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Systems Research and Behavioral Science Syst. Res. 17, S11–S58 (2000) Copyright Þ 2000 John Wiley & Sons, Ltd. Ž Research Paper Soft Systems Methodology: A Thirty Year Retrospective a Peter Checkland* 25 Pinewood Avenue, Bolton-le-Sands, Carnforth, Lancashire, LA5 8AR, UK INTRODUCTION Although the history of thought reveals a number of holistic thinkers — Aristotle, Marx, Husserl among them — it was only in the 1950s that any version of holistic thinking became insti- tutionalized. The kind of holistic thinking which then came to the fore, and was the concern of a newly created organization, was that which makes explicit use of the concept of ‘system’, and today it is ‘systems thinking’ in its various forms which would be taken to be the very paradigm of thinking holistically. In 1954, as recounted in Chapter 3 of Systems Thinking, Systems Practice, only one kind of systems thinking was on the table: the development of a mathematically expressed general theory of systems. It was sup- posed that this would provide a meta-level lan- guage and theory in which the problems of many different disciplines could be expressed and solved; and it was hoped that doing this would help to promote the unity of science. These were the aspirations of the pioneers, but looking back from 1999 we can see that the project has not succeeded. The literature contains very little of the kind of outcomes anticipated by the founders of the Society for General Systems Research; and scholars in the many subject areas to which a holistic approach is relevant have been understandably reluctant to see their pet subject as simply one more example of some broader ‘general system’! *Correspondence to: Peter Checkland, 25 Pinewood Avenue, Bolton- le-Sands, Carnforth, Lancashire, LA5 8AR. a Reproduced from Soft Systems Methodology in Action, John Wiley & Sons, Ltd, Chichester, 1999. But the fact that general systems theory (GST) has failed in its application does not mean that systems thinking itself has failed. It has in fact flourished in several different ways which were not anticipated in 1954. There has been devel- opment of systems ideas as such, development of the use of systems ideas in particular subject areas, and combinations of the two. The devel- opment in the 1970s by Maturana and Varela (1980) of the concept of a system whose elements generate the system itself provided a way of cap- turing the essence of an autonomous living sys- tem without resorting to use of an observer’s notions of ‘purpose’, ‘goal’, ‘information pro- cessing’ or ‘function’. (This contrasts with the the- ory in Miller’s Living Systems (1978), which provides a general model of a living entity expre- ssed in the language of an observer, so that what makes the entity autonomous is not central to the theory.) This provides a good example of the further development of systems ideas as such. The rethinking, by Chorley and Kennedy (1971), of physical geography as the study of the dynam- ics of systems of four kinds, is an example of the use of systems thinking to illuminate a particular subject area. This paper provides an example of the third kind of development: a combination of the two illustrated above. We set out to see if systems ideas could help us to tackle the messy problems of ‘management’, broadly defined. In trying to do this we found ourselves having to develop some new systems concepts as a response to the complexity of the everyday prob- lem situations we encountered, the kind of situ- ations which we all have to deal with in both our

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Page 1: Soft systems methodology: a thirty year retrospective · human activity system modelling. Soft Systems Methodology in Action (SSMA) (Checkland and Scholes 1990)describes the use of

Systems Research and Behavioral ScienceSyst. Res. 17, S11–S58 (2000)

Copyright Þ 2000 John Wiley & Sons, Ltd.

Ž Research Paper

Soft Systems Methodology: A Thirty YearRetrospectivea

Peter Checkland*

25 Pinewood Avenue, Bolton-le-Sands, Carnforth, Lancashire, LA5 8AR, UK

INTRODUCTION

Although the history of thought reveals a numberof holistic thinkers — Aristotle, Marx, Husserlamong them — it was only in the 1950s that anyversion of holistic thinking became insti-tutionalized. The kind of holistic thinking whichthen came to the fore, and was the concern of anewly created organization, was that whichmakes explicit use of the concept of ‘system’, andtoday it is ‘systems thinking’ in its various formswhich would be taken to be the very paradigmof thinking holistically. In 1954, as recounted inChapter 3 of Systems Thinking, Systems Practice,only one kind of systems thinking was on thetable: the development of a mathematicallyexpressed general theory of systems. It was sup-posed that this would provide a meta-level lan-guage and theory in which the problems of manydifferent disciplines could be expressed andsolved; and it was hoped that doing this wouldhelp to promote the unity of science.

These were the aspirations of the pioneers, butlooking back from 1999 we can see that the projecthas not succeeded. The literature contains verylittle of the kind of outcomes anticipated by thefounders of the Society for General SystemsResearch; and scholars in the many subject areasto which a holistic approach is relevant have beenunderstandably reluctant to see their pet subjectas simply one more example of some broader‘general system’!

*Correspondence to: Peter Checkland, 25 Pinewood Avenue, Bolton-le-Sands, Carnforth, Lancashire, LA5 8AR.aReproduced from Soft Systems Methodology in Action, John Wiley &Sons, Ltd, Chichester, 1999.

But the fact that general systems theory (GST)has failed in its application does not mean thatsystems thinking itself has failed. It has in factflourished in several different ways which werenot anticipated in 1954. There has been devel-opment of systems ideas as such, development ofthe use of systems ideas in particular subjectareas, and combinations of the two. The devel-opment in the 1970s by Maturana and Varela(1980) of the concept of a system whose elementsgenerate the system itself provided a way of cap-turing the essence of an autonomous living sys-tem without resorting to use of an observer’snotions of ‘purpose’, ‘goal’, ‘information pro-cessing’ or ‘function’. (This contrasts with the the-ory in Miller’s Living Systems (1978), whichprovides a general model of a living entity expre-ssed in the language of an observer, so that whatmakes the entity autonomous is not central tothe theory.) This provides a good example of thefurther development of systems ideas as such.The rethinking, by Chorley and Kennedy (1971),of physical geography as the study of the dynam-ics of systems of four kinds, is an example of theuse of systems thinking to illuminate a particularsubject area.

This paper provides an example of the thirdkind of development: a combination of the twoillustrated above. We set out to see if systemsideas could help us to tackle the messy problemsof ‘management’, broadly defined.

In trying to do this we found ourselves havingto develop some new systems concepts as aresponse to the complexity of the everyday prob-lem situations we encountered, the kind of situ-ations which we all have to deal with in both our

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professional and our private lives. The aim in theresearch process we adopted was to make neitherthe ideas nor the practical experience dominant.Rather the intention was to allow the tentativeideas to inform the practice which then becamethe source of enriched ideas — and so on, rounda learning cycle. This is the action research cyclewhose emergence is described in Systems Think-ing, Systems Practice and whose use and furtherdevelopment is the subject of SSM in Action.

The action research programme at LancasterUniversity was initiated by the late Gwilym Jenk-ins, first Professor of Systems at a British univer-sity, and Philip Youle, the perspicacious managerin ICI who saw the need for the kind of col-laboration between universities and outsideorganizations which the action research pro-gramme required. Thirty years later that pro-gramme still continues, and with the same aim:to find ways of understanding and coping withthe perplexing difficulties of taking action, bothindividually and in groups, to ‘improve’ the situ-ations which day-to-day life continuously createsand continually changes. Specifically, the pro-gramme explores the value of the powerful bun-dle of ideas captured in the notion ‘system’, andthey have not been found wanting, though boththe ideas themselves and the ways of using themhave been extended as a result of the practicalexperiences.

The progress of the 30 years of research hasbeen chronicled and reflected upon since 1972 inabout 100 papers and four books — which willbe referred to in the remainder of this chapter bythe initials of their titles. The nature of the booksis summarized briefly below.

Systems Thinking, Systems Practice (STSP)(Checkland 1981) makes sense of systems think-ing by seeing it as an attempt to avoid thereductionism of natural science, highly successfulthough that is when investigating naturalphenomena; it describes early experiences of try-ing to apply ‘systems engineering’ outside thetechnical area for which it was developed, therethinking of ‘systems thinking’ which earlyexperience made necessary, and sets out the firstdeveloped form of SSM as a seven-stage processof inquiry.

Systems: Concepts, Methodologies and Appli-

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cations (SCMA) (Wilson 1984, 2nd Edn 1990)describes the response of a professional controlengineer to experiences in the Lancaster pro-gramme of action research; less concerned withthe human and social aspects of problem situ-ations, it cleaves to the functional logic of engin-eering and presents an approach which Holwell(1997) argues is best viewed as classic systemsengineering with the transforming addition ofhuman activity system modelling.

Soft Systems Methodology in Action (SSMA)(Checkland and Scholes 1990) describes the use ofa mature SSM in both limited and wide-rangingsituations in both public and private sectors; itmoves beyond the ‘seven-stage’ model of themethodology (still useful for teaching purposesand — occasionally — in some real situations) tosee it as a sense-making approach, which, onceinternalized, allows exploration of how peoplein a specific situation create for themselves themeaning of their world and so act intentionally;the book also initiates a wider discussion of theconcept of ‘methodology’, a discussion whichwill be extended below.

Information, Systems and Information Systems(ISIS) (Checkland and Holwell 1998) stems fromthe fact that in very many of the Lancaster actionresearch projects the creation of ‘information sys-tems’ was usually a relevant, and often a core,concern; it attempts some conceptual cleansingof the confused field of IS and IT, treating IS asbeing centrally concerned with the human act ofcreating meaning, and relates experiences basedon a mature use of SSM to a fundamental con-ceptualization of the field of IS/IT; it carries for-ward the discussion of SSM as methodology butless explicitly than will be attempted here.

It is important to understand the nature ofthese books if the aim of this chapter is itself tobe properly understood. The less than impressivebut nevertheless sprawling literature of ‘man-agement’ caters in different ways for several dif-ferent audiences. There is an apparent insatiableappetite for glib journalistic productions, offeringclaimed insights for little or no reader effort —Distribution Management in an Afternoon: thatkind of thing. Such books are more often pur-chased than actually read. There is also a needfor textbooks which systematically display the

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conventional wisdom of a subject for aspiringstudents. These need to be updated periodicallyin new editions. And also, more austerely, thereare books which carry the discussion which is thereal essence of any developing subject, and try toextend the boundaries of our knowledge. Thebooks described above are of this kind. It is notusually appropriate — as it is with textbooks —to update them in new editions. They are ‘of theirtime’. But it is useful on republication to offerreflections on the further development of theideas as new experiences have accumulated sincethe books were written. That is what is done herefor STSP and SSMA.

A particular structure is adopted. First, theemergence of soft systems thinking is brieflyrevisited. Then the methodology as a whole isconsidered, since the way in which it is thoughtabout now is very different from the view of it inthe 1970s, when it was a redefined version ofsystems engineering. This consideration of themethodology as a whole frames reflection on theseparate parts which make up the whole (Analy-ses One, Two, Three; CATWOE; rich pictures;the three Es, etc.). This in turn yields a richerunderstanding of both the whole and its context.Such a structure, in which an initial considerationof the whole leads to an understanding of theparts, which in turn enables a richer under-standing of the whole to be gained, is itself anexample of Dilthey’s ‘hermeneutic circle’ (Muel-ler-Vollmer 1986; Morse 1994, Chs 7 and 8). Here,it is a modest reflection of the same processthrough which SSM was itself developed, a pro-cess which tried to ensure that both whole andparts were continually honed and refined incycles of action.

THE EMERGENCE OF SOFT SYSTEMSTHINKING

The Starting Position

In the culture of the UK the word ‘academic’ ismore often than not used in a pejorative sense.To describe something as ‘academic’ is usually tocondemn it as unrelated to the rough and tumbleof practical affairs. This was certainly the outlook

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of Gwilym Jenkins when he moved to LancasterUniversity in the mid-1960s to found the firstsystems department in a UK university. He didnot want a department which could be dismissedas ‘academic’. He rejected the idea that the nameof the department should be Systems Analysis, infavour of a Department of Systems Engineering.‘Analysis is not enough’, he used to say hereti-cally. ‘Beyond analysis it is important to putsomething together, to create, to ‘‘engineer’’something.’ Given this attitude it was not sur-prising that he initiated the programme of actionresearch in real-world organizations outside theuniversity. The intellectual starting point wasOptner’s concept (1965) that an organizationcould be taken to be a system with functionalsub-systems — concerned with production, mar-keting, finance, human resources, etc. Jenkins’idea was that the real-world experiences wouldenable us gradually to build up knowledge ofsystems of various kinds: production systems,distribution systems, purchasing systems, etc.and that this knowledge would support the betterdesign and operation of such systems in real situ-ations. History did not, however, unfold in thisway. Instead, the practical experiences led us toreject the taken-as-given assumption underlyingthe initial expectation, so taking the thinking in avery different direction. In doing this we had todistinguish between two fundamentally differentstances within systems thinking: the two outlooksnow known as ‘hard’ and ‘soft’ systems thinking.

At the outset, by formulating a research aim touncover the fundamental characteristics of sys-tems of various kinds, we were making theunquestioned assumption that the world con-tained such systems. Along with this went asecond assumption that such systems could becharacterized by naming their objectives. It seemsobvious, for example, that ‘a production system’will have objectives which can be expressed as:to make product X with a certain quality, at acertain rate, with a certain use of resources, undervarious constraints (budgetary, legal, environ-mental, etc.). Given such an explicit definition ofan objective, then a system can in principle be‘engineered’ to achieve that end. This is the stanceof classic systems engineering (as described inChapter 5 of STSP). This was what constituted

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‘systems thinking’ at the time our research star-ted, and its origins, as far as application to organ-izations goes, lie in the great contribution tomanagement science made by Herbert Simon inthe 1950s and 1960s (Simon 1960, 1977), whichpropounded the clarifying (but ultimately lim-ited) concept that managing is to be thought of asdecision-taking in pursuit of goals or objectives.

The Learning Experience

We found that although we were armed with themethodology of systems engineering and wereeager to use its techniques to help engineer real-world systems to achieve their objectives, themanagement situations we worked in werealways too complex for straightforward appli-cation of the systems engineering approach. Thedifficulty of answering such apparently simplequestions as: What is the system we are con-cerned with? and What are its objectives? wasusually a reason why the situation in questionhad come to be regarded as problematical. Wehad to accept that in the complexity of humanaffairs the unequivocal pursuit of objectiveswhich can be taken as given is very much theoccasional special case; it is certainly not thenorm. A current long-running example of the sur-prising difficulty in using the language of ‘objec-tives’ in human affairs is provided by thearguments which wax and wane over the Com-mon Agricultural Policy (CAP) of the EEC. TheTreaty of Rome boldly declares that the CAP hasthree equally important objectives: to increaseproductivity in the agricultural industry; to safe-guard jobs in the industry; and to provide thebest possible service to the consumer. No wonderthe CAP is a constant source of never resolvedissues: progress towards any one of its (equallyimportant) objectives will be at the expense of theother two! This is typical of the complexity wemeet in human affairs as soon as we move out ofthe more straight-forward area in which prob-lems can be technically defined: e.g. ‘increase asmuch as possible the productivity of this phthalicanhydride plant’, or ‘make a device to produceradio waves with a 10 cm wavelength’. (If youinsisted on using the language of ‘objectives’, you

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would have to conclude that the objective of theCAP is constantly to maintain and adjust abalance between the three incompatible objec-tives which is politically acceptable — which isnot a very useful definition for ‘engineering’purposes.)

It was having to abandon the classic systemsengineering methodology which caused us toundertake the fundamental thinking described inChapters 2–4 of STSP. And it was this rethinkwhich led ultimately to the distinction between‘hard’ and ‘soft’ systems thinking.

Four Key Thoughts

The process of learning by relating experience toideas is always both rich and confusing. But aslong as the interaction between the rhetoric andthe experienced ‘reality’ is the subject of con-scious and continual reflection, there is a goodchance of recognizing and pinning down thelearning which has occurred. Looking back at thedevelopment of SSM with this kind of reflectivehindsight, it is possible to find four key thoughtswhich dictated the overall shape of the devel-opment of SSM and the direction it took (Check-land 1995).

Firstly, in getting away from thinking in termsof some real-world systems in need of repair orimprovement, we began to focus on the fact that,at a higher level, every situation in which weundertook action research was a human situationin which people were attempting to take pur-poseful action which was meaningful for them.Occasionally, that purposeful action might be thepursuit of a well-defined objective, so that thisbroader concept included goal seeking but was notrestricted to it. This led to the idea of modellingpurposeful ‘human activity systems’ as sets oflinked activities which together could exhibit theemergent property of purposefulness. Ways ofbuilding such models were developed.

Secondly, as you begin to work with the ideaof modelling purposeful activity — in order toexplore real-world action — it quickly becomesobvious that many interpretations of anydeclared ‘purpose’ are possible. Before modellingcan begin choices have to be made and declared.

