web-2-printworkfl owproofi ngprefl ight

software to take your business to the next level

2

Executive Summary

W3P is the software system that underpins printing.com

W3P gives you the tools to take your business to the next level. From

a clinet side, it enables you to connect online. From a business side,

it streamlines your workfl ow. From a production side, it connects you

and your in-house and outsourced production. It also adds web-2-print

templates, opening up an entirely new revenue stream.

Web-2-printW3P provides you with 3rd generation web-2-print, meaning that your

clients’ editing experience is simple and intuitive. It also means that the

templates themselves are easy to set up. With W3P you can develop

client accounts from simple business cards or accounts upp to £100k a

year –W3P gives you the tools.

Proofi ngNo more manual watermarking of every proof. W3P includes simple,

secure, ‘one-click’ proofi ng with easy approval for your client.

Your clients, onlineMake your client relationships more ‘sticky’. The client portal is branded

with your corporate identity and allows your clients to easily access past

jobs an their digital assets.

Your workfl owStreamline your day-to-day activites. Keep up to date on job

progression. At a glance, instantly access strategic and performance

reports to help you plan your business.

Auto-prefl ightSave 20 minutes per job by prefl ighting fi les automatically with W3P.

Technical issues are intelligently corrected, and a report produced for

the user to check before sending the job to print.

Your productionCreate a portfolio of your products for your clients to order online

(including via web-2-print templates), as well as a ‘Pick ‘n’ Pack’ module

for pre-printed items.

Your suppliersExtend your offering further by building a product range across any

number of your suppliers. The W3P system will deliver a PDF to the

relevant supplier, as well as the job specifi cs.

W3P software is now available ‘white label’

Your client can easily and intuitively edit templates online

Easy to make templates for fl yers

3

W3P: more than just web-2-print

Software that:

• connects: your clients, your team, your production and your suppliers

Online Proofi ng

Account Management Online Orders

Studio Web-2-print templates

CRM System

Financial Reports

Workfl ow Management

Web-2-printtemplates

AutoPrefl ight

In-House Marketplace

OpenSource

CLIENT SIDE

DESIGN SIDE

BUSINESS SIDE

• the entire printing.com product range at trade price

• access to vast network of outsourced products

• add the products you make onto the system

• Pick ‘n’ Pick• works with existing suppliers

• add printing.com competitors if you prefer!

• helps you do more with your clients online

• adds next generation web-2-print templates

• makes your business more effi cient

• is cloud based and runs via your web browser

PRODUCTION AND FULFILMENT

4

W3P Client Portal‘Sticky’ online tools help you stay close to your client

Your clients onlineThe W3P system makes your client relationships more ‘sticky’. The

suite of tools enable you to integrate seamlessly with your client,

saving both of you time.

www.orderlink.co.uk/<yourbusinessname>

Once logged into the portal, your clients access all the various

W3P tools via the dashboard. This is integrated into your website.

The portal takes on your corporate branding, and the URL is

personalised with your business name.

Order processing and confi rmationClients confi gure their order, upload fi les and pay online directly

with you, reducing your administrative time.

Archive & Digital Asset StoreNo more hunting around for a copy of the job your client used for

their last exhibition. W3P keeps a transparent online catalogue of

everything your clients order, together with their logos and images.

These are displayed in a smart gallery, which is easily accesible by

both you and your client.

Online checkout To make the most out of W3P, partners should set up a World Pay

account. We have already negotiated preferential rates.

ClientTemplates

Yourpersonalisedweb address

Your corporate identity

Your team

picture

Clients log on with your business address

Orderlink is personalised with your corporate branding

Your client accesses the various W3P functions via the Orderlink dashboard

See more of how the Client Portal makes the user experience sticky:

w3p.tv/1cp

Order history thumbnails

Digital Asset Store

5

Online proofi ng ‘Bulletproof’ makes it secure and effi cient

Why not just proof via email?Let’s think about the drawbacks. When you email a PDF proof,

you’re running a risk that the client may take it and order via any of

the low cost online printers.

Of course, you could make a low resolution or watermarked

version to ‘secure it’, however in doing so you’ve added an extra

stage of administration with every proof. This reduces your

effi ciency.

Bulletproof – simple and secureBulletproof is the W3P way of proofi ng. Bulletproof makes the

process simpler and quicker for you and your client.

