Source of images: Fotolia · Source of images: Fotolia.com When was the last time we checked prices ? •Stock Photos before Micro stock (Year 2000) Magazine insert (> 100,000 circulation)

Source of images: Fotolia.com

Source of photo: Fotolia.com

What is Fotolia ?

http://cn.fotolia.com

Photos from $5.8 HKD ($0.75 US)

for unlimited use

13 million Royalty Free images

2.5 million members worldwide

15 Local Offices, headquarters in New York and Paris since 2004



Questions to ask about Inflation

6 Questions to ask about Inflation:

• Where is Hong Kong ?

• Why ?

• When was the last time we checked prices ?

• What kind of prices go down ?

• Who are the current customers ?

• How to beat inflation ?



Where is HK ?

Country with the

highest inflation

• #1 Venezuela

• #54 China

• #82 Hong Kong

• #107 San Marino -3.0 (deflation)


107 San Marino -3.0 (deflation)



Why?

Why?

• Increase in Demand• Decrease in Supply• Price Wage Spiral• *Imperfect information about innovations*Fotolia Solution: • Increase supply by entering new market• Price transparency• Social networking and sales by languages• Virtual presence



Compacting business Rise above real estate


When?

How much?


When was the last time we checked prices ?• Stock Photos before Micro stock (Year 2000)Magazine insert (> 100,000 circulation) $5,800 HKD

• Stock Photos with FotoliaMagazine insert (Unlimited circulation) $94 HKD

Deflation


Fotolia Subscriptions: $1.09 HKD / image

What kind of prices go down ?

• Business Card Prices before digital printing$600 HKD

• Business Card Prices after digital printing$40 HKD / 100 pieces

(prices provided by e-print)

Software prices down - On-demand Software

Desktop computer price down



$ XX, XXX

$ x,xxx


More for Less

Fotolia Credit Prices

• 2004 – $1 US dollar a credit• 2011 – $0.75 US dollar a credit

(new progressive discount)

Deflation



Who are the customers again?

Redefining our consumers

• Mass advertising to in-house publishing

• $7.8 HKD – $78 HKD

• Fotolia Microsoft Word & Power Point plug-in

• Fotolia APIs Gallery DirectE-print partnership






How ?

How to Beat Inflation with Fotolia?

• Turn your digital asset (photos or design) on your computer into revenue.

• Cut stock photo expenditure, use the latest Fotolia images to reduce the risk of using the same shots everybody else is using.

• Buy online to save time.



THANK YOU… and a better tomorrow

Documents

Source of images: Fotolia · Source of images: Fotolia.com When was the last time we checked prices ? •Stock Photos before Micro stock (Year 2000) Magazine insert (> 100,000 circulation)