Special Features - Campbell River Men at Work 2016

www.CampbellRiverMirror.com FRIDAY, APRIL 8, 2016 | CAMPBELL RIVER MIRROR | 15

16 | CAMPBELL RIVER MIRROR | FRIDAY, APRIL 8, 2016 www.CampbellRiverMirror.com

MENat Work

David VanstoneDavid Vanstone was a pioneer, logger, and merchant who arrived in Campbell River at the turn of the century to pursue a career in the community’s booming logging industry. In 1921, David and his wife Eliza and purchased waterfront property on the north side of the Campbell River and moved there with their seven sons. He began at this point to transition out of the logging industry and into farming and other businesses. Mr. Vanstone purchased the local general store in 1926 with his business partner Allan Cross. In the coming years he purchased several properties and contributed to the construction of downtown Campbell River. He was also a financial backer for a long list of local businesses. He was known to tear up debt notes of businessmen who passed away leaving family behind, not expecting their widows to pay back the debt. To learn more about this influential and generous man, visit the Museum at Campbell River Archives or go to www.crmuseum.ca.

Charles ThulinCharles Thulin and his brother Fred moved to Campbell River from Lund in 1904 to expand their business activities. They soon opened the community’s first hotel – The Willows, which was considered by many to be the beginning of the village of Campbell River. Shortly after the hotel opened, together with partner Elmer Hagstrom, the Thulins opened a small store, which was replaced in 1907 by a bigger store, The Campbell River Trading Company Store. In the same year, a large new wharf opened, making Campbell River a regular port of call for passing steamships. Mr. Thulin opened a larger and more opulent Willows Hotel in 1909. Shortly after its construction it burned to the ground, and a third Willows Hotel, even more sophisticated than the second, opened July 1st, 1910. Campbell River’s hospital was a passion of Charlie and his wife Mary, and together they donated the land and fundraised for the building of the town’s first hospital. To learn more about this dedicated community-builder, visit the Museum at Campbell River Archives or go to www.crmuseum.ca.

Roderick Haig-BrownRoderick Haig-Brown was an avid fly-fisher, pioneering conservationist, acclaimed author and magistrate. Internationally renowned for his writing, he published 25 books and over 200 articles and speeches. His writings have influenced ecologists and others interested in the evolving relationship between people and nature. He was born in England, and in 1936, he moved with his new wife Ann to Campbell River where he settled into his writing career. His passion for environmental conservation made him an outspoken advocate for the natural environment. In 1942 he was appointed country magistrate for the region, a position in which he was respected for his compassion and sense of justice. Through his writings and activism, his voice was heard well beyond the community he called home. In 1977 a park established along the Adams River was named after Roderick in honour of his dedication to conservatism in the province. Recently, he has been declared by the Canadian government as a Person of National Historic Significance. To learn more about this compassionate and thoughtful environmental advocate visit the Museum at Campbell River Archives or go to www.crmuseum.ca or www.haig-brown.bc.ca .

Mike KingMike King was raised on a farm in Michigan in the 1840s, after which he ventured to Campbell River with his brother, Jim, where he became one of the earliest timber cruisers in the area. Mike married Mary Cowie and moved his family to Victoria. He retained his land in Duncan Bay in the hopes of staking a claim of Elk Falls for the development of Hydro-Electric generation. His company, the Campbell River Power Company, was successful in staking a claim of the falls, but unfortunately, Mike did not live long enough to see through the project’s development. Aside from being an avid hiker and entrepreneur, Mike was a strong advocate for the construction of a bridge that would connect Campbell River to the Mainland via the Seymour Narrows. To learn more about Mike and his ambitious plans for Campbell River, visit the Museum at Campbell River Archives or go to www.crmuseum.ca.

Jim EnglishJim English started out as the owner and operator of the store and Fisherman’s Lodge at Oyster River, where it is said he made his stake bootlegging during the prohibition era. Also known as “The Bishop”, Mr. English purchased the Quinsam Hotel in 1924. The beer parlour at The Bishop’s establishment was a favourite with loggers when they were out of camp. In 1926 this successful Campbell River businessman expanded the Quinsam to include a restaurant and barbershop. Prior to the opening of a government liquor store in Campbell River, Mr. English rented a corner of the Lilelana Pavilion building to sell liquor, as well as ice cream. He was always ready to help a man in need, to give him a bed and a meal, or to put up bail. To learn more about this charismatic and resourceful man, visit the Museum at Campbell River Archives or go to www.crmuseum.ca.