Instead of having to remember log in details and passwords, your

client accesses their proof via a ‘token’ embedded in an email,

automatically generated by W3P, instead of having to remember

log in details and passwords. This means that accessing their

proof is just as simple as clicking on the link in the email.

You enjoy peace of mind knowing your client is accessing a

proof that provides them with the necessary detail, but is not in

a format that could be sent to your competitors. If the proof is

downloaded, a watermark is automatically added.

Proofi ng Problem 1:Hi-res PDF proofs risk the job being printed elsewhere

Proofi ng Problem 2:Watermarked PDF proofs means additional workload with every order

W3P Proofi ng Solution:Simple and secure for you, easy for your client to use

See Bulletproof in action:

w3p.tv/1bp

Your Client

Your Team

6

W3P – management information systemsOK, workfl ow in itself isn’t exciting. But the reality is, that by

streamlining your workfl ow every order can be more effi cient

and more profi table.

Administrative time is expensive. With print run lengths reducing

and average order values falling, the administrative burden of

each order is eating into more of your profi t margins.

W3P manages your workfl ow. Whether the order originates

online or offl ine, W3P makes the order cycle transparent,

traceable and effi cient.

W3P provides numerous reports and performance indicators.

Scrutinise the information per job or per client, per week or per

month. Use these tools to optimise your productivity and profi t.

W3P communicates with Sage accounting software. Client

details can be imported directly into W3P from Excel, speeding

up the set-up process. You can also export data from W3P in an

open format.

W3P Studio Workfl owMaking workfl ow management easy

every paymentHas this

artwork deposit been paid?

Our cashbook system allows you to allocate client payments against jobs, so everyone

in the team can be in the know

every month

Access fully up to date performance information -

turnover, margin, new client acquisition, it’s

all here

How is my business performing?

every proof

Proofi ng progress and client instructions captured

within the system

When did the client see a

proof?

every update

What’s the latest with this

job?

Manouvre each job through the workfl ow using our comprehensive status

profi les

every day

Easy to use, ‘at a glace’ reports giving you information on

where your ‘order book’ is at

What needs doing and when?

every job

How much margin am I

making on this order?

A click of the ‘secret’ transfer price link within the job reveals the

cost, so you’ll always know what margin you’re

making

W3P provides KPIs to help drive improvement in your business performance

Manage your workfl ow operations effi ciently

Job by job, W3P controls the key operational details to reduce workfl ow ineffi ciencies

7

Auto-prefl ightSave 20 minutes per job on client supplied fi les

Why prefl ight?W3P prefl ight is designed to help you process supplied fi les

for fl yers, leafl ets, business cards etc that are intended to be

produced in process colour.

It identifi es common problems such as unintended spot colours,

low resolution images, RGB images and the absebce of bleed.

W3P auto-prefl ight has been confi gured to standard industry

tolerances for bleed, ink limit and the like. W3P prefl ight works

with Marketplace products but is equally well suited to supplying

fi les for in house production or outsourcing to a third party.

Upload your fi le. W3P interrogates your fi le. It makes intelligent

changes for you to accept or decline, e.g. adding bleed. When

certain other problems are encountered, W3P reports back via a

‘results of your fi le check’ screen.

W3P partners prefl ighted 21,000 jobs last year, saving 7,000 working hours

UploadPDF to

our securecloud

Preflight with one click

Pass /Fail, and a report is generated

Download print ready

PDF if required

Print ready PDF now ready

to go

File received

from your client

Failed files can be

tweaked and re-preflighted

Studiosourced

designs canalso be

processed

View W3P preflight

report

artwork resizedcolour space converted

fonts converted to outlinesFind out more about auto-prefl ight saving you time:

w3p.tv/1ap

More than just a reporting function, W3P auto-prefl ight actually fi xes common issues with problem fi les

8

W3P In-HouseConnects with your in-house production

W3P – orders routed to your own productionSpecify the products that you produce in-house, the stock you

print them on, the inks you use, and the turnaround.

Make these products available to your clients, enabling them to

order online via their dashboard.

Web-2-print direct to your pressVia web-2-print templates, orders can be directed to your own

in-house production. It’s simple to use. The web-2-print templates

are ‘paired’ with your in-house products.

