Soft Drinks · 2019-08-27 · Annual Subscription Rates (inc. postage) Eu Member State: £120, €150 Rest of World: £135, €170, $220 Individual copies: £15, €20, $25 Subscription

Fulfilling The Potential 52Sidel’s Henri Attias takes a look at marketdevelopments in bottled water.

Success With KHS 56Bottled water company CrossroadsBeverage Group benefits from turnkey sys-tems.

Full Coverage 60With the Krones Contiform AseptBloc,Stute is for the first time using a har-monised blow-moulder/filler monobloc,in which the aseptics begin even beforethe stretch blow-moulding process.

Soft Drinks International – April/May 2014 1ConTEnTS

Europe 4Africa 8Middle East 12Asia Pacific 14Americas 16

Ingredients 20

Juices & Juice Drinks 24Waters & Water Plus Drinks 28Carbonates 30Sports & Energy 32Functionals 34RTD Teas & Coffees 36Dairy 38

Processing 64Packaging 66Environment 70People 74Events 77

Understanding India 40If each of India’s 1.2 billion people couldbe encouraged to drink just 10 litres morea year, which is not that much more than atable spoon a day, then that would add 12billion litres of sales – the equivalent ofthe total UK soft drinks market, reportsRichard Corbett.

Vitafoods 42For almost two decades, the show has pro-vided a platform for suppliers from acrossthe globe to launch some of the most inno-vative ingredients.

Interpack 44A packaging industry showcase on a mas-sive scale that comes round every threeyears to help quench a genuine thirst forinspiration and innovation in the softdrinks sector.

End Of Line Upgrade 48A leading contract packer upgrades toincrease packaging flexibility and speed.

Colour And Design 50Gary Fielding discusses how today’sadvanced colourant solutions for PET are helping to meet the operationaland design challenges faced by the bever-age industry.

news

regularsComment 2BSDA 75From The Past 76Buyers’ Guide 78Classified 80

features

The leading English language magazine published in Europe, devoted exclusively to the manufacture, distribution and marketing of soft drinks, fruit juices and bottled water.

www.softdrinksinternational.comFront Cover: Courtesy of Sidel.

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2 Soft Drinks International – April/May 2014

Soft Drinks International (1997), formerly Soft Drinks Management International (1988),was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British &Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written permission of the publishers. Whilst every effort is made to ensure that the information contained in Soft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent thoseof the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that suchnames are not registered trademarks.

CoMMEnT

Published byASAP Publishing Limited

EditorPhilip TappendenNews EditorMaureen Byrne

Correspondents:EuRoPEGerard o’DwyerLubomír SedlákASIA & PACIFICKelvin KingT. C. MalhotraAMERICASRichard Davis

Market AnalystRichard Corbett

Scientific AdviserDr John Wilkinson

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Growth in global beverages has long been driven by demand from BRIC markets(Brazil, Russia, India and China), but this important tailwind is moderating, leavingglobal beverage companies with the task of finding new market opportunities andgrowth strategies for the future, according to a new report from Rabobank.

Beverage companies will need to adapt to this new landscape by pushingstrategies for mature markets where consumer demand is slowly recovering.According to Rabobank’s report, Beyond the Yellow BRIC Road: Finding Growth inGlobal Beverages, strategic initiatives such as direct-to-consumer selling, co-manufacturing and developing more efficient distribution platforms can helpmitigate the impact of softer volumes in BRIC markets.

“Brazil, Russia, India and China have led the largest economic transformation inmodern history, changed global commodity markets and created an entirely new‘middle class’,” states Rabobank analyst, Ross Colbert. “Growth in the BRIC marketsis now slowing and beverages companies must seek sustainable growth ‘beyond theyellow BRIC road’. The global beverages industry remains highly competitive andsuccess can be achieved in markets smaller than those of BRICs.”

Despite anticipated slower growth among BRIC beverage markets generally, thereis still a positive growth outlook in some subsector markets. And 2014 will also seethe effect of the upcoming World Cup manifest itself in growth volumes ofcarbonated soft drinks (CSDs) and beer in host country, Brazil. Coca-Cola, forexample, has made a massive investment in the immediate consumption channelwhich will help sustain growth in 2014 and beyond.

Growth of soft drinks will continue to move to lower priced, emerging marketsmeaning volume growth will continue to exceed value growth, according to thereport. Facing significant headwind in developed markets, Brazil will continue to bethe leading driver for global growth of carbonated CSDs over the next three years.

Fruit juice volume is expected to grow by 3% in 2014. This growth is dominatedby BRICs, which together account for almost 60% of the total increase in litres.

Bottled water will continue to lead soft drinks volume growth globally, deliveringover 55% of what is projected.

There can be no doubt that BRIC markets have delivered tremendous growthopportunities for beverage companies over the past decade. However, beveragecompanies must now adapt to slower growth in BRIC markets by implementing newstrategies to reach consumers more efficiently.

One of the strategies that can be implemented is in the form of packaging: newformats and catchy designs will vie for shelf space in this competitive market. Theglobal Interpack exhibition in Dusseldorf from 8-14 May will undoubtedly offerinspiration and a wealth of innovative ideas for those looking to develop newproducts and market them successfully to developed and developing markets. SoftDrinks International will be at the show to discover more – and we have outlinedwhat is on offer especially to the soft drinks industry in our Interpack preview (seepages 44 to 49).

Maureen Byrne, News [email protected]

Beyond the yellow BRIC road

Soft Drinks International – April/May 2014

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PROCESSES AND PACKAGINGLEADING TRADE FAIR

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europeInDuSTRY nEWS

A.G. Barr has agood yeara.G. Barr, which produces and marketssome of the UK’s leading brands, includingIrn-Bru, rubicon and Strathmore water, hasannounced its final results for the 12months to 26 January 2014.

The key points are:• Profit on ordinary activities, before tax

and exceptional items, increased by 9.6% to£38.1 million (2013: £34.8 million –restated for IaS19);

• Total turnover increased by 6.9% to£254.1 million (2013: £237.6 million);

• Underlying earnings per shareincreased by 10.1%* to 27.02p (2013:24.55p – restated for IaS19); and

• Core brands Irn-Bru, Barr, rubicon androckstar grew and outperformed the mar-ket in the period with particularly stronggrowth coming from the carbonates seg-ment.

In addition, a new production and ware-house facility at Magna Park, Milton KeynesPhase I became fully operational

roger white, Chief executive, com-mented: “It has been another year of signif-

icant progress at a.G. Barr, which has seenus outperform the market and improve ourconversion of sales into profit growth.

“The financial position of the Group hasgrown stronger in the past 12 months andthe platform for growth has been furtherreinforced by the performance of ourbrands, assets and people. The business hasbenefited hugely from the challenges of thepast year, emerging stronger, fitter and moreambitious to develop. Despite remainingcautious regarding the environment weoperate in and the challenges we face, weare confident in our future prospects.”

Roger White, Chief Executive of A.G. Barr hasreported increased profits for the past year.

Hartwall reogranisesHarTwall has completed the final roundof co-operation talks with employee unionsin Finland. The outcome of the negotiationswill be a process to reorganise the com-pany’s production, distribution, marketingand administrative systems. Moreover, thecompany will commence a cost reductiondrive that will result in the lay-off of around110 personnel. Initial downsizing in person-nel began on 1 april this year.

Owned by Denmark’s royal Unibrew,the Finnish company plans to use the groupwide reorganisation to strengthen competi-tiveness and bolster long term profitabilitylevels which have been weakened by lowersales of soft drinks and alcohol products. Inthe case of soft drinks, sales have been hitby serial increases in the so-called sugarexcise taxes on beverages, including bottledwater products.

The base cost and employee reductionplan is expected to leave the company with700 personnel by the end of 2014.

“The payroll cuts will affect all parts ofthe organisation. The cutbacks are neces-sary due to the contraction of the breweryindustry in Finland and also in part by theincreased taxes on soft drinks,” said Pekkalindroos, Head of legal affairs and Corpo-rate relations at Hartwall.

Bottled water salesstrengthenSaleS of bottled water strengthened inNorway in 2010-2013, increasing by anaverage of 8% over the four year period. Bycontrast, sales of soft drinks declined by 4%in the same period, according to latest fig-ures from the Norwegian Brewing andBeverage association (NBBa/Bryggeri-ogDrikkevareforeningen). In the water cate-gory, sales of carbonated water showed thestrongest growth in consumption and sales.

“There is a clear trend that consumersare choosing healthier options when itcomes to using their purchasing power toselect soft drinks. The industry hasresponded successfully, delivering moreinnovation and product options with newflavoured water and drinks infused withfresh fruit and berry flavours,” said PetterNome, the NBBa’s Managing Director.

according to the NBBa’s statistics, Nor-wegians, on average, consumed five litresless sugared soft drinks in 2013 than wasthe case in 2010. adjusted for populationgrowth, soft drinks consumption hasdropped from 63 to 58 litres a year percapita, while bottled water sales haveincreased from 17 to 18 litres over thepast four years.

Bottled water sales have strenthened inNorway. Isklar is one of the leading brands.

Finnish sales stable in 2013SaleS of soft drinks remained stable in Fin-land in 2013, according to latest data fromthe Finnish Federation of the Brewing andSoft Drinks Industry (FFB-SDI/Panimoliitto). Intotal, 247.5 million litres of soft drinks weresold, representing a growth of 0.1% by com-parison with 2012 when sales dipped to247.3 million litres.

a total of 66.8 million litres of mineralwater was sold in Finland in 2013, represent-ing a rise of 5.6% compared to 2012 whensales amounted to 63.3 million litres.

The FFB-SDI is forecasting a difficult yearfor producers in 2014, a fear based on anew government plan announced in midMarch to shave €2.3 billion off public spend-ing. This same plan proposes further hikes inexcise taxes on soft drinks, alcoholic bever-ages, confectionery and ice cream. Higherrates of excise taxes on soft drinks will likelybe introduced from 1 July 2014.

The tax on soft drinks has been increasedthree times in Finland since 2011. In just overthree years, the tax on soft drinks containingover 0.5% sugar has quintupled, while that onsugar-free soft drinks has more than doubled.


Soft Drinks International – April/May 2014 5EuRoPETax removalboosts salesalTHOUGH the pivotal decision by theDanish government in 2013 to remove thecountry’s tax on soft drinks has failed to sig-nificantly curb ‘near-border’ imports fromGermany, the results are more positive forsales in northern and western areas ofDenmark, according to new figures fromDenmark’s Ministry of Finance (MoF).

The MoF determined that over 95% of allsoft drinks imports relating to cross-borderconsumer trade originate from Germany,arising from purchases during increasinglypopular shopping trips by Danes.

Such is the level and volume in cross-border shopping trade, that more Germanand Danish discount stores are either open-ing or expanding their grocery retail opera-tions close to the border, and primarly in ornear the German border town of Flensburg.

“we have not registered a drop in oursales of soft drinks following the abolition ofthe beverage tax. we do not see any effect,and we do not expect an adverse reactionin the long-term. This is because the cost ofsoft drinks in Germany, even with theremoval of the tax, remains up to 30%cheaper than the average retail prices forthe same brands in Denmark,” said MikeSimonsen, CeO of supermarket chain Fleg-gaard Detail.

with nine grocery and household appli-ance stores in and around Flensburg, Fleg-gaard Detail is the biggest operator ofso-called ‘frontier’ supermarkets along theGerman-Danish border.

“There was a fear that our soft drinkssales would fall when the Danish govern-ment lowered the tax on beverages by 50%in July 2013, but there was no change. wethen waited to see what the impact mightbe when the tax was completely removedat the end of that year, but our soft drinksrelated revenues held firm and even rose alittle,” Simonsen said.

However, some Danish supermarketslocated close to the German border are

reporting positive resultsarising from the removalof the tax. The DanishSuperBrugsen supermar-ket chain maintains thatsoft drinks sales rose by

33% at several of its near-border stores inPadborg during January and February.

“There are positive signs, but the generaltrend is that our sales will not increase sig-nificantly in the long term, being so close tothe border. Our stores along the border inløvbjerg are showing just a slight increase insoft drinks sales after the tax was removed.It makes perfect economic sense that thebiggest increases in soft drinks sales will takeplace in stores to the north which are fur-ther away from the German border,” saidThomas Fogtmann Jordt, General Manager

of SuperBrugsen-løvbjerg.The MoF figures, based on soft drinks

receipts, show a national increase in softdrinks sales amounting to 11% in Januarythis year. Bryggeriforeningen, the Danishbrewer’s association (BF), reported a 7.5%year-on-year increase in soft drinks sales inJuly-December 2013, a period that bene-fited from the beverage tax being halved.

“It is quite clear that sales responded wellin the second half of 2013 and that there isa direct correlation to the upward trend insales and the removal of the tax. retailers,in partnership with producers, have also runspecial price offers on soft drinks which fellin price by 7% in March. It is also clear thatthe price cuts will lead to higher sales ofsoft drinks, especially in northern Denmark,”said Niels Hald, President of BF.

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6 Soft Drinks International – April/May 2014EuRoPE

l The advertising Standards authority haspublished a ruling that the high profilelucozade Sport advertising campaign thatused the slogan ‘Hydrates and fuels you bet-ter than water’ has breached the Code.

The campaign, launched in January 2013,features footballer Gareth Bale and rugbyplayers Chris robshaw, richie Gray and leighHalfpenny and includes outdoor advertising aswell as a TV campaign.

The TV advertisement shows two groupsof men, who were being monitored by labequipment and technicians, running on tread-mills. The ad ends with the text ‘Hydrates andfuels you better than water,’ whilst showingthe water-drinking group collapsing in a heap,and the lucozade Sport group continuing torun with ease and celebrating.

Professor Paul Gately, Carnegie Professor

In brief…

Professor Ethan B. Kapstein presents thefindings of his socio-economic research.

of exercise and Obesity and Director ofMorelife at leeds Metropolitan University,commented: “The claims made in this advertwere not supported by the scientific evi-dence for carbohydrate electrolyte solutions.Sports drinks can help to hydrate during andafter intense, endurance exercise, but thereare many factors to take into consideration,including how physically active the person isto begin with and what they have consumedthat day. Most people exercise for less than60 minutes per day and tend not to partici-pate at an intensity in which sports drinkscould make a positive contribution. For themajority of people water is the best.”

l Nestlé waters has announced sales ofCHF 7.2 billion; 2% organic growth; 2% realinternal growth; and 9.4% trading operating

COCa-COla enterprises ltd (CCe) hasannounced plans to invest £1 million a weekas part of a £52million injection this year,reaching a total of £227milion of investmentin its operations since 2011. The four yearprogramme underlines CCe’s commitmentto manufacturing excellence in Great Britain(GB), with a range of innovations in machin-ery and sustainable production.

among CCe’s investments in 2014 will bea Combined Heat and Power system at itswakefield factory, europe’s largest soft drinksplant by volume, which will save 1,500tonnes of CO2 a year, a 5.6% reduction forthe site. a development of a new productionline at wakefield dedicated to making theiconic contour Coca-Cola bottle in largerPeT packaging, including 1.25l and 1.75l for-mats and the completion of a new high-speed canning line at its Sidcup facility.,increasing the new line’s capacity to120,000cph and will be the only multi for-matted line in GB to produce both CCe’s150ml mini cans, in addition to 250ml slimline cans.

The investment announcement coincideswith the results of independent research intothe economic impact of Coca-Cola in GB.led by Professor ethan Kapstein, Visiting Fel-low at the Center for Global Development(washington DC) and economists of Stew-ard redqueen, the socio-economic impactassessment (SeIa) revealed that every poundof value created by Coca-Cola supports anadditional £8 elsewhere in the British econ-omy, bringing nearly £2.4 billion annually tothe British economy. with some 4,000 peo-ple directly employed in GB, the findings alsoshowed that Coca-Cola supports a further34,500 high-quality, skilled British jobs across

the economy from suppliers and transportto hospitality and retail workers.

Simon Baldry, Managing Director of Coca-Cola enterprises, comments: “at Coca-Colaenterprises we are proud to be a truly localbusiness with 97% of our products made atour six factories across Great Britain.

“Our latest funding pledge shows onceagain our desire to invest significantly in themost innovative and efficient technologiesavailable. It forms an important part of ourlong-term strategy to continue to grow ourbusiness sustainably and make a positive con-tribution to the British economy.”

Kapstein, commented: “There are a myriadof reasons why manufacturing is so impor-tant for stability and growth in so-called‘industrial countries’. as well as being a directsource of employment and a driver of inno-vation that keeps Britain competitive on theglobal stage, it has a crucial role in support-ing an entire web of broader economic activ-ity within Great Britain that generatesadditional jobs and profits at businesses ofvarying size.

“Our research clearly demonstrates thepositive impact that Coca-Cola has as a gen-uinely local business in Great Britain, deliver-

Research revealsCoca-Cola’s valueto GB’s economy

ing significant value to a broad range of sec-tors and regions across the country, directlyand indirectly supporting job creation andhousehold income.

• ”COCa-COla enterprises ltd recentlycelebrated the 25th anniversary of its wake-field factory in the UK.

CCe’s landmark anniversary in wakefieldcoincides with the official opening of the £30million automated Storage and retrievalSystem (aSrS) warehouse, a 34m high facil-ity designed to hold and automatically move30,000 pallets. The new facility doubles thesite’s storage capacity allowing all manufac-tured products to be delivered to customersdirectly, saving approximately 500,000 roadmiles by HGV trucks per year.