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Thus, given the complexity of any situation inhuman affairs, there will be a huge number ofhuman activity system models which could bebuilt; so the first choice to be made is of whichones are likely to be most relevant (or insightful)in exploring the situation. That choice made, it isthen necessary to decide for each selected pur-poseful activity the perspective or viewpointfrom which the model will be built, the Wel-tanschauung upon which it is based. Thus whenDavid Farrah, a director of the then British Air-craft Corporation asked us to use our systemsengineering approach to see how the Concordeproject might be improved, possible relevant sys-tems might have included ‘a system to managerelations with the British Government’ (since theywere funding it) or ‘a system to sustain a Eur-opean precision engineering industry’ (sinceConcorde would help to stimulate such activity).Thinking like systems engineers at the time (Whatis the system? What are its objectives?) DaveThomas and I in fact proceeded only with themost basic and obvious of possible choices: ‘asystem to carry out the project’. Neither did thesecond choice give us pause: how would we con-ceptualize that project? Again, with our systemsengineering blinkers firmly in place, it did notoccur to us to think of it as anything other thanan engineering project. But given its origins, at atime when President de Gaulle of France wasvetoing British entry into the European CommonMarket, a defensible alternative world-viewwould be to treat it as a political project. On theday the Concorde project agreement was signedthe British Government let it be known that itexpected Britain to join the European Communitywithin a year, while de Gaulle a few weeks latertold a press conference that it was probable thatnegotiations for British entry might not succeed;in fact he made the supersonic aircraft project atouchstone of Britain’s sincerity in applying formembership (Wilson 1973, pp. 31–32). So a modelof the project based on a political world-viewmight be as useful as — or perhaps more usefulthan — the more obvious one based on a tech-nical world-view.

The learning here was that in making the ideaof modelling purposeful activity a usableconcept, we had to accept that it was necessary to

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declare both a world-view which made a chosenmodel relevant, and a world-view which wouldthen determine the model content. Equally,because interpretations of purpose will alwaysbe many and various, there would always be anumber of models in play, never simply onemodel purporting to describe ‘what is the case’.

This moved us a good way away from classicsystems engineering, and the next key thought inunderstanding our experience recognized this. Itwas the thought which can now be seen to haveestablished the shape of SSM as an inquiring pro-cess. And that in turn established the ‘hard/soft’distinction in systems thinking, though that toowas not immediately recognized at the time.

We had moved away from working with theidea of an ‘obvious’ problem which requiredsolution, to that of working with the idea of asituation which some people, for various reasons,may regard as problematical. We had developedthe idea of building models of concepts of pur-poseful activity which seemed relevant to makingprogress in tackling the problem situation. Next,since there would always be many possible mod-els it seemed obvious that the best way to proceedwould be to make an initial handful of modelsand — conscious of them as embodying onlypure ideas of purposeful activity rather thanbeing descriptions of parts of the real world — touse them as a source of questions to ask of thereal situation. SSM was thus inevitably emergingas an organized learning system. And since theinitial choice of the first handful of models, whenused to question the real situation, led to newknowledge and insights concerning the problemsituation, this leading to further ideas for relevantmodels, it was clear that the learning process wasin principle ongoing. What would bring it to anend, and lead to action being taken, was thedevelopment of an accommodation among peo-ple in the situation that a certain course of actionwas both desirable in terms of this analysis andfeasible for these people with their particular his-tory, relationships, culture and aspirations.

SSM thus gradually took the form shown inFigure 1.3 of SSMA (p. 7), repeated with someembellishment here as Figure A1. This was theform of representation of SSM which eventuallytook hold, and is the one now normally used. The

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Figure A1. The inquiring/learning cycle of SSM

initial version of it was the ‘seven-stage model’which is shown in Figure 6 in STSP, p. 163 andFigure 2.5 in SSMA, p. 27. This version, thoughstill often used for initial teaching purposes, hasa rather mechanistic flavour and can give the falseimpression that SSM is a prescriptive processwhich has to be followed systematically, henceits fall from favour.

These three key thoughts capture succinctly thelearning which accumulated with experience ofusing SSM, and they make sense of its devel-

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opment. The fourth such thought, that models ofpurposeful activity can provide an entry to workon information systems (which are less than idealin virtually every real-world situation) is not ourconcern here, this aspect of SSM’s use being thedetailed subject of ISIS.

Hard and Soft Systems Thinking

Our final concern in this section is the majorthought which came from these particular experi-

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ences of relating systems thinking to systemspractice: the ‘hard’–‘soft’ distinction. This wasfirst sharply expressed in a paper written twoyears after the publication of STSP in 1981(Checkland 1983). It took some time for this ideato sink in!

In systems engineering (and also similarapproaches based on the same fundamentalideas, such as RAND Corporation systems analy-sis and classic OR) the word ‘system’ is usedsimply as a label for something taken to exist inthe world outside ourselves. The taken-as-givenassumption is that the world can be taken to be aset of interacting systems, some of which do notwork very well and can be engineered to workbetter. In the thinking embodied in SSM thetaken-as-given assumptions are quite different.The world is taken to be very complex, prob-lematical, mysterious. However, our coping withit, the process of inquiry into it, it is assumed, canitself be organized as a learning system. Thus theuse of the word ‘system’ is no longer applied tothe world, it is instead applied to the processof our dealing with the world. It is this shift ofsystemicity (or ‘systemness’) from the world tothe process of inquiry into the world which is thecrucial intellectual distinction between the twofundamental forms of systems thinking, ‘hard’and ‘soft’.

In the literature it is often stated that ‘hard’systems thinking is appropriate in well-definedtechnical problems and that ‘soft’ systems think-ing is more appropriate in fuzzy ill-defined situ-ations involving human beings and culturalconsiderations. This is not untrue, but it doesnot define the difference between ‘hard’ and ‘soft’thinking. The definition stems from how theword ‘system’ is used, that is from the attributionof systemicity.

Experience shows that this distinction is a slip-pery concept which many people find it very hardto grasp; or, grasped one week it is gone the next.Probably this is because very deeply embeddedwithin our habits is the way we use the word‘system’ in everyday language. In everyday talkwe constantly use it as if it were simply a label-word for a part of the world, as when we talkabout the legal system, health care systems, theeducation system, the transport system, etc. even

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though many of these things named as systemsdo not in fact exhibit the characteristics associatedwith the word ‘system’ when it is used properly.This day-by-day use unconsciously but steadilyreinforces the assumptions of the ‘hard’ systemsparadigm; and the speaking habits of a lifetimeare hard to break!

As the thinking about SSM gradually evolved,the formation of this precise definition of ‘hard’and ‘soft’ systems thinking did not arrive in thedramatic way events unfold in adventure storiesfor children (‘With one bound, Jack was free!’).Rather the ultimate definition is the result of ourfeeling our way to the difference between ‘hard’and ‘soft’, as experience accumulated, via a num-ber of different formulations. These have beenspotted and extracted by Holwell (1997, Table4.2, p. 126) who collects eight different ways ofdiscussing the hard/soft distinction between1971 and 1990. These begin unpromisingly —judged by today’s criteria — by assuming that‘hard’ and ‘soft’ systems (roughly, determinateand indeterminate respectively) exist in theworld. The shift in thinking comes between thepublication of STSP and SSMA, its very firstexplicit appearance being in Checkland (1983), apaper which can now also be seen as part of thedevelopments which have made the phrase ‘softOR’ meaningful.

The eventual definition of the hard-soft dis-tinction is succinctly expressed in Figure 2.3 ofSSMA (p. 23), but this diagram is over-rich formany, and so here it is supplemented by FigureA2, a further attempt to make clear the differencebetween hard systems thinking and soft systemsthinking. Understanding this idea is the crucialstep in understanding SSM.

SOFT SYSTEMS METHODOLOGY — THEWHOLE

Learning from books or lectures is relatively easy,at least for those with an academic bent, but learn-ing from experience is difficult for everyone.Everyday life develops in all of us trusted intel-lectual structures which to us seem good enoughto make sense of our experiences, and in generalwe are reluctant to abandon or modify them even

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Figure A2. The hard and soft systems stances

when new experience implies that they are shaky.Even professional researchers, who ought to beready to welcome change in taken-as-given struc-tures of thinking, show the same tendency todistort perceptions of the world rather thanchange the mental structures we use to give usour bearings. So we were lucky in our researchprogramme that the failure of classic systemsengineering in rich ‘management’ problem situ-ations, broadly defined, was dramatic enough tosend us scurrying to examine the adequacy of thesystems thinking upon which systems engin-eering was based. (The early experiences aredescribed in STSP, Chapter 7.) But in spite of thisit is still the case that the story of our learning isalso the story of our gradually managing to shedthe blinkered thinking which we started out withas a result of taking classic systems engineeringas given.

Holwell (1997) has an appendix to her thesiswhich collects four different representations of

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SSM between 1972 and 1990 and correctly sug-gests that these ‘show how the methodology hasbecome less structured and broader as it hasdeveloped’ (p. 450). It is useful briefly to reviewthis changing perception of the methodology asa whole before moving on to a consideration ofits parts.

1972 — Blocks and Arrows

The first studies in the research programme werecarried out in 1969, and the first account of whatbecame SSM (though that phrase was not used atthe time) was published three years later in apaper: ‘Towards a systems-based methodologyfor real-world problem solving’ (Checkland1972). The paper argues the need for meth-odology ‘of practical use in real-world problems’[sic](p. 88), reviews the context provided by thesystems movement, introduces the case for action

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research as the research method, describes threeprojects in detail, refers to six others, anddescribes the emerging methodology. It finisheswith the very important argument that any meth-odology which will be used by human beingscannot, as methodology, be proved to be useful:

Thus, if a reader tells the author ‘I have used yourmethodology and it works’, the author will have toreply ‘How do you know that better results mightnot have been obtained by an ad hoc approach?’ Ifthe assertion is: ‘The methodology does not work’the author may reply, ungraciously but with logic,‘How do you know the poor results were not duesimply to your incompetence in using the meth-odology?’ (p. 114)

With reference to human situations, neither ofthese questions can be answered. Methodology,as such, remains undecidable.

Nearly 30 years later the paper has a somewhatquaint air, though not embarrassingly so. Apartfrom the reference noted above to ‘real-worldproblems’, rather than problem situations, themain inadequacy now is in the legacy of hardsystems thinking which leads to reference beingmade to both ‘hard systems’ and ‘soft systems’ asexisting in the real world; thus we find a fewremarks of the kind: ‘In soft systems like those ofthe three studies under discussion. . . .’ (p. 96).Such statements would not have been made a fewyears later. Also the methodology is presentedas a sequence of stages with iteration back toprevious stages, the sequence being: analysis;root definition of relevant systems; con-ceptualization; comparison and definition ofchanges; selection of change to implement; designof change and implementation; appraisal.

The focus on implementing change rather thanintroducing or improving a system is a signal thatthe thinking was on the move as a result of theseearly experiences, even if the straight arrows inthe diagrams and the rectangular blocks in someof the models do now cause a little pain!

1981 — Seven Stages

By the time the first book about SSM was written(STSP, 1981) the engineering-like sequence of the1972 paper was being presented as a cluster of

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seven activities in a circular learning process: the‘seven-stage model’, versions of which are Figure6 in STSP (p. 163) and Figure 2.5 in SSMA (p. 7).In this model the first two stages entail enteringthe problem situation, finding out about it andexpressing its nature. Enough of this has to bedone to enable some first choices to be made ofrelevant activity systems. These are expressed asroot definitions in stage three and modelled instage four. The next stages use the models tostructure the further questioning of the situation(the stage five ‘comparison’) and to seek to definethe changes which could improve the situation,the changes meeting the two criteria of ‘desirablein principle’ and ‘feasible to implement’ (stagesix). Stage seven then takes the action to improvethe problem situation, so changing it andenabling the cycle to begin again. The arrowswhich link the seven stages simply show the logi-cal structure of the mosaic of actions which makeup the overall process; it has always beenemphasized that the work done in a real studywill not slavishly follow the sequence from stageone to stage seven in a flat-footed or dogged way.Thus, to give one example, the stage five ‘com-parison’ cannot but enhance the finding out aboutthe situation, leading to new ideas for ‘more rel-evant’ systems to model. Similarly, the processcan take a real-world change being implementedto be an example of stage seven; you can thenwork backwards to construct the notional ‘com-parison’ which would lead to this change beingselected, thus teasing out what world-views arebeing taken as given by people in the situation.

The seven-stage model of SSM has provedresilient, not least because it is easy to understandas a sequence which unfolds logically. This makesit easy to teach, and that too helps explain itsresilience. Certainly it has three virtues worthnoting before we begin to undermine it in whatfollows.

Firstly — an intangible, aesthetic point, but animportant one — its fried-egg shapes and curvedarrows begin to undermine the apparent certaintyconveyed by straight arrows and rectangularboxes. These are typical of work in science andengineering, and the style conveys the impli-cation: ‘this is the case’. The more organic styleof the seven-stage model (and of the rich pictures

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and hand-drawn models in SSMA) is meant toindicate that the status of all these artefacts is thatthey are working models, currently relevant nowin this study, not claiming permanent ontologicalstatus. They are also meant to look more human,more natural than the ruled lines and right anglesof science and engineering.

Secondly, it is a happy chance that the learningcycle of this model of the process has sevenstages. Miller’s well-known account of laboratoryexperiments on perception (1956) suggests thatthe channel capacity of our brains is such that wecan cope with about seven items or concepts atonce, hence the title of his famous paper: ‘Themagical number seven, plus or minus two: somelimits on our capacity for processing infor-mation’. (He reminds us that there are seven daysof the week, seven wonders of the world, sevenages of man, seven levels of hell, seven noteson the musical scale, seven primary colours. . . .)Irrespective of whether or not seven is truly acrucial number in human culture, the comfortablesize of the model of the SSM process does meanthat you can easily retain it in your mind. You donot have to look it up in a book, and this is veryuseful when using it flexibly in practice.

Another feature of the seven-stage model wor-thy of note is that the stages of forming mostdefinitions and building models from them(stages three and four) were separated from theother stages by a line which separates the ‘sys-tems thinking world’ below the line from theeveryday world of the problem situation abovethe line. This distinguishing between the every-day world and the systems thinking about it wasintended to draw attention to the conscious use ofsystems language in developing the intellectualdevices (the activity models) which are con-sciously used to structure debate. The purpose ofthe line was essentially heuristic, and its elim-ination from the 1990 model of SSM will be dis-cussed later in this paper.

Finally, as far as the 1981 model is concerned,it was important at that stage of development tothink about what it was you had to do in a sys-tems study if you wished to claim to be usingSSM. This problem was first addressed byNaughton (1977). He was tackling the problem ofteaching SSM to Open University students, and

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for the sake of clarity in teaching, distinguishedbetween ‘Constitutive Rules’ which had to beobeyed if the SSM claim was to be made, and‘Strategic Rules’ which allowed a number ofoptions among which the user could choose. Ver-sions of these rules endorsed in STSP are givenin Table 6 (p. 253). This was a very useful devel-opment in its time, though this is another areawhich will be further discussed in the light ofcurrent thinking.

In summary, formulation of SSM in the 1981book was at least rich enough to enable it to betaught and used; accounts began to appear ofuses of SSM by people other than its early devel-opers. See, for example, Watson and Smith (1988)for an account of 18 studies carried out in Aus-tralia between 1977 and 1987.

1988 — Two Streams

All of the action research which developed andused SSM was carried out in the spirit of GwilymJenkins’ remark quoted earlier, that ‘Analysis isnot enough’. The overall aim in all the projectsundertaken was to facilitate action, and it wasalways apparent that making things happen inreal situations is a complex and subtle process,something which will not happen simply becausesome good ideas have been generated or a soph-isticated analysis developed. Ideas are not usu-ally enough to trigger action and that is whyindustrial companies value highly their ‘shakersand movers’: they are a much rarer breed thanintelligent analysts. So, although a debate struc-tured by questioning perceptions of the real situ-ation by means of purposeful activity models wasalways insightful, moving on to action entailedbroader considerations.

In the very first research in the programme, forexample, in the failing textile company describedin Checkland and Griffin (1970) and in STSP (p.156), we were brought into the situation by arecently appointed marketing director. He hadbeen brought into the company because the crisisdue to falling revenues and disappearing pro-fitability had at last been recognized by a rela-tively unsophisticated and rather inbred groupof managers. This was the first instance in that

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company’s history of appointing a senior man-ager from outside. The newcomer was thus notpart of what had become a closed tribe, andthough his previous experience gave him manyideas relevant to improving company perform-ance, his effectiveness was profoundly affectedby suspicion of the ‘off-comer’. Understandingthat, and taking it into account in influencingthinking in the company was crucial to initiatingaction.

It was thus important always to gain an under-standing of the culture of the situations in whichour work was done. For some years this was doneinformally, but — we hoped — with insightsfrom experience, since all the original actionresearchers developing SSM were ex-managersrather than career academics — who are oftennaıve about life in unsubsidized organizations.

During those years much reflection went onconcerning how we went about ‘reading’ situ-ations culturally and politically, and it was a sig-nificant step forward when SSM was presentedas an approach embodying not only a logic-basedstream of analysis (via activity models) but alsoa cultural and political stream which enabledjudgements to be made about the accom-modations between conflicting interests whichmight be reachable by the people concerned andwhich would enable action to be taken. This two-stream model of SSM (SSMA, Figure 2.6, p. 29)was first expounded at a plenary session of theAnnual Meeting of the International Societyfor General Systems Research in 1987, andwas published the following year (Checkland1988).

This version of SSM as a whole recognizes thecrucially important role of history in humanaffairs. It is their history which determines, for agiven group of people, both what will be noticedas significant and how what is noticed will bejudged. It reminds us that in working in realsituations we are dealing with something whichis both perceived differently by different peopleand is continually changing.

Also, it is worth noting that this particularexpression of SSM as a whole omits the dividingline between the world of the problem situationand the systems thinking world. It had served itsheuristic purpose.

