JATL sponsorship package overview - Jazz At The Lake · PDF file2014 Sponsorship Package FRIDAY NIGHT Tuck & Patti "You are either a fanor you haven’t heard them yet!" Tuck Andress

2014 Sponsorship Package

12th Annual

August 1 4 -17, 2014

Sponsorship Package


INVITATION TO SPONSOR The Jazz At The Lake Festival Society invites you to become one of our select group of sponsors for this year’s Festival .

Held in Sylvan Lake, this festival is the longest continuously running jazz festival in Central Alberta and offers events for every member of the family.

Sponsorship is at the core of creating this amazing local musical experience so your contribution is greatly appreciated. Here are some great reasons to assist your decision to sponsor:

2014’s Expanded Promotion Campaign With 60,000 Central Alberta households being targeted with JATL programs, sponsors at the top levels will have market exclusivity and first chance to advertise in the program. Their business will be promoted to the entire Central Alberta region.

Exposure One of the most anticipated and exciting events of the year, the festival provides an exclusive opportunity for a business to be associated with this successful event. This year’s festival program boasts some of the most highly-regarded, award winning, National and International musicians on the festival circuit today. This is a great opportunity to have your name seen and heard by many.

Recognition Your company will be recognized prior to, during, AND after the event. Depending on your sponsorship level, exposure can include PowerPoint slides, logo displays, references in event email and press releases, and/or full color advertisement in the event program.

Impact Your sponsorship will aid in the continuous improvement of the production of the time-honoured Jazz At The Lake festival and will contribute to the success and advancement of the entire Central Alberta cultural arts development.

Value From Gifts-In-Kind contributions to concert sponsorship levels, there is a wide range of sponsorship choices (both large and small) to support Jazz At The Lake in continuing the tradition of exposing International, National and Alberta talent to a wider audience.

Call Eric Allison at 403.506.4003 or email him at [email protected] for more details or to commit to one of the options in this sponsorship package.


EVENT HISTORY AND HIGHLIGHTS

Did you know that Sylvan Lake has a rich musical history? Much greater in scope than its relatively small population of 13,015 might suggest.

From the legendary days of the Varsity Hall with its travelling bands to its famous dance hall days, the town has been home to some of the country's best jazz artists including two–time Juno Award winner P.J. Perry. Sylvan resident Cheryl Fisher has been internationally recognized as one of Canada's most gifted jazz vocalists.

MacLean's Magazine listed Sylvan Lake as one of the top ten beaches in Canada, the only one in Alberta to make the list.

Described as the 'shining jewel nestled in the heartland of Central Alberta', Sylvan Lake attracts an estimated 1.3 million people annually, with many of them visiting during the summer.

The success of the festival for the past 11 years has surpassed the community's wildest dreams with capacity crowds at every perform-ance and uniformly rave reviews from public and press.

We hope that this package will give you the information to decide what level of sponsorship might work for you so you can help this wonderful tradition of live music, family fun, and cultural awareness at the 12th Annual Jazz At The Lake Festival in Sylvan Lake continue.

Here’s a quick look at this year’s events:

ThursdayThursday SaturdaySaturday SundaySunday

Kickoff Swing Dance 8 pm

All Day Family Picnic Concert 11 am - 4 pm

Gypsies, Jazz & Fiddlers Concert 1-5 pm

FridayFriday Project Discovery—Rising Stars of Alberta

1-3 pm Sing-A-Long

1-2 pm

Farmers Market— H.O.T. Dixieland Jazz Band

5-7 pm

Beatles Bash 1-4 pm

Farewell Gala Under the Stars 7 pm

Headliner Concert 8 pm

Jazz Workshop 3:30-5:00 pm

Late Night Lions Jam

10 pm - 1 am

Headliner Concert 8 pm

Late Night Lions Jam 10 pm - 1 am

Community Block Party 1-4 pm


FRIDAY NIGHT

Tuck & Patti

"You are either a fan…or you haven’t heard them yet!"

Tuck Andress is a world-class guitarist, but he's also imbued with the rare gift of good taste. His musical partner and wife, Patti Cathcart, is an uncommonly soulful and inventive jazz stylist and among the best scat singers since Ella Fitzgerald.