The anniversary celebrations and officialopening of the aSrS warehouse at europe’slargest soft drinks plant by volume were ledby Ian Johnson, Operations Director atwakefield, who was joined by John Brock,Chairman and CeO of Coca-Cola enter-prises, and ed Balls, Shadow Chancellor andlocal MP for Morley and Outwood.

(L to R): Ed Balls, Shadow Chancellor and localMP for Morley and Outwood, John Brock,Chairman and CEO of Coca-Cola Enterprisesand Ian Johnson, Operations Director atWakefield.

profit margin for 2013. Nestlé waters delivered growth in all

regions of the world, despite intense pricingpressure in the USa and europe. Creativeideas behind the company’s premium brandsPerrier and S.Pellegrino, combined with goodexecution, allowed the company to outper-form markets across the globe. The portfolioof strong local brands performed well,notably Buxton in the UK, erikli in Turkey andla Vie in Vietnam. Nestlé Pure life remainsthe company’s growth engine particularly inthe emerging markets, consistently leadingthe category growth.

The Nestléwaters trading operating profitmargin increased by 50 basis points to 9.4%due to the division’s growth and a high levelof efficiencies in manufacturing and procure-ment, it has reported.


Pepsi Max recallCarlSBerG Sweden was forced to recallthousands of cans of Pepsi Max on 24March after discovering that the popularsoft drink contained the ready-mix fruitflavoured alcopop party drink Xide CitrusFizz which has a 4.5% alcohol content. Theproblem consignment, comprising 1,872cans, was uncovered following customercomplaints after it had gone on sale at lidloutlets in southern Sweden.

The Danish drinks group issued animmediate apology following a nationalrecall. “This is a rare occurrence, and wehave commenced an internal investigationto find out how this happened. we takematters like this very seriously. we alsowant to determine what stores took deliv-ery of the recalled Pepsi Max,” said Carls-berg Sweden spokesman Henric Byström.

In all, around 78 crates of Pepsi Max 0.33litre cans were delivered to lidl stores insouthern Sweden.

Britvic’s categoryvisionleaDING UK soft drinks manufacturerBritvic Soft Drinks is helping to drive devel-opment of the category with the launch ofa new category vision. acting as a roadmapfor the future, the Britvic Soft Drinks Visionhas been created to show how soft drinkscan unlock an incremental £2.4 billion ofcategory growth by 2020.

Demonstrating Britvic’s commitment togrowing soft drinks, the vision outlines how,by working in partnership with retailers andlicensees, behaviours can be changed sothat the category can engage with moreconsumers, on more occasions and in moreenvironments. Developed using world classinsight, the exciting and innovative new tooldetails how future growth will be unlocked

by considering the needs of soft drinksconsumers at each consumption occasionand purchase mission.

Soft drinks is a key category within theUK FMCG industry with value salesrecently topping the £10 billion mark,according to Nielsen. However, Britvicrecognises that this is a mature category,with organic growth predicted to remainstable over the next few years at 3.7%compound annual growth rate (CaGr) to2020, according to OC&C Strategy Con-sulting.

The Britvic Soft Drinks Vision details howgrowth can be unlocked through eight cat-egory drivers. These can be delivered bychanging behaviour in order to better meetconsumer needs, better leverage daily occa-sions and deliver better engagement atpoint of purchase. By developing solutionsthat deliver against each of the categorydrivers, Britvic believes that soft drinks willbe able to tap into new growth areas,delivering what could potentially amount to£2.4 billion worth of incremental categorysales.

Claire Handford-Jones, Director of Cate-gory at Britvic Soft Drinks, commented: “atBritvic we pride ourselves on being com-mitted to growing the soft drinks categoryand are delighted to be able to reveal ourvision for growth. The growth experiencedin recent years is testament to theresilience of the category; however, it is amature category and we recognise that inorder to unlock these opportunities wemust engage with more consumers, onmore occasions and in more environments.

“Our goal is to continue to work inpartnership with customers to create solu-tions that change shopper and consumerbehaviours through better meeting needs,unlocking occasions and inspiring at pointof purchase.”

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africaInDuSTRY nEWS

NaMPaK is continuing its african expansionbeyond the borders of its South africanhomeland, its latest major move being tocommission a new closures line in lagos,Nigeria.

The group is no newcomer to Nigeria,though – it has worked there since the1960s through Carnaud Metal Box, acquiringa majority stake in 2002 and full ownershipnine years later.

The greenfield closures project, under-taken in partnership with Bericap, involvedthe installation of two Netstal 48 cavity injec-tion moulders at the Nampak Nigeria plantin the Ikeja industrial area of lagos state.

The equipment has a current capacity of220 million closures. This will increase as fur-ther injection moulders and moulds areinstalled.

The initial product is closures for stillwater, to be followed by CSD closures.

The prime target for the time being isNigeria but exports to Ghana and elsewherein west africa will be considered.

Nampak Closures in South africa, a divi-sion of Nampak rigid Plastics, gave NampakNigeria technical assistance during the com-missioning of the injection moulders and thedown lines, as well as training.

nampak closuresline in nigeria

Botswana acceptsSA water standardsBOTSwaNa is accepting South africa’s bot-tled water standards, a move that isregarded as making very good sensebecause of the close trading links betweenthe two countries.

The Botswana Bureau of Standards(BOBS) will partner with the South africanNational Bottled water association(SaNBwa) to bring this into effect.

SaNBwa’s Chief executive, CharlotteMetcalf, pointed out that by eliminating addi-tional testing and certification costs for bot-tlers looking to export to Botswana, it

Clover’sQueensburghexpansion commissionedSOUTH african dairy and juice giant Cloverhas opened its expanded production anddistribution complex in Queensburgh, Dur-ban. Clover’s product portfolio includes thebig-selling Tropika dairy-juice blend range.

This major investment at Queensburghwas part of the now completed ProjectCielo Blu which, as we’ve reported in thepast, followed the company’s stock exchangelisting and capital raising in late 2010.

Cielo Blu included the relocation of someproduction units closer to the milk sourceand addressed logistical and distribution inef-

ficiencies across the country."The Queensburgh facility was a major

element of our main capital expenditureprogramme over the past three years and Iam confident that the investments made inproducts and efficiencies give us a strongfooting to retain our leading market positionin defined markets,” said werner Büchner,Clover’s Chairman.

"The additional products, new cold roomand ambient warehouse added to the facilityare already delivering benefits and we willcontinue to invest in value adding expendi-ture programmes over the long term as weaim to mitigate rising input and transporta-tion costs."

In the expansion, the plant’s chilled capac-ity increased by 47% and ambient capacityby 100%. The potential average volumethroughput was boosted to almost 1.5 mil-lion litres/kg per day.

“we are particularly pleased to have beenable to support local employment throughthe construction projects but also on alonger term basis through the creation of 46[extra] permanent and temporary jobs,” saidBüchner.

looking ahead, Clover is focused on main-taining an optimal equilibrium by growing itsexisting business and exploring new possibil-ities in category expansions, he said.

The company plans to continue existingafrican operations outside of South africabut will not put any emphasis on expandingthese for the time being at least, preferringto allocate resources to domestic marketexpansion.

Conference addedto DrinkTech AfricaTHIS year’s DrinkTech africa – a componentof the well established africa’s Big Sevenexhibition at Gallagher Convention Centre,Johannesburg – will for the first time featurean industry conference.

Bannered as ‘Spotlight on Beverage & liq-uid Food Manufacturing and Marketing inafrica’, the conference will cover trends, chal-lenges and opportunities spreading acrossafrica’s ‘new frontier’ markets as the conti-nent’s middle class consumer populationexpands.

“It will focus on development and growthin the african beverage value chain - encom-passing raw materials, filling, flavouring, mar-keting, manufacturing, packaging, machinery

Jolanda van de Spreng.

and end usage,” says the organiser, Jolandavan de Spreng.

“The beverage market is no longer onlydriven by the consumers' mere need forrefreshment. It is driven by the marketdemands for product variety, diversity andinnovation. This is influenced by many factors,such as taste, packaging, sustainability andtrends. as a result, the market has becomeextremely complex,” she pointed out.

should have a marked impact on profitability.Members of SaNBwa will not have to

undergo any additional audits or complywith other requirements other than theircurrent domestic obligations, to export theirproducts to Botswana.

SaNBwa undertakes monthly microbio-logical surveillance of members. BOBSinspectors will in future occasionally takepart in these checks.

Metcalf said the agreement confirmed thehigh standard set by SaNBwa for the bot-tled water industry.

“This arrangement is offered as an alter-native to Botswana’s requirements forimport. This means that bottlers who arenot SaNBwa members still have access tothat market,” she explained.

Soft Drinks International – April/May 2014 9AFRICA

Coca-Cola supportfor Kenya’s 50thKeNya has for the past few months beencelebrating its 50th anniversary as a modernnation, linked to independence in December1963 and formation of the republic ofKenya a year later.

Coca-Cola, which has long had close tieswith Kenya not only for production andsales but also regional administration, hasallocated extra funds to help mark the cele-bration.

Some of this support has involved supply-ing free drinks for commemorative events,notably the well attended re-enactment ofthe flag raising ceremony.

looking to the future as much as thepast, however, Coca-Cola has chosen to putmost emphasis on extending its youth andwomen empowerment scheme in Kenya.The aim of this additional enterprise is tofund 13,000 further women and youths intojobs by June this year.

“as part of this partnership the Ministryof Devolution and Planning will identify eligi-ble women and youths from across thecountry to take part in the programmewhile Coca-Cola will provide the seed capi-tal and we will also provide training andmentorship,” said Peter Njonjo, GeneralManager of Coca-Cola east africa.

while people are being identified throughthe existing Uwezo Fund, the 50th anniver-sary initiative is a separate operation. Peoplewho get jobs through the scheme will beeligible for later financial assistance from thefund.

The Uwezo Fund suffered from a few hic-cups last year during its establishment phasebut is now operating smoothly.

ugandan bottlerdrops pricesa STraTeGIC call by Uganda’s riham Sodato drop prices on some CSDs in its rangehas added a further edge to brand competi-tion in the country.

The riham brand was extended intoCSDs only a year or so ago. Until then itwas best known for its bottled water andbiscuits, the latter renowned for their keenpricing and convenience packs.

Following further investment in produc-tion facilities, the riham brand now rangesacross a wide variety of beverage categories,including juices and non-alcoholic maltdrinks.

Pepsi and Coca-Cola have responded toriham’s market aggressiveness with furtherpackaging variants, as well as price adjust-ments.

Soft Drinks International

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10 Soft Drinks International – April/May 2014AFRICAThumbs up forinaugural fdt AfricaTHe inaugural food & drink technologyafrica – fdt africa – held recently in Johan-nesburg, attracted 84 exhibitors from Southafrica and internationally.

The organisers repor t that exhibitorfeedback has been notably enthusiastic andmany have already signed up for the nextshow which will be held on 16-17 March2016.

as reported earlier, the organisers areMesse München International and its Johan-nesburg based subsidiary MMI South africa.The conceptual sponsor is the Food Pro-cessing and Packaging Machinery associa-tion of the VDMa (German engineeringFederation).

Feedback comments included:“It was an excellent show, with a high

quality of visitors that attended: 10/10 fromus.”

“The inaugural fdt africa was an interest-ing start to what promises to be an excel-lent exhibition in the future.”

“we were pleasantly surprised with thevery good quality leads – people youwould not expect from both local andinternational markets.”

“we are very much looking forward to

Romance in Share a CokeSHare a Coke, the brand’s internationalcampaign featuring names and endearmentson bottles and cans, has proven a big suc-cess in most markets. In some places theconcept has been leveraged onto outdooradvertising, including South africa where bill-boards at high traffic locales have been veryeffective in highlighting the promotion.

and while Coca-Cola South africa and itslocal bottlers used Valentine’s Day as a vehi-cle for limited edition endearment packaging,the most romantic development came whena young man was able to adapt one of thebillboards to propose to his girlfriend.

He had a head start, working for one ofthe bottlers, but the fact that his and his girl-friend’s names – andré and Nadia –appeared on the original billboard was atotal coincidence – one that he played up alittle with his lady, it seems.

It also gave him the idea of having theboard customised with their pet names foreach other, asking Nadia to marry him.

Of course she said yes.Better still, she emailed Coca-Cola South

africa enthusiastically, saying: “I just want tothank you for what you've done!!! It was thebiggest surprise ever and I almost choked onmy food...ha ha. I couldn't believe my eyes.Thank you again and I lOVe Coke, alwayshave and always will. regards, Nadia.”

Coke then added a decal to the board,telling commuters the good news that shehad given her boyfriend the answer he washoping for.

Meantime, with demand for the namedpackaging high throughout the southernsummer, Coke added 250 extra names inSouth africa, taking the options to 700.among those added were Nikhil, Morne,Khutso, Monica and Vukani.

“The best part of the campaign has beenthe consumer stories and how this campaignhas brought people together,” said SharonKeith, Marketing Director for Coca-ColaSouth africa.

Coke billboard has added more names to its‘Share a Coke’ campaign.

the next show, where we expect more vis-itors, especially from neighbouring coun-tries.”

“It was good to see that the show alsoattracted the likes of visitors from as far asMauritius, Zimbabwe and Malawi, adding apleasant diversity to the already vibrantatmosphere.”

Zimbabwe producer looks tohigher salesDaIry and juice producer Dairibord Zim-babwe Holdings is expecting to improve itsfinancial results in 2014, following a 6%drop in revenue last year.

The company’s range includes Fun ‘n’Fresh juice/dairy blends, aqualite mineralwater and Nutriplus, a whey-based bever-age with added vitamins and minerals.

Dairibord also exports to other marketswhile Dairibord Malawi, a joint venture withthe Malawi government, also has its ownbrands such as aquamadzi mineral water.

last year’s revenue drop was driven byseveral factors, notably price adjustments tomake some of the company’s range more

competitive on the domestic market. Thiswas largely the result of cheaper importsfrom neighbouring South africa.

relocation of production facilities for Fun‘n’ Fresh and Nutriplus from Bulawayo toChitungwiza also had an impact on sales ofthese brands.

Consolidation of production plants hasnow positioned Dairibord better for cost-effective output and the price reductionstrategy, while a short-term risk, appears tobe successful. The company is also workingon ways to improve the cost of milk pro-duction while expanding herds.

Dairibord Aqualite truck advertising, Zimbabwe.

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Soft Drinks International – April/May 2014 11AFRICAHigh visibility forLiqui-FruitIT’S been difficult for South africans of lateto avoid frequent reminders of the liqui-Fruit brand from the Ceres stable. eye-catching liqui-Fruit taxis in Cape Town havejoined more static forms of advertising,while liqui-Fruit has also been active ontwo wheels as four teams of two ridersraised funds for charity through competingin the high-profile absa Cape epic.

The 14 liqui-Fruit Strawberry cabs inCape Town were created by New waveOutdoor in conjunction with PHD Media.

“The cabs worked well within the strat-egy and complemented billboards, creating Liqui-Fruit Strawberry cabs in Cape Town.

‘Live for now’ successfulPePSI’S South african marketing team didwell over the southern summer with a ‘livefor Now’ campaign organised in partnershipwith Provantage, an out-of-home mediaspecialist.

Since Pepsi returned to South africa inearnest it has undertaken a series of inno-vative campaigns to establish a strongerfoothold in this major market for both car-bonates and still beverages.

according to Ian Pate, Beverages Market-ing Manager for PepsiCo Sa, this summer’scampaign was intended to ‘bring a fun,engaging and uniquely Pepsi experience toconsumers while also driving product trialand presence in key areas around thecountry’.

The two-month campaign focused on 35 large-scale events across Gauteng,KwaZulu-Natal and the western Cape.

a giant ‘gig-rig’ truck, in Pepsi livery, setup at key locations offering high footfall ofthe target market, transforming into a stagewith a high-powered MC, choreographeddancers, audience participation in danceand rap sessions, prizes and sampling.

Making sure that crowds were at handfor the truck’s arrival were promotionalflash mobs offering Pepsi samples from thechiller. Trick soccer demonstrations alsohelped grab attention.

Pepsi ‘Live for Now’ campaign, South Africa.

a strong presence in Cape Town,” saidPHD’s audrey van Zyl.

In keeping with the highlighted flavour,the cabs were wrapped with giant straw-berries, attracting enormous public atten-tion and comment, as well as local newscoverage.

“Brands are looking for more innovativeand outside-the-box ideas to engage withtheir target markets,” said warren weinerof New wave Outdoor. “Taxi brandingoffers this solution.”

liqui-Fruit teams in the 2014 absa Capeepic, one of africa’s great cycling events,raised funds for the Cipla Miles for SmilesFoundation. This organisation provides freecorrective surgery to those born with cleftlips and cleft palates, as well as other cor-rectable facial deformities.

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12 Soft Drinks International – April/May 2014InDuSTRY nEWS

Middle eastCoke to investuS$500 million in EgyptaHMeT Bozer, president of Coca-Cola Inter-national, told egypt’s Prime Minister IbrahimMehleb in a meeting soon after the PM wassworn in that the company will be making afurther substantial investment in the country.

“we are firmly committed to the future ofegypt and together with our bottling partnerswe will maintain our commitment by investinga further US$500 million over the next threeyears, in capital expenditure and other com-mercial and community programmes,” he said.

Coca-Cola and its bottling partner, theCoca-Cola Bottling Company of egypt,directly employ 12,000 egyptians and provideindirect employment for another 144,000

BinHendi extendsPepsi partnershipPePSICO has strengthened its involvementwith the Uae’s BinHendi Hospitality group,adding snack lines to the soft drinks alreadysupplied to BinHendi outlets through its twoUae bottlers.

while the deal is primarily food-oriented,it is likely to further develop the relationshipwith BinHendi.