A Look at our Community Builders


MENat Work

As a leader in workforce development and the major employment agency for North Vancouver Island, NIEFS has been a cornerstone in the community for almost 30 years. Sustaining a thriving registered non-profit charity in the highly complex and ever changing environment of employment services requires extensive partnership building and a dedicated team with tremendous knowledge and skills.

NIEFS has over 40 staff between the Campbell River and Port Hardy offices and from University undergraduate and graduate degrees to Certified Career Development Practitioners; Certified Vocational Rehabilitation Professionals; Assistive Technology Professionals to Human Resource; Finance; Accounting; Administration, IT and Data Quality professionals. NIEFS team is truly exceptional.

Assisting people to build self-sufficiency through active participation in the labour market and connecting employers to the right people, with the right skills at the right time contributing to a strong, resilient and healthy community is what we do!

For more information visit: www.niefs.net or call 250-286-3441.

Social MediaWe’d like to think we’re pretty good at engaging with our audience here at the Mirror.

Before the advent of social media, newspapers used to have to rely on “Letters to the Editor” in the actual mailbox – remember those? – and people coming through the front door of the of� ce to complain about something they read within the pages of the publication to know if we were reaching people in any meaningful way.

These days, however, we can look at actual numbers.

More than 12,500 people have “liked” us on Facebook or followed us on Twitter, implying that they would like our content to show up in their feeds on those platforms. They don’t all get to see everything we post, of course – because Facebook decides what content people see in their feeds despite what people themselves say – but they have declared that they would like to.

(Hint: If you want to see more of our posts in your News Feed on Facebook, click “Like” on one of them once in a while. Or better yet, if you like our content, “Share” one of our posts. Actually interacting with our content tells Facebook you want to see more of them. It also helps us determine the kinds of stories and photos people are wanting us to keep posting.)

We think one of the reasons we have so many followers – relative to other local news sources in our area – on the most used

social media platform on the planet is that we don’t advertise to people on there.

When we post something on social media, it’s not to sell anyone anything. It’s not to encourage you to do anything at all, unless you consider encouraging you to be informed and care about the things that are happening around you in your community.

We use social media to get our created content – news stories and features that we actually write, photos we actually take with our own cameras and videos we actually make out of footage we gather from being on scene at an event – in front of people who don’t read physical newspapers, or to share information that can’t be put in physical newspapers due to the medium itself (audio and video, obviously, don’t work in print).

We also think another reason we do well online is that our content itself is of value.

We create locally-relevant content featuring local people doing things locally that make a difference here. We keep tabs on what’s happening at City Hall, at the Board of Education, within the business community, and just straight-up give you the information you need to be informed about what’s happening in your area.

And when you do that, it doesn’t matter what mode of distribution you use, because the eyes of the community will turn to you – however they feel most comfortable doing so – when they want to know what’s going on.

Our Men at Work team here at Discovery Harbour Fuel Sales, Trevor Fritz, Greg Palmer, and Will Henderson, are fully trained in environmental protection and oil pollution safety and that we exceed every standard set out with Transport Canada. We are the leading edge of Marine Vessel fueling procedure safety and have the highest standard in Environmental Emergency response procedures. Our team ensures that our entire fueling facility is fully up to date with our maintenance routines to ensure that our systems are operating effi ciently as possible. We are also fully trained in Marine First Aid in order to be able to respond to any casualties.

250-287-3456www.discoveryharbourfuel.com

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Chad EverettQuinsam Communications Group


MENat WorkHow often should businesses do a

SWOT Analysis?Conducting a SWOT analysis of your business won’t take much time, and doing it forces you to think about your business in a whole new way. It gives you pertinent information of your Strengths, Weaknesses, Opportunities and Threats to your business faces in the marketplace.

Strengths and weaknesses are internal to the company such as its reputation, current brand recognition, market share, location, etc. You can change them over time but not without some work. Opportunities and threats are external such as suppliers, competitors, prices etc. They are out there in the market, happening whether you like it or not. You can’t change them.