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1990 — Four Main Activities

Published in 1981, STSP covered broadly the firstdecade of development of SSM. The seven-stagemodel gave a version of the approach which wasby then sufficiently well founded to be appliedin new real-world situations, large and small, inboth the public and the private sector. That waswhat happened during the second decade ofdevelopment, some of those experiences beingdescribed in SSMA. They cover action researchin different organizational settings (industry, theCivil Service, the NHS) and include involvementswhich took from a few hours (ICL, Chapter 6, pp.164–171) to more than a year (Shell, Chapter 9).

When it came to expressing the shape of themethodology in the 1990 book, the seven-stagemodel was no longer felt able to capture the nowmore flexible use of SSM; and even the two-stre-ams model was felt to carry a more formal airthan mature practice was now suggesting char-acterized SSM use, at least by those who hadinternalized it. The version presented was thefour-activities model (SSMA, Figure 1.3, p. 7) ofwhich Figure A1 in this chapter is a contemporaryform. This is iconic rather than descriptive, andsubsumes the cultural stream of analysis in thefour activities, which it implies rather thandeclares.

The four activities are, however, capable ofsharp definition:

1. Finding out about a problem situation, includ-ing culturally/politically;

2. Formulating some relevant purposeful activitymodels;

3. Debating the situation, using the models, seek-ing from that debate both(a) changes which would improve the situ-

ation and are regarded as both desirableand (culturally) feasible, and

(b) the accommodations between conflictinginterests which will enable action-to-improve to be taken;

4. Taking action in the situation to bring aboutimprovement.

((a) and (b) of course are intimately connectedand will gradually create each other.)

A decade after SSMA was published this iconic

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model of SSM is still relevant. Why that is so willbe discussed when we return to discussing themethodology as a whole. But first it is usefulto review the evolving thinking about the partswhich make up the whole.

SOFT SYSTEMS METHODOLOGY — THEPARTS

The gradual change in the way SSM as a wholehas been thought about, described above, hasbeen paralleled by more substantive changes tosome of the separate parts which make up thewhole. Many of these represent consciousattempts to improve and enrich such things asmodel building, or the uses to which rich picturesare put; some have entailed dropping earlierways of doing things, for example the shift awayfrom using ‘structure/process/climate’ as aframework for initial finding out about a situation(STSP, pp. 163, 164, 166), or the deliberate drop-ping of the ‘formal system model’ (STSP, Figure9; SSMA pp. 41, 42). But whether the changes tothe parts were additions or deletions, they werenever made by sitting at desks being ‘academic’.They have always been made as a result of experi-ences in using the approach in a complex world,and they have played their part in changing per-ceptions of SSM as a whole. This section willreview the changes to the parts of SSM, the reviewbeing structured by the four activities whichunderpin the mature icon for SSM which is FigureA1 here.

Finding Out about a Problem Situation

Rich Picture BuildingMaking drawings to indicate the many elementsin any human situation is something which hascharacterized SSM from the start. Its rationale liesin the fact that the complexity of human affairsis always a complexity of multiple interactingrelationships; and pictures are a better mediumthan linear prose for expressing relationships.Pictures can be taken in as a whole and help to

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encourage holistic rather than reductionist think-ing about a situation.

Producing such graphics is very natural forsome people, very difficult for others. If it doesnot come naturally to you, it is a skill worth cul-tivating, but experience suggests that its for-malization via use of ready-made fragments, suchas is advocated by Waring (1989) is not usually agood idea, except perhaps as a way of making astart. Users need to develop skill in making ‘richpictures’ in ways they are comfortable with, wayswhich are as natural as possible for them as indi-viduals.

As far as use of such pictures is concerned, wehave found them invaluable as an item whichcan be tabled as the starting point of exploratorydiscussion with people in a problem situation. Indoing so we are saying, in effect ‘This is how wesee this situation at present, its main stakeholdersand issues. Have we got it right from your per-spective?’ For example, when researching thesubtle relationship between a health authorityand one of its acute hospitals a few years ago(during the short-lived experiment with ‘con-tracting’ in the NHS) we assembled from a greatmany semi-structured interviews a somewhatlarge and complicated picture — though evenvery elaborate pictures are of course selections.(Bryant (1989) is correct to emphasize that ‘Selec-tion of the key features of a situation is a crucialskill in developing a picture’ (p. 260).) The picturein question became known as ‘the briar patch’,since that was the impression it gave at firstglance! Nevertheless it was found extremelyuseful, in a second round of interviews, to talkpeople through it and ask them for both theircomments about things we had got wrong, asthey saw it, and for their views on what werethe main issues concerning contracting (Duxbury1994). Their responses not only improved the pic-ture, and hence our holistic view of the situation,but also contributed to our understanding of thesocial and cultural features of the situation — thesubject, in SSM of Analyses One, Two and Three(discussed below).

In recent work in the Health Service a new rolefor rich-picture-like illustrations has emerged. InDecember 1997 the Government White Paper TheNew NHS (HMSO 1997) described a new concept

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of the NHS, which was to exhibit such featuresas: led from the front line of health care (‘primarycare’ by family doctors and other local services);founded on evidence-based medicine, withnational standards and guidelines; and sup-ported by modern information systems. Achiev-ing this, according to the Minister of Healthresponsible for it, involved ‘a demanding ten yearprogramme’ of development (p. 5). In 1998 thenecessary information strategy to support thisvision was published, the two documents beingcoherently linked (Burns 1998). Together, thesetwo publications represent the best conceptualthinking about the NHS for 20 years, though real-izing the vision will be an immense and difficulttask for medics who are usually not very inter-ested in thinking deeply about managing theirwork (as opposed to its professional execution)and for an organization in which sophisticated‘informatics’ skills are scarce.

The White Paper and the information strategyare documents of 86 and 123 pages respectively;absorbing their message is not an easy task forpeople as busy as health care professionals andHealth Service managers. We have found itexceptionally useful, in work commissioned bythe centre of the NHS on the information systemimplications of the new concept for acute hospi-tals, to turn these excellent but overwhelmingdocuments into picture form. (The documentsthemselves, being products of a Government ser-vice in which prose rules, contain only a handfulof rather unadventurous diagrams.) For theWhite Paper, Figure A3 gives the basic shape ofthe concept, while Figure A4 adds much moredetail to this simple picture. The informationstrategy, more complicated at a detailed levelthan the White Paper, was converted into a suiteof eight pictures covering its core processes andstructures, as well as the intended technical solu-tion: electronic patient records which graduallyevolve into each person’s lifelong electronichealth record. These picture versions of longdocuments have been very useful in con-ceptualizing our work, and no NHS audience seesthem without asking for copies. This experiencedoes suggest that there is a useful role for picturesof this kind wherever there is detailed writtenexposition of plans and strategies — at least until

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the happy times when such documents will them-selves use seriously the medium of pictures aswell as words.

Figures A3 and A4 can be seen as rep-resentations of combined structures and pro-cesses which enable the relation between the twoelements to be debated. But the use of ‘structure’,‘process’ and ‘the relation between them’ as aformal framework for ‘finding out’ in SSM,emphasized in the 1972 paper and in STSP (pp.163, 164, 166), has not survived. I believe per-sonally that I still use that framework mentally,without giving it much focused thought, but itsmore formal use, as described in 1972, has falleninto disuse. This seems to be because when youare faced with the energy and confusion whichgreet you whenever you enter any human prob-lem situation, that particular framework seemshighly abstract, a long way away from enablingyou to grapple with pressing issues. However, asalways with methodology, if it seems useful toyou, then use it!

Analyses One, Two and ThreeIn addition to rich picture building, other frame-works which help to make the grasp of the prob-lem situation as rich as possible are provided byAnalyses One, Two and Three (STSP, pp. 194–198, 229–233; SSMA, pp. 45–53). Analysis One isan examination of the intervention itself, and itsdevelopment was a direct result of our experienceof research for the late Kenneth Wardell, arespected mining engineering consultant in thatindustry. (He is the ‘Mr Cliff’ of STSP (pp. 194–198).) This analysis is now a deeply embeddedpart of the thinking. The rich pictures will drawattention to the (usually) many people or groupswho could be seen as stake-holders in any humansituation, and Analysis One’s list of possible,plausible ‘problem owners’, selected by the‘problem solver’, is always a main source of ideasfor ‘relevant systems’ which might usefully bemodelled.

The freedom of the person or group inter-vening in a problem situation to answer the ques-tion: ‘Who could I/we take the problem ownerto be?’ is important in achieving a grasp of thesituation which is as holistic as possible. Thusin work which helped a community centre in

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Figure A3. The core concept of the NHS White Paper 1997 (HA = health authority; HIP = health improvement plan;PCG = primary care group; PCT = primary care trust)

Liverpool to rethink its role in a run-down partof that city, it was relevant to consider LiverpoolSocial Services Department as one among manypossible problem owners, even though at the timethe relationship between the centre and thedepartment had not surfaced as an issue for any-one in the department. This kind of choice is whattrying to be ‘as holistic as possible’ entails — eventhough the whole will always remain an unre-achable grail. To adopt the counter-view sug-gested by Bryant (1989) that to be a problemowner you have to be aware of owning the prob-lem, would put a completely unnecessary con-straint on interventions founded on soft systemsthinking.

Analyses Two and Three, comprising a frame-work for the social and political analyses, arealso now thoroughly embedded in praxis. Somecommentators have suggested that they are less

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highly developed than some of the other partsof SSM, such as model building, but that is tomisunderstand them. The roles/norms/valuesframework and the ongoing analysis of ‘com-modities which embody power’ are certainly sim-ply expressed. That is the point of them. You cankeep them in your head, and they can constantlyguide all of the thinking which goes on through-out an intervention. But though they are simplein expression they reflect one of the main under-lying conclusions from the whole 30 years of SSMdevelopment: that to make sense of it you haveto adopt the view argued in Chapter 8 of STSP(pp. 264–285), namely that social reality is noreified entity ‘out there’, waiting to be inves-tigated. Rather, it is to be seen as continuouslysocially constructed and reconstructed by indi-viduals and groups (the latter never perfectlycoherent). This represents an intellectual stance

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Figure A4. The White Paper concept of the New NHS 1997 (D of H = Department of Health; HAZ = health action zone;HI = health improvement; PH = public health)

defined by such features as: deriving from thework of Max Weber; articulated, for example, inthe sociology of Alfred Schutz; and underpinnedby the philosophy of Edmund Husserl (Luck-mann 1978, pp. 7–13). In practical terms, theusable framework which underpins AnalysesTwo and Three was found in the autopoieticmodel teased out of the work of Vickers on‘appreciative systems’ (Checkland and Casar

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1986). That will be discussed further towards theend of this chapter.

Analysis Three moves beyond the model ofan appreciative system but is compatible with it.(The appreciative system model describes a socialprocess; Analysis Three covers one of the maindeterminants of the outcomes of that process: thedistribution of power in the social situation.) Thisanalysis is avowedly practical, a highly sig-

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nificant contribution to the development of SSMfrom the action research carried out by Stowell ina light engineering company and in an edu-cational publisher (Stowell 1989). He reviews theextensive social science literature on ‘power’, buthis main aim is not to add to that literature —which is strong on words, less interested inaction — but to find practical ways of enablingopen discussions to take place on topics whichare usually taboo, or emerge only obliquely in thelocal organizational jokes. These are discussionsfocused on power, its manifestations and the pat-tern of its distribution.

Analysis Three is not based on an answer tothe question: What is power? It works with thefact that everyone who participates in the life ofany social grouping quickly acquires a sense ofwhat you have to do to influence people, to causethings to happen, to stop possible courses ofaction, to significantly affect the actions the groupor members of it take. The metaphor of the ‘com-modities’ which embody power is used toencourage discussion of these matters. Views canbe elicited on what you have to possess to bepowerful in this group or this organization. Isit knowledge, a particular role, skills, charisma,experience, clubbability, impudence, commit-ment, insouciance . . . etc? Recent history of theorganization or group can be questioned and/orillustrated in these terms, all with the aim of find-ing out as deeply as possible how this particularculture ‘works’, what change might be feasibleand what difficulties would attend that change.Stowell (1989) describes the use of the metaphor‘commodity’ thus:

‘Commodity’, then, is the proposed means of pro-viding organisational members involved in changewith a practical means of addressing power.Acknowledging, with Giddens, ‘that speech andlanguage provide us with useful clues as to how toconceptualise processes of social production and re-production’, what has been suggested within thisthesis is an idea by which the notion of power canbe articulated in terms which are appropriate toa given organizational culture and which can beunderstood by those most affected (p. 246).

The aspiration of openness here is admirable, butdo not be surprised if Analysis Three has to becarried out with great sensitivity and tact. In

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many human situations there is not the con-fidence necessary for open discussion of issueshinging on power.

Before moving on from the ‘finding out’activity, it is worth reiterating that ‘finding out’is never finished; it goes on throughout a study,and must never be thought of as a preliminarytask which can be completed before modellingstarts.

Building Purposeful Activity Models

The Role of Modelling in SSMThe purposeful activity models used in SSM aredevices — intellectual devices — whose role is tohelp structure an exploration of the problem situ-ation being addressed. This is not an easy thoughtto absorb for many people, since the normal con-notation of the word ‘model’, in a culture dren-ched in scientific and technological thinking, isthat it refers to some representation of some partof the world outside ourselves. This is the case,for example, for models as used within classicoperational research. If an operational researcherbuilds a model of a production facility, then thereis a need, before experimenting on the model toobtain results which can be used to improve thereal-world performance, to first show that themodel is a ‘valid’ representation. This might bedone by showing that the model, fed with the lastsix months’ input, can generate something whichis close to the actual output produced over thatperiod. But models in SSM are not at all likethis. They do not purport to be representations ofanything in the real situation. They are accountsof concepts of pure purposeful activity, basedon declared world-views, which can be used tostimulate cogent questions in debate about thereal situation and the desirable changes to it. Theyare thus not models of . . . anything; they are mod-els relevant to debate about the situation perceivedas problematical. They are simply devices tostimulate, feed and structure that debate.

In the early stages of SSM’s development,devices of only one type were built. Blinkered byour starting position in systems engineering, wetended only to make models whose (systems)boundaries corresponded to real-world organ-

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izational boundaries. This self-imposed limi-tation derived, we can now see, from the systemsengineers’ view that the world consists of inter-acting systems. Thus, working in, say, a manu-facturing company with a conventionalfunctional organization structure, we wouldmake models of a production system, an R&Dsystem, or a marketing system. These would mapon to Production, R&D and Marketing depart-ments. But organizations have to carry out, cor-porately, many more purposeful activities thanthe handful which can be institutionalized in anorganization structure. For example, suppose themanufacturing company in question to be in thepetrochemicals business. Such companies, inorder to survive in a science-based internationalbusiness full of very smart competitors, have tobe technological innovators. In a systems studycarried out in just such a company (the studybeing concerned with improving relationsbetween R&D and other functions) it was foundvery useful to make a model based on the coreidea of innovating in that industry. That model (a. . . system . . . to innovate . . . in the petrochemicalindustry . . .) had a boundary which did notcoincide with the organizational boundaries ofthe (functionally defined) existing departments.Not surprisingly, many of the activities in thatmodel were actually taking place in the company:some in R&D, some in Production, some in Mar-keting. Also, some of the activities in the modelwere missing in the real situation. The great valueof the model was that its boundary cut across theorganizational boundaries of the actual depart-ments. This was very helpful in stimulating dis-cussion and debate within the company, whenthe model was used to question the existing situ-ation.

Models which map existing organization struc-tures (such as ‘a system to carry out R&D’ in thisexample) are thought of as ‘primary task’ models;models like that of the innovation system are‘issue-based’ — the notional issue here being thatsomehow or other this particular company hasto ensure that it has the ongoing capability toinnovate. This primary task/issue-based dis-tinction (SSMA, p. 31) has been found to be asource of confusion for many. This is probablybecause the distinction is not absolute. The petro-

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chemical company, if its thinking had been a littledifferent, might well have brought together peo-ple with the appropriate skills and expertise tostaff an Innovation Department. Had they doneso the issue-based model here would then havebeen a primary task model. Pragmatically, tomake sure that the useful provocation providedby models whose boundaries cut across existingorganization boundaries is not neglected, the rulefrom experience is simple: make sure that you donot think only in terms of models which mapexisting structures. This will help ensure that themodelling fulfils its intended role in SSM: to liftthe thinking in the situation out of its normal,unnoticed, comfortable grooves.

Root Definitions, CATWOE and Multi-levelThinkingTo build a model of a concept of a complex pur-poseful activity for use in a study using SSM,you require a clear definition of the purposefulactivity to be modelled. These definitional state-ments, SSM’s ‘root definitions’, are constructedaround an expression of a purposeful activityas a transformation process T. Any purposefulactivity can be expressed in this form, in whichan entity, the input to the transforming process,is changed into a different state or form, sobecoming the output of the process. A bold sparsestatement of T could stand as a root definition,for example ‘a system to make electric toasters’,but this would necessarily yield a very generalmodel. Greater specificity leads to more usefulmodels in most situations, so the T is elaboratedby defining the other elements which make upthe mnemonic CATWOE, as described in STSP(Chapters 6, 7, Appendix 1) and SSMA (Chapter2; illustrated passim).

