Sponsorship Opportunities for the New Sponsorship Opportunities for the New York in Beijing Jazz FestivalYork in Beijing Jazz Festival

Spring 2012Spring 2012

NYB project targets on the huge potential

market in China major cities. The first jazz promotion in history of China. Massive advertising, commercial, and

promotion will be launched before NYB festival. NYB festival is supported by government of

Beijing City. Sister project of same business model was

conducted successfully in Tokyo City, Japan.

Introduction and Overview

NYB Jazz Festival is the first stage of the

project New York in Beijing. It is the first promotion for jazz music in Chinese major cities.

Idea generated from success of sister project “Jazz Tokyo” back in year 2000.

The success of “Jazz Tokyo” proved that there is a huge market for Jazz music in major Asian cities.

History

Testimonials from fans and sponsors of “Jazz Tokyo”

“I wish they hold this music festival more than once a year. I love jazz music and I learn a lot in these two days. I’m seriously considering to travel to New York City and listen to the jazz there.”-Hiroshi Takashima (a fan of Jazz Tokyo)

“We supported Jazz Tokyo since 2002 – the third year after Jazz Tokyo project achieved its great success. We have invested for six years and we will keep doing it. The project grows amazingly fast and the returns are great.”- Howard D. Schultz (CEO. Starbucks)

Testimonials

New York in Beijing targeting consumers:23 – 40 years oldThe Chinese rising middle-class; Highly educated; urban citizensActive consumers highly define themselvesSeeking for variety lifestyles from other countriesWidely interested in different types of music

Demographics

New York in Beijing Opening Night - Jan 1, 2012 - New York in Beijing Club, Houhai, Beijing New York in Beijing 2nd night - Jan 2, 2012 - New York in Beijing Club, Houhai, Beijing New York in Beijing concert night - Jan 3, 2012 - City Stadium

NYB Jazz Nights 2012

SPONSORSHIP PLATFORMS Tier 1: Back Stage Sponsor Tier 2: Second Line Sponsor Tier 3: Front Stage Sponsor

NYB Jazz Nights 2012

Exclusivity in Category Logo/marks in all print materials and ads Official product/service designation Presence and access to hospitality suites at all

nights Radio broadcast tags TV tags

Back Stage Sponsor

On-line presence at www.newbj.com On-site signage On-site sales rights On-site schedules Print schedules for performances in New York

in Bejing Club

Second Line Sponsor

Publishing for Live CDs for performances in

Festival On-line presence at www.newbj.com Special announcement at all nights

Front Stage Sponsor

Image of NYB

Yahoo and Google.hk advertising for NEW YORK in BEIJING official

website and night club opening in Beijing. Starts from December 20th. Lasts for at least a month.

Advertise on Chinese local media channels: baidu.com; sohu.com; PPS online TV, and provide links to official website from December 20th. lasts for at least a month.

Create official website for NEW YORK in BEIJING project. The website contains information about schedule of performances at NEW YORK in BEIJING theme night club and the jazz musicians who are going to perform at the opening night. NEW YORK in BEIJING night club Club events from 1st Jan to Mar NEW YORK in BEIJING JAZZ FESTIVAL opening night

Festival Marketing

For sponsorship opportunities, contact:

Yuki Shibata at: - NYB Jazz Nights 2012 -- (212) 666-8888 yukish@newby.com

Contact