BinHendi enterprises is a multi-facetedbusiness conglomerate with interests in foodand beverage, retail fashion, watches andjewellery, furniture, broadcasting, construc-tion, money exchange and real estate.

Its hospitality portfolio, centred on Dubaibut expanding across the Middle east, fea-tures retail brands such as Café Havana, MiniChinese, China Times, Japengo Café, JapengoClub, Joe’s Café, Sammach, Bella Donna Pic-colina, Second Cup, Burj al Hamam, NOwCafé and extreme Shawarma.

Many of these are company-ownedbrands while others such as Second Cup area regional franchise.

BinHendi currently has just under 100food and beverage outlets, with plans tomore than double this in the next threeyears.

PepsiCo’s Nadim Nakfoor said the dealwould see BinHendi outlets carrying a widerange of classic and ‘healthier for you’ snackoptions catering to a wide array of con-sumer tastes.

Pepsi bottlers in the Uae had been inpartnership with BinHendi for nine years, hesaid, providing a solid platform on which tobuild.

Coca-Cola’s high level meeting with Egypt’s Prime Minister and Minister for Investment, Trade & Industry.

throughout the value chain.The company's community programmes

include the egypt livelihood Programmeunder which Coca-Cola will refurbish 100rural villages by 2020, upgrading infrastructureand providing clean water access to tens ofthousands of rural egyptians.

also attending the meeting, Minister of

Investment, Trade & Industry abdel Nourthanked Coca-Cola for its vote of confidenceand noted the role of free zones in attractingmajor multinational companies to egypt."Coca-Cola is a major employer locally and anexporter to over 40 countries from egypt.we thank them for their commitment toinvesting in egypt's future.”

omani products awinner at GulfoodBeVeraGeS and food from Oman attractedkeen buyer interest at Gulfood 2014, addingto exhibitors’ confidence that the sultanatecan become an increasingly significant sup-plier to the GCC region and beyond.

Oman was represented at Gulfood by thePublic establishment for Industrial estates(PeIe).

Manufacturers exhibiting under the PeIebanner said they were very happy at buyerresponse.

among them was major dairy and juiceproducer Dhofar Cattle Feed Companywhose portfolio includes the a’Safwah rangeof nectars and juices.

“The expo attracts business owners,investors, decision-makers and specialistsfrom various investment sectors worldwide,”

said Salim bin ahmedal Kathiri, the com-pany’s General Man-ager. “The event offersa great opportunityfor Omani productsto be highlighted andintroduced to theconcerned partiesalongside the partici-pating internationalcompanies, to be able

to be acquainted with the latest innovationsand practices in the field,”

Mohamed bin Salim al amri, assistantGeneral Manager at Dhofar Beverages andFoodstuff, commented: “any company pro-ducing foodstuffs should participate in suchan event in order to develop and maximiseopportunities. Our company produces morethan 16 products ranging between water,soft drinks and juices, and we are aiming atfood production in the coming period.”

Dubai Cola is posi-tioned as a luxurydrink, as is evident inits stylish packaging.This has helped itgain acceptance inboth on and off-premise channels inDubai, where pre-mium lines are gain-ing wider acceptance

thanks to increasing disposable incomes.The brand has been advertised in the Uae

with an accent on its flavour difference, withadvertising posters highlighting the dates andhoney.

Dates and honeyaMONG the many beverage products givenan effective marketing push at Gulfood 2014was Dubai Cola, a cola carbonate whoseunusual point of difference is flavouring withdates and honey.

Developed in europe, the halal beveragehas been available in the Uae on a limiteddistribution basis for a couple of years but isnow expanding throughout the Middle east,North africa and europe.

The producers are also eyeing other mar-kets where halal food and beverage is animportant part of daily life, such as Brunei.

Soft Drinks International – April/May 2014 13MIDDLE EAST

Dubai Lynx – lacklustre year forsoft drinksSOFT drinks advertising and marketing inthe MeNa region has tended to do quitewell in the Dubai lynx awards, one year ris-ing to stellar heights. The 2014 event, how-ever, was rather lacklustre for the soft drinkssector, with only a few awards.

Overall, the judges were parsimonious inawarding grand prix: entrants in several cate-gories did not wow the judging panel ade-quately for any grand prix winner to benamed.

Judges’ comments tended to suggest thatit wasn’t so much a lower level than usualbut tougher assessment of campaigns and asearch for stand-out factors.

Overall, the Uae was the major trophy

Fake branding for police truck…maybeSOCIal media was aflutter in egypt whenan eagle-eyed Cairo resident spotted whatappeared to be a police truck painted in thefamiliar Coca-Cola livery.

while it is not unheard of for policeauthorities around the world to use vehiclesin commercial liveries for surveillance andother covert applications – usually withoutthe knowledge of the livery owner – thisincident was seen as sinister because thevehicle was seemingly used for transportingprisoners.

There was also concern that some policeelements in egypt have not always met high

From northernIreland to the uAETHe Uae’s al Maya Group is looking tosource more soft drinks and a wide range offoodstuffs from Northern Ireland.

al Maya is one of the biggest supermar-ket and hypermarket operators in theUnited arab emirates. It also has retail inter-ests in Bahrain, Qatar, Oman, Kuwait andIndia and has plans to expand further in theGCC.

Helping al Maya – and others – to sourcefrom Northern Ireland is Invest NorthernIreland, which has formed a group of foodand beverage suppliers eager to either breakinto the GCC or build on current sales.

“al Maya Group is keen to talk to com-panies in virtually every food and drink cat-egory because our customer base is sodiverse and includes a very significant group-ing of expats from the UK, other parts ofeurope and the USa. Dubai, for example, isamong the world's most cosmopolitan cen-tres,” said Kamal Vachani, Group Director,who visited Belfast at the head of a buyinggroup.

“we aim to provide them with productswith which they are familiar. we alreadystock many of the most popular europeanand US products.”

Vachani pointed out that many of thegroup’s customers tended to be affluent:“They have an interest in western food,juices and soft drinks, especially those whichare sugar-free and low fat”.

as well as quality and taste, al Maya buy-ers sought suppliers that could offer anattractive pricing policy, he said.

Vachani said al Maya was scouting furtherlocations for neighbourhood supermarketswhich could offer customers convenience, areliable service, a choice of appealing linesand reasonable pricing.

Record PET resinsales for oCTALOMaN’S OCTal, one of the world’s largestPeT producers and a major player in softdrinks packaging, has set a new annualrecord, surpassing US$3 billion in sales.

The company is a key factor in the sul-tanate’s economy, accounting for about 15%of its non-oil exports and around 1.5% ofthe national GDP.

Further sales growth is likely thanks to thelatest capacity increase at OCTal’s extensivePeT production complex in Salalah. as wereported earlier, this expansion has boostedoutput of bottle grade PeT resin by some40%.

Joe Barenberg, OCTal’s executive VicePresident and Chief Operating Officer, saidthe growth pattern was largely due to thecompany’s continued success in securing

Egyptian police truck purportedly in Coke livery.

community standards during the country’sdomestic arrest.

Coca-Cola egypt initially expressed dismay,saying it did not own the vehicle nor wouldit authorise such a paint job.

later, however, the incident cooled downafter a welter of speculation as to whether itwas a hoax, misunderstanding or a short-livedtry-on by an over-enthusiastic police division.

high value accounts with some of thebiggest and most respected internationalbrands.

He described this as a clear indication ofOman’s manufacturing prowess and poten-tial for expanding its presence on the worldstage.

OCTal is expected to announce newhigh volume packaging substrates at Inter-pack in Düsseldorf

OCTAL laboratory.

Dubai Lynx 2014 – award winners celebrate.

winner, followed by lebanon and egypt.land rover was chosen as advertiser of

the year, while eddie Moutran, Chairman andChief executive of Memac Ogilvy Group forthe Middle east & North africa, was namedadvertising Person 2014.

The awards are part of the annual Dubailynx Festival which also includes a seminarprogramme featuring high-powered interna-tional speakers.

14 Soft Drinks International – April/May 2014InDuSTRY nEWS

asia Pacific

Drinks at a magickingdoma New world of fantasy, imagination, creativ-ity and adventure – along with food, beverageand accommodation – is rising in Shanghai’sPudong district as the first Disney resort onthe mainland of China takes shape. It isscheduled for opening towards the end of2015.

The resort will feature a Disneyland themepark with a strong Chinese influence, twothemed hotels, a large retail and hospitalityvenue and an array of recreation facilities.

looking after the thirst needs of the bigfamily traffic expected at the resort, as well asconference visitors and others, will be Pep-siCo and Tingyi Holding, which have jointlysigned a multi-year contract to become theprimary beverage supplier.

Tingyi is one of China’s biggest food andbeverage groups, producing a wide portfolioof soft drinks primarily under the MasterKong brand which is also a leader in thecountry’s vast noodles market.

“Shanghai Disney resort will be a trulymagical destination for consumers throughoutChina and around the world,” said Parinya Kit-jatanapan, President, PepsiCo Greater Chinaregion Beverages.

“PepsiCo is thrilled to be part of theresort’s development and to have the oppor-tunity to integrate our brands into the Disneyexperience.”

Ko yuan-Ta, Tingyi’s CeO, also expresseddelight at being part of the Disney resort.“Our goal is that all guests visiting ShanghaiDisney resort will enjoy high quality bever-ages while having a magical Disney experi-ence.”

PepsiCo has indicated that it is planning touse its widely acclaimed asia r&D Centre inShanghai to develop unique menu items foroutlets operating in the Disney complex.

Win-win for twokiwi bottlersNew Zealand’s The Better Drinks Co, whichgrew from the Charlie’s group, has formedwhat is being described as ‘a collaborativerelationship’ with the Ti Tonics rTD teabrand which is building strong internationalmarkets.

The deal sees Ti Tonics co-founder DrTracey King managing the brand simultane-ously with The Better Drinks Co team. Kingwill have more scope to work on growingexport sales, especially in the USa, while notneglecting Ti Tonics’ home market where ithas become well established.

For The Better Drinks Co, this furtherstrengthens a brand portfolio which includesCharlie’s, Phoenix (well known for theirorganic CSDs), the real Iced Tea Co andSunkist.

Craig Cotton , CeO of The Better Drinks

Ban call ‘misguided’IN australia, a call for a ban on the sale ofenergy drinks to youngsters has garneredextensive media coverage and growing sup-port. But the australian Beverages Councilhas described this as ‘misguided and lackingevidence’.

The initial call was made by the Countrywomen’s association of New South walesand the australian Medical association. Theyhave since been joined by some othergroups and individuals.

“Calls for a ban on energy drinks aremisguided and lacking evidence,” said GeoffParker, CeO of the australian BeveragesCouncil, which is supported by most softdrinks producers and associated suppliersin australia.

“The beverage industry already follows astrict policy to only market energy drinks

to adults. aside from this, government datareleased as part of a broad ranging reviewinto caffeine, paints a clear picture of whereteenagers get their caffeine from. In the 14-16 year old bracket, just 3.8% of their totalcaffeine intake is from energy drinks.”

Parker noted: “The caffeine this agegroup gets from coffee is nearly 10 timesthat from energy drinks, at 32%. Chocolate,flavoured milk, tea and other drinks all con-tributed 56% of caffeine in the diet for 14-16 year olds and other foods make up theremaining 6% of caffeine intake.

“By law, energy drinks are clearly labelled

Geoff Parker, CEO of the Australian BeverageCouncil.

Craig Cotton and Tracey King.

Co, says the collaboration is not a traditionalpartnership - more an alliance between twobrands and the people behind those brands,creating a better way of doing business.

“The old way would have seen a corpo-rate either try and replicate or piggy-backoff the brands of the other business. But intrue ‘challenging for the better spirit’, TheBetter Drinks Co has joined with Dr King tofoster and grow the Ti-Tonics brand, buildingon its existing sales, marketing and distribu-tion capabilities.”

King said that The Better Drinks Co wasthe natural choice of partner.

“Beverage is an extremely competitivemarket so we are proud of what we haveachieved to date on our own. However,there is no question that partnering with alike-minded and progressive company suchas The Better Drinks Co. will help us achievethe kind of scale that our world-class drinksdeserve.”

that they are not suitable for children andno more than two per day should be con-sumed by adults.”

The australian beverage industry com-mits to several guidelines for energy drinks:they are not made available in primary orsecondary schools; marketing and advertis-ing activities are not directed at children; nopromotional activities are undertaken thatencourage excessive consumption; andlabels do not promote the mixing ofenergy drinks with any other beverage.”

The first Disney resort in mainland China isscheduled for 2105.www.softdrinksinternational.com

Soft Drinks International – April/May 2014 15ASIA PACIFIC

KrONeS is deservedly pleased that Coca-Cola amatil scored a ‘Best of Show’ in pack-aging design awards with its 600mlPowerade Sports NitroHotfill bottle. Thisfollows a worldstar award for the bottlefrom the world Packaging Organisation.

Both CCa and Krones creative teamscontributed to the bottle’s design.

Their challenge was to develop anextremely lightweight, eco-friendly hotfill bot-tle with a 38mm wide-neck closure.

The container’s weight was reduced from33 to 24g, the filling process was changedfrom hotfill to warmfill with consequentenergy savings, and all of the bottle’s con-stituents can be recycled.

Krones points out that with the NitroHot-

Sports drink + beer?Obviously millions of sports people drinkbeer, even if they minimise their intake forhealth and performance. and millions ofsports people drink sports drinks. – but atthe same time?

australasian bottler Frucor Beverages got aphone call one day recently from a Sydneyradio personality who thought that wasn’t aweird idea. wippa, who draws a huge listen-ing audience on a station called Nova, askedFrucor if they would like to have a go.

He told his listeners that it was all part ofa strategy to turn him into a billionaire.Good story, but it was really just a promotionto attract attention – which it succeeded.

The company’s research and developmentteam got to work in tandem with the manu-facturing side of the business, using the com-pany’s Maximus sports drink (whoseintroduction we reported earlier) as thestarting point.

The result is Maximus Head On, whosename and approach is in keeping with thebrand’s successful ‘blokey’ positioning.

“It’s certainly raising eyebrows with thosewho have tried it,” says a Frucor executive.“It’s definitely something new for the taste-buds.”

Bottlers supportkey golf eventGOlF is big in asia, both as a game to takepart in – especially for business people,where it becomes an important conduit –and as a spectator sport, with major eventsevolving throughout the region.

The Centara world Masters Golf Champi-onship, to be played in the Thai city of HuaHin from 15-21 June, covers all tees: golfenthusiasts can take part, it’s an internationalevent, and it will draw a big crowd of sup-porters and spectators.

So it is good for the soft drinks sector notonly in Thailand but throughout Southeastasia and further afield that Coca-Cola (Thai-land) and Thai Beverage are among the majorsponsors of the event.

Thai Beverage is one of the biggest bever-age groups in Southeast asia, with extensive

SidelKnowledgeShareaNOTHer recent success for Sidel was thesecond KNOwleDGeshare event for thebeverage industry, held at the renaissanceSanya resort & Spa on China’s Hainan Island.

It was built on the inaugural event of thisseries in Frankfurt late last year.

Over two days, speakers and delegatesdiscussed the challenges that the Chinesebeverage market faces, from energy pricesand rising raw material costs to rapidlychanging consumer demands and theincreased regulation encountered by thecompanies seeking to meet those demands.

“as a global provider, we’re in contact withcustomers all over the world. Over the pastfew years, we’ve realised that many of ourcustomers are facing similar challenges and

Bottle win for Cokeand Krones

Krones NitroHotfill Powerade bottle.

fill process bottles can be produced with aminimised weight, without the typical vac-uum panels, and featuring flatter, design-optimised bases which improve the bottles’appearance significantly.

KnowledgeShare session.

issues,” said Mart Tiismann, Sidel’s Presidentand CeO.

“Many of these issues are too great to bedealt with as individual companies. That’s whythere’s a pressing need to bring togethersenior professionals from all parts of theindustry in a collaborative forum so we canwork on them together.”

soft drinks holdings across several countries.The tournament, based at Centara Grand

Beach resort & Villas Hua Hin, is expected todraw more than 600 golfers from at least 20countries, along with family and friends.

It will be Thailand’s richest amateur tourna-ment and is open to all amateur golfers over35 with an official golf handicap. There are 15divisions based on age and handicap. Play will

The Centara World Masters Golf Championship will take place in Hua Hin.

be over four of Hua Hin’s courses: BlackMountain, Banyan, Majestic Creek and Impe-rial lake View.

Hua Hin, well known for its gracious oldworld architecture, has in recent yearsbecome an increasingly important touristresort, aiming mostly for upmarket traffic.The city is closely associated with the Thairoyal family.

americas16 Soft Drinks International – April/May 2014InDuSTRY nEWS

Ramping uP7UP is amplifying the experience for fans by‘revving UP’ some of the year’s biggest elec-tronic dance music festivals. Fans can expectunprecedented access to electric Daisy Car-nival (eDC) and HarD festivals as 7UP cre-ates unique opportunities for them inconjunction with producers Insomniac.

“we know our Millennials are passionateabout electronic music, and we want to helpfoster a more intimate connection betweenthe fans, the music, and DJs,” said Dave Falk,Vice President of Marketing for 7UP. “aspart of #7x7UP, I’m thrilled to announcethat 7UP is continuing to provide unparal-leled experiences for fans all summer at thebiggest festivals of 2014.”

