SPONSOR & EXHIBITOROPPORTUNITIES

Virtual ConferenceWednesday, April 21 – Thursday, April 22, 2021

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ATTENDEE DEMOGRAPHICSThe 2020 ADP Meeting of the Minds was reimagined to an Online Series and Virtual Conference. The 2021 ADP Meeting of the Minds conference also will be delivered in a 2 day virtual format.

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SPONSOR/EXHIBITOR PROSPECTUSWhat is ADP® Meeting of the Minds?

ADP Meeting of the Minds is a strategic user conference for Human Capital Management (HCM) practitioners from some of the largest employers in the United States to exchange ideas, network, and be inspired by insightful speakers and world-class experts.

ADP MOTM specializes in ADP platform skills training, industry best practices, and detailing the compliance and regulation landscape in order to offer attendees an unparalleled opportunity to earn continuing education credits from leading HCM accrediting associations.

2,130ATTENDEES IN 2020

3,000ANTICIPATED VIRTUAL ONLINE ATTENDEES IN 2021

16INDUSTRIES REPRESENTED

1,329COMPANIES ATTENDED

AREA OF FOCUS27% PAYROLL 21%HR 14% COMPLIANCE13% BENEFITS

ATTENDEE TITLE/LEVELMANAGER 38%SPECIALIST 37%DIRECTOR/SR.DIRECTOR 14%

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SPONSORSHIP OPPORTUNITIES

** Keynote addresses, breakout sessions, branded materials, giveaways, emails and content must be produced to ADP specifications and are subject to ADP approval.

* Available for purchase (5) One/One Meetings $500 contact Linda.House@adp.com to purchase

Platinum$25,000Limit 1

Gold$15,500Limit 5

Silver$7,500Limit 8

Exhibitor$3,500

Limit 30

Core Sponsorship Package • Logo with link to sponsors website on motm.adp.com. • Logo recognition at the Opening and Closing General Sessions. • Access to ADP Marketplace partners. • Exhibit Space, including the following: – Virtual Booth with your company’s branding – New Online Platform – Chat Feature within your booth space, one on one and group chat – Know exactly who is in your booth so you can interact with them in real time – Host live office hours – Create special offers and much more

Leads from booth visitors (Name, Title, Email, Company)

X X X X

Booth Staff Passes 10 badges 8 badges 6 badges 4 badges

Breakout Sessions • One (1) promotional push notification per breakout session • Leads from session participation (Name, Title, E-Mail, Company)

2 sessions 2 sessions 1 session

One on One Meetings (15 min Increments) 25 15 10 $*

Upgraded Exhibit Space X X

One (1) post event email** to the ADP MOTM audience, sent by ADP on sponsor’s behalf.

X

Closing General Session Sponsorship • Address the entire ADP MOTM audience* (3 min commercial) • Leads from session participation (Name, Title, E-Mail, Company) • Prominent signage and recognition in the virtual event

X

Branded footer banner to be included in two ADP-distributed emails (designed by ADP). • 1 pre event to the entire invite database. • 1 post event to all conference attendees.

X X

ADP MOTM offers 4 levels of sponsorship to maximize your reach!

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ADP MOTM Partner Pavilion:an area uniting ADP clients, business partners and professionals in an environment dedicated to innovation, networking and education.

Don’t miss your opportunity to present your company’s products, services, and thought leadership directly to thousands of influential ADP clients at ADP MOTM’s Partner Pavilion!

If you invest in a sponsorship package, you will also reach a more targeted audience by leading a breakout session, an educational presentation by industry experts that provides attendees with knowledge and insight into a specific topic, product, or service.

To help drive traffic to all exhibits and sponsors, attendees will participate in an in-app game, getting credit for each exhibit they visit. Attendees are entered into multiple drawings to win fabulous prizes.

EXHIBIT HOURS (Times are subject to change.)