Having made ammendments to their web-2-print template,

your client then orders the products you have created. The W3P

system then produces a print ready PDF for integration within your

production workfl ow. Alternatively your client can upload their

own PDF.

Pick ‘n’ Pack W3P In-House also supports Pick ‘n’ Pack, or fulfi llment

management, to give it its more formal title. This allows a large

quantities of stock items to be called off in smaller quantities by

your client.

The W3P Pick ‘n’ Pack module gives you a simple and reliable

process to manage stock items.

Pick ‘n Pack functionality for clients ordering stock items

Chooseproducts you

produce that you want to sell

Build your own product range

Set your prices

Set yourproduction

steps

Client orders online/o!ine

W3P provides order info & a

graphic"le Production

Connecting with your in-house digital printing facilities

Print jobs from template orders in-house

Sell your in-house printing online

9

W3P – a truly open platformWith W3P OpenSource you can add a product range connecting

across any number of external suppliers. Create your own product

list, set your own prices, and make them available to your clients via

online templates, their portal, or indeed offl ine.

End to end automationOnce you’ve approed an order, your supplier will receive via email

a PDF, details of the product ordered, run length, turnaround,

delivery instructions and any special requirements specifi c to that

particular order.

W3P OpenSourceConnects with your suppliers

Create your product list

Set your own prices

Select specific

products for specific

customers

Define your production

steps

Keep track of jobs

in progress

Output a print ready PDF and

route to supplier

Set up your external

suppliers

Confi gure W3P to route orders to your nominated suppliers

Alternatively route orders to Marketplace, it’s your decision

See how easy it is to conect online template orders with your production:

w3p.tv/1ihos

10

W3P – 3rd generation web-2-printIntuitive, simple editing for your client

Web-2-printWeb-2-print is about making client specifi c templates, which can

be edited by your client online.

At a simplistic level, web-2-print could involve your client making

changes to their business cards online for new members of staff.

At a strategic level, the web-2-print system could involve you

installing a sophisticated print buying system for a major multi-

site client. Such strategic web-2-print systems build very ‘sticky’

relationships between you and your client.

The problem with legacy web-2-print‘1st generation’ web-2-print used ‘side boxes’ for the editing.

The user experience for the client was too limited. This restricted

the use of web-2-print for fl yers and leafl ets - higher value print

orders.

‘2nd generation’ web-2-print enhanced the user experience

allowing the client to edit more intuitively ‘on-document’.

However building the templates for the printer or agency was a

time consuming and cumbersome task.

3rd generation web-2-printW3P is 3rd generation web-2-print. This means that building

templates is quick and easy. Typically, building a template takes 10

minutes from an InDesign fi le. Learning to make templates is also

simple (2 hours), as the technology in centered on the designer’s

existing InDesign skill set.

Editing directly on the template makes W3P more suitable for higher value print jobs

Find out more about the 3rd generation difference:

w3p.tv/1w2p

W3P takes web-2-print to the next level

With W3P the client edits directly on

the template, not via a side box

This makes W3P more usable

for fl yers and leafl ets

11

Building templates with W3P2 hours to learn - 10 minutes to make

MINUTETEMPLATES

W3P converts your InDesign fi le into an editable template

See how simple templates are to build:

InDesign fi le

1

Set up layers

2

Embed fonts and specify colours

3

Embed images

4

Upload to cloud

5

Template functioning online

6

w3p.tv/1bt

12

Getting started with web-2-printBusiness card reorders for corporate clients

Ideal for business card reordersBy offering online business card reorders with simple to make 10

minute templates, your business enjoys a clear competitive edge.

Job-by-job, this removes the unnecessary admin costs from what

is a relatively low value order.

Online business card reordring is best targeted towards clients

with more than 10 employees. Local lawyers, accountants,

surveyors, recruitment fi rms, estate agents and indeed any sales

focused company, provide an ideal target market.

Indeed, online business cards could prove the ideal ‘door opener’

with a client of this type. It provides the opportunity to then

sell your other high value creative and graphic services in the

traditional offl ine manner.

Templates can also be set up for fl yers, booklets, stationery etc.

Business card reorders provide a simple way to start using web-2-print

W3P makes it fast and simple to set up your web-2-print templates

See how easy it is to get going with web-2-print:

w3p.tv/1bc

Lock client fonts

Fix corporate colours

Low administration coupled with high brand integrity

Use for stationery, leafl ets and booklets too

13

W3P for £100k+ key accountsIdeal for multi-site businesses and franchise networks

Target high value clientsW3P provides you with the web-2-print functionality to

support client accounts in excess of £100,000 per year.