If ever a musical pair embodied the term "simpatico" it would be guitarist Tuck Andress and singer Patti Cathcart. The duo's knack for original interpretations of other people's songs remains their strong suit.

Patti isn't afraid to contour her vocal stylings to enhance the material, proving to be a match for such heavyweights as Anita Baker, Anita O'Day, and Cleo Laine.

Andress, whose complex, multilayered fretwork make him a force, can evoke shades of Earl Klugh or the legendary Wes Montgomery.

You won't believe your ears (or eyes) when Tuck sounds like a whole orchestra with Patti soaring soulfully over the top!

2014 FESTIVAL HEADLINERS

SATURDAY NIGHT

Jack Semple

Juno winner Jack Semple is one of those rare guitar players who leaves a crowd speechless, in absolute awe of what they have just experienced.

He is a guitar player’s guitar player.

An absolute virtuoso of his art form, Jack plays with unparalleled feeling and total technical control.

Jack Semple may live in Regina, Saskatchewan, a bastion of country music, but he plays with the soul and fire of a Mississippi Delta blues man. Jack has spent decades honing his craft and establishing himself as one of North America's premier guitar virtuosos.

Now did we mention the man can sing? Jack has a set of pipes that are smooth as silk and as raw and jagged as rocks cutting through an ocean shore line. His vocal talents alone are an event to behold.

Jack’s album In the Blue Light won a 2013 Western Canadian Music Award for Best Blues Recording.

This concert will showcase his amazing talents in both the blues and jazz genres.


2014 FESTIVAL FEATURED ARTISTS

Caravana Gypsy Jazz—Gypsies, Jazz & Fiddlers Concert

At the beginning of the 1930's there was a new music being played at Parisian cafes and nightclubs. This new style was pioneered by Gypsy guitar virtuoso Django Reinhardt and his musical partner, violin master Stephane Grappelli.

Django was strongly influenced by American jazz masters like Louis Armstrong, Duke Ellington and other jazz greats. He also drew on the passionate European styles of Flamenco, Tango and Bolero, combining these elements with his own Gypsy musical heritage.

Let the Caravana Gypsy Quartet transport you back to the Paris of the 30's and 40's with their authentic and infectious Gypsy swing. If Caravana's music doesn't make your head bob and toes tap, better check your pulse!

Johnny Summers—Kickoff Swing Dance

The Johnny Summers Little Big Band is an 8-piece ensemble with a smoking horn section that has been the featured band by public demand for the last 8 consecutive years at the festival kickoff Swing Dance.

Johnny is a multi-faceted musician: trumpet player, vocalist, arranger and bandleader.

An engaging presence on the bandstand, he recently won the Global Music Award for Best Male Vocalist.

Johnny formed the Calgary Jazz Orchestra in 2004 and presents a regular themed concert series annually with this great big band.

This event always sells out and recalls the heyday of Sylvan Lake’s 3 operating dance halls and the timeless sounds of big band music -- don't miss it!

The Alberta Playboys—Gypsies, Jazz & Fiddlers Concert

Deep in the heart of Alberta, along the greasy pipeline, live The Polyjesters. When bored with their own repertoire the band transforms magically into a vintage country swing band known as The Alberta Playboys. Add some twang, vintage cowboy attire and a dash of whiskey and you have some country wannabe’s that have never been on a horse. You will be whisked away to a time when jazz music was played by hillbillies and the crowd would square dance into the wee hours of the morning. Flashy guitar licks played by Aaron Young, Swingin’ beats brushed on skins by drummer Jon May, Sweet virtuoso melodies bowed by fiddler Jonathan Lewis and thumpy bass notes woofed by Jason Valleau on Upright Bass creates the provinces super group: The Alberta Playboys.


Package Level - What’s in it for You Groupie On the Bandwagon Leader of the Band

Under $1,500 $1,500-2,499 $2,500-5,000

Market exclusivity.

Opportunity to have a company representative emcee the concert and company logo printed on JATL tickets.

Photo opportunity and name recognition in pre and post-event publicity.

A pair of tickets to all ticketed festival events including the Farewell Gala plus favourite merchandise from past year’s festival.

Recognition with name and logo displayed on full screen at your sponsored event (indoor venues only) and at Farewell Gala.