These are not abstruse ideas; the skills requiredfor model building are not arcane: logical thoughtand an ability to see the wood and the trees; also,any model should be built in about 20 minutes.Nevertheless there are classic errors which recurtime and time again. The most common error,often found in the literature, is to confuse theinput which gets transformed into the outputwith the resources needed to carry out the trans-formation process. This conflates two differentideas: input and resources, which coherency

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requires be kept separate. Also, when people real-ize that there is a formula (an abstract one) whichwill always produce a formulation which is atleast technically correct, namely: ‘need for X’transformed into ‘need for X met’, they seize onthis with glee. Unfortunately, they then often slipinto writing down such transformations as ‘needfor food’ transformed into ‘food’. What a fortuneyou could make in the catering industry if youknew how to bring off that remarkable trans-formation! It is evidently not easy to rememberthat in a transformation what comes out is thesame as what went in, but in a changed (trans-formed) state.

In recent years experience has shown the valueof not only including CATWOE elements in defi-nitions but also casting root definitions in theform: do P by Q in order to contribute to achiev-ing R, which answers the three questions: Whatto do (P), How to do it (Q) and Why do it (R)?[This formulation was, alas, initially given interms of XYZ rather than PQR (SSMA, p. 36).Using P, Q and R avoids the chance that Y maybe confused with why?] The simplest possibledefinition is of ‘a system to do P’. ‘Do P by Q’ isricher, answering the question: how? And alsoforcing the model builder to be sure that there isa plausible theory as to why Q is an appropriatemeans of doing P. For example: ‘communicate (P)by letter writing (Q)’ is certainly plausible, butwould provoke examination of the reasons fordoing this communication (i.e. the R question) bythis chosen means. In this particular case, thequestion of required timing would have to bethought about. This could lead to examining, forexample, whether there was a case for replacingthe cultural resonance which goes with writing aletter to someone by the more brutal but quickere-mail.

The formal aim of this kind of thinking priorto building the model is to ensure that there isclarity of thought about the purposeful activitywhich is regarded as relevant to the particularproblem situation addressed. The idea of levels,or layers (or ‘hierarchy’, though that word tendsto carry connotations of authoritarianism whichare not relevant here) is absolutely fundamentalto systems thinking. Much human conversationis dogged by the confusion which follows from

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the common inability to organize thoughts andexpression consciously in several layers. Thus,the Chair of the Tennis Club Social Committeeopens a meeting by saying that the committeeneeds to decide whether or not to organize theclub fete this year, given the wet day last July andthe unfortunate arrival of a gang of unruly bikers!As you begin to think about this, sitting in com-mittee, you are surprised (but should not be) thatthe first member to speak says: ‘My sister and Iwill do the cake stall as usual’. Systems thinkersare adept at consciously separating ‘whether’from ‘what’ and ‘how’.

In selecting some hopefully relevant systemsto model, there are in principle always a numberof levels available, and it is necessary to decidefor each root definition which level will be thatof ‘the system’, the level at which will sit the T ofCATWOE. This makes the next lower level the‘sub-system’ level: that of the individual activitieswhich, linked together, meet the requirements ofthe definition. The next higher level is thendefined automatically as that of the ‘wider sys-tem’: the system of which the system defined byT is itself only a sub-system. In SSM this higherlevel is the level at which a decision to stop thesystem operating would be taken: it is the levelof the system ‘owner’, i.e. the O of CATWOE.Thus, this intellectual apparatus of T, CATWOE,root definition and PQR, ensures that the think-ing being done covers at least three levels, thoseof system, sub-systems and wider system. It pre-vents the thinking from being too narrow, andstimulates thoughts about whether or not to buildother models. For example it might be decidedalso to model at the wider-system level, or toexpand some of the individual activities in theinitial model by making them sources of furtherroot definitions. (Figure 8.14 in SSMA, p. 231, forexample, shows a model in which activity 1 hasbeen expanded into four more detailed activities.Similar structuring is shown in Figure 5.6, p. 136,and Figure 7.8 of ISIS, p. 209 shows a simplemodel in which most of the activities have beenexpanded in this way.) Figure A5 summarizesthe importance of thinking consciously at severaldifferent levels, and also makes the point thatdifferent people might well make different judge-ments about which level to take as that of ‘the

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Figure A5. Systems thinking entails thinking in layers defined by an observer

system’. ‘What’ and ‘how’, ‘system’ and ‘sub-sys-tem’ are relative, not absolute concepts.

Measures of PerformanceIt is obvious from the form of SSM (as in FigureA1) that it would be possible to use the approachwithout creating systems models as the devicesused to shape the exploration of the situationaddressed. It would be possible to use insteadmodels based on theories of, say, aesthetics, psy-chology, religion, or even, if you were foolishenough to abandon rationality completely, astrol-ogy! We use systems models because our focus ison coping with the complexity in everyday life,and that complexity is always, at least in part, a

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complexity of interacting and overlappingrelationships. Systems ideas are intrinsically con-cerned with relationships, and so systems modelsseem a sensible choice; and since they have beenfound, time after time, to lead to insights, theyhave not been abandoned.

Now, the core systems image is that of thewhole entity which can adapt and survive in achanging environment. So our models, to use sys-tems insights, need to be cast in a form which inprinciple allows the system to adapt in the lightof changing circumstances. That is why modelsof purposeful activity are built as sets of linkedactivities (an operational system to carry out theT of CATWOE) together with another set of

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activities which monitor the operational systemand take control action if necessary. Since there isno such thing as completely neutral monitoring, itis necessary to define the criteria by which theperformance of the system as a whole will bejudged. Hence the core structure of the moni-toring and control sub-system is always the same:a ‘monitor’ activity contingent upon definition ofthe criteria by which system performance will bejudged, and an activity rendered as ‘take controlaction’ which is contingent upon the monitoring.This can of course be augmented if justified inparticular cases — as in the model in STSP, p.291. The basic structure is seen in many of themodels in SSMA and ISIS.

For many years the concept of ‘measures ofperformance’ was felt to be sufficient for use inmodels, but was then enriched by an analysiswhich flows from the consideration that SSM’smodels are simply logical machines for carryingout a purposeful transformation process expre-ssed in a root definition. Measuring the per-formance of a logical machine can be expressedthrough an instrumental logic which focuses onthree issues: checking that the output is pro-duced; checking whether minimum resources areused to obtain it; and checking, at a higher level,that this transformation is worth doing becauseit makes a contribution to some higher level orlonger-term aim. This gives definitions of the‘3Es’ which will be relevant for every model: thecriteria of efficacy (E1), efficiency (E2), and effec-tiveness (E3), first developed in 1987 (Forbes andCheckland 1987; Checkland et al. 1990; SSMA, pp.38, 39). This core set of criteria can be extendedin particular cases — for example by adding E4

for ethicality (is this transformation morally cor-rect?) and E5 for elegance (is this an aestheticallypleasing transformation?). Since it will not bepossible to name the criteria for effectivenesswithout thinking about the aspirations of thenotional system owner (O in CATWOE), thisanalysis is another contribution which preventsthe modeller’s thinking being restricted only toone level, that of the system itself.

Model BuildingGiven the preliminary thinking expressed in rootdefinition, CATWOE, the three Es and PQR,

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assembling an activity model ought not to betoo difficult: simply a matter of assembling theactivities required to obtain the input to T, trans-form it, and dispose of the output, ensuring thatactivities required by the other CATWOEelements are also covered; then link the activitiesaccording to whether or not they are dependentupon other activities. And the task ought not tobe an elaborate one either, given the oft-provedvalue of the heuristic rule that the overall activityof the operational sub-system should be capturedin Miller’s (1968) ‘magical number’ 722 indi-vidual activities (any of which can if necessarybe made the source of a more detailed model).Nevertheless some people manage to makemodel building a task fraught with difficulty.This is probably because there are in fact subtlefeatures of the process which are masked in thesimple account just given.

These subtleties are illustrated by the fact that,for example, the distribution manager of a manu-facturing company is probably not the personwho will find it very easy to build a model froma root definition of a system to distribute manu-factured products. The difficulty for such a per-son is to focus only on unpacking and displayingthe concept in the root definition; the tendency willbe to slip into describing the real-world arrange-ments for distributing products in his or her owncompany. Equally, inexperienced users, fresh-from-school undergraduates especially, find allsuch models difficult to build because they knowso little about real-world arrangements. The factis — and this is where the unobvious difficultiesof modelling lie — it is not usually possible toconstruct a model exclusively on the basis of a rootdefinition, CATWOE, three Es and PQR; real-world knowledge does inform model building,but, crucially, must not dominate it. The craft skillis to build a model using a background of real-world knowledge without including features oftypical practice which are not justified by the rootdefinition, CATWOE, 3Es and PQR. As alwayswith craft skills, practice, practice, practice is thewatchword.

Because most practitioners initially ‘feel theirway’ to a method of modelling comfortable forthem, it may be helpful to provide some tem-plates which derive purely from the logic of the

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Figure A6. A logical procedure for building activity models

process and which may provide help for thosejust starting to use the process of SSM. Two suchtemplates are provided here; they are meant tobe abandoned as experience grows.

Figure A6 sets out a logical procedure for mod-elling purposeful activity systems in a series ofsteps; Figure A7 expresses the process in FigureA6 as a partial activity model. These are self-explanatory, though it may be remarked withreference to Figure A6 that although the stagescan be carried out on a computer screen, there isa good case, as long as you can manage it ingood visual style, for producing the final modelin hand-drawn form. The reason for this ispsychological, and is the same as that for drawingegg or cloud shapes rather than rectangular

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boxes: it acknowledges the models’ role as prag-matic devices, not definitive once-and-for-allstatements. In Figure A7 the process formemphasizes the exercise of judgement duringmodelling. Iteration around activities 2, 3, 4 con-tinues until it is felt that the minimum but necess-ary cluster of activities has been assembled; thewider iterations around activities 1 to 6, andaround 1–6–4–5 represent the checks that themodel is defensible in relation to the concept beingexpressed.

Once a model is constructed by such a process,the golden rule for ‘reading’ a model — some-thing which the many people unconsciouslystraitjacketed in linear thinking find difficult —is always to start from the activities which are not

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Figure A7. The process of modelling in SSM, embodying the logic of Figure A6.

dependent upon other activities but have othersdependent upon them, i.e. those which havearrows from them but none to them.

Finally, on modelling, a few remarks about theformal system model are in order (STSP, pp. 173–177; SSMA, pp. 41–42). As formulated in Figure9 of STSP (p. 175) this was useful when we wereacquiring a sense of what is meant to treat pur-poseful activity seriously as a systems concept.In SSMA it is said that it can now be ‘cheerfullydropped’ (p. 92). Its language was the problem.Since it was built using concepts such as bound-ary, sub-systems, decision-takers, resources, etc.the unfortunate effect of its use was to reinforcethe wrong impression that the devices called‘human activity systems’ are in some way to bethought of as would-be descriptions of real-worldpurposeful action. Since that is a main source ofmisunderstanding about SSM, and since what itoffers conceptually is captured in CATWOE, the

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3Es and PQR, it can indeed be ‘cheerfully drop-ped’. The same argument speaks against thephrase ‘human activity system’, but that is prob-ably too deeply embedded to be prised out ofSSM and ditched. The best antidote to thesedangerous phrases is undoubtedly to encouragethe use of Arthur Koestler’s neologism for theabstract concept of a whole, namely ‘holon’(Checkland 1988). That is what models in SSMare: holons for use in structuring debate.

Exploring the Situation and Taking Action

As human beings experience the unrolling fluxof happenings and thoughts which make up day-to-day life, both professional and private, theyare all the time likely to see parts of that flux as‘situations’, and certain features of it as ‘prob-lems’, or ‘issues’. These concepts and this kind of

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language — of ‘situations’, ‘issues’, ‘problems’ —are very commonly used in everyday talk, butthey are subtle concepts, and we need to bewareof giving them a status they do not deserve. Wemust not reify them; they do not exist ‘out there’,beyond ourselves, as we can assume ‘that beechtree’ and ‘that dog scratching itself’ do. ‘This situ-ation’, and ‘this problem’ indicate dispositions tothink about (parts of) the flux in particular ways,and they are themselves generated by humanbeings; also, no two people will see them in exactlythe same way. If, for example, the senior man-agers of a company all agree in discussion thatthey have a problem due to the failure of a newproduct to build up sales following its launch, notwo of them will have precisely the same per-ception of this situation and/or this problem.What is more, some among those who ‘agree’about the situation/problem may privately beseeking to ensure the failure of the new productin order that more resources can then come theirway! (Remember, we can never know for surewhat is going on inside the head of another per-son; and we cannot assume that their wordsnecessarily reveal it.)

These are bleak thoughts, but necessary onesif applied social science is to be pursued withadequate intellectual rigour. They mean that nei-ther problem situations nor problem types can beclassified and made the basis of pigeon holes intowhich particular examples may be slotted, forone person’s ‘major issue’ or ‘serious problem’may well be another’s unruffled normality. Boththe existence of a problem situation and itsinterpretation are human judgements, andhuman beings are not like-thinking automata.

A result of this is that the later stages of a studyusing SSM cannot be pinned down and as sharplydefined as the early stages, in which a situationcan be tentatively defined and explored, plausible‘problem owners’ named, ‘relevant’ systemsselected and models built. The many uses of SSMdescribed in STSP, SSMA, SCMA and ISIS, aswell as the many accounts in the literature frompeople outside the Lancaster group, reveal thevariety which is possible. This ranges from quick,short, tactical studies to much longer onesoriented to strategy. Because of this, commentson the later parts of SSM are bound to be

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generalizations from experiences which are verydiverse, those generalizations being themselvessubject to change as the flux of experiencerolls on. Nevertheless a few very broad gen-eralizations from a rich mass of experience canbe entertained.

The initial ways of using models, described inSTSP (pp. 177–180) and SSMA (pp. 42–44 andpassim in the cases described), are still the mostcommon way of initiating the ‘comparison’ stageof SSM, in which well-structured debate aboutpossible change is sought. Most common, at leastas an initiator of debate, is the completion of chartsin which questions derived from the modelsbrought to the debate are answered from per-ceptions of current reality on the part of peoplein the situation addressed. But do not expect thedebate to be tidy or predictable; be deft, light onyour feet, ready to follow where the debate leads,unready to follow any dogmatic line.

Looking back over experiences in the lastdecade, an emerging pattern can be discerned inwhich there are two common foci of the laterstages of SSM, during which the driving principleis to bring the study to some sort of conclusion.The first of these is the original one: SSM as anaction-oriented approach, seeking the accom-modations which enable ‘action to improve’ to betaken. This is exemplified in the work in ‘IndexPublishing and Printing Company’, described inSTSP, pp. 183–189. Here action was taken toimprove the working relationships between pub-lishers and printers, who represent two very dif-ferent cultures. A new process to deal with issuessurrounding the decision ‘where to print’ wasestablished, and a new unit to carry out the workwas set up. The second focus, very prevalent inthe great complexity which characterizes the pub-lic sector, is on SSM as a sense-making approach.This is exemplified in recent work in the NHS,and is discussed below.

In the first (action-oriented) case the changesought can usefully be thought about in terms ofstructural change, process change and changes ofoutlook or attitude. Normally in human affairsany explicitly organized change will entail allthree, and the relationship and interactionsbetween the three need careful thought. Of coursethe easy option to take — in the public sector for

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Figure A8. Thinking about desirable and feasible change

Government or, in other organizations, for seniormanagers — is to impose structural change; andthat is often done without serious attention to theother two dimensions: process and attitude. Thelong series of changes imposed by the UKGovernment on the Health Service, for example,give a good illustration of imposed structuralchange with relatively little attention to the pro-cess and attitudinal change also required (Ham1992; Rivett 1998; Webster 1998). [It has been sig-nificant, recently, that an experienced com-mentator on the Health Service, Chris Ham, hasdetected that ‘the obsession with structuralchange that has dominated health policy in recentyears has given way to a focus on how staff andservices can be developed. . . .’ (Ham 1996). Thatis a much-needed change.]

In general, thinking about desirable and feas-ible change can initially be structured in the wayshown in Figure A8. A most important feature ofthis is the need in human affairs to think not onlyabout the substance of the intended change itselfbut also about the additional things you normallyhave to do in human situations to enable changeto occur. (In introducing a clinical informationsystem in a big acute hospital, for example, aproject described in ISIS (pp. 192–198), its insti-gator Peter Wood, Chairman of the District

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Health Authority had already spent several yearspreparing the ground with hospital consultantsinevitably suspicious that such systems couldlead to greater control of their clinical activity byhospital managers.)

The second broad category of use to whichSSM-style activity models can be put is to usethem to make sense of complex situations(though that sense making may of course alsolead on to action being taken). It is significant thatthis category of use has grown markedly in thelast decade of SSM development, as conceptssuch as ‘organization’, ‘function’, ‘profession’and ‘career’ have all become more fluid.