To faciliate larger clients, W3P includes the facility for

branded client portals. This means that your client signs

in to a portal that has been branded with their corporate

colours and logo.

Setting up a client system of this magnitude may appear

daunting. However W3P provides all the necessary

structure. For multi-site clients, additional powerful tools

are available.

Large web-2-print systems of this type often require

upwards of 50 templates. As W3P features 10 minute

templates (versus 1-2 hours in other systems) it gives you a

real competitive advantage.

Web-2-print is ideal for multi-site businesses

Web-2-print clients also generate signifi cant design and offl ine orders

There are over 700 franchise networks in the UK to target

ClientBranded

Portal

Client Service Team

Full Template SuiteOrganised Folders

Template Editor

Understand more about strategic web-2-print:

w3p.tv/1mss

Client’s Tools ForCentral Marketing Team

14

Expand your offeringAside from the software functionality, W3P gives you access to the

printing.com ‘Marketplace’. Marketplace is the entire printing.com

product range at trade price.

Whether you use Marketplace or not is your decision.

Marketplace is centered on urgent, awkward, low volume printing

orders that sit between the traditional digital and litho offering.

We manufacture to a very high specifi cation, tight tolerances

on press along with hi-defi nition stochastic (FM) screening as

standard.

Marketplace trade prices are private, and reserved for bonafi de

grahics professionals. We’d be happy to provide further details of

Marketplace pricing upon request.

Marketing Collateral & Offers

W3P partners who use Marketplace also have access to

unbranded ‘white label’ marketing collateral. This includes an ‘end

client’ buying guide which contains recommended retail prices.

Of course, using this buying guide or indeed the recommended

prices is optional. Generic, unpriced product samples are also

available.

On a monthly basis, Marketplace features various discounted and

half price deals. Again, an option that is available to W3P users.

W3P MarketplaceAccess 3000+ trade price points

‘White label’ buying guide with recommended prices for your client (optional), and unpriced product samples

Marketplace includes the entire printing.com product range at trade price

Marketplace also includes outsourced products from the UK and the Netherlands, such as NCR pads, promo items and envelopes

You too can become a supplier of Marketplace

15

Presented to make you look good

99.8%

on time despatch rate

Plain packaging

Clearly labelled for courier

Banded

Traceability barcode

Shrink wrappedEach pack is banded and shrink wrapped so that your print arrives in a condition that you would be delighted to hand over to your valuable client

Automated job tracking

Sophisticated product range

Fast turnaround

Premium specifi cation

Low cost,high value deals

Die cut, embossing, foiling,spot UV options as standard

Choose yourturnaround time tosuit your deadlines,from same day despatch to extended turnarounds.

5000, 150gsm, double sided, A5 gloss leafl ets

£55

500, 400gsm, double sided,coated business cards£22.50

1000, 400gsm,matt lam + spot UV,

die cut, double sided A6 fl yers

£155

5000, 280g gloss, double sided, A6 fl yersdespatched in 2 days £69

Find out more:

w3p.tv/1mp

• All jobs printed with high defi nition FM screening

• Tight colour variation tolerances

• Business cards: 17 different formats

• Leafl ets & fl yers: 22 stocks and fi nishes

• Stationery: Choices from budget to premium

FS 565042

ISO 9001

EMS 522805

ISO 14001

16

“The Daily W3P Webinar”Online training direct to your desk

Listen to the interactive webinar– the closest thing to ‘classroom sessions’ without the wasted travelling time

Interact with the course leader via the chat function

17

WebinarsThe Daily Webinar is at the heart of W3P training.

Every month, at least 20 webinars are featured. Log on from

your desktop (ideally with your headset) and listen to the course

instructor lead an online training session. Ask questions via the

online messaging function.

The Daily Webinar maximises the training impact and very

importantly reduces and any unproductive time travelling ‘out

of offi ce’ for you and your team. Webinars are saved allowing

you to ‘dip in and out’ for a refresher when you need it.

Webinars are graded Beginner, Intermediate or Advanced. This

provides an ideal road map for ‘new starters’ in your team to

complete all the W3P training over a 3 month period - or faster

if you prefer.

