Spiral Web Michael Smith [email protected] TeraTech, Inc

Spiral WebSpiral WebSpiral WebSpiral Web

Michael [email protected]

TeraTech, Inc.

June 27th- 30th 2007 www.cfunited.com

Speaker InformationSpeaker InformationSpeaker InformationSpeaker Information

Who am I? ColdFusion Developer 10 years with ColdFusion Teach one-on-one and custom classes On site and custom development Fusebox and Process Methodology


What is Spiral WebWhat is Spiral WebWhat is Spiral WebWhat is Spiral Web

Insight into existing websites Predicts future trends in websites and

web societies. Based on theory of spiral dynamics for

human society development


What is Spiral Dynamics?What is Spiral Dynamics?What is Spiral Dynamics?What is Spiral Dynamics?

Spiral hierarchy of belief systems that control memes

Meta memes


What is a Meme?What is a Meme?What is a Meme?What is a Meme?

Memes are ideas that spread and replicate (like information genes in biology)

Self-replicating unit of transmission Memes Evolve

Mutation Natural selection Extinction Survival of the best spreading meme (not

necessarily the best for the host!)


Examples of MemesExamples of MemesExamples of MemesExamples of Memes

Methodologies Naming conventions Fashion Songs Stories Political beliefs Religions Computer viruses Tools


Meme transmission methodsMeme transmission methodsMeme transmission methodsMeme transmission methods

(Aka infection) Language

Books Email Spoken word Video Advertising

Behavior Memetic engineering


What areWhat are v vMemes?Memes?What areWhat are v vMemes?Memes?

Value Memes Meta Memes – control other memes Archetypes World view/way of thinking


Examples of Examples of vvMemesMemesExamples of Examples of vvMemesMemes

Religions Scientific method Political party


vvMemes in Spiral DynamicsMemes in Spiral DynamicsvvMemes in Spiral DynamicsMemes in Spiral Dynamics

Beige – SurvivalSense – 100k years ago Purple – KinSpirits – 50k Red – PowerGods – 10000 Blue – TruthForce – 5000 Orange – StriveDrive – 1000 Green – HumanBond - 150 Yellow – FlexFlow - 60 Turquoise – GlobalView - 40


Spiral DiagramSpiral DiagramSpiral DiagramSpiral DiagramEach level includes and transcends prior levels


Spiral WebSpiral WebSpiral WebSpiral Web

Beige – survival – standalone PC Purple – tribal - BBS Red – power – client server Blue – structure - AOL Orange – competition – ebay Green – HumanBond – wikipedia, web 2.0 Yellow – systematic - facebook Turquoise – holistic – the future


ExamplesExamplesExamplesExamples

Amazon – orange/green Suggestions, user reviews and rating of reviews

Ebay – orange Meme – bidding and competition

Blogs – green blogosphere

Wikipedia – green/yellow Meme – NPOV, shared writing


More examplesMore examplesMore examplesMore examples

Netflix – orange/green Smart recommendations My friends movies

Linked in – blue/orange Meme - contacts

MySpace – green Meme - friends

Evite – blue/orange Facebook – yellow

Meme – FBML apps


Where are we going?Where are we going?Where are we going?Where are we going?

Web is evolving faster than human societies

Less friction in system faster and more accurate meme

transmission

More holistic websites Importance of Design and site

personality


ResourcesResourcesResourcesResources

“Spiral Dynamics” by Don Beck and Christopher Cowan

http://en.wikipedia.org/wiki/Spiral_dynamics http://www.wie.org/spiral/?ppc=gg-thm

-spiral http://www.spiraldynamicsgroup.com/ http://en.wikipedia.org/wiki/Meme “The Selfish Gene” by Richard Dawkins

http://en.wikipedia.org/wiki/Spiral_dynamics



http://www.wie.org/spiral/?ppc=gg-thm-spiral









http://www.spiraldynamicsgroup.com/



http://en.wikipedia.org/wiki/Meme


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Spiral Web Michael Smith [email protected] TeraTech, Inc