7UP will kick off the unofficial start tosummer on Memorial Day weekend at the3rd annual electric Daisy Carnival (eDC)New york, 24-25 May. 7UP will create an‘amazing fan experience’ with the 7UPdome, a pulsing environment showcasingmusic from some of the best DJs, bright

lights, and an energizing dance floor, coupledwith ‘UPlifting’ refreshments.

Next, 7UP will continue to ‘amp UP’ thescene at eDC las Vegas, 20-22. June Fanscan expect a unique, immersive experiencewith some of dance music’s best artists,which is sure to be the talk of the festival.For more exciting announcements this sum-mer, follow #7x7UP.

7UP has teamed up with Insomniac for a seriesof music festivals this summer.

Shows split into twoNürNBerGMeSSe North america has splitthe InterBev product coverage into two tar-geted shows, InterBev Beverage and Inter-Bev Process. with this move, the show –already well-established and highly regardedon the US market – is preparing for thefuture by making a clear separationbetween individual product categories.exhibitors can now efficiently present theirofferings to closely defined target groups. Itstarts with InterBev Beverage in Chicagofrom 10-13 June. InterBev Process will fol-low in September 2015.

NürnbergMesse North america madethe change to better meet the specificneeds of exhibitors and attendees. The twoshows offer new, target group-specific ven-ues for beverage wholesalers, retailers andonline dealers, and for manufacturers andbuyers of capital goods. Both shows will beheld together with other events in order toprovide maximum benefit for exhibitors andattendees alike.

InterBev Beverage will be held every yeartogether with FMI Connect, an internationalshow for the food retail trade. The show issponsored by the american Beverage asso-ciation (aBa). InterBev Beverage covers theentire beverage consumption market, fromthe beverage itself to marketing, to point-of-sale equipment. It is the most importantevent for beverage retailers nationwide,regional trade and grocery chains, independ-

ent representatives and online beveragedealers. Some 100 exhibitors will present toaround 2,000 trade attendees solutions forall aspects of sales-ready beverages andtheir presentation to the consumer. In addi-tion, exhibitors expect that most of the15,000 or so FMI Connect attendees willalso visit InterBev Beverage.

InterBev Process is a new, goal-focusedshow for the beverage industry. It kicks offfrom 15-18 September in Chicago and willthereafter be held every odd-numbered

“any time Insomniac decides to workwith new partners we always look at howtheir involvement can positively impact theoverall fan experience at our events,” saidPasquale rotella, CeO and founder ofInsomniac. “7UP understands how importantour fans are to us, and I’m really excited thatthey are committed to creating new andexciting elements for our upcoming festivals.”

• The #7x7UP interactive festival experi-ence will be at the following music festivals,including:

• electric Daisy Carnival, New york, 24-25 May, 2014

• electric Daisy Vegas, 20-22 June, 2014• HarD Summer Music Festival, los

angeles, California., 2-3august, 2014• HarD Day of the Dead, los angeles,

California., 2014• electric Daisy Carnival Orlando,

Florida., 2014Insomniac produces some of the most

innovative, immersive music festivals andevents in the world. enhanced by state-of-the-art lighting, pyrotechnics and sounddesign, large-scale art installations, theatricalperformers and next generation specialeffects, these events captivate the senses andinspire a unique level of fan interaction. Thequality of the experience is the company’stop priority.

year together with Process expo, Northamerica's leading trade show for the foodand beverage industry. as a capital goodsshow, InterBev Process covers the entirebeverage industry value creation chain, fromraw materials to technology to packagingand logistics. around 150 exhibitors willpresent their solutions and innovations tosome 2,000 trade attendees, as well as alarge part of the approximately 21,000attendees of Process expo.

The two new InterBev divisions are aperfect fit in the NürnbergMesse Groupportfolio, with its recognised expertise forthe beverage and packaging industries,among others. andrea Paulinelli, Director ofInterBev with NürnbergMesse North amer-ica, sees great value in this setting: “we arevery glad that with InterBev Beverage andInterBev Process, we can draw on theextensive experience of the NürnbergMesseGroup in these areas. with BrauBeviale,FachPack and BIOFaCH we have threemajor shows, from which these two newshows can draw great benefit.”

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IBWA opposes restrictionsThe International Bottled water association (IBwa) issued thefollowing statement regarding legislation being heard by the SanFrancisco land Use and economic Development Committee,which would ban the sale or distribution of bottled water in plas-tic bottles of 21 fl oz or less on city and county property, includ-ing parks, concerts, large public events, and mobile food trucks.

“The IBwa opposes this bill and supports the right of SanFranciscans to choose clean, safe, healthy, refreshing, reliable andzero-calorie bottled water when making their beverage decisions.efforts to eliminate access to bottled water on San Francisco cityor county property will force people to choose less healthy drinkoptions, which have more packaging, more additives (eg sugarand caffeine), and greater environmental impacts than bottledwater. Moreover, this legislation would mean that there would beno bottled water available on city or county property forimmune compromised people or during emergency situationswhen tap water is compromised,” said a spokesperson for theassociation.

“In today’s on-the-go society, most of what we drink comes ina package. Consumers choose bottled water for several reasons,including its refreshing taste, healthfulness, reliable quality, zerocalories and additives, and convenience. In fact, since 1998,approximately 73% of the growth in bottled water consumptionhas come from people switching from carbonated soft drinks,juices, and milk to bottled water.

“In addition, research shows that if bottled water isn’t available,63% of people will choose soda or another sugared drink – nottap water. “we expect the same consumer response if access tobottled water is restricted in San Francisco, certainly duringevents where consumers are seeking convenience, reliability, andportability.”

“Bottled water is comprehensively regulated by the US Foodand Drug administration (FDa) as a packaged food product andit provides a consistently safe and reliable source of drinkingwater. By federal law, the FDa regulations governing the safetyand quality of bottled water must be at least as stringent as theenvironmental Protection agency (ePa) standards that governtap water. and, in some very important cases like lead, coliformbacteria, and E. coli, bottled water regulations are substantiallymore stringent.

“The bottled water industry is a strong supporter of our envi-ronment and our natural resources. In fact, bottled water’s envi-ronmental footprint is the lowest of any packaged beverageaccording to a life cycle assessment conducting by Quantis in2010.

“Bottled water recycling rates are also increasing. at nearly39%, the recycling rate for single-serve PeT plastic bottled watercontainers has more than doubled between 2003 and 2011. andwater bottles are the most frequently recycled PeT beveragecontainers in curbside recycling programmes. In addition, ePa fig-ures demonstrate that plastic water bottles make up less thanone-third of 1% of the US waste stream.”

The IBWA opposes the restriction on bottled water proposed for SanFrancisco, which would restrict water deliveries during a crisis.

18 Soft Drinks International – April/May 2014AMERICAS

DPS donatessports gearOutlasting elite competition from aroundthe world to win the prestigious Dr PepperDallas Cup is an accomplishment that eightUS and international youth club soccerteams will remember for a lifetime. It willalso pay off in a big way for some commu-nity organisations in dire need of sportsequipment, apparel and gear to keep kidsinvolved in organised team sports.

let’s Play, a community partnership led byDr Pepper Snapple Group (DPS) to get kidsand families active nationwide, is donatingUS$5,000 in sports gear on behalf of eachof the eight Dr Pepper Dallas Cup-winningteams to deserving US-based communityorganisations. The US$40,000 total contribu-tion is part of the US$1 million in sportsgear DPS will donate this year through itslet’s Play partnership with Good Sports, anational non-profit organisation that providessports equipment to disadvantaged youth

Pulse makesprogressTHe Pulse Beverage Corporation, makers ofNatural Cabana lemonades and Coconutwaters, and Pulse brand of functional bever-ages, has issued the following letter to share-holders from Bob yates, Chief executiveOfficer :

“with 2014 well underway, I am happy toprovide an update on the exciting progresswe have made in recent months. aside fromfurther establishing a foundation and growthplatform for our company throughout thepast year, we are pleased with the excellentresponse being received following the launchof Natural Cabana Coconut water and Nat-ural Cabana limeade, in addition to the newface of Pulse brand of functional beverages.

“last year was an important period ofbuilding for the future. From a financial per-spective, revenues grew 45% in 2013 overthe prior year, and the company's net losswas reduced by nearly 10%.

“while as an emerging growth company,our financial results are not yet near thelevel of performance we expect to achieve,our distribution network and product linesare gaining significant traction. To date, ourlemonade products are sold in approxi-mately 20,000 locations, which is anunprecedented amount of listings when youconsider the short period of time we'vebeen around as a company.

“The quick ramp of our lemonadeinspired us to leverage the distribution net-work with another less seasonal productthat is experiencing a rapid rate of con-sumer adoption – coconut water. In Febru-ary, we launched Natural Cabana Coconutwater, selling out of our first shipment of

14,000 cases prior to the beverage's formaldebut at Natural Products expo west, aleading tradeshow venue that we attendedin March. as of today, I am pleased to reportthat total orders for our coconut water havereached 120,000 cases.

“we also recently introduced NaturalCabana limeade, another product that hasless seasonality than lemonade and is garner-ing attention on shelves as consumers dis-cover this refreshing alternative to otherflavours. as cliché as this may sound, limeadeis one of those beverages that make con-sumers' mouths water. Our limeade productis absolutely top notch in taste, quality andvalue.

“additionally, we are in the process ofintroducing our newly designed and refor-mulated Pulse brand of ‘Heart and BodyHealth’ functional beverages. The is an excit-ing development for the product, since it willhave gender-neutral appeal and great taste,as well as containing liposomal technologydeveloped by Baxter Healthcare, designed tosignificantly enhance the absorption of vita-mins and other vital nutrients. The rollout forthe new Pulse is slated for later this spring.”

Pulse is going from strength to strength, andwill be launching new products in 2014.

The world is Coke’sCOCa-COla has joined forces with inter-nationally acclaimed singer-songwriter aloeBlacc, to launch The world is Ours – amash up of a newly written and recordedaloe Blacc song combined with lyrics andsounds from the original version of Theworld Is Ours by David Correy andMonobloco.

The beat for The world is Ours by aloeBlacc and David Correy captures the spiritand excitement of the 2014 FIFa worldCup and its host country, Brazil, while thelyrics express messages of inclusivity, cele-bration and happiness as told through theCoca-Cola 2014 FIFa world Cup campaign,‘The world's Cup’.

aloe Blacc said, “The passion behind mymusic comes from a desire to make peopledance, smile and sing. I take inspiration fromall genres of music and my style is prettydiverse. working on this anthem has givenme the opportunity to fuse the sounds ofBrazil with different musical influences. Theworld is Ours captures everything thatmusic should be – inclusive, exciting anduplifting.”

Director of Global entertainment Mar-keting at The Coca-Cola Company, Joe Bel-liotti, said, “The world is Ours started as aBrazilian song with the beats and sounds ofBrazil and then travelled around the worldwhere artists and remixers added local lan-guages, sounds and instruments. we werelooking for a global artist that would bringanother perspective, with integrity andauthenticity, and that is exactly what aloedid.

“we're delighted to be partnering withaloe Blacc to help us bring the story of‘The world's Cup’ to life through music.”

The song has been travelling as part ofthe FIFa world Cup Trophy Tour by Coca-Cola, gathering the vocals of local artistsfrom all around the globe. as the song vis-ited each market, local artists were able toput their own spin on the track, creatingduet versions featuring lyrics sung in theirnative language. with 24 local versions, cov-ering over 175 markets, The world is Oursis the anthem for the Coca-Cola 2014 FIFaworld Cup campaign.

Aloe Blacc and David Correy at the FIFA WorldCup Trophy Tour by Coca-Cola experience in LosAngeles before performing The World is Ours. Photo: Michael Buckner.

programmes across the country.“The Dr Pepper Dallas Cup is truly a cel-

ebration of soccer and the passion peopleof all ages have for the sport,” said VickiDraughn, Vice President of Corporate affairsfor Dr Pepper Snapple Group. “In a yearwhen soccer will capture the hearts andminds of sports fans across the USa andaround the world, we are thrilled to helpprovide more kids the opportunity to getactive through participating in the ‘BeautifulGame.”

Dr Pepper Snapple will donate US$1 million insports gear this year.

Soft Drinks International – April/May 2014 19AMERICAS

l The US Food and Drug administration(FDa) has released a final guidance entitledGuidance for Industry: Distinguishing LiquidDietary Supplements from Beverages. Theguidance is intended to help dietary supple-ment, beverage manufacturers and distribu-tors determine whether a product in liquidform is properly classified as a dietary sup-plement or as a beverage.

l a study published in the American Jour-nal of Public Health shows that overweightand obese adults who drink diet beveragesmay consume more calories from foodthan obese or overweight adults who drinkregular soda or other sugary beverages.

Using data from the 1999–2010 NationalHealth and Nutrition examination Survey(NHaNeS), researchers looked at nationalpatterns in adult diet beverage consump-tion and caloric intake by body weight sta-tus. Consumption of diet soda hasincreased considerably in the past fewdecades from 3% in 1965 to 20% today.Individuals who drink diet soda typicallyhave a higher BMI (Body Mass Index) andconsume more snack foods than thosewho drink sugary beverages.

The researchers hypothesise – based onearlier research – that artificial sweeteners,

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which are present in high doses in dietsoda, are associated with a greater activa-tion of reward centres in the brain, thusaltering the reward a person experiencesfrom sweet tastes.

In response to the study, the americanBeverage association issued this statement:“Diet beverages have been shown to be aneffective tool as part of an overall weightmanagement plan. Numerous studies haverepeatedly demonstrated the benefits ofdiet beverages in helping to reduce calorieintake. losing or maintaining weight comesdown to balancing the total calories con-sumed with those burned through physicalactivity.”

l PepsiCo americas Beverages PaB hasreported an increase in organic revenue of1% in the first quarter of 2014, reflecting 1percentage point of effective net pricingand even organic volume. During the quar-ter, PaB maintained its value market shareposition in the USa in measured channels.reported net revenue was unchanged fromthe prior-year quarter, reflecting a 1 per-centage point impact from unfavorable for-eign exchange translation.

In North america, non-carbonated bev-erage volume grew 2%, and carbonated

soft drink volume declined 1%. latin amer-ica beverage volume decreased 1% drivenby volume declines in Mexico related tothe enactment of taxes on certain bever-age products.

Core constant currency operating profitdeclined 3%, reflecting operating cost infla-tion and the adverse impact of the tax inMexico, partially offset by effective net pric-ing, productivity gains and adjustmentsrecognised through the company's share ofthe results of a joint venture.

l Senomyx Inc says it has received GraS(generally recognised as safe) status fromthe FDa. for its S617 flavour ingredient thatit will now call Sweetmyx. PepsiCo hasexclusive rights to use it globally in non-alcoholic beverages except dairy and cof-fee. In essence, S617 is an ingredient -- notitself a sweetener – which potentiates thesweetening power of sugar or HFCS. Thisallows for beverage formulations with lesssweetener and therefore lower calorie lev-els. Senomyx said in November that itexpected GraS approval in early 2014 andexpected PepsiCo to start using the ingre-dient this year. It added that it expectedS617 to be used in ‘the important CSDmarket in North america’.

20 Soft Drinks International – April/May 2014DEVELoPMEnTS

Ingredients

PUreCIrCle, a global producer of high-purity stevia ingredients, has reported that ithas supplied enough stevia sweeteners toenable the food and beverage industry toremove 1.8 trillion calories from global diets.

“In our 2013 fiscal year, we suppliedenough stevia to enable a reduction of 500billion calories from global diets,” explainedajay Chandran, Director of Corporate sus-tainability. “Since we started monitoring in2006, we’ve supplied enough stevia to helpthe industry achieve a reduction of approxi-mately two trillion calories in food and bev-erage products. The pace at which we’rehelping the food and beverage industrymoderate calories is increasing at a signifi-cantly faster rate than we anticipated. as aresult, we now have the capability to helpthe food and beverage industry reduce upto two trillion calories per year. This posi-tions us well to achieve our cumulative calo-rie footprint reduction goal by 2020.”

The calorie footprint is an estimate of thenumber of calories that can be reducedwithin the global diet by modifying thecaloric content of a product by replacing

Astaxanthin plantextendedalGaTeCHNOlOGIeS (algatech), Israel, hasannounced a more than 100% expansion ofits production capacity of astaPure brand nat-ural astaxanthin. This doubling of capacity fol-lows an investment of US$20 million in itsstate-of-the-art facility in the arava Desert,Israel.

This significant step is only part of thetransformation by algatech’s new owners,Grovepoint, since the UK investment groupacquired control of algatech in 2013. Grove-point’s distinct aim is development and capi-talisation of the potential business in naturalastaxanthin and related products.

“The expansion will be executed in phases,with a substantial part to be completed in2014,” says Hagai Stadler, CeO of algatech.“Part of the new plant is dedicated specificallyfor production of new microalgae products,based on our expertise and capabilities in themicroalgae cultivation process. Innovativetechnologies will be merged into the currentprocess to increase the facility yield and toreduce costs”

The past few years have witnessed dra-matic growth in awareness of the health ben-efits of natural astaxanthin. This stems from

the publication of a number of importantclinical trials showing that regular consump-tion of astaxanthin helps protect the bodyfrom health disorders related to oxidativestress.

“This expansion of the production ofastaxanthin from microalgae will allow algat-ech to maintain its significant leadership posi-tion in existing markets as well as leverage itto develop new ones,” adds leon Blitz,Grovepoint leading Director.