Both existing businesses and new businesses should use a SWOT analysis every year, to assess a changing environment and respond proactively and New businesses should use a SWOT analysis as a part of their planning process. There is no “one size � ts all” plan for your business, and thinking about your new business in terms of its unique “SWOTs” will put you on the right track right away, and could save you from a lot of headaches later on.

The recommendation is using brainstorming to identify the factors in each of the four categories and then discuss and compile the results. Bullet points may be the best way to begin to capture the factors that are relevant in each of the four areas. Then later you can expand and prioritize those that are immediate Strengths, Weaknesses, Opportunities or Threats. For more information and more tips you can go smallbusinessbc.ca

WEAKNESSES

OPPORTUNITIES THREATS

STRENGTHS

#230-1400 Dogwood St.778-346-3332

Across from Starbucks in Mariner Square

Drew Bradley - General Manager/Buyer,Mark Baker - Campbell River Store Manager

At Jim’s you’ll fi nd everything men could possibly need in their wardrobe including everyday wear, business, custom suits, formal wear, accessories, shoes, hats and jackets. If there’s something missing in your closet you’ll fi nd it here.

Unlike other men’s shops Jim’s off ers a unique perspecti ve on men and how they like to shop. Their professional staff have the experti se and ability to assist their shoppers in an effi cient manner. While ti me is a factor for some, they also need to be able to depend on the professionals to deliver the right fi t, the right look and the right shopping experience.

Available in Campbell RiverBIG CITY Style There’s a lot to be proud of

at North Island Nissan

YOUR CAMPBELL RIVER NISSAN DEALER

1-855-291-4335 www.northislandnissan.ca2700 North Island Hwy.,Campbell River

DL#

400

69

Aside from Nissan being the fastest growing automotive brand in Canada, North Island Nissan is the highest volume import dealer on the North Island!

Mike Ball, General Manager, is particularly proud of his team.

He’s happy to say that when you walk into the dealership you’ll always be greeted with a smile. The North Island Nissan team is made up of a great group of guys who believe in their product and treat their clients as they would like to be treated.

Come on down, meet the crew and see for yourself what life at North Island Nissan is all about.


MENat Work

Unless you always wanted to be something like a doctor or lawyer, choosing a career during your teenage years, had the potential to create a great deal of stress and concern at an age where having fun was meant to be your number one priority.

However in many respects, the easy-going and high-spirited attitude of youth can do wonders in the workplace too. Of course you don’t have the kind of freedom you once did, by adopting a more laid-back approach towards your career or profession, some excellent bene� ts can be enjoyed from both a personal and business perspective.

For numerous organizations, the idea of having fun at work is never entertained. Some companies are in industries where a serious straight face is required at all times, while others require the utmost focus at all times in order to maintain prosperous pro� t margins.

Nonetheless, even the most formal or uptight environment can reap various rewards by allowing its members of staff to take pleasure and merriment from their working day.

According to research published in the book “301 Ways to Have Fun at Work,” there is a direct link between the extent to which employees have fun and work productively, deliver good customer service, exercise creativity and provide innovation within their job role.

Author Dave Hemsath also goes on to say that he believes fun may be the single most important trait of a highly effective and successful organization. In fact, companies that adopt a fun-orientated culture have: Lower levels of absenteeism, greater job satisfaction, less down time and increased employee loyalty.

In spite of these extensive advantages, some people might not

be as receptive to a fun working environment as others. Recent research notes that fun in the workplace is heavily dependent on the ages of employees.

Those born between the early 1980s and early 2000s, tend to like workplace fun more than older generations. One survey from PGI went so far as to say 88% of this age group want a fun and social work environment, compared to just 60 per cent of boomers (people born between approximately 1946 and 1964).

Even though this reluctance among boomers may put some organizations off, the same survey also put the younger ones at the top of the workforce population in the US with 80 million people. So, with boomers making up 76.1 million workers, any shift towards fun could still be well worth it.

1440 Redwood St. • 250-286-1151 • www.baileywesternstar.com

Craig Willett and his team at Bailey Western Star & Freightliner Trucks work so hard to provide the best possible services and transport soluti ons.

Known for giving back to the community, Bailey Western Star & Freightliner proudly supports many local foundati ons, projects and sports teams each year, including Campbell River Hospital Society, Cameryn’s Cause and the Campbell River Hospital Foundati on.