A gift package containing the new JATL merchandise for 2014.

Company logo on the festival’s official poster, 60,000 programs, website, and selected advertising, plus a link on www.jazzatthelake.com.

A pair of tickets to the headliner concert of your choice, plus your sponsored concert if a ticketed event.

"Sponsored By" attached to the concert on official poster, 60,000 programs, website, event tickets and selected advertising.

Company banner displayed at concert, provided by your company.

Verbal recognition at concert as sponsor.

Company logo on the website.

First chance to advertise in the 2014 program that will be going to 60,000 Central Alberta households.

Sponsor promo item given to all attendees, if desired.

2014 Levels of Sponsorship

YES! I’M INTERESTED IN BECOMING A SPONSOR!

SPONSORSHIP CONTACT Eric Allison

Cell: 403.506. 4003

Email: [email protected]

17 Roland Street Red Deer, AB T4P 3K6

Sponsored Event

Name of Company or Individual

Primary Contact

Mailing address

Phone number

Email


FRIDAY NIGHT HEADLINER CONCERT Tuck and Patti Tuck Andress is a world-class guitarist, but he's also imbued with the rare gift of good taste.

His musical partner and wife, Patti Cathcart, is an uncommonly soulful and inventive jazz stylist and among the best scat singers since Ella Fitzgerald.

FRIDAY, AUGUST 15 8 PM

Package Level Benefits Market exclusivity.

First chance to advertise in the 2014 program that will be going to 60, 000 Central Alberta households.













$5,000


SATURDAY NIGHT HEADLINER CONCERT Jack Semple

Juno winner Jack Semple is one of those rare guitar players who leaves a crowd speechless, in absolute awe of what they have just experienced.

He is a guitar player’s guitar player. An absolute virtuoso of his art form, Jack plays with unparalleled feeling and total technical control.

SATURDAY, AUGUST 16 8 PM

$5,000
















FAREWELL GALA UNDER THE STARS Enveloped in a twinkle of glitz, sparkles and Stars, a select group of guests will return to the heyday of Las Vegas in the 50’s and the 60’s when the Rat Pack was king. Complete with a Sinatra crooner in the big band tradition, this stylish event is always our first to sell out.

Held at the Meadowlands Golf Course in the big tent under the stars, this dinner, dance and silent auction event hopes to raise $10,000 towards the continuation of Jazz At The Lake, its performances and programs. Enjoy an amazing evening with cocktails, a gourmet buffet dinner and dancing under the stars.

SUNDAY, AUGUST 17 7 PM

$3,000
















GYPSIES, JAZZ & FIDDLERS CONCERT Back by popular demand, the Alberta Playboys and the Caravana Gypsy Jazz Band will share an outdoor tent venue at Lions Hall on Sunday Afternoon.

This will be a high energy afternoon of fun in the sun, dancing to the sounds of Gypsy Jazz and the eclectic mix of the highly entertaining Alberta Playboys.

With this mix of Country Swing and Gypsy Jazz you have music that appeals to every musical taste. Add to that an icy cold one from the bar and a gourmet food truck and you have a captive audience to cater to with no reason to leave!

SUNDAY, AUGUST 17 1– 5 PM $3,000
















KICKOFF SWING DANCE The Johnny Summers Little Big Band is an 8-piece ensemble with a smoking horn section that has been the featured band by public demand for the last 8 consecutive years at the festival kickoff Swing Dance.

An engaging presence on the bandstand, Johnny is a multi-faceted musician: trumpet player, vocalist, arranger and bandleader.

This event always sells out and recalls the heyday of Sylvan Lake’s 3 operating dance halls and the timeless sounds of big band music--don't miss it!

THURSDAY, AUGUST 14 8 PM

$2,500















SOLD

Sponsorship Complete

Benjamin Moore -

The Paint Stop &

Sylvan Lake Registries


ALL DAY FAMILY PICNIC CONCERT Continuing the longstanding tradition of summer concerts in the park, this all day, free event is especially popular with, and geared towards, families. The festivities feature performances by the ever popular Hot Dixieland Jazz Band, and the top musical ensembles from Red Deer College. Bring your own picnic or sample the gourmet offerings from our vendors. Lots of entertainment for kids including bouncy castles, face painting, balloon animals and fun for all the kids and all the kids at heart.