The company also recently announced thesuccessful completion of stability studies forastaPure. The research included the successfulincrease of a recommended retest date forits leading ingredient, 10% astaxanthin oleo-resin, to four years at room temperature.

This breakthrough shelf life extension wasapproved after completion of more than fouryears of real-time stability studies, indicatingsignificantly better shelf life conditions thanthose of other brands.

Unlike artificial astaxanthin, Natural algaeastaxanthin is a highly potent antioxidant,exhibiting approximately 500 times greatereffectiveness than tocopherol (vitamin e). It ismuch more powerful than other carotenoids.astaPure Natural algae astaxanthin hasdemonstrated numerous benefits, includingenhancing cardiovascular health, amelioratingsymptoms of central nervous system disor-ders, improving athletes’ performance, pro-tecting the skin from premature ageing andmore.

Algatech has announced a more than 100% expansion of its production capacity of AstaPure brandnatural astaxanthin in the Arava Desert, Israel.

Drastic caloriereduction

some caloric sweetness with zero-calorieplant-based stevia sweeteners. Since highpurity stevia sweeteners are metabolised bythe human body in a way that has almostno caloric impact, a partial replacement ofcaloric sweeteners with stevia can have asignificant caloric reduction benefit overall

without losing a natural sweet taste. as partof PureCircle’s 2020 Sustainability goals, thecompany has set ambitious goals to posi-tively benefit the broader food industry andthe communities in which it operates. Calo-rie reduction is one of these goals. The2020 goal for the PureCircle Calorie Foot-print is to support the cumulative reductionof 13 trillion calories from food and bever-ages worldwide, with an interim goal of fourtrillion by 2015.

Global new product launches of stevia-sweetened food and beverages continue togrow with penetration across a wide rangeof categories. In 2013, 1,611 stevia sweet-ened foods and beverages were launched,according to Mintel’s GNPD database. Thiswas a 48% increase from 2012. Nearly3,300 products were launched over the pastthree years.

“Food and beverage companies aroundthe world have continued to seek ways toreduce calories in their offerings and haveincreasingly found stevia to be the idealsolution to this challenge,” said Jason Hecker,Vice President Global Marketing. “with ourbroad portfolio of stevia sweeteners andflavours which demonstrate great synergywith natural origin caloric sweeteners, wesee strong demand continuing with deepercalorie reductions in the future.”

PureCircle has supplied enough steviasweeteners to enable the food and beverageindustry to remove 1.8 trillion calories fromglobal diets.

Soft Drinks International – April/May 2014 21InGREDIEnTSDöhler wins innovation awardDöHler has won the Food Innovationaward 2014 as part of the 12th worldFood Technology & Innovation Forum inlondon.

representatives from world leading com-panies within the food and beverage indus-try, from fields of research anddevelopment, innovation, marketing andtechnology, met with one another in orderto discuss what will move the food marketof the future. This top-class audience hon-oured Döhler with the Innovation awardfor its breakthrough in the area of gluten-free malt extracts.

‘Gluten-free’ is an emerging trend whichpresents new opportunities and challengesto the food and beverage industry. In 2013alone, over 7,000 new products labelled‘gluten-free’ were introduced to the globalfood and beverage market, according toDöhler market research.

Through market research and trendscouting across the globe, Döhler detectedthis trend in its early stages and has inten-sively conducted research on a new gener-ation of malt ingredients. The driver ofinnovation provides both the food and bev-erage industry with application specific,gluten-free malt extracts that can be usedas natural ingredients for a variety of prod-uct applications as a unique taste compo-nent, for natural colouring and sweetening.

“we are delighted to have beenawarded this outstanding distinction. Theannual Innovation Forum brings together awealth of expertise from the global foodand beverage industry. The award provesthat our intensive research has paid off. Inour daily work, Döhler aims to continuouslyprovide its customers from the food andbeverage industry with impetus for innova-tion and to support these ideas up to therealisation of the final product,” says MarcoSchmidt, Head of Innovation Managementat Döhler.

Döhler won the Food Innovation Award at theWorld Food Technology Forum in London for itsgluten-free malt extracts.

Herb & veg combofrom TreattTreaTT is launching a new application forits range of 100% natural vegetable distil-lates by pairing them with herbal specialityingredients including basil, sage and ginger, asit looks to capitalise on the growth indemand for on-trend vegetable based bev-erages. The company has already receivedstrong customer interest in the concept,which sees a herbal twist or spicy kickadded to vegetable drinks to promote con-tinued innovation in the category.

Developed using Treatt’s extensive port-folio of ‘From The Named Food’ (FTNF)vegetable-based ingredients, the new con-cept combines herbal essential oils withCucumber Treattarome 100% natural distil-late. The infusions are aimed at the stilldrinks, juice based beverage and alcoholicbeverage markets.

“There is heightened demand for veg-etable-based beverages across the UnitedStates, europe and asia, but manufacturersmust continue to look for new ways to cre-ate differentiated products that maintain aclean label if they are to stay ahead of thecompetition,” explains Douglas rash, GroupVP – Global Sales, Treatt. “Often, vegetablebeverages are marketed on a health plat-form but the importance of flavour shouldnot be underestimated. No matter howhealthy the product, the majority of con-sumers will not purchase a vegetable-basedbeverage if it does not taste delicious.

“By pairing herbals with vegetable drinks,we have used Treatt’s in-depth knowledgeof the essential oil market to create a new

concept that will allow manufacturers totake the vegetable-based beverages trend tothe next level. The ingredients have beencarefully infused to allow the respectiveflavour profiles to shine through the drink,while maintaining overall balance.”

Treatt has introduced 100% natural vegetabledistillates, paired with herbal specialityingredients including basil, sage and ginger, forvegetable-based beverages.

Ingredion joinsFood Matters LiveINGreDION, one of the major names in thefood ingredients sector, has now confirmedthat it will exhibit alongside key brands suchas Chr Hansen, Campden BrI, leatherheadFood research, Intertek, rSSl, Univar europe,rousselot, eurofins and GNT International atFood Matters live which takes place atexCel london on 18 – 20 November thisyear.

exploring one of the most important chal-lenges of our time – the relationship betweenfood, health and nutrition – Food Matterslive will host over 300 exhibitors represent-ing the most innovative companies that are

improving the health and nutritional impactof food and drink.

amongst the event's influential supportersis the Institute of Food Science and Technol-ogy. Its Chief executive, Jon Poole, comments:“we are very pleased to support Food Mat-ters live and to be represented amongstother stakeholder groups to take part in con-structive debate about food, health and nutri-tion. I am sure that this will provide a reallyuseful opportunity to embrace collaborationin an effort to develop ideas on a range ofissues that are important to all of us.”

Food Matters live is expected to attract10,000 or more visitors representing themost influential figures from across food sci-ence and manufacturing, research and devel-opment, food marketing, retailing, foodservice, nutrition and public health.

To advertsise, contact:advertising@


22 Soft Drinks International – April/May 2014InGREDIEnTS

lIMe-Guaraná-açai is a new concept devel-oped by wild to provide further stimulus inthe market of beer mixes. wild, the ingredi-ents specialist, also offers breweries andmanufacturers of non-alcoholic drinks inter-esting methods for expanding their portfolioof malt beverages. whether customers enjoytheir drinks pure, with high or low malt con-tent, or mixed with fruit flavour or juice,wild has just the right compounds andingredients in its portfolio.

Beer mixes continue to be ‘in vogue’.according to figures of the GfK ConsumerScan, growth drivers in this segment are stillexperiencing new kinds of taste experiencesand non-alcoholic varieties. “Currently inno-vative flavours are especially in demand withbeer mixes. Options with exotic fruits, newcocktail and citrus varieties offer manufactur-ers the opportunity to appeal to youngerconsumers and generate further growth,"says Tanja Krüger, Senior Product Manager atwild. In keeping with this trend, the com-pany has developed the new concept oflime-Guaraná-açai; a combination of limejuice, guaraná extract and flavours adds inter-est with its new fruity-fresh taste.

with an innovative concept and the addi-tion of guaraná extract, wild is forging a linkbetween beer mixes and energy drinks,another growth category. The ingredientsspecialist offers breweries and beveragemanufacturers the opportunity to reach newtarget groups: “lime-Guaraná-açai providesrefreshment for long nights of partying,watching evening football games or enter-

Consumer view onsweetenersIN order to make informed sweetener deci-sions, manufacturers need the right perspec-tive. with the Sweetener360 SlideSharedeck, an online tool launched by the Cornrefiners association, it is possible to seeexactly how consumers feel about sweeten-ers and why they do.

The Sweetener360 is an unprecedentedsegmentation analysis of more than 10,000consumers covering sweetener attitudes andpurchasing behaviour. The Sweetener360SlideShare deck gives exclusive sweetenerinsights, including:

• Sweetener attitudes brought to lifethrough six distinct lifestyle segments;

• Consumer spending habits on sweet-ened food and beverage products; and

• a new perspective on consumers andsweeteners.

Wild backs trends

taining at a barbecue. wild’s new productappeals to the younger, trend-conscious tar-get group – female consumers – as well asclassic fans of energy drinks,” says Krüger.also, the fact that guaraná drinks are themost popular refreshment drinks in Brazil,ranking even ahead of cola, opens outstand-ing international marketing opportunities.

In addition to classic radlers with lemon,the wild beer mix portfolio also includesnew varieties with orange or pink grapefruitthat are appealing for the unique taste pro-files provided. Cocktail concepts that arewell known in the bar and club scene alsobring invigoration to the segment. For exam-ple, wild has Caipirinha, Piña Colada, MangoMojito and Hugo, based on elderflower andmint, in its portfolio. There are also productswith peach and herbal flavours that workwell for wheat beer. Product ideas withgreen and red apple complete wild’s com-

Whether customers enjoy their drinks pure,flavoured with fruits or combinations withjuice, Wild offers a range of raw materials andingredients for malt beverages.

prehensive portfolio. Growing target groups of health-conscious

consumers, athletes and motorists areincreasingly asking for non-alcoholic beermixes. with a wide variety of product con-cepts from wild manufacturers can reachnew consumers with their brand.

wild also has a broad portfolio of non-alcoholic drinks that are based on malt. Theingredients specialist adapts each flavour andhops profile to a specific region and cus-tomer preference. Malt products in europe,for example, differ greatly from those in theMiddle east. In the Middle east, they arealternatives to beer, generally sweeter andhave a stronger amount of malt.

wild recently expanded its portfolio byadding dark varieties with a higher percent-age of malt. “The products deliver anauthentic malt taste coupled with naturalmalt sweetness, and can be combined withvarious other flavours,” says Malte Pietsch,Director of Product Management Ingredientsat wild. “For example, for a new taste expe-rience, a mixture with chocolate, vanilla orcoffee flavours is conceivable, but the darkvarieties also go well with fruit flavours.”

Malt raw materials from wild allow non-alcoholic manufacturers the advantage of notrequiring any special technologies or bottlingfacilities. In addition, customers profit fromthe decades-long experience of wild inapplication, marketing and technical support.

off flavours eliminatedDSM’s patent application for Maxilact lac-tase, which is free from arylsulfatase, hasbeen granted in europe. Maxilact enablesdairy producers to formulate lactose-freedairy products without any off flavours.

DSM’s Maxilact lactase has been granted a patent in Europe.

The patent relates to a lactase enzyme,which is free from arylsulfatase. arylsulfataseis an impurity found in lactase that convertscomponents naturally present in milk tocause off flavour in lactose-free dairy prod-ucts, resulting in a limited shelf life. addingarylsulfatase-free Maxilact to a dairy formula-tion ensures that off flavour development isno longer an issue and the shelf life can beextended.

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24 Soft Drinks International – April/May 2014PRoDuCTS

Juices & Juice DrinksExotic presséUK Premium soft drinks producer BelvoirFruit Farms has added a new offering to itscanned drinks range. New Coconut & limePressé is a move away from the traditionalenglish fruit and flowers predominantly usedin the lincolnshire-based company’s products.

The pressé contains real coconut waterfrom young green coconuts, real pressed limejuice, and gently bubbling spring water. It canbe served chilled for a refreshing summerdrink, or used as the perfect mixer with gin,vodka or rum.

Pev Manners, MD of Belvoir, said: “This isan exciting new route for us to take here atBelvoir. This more exotic pressé recipe usescoconut water which we haven’t used before.Sales of coconut water have been soaringover the last few years due to its superbhydrating properties. So it seemed like theperfect new ingredient for us to work with.”

The new pressé comes exclusively in astylish 25cl slimline can, the third for Belvoir,which launched its best-selling elderflowerPressé and raspberry lemonade in can ver-sions in 2013.

Belvoir worked with Big Fish Design todesign the bespoke can which reflects thepremium image of the Belvoir brand andmarries well with its elegant range of glassbottles that come in 250ml, 500ml and750ml.

Sunny D with a twist UK Sunny D, a popular kids’ juice drinks, islaunching a new Sour Cherry Twist flavouraimed at the family market. It is the firstmajor chilled juice drinks brand to introducea cherry variant.

Sour Cherry Twist has all the traditionalSunny D zingyness – a sour hit followed byzingy sweetness – building upon the growingsour taste profile within soft drinks, carbon-ated drinks and confectionery.

The tangy Sour Cherry Twist flavour cameout top in taste trials carried out among 200consumers as part of the brand’s new prod-uct development process. It performed evenbetter than the very successful core flavourTangy Florida and the new Juicy Orange Pas-sion flavour launched in 2013.

The new Sunny D Sour Cherry Twist willbe available in a 1 litre PeT bottle and will sitin chiller cabinets next to top selling Sunny DTangy Florida, Sunny D Smooth Californiaand Sunny D Juicy Orange Passion.

available to multiples, wholesalers andindependents, it has an initial listing in over

500 Tesco stores from the end of april.James logan, Commercial Director,

refresco Gerber said: “Sunny D is the fifthlargest brand in the chilled juice/juice drinkscategory and the first of these top fivebrands to introduce a cherry flavour. Capital-ising on the growth in chilled juice drinksand Sunny D’s own strong 29% year-on-yeargrowth, the new refreshing flavour willextend the Sunny D on shelf presence andbroaden its appeal.”

JAPAN reflecting the long tradition ofplum wines in Japan, Suntory liquors hasre-introduced a non-alcoholic plum winejuice drink and added a new pulpy counter-part.

Both are presented in 280ml bottles withcolourful wraps akin to the intricate pack-aging used by some alcoholic plum wines. atouch of gold and classical calligraphy helpposition this specialist range as premiumofferings.

Concentrated plum extract produced bySuntory, with lengthy marinating a key fac-

non-alcoholicplum wine juices

tor, is the basis of the two drinks.For the pulpy variant, this is blended with

peach puree.

Hallabong Citron & LemonKOREA Jeju Island is renowned not onlyfor its holiday appeal and temperatures thatare more comfortable than in the northernreaches of South Korea’s peninsula aroundthe capital, but also its tropical fruit, includingthe hallabong orange.

This juice has a distinctive appearanceand it is sometimes described as ‘funky’.

lotte Chilsung Beverage has a blend of

Hallabong, citron and lemon which it mar-kets as a healthy drink delivering plentifulvitamin C.

It is packaged in a 175ml can and 180mlbottle. They carry a Hallabong logo which iswidely familiar in Korea.

The drink is targeted primarily at womenin the 20-30 age group.

Soft Drinks International – April/May 2014 25JuICES & JuICE DRInKS

Sunraysia revampsrangesAUSTRALIA One of australia’s oldestjuice and fruit product brands, Sunraysia hasrejuvenated under the auspices of the Mel-bourne based Sunraysia Natural BeverageCo.

recent developments have includedincreasing the bottle size of the SunraysiaClassic range. The 1 litre packaging is basedon market research that identified a needfor improved value.

New flavours have also been added. Join-ing the long-popular Prune and Cranberryare apple & raspberry, red Grape, rasp-berry & açai and Heartbeet – a blend ofbeetroot and apple.

an enhanced organic range in 750ml bot-tles has met with very positive marketuptake.

Organic Pomegranate has been added tothe Organic Orange and apple flavours,while vegetable options have also beenadded: Mixed Vegetable & apple and CarrotOrange & apple.

Enhancing withjuiceUSA Minute Maid Drops lemonadeFlavoured water enhancer is made withapple and lemon juice concentrates.

This kosher certified product can bedrunk anywhere at anytime, contains 3%juice when diluted in water as directed, andretails in a 1.9 fl oz resealable pack, whichmakes 28 servings. It is also available inmango tropical flavour.

PoM Wonderfulexpands rangeUK POM wonderful, renowned for its 100%pomegranate juice, has launched a new pre-mium juice blend, POM wonderful Pome-granate and Cloudy apple juice.

The new flavour was developed to enticeUK consumers to try something a little moreexotic like pomegranate, by combining it witha traditional and well known UK flavour.

extensive research testing several differentblends was carried out in the UK and thisnew zesty combination proved the mostpopular.

each 71 ml bottle contains the juice fromthree Californian wonderful pomegranatesand two apples.