Wednesday, April 21 9:00 AM - 1:00PM (ET) 3:00 PM - 6:00PM (ET)

Thursday, April 22 9:00 AM - 1:00PM (ET) 3:00 PM - 6:00PM (ET)

*Partner Pavilion will be closed during Opening and Closing General Session

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Example of a MOTM virtual booth. Layout subject to change. Size and features will vary depending on sponsorship level.

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ADDITIONAL SPONSORSHIP OPPORTUNITIES

PROMOTIONAL

CONFERENCE NOTEBOOK | $12,500 Exclusive Sponsorship

Proudly display your company logo alongside the ADP MOTM logo on the official 2021 ADP MOTM notebook.

BAG INSERT – SWAG | $3,500 Non-Exclusive Sponsorship

Include a giveaway of your choice (supplied by you) in the bags which will be sent to each full pass attendee prior to the event date. Additional cost will cover the shipping and fulfillment cost. Sponsors must provide 1,600 inserts. First 1,600 registered attendees.

BAG INSERT – PAPER | $2,000 Non-Exclusive Sponsorship

Include a postcard or handout of your choice (supplied by you) in the bags which will be sent to each full pass attendee prior to the event date. Limited to a single page, maximum 8.5x11 inches. Sponsors must provide 1,600 inserts. First 1,600 registered attendees.

WATER BOTTLES | $10,000 Exclusive Sponsorship

Help keep ADP Meeting of the Minds attendees hydrated with water bottles that display your company logo. There will be a bottle in every conference bag that is sent to each full conference attendee.

SIGNAGE

ADVERTISEMENTS IN VIRTUAL CONFERENCE LOBBY | $1,500 Non-Exclusive

Drive meetings, product inquiries, traffic to your virtual booth, and engagement with your brand through an ad campaign during ADP MOTM. Put your service or solution in front of your customer and target a specific segment of ADP MOTM attendees.

Increase your visibility to attendees through the following add-ons:Note: All add-ons require a sponsorship package or exhibitor booth purchase.

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NETWORKING & MEETING

HOSTED BREAK | $3,500 Non-Exclusive Sponsorship

Host an on-line event to get attendees to laugh, move, stretch, learn a new cocktail recipe in between sessions! Opportunities can include yoga, meditation. mixology, magician and more. It’s your opportunity to get creative!

VIRTUAL NETWORKING MEETUP | $3,500 Non-Exclusive Sponsorship

Attendess will have the ability to “join” a room to collaborate on a topic in a group setting. Time slot is 30 minutes, with a max of 100 attendees per session.

EXPERIENCES

ADP MOTM COMMUNITY SERVICE PROJECT | $20,000 Exclusive Sponsorship

The first 1600 attendees will be sent event swag bags to their homes. Each of those bags will include a give-back project that the attendee can participate in from home and send to the local chapter of the chosen charity. Their engagement will be captured in the platform community, social media, and on a tracker within the platform encouraging engagement and participation across all participants. While the cause will be selected closer to the event date, the sponsor will have many opportunities in the platform, event website, and event communications for exposure and promotion.

SOLUTIONS THEATER SESSION | $3,500 Non-Exclusive Sponsorship

Looking to reach your audience in a quick 30 minute session? We are offering exhibitors the ability to present in the Solutions Theater in a mini session to all attendees in a virtual session room. Limited slots available.

VIRTUAL WELLNESS | $10,000 Exclusive Sponsorship

Keep the attendees healthy and mindful with yoga and stretch breaks throughout the conference. Branding will be present on the platform during the sessions as well as in the background of the instructor’s screen.

VIRTUAL DJ | $12,500 Exclusive Sponsorship

Keep the energy up between breakouts and at the start of general sessions by sponsoring our house DJ. Prominent in-platform branding along with recognition in the Opening and Closing General session will be provided. DJ will also showcase your branding in their setup.

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ADP MOTM STUDIO | $10,000 Exclusive Sponsorship

Brand our story studio where conference attendees will have the opportunity to create a short video to share their experience either as an attendee or ADP client, or share what they are #workingfor. Your company logo will be on the backdrop of the studio during the virtual conference. Last year, ADP collected 50 stories that were shared socially and in cooperation with ADP Ambassadors, long after the conference ended.

