1

Sony Ericsson

Q4 and full year 2010 Business Update

January 20, 2011

2

Executive Management Team

Kristian Tear

EVP & Head of Sales and

Marketing

Bert Nordberg

President & CEO

William Glaser Jnr

CFO

Rikko Sakaguchi

EVP & Chief Creation

Officer

3

Safe Harbour Statement

4

Bert NordbergPresident & CEO

5

Full year 2010 Highlights

income before taxes improvement

excluding restructuring charges for the full year

Transformation programme completed

Gross margin of compared to 15% in 2009

Income before taxes excluding restructuring charges

Sales

6

Q4 Highlights

Shipped phones

Generated in sales

Average selling price

Achieved gross margin of

Income before taxes excluding restructuring charges

7

Annual market growth

*Million units

8

9

Phones in Q4

10

Celebrating 10 years together

11

12

13

14

Xperia arc well received

15

Sony Ericsson 2011 priorities

16

MWC 2011

Sunday 13th February, 18.00 in central Barcelona

17

Chief Financial Officer

William Glaser Jnr

18

The Turnaround

INCOME BEFORE TAXESExcl restructuring

NET INCOME

133

-293

-167

2149

8

-350

-300

-250

-200

-150

-100

-50

0

50

100

150

200

08Q1 Q2 Q3 Q4 09Q1 Q2 Q3 Q4 10Q1 Q2 Q3 Q4

193

-358

21

66

39

-400

-300

-200

-100

0

100

200

300

08Q1 Q2 Q3 Q4 09Q1 Q2 Q3 Q4 10Q1 Q2 Q3 Q4

19

Q4 2010 Financial Results

2010

Number of units shipped (million)

Q3

Sales (EUR m.)

Gross margin (%)

Operating income (EUR m.)

Operating margin (%)

Restructuring charges (EUR m.)

Operating income excl. restructuring charges (EUR m.)

Operating margin excl. restructuring charges (%)

Income before taxes (IBT) (EUR m.)

IBT excl. restructuring charges (EUR m.)

Net income (EUR m.)

Average selling price (EUR)

1,603

30%

63

154

49

66

62

67

4%

-4

4%

11.2

1,528

30%

39

3%

-3

43

3%

35

39

8

136

10.4

2010

Q4

2009

Q4

1,750

23%

-181

120

-167

-40

-190

-32

-2%

-150

-10%

14.6

20

Full year 2010 Financial Results

Number of units shipped (million)

Sales (EUR m.)

Gross margin (%)

Operating income (EUR m.)

Operating margin (%)

Restructuring charges (EUR m.)

Operating income excl. restructuring charges (EUR m.)

Operating margin excl. restructuring charges (%)

Income before taxes (IBT) (EUR m.)

IBT excl. restructuring charges (EUR m.)

Net income (EUR m.)

Average selling price (EUR)

43.1

6,294

29%

159

3%

-42

202

3%

147

189

90

146

2010

57.1

6,788

-1,018

-15%

-164

-854

-878

-836

119

2009

-1,043

-13%

15%

21

Kristian Tear

EVP & Head of Sales and

Marketing

Bert Nordberg

President & CEO

William Glaser Jnr

CFO

Rikko Sakaguchi

EVP & Chief Creation

Officer

22

Making people smile