“Flavour innovation continues to be agrowth factor for the UK juice category,” saysMichael Franklin, UK Sales Manager for POMwonderful. “equally important is the factthat the new POM wonderful Pomegranate

Squash’d in spaceUK The award-winning British visual effectsteam behind this year’s biggest blockbuster,Gravity, accepted a challenge that tookthem to new heights

To celebrate the launch of robinsonsSquash’d from Britvic, the new portablesquashcapsule that makes 20 drinks any-where, robinsons recruited Framestore, theOscar-winning VFX team behind Gravity, totest the limits of their £200 million newproduct.

as part of the partnership, a first forboth Framestore and Britvic, robinsonschallenged the award-winning team toshoot the making of robinsons anywhere,even in zero gravity.

a crew of eight people had just 15 sec-onds of weightlessness created by a plung-ing plane to film a water balloon beingburst with a pin and the robinsonsSquash’d liquid being mixed with waterdroplets which floated wildly through air.Fear, frustration, funny facial expressionsand 4 litres of water later and the result isa visual feast of colours, floating liquids andzero gravity artistry captured in an extraor-dinary two minute video.

robinsons Squash’d is a pocket-sized66ml capsule of highly concentrated squash,which makes 20 drinks, in three brand newflavours.

and Cloudy apple juice is made with 100%juice, with no added sugar, flavours orcolours.”

POM wonderful Pomegranate andCloudy apple juice 710ml bottle has an rSPof £3.56.

26 Soft Drinks International – April/May 2014JuICES & JuICE DRInKS

Fruit & veg to goUSA Minute Maid Juices To Go has intro-duced two new flavours to its product line,Minute Maid Tropical Blend and Minute MaidBerry Blend. The new blends are the firstMinute Maid Juices To Go products to con-tain vegetable juice. They are available inconvenient 15.2 fl oz single-serve bottles,which are perfect for active lifestyles.

Minute Maid Tropical Blend is made withcarrot, pear, mango, and pineapple juices, and100% of the recommended level of vitaminsa and C. The Berry Blend contains pear,grape, purple carrot, pumpkin, beet, blue-berry, raspberry, and strawberry juices and100% of the recommended daily dose ofvitamin C.

The extension ofthe Minute MaidJuices To Go productline will be supportedwith an integratedmarketing campaignthat includes point ofsale, direct consumerengagement initiativesand advertising. Thenew varieties, as wellas others in the rangeincluding Minute MaidOrange Juice andMinute Maid appleJuice, are availablenationwide in conven-ience stores and any-where single-servejuice is sold at a sug-gested retail price ofUS$1.79-US$1.99.


Just Juice goestropical UK Just Juice, the popular juice brand exclu-sive to the convenience sector, is launching alimited edition Orange, Mango and lime‘Brazil blend’ juice drink in May, to capitaliseon the interest in all things Brazilian thissummer in the lead up to the world Cup.

The new Just Juice on-the-go drink has afresh zingy flavour reflecting the exotic andcarnival atmosphere of Brazil and is availableuntil the end of July.

The 20% Orange, Mango and lime JustJuice juice drink retails at £1 and comes in asix x 500ml PeT format. It builds on the suc-cess of the redesigned Just Juice 500mlorange and apple flavours and will appeal toconsumers wanting a more exotic tastefrom a trusted brand.

also, on limited edition this summer untilthe end of July is a Just Juice on-pack pro-motion on 1 litre and 500ml price markedorange and apple packs to win a personaltennis lesson with John Mcenroe. One litrepacks will also be on a ‘two for £2’ offer and

the 500ml packs price marked £1.James logan, Commercial Director,

refresco Gerber said “Just Juice has seen 8%year-on-year volume growth. The new sum-mer Just Juice packs will drive sales furtherwith the new Brazilian style flavour attractingnew customers.”

INDIA The world’s number one kids’ bev-erage brand is extending its internationalfamily by adding a promising new member :India. Now, Capri-Sun will be available in allBrIC countries. working together with itsIndian licensee par tner SDU Beverages,Capri-Sun has developed four distinctflavours for India in a stand-up pouch withan attached straw.

Capri-Sun will be manufactured locally ina new facility in Hyderabad, India, by thelicensee SDU Beverages. “we are veryenthusiastic about the par tnership withCapri-Sun and cannot wait to bring thisglobal success to India”, said Kishore agar-wal, owner and Managing Director of SDUBeverages. all start-up raw materials will besupplied by wild, the leading producer ofnatural ingredients for the beverages indus-try, and the pouch-filling lines will be sup-plied by wild-Indag.

The empty stand-up pouches will befilled and packed directly at the productionfacility, guaranteeing a constant level ofquality for all Capri-Sun products.

as taste preferences vary from onecountry to another, Capri-Sun producesspecial versions for each country tailoredto suit the local tastes. Together with itspar tner SDU Beverages, Capri-Sun hasdeveloped four different flavours for India:Mango, Orange, apple, and Mixed Fruit. alocal study showed that all flavours scoretop marks when it comes to overall opin-ion.

Capri-Sun considers India to be a marketwith tremendous growth potential: with apopulation of over 1.2 billion people and agross domestic product of US$1.8 trillion,the country has a population growth rateof 1.3%.

“Our vision is to bring joy and smilingfaces to all kids around the world withCapri-Sun. Now, we have the opportunityto spread the fun and great taste of ourproduct in the Indian market in whichalmost one third are children under 15years of age. we are proud to launch withCapri-Sun the first all natural fruit juicebeverage drink in India which is specificallyaddressing the needs and desires of chil-dren”, says Carsten Kaisig, CeO of Capri-Sun. “we are convinced that both Indiankids and mums will love Capri-Sun.”

Capri-Sun goes to India

Banana nectarwith steviaGERMANY Granini Fruchtig & leichtBanane mit Stevia (Banana Nectar with ste-via) contains 30% less calories than regularnectar. The product retails in a 1 litre bottleand contains approximately 30% fruit.

Sourced by Mintel,email: [email protected]


water & water PlusPRoDuCTS

Summer DrinksFINLAND Hartwall has added to itsNovelle speciality mineral water productsstable with the mid-March launch of a newraspberry and rhubarb flavoured offeringthat will target the summer market in Fin-land. Novelle Vadelma-raparperi (rasperryand rhubarb) is being marketed as a thirstquenching and refreshing light beveragethat is calorie and salt-free.

“Unflavoured and lightly flavoured min-eral waters greatly appeal to Finnish tastes.Finns like to try new flavours and cravealternatives,” said Tea Ijäs, Hartwall’s waterbeverages’ Brand Manager.

Novelle Vadelma-raparperi will be soldin supermarkets and conveniences stores inrecyclable single or twin pack 1.5 litre plas-tic bottles.

Hartwall earlier announced the launch ofPommac rosé, another new alcohol-freebeverage aimed at the summer market.Pommac rosé is naturally coloured usingred berries with added texture and flavourcoming from currents and cranberries. Thedrink is unusual in that it is matured in oakbarrels for at least three months.

launched in early March, Pommac roséis being marketed as a party drink and abubbly non-alcoholic alternative to Cham-pagne. The product is being distributedthrough supermarkets and conveniencestores in 0.275 litre glass bottles.

Har twall already produces the fruity

drink Pommac, which is sold in 0.5 litre and1.5 litre recyclable plastic bottles, and Pom-mac light, which is available in 1.5 litrerecyclable plastic bottles.

Pommac became the first soft drink soldnationally in Finland when it was importedfrom Sweden in 1930. Finnish productionbegan soon after. Hartwall began to bottlePommac in 1950. Pommac rosé marks thefirst spin-off innovation by Hartwall fromthe original Pommac drink.

Adult refreshmentUK a new premium, sparkling soft drinksbrand has been launched in the UK inresponse to the growing demand forhealthier adult style refreshments. Koji ismade with carbonated spring water infusedwith a complex extract of natural fruits. It iscompletely natural, with no artificial sweet-eners and only contains 49 calories a bot-tle. The products and the productionmethods have been developed by FutureDrinks Company.

Tim Chater, co-founder of Future Drinks,comments: “Koji is a category enhancingproposition; by introducing Koji we aim toadd value and choice to the market. weknow that within the soft drinks market(5.5 billion litres and up 2% year on year),the growing segments are adult soft drinks(valued at £163 million and up 4%) and thebottled water market (954 million litres andup 9%). It is healthy products that are setto drive growth in the soft drinks category.we are also well positioned to capitaliseon the current anti-sugar campaign and

with the government proposing to intro-duce a sugar tax and have the subject highon its health agenda, we are confident thatKoji is relevant and will arouse significant

interest.” Future Drinks Co set out to create soft

drinks of quality and integrity. with a back-ground and expertise in both the softdrinks and sugar markets, Tim Chater andhis partner, luke Sapsed, had one priority:“we wanted to create a great tasting, cleanand healthy drink. we have developed thisproduction method ourselves, taking inspi-ration from a Japanese infusion process. Itproduces a soft drink, flawless in our view,as it is all natural, very low in sugar anddoesn’t compromise on taste. The result isa sophisticated drink that is a more inter-esting alternative to cordials and water, withless sugar than most juices and doesn’tcontain stevia,” continues Chater.

lightly sparkling, 100% natural and addi-tive free, Koji is available in three variants:Mandarin and Cranberry; lemon and Gin-ger ; and elderflower and lime. “The rangeof three flavours has been carefully consid-ered to reflect a sophisticated UK con-sumer palate. The contemporary, stylishpackaging and glass bottle gives Koji a pre-mium look and feel on the shelf or in thechiller cabinet with high appeal for themodern, health conscious consumer,” addsSapsed, who is also Sales Director forFuture Drinks.

Koji is currently available in a range ofthree flavours in 330ml glass bottles withan rrP of £1.50-£2.


AUSTRIA römerquelleemotion ananas-ZitroneMineralwasser (Pineapple &lemon Flavoured Mineralwater) comprises carbon-ated natural mineral waterwith the sweet taste ofpineapple and slightly sourlemon. It is said to refreshfrom within and is low incalories. The product retailsin a 1 litre bottle.

Water with vitaminsUSA wegmans aqua-VFruit Punch Flavoured Vita-min Infused water Beverageis gluten-free, lactose-free,suitable for vegans and lowin sodium.

The pasteurised productcontains B vitamins andpotassium and retails in a20 fl oz bottle.

Fruity water

Innovative flavours andtrendy package designare major positioningattributes for Mintabrand,” says JeniaKokotuha, founder ofMinta.

Minta is also avail-able in Original (for-mulated with purecane sugar), and Diet(sugar-free) in 10 ozcans, 12 oz customPeT bottles and 355mlcustom glass bottles.The products are soldthrough specialitygourmet and natural

food stores, mainstream supermarket chains,retail stores and restaurants nationwide, andin Canada.

30 Soft Drinks International – April/May 2014PRoDuCTS

Carbonates

JAPAN a limited edition lightly carbonatedmalt beverage from Suntory liquors is beingbilled as ‘all-free’: no alcohol, almost zerocalories and carbohydrates.

Suntory all-Free Citrus Sparkle blendsTsubuyori malt and lemon for a refreshingspringtime drink.

It is presented in a 355ml can with fruitand malt graphics.

All-Free CitrusSparkle

Lighter presséUK Premium soft drinks producer BelvoirFruit Farms is extending the brand with alighter version of its elderflower Pressé. with30% less sugar ; the elderflower Pressé lightis more delicate in taste than the originalpressé but with the same heady, floral aro-mas of freshly picked elderflower, tangy cit-rus from pressed lemon juice and gentlebubbles – just a little lighter on the calories.

Pev Manners, MD of Belvoir Fruit Farms,says; “we are very excited about the launchof this lighter pressé. Our team spent a longtime developing the recipe, trying out vari-ous ways to cut down on sugar withoutcompromising on the much-loved taste. wewanted to avoid using nasty artificial sweet-eners, so instead experimented with thesugar level until we reached the perfectamount.”

elderflower Pressé isthe biggest selling presséin the Belvoir range so itwas the obvious choicefor extending to a lighterversion. It is aimed atthose wanting to cut backa little on calories but stillenjoy the pleasures ofBelvoir’s ever-popularbubbly soft drink.

The product is avail-able in a 75cl bottle fromfine food wholesalers andsuppliers to the cateringand on-trade or fromleading supermarkets, del-icatessens, food halls, andfarm shops.

Spendrup launchesLoka CrushSWEDEN Spendrup has launched lokaCrush, a carbonated fruit flavoured bottledwater drink that contains real fruit extractsand natural sweetness sourced from fruitand natural flavourings. loka Crush is beingsold in three flavours: raspberry, lemon andpear. The drinks contain no artificial sweeten-ers, colourings or preservatives.

“loka Crush represents many years ofproduct development, so it's fun to be ableto offer a product that the market and con-sumers have long been looking for,” said Ste-fan Santos, Spendrup’s Marketing Manager.loka Crush is being sold through supermar-kets and convenience stores in 50cl and140cl PeT bottles.

The launch of loka Crush in Sweden was

Canned strawberrymint sodaUSA Minta Beverages, a naturally flavouredmint soda manufacturer, has announced theexpansion of its rapidly growing brand withthe addition of Minta Strawberry. The newStrawberry-Mint flavour will debut in storesthis May.

Minta Strawberry delivers tastes of straw-berries followed by the refreshing finish ofmint. It has a light carbonation and anaroma of a ripe strawberry with a hint ofmint.

The company is introducing the newflavour in 10 oz (296ml) slim aluminiumcans from Crown, pioneering the Northamerican market with the ‘trendy’ new bev-erage container.

“when today's consumers are demandingbeverage containers that reflect theirincreasingly health-conscious lifestyle webelieve we are moving in the right direction.

preceded by a capital investment projectwhich resulted in the establishment of a sep-arate sealed PeT product line to ensure

quality without the need for preservatives,artificial colourings and sweeteners in theproduction process.


Pepsi Cola and rCCola, much effort isneeded to enter intothe crowded marketand we have decidedto pursue a productnot previously avail-able in Israel,” saidZwi williger, chair-man of willi-Food.Initial considerationhad been given to

creating a house brand, he said, but GreenCola’s innovative natural attributes appealed.

among the Dew Nation,and has generated morethan 30,000 mentionson Twitter in the pastthree years.

“every week, 36 mil-lion people come toTaco Bell and see – orbuy – Mtn Dew BajaBlast, and now we'reable to expand ourreach of this fanfavourite to millionsmore,” said Chris Brandt,Chief Marketing Officer,Taco Bell. “we are allabout putting a twist onthe traditional, from

innovative menu items to exclusive Taco Bellbeverages, which is why we'll continue towork with our partners at PepsiCo to findand create the best experiences for our cus-tomers.”

Mtn Dew Baja Blast will be available insingle serve 20 oz bottles and 24 oz cans, aswell as 12 packs of 12 oz. cans.

Soft Drinks International – April/May 2014 31CARBonATES

UK SodaStream, the beverage brand thatallows consumers to make fresh sparklingwater and soft drinks at home, is to launcha new limited edition variety of colas in theUK.

Set to exclusively debut in The rangestores from the end of March, the collectionwill include Cherry Cola, lime Cola, VanillaCola, Caffeine Free Cola, Diet Cherry Colaand Diet lime Cola. The flavours will beavailable to purchase in a six portion packfor £4.99 (rrP) – each single serve sachetwill make 1 litre of home made soda.

SodaStream syrups are a healthier alterna-tive to other leading pre-packaged softdrinks and contain up to 70% less sugar andcarbohydrates, says the company.

Fiona Hope, Managing Director at Soda-Stream UK says: “Our new range has beenexpanded to cater to cola lovers looking formore variety; whether they prefer an uplift-ing fruity taste or a refreshing and zesty dietoption, there is a SodaStream Cola foreveryone.

‘‘what’s more, the new six portion packprovides consumers with a great tasting andhealthier alternative that they can make at

Green Cola with steviaISRAEL Kosher foods specialist G.willi-FoodInternational has added soft drinks to itsportfolio, launching a kosher version of GreenCola.

Developed by ePaP in Greece, this diet-style cola is sweetened with stevia.

Other features include sourcing caffeinefrom coffee beans. No preservatives are used.

“In order to compete with Coca-Cola,

Ginger beer without alcoholFRANCE love CuisineShot Boisson FinementPétillante au Citron etextrait de GingembreSans alcool (French Gin-ger Beer without alco-hol) is made from naturalplant extracts related tothe history of aphrodisi-acs that goes back cen-turies, now having foundits way into this shot to‘enhance the imaginationand wildest dreams’,according to the produc-ers.

next step for PepsiFINLAND/CANADA Pepsi Next hasbeen launched on to the Finnish market byHartwall. The company’s pre-launch testingfound that Finns were most receptive to theproduct’s sugar content, which is 30% lowerthan regular Pepsi. according to leena Kosk-inen, Hartwall’s Marketing Manager for softdrinks, Pepsi Next creates a new productcategory in Finland between the traditionallysweetened and calorie-free cola beverages.

Sweetened with sugar and extracts fromstevia plant, Pepsi Next was launched in Fin-land at the end of March.

“Finland is among the first countries in theworld to launch Pepsi Next, so this is a veryexciting time. The market has been eager forsomething new for a long time. Pepsi Nextcombines the real taste of cola with today’sdemand for a product containing less sugar,”said Koskinen.

Pepsi’s stable of offerings in Finland cur-rently consists of the traditional sugar sweet-ened Pepsi and PepsiMax, Finland’s mostpopular sugar-free soft drink which waslaunched in the 1990s. Pepsi Next is sold inrecyclable 0.5 and 1.5 litre bottles and six-pack 0.33 litre cans in supermarkets, cafésand convenience stores.

The reduced calorie product with steviahas also been launched in Canada.

Dew’s Baja Blasthits retailUSA Mountain Dew has announced todaythat, for the first time, Mtn Dew Baja Blast–which was introduced 10 years ago as a‘Taco Bell Original’ – will also be available fora limited time in bottles and cans in retailoutlets.

