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Sonepur Mela

Sonepur Mela”- Asia’s fantastic and largest cattle fair is held at Sonepur, on the banks of the river Ganga. The month long fair is held on the full moon day of Kartik and all manners of domestic and farm animals, decorated for the occasion are bought and sold. It is one of the most ancient fairs in India and also steeped in mythology and folklore. During this month long festival, over 10 million people from all over Bihar and neighboring states visit this festival. The mammoth size of the festival makes it marketing heaven for diverse brands. 

Sonepur Mela

State Location Dates Duration

Bihar Sonepur1st Nov

to 30 Nov

30 Days

Visitors Profile

Foot Fall Rural Urban

85 Lacs + 85% 15%

Mela Glimpses

Visitors come from Bihar, East UP, MP, Nepal & Assam. Visitor turnout at melas is very high with women & children participation

on a large scale The moods at melas is very conductive to make rural folk try out new

things. Visitors at melas are usually cash rich as most melas are held immediately post harvest

Consumer and customer both present at same time at same place Brand retention will be higher if sampling or purchase is done at Melas

than from other market. Word of mouth will be larger Visitors spend mostly on hair oils biscuits/confectionaries, tea, tooth

paste/ toothpowder, tobaccos and washing powder

Branding Cum Promotional Options

Stand Stall Light & Non light Gates S.P.O Post (Branding) Location Indicator Board Dhaba Branding Jhula Branding Theater Branding Banners Stilt walker Demonstrations Folk show Magic Show Puppet show Counseling Company Showrooms For Sales and Promotion Others as per your need

What can be done

We offer readymade stalls at the most important locations inside the mela premise with the stall sizes as per your requirements (most common sizes are10”X10”, 20” X 20” and 40”X40”)

Leveled and swelled Space Superstructure With Fabrication Carpet floor and decorated roof Front Fascia Power back up Lightning and audio video system Manpower (electrician, sweeper and security) Promoters – Male/ Female Land Charges Permission

Stalls

Details: Main Road in Fair Nakhas Area (corner)

20*20 = 400 sq ft

Total Approx Branding In Main Road = 900 sq ft

Size =Main Road In Fair Nakhas Area

10*10 = 100 sq ft

Total Approx Branding = 500 sq ft

Walking Inflatable

Details: Minimum 10 walking inflatable for your ready reference

12 feet in height and it shall be in the form of your product shape

Dhaba Branding

Details: Branding

5 ft X 3 ft flex board (per hotel 15 pcs flex board installation, 5 PCS board front area of hotel, 10 pcs board near food table)

Hoardings

Details: In the entire fair Billboard shall be placed on the both sides of the road

which leads to the fair. The size of billboard will be 20x10 feet and it is of Iron frame on which Flex/ Vinyl (provided by you) shall be placed or we can supply the flex of your desired specification.

Location Boards

Details: Location board

2 ft under the earth & 7 ft over the earth. This board stands on one 2” round pipe (length 9ft) with display area of 2ft x 3ft on both sides.

Theater Branding

Elements Total size

of Branding

area1. THEATER TICKET

COUNTER BRANDING (15 x 3 sq ft ticket counter)(6 x15 sq ft back of counter)(2 x 10 2 pcs right & left side)

175 sq ft

2. THEATER FRONT BRANDINGbranding area in three side(50 x 10 1 pcs) (30 x 10 1 pcs)(30 x 10 1 pcs)

1100 sq ft

3. THEATER BACK DROPS ON STAGE(size 25 ft x 10 ft )

300 sq ft

Gates

HEIGHT WIDTH HEIGHT/ LENTH HEIGHT/ LENTH

15FT 30FT 15FT/4FT

PANNEL,6 PCS

4FT/30FT FACIA

3 SIDES

Note: Charge of one gate Including structure, decoration, Electric fitting, service charge & land charges in fair.

Cutout

Details: Height 10’ width 4’

Note:

Minimum Booking 10 cut out display in Sonepur fair, We provide 10 best locations in Sonepur fair.

Back drop in theater

Details:

Height 10 ft.

Width 30ft.

Banner

Details: Banners will be placed at all the important points where maximum

visibility is achieved

See you at Sonepur on November 1st, 2011