Sense-making use of models is well illustratedin recent research in the NHS. The work has beendescribed in some detail in Checkland (1997) andin ISIS, pp. 165–172 and will only be sketched inhere. Setting out to research the new ‘contract’-based relationship between purchasers of healthcare for a given population and providers of thatcare (such as acute hospitals, for example) aresearch team from Lancaster University Man-agement School, using SSM, first built an activitymodel of the contracting process (Figure 6.2 inISIS). The concept expressed in this model didnot rely at all upon observation of the NHS. Itreflected simply the interests of the multi-disci-

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plinary research team: information support,organization change, etc. This model was used asa source of structure for open-ended interviewswith more than 60 NHS professionals. This pro-duced a daunting mass of interview material.This was analysed by extracting from it the nounsand verbs used by NHS professionals in descri-bing the contracting process and their expec-tations of it during its first year. These nounsand verbs were fashioned into the elements of anactivity model, and these elements were com-bined to make an activity model relevant to thecontracting process as it was initially being inter-preted by both purchasers and providers ofhealth care. (This ‘backwards’ modelling — notbased on a root definition but teased out of theinterview material — represented an innovationwithin SSM. See ISIS, pp. 165–172.) The dif-ference between the first model (based on theresearchers’ world-views) and the second one(based on the world-views of NHS professionals)defined the learning achieved in this first phaseof the research. This led to 10 pieces of actionresearch in the NHS, and eventually to anothersense-making model which helped to unpack andilluminate the purchaser-provider relationship.

This second sense-making model sought toflesh out coherently the complex interactionsbetween a particular purchaser (a health auth-ority) and a particular provider (an acute hospi-tal), interactions to which we had had access overa two-year period. In order to find our way to amodel which would richly express all we hadobserved, 47 previous models relevant to NHSpurchasing/providing were first examined (Dux-bury 1994). (These came from earlier SSM-basedwork in the NHS.) This established what lan-guage had been found relevant to describing pur-chasing or providing. This language, togetherwith the recorded observations of what had hap-pened in the present experience between the col-laborating hospital and their local healthauthority, yielded an activity model which makessense of all that had been observed. The deri-vation of the model [Figure 8.4 in the book aboutresearch in the NHS edited by Flynn and Wil-liams (1997)] was a subtle process. The guide tothat process was the question: What activitymodel could generate all the happenings

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observed over the two-year period? Its role wasto provide a coherent frame for the 10 furtherpieces of action research at NHS sites.

This completes the necessarily tentative dis-cussion of the variegated later stages of SSM-based studies or projects. Enough has been saidto illustrate that the just described sense-makinguse of activity models calls for rather more thana slavish adherence to the apparently prescriptiveseven-stage model of SSM! It also illustrates thefact that the role of methodology, properly inter-preted as a set of guiding principles, is not toproduce ‘answers’: that it can never do on itsown; it is to enable you, the user, to producebetter outcomes than you could without it.

This examination of the parts of SSM is nowcomplete, and we can return to a re-examinationof the methodology as a whole, a re-examinationwhich we may hope is made richer by this exam-ination of the parts.

SOFT SYSTEMS METHODOLOGY — THEWHOLE REVISITED

In the earlier section which examined SSM as awhole the focus was on the way in which itsrepresentation changed as experience of useaccumulated and the different parts of it gradu-ally became more sophisticated. This indicated ashift from the rather biff-bang ‘engineering’atmosphere of the 1982 paper to the ‘four-activi-ties’ model of Figure A1, with its deliberate reti-cence about the ‘hows’ and its avoidance of anyimplication of a prescription to be followed. Hav-ing now examined the parts of SSM in theirdeveloped form, a re-examination of the wholecan try to address the question of what it is whichcharacterizes the approach, making it more thanthe sum of its parts. This requires an examinationof three things: the fundamental notion of meth-odology, as opposed to method; the question ofwhat constitutes SSM (what you must do if youwish to claim to be guided by it in a particularstudy); and what happens to SSM when it isinternalized in the practice of experiencedusers — at which point it is apparently a worldaway from the original formulation in the 1972paper.

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Methodology and Method: the LUMAS Model

The word ‘methodology’ was originally used tomean ‘the science of method’, which technicallymakes the concept of ‘a methodology’ mean-ingless. I remember clearly the day in the early1970s when my colleague, the late Ron Anderton,said to me: ‘You’re misusing the word ‘‘meth-odology’’; you can’t have a methodology, theword refers to the whole body of knowledgeabout method’, to which I replied: ‘We’ll haveto change the way the word is used, then.’ Thedeplorable arrogance of that reply stemmed fromthe fact that I was at that time just becomingaware that, outside the study of social facts, asDurkheim (1895) advocated, the normal scientificmethod is inadequate as a way of inquiring intohuman situations; and I was starting to see sys-tems thinking as a holistic reaction against thereductionism of natural science. This meant thatthe principles of scientific investigation, as usedto underpin investigation of natural phenomena,would not adequately support our work. Weneeded a different methodology, that is a dif-ferent set of principles. Happily for me, the waythat the word ‘methodology’ is now used hasindeed changed, and in the late 1990s Oxforddictionaries of current English now define it notonly as ‘the science of method’ but also as ‘a bodyof methods used in a particular activity’ (ConciseOxford Dictionary of Current English, 1996). Thislatter definition makes the crucial distinctionbetween ‘methodology’ and ‘method’, and it isthe failure to understand this which characterizesmuch of the secondary literature on SSM.

As the structure of the word indicates, meth-odology, properly considered, is ‘the logos ofmethod’, the principles of method. When thoseprinciples are used to underlie, justify and informthe things which are actually done in responseto a particular human problem situation, thoseactions are at a different level from the over-arching principles. Methodology in that situationleads to ‘method’, in the form of the specificapproach adopted, the specific things the meth-odology user chooses to do in that particular situ-ation. If the user is competent then it will bepossible to relate the approach adopted, the spec-ific ‘method’, to the general framework which

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is the methodology. And if the methodologicalprinciples are well thought out and clearly expre-ssed, then a repertoire of regularly used methodswhich are found to work will emerge over timeas experience is gained. (And of course somemethods, over time, in some fields of study,acquire the status that they can — if skilfullyemployed — guarantee a particular result; theybecome techniques. Examples are the simplealgebraic technique which enables you to solveany pair of simultaneous equations, or the physi-cal technique which will cause a cricket ball to‘swing’ (move sideways) in mid-air as it isbowled, this latter being a rather more difficulttechnique to master! Given the multiple per-ceptions which define and characterize humansituations, it is extremely unlikely that any of themethods used within a methodology like SSMcould become techniques in the sense used here.)

Since methodology is at a meta level withrespect to method (i.e. about method) this argu-ment means that no generalizations about meth-odology-in-use can ever be taken seriously. Thusto read commentators who declare that SSM is‘managerialist’, or ‘radical’, or ‘conservative’, or‘emancipatory’, or ‘authoritarian’ tells you some-thing about the writer — that they have confusedmethodology with method — but it tells younothing about SSM. SSM may exhibit any of thesecharacteristics, as method, when it is used by par-ticular users in particular situations. In fact when-ever a user knowledgeable about a methodologyperceives a problem situation, and uses the meth-odology to try to improve it, the three elementsin Figure A9 are intimately linked: user; meth-odology as words on paper, and situation as per-ceived by the user. Any analysis of what happens,carried out by an outsider, would have toembrace all three elements and the interactionsbetween them. This would include converting themethodology (as a set of principles) into a specificapproach or ‘method’ which the user felt wasappropriate for this particular situation at a par-ticular moment in its history. What happenswhenever a methodology is used is shown in theLUMAS model which is Figure A10. Here a user,U, appreciating a methodology M as a coherentset of principles, and perceiving a problem situ-ation S, asks himself (or herself): What can I do?

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Figure A9. Three interacting elements always present inmethodology use

Figure A10. The LUMAS model: Learning for a User by a Methodology-informed Approach to a problem Situation

He or she then tailors from M a specific approach,A, regarded as appropriate for S, and uses it toimprove the situation. This generates learning L,which may both change U and his or her appreci-ations of the methodology: future versions of allthe elements LUMAS may be different as a resultof each enactment of the process shown. All thesystems studies described in STSP, SSMA and

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ISIS can be seen as enactments of this process,which accepts that what the user can do dependsupon the nexus consisting of U, U’s perceptionsof M, and U’s perceptions of S (Tsouvalis 1995).Never imagine that any methodology can itselflead to ‘improvement’. It may, though, help youto achieve better ‘improvement’ than you wouldwithout its guidelines. But different users tack-ling the same situation would achieve differentoutcomes, and an outside observer can form sens-ible judgements not about M, as if it could beisolated and judged on its own, but aboutLUMAS as a whole. The model in fact picturesthe process by which SSM was developed.

SSM’s Constitutive Rules

In the early 1980s Atkinson researched SSM inuse. His work included a very detailed exam-

ination of three completed systems studies inwhich different people had made use of SSM astheir guiding methodology. He found their usesto show interesting differences. His shorthandsummary for the three modes of use he observedwere: ‘liberal’ (eclectic, problem-oriented); ‘pro-fessional’ (SSM as a management consultant’sexpertise, not necessarily shared with clients);

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and ‘ideological’ (the work dominated by anideological commitment to help cooperativesbecome more effective). This kind of observationsupports the argument developed in the previoussection, that methodology use will always beuser-dependent. But at the same time that he isnoting these differences Atkinson (1984) alsoobserves that the studies all show ‘a familyresemblance’, which raises the questions: Whatthen is SSM, the source of this resemblance? andWhat must a user do if he or she wishes to claimto be ‘using SSM’? In SSMA the statement is made(p. 58) that

. . . mouldability by a particular user in a particularsituation is the point of methodology. . . .

which prompts us to ask what it is that getsshaped into the different forms which differentusers and different situations evoke.

This question had been addressed beforeAtkinson did his research, being raised initiallyby Naughton (1977) in the context of teachingSSM. In his commentary on SSM written for OpenUniversity students, Naughton argued that therewere ‘Constitutive Rules’ which had to be fol-lowed if a claim to be using SSM was to beaccepted as valid, and ‘Strategic Rules’ which‘help one to select among the basic moves’; forexample the user might choose (or not) to use thestructure/process/climate model in doing theinitial exploration of the problem situation. Theserules, deriving from the seven-stage model ofSSM, were very helpful at the time, and wereendorsed in STSP (pp. 252, 253). By the time thatSSMA was written, however, the seven-stagemodel was no longer the preferred expression ofSSM as a whole, and a new set of constitutiverules were proposed (SSMA, pp. 284–289). Thesedefined five characteristics of uses of SSM and setout its epistemology (rich pictures, CATWOE,etc.). A use of SSM was one which could bedescribed using these concepts and language.

In 1997, in the most cogent exegesis of SSMcarried out so far, Holwell found these 1990 rulesto be at the same time ‘both too loose and notextensive enough’ (p. 398). They are too loosebecause they allow people who have done nomore than draw a rich picture to claim they areusing SSM (the literature contains such exam-

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ples!). And they are too restrictive, in the senseof being not extensive enough, because they aresilent on some basic assumptions which SSMalways takes as given. To correct this, Holwell(1997) argues that the answer to the question:what is SSM? has to be made at three levels:the taken-as-given assumptions; the process ofinquiry; and the elements used within thatprocess. She writes:

. . . there are three necessary statements of principleor assumption:

(1) you must accept and act according to theassumption that social reality is socially con-structed, continuously;

(2) you must use explicit intellectual devices con-sciously to explore, understand and act in thesituation in question; and

(3) you must include in the intellectual devices‘holons’ in the form of systems models of pur-poseful activity built on the basis of declaredworldviews.

Then there are the necessary elements of process.The activity models . . . are used in a process infor-med by an understanding of the history of the situ-ation, the cultural, social and political dimensionsof it . . . (the process being) about learning a way,through discourse and debate, to accommodationsin the light of which either ‘action to improve’ or‘sense making’ is possible. Such a process is necess-arily cyclical and iterative. Finally, while not limitedto this pool . . . a selection from Rich Picture, RootDefinition, CATWOE . . . etc may be used in theprocess.

These arguments are well made, and this workgives us a solid basis for definitive constitutiverules for SSM. We need rules which are orientedto practice rather than teaching, and which canencompass the wide range of sophisticationbrought to the use of SSM. At one end of thespectrum is a naıve following of the seven stagesin sequence. This is not necessarily wrong, simplysomething users quickly grow out of as the ideastake root in their thinking. Once internalized,SSM’s concepts lead to the deft, light-footed andflexible use which characterizes the other end ofthe spectrum of sophistication. The two ‘idealtypes’ of SSM use which define the spectrum aretermed Mode 1 and Mode 2 in SSMA (pp. 280–284). The difference between them is very rel-evant to the question of SSM as a whole, and isdiscussed in the next section.

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Prescriptive and Internalized SSM: Mode 1 andMode 2

SSM grew out of the failure of systems engin-eering — excellent in technically defined prob-lem situations — to cope with the complexities ofhuman affairs, including management situations.As systems engineering failed we were naturallyinterested in discovering what kind of approachcould cope with problems of managing. So theresearch programme which yielded SSM wasinitially rather methodology-oriented. Then whathappened was that as the shape of SSM emerged,as its assumptions became clearer, and its processand elements became firm, so the whole meth-odology became, for its pioneers, internalized.SSM became the way we thought about copingwith complexity in real situations, and theresearch itself could become more problem-oriented. The process of internalization is a veryreal one for those for whom it is happening, butit is not an easy process to describe, certainly notas a series of steps recognized at the time theyoccur, for the steps are often not so recognized.The descriptions of the two ideal types of SSMuse in SSMA enabled the 10 studies described inthe book to be (subjectively) placed relative toeach other on the spectrum between Mode 1 andMode 2 (Figure 10.3 in SSMA; see also ISIS, pp.163–172). This implicitly invited the reader toget a feel for what internalizing the methodologymeans, and to see whether he or she agrees withthe placings.

Certain dimensions may be used to dif-ferentiate the two ideal types, recognizing thatactual studies will never exactly match either ofthe two idealized concepts, but will reflectelements of both. Such dimensions are:

Mode 1 Mode 2

Methodology-driven vs situation-drivenIntervention vs interactionSometimes sequential vs always iterativeSSM an external recipe vs SSM an internalized

model

and it follows from these that there will never bea generic version of what happens in ‘near-Mode

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2’ studies precisely because they are situation-driven. Perhaps the best approach to under-standing internalized SSM in action is throughexamples. One was given in the previous section(in which an activity model was teased out fromthe nouns and verbs used by Health Service pro-fessionals in talking about the then mandatorycontracting process between purchasers and pro-viders of health care). Another is now brieflydescribed.

This example of near-Mode 2 use of SSMoccurred at a one-day conference on ‘Mergers inthe NHS’. This was a topic of interest because theHealth Service has seen many mergers in recentyears — between district health authorities join-ing to form bigger purchasers of health care,between hospitals, and more recently betweenhealth authorities; and ministers have indicatedthat more such mergers will occur. In the morningthe conference heard a number of talks from peo-ple who had been involved in mergers, in indus-try as well as the NHS, including in the case ofthe latter, examples from both a health authorityand a hospital perspective. After lunch the par-ticipants split into small groups for discussion,this to be followed by a final plenary session tosummarize the day. The organizers were anxiousto avoid the usual problem in such circumstances:small-group discussions generate flip charts con-taining long unstructured lists of points made,usually covering several different (unstated) lev-els; and so everyone ends up unable to see anypatterns which would help the audience to seeand retain important lessons. To do better thanthis the people chairing the small groups wereasked to structure the discussion by following anexplicit agenda written out for them. Three of usspent the discussion period touring the variousgroups, trying to get a feel for the content andtone of the group discussions.

Alas for the well-laid plans, and in spite of thebest efforts of those in the chair, what happenedwas what always happens when health pro-fessionals meet on occasions like this: uncon-trollable discussion broke out and anecdoteswere exchanged! The problem now to be solvedduring the afternoon tea-break was to prepare forthe final plenary presentation and discussion inthe absence of the hoped-for coherent responses

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Figure A11. The simple model built to explore mergers inthe NHS

from the groups. This is where SSM was helpful.To provide a recognizable context for talk of

mergers, a simple model relevant to the HealthService was jotted down, as shown in Figure A11.Here the public (who are occasionally patients ofthe NHS) both elect a Government and — in theUK — provide resources through direct taxation.Those resources are disbursed via NHS structuresso that appropriate configurations of services canbe made available to the public. Talk of ‘mergers’can be thought about as talk about changes whichwill affect those configurations of services, chan-ges which will involve any or all of: Health Auth-orities, hospitals, community service providers,family doctors and local authorities. The threeof us who had spent the small-group discussionperiod touring the groups now annotated themodel with our generic impressions of either theissues which were being discussed, or the issueswhich underlay the stories being told. These con-

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solidated into five main points, and the final ple-nary session was opened by my displaying themodel of Figure A11 and then adding the fivemain discussion points, as shown in Figure A12.This served to structure the final discussions.Feedback from delegates about the coherence ofthe day was good.

I can guarantee that this near-Mode 2 use ofSSM was problem-oriented, not methodology-oriented. The fact that we had only the half-hourtea-break to prepare for the final discussion ses-sion concentrated the mind. Figures A11 and A12represent the only explicit output from the workdone in the tea-break, but I could retrospectivelyproduce a conventional SSM-style model, tog-ether with root definition, CATWOE, E1, E2, E3,etc., which would map Figure A11, as well as anissue-based root definition and model relevant to‘talk of mergers’ (a system to decide the structuraland service entailments of a configuration ofhealth services considered desirable for popu-lation x in area y . . . etc.). None of that work wasdone at the time — or has been done since, forthat matter; the internalization of SSM enabledthe practical response to the ‘tea-break problem’to be generated. Reconstructing the Mode 2-likeuse of SSM after the event, we can see that thesmall-group discussions three of us had dippedinto were the source of a holistic impression ofthe work done in the small groups. We then madesense of that overall impression — for thepurpose, on the day, of exposition — by meansof the models in Figures A11 and A12.