SATURDAY, AUGUST 16 11 AM – 4 PM

$2,500
















BEATLES BASH Featured band: HELP!

2014 marks the 50th Anniversary of the Beatles’ only appearance on the West Coast of Canada, an August 22, 1964 concert at Empire Stadium Vancouver.

To celebrate this historical event JAZZ AT THE LAKE is presenting a 'Beatles Bash’ 50th Anniversary Tribute.

The music of the Beatles has influenced many musical genres including Jazz.

Our audiences will be treated to a Tribute including renditions true to classic originals as well as new arrangements of timeless Beatle hits.

Dance the afternoon away to your favourite Beatle Music Memories!

SATURDAY, AUGUST 16 1– 4 PM

$2,000

Package Level Benefits A gift package containing the new JATL merchandise for 2014.















FRIDAY & SATURDAY LATE NIGHT LIONS JAM The official Post Concert Hangout is Lions Community Hall, magically transformed into an after hours night club.

Musical surprise guests will appear in the great jazz tradition of the late night Jam Session.

The always jumping Lions Late Night club is where concert goers regularly congregate to share the great magical moments of each festival day over drinks and tasty food.

FRIDAY, AUGUST 15 & SATURDAY, AUGUST 16

10 PM – 1 AM

SOLD


Combined Option

Sylvan Lake Lions Club

$1,500 COMBINED


PROJECT DISCOVERY The Jazz At The Lake Project Discovery is a provincially recognized performance program whose aim is to bring an innovative model of performance development to Central Alberta youth. Project Discovery provides young people the opportunity (for many the first time) to perform for a discerning but supportive audience at a major music festival. The workshop and master class attached to the program offers development for youth in a performance training program designed to introduce young people to the demands of the music performance world. We are currently looking for sponsors to support this innovative performance and development program for local youth. Help nurture our youth by creating a venue for new rising Alberta music Stars that will give them the opportunity to perform to a wider audience in the longest continuously running Jazz Festival in Central Alberta. Featuring winners of Alberta Kiwanis Festivals, and the Sylvan Lake Celebration of Music, plus local students deemed especially talented by their schools and teachers, Project Discovery has already created a buzz across Central Alberta for showcasing extraordinary young Alberta Talent. Project Discovery is a delightful afternoon of both vocal and instrumental performances from Broadway classics to modern composers. These talented performers ages 5–25 are sure to move you from laughter to tears.

SATURDAY, AUGUST 16 1– 3 PM

$1,500









SYLVAN LAKE LODGE/BETHANY CARE CENTRE CONCERT & SING-A-LONG With this event we bring Jazz At The Lake to those seniors and physically challenged adults who cannot attend festival events!

In an afternoon concert, the 5-piece HOT Dixieland Jazz Band, attired in matching fire engine red vests and caps, entertains the crowd with all their old favourites and encourages them to sing along to the timeless classics of Tin Pan Alley.

The concert traditionally ends in a New Orleans street parade with the band marching through the delighted audience to the strains of “When the Saints Go Marching In.”

A good time is had by all!

FRIDAY, AUGUST 15 1– 2 PM

Package Level Benefits

"Sponsored By" attached to the concert on official poster, 60,000 programs , website, event tickets and selected advertising.




$1,000


JAZZ WORKSHOP Masterclass with Guitar Great & Vocalist Jack Semple

Jack is a guitar virtuoso steeped in the blues tradition and also a vocalist extraordinaire. Both instrumentalists and vocalists will enjoy this unique learning experience.

Each year Jazz At The Lake presents one of the headliners in an intimate, face to face, heart to heart jazz workshop.

We have prided ourselves in keeping this event free and open to the public, who flock to the workshop to hear these musical masters demonstrate playing techniques, teach the secrets of their art, talk about their lives in music and even invite aspiring players to join them in a spontaneous performance.

While the event is geared toward young musicians eager to learn more about their craft, it attracts just as many non-musicians who love to try to get inside the music more, and hear these world class artists discuss their art and life.

Project Discovery participants are invited to perform, ask questions or just come and listen to these world class musicians in an intimate setting.

For an hour and a half this audience is transported into the world of the artist, who always welcomes questions, musical and otherwise, from the crowd.