Dedicated team Every W3P partner has a dedicated Business Development

Manager for ongoing day-to-day support queries and initial

set-up visits.

Regional training sessionsInteractive ‘classroom’ sessions covering a range of topics are

held routinely in London, Birmingham, Manchester and the

North East / Scotland.

On-site trainingBespoke on-site training is also available.

Getting startedWe will provide a training program with webinars, or on-site.

Beginner Intermediate Advanced

Monday Get started (I)

Tuesday Get started (II)

Wednesday KPIs

Thursday Selling Templates (II)

Friday Get started (III)

Monday Order Processing (I)

Tuesday Client portals

Wednesday Order Processing (II)

Thursday Graphic Validation (I) ‘Hot topic’ webinar

Friday Templates (I)

Monday Orderlink

Tuesday Templates (II)

Wednesday In-House ‘Hot topic’ webinar

Thursday OpenSource

Friday Graphic Validation (III)

Monday Prefl ight

Tuesday Advanced Features

Wednesday Proofi ng

Thursday Graphic Validation (II)

Friday Selling Templates (I)

W3P Daily Webinar Illustrative example

2

2

Channel 2 shows ‘hot topic’ webinars, for example:‘Agreeing engagement terms for a strategic template solution’.

All webinars are repeated monthly.

The Daily Webinar allows you to fi t training around your schedule

Watch a Daily Webinar:

w3p.tv/1dw

Support and developmentOn-site support and regional training

The Daily Webinar provides a structured program for your new employees

18

FAQs

Who is W3P for?

W3P is for graphic designers, web designers, sign companies, print

brokers and printers themselves. W3P is software that adds web-2-print

and other online functionality.

What platform does W3P run on?

We host W3P servers and manage back-up, maintenance and

contingency. All you and your client need to run W3P is a modern web

browser.

Does W3P run on tablets?

Most functionality does run on tablets and mobile devices, except for

the template editing process itself which is centered on Flash. Given

that template order values are typically £30-£300, we believe it is less

likely the client would edit a template of this value via such a device.

However, the W3P road map for 2013 includes ‘HTML5’ fucntionality for

the editor, opening up unrestricted tablet use.

Can I work part time?

Yes, this is your business, not a franchise, so you can operate how you

want.

What happens if you fail to deliver an order on time?

Our on-time success rate is 99.8%, that’s up 0.1% on last year. This year

we’re determined to make our service even more assured. When we

do fail, there is a predetermined scale of recompense that refl ects the

primary loss and administrative burden.

There’s a printing.com outlet near me, can I still be a W3P partner?

Under certain circumstances we may be restricted by legacy

agreements. Of course, we must be respectful to our obligations to

existing partners. In such cases, the best course of action would be to

pick up the phone and we’ll talk you through the best options.

Do I have to share my client data with you?

To get the best value from the system, for example online client portals,

you’ll want to input your client data. For the avoidance of doubt, all

client data and the like entered onto the system by W3P partners

remains the exclusive property of the partner.

Is W3P like a franchise?

No - W3P is web-2-print, workfl ow, proofi ng, prefl ighting, ordering

centrered software solution. Sure, it’s used by printing.com franchises

and other partners internationally, but now the W3P formula is available

to use your way, with your brand, your production and your suppliers,

without long term obligation.

How long am I tied in for?

An initial term of 12 months, with 3 month’s notice thereafter.

I don’t have a shopping cart function on my website, will W3P provide

this?

Yes, that’s what the Orderlink function of W3P does. You can set up

log-ins online for all your clients, or microsites for larger accounts.

Which payment providers does W3P work with?

Presently W3P is confi gured to work wtih World Pay, with whom we have

negotiated very preferential rates for our partners. It is likely that one

other payment gateway will be added during the fi rst half of 2013.

What other costs are there?

All the prices for the use of W3P are set out in the table on page 19.

We recommend that W3P partners also buy Enfocus Instant PDF. This

dovetails with the existing prefl ight functionality and extends the

prefl ighting fucntionality.

Will you help me fi nd £100k accounts?

As well as the tactical training we provide on webinars, we provide

strategic training, delivered regionally. This includes selling to larger

companies and managing larger accounts. Terms of engagement,

service level agreements, along with presentation skills are covered.

Do you sell direct?