The tropical lime flavoured beverage willhit shelves starting on 5 May. while MtnDew Baja Blast is always available at TacoBell, consumers will have to move fast tobuy it at retail, as the fan favourite will headback to Taco Bell exclusively at the end ofthe summer…or when supplies run out.

Mtn Dew Baja Blast is the second largestand fastest growing fountain beverage soldat Taco Bell. It is the most requested flavour

SodaStream offers colas

home. Using SodaStream, consumers cancustomise their drinks and make cola justthe way they like it – with more or lessbubbles.”

SodaStream plans to support the launchwith a poll on Facebook allowing fans tochoose their favourite cola flavour. The pollwill run in conjunction with the retail launchand the winning flavour will be launched in500ml SodaStream syrup bottles later thisyear.

Powered by a refillable CO2 cylinder, aSodaStream drinks maker allows consumersto turn tap water into sparkling water in aninstant, so that they can create home madecarbonated drinks by simply adding syrupconcentrate.

The limited edition cola portion packs wasavailable to buy in The range stores from theend of March for an exclusive period of sixweeks. Customers can also purchase theflavours online at www.sodastream.co.uk

SPAIN little MiraclesOrganic energy Black Tea,Ginseng, Peach & açaiagave energy Drink is nowavailable to Spanish con-sumers. This certifiedorganic drink comprises afusion of fruit juice, tastyblack tea, and the zing ofginseng, as well as the gentletaste of peach. The drink hasbeen sweetened with agaveand retails in a 330ml bottlefeaturing both a Qr codeand Facebook link.


Sports & energyPRoDuCTS

UK Scheckter's Organicenergy drink, Origi-nal and lite variants gained a new nationallisting in Tesco extra, Superstore and Metrofacia stores earlier this year. This adds to theexisting brand stockists in the UK of wait-rose, Sainsbury’s, wH Smith Travel, Holland& Barrett, Booths, Ocado, amazon, whole-

V steps up marketingARGENTINA Frucor Beverages’ V energydrink brand is becoming increasingly globalin its reach.

To boost sales in argentina, seen as amarket with high potential despite being upagainst several competing brands, V hasintroduced an advertising campaign builtaround zany TV celebrity rolo.

rolo is extremely well known inargentina, especially among younger demo-graphics, for his cheeky personality, cleverwit, positive attitudes and being down toearth, all very much in line with the interna-tional market positioning adopted by V.

He is also familiar for his afro – thisstands out prominently in the advertisingcampaign which embraces outdoor, in-storeand digital formats.

Sweet x EnergyDrinkJAPAN Ito en Sweet x energy Drink is anew limited edition variety for Family Mart,described as ‘energy drink in love’. It containsamino acid, açai extract and ginger. It con-tains no caffeine and has a refreshing berryflavour. This energy drink has less than 10%fruit juice content and retails in a recyclable200ml can. It was launched on 8 april, withan rrP of 160 yen.

Rocking flavoursUSA rockstar roastedCaramel Milk & Coffeeenergy Drink is a premiumblend that contains caf-feine, B vitamins, taurine,ginseng, guarana, and milkthistle. The product retailsin a 15 fl oz can.

Racey flavour promotionUSA aMP energy and racing superstarDale earnhardt Jr. have announced thedebut of a new sour grape flavour, Dale Jr.Sour, available for a limited time at partici-pating 7-eleven stores across the countrystarting on 2 april.

Dale Jr. chose the new sour grape flavourfor this limited edition aMP energy prod-uct, which features him and his No. 88Chevrolet SS on the can. “Selecting thegreat tasting sour grape flavour for aMPenergy was a fun experience,” said Dale Jr.“I'm excited for my fans to try it and tohear what they think.”

On Thursday, 10 april, six Charlotte, NC,7-eleven locations will feature unique DaleJr. Sour energy stands, where consumerswill have the opportunity to try the newflavour. In addition, Dale Jr. is scheduled tosurprise his fans by making an appearance

Little Miracles

organic listing

at one of the six locations, where he willhand out limited edition giveaways andsamples of Dale Jr. Sour onsite.

“like Dale Jr., consumers need realenergy to take on whatever the day maybring,” said aziel rivers, Director of Market-ing, aMP energy. “working closely withDale Jr., we created the new sour grapeflavour that we believe fans will reach foron race day or whenever they are lookingfor a boost of energy.”

foods, Planet Organic and many other dis-cerning retailers.

Scheckter's Organicenergy is a 100% nat-ural energy drink that is organic, Fairtrade,vegetarian and Informed Sport approved.The brand is attracting older non-energydrinkers to the category and adding incre-mental sales to stockists.

Scheckter's Organicenergy is also widelyavailable in South africa and the USa.

Soft Drinks International – April/May 2014 33SPoRTS & EnERGY


Kirin Loves SportsJAPAN Kirin Beverage Co has revampedits Kirin loves Sports line, improving thesodium content and the overall formulationto ensure it delivers optimum rehydration.

Introduced originally in 2009, it has builtup a good reputation as a sports supple-ment and is widely used by sports people inJapan. It is closely associated with thenational football team.

The packaging has also been given anoverhaul, with the blue, white and yellowlabelling designed to both appeal and inform.

Kirin loves Sports is sold in 555ml and 2litre PeT bottles.

Sugar-free energyUK emerge, the UK’s fastest-selling energydrink (according to SIG, all Snack ScanOutlets, 52w/e 15.09.2013), is expanding itsrange with a new sugar-free product.

emerge Zero offers customers the sameenergising taste and great value thatemerge is known for without the traditionalcalorie content. The result of months ofproduct development, emerge Zero boastsa recipe that promises to be far moreflavoursome than its competitors andhopes to bring a completely new taste sen-sation to the sugar-free market.

with an rrP of just 35p a can, andunder 10 calories in each 250ml serving,emerge Zero is the perfect choice for costand calorie conscious consumers. Broaden-ing its appeal even further, the product hasvibrant packaging and is set to benefit froma schedule of marketing and Pr supportplanned throughout the year.

with this latest launch, emerge hopes toreplicate the outstanding performance of

the brand’s existing emerge Sugarfreeenergy drink which experienced a huge81% volume growth during 2013 alone.Offering something new to the low caloriecategory, emerge Zero will sit alongside thebrand’s existing offering to ensure therange appeals to all areas of emerge’s loyalcustomer base of 16-24 males and beyond.

Calli O’Brien, Brand Manager for emerge,said: “The market for male-focused, sugar-

Epic performance the beverage category. with the launch ofepic energy in Dubai at Gulfood the bever-age maker give the visitors a ‘sneak peekinto the future of energy drinks’ with itsenvironmentally friendly and healthierenergy drink.

epic energy Drink will also be launching anew Pomegranate energy Drink in 2014,using the same blend of its classic energydrink, but with the additional natural bene-fits of pomegranate, including naturalantioxidants and energy inherent in thefruit.

MIDDLE EAST epic energy Drink was atthe Gulfood exhibition to showcase its‘completely refreshing change’ to theenergy drink category, with its refreshingoutlook, as well as a flavour developed aftertwo years’ research & development.

epic energy Drink launched its black canwith matte finish and in a 330ml resealablecan, the first company to launch it in theMiddle east and africa region. exhibiting atGulfood for the first time, epic energyDrink received tremendous feedback fromdistributors and trade visitors. Potential dis-tributors have already been identified andshortlisted in most of the main products,and hope to be signed and sealed afterGulfood.

epic is a premium energy drink brand byGrenade energy ltd UK, an innovative bev-erage company based in london whichpushes the limits of product design and for-mulations to create the ‘next big thing’ in

free drinks continues to be strong and webelieve that 2014 is the year for innovationwithin this category. emerge Zero isdesigned to taste like regular emerge, with-out the sugar or the ‘diet’ or ‘light’ connota-tions that are so often are linked withsugar-free products.”

emerge Zero is already being soldthroughout the UK in The Co-operative,Todays, and Nisa stores with fur therlaunches planned throughout the spring.

The wider emerge range is aiming toreach new audiences and new heights withits 2014 marketing strategy, which includeseverything from student targeting to a ‘sim-ply stratospheric’ campaign.

Perhaps the most adventurous elementof the marketing mix, emerge’s Face inSpace campaign, will offer fans an ‘out ofthis world’ opportunity to see their face inspace.

For 2014, the brand will be also belaunching a new student sampling campaignvia HelloU which will see products placedin student starter packs to encourage themto try it, and will be supported by a pro-gramme of wider marketing. It will also besponsoring Insomnia, the UK’s biggest gam-ing festival, as well as a high profile partner-ship with a top-secret game which is set tolaunch later this year.


FunctionalsPRoDuCTS


NORWAY TINe’s Biola brand waslaunched in 1997 with several yoghurts andfermented milk. It was also an importantyear for Valio, whose Valio Gefilus brandjuice drinks with lGG made their debut.

Two success stories have come togetheremploying Valio’s easily transferable lGGtechnology.

The Biola brand has been built with careand by 2004 was a force to be reckonedwith. Biola has continued to strengthen andtoday holds a 57% share of the fermentedmilks market along with a presence inyoghurts, says Puja agarwal, Brand Manager,Biola.

Its success can be credited to dialoguewith opinion leaders such as health careprofessionals who champion the healthbenefits of Biola and its positive effect onthe immune system.

In spring 2012, TINe decided to extend

Drink to combatdementiaUK Brainwave is a scientifically developedfunctional soft drink, which is designed tohelp keep the brain healthy, and could alsohelp to reduce the chances of developingalzheimer’s disease and dementia later inlife.

The drink has been inspired by inde-pendent and published research – commis-sioned by Brainwave – which shows apositive relationship between drinking greentea at a certain level, combined with othernatural ingredients at a specific dosage. Thiscombination helps the body to absorb theoptimal amount of green tea – which hasbeen proven to help to reduce the risk ofcognitive degradation.

It is recommended that Brainwave is con-sumed daily to maintain optimum long termbrain health. That’s why Brainwave is onlysold in multi-packs of 24, and is only avail-

Relax, Renew & PowerUK Purelosophy, a Zurich-based wellnessdrinks company, is expanding into the UKmarket with its innovative trilogy of pureand naturally efficacious drinks, with a for-mula that specifically addresses differentlifestyle needs.

The three products are relax, forunwinding; renew, for restoring; and Powerfor recharging.

The drinks contain alpine water, fruitjuices and herbal extracts without refinedsweeteners, colours or chemicals.

The carton format is ‘arguably the leastdamaging format to the environment’according to the company, in terms ofrenewable sourcing, recycling and carbonfootprint.

Detox JuiceBRAZIL Sempre Vivaalimentos Saudáveis SucoDetox (Detox Juice) iscold pressed and 100%natural, made from apple,cucumber, celery, cabbageand lime. This product isfree from preservatives,chemical additives, sugarand gluten, and retails in a500ml bottle.

Biola takes off

Biola into a new market characterised byconsumers looking for functional benefitswith their juices. Brands in the Norwayjuice market otherwise compete on eitherprice or premium.

“launched in February 2014, we’re offer-ing a new juice product, the first of its kind

able online at www.brainwavedrinks.comBrainwave contains only natural ingredi-

ents which could help to reduce cognitivedegradation, and is available in one flavour :a blend of Mango, Pineapple and Jasmine. Itis low calorie, with only 2.5 calories perbottle.

in Norway with functional effects. It’s agood fit with the Biola brand overall. we’replanning a TV campaign in conjunction withthe launch and will use digital channels tobuild awareness,” agarwal explains.

“TINe looked to its long-time technologypartner Valio for the key ingredient, theworld’s most researched lactic acid bacterialGG. Valio Gefilus juices have been sellingwell for many years and it struck us as aninteresting concept, especially for con-sumers in Norway who want the healtheffect but would prefer to get it from ajuice rather than a fermented milk product,or are lactose intolerant or simply don’tenjoy milk,” says Steinar evavold, Senioradvisor TINe r&D.

“From a demographic perspective we’retargeting families with small children andempty nesters who want to take care oftheir body,” says agarwal.

“The probiotic bacteria are delivered tous in a suitable form and added to the pasteurised juices prior to filling. Valio alsosupplies the appropriate technology, experi-ence and know-how to produce a juicewith excellent taste and quality,” evavoldexplains.

The products are manufactured at TINe’sOslo plant.

Send your news to:

[email protected]

Soft Drinks International – April/May 2014 35FunCTIonALSCannabisMoodlifter drinkAUSTRIA le Cannabis Moodlifter Drink isa vitalising, carbonated, fruit flavoured hempdrink with fructose, which is said to supportemotional well-being and lift the mood,when the inner drive is missing. This productretails in a 250ml can.

new look forGreen GateUK Parker williams has redesigned thelogo and new packaging for an innovativebrand that takes its inspiration from thepositive physical and emotional benefits tobe gained from a raw food diet.

Green Gate’s Signature Blend combinesover 50 organic or naturally grown superfoods in one healthy shake which helpsreplenish enzymes in the body and boostthe immune system.

Innessa Bauer, founder at Green Gatesaid, “If you have a passion for your prod-uct, Parker williams will transform that pas-sion into effective and on-brand packaging. Ivalued the level of professionalism andacute attention to detail that was put intomy packaging project.

“Parker williams was able to pull out theessence I envisioned for Green Gate andplaced a delightful end result into my eagerhands! I will be back and am happy to haveParker williams as a trusted branch on thetree of Green Gate.”

Kate Bradford, Managing Director atParker williams said, “It was a pleasure to

be able to develop the brand identity andpackaging for such a premium health andbeauty brand. we wanted to do justice tothe style and purity of the Green Gatebrand vision and create a logo that devel-ops the idea of a Green Gate into ahealthy future”.

Green Gate relaunched at the Naturaland Organic Products europe Trade Showin april and is available to purchase online.

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rTD Teas & CoffeesPRoDuCTS

UK Bubble Tea, a drink that has settledroots in asian suburbs, is quickly gainingpopularity with young professionals in theUK looking for an alternative to tea andcoffee. reacting to this latest craze, BubbleTea london has launched its version on thecapital’s market. and, says the company, 10pof each bottle sold will go to to the charityCancer research UK.

This is a drink that is on the oppositespectrum to the plain and dull looking cupof tea that many are very familiar with,explains the company. Furthermore, this teatastes slightly sweet but with far less sugarthan a typical soft carbonated drink, mean-ing Bubble Tea can be enjoyed without theadded guilt. It is available in a choice of pas-sion fruit, cherry, mango, strawberry andapple flavours, and made from daily freshbrewed green tea. The bubbles are the sizeof small marbles and the consistency of asoft sweet.

In its latest promotion, Bubble Tea lon-don invited drinks fans to enter a competi-tion for creative name ideas for its range ofdelicious flavours. The winner received two

Coffee ‘first’INDONESIA a new range of coffeerTDs has been launched in Indonesia bySuntory Foods International, the company’sfirst in this category in a market which isgrowing rapidly, albeit from a fairly smallbase.

Indonesia’s large population, improvedconsumer income and burgeoning tourismare all contributing to demand for tea andcoffee rTDs.

De’Koffie, presented in stylish 130ml PeTbottles, is based on Suntory’s long experi-ence with the Boss brand in Japan, workingwith local research and development staffto create a blend best suited to Indonesianpalates.

Three variants are offered: De’KoffieOriginal, latte and Mocha.

The range is marketed through GarudaFood Group, a joint venture which hasalready introduced iced tea beverages inIndonesia.

oolong & Rose TeaVIETNAM C2 Cool& Clean Tra O long &Hoa Hong (Oolong &rose Tea) is made withoolong tea and naturalrose extract. The prod-uct is said to help prevent the ageingprocess and control fatabsorption thanks topolyphenols in oolongtea. It is also said torelieve stress, andfreshen the body withnutrients contained inrose petals. The prod-uct is free from preser-vatives and retails in a500ml pack.

Partnership plansUSA Pure leaf Iced Tea, a product of ThePepsi lipton Tea Par tnership, todayannounced its partnership with Food &Wine to unveil a consumer engagementplatform for the magazine's Grow forGood programme, beginning with therelaunch of its co-branded website.

Grow for Good is a national campaign toraise public awareness and support forcharitable initiatives aimed at increasingconsumer access to locally and sustainablygrown foods. all 2014 initiatives betweenPure leaf and Grow for Good strive tobenefit wholesome wave, a non-profitorganisation that focuses on making fresh,healthy, locally grown food affordable andaccessible to everyone.

“Pure leaf has always been committedto providing premium taste through teamade from real tea leaves, and in 2014, wewant to reinforce our passion for realnessand help to provide others with access towholesome and sustainable foods,” said ericwhitehouse, Marketing Director, The Pepsilipton Tea Partnership. “Our shared passionfor superior quality makes Food & Wine, and

Bubble Tea in a bottle

tickets, worth £120, to see west end’sacclaimed The Book of Mormon for comingup with a creative moniker for the drinksphenomenon.

Kay wong, Founder of Bubble Tea lon-don said, “we want customers to be a partof Bubble Tea london by helping us pick aname for each of our tasty and tantalisingflavours. each fruity concoction is burstingwith flavour so we’re looking for namesthat are equally inspired and just as packedwith fun.”

The winner of the competition wasannounced as laura-Jane Baker, who chosethe names Piccadilly Passion; MetropolitanMango; Strawberry Shoreditch; CherryJubilee; and Mind the app(le), all a word-play on the london Underground.

specifically the Grow for Good platform,the best partner to help us effect changethrough our joint commitment to whole-some wave.”

