• Southern New Hampshire Health System

Southern New Hampshire Medical Center 188 bed acute care community hospital 2/3 market share in southern NH area

Foundation Medical Partners Physician arm of The Health System Over 150 providers, 45 practices

• Marketing Strategy Questions:

– Is the potential incidence of diabetes in our PSA reflected in our patient volumes?

– Are the admissions largely from our Joslin Affiliate?

– Are patients being admitted with diabetes diagnoses?

• Answers:

• Yes

• No

• No

• Conclusions:– Lack of diabetes screening in the area

practices,– Patients not being identified as pre-

diabetes or early stage diabetes in the doctor’s offices,

– Joslin not integral part of the diabetes system of care.

• Public Audience Core Messages

– Diabetes can be a matter of life and death,– Talk to your doctor about getting

screened, even if you have no symptoms,– Joslin Diabetes Center affiliate at Southern

New Hampshire Medical Center is your resource for diabetes management.

• Provider Audience

– Letter to all area PCPs from Joslin Affiliate Medical Director, Dr. Rob Silver.

– Meetings with individual PCPs.– Joslin updates delivered to the Family

Practice and Internal Medicine staff meetings.

– More ideas?