It is inevitable that users of SSM will internalizeits guidelines and use them in an increasinglysophisticated way. This is akin to learning physi-cal skills: beginners at rock climbing treat eachhold as a new problem, appearing clumsy as theymake their jerky progress up a rock face. Experi-enced climbers who have internalized their skill,at whatever level they have attained, put togethersequences of moves and appear to ‘flow’ up aclimb. They are likely to believe that you cannotbe said to be truly rock climbing until this intern-alization has occurred, and so it is with use ofSSM. The more subtle nature of human situationswill be revealed to sophisticated users while thenovice is struggling to remember what AnalysisTwo is, and what CATWOE and E1, E2, E3 mean.

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Figure A12. The NHS model annotated to structure presentation of merger issues

So the disappearance of near-Mode 1 use is to bewelcomed, apart, that is, from the fact that it hasits virtues for initial teaching purposes. Just asnovice climbers need to be taken up easy climbs,and to have the next hold, and how to use it,pointed out to them, so people coming to SSMfor the first time need to treat it as a series of stages,each with a definite output, just as Naughtondeclared in the original constitutive rules.

Finally, though, we cannot advise inex-perienced users simply to seek out straight-for-ward problem situations to tackle, since allhuman situations have their subtleties!

SOFT SYSTEMS METHODOLOGY — THECONTEXT

Before concluding, two aspects of the context ofSSM’s development are worth attention, sincethey have emerged as virtually inseparable fromSSM as a way of conducting inquiry in humanaffairs. The two are: the ‘action research’ mode;

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and the assumptions about the nature of thesocial process which underpin SSM as a whole.

Action Research

The fact that the research which produced SSMstarted out from a base in systems engineeringindicates that it was part of the strand of researchwhich concentrates on situations in which peopleare trying to take action. From the start theresearchers tried not simply to observe the actionas external watchers but to take part in the changeprocess which the action entailed; this madechange, and how to achieve it, the object uponwhich research attention fastened. This puts theresearch into the ‘action research’ tradition stem-ming from Kurt Lewin’s views, developed in the1940s, that real social events could not be studiedin a laboratory. This mode of research is dis-cussed in STSP, pp. 146–154 and illustratedthroughout SSMA. Here I shall focus only brieflyon what experience and reflection have shown

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to be an important requirement of this kind ofresearch, a requirement which is, surprisingly,almost completely neglected in the literature ofaction research. (It is discussed in ISIS, pp. 18–28, and Checkland and Holwell 1998a).

The point is this. For findings to be accepted aspart of the body of ‘scientific knowledge’ theyhave to be repeatable, time and again, by scien-tists other than those who first discovered them.If you announce that you have discovered the‘inverse square law of magnetism’, working inBerlin, then that finding has to be repeatable inBrazil, Barnsley, Brisbane and Bournemouth ifthe happenings in your experiments are to beaccepted as ‘scientific knowledge’. Apparent fin-dings in human situations, however, no one ofwhich is ever either static or exactly the sameas any other human situation, cannot match thisstrong criterion. It is the public testability whichmakes ‘scientific knowledge’ different from otherkinds of knowledge; though do not expect una-nimity on any interpretation of the findings, sincethe interpreting is a human act, and can in prin-ciple be as various as the people who make theinterpretations.

In the human domain, in the province of ‘socialscience’, the findings are of a different nature, asare the criteria by which they can be judged.Emile Durkheim (1895), who made up the word‘sociology’, suggested that the concern of thisnew ‘science of society’ should be ‘social facts’.‘Treat social facts as things’ is his best-knowndictum. Social facts refer to aggregates, and aredefined by an observer: for example, the fractionof marriages which end in divorce in a givensociety, or the rate at which people commit suic-ide — which was the subject of a famous studyby Durkheim himself. But action research in localsituations is concerned not with social facts butwith study of the myths and meanings whichindividuals and groups attribute to their worldand so make sense of it. This is part of that othergreat strand within sociology, the interpretivetradition stemming from Max Weber (1904). Thisis relevant to SSM since the meaning attributionby individuals and groups leads to their formingparticular intentions and undertaking particularpurposeful action.

The question of the criteria by which findings

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of this kind can be judged is obviously a trickyone. I have heard sociologists argue that the cri-terion by which their findings can be judged canbe no more than mere plausibility: do these fin-dings make a believable story? But if this weakcriterion is accepted there seems to be virtuallyno difference between writing novels and doingsocial research. Surely we can do better than that?

In between the strong criterion of repeatability(of the happenings) and the weak criterion ofplausibility, we argue (Checkland and Holwell1998a) that action research should be conductedin such a way that the whole process is sub-sequently recoverable by anyone interested in criti-cally scrutinizing the research. This meansdeclaring explicitly, at the start of the research,the intellectual frameworks and the process ofusing them which will be used to define whatcounts as knowledge in this piece of research.By declaring the epistemology of their researchprocess in this way, the researchers make it poss-ible for outsiders to follow the research and seewhether they agree or disagree with the findings.If they disagree, well-informed discussion anddebate can follow. Also, the learning gained in apiece of organization-based action research mayconcern any or all of: the area focused on in theresearch; the methodology used; or the frame-work of ideas embodied in the methodology. SSMis itself the result of 30 years of this kind of learn-ing in real-world situations.

The Social Process: Appreciative Systems

Once a systems thinker has taken on board theidea of conceptualizing the world and its struc-tures in terms of a series of layers, with any layerbeing justified by definable emergent propertiesat that level (see STSP, Chapter 3), it is alwaysappropriate to think at more than one level. Asdiscussed earlier, the ‘apparatus’ of SSM ensuresthat whatever level is taken by an observer orresearcher to be that of ‘system’, the level above(‘wider system’) and that below (‘sub-system’)will always be taken into account, as Figure A5illustrates. But the systems thinker also acceptsthat an observer, investigator or researcher willnot only select the level which is to be that of

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‘system’ but will also interpret the nature of ‘sys-tem’ according to his or her own Weltanschauungor world-view (or, in SSM, deliberately selectmultiple world-views whose adoption mightyield insights into the problem situation). Theseideas of ‘layers’ and ‘world-views’ mean thatdevelopers of SSM could not avoid taking a pos-ition on both the nature of the methodology andthe higher-level assumptions which it takes asgiven.

The methodology is taken to be a process ofsocial inquiry which aims to bring aboutimprovement in areas of concern by articulating alearning cycle (based on systems concepts) whichcan lead to action. This raises the question of whathigher-level assumptions about the nature ofsocial reality SSM implicitly takes as given: hencethe discussion in Chapter 9 of STSP. The con-clusion there is that in order to make sense of theresearch experiences it is necessary to take ‘socialreality’ to be

the ever-changing outcome of the social process inwhich human beings, the product of their geneticinheritance and previous experiences, continuallynegotiate and re-negotiate with others their per-ceptions and interpretations of the world outsidethemselves (pp. 283, 284).

This makes SSM in harmony with the sociologyof Alfred Schutz and the philosophy of EdmundHusserl; but in practical terms it was GeoffreyVickers’ work on what he calls ‘appreciative sys-tems’ which mapped most completely our experi-ences.

Vickers’ theoretical work was done in hisretirement after 40 years in what he alwaysreferred to as ‘the world of affairs’. (He was aCity lawyer, a civil servant, a member of theNational Coal Board responsible for manage-ment, training and personnel issues, and a mem-ber of many public bodies — as well as a youngsubaltern who won the Victoria Cross on the dayafter his twenty-first birthday at the Battle of Loosin 1915.) In his retirement he set himself the taskof making sense of all his experience, and wrotea series of books in which he developed hisaccount of ‘the social process’ in terms of histheory of ‘appreciation’. SSM’s debt to Vickers isrecorded in STSP (Chapter 8) but more work has

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been done since then, and is here summarized inthe Appendix.

In essence: Vickers discovered systems think-ing in his retirement, found it very helpful forsense-making purposes, and was amazed that thegreatest use of systems ideas seemed to be madein a technical context, whereas he saw them asrichly relevant to ‘human systems’. In a tapedinterview at the Open University in 1982 he said:

While I was pursuing these thoughts, everyone elsewho was responding at all was busy with man-made systems for guided missiles and getting to themoon or forcing the most analogic mental activitiesinto forms which would go on digital computers.‘Systems’ had become embedded in faculties oftechnology and the very word had become dehu-manized (quoted in Blunden 1984, p. 21).

In his thinking he rejected first the ‘goal-seeking’model of human life (the core of Simon’s greatcontribution to management science) and thenthe cybernetic model because in it the course towhich the Steersman steers is a ‘given’ from out-side the system whereas in human affairs thecourse being followed is continuously generatedand regenerated from inside the system. This ledhim to his notion of ‘appreciation’ in which, bothindividually and in groups, we all do the fol-lowing: selectively perceive our world; makejudgements about it, judgements of both fact(what is the case?) and value (is this good or bad,acceptable or unacceptable?); envisage acceptableforms of the many relationships we have to main-tain over time; and act to balance those relation-ships in line with our judgements. [The Appendixcontains our model of what Vickers meant by ‘anappreciative system’ (Checkland and Casar 1986),and links his work to SSM.]

In summary, SSM can be seen as a systemiclearning process which articulates the working of‘appreciative systems’ in Vickers’ sense.

CONCLUSION

The saxophonist John Coltrane was the greatestinnovator in the jazz idiom since Charlie Parkerreminted the coinage of jazz expression in themid-1940s. Playing with the Miles Davis Quintet,Coltrane took to playing long long solos which

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might last for 20 minutes or more. On oneoccasion at the Apollo in Harlem, when heeventually finished a very lengthy solo he wasasked why he had gone on so. He replied ‘Icouldn’t find nothing good to stop on’, where-upon Davis said, ‘You only have to take the hornout of your mouth.’ Authors too face the problemof finding ‘something good to stop on’, and obvi-ously all they have to do is lift the pen fromthe page. But that would not satisfy a systemsthinker, who would want to effect some kind ofclosure. Hence this conclusion, which adds somefinal comments on what has been an enthralling30-year research experience for this writer.

SSM has been ill-served by its commentators,many of whom demonstrably write on the basisof only a cursory knowledge of the primary litera-ture. However, both life and this chapter are tooshort to expend time and energy on correctingthese nonsenses; but it is probably worth illus-trating the size of the problem by recording thespectacular example which Holwell found dur-ing her masterly exegesis of the secondary litera-ture (1997, p. 335). It is from a book oninformation systems published in 1995. Theauthors refer to STSP but — all too typically —do not mention SSMA, even though it had beenpublished for five years when they wrote theirbook.

This methodology stems from the work of Check-land (1981) who took a radically different approachto the analysis and design of information human activitysystems. Starting from the premise that organizations(and therefore their subsystem information systems)are open systems that interact with their environment,he includes the human activity subsystems as part ofhis modelling process. The methodology starts bytaking a particular view of the system and inco-rporating subjective and objective impressions intoa ‘rich picture’ of the system that includes the peopleinvolved, the problem areas, sources of conflict andother ‘soft’ aspects of the overall system. A ‘rootdefinition’ is then formed about the system whichproposes improvements to the system to tackle the prob-lems identified in the rich picture. Using the root defi-nition, various conceptual models of the new systemcan be built, compared and evaluated against theproblems in the rich picture. A set of recommendationsis then suggested to deal with the specific changesthat are necessary to solve the problems.

The italics here are used to highlight fundamental

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errors: nearly 20 in less than 200 words! Cheerfulstoicism seems to be the necessary response to alack of understanding as profound as this. Pitythe poor students.

Although the secondary literature often createsa barrier, it is not the only reason that teachingSSM is not straightforward. In teaching such amethodology you are teaching not what to think,but a way of thinking which the user can con-sciously reflect upon. Many people coming toSSM for the first time in a classroom have neverbefore consciously thought about their ownthinking, and there is some rearrangement ofmental furniture entailed in this which many findstrange. Certainly the biggest difficulty in under-standing SSM is to absorb its shift from assuming‘systems’ exist in the world (as in everyday lan-guage) to assuming that the process of inquiryinto the world can be a consciously organizedlearning system.

This is to say that process thinking is very unfam-iliar for many people, and there is no doubt thatteaching a way of thinking is harder than teachingsubstantive factual material — which is whymany MBA courses, which ought to focus onteaching ‘how to think in problem situations’,instead opt for current factual material aboutmarketing, finance, and other common organ-izational functions. How strange process think-ing is for some people was illustrated recently bya journalist, Matthew Parris, who described inLiterary Review (December 1998) how much hehated a training week in Brussels to which hewas sent as a junior Foreign Office employee. Hefound

a suffocating respect for questions of process com-bined with a carefree disregard for questions ofsubstance. They kept telling me how a policy wassteered into being. I kept wanting to know whetherthe policy was any good. They looked at me asthough I was missing the point.

Of course, he was missing the point. A systemsthinker would know that the process of policycreation and policy content are entirely comp-lementary, the process itself conditioning whatmight emerge as content. Both need to be thoughtabout together; but this is not yet a familiarconcept.

The other difficulty faced by teachers of SSM

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is overcoming the shock some people feel whenthey discover the rigour involved in building pur-poseful models, thinking out their measures ofperformance, and so on. (Perhaps there is a tend-ency for newcomers to equate ‘soft’ with sloppyor casual: as if anything will do.) But the rigourhelps clear the mind, as well as ensuring that thedevices which will structure debate are them-selves defensible.

In the first heady days of the Gorbachevreforms in the USSR the Institute for SystemsAnalysis in Moscow wanted to hear about SSM,since the Institute’s researchers were intriged bythe idea of undertaking action research projectsin Soviet industry. At the end of a week of lecturesand seminars, the Director of the Institute, J. M.Gvishiani, said to me that he saw SSM as ‘a rig-orous approach to the subjective’. This struck meas a very insightful phrase. Both the primacy ofthe subjective in human affairs and the rigour inthe thinking about process are important.

Oddly enough, the difficulties of teaching asystemic way of thinking in a classroom dis-appear when people learn it by using SSM in areal situation. But the situation has to be real forthis to happen. There is a huge gap between realuses of SSM and ‘pretend’ uses on case studiesin the classroom. Pretending to invest £10m., ordeciding who to make redundant, in a case study,costs you nothing; doing it in real life is a worldaway from the pretence. But, when the use is real,our experience is that SSM is quickly grasped,and seems ‘natural’ to those using it. This addsweight to the argument in SSMA (p. 300) that theprocess of SSM reflects the everyday process weall engage in whenever we form sentences andentertain alternative predicates, comparing themwith each other and with the perceived worldin order to make judgements about action. SSMsimply makes a special kind of predicate, in theform of models of purposeful activity, each ofwhich expresses a pure world-view. It is a moreorganized, more holistic form of what we dowhen we engage in serious conversation.

But in observing that SSM, in use, seems natu-ral, we need also to remind ourselves that itsconcern is with would-be purposeful action; andwe should never forget how easy it is to over-estimate the role of the purposeful in human life.

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Being able to act with intention, purposefully, isan important part of what makes us human. Butit is only a part, and maybe not the most impor-tant part.

It has been argued above (and that argumentis extended in the Appendix) that SSM can beseen as articulating ‘the social process’, in theform of what Vickers calls an ‘appreciativesystem’. If, thinking systemically, we ask: what isthe level above that of ‘the social process’? thenwe are moving into very abstract realms indeed:in this case into the level at which the concerncould be defined as ‘being human’. This is twolevels above that at which the concern is ‘use ofSSM’, but it provides the ultimate context inwhich SSM is used.

This suggests several self-admonitory instruc-tions for the user of SSM. We should be rigorousin thinking but circumspect in action. We shouldremember that many people painfully find theirway unconsciously to world-views which enablethem to be comfortable in their perceived world.Coming along with a process which challengesworld-views and shifts previously taken-as-given assumptions, we should remember thatthis can hurt. So what right do we have to causesuch pain? None at all unless we do it with respectand in the right spirit: no lofty hauteur. And wemust remember, feet on ground, that all we cando with our ‘natural’ but intellectually soph-isticated process of inquiry is learn our way toimproved purposeful action, which is a ubiqui-tous part of human life but only a limited part ofit, not the whole.

And so, to complete this paper, let us remindourselves — using a true story — of what itmeans to be fully human, and end with thatimage.

In 1993 in south London a black teenager, Ste-phen Lawrence, was fatally stabbed in a racistattack by a group of white youths. Six years later,with no one found guilty of the murder, Sir Wil-liam Macpherson delivered to the Home Sec-retary his report on the incompetence of thecriminal investigation, precipitating national soulsearching and debate about institutionalizedracism in British society. A writer, Richard Nor-ton-Taylor, brilliantly crafted a play — The Colourof Justice — from the transcript of the Lawrence

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tribunal; this was shown on BBC television inFebruary 1999. The production contained one ofthose moments, exceptionally rare on television,when the viewer is transfixed and transformed. Awitness described how he and his wife, returninghome from a church meeting, came upon Stephenas he lay bleeding on the pavement. The wifecradled Stephen, as the young man’s life ebbedaway. Knowing that hearing is the last sense togo, she whispered in his ear ‘You are loved’.When he got home, the man washed his bloodiedhands into a container and poured the water onto the roots of a favourite rosebush. He said thathe supposed that in some way Stephen lived on.