Over the last couple of years they have won the 2014 Campbell River Chamber - Small Business of the Year and the 2015 Vancouver Island Automoti ve Business of the Year.

CHAD EVERETThas been a Communications Specialist for over twelve years. He joined the Quinsam Communications Group as a team member in 2010 when he re-located to Campbell River with his wife and four children.

Quinsam Communications has been part of the Campbell River business community for over 25 years. It began by providing communications to the Logging Industry and has since expanded to include the Agriculture sector, Wilderness Resorts, and public service organizations such as the School Districts and the Volunteer Fire Dept. Quinsam Communications Group works hard to ensure their customers receive the highest standard of service for all their communication needs with the latest equipment - NEC Office Phone Systems, Telus / Koodo Mobility, Motorola / ICOM 2-way radios and GlobalStar / Iridium Satellite Phones.

Quinsam Communicatons Group – customizing your communication needs down to the last detail.

Chad can be reached at: 1437B 16th Ave, Campbell River or at our Discovery Harbour location.

Cell: 250-830-713216th Office: 250-287-4541 > Discovery Office: 250-286-3484

Email: [email protected]

www.quinsam.ca

Make fun a part of your work day

Neil Blasky and Colin WoodsideNorth Island Nissan


MENat Work

Eric, Daryl, Steve

and Rickare

always ready

to help you!

1680 14th Ave., Campbell River250-287-8012

www.seymourservices.ca

1860 Antonelli Rd250-287- 3505

Serving Campbell River for over 30 YearsSEYMOUR SERVICES

Planning for SuccessYou’ve no doubt heard the expression, “Failing to plan is planning to fail.”

Many entrepreneurs write a business plan only when they need to secure start-up � nancing. However, your plan is far more than a document for banks and investors to read; it’s an invaluable roadmap for launching and growing your business.

In order to put your business concept on paper, you need to think through and research the many factors that are needed to make sure your business is a success. With a plan, not only can you spot potential weaknesses, opportunities, and threats, your plan can help you make informed decisions about your venture before you commit yourself legally or � nancially.

Here, we’ve summarized the key sections that you’ll � nd in a business plan.

1. Executive summaryYour executive summary should be 1–2 pages long, and provide an overview of your business concept, key objectives of your business and your plan, ownership structure, management team, your product or service offering, target market(s), competitive advantages, marketing strategy, and a summary of your � nancial projections. Your executive summary should be written last, after you’ve written the rest of the plan; each paragraph should be a summary of the more detailed, related section of the plan.

2. Business OverviewIn your overview, include details regarding your business’s history, vision and/or mission, objectives, and your ownership structure.

3. Products and ServicesExpand upon your products and services, including features and bene� ts, competitive advantages, and, if marketing a product, how and where your products will be produced.

4. Industry overviewThe industry overview is your opportunity to demonstrate the viability of your business by discussing the size and growth of your industry, the key markets within your industry, how your customers will buy your products or services, and which markets you’ll be targeting.

5. Marketing StrategyHere you describe your target market segments, your competition, how you’ll differentiate your products or services, and your products’ or services’ unique selling proposition (USP).

Men Shaping Our CommunityHabitat for Humanity Vancouver Island North is shaping Campbell River with safe, decent and affordable housing. Through building strong relationships with the community and hardworking families, Pat McKenna, Executive Director; Tom Beshr, Resource Development; and Peter Sanderson, Build Coordinator are determined to ensure the current Habitat for Humanity build on the corner of Dalton and Westgate has all the resources and volunteers needed to complete the job. “Volunteers are the key to our success,” says Sanderson, “When we build a Habitat home, we want to ensure community participation. Building community is what we do.” “Volunteers are the lifeblood of our organization and working together with Council and Staff of The City of Campbell River is the key to this build and the future,“ says McKenna, “We are elated to be a central partner in implementing The City of Campbell River’s affordable housing strategy.” Tom Beshr is already planning the next steps of partnership in Campbell River. “It takes considerable resources to construct these homes. The homes are kept affordable through the generosity of organizations like Coastal Community Credit Union and The Royal Bank Foundation. These and multiple other donors have provided foundational support to our affiliate throughout our build history.”

If you or your business would like to help shape Campbell River please contact Tom Beshr at [email protected] or call 250-334-3777 extension 230

Peter Sanderson(left), Pat McKenna (center), Tom Beshr (right) Photo by Karen McKinnon

Discuss product or service pricing and promotion, including how your promotional programs will appeal to each of your target market segments.