W3P is a division of printing.com plc that makes the software.

Printing.com sell mainly through franchised resellers, but operate eight

printing.com outlets themselves which are used to pioneer and develop

the formula.

What branding will be visible to my clients?

Just yours. This is designed to be ‘white label’. During a formal

tender process (with a large company or public sector) if it assists you

(and subject to our consent) then you may disclose the printing.com

relationship allowing you to cite printing.com’s ISO9000, 14000 and FSC

registrations.

What payment terms can I have?

For the W3P Concession deals, the monthly fee and the system charges

are charged monthly by direct debit. Payment terms of 30, 45 or 60 days

will be offered depending on status

Can I use any font I like in the templates I build?

Yes you can, although any editable text needs to use a font that has

been uploaded to our InDesign server and is licensed for use in an

online environment (more complex and costly than a normal desktop

license). We have over 1300 fully licensed fonts available for W3P

partners to use in their templates.

Got more questions?Email: questions@w3p.co.uk

19

The Deals W3P W3P W3P W3P Light Regular Regular Advanced (Reseller Concession) (Reseller Concession)

Initial fee £0 £0 £1,999 £7,999

Monthly fee £99 £199 £299 £749Template PDF Charge* (‘click’ charge) n/a £3 £3 £2

System Charge† – per In-House job £2 £2 £2 £0

System Charge – per OpenSource job £2 £2 £2 £0

Free System Charges 0 25 per month 0 0

Minimum Marketplace spend per year £5,000 £10,000 Optional Optional

Number of Client Branded Portals n/a 5 10 Unlimited

Extra Branded Portals – monthly fee n/a £10 £10 £0

Web-2-print templates

Client Branded Portals

On-site support included No No 2 days 5 days

Classroom sessions 1 person 1 person 2 people Up to 3 people x 3 sessions x 6 sessions x 6 sessions x 6 sessions

Access to daily group webinars

Online training library

Access to generic Buying Guides

Access to generic,unpriced product samples

Client Portal with your branding

Use of Bulletproof

Auto-prefl ight

In-House and OpenSource

Fixed Fees

Variable ‘Micro’ Charges

Trade Spend

Access to Marketplace

Support& Training

Tools to help you sell

Tools to help streamline your business

Web-2-print

Reco

mm

ende

d

Low cost option for

bona fi de resellers not

wanting to web-2-print

functionality at the outset.

Option to upgrade later.

Entry level for printers

and agencies not wanting

to be obligated to use

Marketplace.

Recommended for

commercial printers and

agencies targeting clients

with signifi cant web-2-print

opportunities.

Client Branded Portals

* Template charge applied when a PDF is created via a web-2-print template

† System charges are applied to jobs proices via In-House or OpenSource functionality

Additional on-site sessions available from £299

Additional classroom sessions available from £49 per person

Offer available for Regular (Reseller Concession) only

Recommended for

printers and agencies who

want to embrace web-2-print

and who are already

bona fi de resellers.

SpecialOffer

Become a WP3 partnerbefore 31st March 2013 and receive 25 free systemcharges per month forthe next 3 years.

Third Avenue | The Village | Trafford Park | Manchester | M17 1FG

t: 0161 848 5707 | f: 0161 848 5719

W3P/TR-JH/12-12/R1

email: info@w3p.co.ukwww.w3p.co.uk

FS 565042

ISO 9001

EMS 522805

ISO 14001Thanks to our friends at ‘Revive’ for the use of their W3P system in this brochure. Revive are an

award winning mobile car repair service with over 70 franchises in the UK. For more information

about Revive please visit www.revive-uk.com

Contact your regional director:

Simon: Scotland and North Westm: 07976 904475 e: simon.davies@w3p.com

James: North East and East Midlandsm: 07970 539258 e: james.hughes@w3p.com

Chris: Midlands, South West and Walesm: 07973 131712 e: chris.lowe@w3p.com

Paul: London and South Eastm: 07968 510659 e: paul.oconnor@w3p.com

Mat: Northern Irelandm: 00353 87683 0813 e: matthew.duffy@w3p.com

WP3 is a trading style of printing.com europe ltd | A division of printing.com plc.

VAT Registration No. GB 764 5390 08 | Registered in England No. 272 8004

Registered Offi ce: Third Avenue, Trafford Park, Manchester M17 1FG