SoMax Social Event.30 oktober 2018

customer.

Social als fundering van je digitale marketing strategie.

Generate awareness among target audience.

Stimulate consideration and provide more information on USP’s.

Stimulate conversion and emphasize USP’s.

Stimulate brand advocates to create social proof.

Think Do. Care.

See, Think, Do, Care:Marketing Framework

See.

Largest addressable qualified audience Largest addressable

qualified audience,with some commercial intent

Largest addressable qualified audience,with loads of commercial intent

Current customers, with two commercial transactions

Think Do. Care.

See, Think, Do, Care:Audience model

See.

5

See.

Think

Do.

Care.

Content &

Engagement

Strategy.

Marketing

Strategy.

Measurement

Strategy.

Why? - What’s your story?- Inspiration- Influencers- Rich Media, Video

How?- Product Benefits- Help content

What?- Price communication- Buy now!

Loyalty & Fan content

Think Do. Care.

See, Think, Do, Care:Content & Engagement

See.

Introductie van jezelf. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa.

Team Content & Engagement

● Creative Concepting

● Social Media

● Content Marketing

● Content Creatie

-Display-Video-Social-Digitale Audio

-Social advertising-Retargeting-Generic Paid Search-Organic search -Content Marketing

-Branded Paid Search-Organic Search-Local Search-Affiliates-Dynamic Product Ads

-Email-Social-Blog

Think Do. Care.

Digitale marketing Kanalen:See, Think, Do, Care

See.

8

Time Spent App versus mobile web

NL, gebruik Social Media. 11

Dagelijks gebruik per leeftijdscategorie.

Think Do. Care.

Digitale marketing Kanalen:See, Think, Do, Care

See.

14

1080 x 1920

Videodoor de hele funnel

Think Do. Care.

Digitale marketing Kanalen:See, Think, Do, Care

See.

15

- Influencers- Video- Post Engagement

- Influencers- Carousel ads (folders!)

- Retargeting- Lead ads- Dynamic Product Ads

- Fan engagement- Messaging

Ad Spend per medium, NL en US (2017).

+39% +36%

Heb je vragen naar aanleiding van het SoMax event of wil je dat we je helpen bij

het opzetten van een mooie Social campagne? Neem dan contact op met

Socialmedia@maxlead.com