Provide a plan of traditional and guerrilla marketing tactics, such as tradeshows, press-magnet events, social media marketing (e.g. Facebook, Twitter, etc.), networking, and print, media, or online advertising. Include the cost associated with each tactic.

Describe how your products or services will be sold (e.g. storefront, online, wholesalers), and your target markets’ buying cycle.

6. Operations PlanProvide a pro� le of your management team, your human resources plan, your business location(s) and facilities, your production plan (if selling a product), and an overview of day-to-day operations.

7. Financial planSome believe this is the most important part of a plan – so much so, it’s worth dedicating up to 80% of your time to writing this section. You’ll need to show three years’ worth of projected � nancial statements, including income statements, pro-forma balance sheets, and monthly cash � ow and annual cash � ow statements. Summarize each statement into a few easy-to-understand sentences and put these in a cover page for the statements. Be sure to document all of the assumptions you used in forecasting your revenues and expenses.

Download the Small Business BC “How to Write a Business Plan Checklist” and start planning for your business success. Source: www.smallbusinessbc.ca


MENat Work

My Personal Promise• I’m committ ed to my customers and

my community.• I take pride in providing you with

quality products and services.• I will ensure your ti me and money

are well spent.• My team and I will do our best every

day to earn your trust.

1661 Willow StreetCampbell River250-287-9291

www.fountaintire.com

Meet the new team at Fermentations U-Vin / U-Brew on Quadra Island.They ferment all day making fruit wines from the harvest of their customers and sell RJ Spagnols craft wine kits, microbrewery quality beer kits; including their exclusive premium 1516 Purity law beer kits. Come visit them for your home brewing needs.home brewing needs.home brewing needs.

Fermentations685 Heriot Bay Road, Quadra Island » 250-285-3822 » fermentquadra.com

U-Vin/U- Brew

“It’s not what you know, it’s who you know.” The adage is especially true in an ever more competitive business world, where strong relationships can make a direct contribution to your bottom-line.

Entrepreneurs rarely make enough time to network and some even see going out for a coffee with a business associate as a waste of time.

But, building a mutually bene� cial business network should be a priority for every business owner, says Bonnie Elliot, Partner, BDC Consulting.

“You need to understand it as an investment, not a cost,” Elliot says. “Relationships are brutally important and extremely helpful.”

Strong business relationships can lead to new customers, improved management skills and the discovery of new ideas. Elliot recommends a few strategies to help entrepreneurs improve their networking skills.

1. Make a planA frequent mistake is to approach networking in an ad-hoc way, Elliot says.

“It shouldn’t be an accident that you are attending an event. You’ve planned to be there and you have a speci� c goal—for example, to schedule 3 follow-up meetings.”

At the beginning of the year, when working on their business plan, entrepreneurs should also look at their networking strategy and answer questions such as: Who do I want to meet on a regular basis? With whom do I want to do business with this year?

At the end of the year, assess how you did in meeting your goals and how relationships with people in your network helped your business.

2. Get startedA rule of thumb is to ask around and see what type of activities your peers are attending.Workshops, conferences and trade shows are excellent ways of meeting new people and offer terri� c opportunities for business development.

Another easy way is to check out the events scheduled by your local chamber of commerce.

Improve your business networking skills

NOW OPEN

New location: 1760 Island Highway,

Campbellton

Dave invites you to enjoy fi ne riverside diningat Fusilli Grill’s new location in the historic

Campbell River Lodge.

Introducing a fresh, local menu.Dine with us on the riverfront in the lounge of the heritage

Campbell River LodgeFor lunch and dinner

Hours: 11:00am - 10:00pm 7 Days a Week

For reservations: 250-830-0090

David invites you to enjoy fi ne riverside dining

at Fusilli Grill’s new location in the historic

Campbell River Lodge.

Campbell RiveR miRRoR

Alistair TaylorEditor

30 Years

MikeDavies

Reporter6 Years

DaveHamiltonPublisher10 Years

KevinMcKinnon

Circulation Mgr.21 Years

Dean TaylorAdvertising

13 Years

OVER 80 YEARS OF COMBINED NEWSPAPER EXPERIENCE

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Special Features - Campbell River Men at Work 2016