials to Annette von Brandis at avonbrandis@optonline.net.

TABLE RESERVATION

o Yes, I would like to purchase table(s) of 10 at $2,200 per table.

Company Name

Contact Person

Phone Fax Email

or o Yes, I will attend the May 6 Woman of the Year luncheon at The New York Hilton. Members: $220 each; nonmembers: $250 each.

Name Phone

Company

Payment: Please submit one payment for sponsorship, ad space, and luncheon reservation. You may pay by check or credit card. If paying by check, please make payable to “HBA” and mail form along with check to: HBA 373 Route 46 West, Bldg. E, Suite 215 Fairfield, NJ 07004

Amount of check enclosed: or Amount of charge:

Check one: o American Express o Visa o Master Card

Card No. Exp. Date

Billing Address

Name on Card Signature

All sponsorships are considered final and are non-refundable.

Click here to e-mail to WOTY@HBAnet.org.

Sponsorship / Reservation formDEADLINE: APRIL 9, 2010