We should never entertain the idea, even for amoment, that a mere ‘systems approach’, or any‘systems methodology’ could ensure that webehave as Louise and Conor Taaffe did on thatApril night in Eltham in 1993.

APPENDIX: SYSTEMS THEORY ANDMANAGEMENT THINKING

Two inquiring systems developed since the 1960s —Vickers’s concept of the appreciative system and the soft

systems methodology, are highly relevant to the problemsof the 21st century. Both assume that organizations aremore than rational goal-seeking machines and addressthe relationship-maintaining and Gemeinschaft aspectsof organizations, characteristically obscured by func-tionalist and goal-seeking models of organization andmanagement. Appreciative systems theory and soft sys-tems methodology enrich rather than replace theseapproaches.

Two rich metaphors provide a useful framewithin which any consideration of the problemsfacing us in the late 20th century can, with advan-tage, be placed. As a result of the first industrialrevolution, based on energy, and the currentsecond one, based on information, the world isincreasingly Marshall McLuhan’s ‘global village’.More and more problems need to be examined ina global rather than a local context and, as we doso, we need to remember that we are all of us, inBuckminster Fuller’s great phrase, ‘the crew ofSpaceship Earth’.

Thanks to the material successes of the twoindustrial revolutions we are a crew with risingexpectations of high living standards. But we are

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increasingly aware that the wealth-generatingmachine may not be able to meet those expec-tations without doing unacceptable damage toSpaceship Earth, which, together with the freesupply of energy from our sun, is the only givenresource we have.

This triangle — of expectations, wealth gen-eration, and protection of the planet — will haveto be managed with great care at many differentlevels as we enter the 21st century if major dis-asters are to be avoided. Unfortunately, our cur-rent ideas on management are rather primitive andare probably not up to the task. They stem fromthe technologically oriented thinking of the 1960s,and they now need to be enlarged and enriched.This may well be possible from the systems think-ing of the 1970s and 1980s, which has placed thatbody of thought more firmly within the arena ofhuman affairs.

This article will examine the legacy of thinkingabout management and organizations that we getfrom the 1960s and develop a richer view thatstems from more recent systems thinking,especially Vickers’s work on the theory of appreci-ative systems and work on soft systems meth-odology, which can be seen as a way of makingpractical use of Vickers’s concepts. This, it isargued, is more relevant than the current con-ventional wisdom to managing the problems ofthe new century.

MANAGEMENT AND ORGANIZATION

In spite of a huge literature — some of it serious,much of it at the level of airport paperbacks —and courses in colleges and universities world-wide, the role of the manager and the natureof the process of managing remain problematic,whether we are concerned with trying to manageglobal, institutional, or personal affairs. Anyonewho has been a professional manager in an organ-ization knows that it is a complex role, one thatengages the whole person. It requires not only theability to analyse problems and work out rationalresponses but also, if the mysterious quality ofleadership is to be provided, the ability torespond to situations on the basis of feelings andemotion.

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One of the reasons the manager’s role remainsobstinately problematic stems from our less thanadequate thinking about the context in whichmanagers perform, namely the organization.Some basic systems thinking indicates that if weadopt a limited view of organization then theconceptualization of the manager’s role willinevitably also be rather threadbare. Thus a man-ager at any level occupies a role within a structureof roles that constitutes an organization. Theactivity undertaken by managers can be seen asa system of activity that serves and supports andmakes its contribution to the overall aims of theorganization as a purposeful whole. Now, if onesystem serves another, it is a basic tenet of sys-tems thinking that the system that serves can beconceptualized only after prior conceptualizationof the system served (Checkland 1981, p. 237).This is so because the form of a serving system,if it is truly to serve, will be dictated by the natureof the system served: That will dictate the necess-ary form of any system that aspires to serve andsupport it.

Now there is a conventional wisdom about thenature of organization that persists in spite ofthe fact that anyone who has worked within anorganization knows that this image conveys onlypart of the story. The conventional model is thatan organization is a social collectivity thatarranges itself so that it can pursue declared aimsand objectives that individuals could not achieveon their own. Given this view of organization,the manager’s role is to help achieve the corporategoals, and it follows that the manager’s activityis essentially rational decision making in pursuitof declared aims. This is the conventional wisdomeven though intuitively we all have a rich sensethat organizations in which we have worked aremore than rational goal-seeking machines. Theexperienced day-to-day reality of organizationsis that they have some of the characteristics of thetribe and the family as well as the characteristicsnecessary if they are to order what they do ration-ally so as to achieve desired objectives such as, inthe case of industrial companies, survival andgrowth. In spite of this folk knowledge, the ortho-doxy has been very strong, and we can see thisboth in the literature of organization theory andin that of management science.

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Organization Theory

This is not the place to discuss the developmentof organization theory in any detail, but it is use-ful for present purposes to mark the generalshape of this field as it emerges in such wide-ranging studies as Reed’s (1985) Redirections inOrganisational Analysis. The general shape is thatof the establishment of an orthodoxy (the sys-tems/contingency model that held sway from the1930s to the 1960s) and the challenge to that ortho-doxy since then, with no single dominant alter-native. Nevertheless, the challenging models do,in general, have in common the fact that they seeorganizations not as reified objects independentof organizational members, as in the orthodoxsystems model, but as the continually changingproduct of a human process in which socialreality is socially constructed: the title of Bergerand Luckmann’s (1966) well-known book — TheSocial Construction of Reality — neatly capturesthis alternative strand of thinking.

At a broad level of generalization, we can seethe two major approaches as reflecting the twomain categories of thinking about organizationson which a pioneering sociologist, FerdinandTonnies, built his account. In his major workGemeinschaft und Gesellschaft (1887) (translated asCommunity and Association by Loomis 1955),Tonnies constructed models of two types ofsociety or organization. There is the natural livingcommunity into which a person is born, the fam-ily or the tribe (Gemeinschaft), and there are theformally created groupings (Gesellschaft) that aperson joins in some contractual sense, as whenhe or she becomes an employee of a company orjoins a climbing club.

In general, the orthodox view of organizationsemphasizes their Gesellschaft nature, that theyare created to do things collectively (achieve goalsis the usual language) that would be beyond thereach of individuals. The alternatives emphasizerather that all social groupings take on some flav-our of Gemeinschaft: being in an organization issomething like being part of a family. Intuitively,the lived experience of organizations that we allgradually acquire gives us the folk knowledgethat organizations exhibit some of the charac-teristics of both models.

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That the orthodox view has been dominant canbe seen by perusing college textbooks, which pre-sent students with the conventional wisdom. Forexample, in Khandwalla’s (1979) The Design ofOrganizations, the view of organizations as opensystems devoted to achieving corporate objectivesis described as ‘the most powerful orientation inorganization theory today’ (p. 251). Much atten-tion is paid to well-known work aimed at cor-relating an organization’s structure with its coretasks carried out in an environment with which itinteracts (Lawrence and Lorsch 1967; Pugh andHickson 1976; Woodward 1965; etc.). Reed’s (1985)survey argues that ‘systems theorists . . . had domi-nated organizational analysis since the 1930s’ (p.35) but that by the 1960s there was no commonhistory or intellectual heritage. By the 1970s, asystems-derived approach was ‘struggling toretain its grip on organizational studies’ (p. 106).This does not mean that the orthodoxy has lost itsadherents, however. In the same year that Reed’sbook was published, Donaldson (1985) broughtout his In Defence of Organization Theory, thedefence being of the ‘relatively accepted con-tingency-systems paradigm’ (p. ix).

Both Reed and Donaldson make much ref-erence to a book that marks as much as any otherthe challenge to the orthodox systems view: Sil-verman’s (1970) The Theory of Organizations. Sil-verman contrasts the systems view from the 1950sand 1960s with what he calls ‘the Action frame ofreference’ in which action results from the mean-ings that members of organizations attribute totheir own and each other’s acts. Organizationallife becomes a collective process of meaning attri-bution; attention is displaced away from theapparently impersonal processes by means ofwhich, in the conventional model, a reified organ-ization as an open system responds to a changingenvironment. Some of Silverman’s subheadingsconvey the nature of his argument: Action notbehaviour, Action arises from meanings, Mean-ings as social facts, Meanings are sociallysustained, Meanings are socially changed.

This important work opens the way to variousalternatives to the systems orthodoxy. Don-aldson’s discussion, for example, includes socialaction theory, the sociology of organizations, andthe strategic choice thesis. Just as the orthodoxy

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draws on a positivist philosophy and a func-tionalist sociology, the alternatives are under-pinned philosophically by phenomenology, andsociologically by an interpretive approachderived from Weber and Schutz.

It has to be said that the orthodox view pro-vides a much clearer model of organization, andhence the manager’s role, than is provided by thealternatives. Concentrating on the Gesellschaftaspects of an organization, the conventional viewsees it as an open system seeking to achieve cor-porate objectives in an environment to which ithas to adapt. Its tasks are analysed and assignedto groups within a functionalist structure, andthe managers’ role is essentially that of decisionmaking in pursuit of corporate aims that alsoprovide the standards against which progresswill be judged. No similarly clear picture is pro-vided by the alternatives, beyond the notion thatorganizations are characterized essentially bydiscourse that establishes the meanings that willunderpin action by individuals and groups.

It is not at all surprising that that section ofthe management literature most concerned withintervening in, in order to influence and shape,real-world situations, namely managementscience, should itself focus on the orthodox sys-tems model.

Management Science

In examining briefly the state of thinking in man-agement science, it is useful to focus on the workof Herbert Simon. There are two reasons for this.First, it has been a dominating contribution in thefield; second, in developing an approach basedon the work of Vickers, we find that he explicitlycontrasted his approach with that of Simon,drawing attention to the reliance of Simon ona goal-seeking model of human action that hehimself was deliberately trying to transcend.

In the period after the Second World War,strenuous efforts were made to apply the lessonsfrom wartime operations research to industrialcompanies and government agencies. In doingthis, a powerful strand of systems thinking wasdeveloped — it would now be thought of as‘hard’ systems thinking — concerned broadly

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with engineering a system to achieve its objec-tives. Systems were here assumed to exist in theworld; it was assumed that they could be definedas goal seeking; and ideas of system control weregeneralized in cybernetics. These ideas mappedthe orthodox stance of organization theory dis-cussed in the previous section, and they con-ceptualized the manager’s task as being to solveproblems and take decisions in pursuit ofdeclared goals. Indeed, this paradigm is suc-cinctly expressed in Ackoff’s (1957) assumptionthat problems ultimately reduce to the evaluationof the efficiency of alternative means for a des-ignated set of objectives.

This is the field to which Simon has made sucha significant and influential contribution, the flav-our of which is captured in the title of his 1960book: The New Science of Management Decision.

At a round table devoted to his work, Zannetos(1984) summarized Simon’s legacy as ‘a theoryof problem solving, programs and processes fordeveloping intelligent machines, and approachesto the design of organizational structures formanaging complex systems’ (p. 75).

Overall, Simon sought a science of admin-istrative behaviour and executive decisionmaking. In an intellectually shrewd move thathas no doubt helped to make this body of workso influential, Simon wisely abandoned thenotion that managers and administrators seek tooptimize, replacing it with the idea of satisficing:the idea that the search is for solutions that aregood enough in the perceived circumstances,rather than optimal (March and Simon 1958).Nevertheless, the flavour of hard systems think-ing is retained in the claim that the search is‘motivated by the existence of problems as indi-cated by gaps between performance and goals’(p. 73).

Similarly in another of Simon’s major con-tributions, the development with Newall of GPS(general problem solver), a heuristic computerprogram that seeks to simulate human problemsolving, the whole work is built on the conceptof problem solving as a search for a means toan end that is already declared to be desirable(Newall & Simon 1972). Simon (1960) stated,

Problem solving proceeds by erecting goals, detect-ing differences between present situation and goal,

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finding in memory or by search tools or processesthat are relevant to reducing differences of theseparticular kinds, and applying these tools orprocesses. Each problem generates subproblemsuntil we find a subproblem we can solve — forwhich we have a program stored in memory. Weproceed until, by successive solution of such sub-problems, we eventually achieve our overall goal —or give up. (p. 27)

This is an especially clear statement of the think-ing, derived from the systems theory of the 1950s,that has dominated management science and thatunderlies organization theory’s orthodox modelof what an organization is.

It is the argument here that this goal-seekingmodel, largely adequate though it was in themanagement science that contributed to post-Second World War industrial development, is notrich enough to support and sustain the man-agement thinking now needed by the crew ofSpaceship Earth, that spaceship having becomeakin to a global village.

An alternative, richer perspective is providedby the systems thinking of the 1970s and 1980s,and in particular by Vickers’s development ofappreciative systems theory and by an approachto intervention in human affairs that can be seenas making practical use of that theory, namely,soft systems methodology.

These are discussed in the next section, but itmay be useful to point out at once that these aredevelopments in what is now known as ‘soft’systems thinking, as opposed to the hard systemsthinking of the 1950s and 1960s that permeatesboth orthodox organization theory and Simonianmanagement science. The usual distinction madebetween the two is that the hard systems thinkingtackles well-defined problems (such as opti-mizing the output of a chemical plant), whereasthe soft approach is more suitable for ill-defined,messy, or wicked problems (such as deciding onhealth care policy in a resource-constrained situ-ation). This is not untrue, but it fails to make anintellectual distinction between the two. The realdistinction lies in the attribution of systemicity(having the property of system-like charac-teristics). Hard systems thinking assumes that theworld is a set of systems (i.e. is systemic) and thatthese can be systematically engineered to achieveobjectives. In the soft tradition, the world is

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assumed to be problematic, but it is also assumedthat the process of inquiry into the problematic situ-ations that make up the world can be organizedas a system. In other words, assumed systemicityis shifted: from taking the world to be systemicto taking the process of inquiry to be systemic(Checkland 1983, 1985b).

Thus in the following section both appreciativesystems theory and soft systems methodologydescribe inquiring processes — the former with aview to understanding, the latter with a viewto taking action to improve real-world problemsituations.

Finally, we may note that soft systems thinkingcan be seen as representing the introduction ofsystems thinking into Silverman’s action frameof reference, although the organization theoryliterature is apparently at present innocent of anyknowledge of post-1960s developments in sys-tems thinking (Checkland 1994).

APPRECIATIVE SYSTEMS THEORY

The Nature of an Appreciative System

The task that Vickers set himself in his ‘retire-ment’ after 40 years in the world of affairs was tomake sense of that experience. In the books andarticles that he then wrote he constructed

an epistemology which will account for what wemanifestly do when we sit round board tables or incommittee rooms (and equally though lessexplicitly when we try, personally, for example, todecide whether or not to accept the offer of a newjob). (G. Vickers, personal communication, July1974)

In his thinking as this project developed, Vickersfirst rejected the ubiquitous goal-seeking modelof human activity; then he found systems think-ing relevant to his task; but he also rejected thecybernetic model of the steersman (whose courseis defined from outside the system), replacing itby his more subtle notion of ‘appreciation’ (Vick-ers, 1965, is the basic reference). He expressed hisintellectual history in the following terms in aletter to the present writer in 1974:

It seems to me in retrospect that for the last twenty

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years I have been contributing to the general debatethe following neglected ideas:

(1) In describing human activity, institutional orpersonal, the goal-seeking paradigm is inadequate.Regulatory activity, in government, managementor private life consists in attaining or maintainingdesired relationships through time or in changingand eluding undesired ones.

(2) But the cybernetic paradigm is equally inad-equate, because the helmsman has a single coursegiven from outside the system, whilst the humanregulator, personal or collective, controls a systemwhich generates multiple and mutually inconsistentcourses. The function of the regulator is to chooseand realise one of many possible mixes, none fullyattainable. In doing so it also becomes a major influ-ence in the process of generating courses.

(3) From 1 and 2 flows a body of analysis whichexamines the ‘course-generating’ function, dis-tinguishes between ‘metabolic’ and functionalrelations, the first being those which serve the stab-ility of the system (e.g. budgeting to preserve sol-vency and liquidity), the second being those whichserve to bring the achievements of the system intoline with its multiple and changing standards ofsuccess. This leads me to explore the nature andorigin of these standards of success and thus todistinguish between norms or standards, usuallytacit and known by the mismatch signals which theygenerate in specific situations, and values, thoseexplicit general concepts of what is humanly goodand bad which we invoke in the debate about stan-dards, a debate which changes both. (G Vickers,personal communication, 1974)

In developing the theory of appreciative systemsand relating it to real-world experience, Vickersnever expressed the ideas pictorially, in the formof a model, although this seems a desirable formin which to express a system. (His explanationfor this lack was disarming: ‘You must remem-ber,’ he said, ‘that I am the product of an Englishclassical education’ [G. Vickers, personal com-munication, 1979]). What follows is an account ofthe model of an appreciative system developedby Checkland and Casar (1986) from the wholecorpus of Vickers’s writings.