Have another idea for a great addition to our sponsorship offerings? Contact linda.house@adp.com to assist in building a custom package for you.

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For Conference updates, visit motm.adp.com

CANCELLATION POLICY

All cancellations must be received in writing to ADP at linda.house@adp.com.

Cancellations received between signing of contract and March 15, 2021, will result in ADP retaining an administrative charge of 50 percent of the total cost of the Sponsor/Exhibitor fee. No requests for refunds will be granted starting March 16, 2021.

Cut-off Date for Booth and Sponsorship Registrations is March 15, 2021.

GENERAL CONFERENCE INFORMATION

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Terms and Conditions

EXHIBITOR/SPONSOR

1. Exhibitor Eligibility. ADP, INC (“ADP”) reserves the right, in its sole discretion, to determine the eligibility of any company, display, or product and basedthereon deny access to, or use of, the event, the virtual Exhibit Hall, and/or any virtual exhibit space.

2. Display Regulations.

a. Design. You will be provided a virtual kiosk with your company branding.

b. Inappropriate Displays. ADP MOTM management reserves the right to prohibit and evict exhibitors whose presentations are deemed offensive in any manner.In the event of such prohibition or eviction, ADP MOTM management shall not be liable to sponsor for refund of exhibit or sponsor fees.

3. Competitive Events. Sponsors and Exhibitors are not permitted to plan any activities that conflict with the official conference program without ADP’s writtenconsent.

4. Social Media. Exhibitors/Sponsors are encouraged to participate in ADP MOTM social networking, while adhering to the terms below:

a. ADP Name/Logo. When tweeting during the ADP MOTM exhibition, use the official hashtag #ADPMOTM. Use of the ADP Logo and ADP MOTM Logo in anyfashion, by any entity, for any purpose, is prohibited without the written permission of ADP.

b. Promotional Messages. Participating vendors may make reference to the ADP or ADP MOTM names in their user account profiles, but not the brandedname(s), i.e., the Twitter account @CompanyName ADP MOTM would not be allowed but use of language such as “We are an official sponsor of #ADPMOTM”in a branded Twitter profile description would be allowed.

c. Restricted Times. Tweeting marketing messages during General Sessions is prohibited. (See conference agenda.)

d. Photography/Recording. Attendees, staff and exhibits may not be photographed or videotaped for publication unless permission by the authorizedindividual is granted. This policy also extends to photo or video sharing via social networks (i.e., photo-sharing services like Twitter, YouTube, Instagram,Flickr, Facebook, SnapChat, screenshots etc.).

e. General Conduct. Exhibitors, Sponsors, and third-party organizations participating in social networking around the ADP MOTM meeting should ensure all oftheir communications about ADP MOTM are respectful and professional.

5. Sponsorship Packages.

a. ADP must approve all communications going to attendees as part of the sponsorship packages.

b. Direct communication with ADP MOTM attendees outside of approved channels is strictly prohibited.

6. BoothStaffing. Exhibitor’s booth must be continually staffed during exhibit hours specified by ADP MOTM.

7. Indemnity. Each exhibitor shall indemnify and hold harmless ADP, Inc., Maritz Travel, Meeting Play and the affiliates and subsidiaries of each, for allliability in any way related to Exhibitor’s exhibit or any act or omission of Exhibitor or any of its employees or agents; including, without limitation, infringement of any trademark, copyright or other rights of any third parties.

8. Cancellation Policy. In the event of cancellations, there will be an administrative charge of 50 percent of the total Sponsor/Exhibit fee for all cancellationsreceived between the time of signing the contract and March 15, 2021. No refunds will be given for cancellations received starting March 16, 2021. Allcancellations must be sent via email to ADP at linda.house@adp.com.

9. Badge trading is not permitted.

www.motm.adp.com@adp | #adpmotm

ADP and the ADP logo are registered trademarks of ADP, Inc. All other marks are the property of their respective owners. Copyright © 2021 ADP, Inc. 

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