SATURDAY, AUGUST 16 3:30 – 5:00 PM

$1,000







COMMUNITY BLOCK PARTY Come and join your neighbours for an old fashioned Block Party with ice cream and lemonade stands.

This free outdoor concert features Community Bands from all over Central Alberta that celebrate live music.

Bring your own picnic or sample the gourmet offerings from our vendors.

Celebrate a gathering of community artists in the ‘Jewel of Central Alberta,’ Sylvan Lake.

SUNDAY, AUGUST 17 2 – 4PM

$1,000






SOLD


Cobb’s Clothing


FARMERS MARKET WITH THE H.O.T. DIXIELAND JAZZ BAND What’s better than going to an old fashioned Farmers Market on a summer Friday late afternoon? How about adding some exciting New Orleans Jazz to the mix!

The brass ‘n’ banjoed HOT Dixieland Jazz Band rocks the market with classic tunes and spiffy matching uniforms while patrons peruse all the goodies the market has to offer.

Normally taking place weekly in the Railway Park Promenade, in the previous two years the Farmers Market has moved to Main Street in the heart of downtown Sylvan Lake especially for jazz festival week-end.

This special location is excellent exposure for a sponsor, as it attracts many beach goers in addition to the usual local and out-of-town crowds.

FRIDAY, AUGUST 15 5 – 7 PM

$500



Recognition at concert as sponsor.


Sponsorship credit attached to the event in 60,000 distributed programs and on official website.


DONATION IN KIND Examples of contributions

• Meals & refreshments for volunteers, concert artists, bands performing in outdoor concerts

• Pizza/food for patrons of Lions Late Night Jam • Airfare for headline artists • Ground transportation for headline artists (limo) • Hotel rooms for headline artists • Advertising • Venue rentals • Musical equipment rental • Children's activities in outdoor concerts (bouncy castle,

face painting, etc.) • Poster/brochure/program design and printing • JATL merchandise • Staging supplies such as balloons & helium, tablecloths, chair rental,

etc. • Event insurance CASH CONTRIBUTIONS We are happy to customize a sponsorship package that works for you!

Contact Eric Allison (403-506-4003, [email protected]) for more information about sponsorship opportunities.

Sponsorships are welcome at any time leading up to the event, but the sooner they are received the more pre-event publicity you will receive.

DONATION IN KIND & CASH CONTRIBUTIONS

Contribution Recognition Sponsorship credit attached to the event in 60,000 distributed programs

and on official website.

Company banner displayed at event (if applicable), provided by your company.


Company logo on website (if applicable).


SILENT AUCTION We are seeking donations of any kind or value to our Silent Auction to be held at the Farewell Gala Under the Stars to wrap up Jazz At The Lake in style, on Sunday evening, August 17. Enveloped in a twinkle of glitz, sparkles and Stars, a select group of guests will return to the heyday of Las Vegas in the 50’s and the 60’s when the Rat Pack was king. Complete with a Sinatra crooner in the big band tradition, this stylish event is always our first to sell out.

Held at the Meadowlands Golf Course in the big tent under the stars, this dinner, dance and silent auction event hopes to raise $10,000 towards the continuation of Jazz At The Lake, its perform-ances and programs. Enjoy an amazing evening with cocktails, a gourmet buffet dinner and dancing under the stars. Silent auction donations can include gift certificates, vacation/hotel stays, tickets to concerts or sporting events, food/wine baskets, jewelry, and a wide variety of other products and services. The donor’s name will be displayed prominently beside the auction item and on our website, www.JazzAtTheLake.com. For businesses, donating an auction item is a great way to find new customers while helping a great cause in your local community.

If you’d like to donate a silent auction item please complete the form on the right and return to:

Marion Thomspon 26 Kuusamo Krest Sylvan Lake, AB T4S 1S2

Tel: 403-598-2374

Email: [email protected]

Thank you for your support!

Name of Company or Individual

Primary Contact

Mailing address

Contact (phone & email)

Donation item(s) & value

Pick up instructions

Documents

JATL sponsorship package overview - Jazz At The Lake · PDF file2014 Sponsorship Package FRIDAY NIGHT Tuck & Patti "You are either a fanor you haven’t heard them yet!" Tuck Andress