From those writings we may highlight somemajor themes that recur:

, A rich concept of day-to-day experienced life(compare Schutz’s [1967] Lebenswelt)

, A separation of judgments about what is thecase, reality judgments, and judgments aboutwhat is humanly good or bad, value judgments

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Figure A13. The structure of an appreciative system. SOURCE: Checkland and Casar (1986)

, An insistence on relationship maintaining as aricher concept of human action than the popularbut poverty-stricken notion of goal seeking

, A concept of action judgments stemming fromreality and value judgments

, A notion that the cycle of judgments and actionsis organized as a system

The starting point for the model is the Leben-swelt, the interacting flux of events and ideasunfolding through time. This is Vickers’s ‘two-stranded rope’, the strands inseparable and con-tinuously affecting each other. Appreciation isoccasioned by our ability to select, to choose.Appreciation perceives (some of) reality, makesjudgments about it, contributes to the ideasstream, and leads to actions that become part ofthe events stream. Thus the basic form of themodel is that shown in Figure A13. There is arecursive loop in which the flux of events andideas generates appreciation, and appreciationitself contributes to the flux. Appreciation alsoleads to action that itself contributes to the flux.

It is now necessary to unpack the process ofappreciation. From Vickers’s writings we take thenotion of perceiving reality selectively and mak-ing judgments about it. The epistemology of thejudgment making will be one of relationshipmanaging rather than goal seeking, the latterbeing an occasional special case of the former.And both reality and value judgments stem fromstandards of both fact and value: standards ofwhat is, and standards of what is good or bad,acceptable or unacceptable. The very act of usingthe standards may itself modify them.

These activities lead to a view on how to act tomaintain, to modify, or to elude certain forms ofrelevant relationships. Action follows from this,as in Figure A13.

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Figure A14. The structure of an appreciative systemexpanded. SOURCE: Checkland and Casar (1986)

The model also tries to capture Vickers’s mostimportant point and greatest insight, namely, thatthere is normally no ultimate source for the stan-dards by means of which what is noticed isdeemed good or bad, important or unimportant,relevant or irrelevant, and so on. The source ofthe standards is the previous history of the systemitself. In addition, the present operation of thesystem may modify its present and future oper-ation through its effect on the standards. Theseconsiderations, together with those already dis-cussed, yield Figure A14 as a model of an appreci-ative system. The most difficult aspect to modelis the dynamic one, but it should be clear fromFigure A14 that the dynamics of the system willbe as shown in Figure A15. The form of theappreciative system remains the same, whereasits contents (its setting) continually (but notnecessarily continuously) change. An appreci-ative system is a process whose products — cul-tural manifestations — condition the processitself. But the system is not operationally closedin a conventional sense. It is operationally closedvia a structural component (the flux of events andideas) that ensures that it does not, through itsactions, reproduce exactly itself. It reproduces acontinually changed self, by a process that Varela

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Figure A15. The dynamics of an appreciative system.SOURCE: Checkland and Casar (1986)

(1984) called the ‘natural drift’ of ‘autopoietic sys-tems’ (Maturana & Varela 1980), systems whosecomponent elements create the system itself.Through its (changing) filters the appreciativesystem is always open to new inputs from the fluxof events and ideas, a characteristic that seemsessential if the model is to map our everydayexperience of the shifting perceptions, judg-ments, and structures of the world of culture.

Vickers’s claim was that he had constructed anepistemology that can provide convincingaccounts of the process by which human beingsand human groups deliberate and act. The modelin Figures A14 and A15 is a systemic version ofthe epistemology.

Checkland and Casar (1986) used it to give anaccount of the learning in a systems study of theInformation and Library Services Department ofwhat was then ICI Organics (a manufacturer offine chemicals within the ICI Group), a study thathas been described in detail elsewhere (Check-land 1985a; Checkland and Scholes 1990). Thisstudy was carried out by a group of managers inthe function with some outside help in the use ofsoft systems methodology (SSM), which was themethodology used. It is a way of making practicaluse of the notion of an appreciative system, andit will be discussed briefly in the next section.It entails structuring a debate about change bybuilding models of purposeful activity systemsand comparing them against perceptions of thereal world as a means of examining what theappreciative settings are in the situation in ques-tion and how they and the norms or standardsare changing. In the study in question, there werethree cycles of this learning process.

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In the first cycle, the study team’s interest andconcern were to rethink the role of their functionin a changing situation. They perceived manyfacts relevant to this, which resulted in 26 relevantsystems. They selected and judged these facts interms of a conception of a particular relationshipand standards relevant to it: they accepted therelevance of a simple model that took as giventhat their function was a support to the wealth-generating operations of their company, and theyimplicitly made use of standards according towhich a good version of this relationship wouldbe to make efficient, effective, and timely pro-vision of information to other parts of thecompany.

These considerations contributed to the ideasstream of the Lebenswelt and led to the action ofexploring several perceptions of the relationshipbetween the function and the rest of the companyin greater depth. In this second methodologicalcycle, the focus was still on the relationshipbetween function and company but the appreci-ative settings began to change. This can be expre-ssed as a change in standards resulting from thefirst cycle of appreciation. The shift was in theconcept of what would constitute a good relation-ship:

The focus shifted from ILSD (Information andLibrary Services Department) as a reactive functionresponding quickly and competently to userrequests and having the expertise to do it, to ILSDas a proactive function, one which could on occasiontell actual and potential users what they ought toknow. (Checkland 1985a, p. 826)

In the third cycle, the new concept of ILSD wasdeveloped and, in the language of Figure A14,several hypothetical forms of relevant relation-ships were considered. This led to attention beinggiven both to internal relationships within thefunction (How different would they have to be tosustain a proactive role?) and to the relationshipbetween the function and the company. Theseconsiderations led to decisions on actions necess-ary to broaden the appreciative process. Theactions taken were to make both internal (withinILSD) and external presentations of the results ofthe study. These events entered the company’sLebenswelt and had the effect of starting to bringabout the change in the company’s appreciative

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system, as evidenced by the remark made by theresearch manager at the external presentation,namely, that ‘I have known and worked withILSD for 20 years and I came along this morningout of a sense of duty. To my amazement I find Inow have a new perception of ILSD’ (Checkland1985a, p. 830).

Finally, the company’s subsequent allocationof significant new resources to ILSD can bedescribed as illustrating its implicit adoption ofnew standards with respect to the Informationand Library Services function, standards whosechange stems from the recent history of the com-pany’s appreciative system, involving input ofideas and events from the systems study itself.

The Appreciative Process in Action: SoftSystems Methodology

It is not appropriate here to give a detailedaccount of SSM, which is described in numerousbooks and articles since the early 1970s. (The basicbooks describing its development are Checkland1981; Checkland and Scholes 1990; and Wilson1984; a burgeoning secondary literature may besampled via, for example, Avison and Wood-Harper 1990; Davies and Ledington 1991; Hicks1991; Patching 1990; and Waring 1989.)

SSM was not an attempt to operationalize theconcept of an appreciative system; rather, afterSSM had emerged in an action research pro-gramme at Lancaster University, it was dis-covered that its process mapped to a remarkabledegree the ideas Vickers had been developing inhis books and articles (Checkland 1981, chap. 8).

The Lancaster programme began by setting outto explore whether or not, in real-world mana-gerial rather than technical problem situations,it was possible to use the approach of systemsengineering. It was found to be too naıve in itsquestions (What is the system? What are its objec-tives? etc.) to cope with managerial complexity,which, we could now say, was always char-acterized by conflicting appreciative settings andnorms. Systems engineering as developed fortechnical (well-defined) problem situations hadto be abandoned, and SSM emerged in its place.

The development of SSM has been char-

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acterized by four points in time at which whatcan now be seen, with hindsight, as crucial ideasmoved the project forward (Checkland andHaynes 1994). The first was the realization thatall real-world problem situations are char-acterized by the fact that they reveal humanbeings seeking or wishing to take purposefulaction. This led to purposeful action being treatedseriously as a systems concept. Ways of buildingmodels of human activity systems weredeveloped. Then it was realized that there cannever be a single account of purposeful activity,because one observer’s terrorism is another’sfreedom fighting. Models of purposeful activitycould only be built on the basis of a declaredWeltanschauung. This meant that such modelswere never models of real-world action; they weremodels relevant to discourse and argument aboutreal-world action; they were epistemologicaldevices that could be used in such discourse anddebate; they were best thought of as holons, usingKoestler’s (1967) useful neologism, which couldstructure debate about different ways of seeingthe situation. This led to the third crucial idea,that the problem-solving process that was emerg-ing would inevitably consist of a learning cyclein which models of human activity systems couldbe used to structure a debate about change. Thestructure was provided by carrying out an organ-ized comparison between models and perceivedreal situations in which accommodationsbetween conflicting perspectives could be sought,enabling action to be taken that was both argu-ably desirable — in terms of the comparisonsbetween models and perceived situation — andculturally feasible for a particular group of peoplein a particular situation with its own particularhistory. (The fourth crucial idea, not relevanthere, was the realization that models of humanactivity systems could be used to explore issuesconcerning what information systems would bestbe created to support real-world action — whichtook SSM into the field of information systemsand information strategy.)

Given these considerations, SSM emerged asthe process summarized in Figure A16. This is apicture of a learning system in which the appreci-ative settings of people in a problem situation —and the standards according to which they make

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Figure A16. Soft systems methodology as a learningsystem. SOURCE: Checkland and Scholes (1990)

judgments — are teased out and debated. Finally,the influence of Vickers on those who developedSSM means that the action to improve the prob-lem situation is always thought about in terms ofmanaging relationships — of which the simplecase of seeking a defined goal is the occasionalspecial case.

CONCLUSION: THE RELEVANCE OFAPPRECIATIVE SYSTEMS THEORY AND SSMTO MODERN MANAGEMENT

It is not difficult to envisage the situations inboth industry and the public sector in which thethinking about problems and problem solvingwould be significantly helped by the modelsunderpinned by hard systems thinking, namelythe models that see organizations as coordinatedfunctional task systems seeking to achievedeclared goals and that see the task of man-agement as decision making in support of goalseeking. These models would be useful in situ-ations in which goals and measures of per-formance were clear-cut, communicationsbetween people were limited and prescribed, andin which the people in question were deferentialtoward the authority that laid down the goalsand the ways in which they were to be achieved.But this image has never accurately described lifein most organizations as most people experienceit, and it has become less and less true since theend of the Second World War. Since that time the

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trends have been toward much increasedcapacity for communication, greater complexityof goals as economic interdependence hasincreased, much reduced deference toward auth-ority of any kind, and the dismantling of mono-lithic institutionalized power structures. Thedethronement of the mainframe computer by thenow ubiquitous personal computer is at onceboth a metaphor for these changes and one of thecatalysts for their occurrence.

In such a situation richer models of organ-ization and management will be helpful, and ithas been argued that those based on Vickers’sappreciative systems theory and SSM have a roleto play here. More important, they do not replacethe older models but rather subsume and enhancethem. In SSM, focusing on a unitary goal is theoccasional special case of debating multiple per-ceptions and proceeding on the basis of accom-modations between different interests. ForVickers, managing relationships is the generalcase of human action, the pursuit of a goal theoccasional special case.

Vickers himself has usefully differentiated hisstance from that of Simon in remarks that relate tothe latter’s Administrative Behaviour (Simon 1957):

The most interesting differences between the classicanalyses of this book and my own seem to be thefollowing:

(1) I adopt a more explicitly dynamic conceptualmodel of an organisation and of the relations,internal and external, of which it consists, a modelwhich applies equally to all its constituent sub-sys-tems and to the larger systems of which it is itself apart.

(2) This model enables me to represent its ‘policymakers’ as regulators, setting and resetting coursesor standards, rather than objectives, and thus in myview to simplify some of the difficulties inherent indescriptions in terms of ‘means’ and ‘ends’.

(3) I lay more emphasis on the necessary mutualinconsistency of the norms seeking realisation inevery deliberation and at every level of organisationand hence on the ubiquitous interaction of priority,value and cost.

(4) In my psychological analysis linking judg-ments of fact and value by the concept of appreci-ation, I stress the importance of the underlyingappreciative system in determining how situationswill be seen and valued. I therefore reject ‘weighing’(an energy concept) as an adequate description ofthe way criteria are compared and insist on the

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reality of a prior and equally important process of‘matching’ (an information concept).

(5) I am particularly concerned with the reciprocalprocess by which the setting of the appreciativesystem is itself changed by every exercise ofappreciative judgment. (Vickers 1965, p. 22)

As an example of the relevance of SSM to currentproblems of managing complexity, we offerrecent work done within the National Health Ser-vice (NHS) in the United Kingdom. (Some of thisis described in Checkland and Holwell 1993;Checkland and Poulter 1994; and Checkland andScholes 1990, chap. 4.)

In recent years the NHS has been subjected toseveral waves of government-imposed change.First there was the imposition of a system ofaccountable management, replacing the previousconsensus management of teams of professionals.This had hardly settled down before it wasreplaced by an internal quasi-market. In thisdevelopment the old district health authorities(into which the previous change had introduceddistrict general managers) became purchasers ofhealth care for a defined population, whereashospitals and some general practitioners becameproviders of health care, the two being linked bycontracts (although not legally binding ones) forparticular services at a negotiated price. All thesechanges have entailed a considerable shift inappreciative settings for health professionals, andthe NHS has been experiencing a period of con-siderable turmoil.

In the study described in Checkland and Sch-oles (1990), the problem was addressed of how aDepartment of Community Medicine in whatwas then a district health authority could evalu-ate its performance. Clearly the evaluation stan-dards would depend completely on thisdepartment’s image of itself and its role withinthe district. This is not a casual consideration,because concepts of community medicine rangefrom providing epidemiological data to managing thedelivery of health care. In this work, SSM-type mod-els of purposeful activity relating to concepts ofcommunity medicine were built, with par-ticipation of members of the department, andeventually an evaluation methodology wasdeveloped. This was based on a structured set ofquestions derived from models that members of

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the department felt expressed their sharedappreciative settings with regard to their imageof the role of community medicine, which in theircase was a very proactive interventionist one.

More recently, much work has been done inNHS hospitals and purchasing authorities as theyassimilate and adapt to the purchaser-providersplit (Checkland and Holwell 1993). The newappreciative settings have been explored withparticipants via models of notional systems toenact the purchaser and provider roles. Thesehave served to structure coherent debate con-cerning the requirements of the new roles.

In a recent study in a large teaching hospital,the work was part of a project to recreate aninformation strategy for the hospital suitable tocope with the new arrangements (Checkland andPoulter 1994). In this work half a dozen teams ofhospital workers representing the different pro-fessions were set up; members included clin-icians, nurses, professionals from the finance andestates offices, and so on. Over a period of about6 months, with a plenary meeting of team leadersevery month, the teams discussed their activityand its contribution to meeting the requirementsof the contracts for providing particular healthcare services that the hospital would in futurenegotiate with purchasers. Activity models werebuilt and then used to structure analysis ofrequired information support. This was relatedto existing information systems, and the infor-mation gaps identified helped in the formulationof the new information strategy.

One incident that occurred during this processmay be recounted. It illustrates, in microcosm,the change of appreciative settings that can occurin the process of using SSM. It concerns a workinggroup made up of nurses in the teaching hospital,led by a senior nurse. The group was buildingactivity models relevant to providing nursingcare, before using them to examine requiredinformation support.

Within SSM, when would-be relevant activitymodels are built, careful concise accounts of themas transformation processes are formulated (so-called Root Definitions). Various questions areasked in clarifying these definitions, one of whichis ‘If this notional system were to exist, whowould be its victims or beneficiaries?’ Nurses ask-

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ing this question naturally wish to answer, ‘Thepatients’. That is what their whole ethos,education, and professionalism tell them. Thatillustrates why they are in the profession. It wastherefore something of a shock to this group —brought to their attention by the structuredrequirements of the SSM process — to realize indiscussion that under the new arrangements thetechnically correct answer is nearer to being ‘Thehospital contracts manager’. This is because,under the so-called internal market, each contractfor a health care service that involves nursingcare ought technically to include the cost of pro-viding a certain level (and quality) of nursingcare. The nurses’ task is then to provide what thecontract calls for. Beyond this, of course, there is atheory according to which the interests of patientswill, in fact, best be met by the new purchaser–provider contracts.

But it is not easy for nurses to accept this. Thesenior nurse who described this incident at oneof the plenary discussions said that this question,and the issue it exposed, occupied the team formuch of one of their meetings. It gave her insightinto the NHS changes and helped her to under-stand her own misgivings about a supposedinternal market in health care. Geoffrey Vickerswould have appreciated this story.

Given our self-consciousness and the degreeof mental autonomy that we seem to possess ashuman beings, that part of our thinking that isbeyond the unreflecting stream-of-consciousnessinvolvement in everyday life can itself be thoughtabout. This can be done by examining the mentalmodels that we use to make sense of our worlds.It is entirely plausible that our perceptions willbe coloured by those mental models. And it fol-lows that they need both to be better than primi-tive and to change as our human and social worldchanges.

It has been argued here that the models oforganization and management that have beenuseful since the 1950s need to be enriched. It hasthen been argued that appreciative systems the-ory and SSM can help to provide such enrich-ment. They do not replace the earlier functionalistand goal-seeking models: They enclose andenhance them in ways more appropriate to insti-tutional life at the end of the century.

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NOTE

This article appeared in a special issue of Amer-ican Behavioral Scientist 38(1) September/October,1994 devoted to: Rethinking Public Policy-Mak-ing: questioning assumptions, challengingbeliefs. Essays in Honour of Sir Geoffrey Vickerson his Centenary. Edited by Margaret Blundenand Malcolm Dando.

The whole issue was republished as a book in1995: Re-thinking Public Policy Making Blunden, M.and Dando, M. (Eds) Sage Publications, London.

The author is grateful to Sage Publications forpermission to reprint the article here.

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