Pure leaf is available in 18.5 oz singleserve bottles and a 59 oz multi-servecarafe. additional Pure leaf flavours includeUnsweetened Iced Tea, Sweetened Iced Tea,extra Sweet Iced Tea, Iced Tea with rasp-berry, Iced Tea with lemon (diet and regu-lar), Iced Tea with Peach (diet and regular),Not Too Sweet Peach Tea and Not TooSweet Honey Green Tea.www.softdrinksinternational.com

Soft Drinks International – April/May 2014 37RTD TEAS & CoFFEES

ExpandingStarbucksDiscoveriesJAPAN The chilled cup coffee and tea rTDrange marketed by Suntory Foods in Japanunder the Starbucks Discovery brand is con-tinuing to build market share through theaddition of new or refreshed variants.

Lemon flavourediced teaSOUTH AFRICA Bos lemon FlavouredIce Tea is made with organic rooibos. Thispasteurised drink is free from preservatives,colourants and caffeine, and certified halaland kosher. It retails in a 275ml recyclablecan. The manufacturer claims to plant onetree for every 2,000 cans sold.

Winter Melon TeaVIETNAM VihaMark FPI 100 Tra Bí Dao(winter Melon Tea) is described as a qual-ity beverage from Thailand. The productretails in a 330ml can.

orleans IcedCoffee gets newlookUSA Pearlfisher has created a new look forBlue Bottle Coffee’s New Orleans Iced Cof-fee. Though many iced coffee brands alreadycrowd the shelves, Blue Bottle’s offering isclaimed to be unique. One of the country'sleading artisan roasters, Blue Bottle boastseight cafés in and around the San Franciscoarea, six cafés in New york City and isserved in farmers markets and restaurantsnationwide. Now bringing its coffee expert-ise out of its cafes, Blue Bottle’s NewOrleans Iced Coffee is cold brewed for 18hours with organic roasted chicory, sweet-ened with organic cane sugar and cut withorganic whole milk.

The challenge for the brand was how toshare this offer and extend the intimate Blue

Bottle experience from carefully curatedcafés to a carton, reaching a larger audienceand standing out on shelves in mass retailers.

To help Blue Bottle surmount this chal-lenge, Pearlfisher created a new design forthe brand that stays true to the heart ofBlue Bottle Coffee and the founder, JamesFreeman’s original vision, at once challengingcoffee category cues while remaining mod-est and utilitarian. The carton cues dairy andevokes nostalgia, helping Blue Bottle’s offerstand apart from competitors.

Packaging has also been slightly enhanced,notably by an embossed Starbucks on thecap top.

among new releases are Seattle latte fea-turing richly roasted espresso beans, the Ital-ian style Milan espresso, and Kyoto Matchalatte which has been given a more balancedcombination of tea and milk to allow thistea’s distinctive taste to show through better.

earlier, the Starbucks Discoveries rangewas boosted by the addition of Vanilla lattewith extra Cream.


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Dairy & alternativesPRoDuCTS

FINLAND Valio, Finland’s leading dairycompany, has chosen Tetra Brik aseptic200ml and 250ml edge for its range ofbaby foods, protein drinks and creams.

“we are always looking to enhance ourcustomers’ experience and the new TetraBrik aseptic edge does exactly that. It isamazing to see the difference brought by asimple improvement – the sloping top cre-ates space for a larger cap which enablesthe liquid to flow more smoothly. The pack-age is really easy to pour or drink from,making it ideal for everyday use,” says Tuo-mas Salusjärvi, Vice President, BeverageBusiness Unit at Valio ltd.

Finland, a market that has the world’ssecond highest per capita liquid dairy prod-uct consumption rate will be the latest tointroduce Tetra Brik aseptic portion packsfollowing the success of the package withdairy and juice brands in a number of mar-kets including Saudi arabia, France, Belgium,Italy and Brazil.

“Consumer demand for smaller packageddrinks has been rapidly expanding for many

Choc milk withcoconutBRAZIL Chocolatco+ has been introducedby Brazilian dairy company latco in two vari-eties of chocolate milk containing flakes ofreal coconut. The two flavours are Chocolatewith Coconut Flakes and Chocolate andTropical Strawberry with Coconut Flakes.

The premium UHT products give con-sumers a totally new drinking sensation,because the flakes provide a perceptibleadded value. The products have been madepossible by drinksplus technology from SIGCombibloc, which allows beverages with upto 10% natural particulate content to beprocessed and aseptically filled in cartonpacks on standard filling machines from SIGCombibloc for liquid dairy products and non-carbonated soft drinks.

luciana Galvão, Head of Marketing at SIGCombibloc South america said: “Consumerstoday are more interested than ever in eatinga healthy and varied diet. and they’re also onthe lookout for special moments of indul-gence and new, unusual taste experiences.Beverages containing perceptible, natural par-ticulates combine both. They are right up-to-the-minute, and meet consumers’ demands.”

Products containing healthy bits havealready gained a foothold in many parts ofthe world – and now the innovativedrinksplus technology has reached Southamerica. latco, active on the Brazilian marketsince 1966 and today one of the country’sbiggest dairy companies, is an extremelyambitious enterprise that is dealing creativelywith the possibilities offered by the new tech-nology. Both Chocolatco+ flavours are filledin the carton pack combiblocSmall 250ml ona standard filling machine from SIG Com-bibloc for liquid dairy products. To fill theinnovative beverages, the machine CFa 712has been fitted with an easy-to-installdrinksplus kit. The two new chocolate drinksfrom latco are characterised by a very highcocoa content, combining premium qualitychocolate with flakes of real coconut.

The innovative drinksplus technology fromSIG Combibloc can create more than justbeverages containing coconut flakes. Pieces ofreal fruit and vegetables or cereals can alsobe filled without any difficulty. Individual bitscan be up to 6mm in length and width.

Cocio goes to theuK with a new lookUK Danish dairy company arla haslaunched its popular Cocio milk drink in theUK, with a new look created by designersDragon rouge.

For almost a year, Dragon rouge workedclosely with the Cocio team to refresh thebrand, building on its iconic status, appealingto new drinking moments, whilst also creat-ing powerful standout on shelf.

Cocio has always taken pride in its greattaste: its natural and quality ingredients worktogether to create a refreshing productexperience that adds enjoyment to manydifferent occasions. The brand has both styleand substance, perfect for its target audienceof young urban adults who like to live life tothe full.

In order to maximise Cocio’s impact onshelf and celebrate the brand’s iconic status,Dragon rouge removed superfluous graphicelements allowing the brand mark to be thehero. Silver foil is used in a minimal buteffective way to suggest premium andrefreshment. This confident, premium andunderstated packaging design underpins the

Valio launches inTetra Pak cartons

Cocio’s passion for quality.Sara robinson, Insight Manager at arla

says: “Dragon rouge helped us to really getunder the skin of the consumer in the UKmarket. Their new simple, clean identityreally builds on Cocio’s status as an icon inits native Denmark and connects with youngurban adults. By really paring back thedesign, they’ve created a product with realstandout, that stays true to its heritage.”

years, largely driven by the increase in on-the-go consumption. Tetra Brik asepticedge portion packs provide brands likeValio the opportunity to meet this demandthrough a user-friendly package with greatshelf appeal,” says Kim Nordstrom, Market-ing and Product Management Director atTetra Pak Finland. “we are very pleased tohave supported Valio with this launch.”


Soft Drinks International – April/May 2014 39DAIRY & ALTERnATIVES

up & Go fridgepacksNEW ZEALAND The australasian mar-ket is attuned to the concept of multi-unitfridge packs, possibly driven partly by thefamiliarity of similar beer packs.

Sanitarium is among the producers toadapt this convenience format, presentingits Up & Go breakfast beverage in fridgepacks primarily with families in mind butalso with an eye to busy young profession-als who only do occasional supermarketshops and would normally be buying thedrink in single units.

each of the fridge packs holds 12 x250ml single serves which can be accessedeasily.

The Up & Go liquid Breakfast range iswell established in both australia and NewZealand where the breakfast beverage cat-egory is highly competitive.

Drinking Fudge for caterersUK Drinking Fudge has been launched inthe UK to enable caterers to produce a milkor milk alternative drink in two flavours:Chocolatte and Original Sea Salted Caramel.

The product comes with a pump which isfitted onto the container. when the pump isdepressed 1.5 times it dispenses 30g of themixture into the chosen medium of milk orsoya milk for an 8 fl oz serving.

Smoothie with adifferenceAUSTRALIA a range of yoghurt smooth-ies from New Zealand is selling well in aus-tralian supermarkets since its introductionlate last year.

Made by The Collective, a key selling pointis the producer’s ‘signature handcraftedyoghurt’.

Flavours include C-Blast orange andmango; Boom! blackberry, blackcurrant andboysenberry; Super pomegranate, açai andgoji; zzoom! vanilla and honey; and GreenMachine kiwi fruit, feijoa, spirulina andwheatgrass.

The Collective produces a wide portfolioof yoghurt products as well as soft cheesesand traditional haloumi. It exports to severalinternational markets.

Starter packs are available, including amixed case of six Drinking Fudge bottles,two pump dispensers, tempting point-of-salematerials, table talkers, window cling and fullinstructions, plus individual mixed flavoursachets to encourage take-home sales

Kitchen Drinking Fudge is a year roundcrowd pleaser, mixing well with syrups andtoppings; or blending beautifully with fruitand crushed ice to create luxurious frappés.

Drinking Fudge is now available fromfudge experts Fudge Kitchen in 1.35g foodservice bottles at a wholesale price of£14.50, which contains enough for 43 x 8 floz servings (or 34 x 12 oz servings).

More milkshakeflavoursUK Frijj, the UK’s number one flavouredmilk brand (according to IrI) has launched anew range of coffee flavoured milkshakes.Made with coffee from Columbian coffeebeans, Frijj Coffee has varying caffeine con-tents dependent on the flavour ; latte,Caramel latte and Mocha. each comes in ahandy 220ml sized bottle – perfect for theon-the-go market. The range will also show-case Frijj’s reinvigorated logo and brandnew packaging design.

The rTD flavoured milk market is nowworth £253 million in the UK, and the cate-gory has grown in value by 15.3%; and involume 9.3% growth (IrI, 52 w/e 01.02.14).

Coffee flavoured milk drinks show stronggrowth (49.1% value; and 61.1% volume)ahead of the total market (IrI, 52 w/e01.02.14).

rachel Moffatt, Head of Marketing Frijjcomments: “with a unique shopper profile,the new range aims to generate incrementalvalue to this category by attracting newshoppers and encouraging existing con-sumers to trade up. Frijj Coffee delivers a‘full on’ unique thick and frothy coffee milk-shake experience – a key differentiator andan important benefit for the Frijj range. Thegreat personality of Frijj will bring some funto a relatively serious sector.”

Frijj Coffee will reinvigorate the Frijjbrand currently worth £52 million accordingto IrI. The range was launched at the end ofMarch in Tesco, rolling out to other majorretailers in the following weeks.

40 Soft Drinks International – April/May 2014MARKET AnALYSIS

India

As the middle classexpands theconsumption ofsoft drinks willincrease too,reports RichardCorbett.

Understanding

Fizzy drink giants, Pepsi and Coca-Cola areoptimistic about the prospects for soft drinks

in India and that is borne out by the money theyare investing. Back in December of last year Pepsiannounced that it is going to be pumping in US$5.5 billion over the next five or six years – afigure that rivals that of Coca-Cola’s commit-ments. Coca-Cola expects its investment to yielddividends and make India its fifth biggest globalmarket by 2020. The optimism can be traced tothe fact that according to drinks researchersCanadean, India soft drink consumption per capi-ta remains’ well below 15 litres.

Opportunities for growthIf you look at the other BRIC markets, then Indianper capita consumption is considerably underde-veloped. The Chinese drink a little over 60 litresof soft drinks each year, the Russians 92 litres andthe Brazilians 161 litres. At the moment Canadeanreports that the Indian soft drinks market is wellunder 20 billion litres, which is little more thanhalf of Germany’s. If each of India’s 1.2 billionpeople could be encouraged to drink just 10 litresmore a year, that is not that much more than atablespoon a day, then that would add 12 billionlitres of sales – the equivalent of the total UK softdrinks market.

India is hot too and that means that refresh-ments needs will be higher, amplifying the poten-tial further. As the middle class expands theconsumption of soft drinks will increase too, facil-itated in part by spiralling refrigerator sales. It isnot just fridge sales in the home but also in shops,kiosks and other outlets that will help to push upthe demand for soft drinks: soft drinks deliver farmore pleasure when they are sold chilled.

Canadean estimates point to double digit soft

drink volume growth in 2013 which is better thanRussia (2%) and Brazil (1%) but still falls short ofChina, which saw soft drinks rise by 14%. Theproblem with India is that the authorities have notexactly welcomed the industry with open arms.Coca-Cola even had a sustained period out of themarket between the 70s and the early 90s. A littleover a decade ago the issue of pesticide residuesblew up into a major issue. The allegations werecontested rigorously but the public relations fall-out and negative public perception is difficult tochange. Even today the legacy of those days helpsshape the attitude of consumer and the State. TheFood Safety Standards Authority of India (FSSAI)has added to the regulatory burden on beveragecompanies since 2011. New legislation nowrequires companies to report on pesticideresidues and adhere to rules on packaging labels.This has had a particular impact on products soldin the packaged water, juice and nectars categorieslast year.

Political pressureIn January this year there were calls in India tobring in a 20% tax on some soft drinks to curb ris-ing obesity. A study suggested that such a taxwould cut obesity by 3% and help reduce futurerates of diabetes. The trouble for the industry isthat this would further push up prices and putfizzy drinks out of the reach of even more Indians;and when Indians cannot afford soft drinks thenthe water that is used in their manufacture makesthem even more of a villain to the people. This isa major issue for the soft drinks industry becauseit means that soft drinks become a political issueand in the run up to this year’s election soft drinksare an easy target for eager politicians looking tocurry favour with the electorate.

Price was certainly an issue in the performanceof the soft drinks market in 2013 with fuel andvegetable prices pushing up inflation, eating intodisposable incomes and particularly impacting onconsumption in urban areas. Consumer confi-dence had been further weakened as the economylost some of its sheen – although the market grewmore quickly than had been expected in the sec-ond half of the year. The economic environmentwill have more of a tangible effect on the carbon-Canadean report strong growth for water but other categories have fared less well.

Source: Canadean

Soft Drinks International – April/May 2014 41unDERSTAnDInG InDIAates category and although, like the economy,there was an acceleration towards the end of theyear, volumes were up by just 4% last year. Thiscompares unfavourably with the 14% jump inthese fizzy drinks in 2012.

Carbonates and bottled waterIn contrast to more developed soft drinks markets,carbonates make up just a third of soft drinks, andit is packaged waters that are the mainstay of thesoft drinks sector accounting for more than half ofall soft drinks traded in India. As Indians becomeincreasingly affluent, clean and safe water is highon the priority list on which to spend their dispos-able income. In contrast to the carbonates catego-ry, Canadean suggests that the bottled watermarket grew by as much as 17% last year.Impressive growth, but it is not the branded prod-ucts that are driving the market but the regionalunbranded products so the benefits to outsideinvestors are less pronounced.

The extent of the underdevelopment of theIndian soft drinks market is reflected in the factthat between them the packaged water and thecarbonates market make up 87% of the soft drinksconsumed. The only other category above a bil-lion litres is the still drinks category. These makeup around 7% of the total but last year remainedflat due to a lack of marketing support and someless than favourable weather conditions. Themango flavour leads the category and after a bettermonsoon in 2013, Canadean is expecting a betterharvest, and subsequently lower prices shouldpush up consumption.

Juices and dilutablesThe rest of the soft drinks market makes up lessthan a billion litres. The demand for juice is lim-ited to just 26 million litres and is falling; thereare simply too many freshly squeezed alternativeson sale on street corners to justify consumers buy-ing packaged products. Opportunities for pack-aged juices and also nectars look very limited infuture.

Squashes and dilutables do have a following,mainly because they are a low cost alternatives.Traditional fruit flavours such as amla, aloe veraand litchi are helping to push the marketupwards, but again growth rates are sluggishwhen compared to water.

Energy drinks, sports drinks and iced teaFive million Danes drink more energy drinks thanthe billion or so Indians, but this category is

enjoying double digit growth. Most Indians aresimply priced out of the category although theTzinga brand has made good headway by posi-tioning itself as a lower priced energy drink par-ticularly in the Tier II cities which are pushing upthe market.

The energy drinks market may be small but atleast it is growing in India. That is more than canbe said for the sports and iced tea categories.Sports drinks fail to fit into the social habits ofmany Indians while iced teas remain niche.Keeping iced teas cool and extending their shelflife have been a considerable handicap for opera-tors.

Complex and unpredictableAs iced teas and sports drinks illustrate, the softdrinks market in India may be underdevelopedbut you cannot just assume growth. Canadeandoes expect the Indian soft drinks market toquicken to 14% this year but this wonderful andfascinating part of the world will continue to be acomplex place in which to trade and relativelyunpredictable in the short term. In the longer termthe soft drinks market does have plenty of prom-ise and over time Indians will switch from hot tocold drinks, but it will be an erratic journey. n

Converting hot drink share into soft drink share is the opportunity.

Source: Canadean

According to Canadean, India tops the growth rates over five years but from a very small base.

Richard Corbett is a StrategicAnalyst at UK-based CanadeanLtd, the leading globalbeverage research consultants. Email: [email protected]

Source: Canadean

The Tzinga brand has made good headway bypositioning itself as a lower priced energy drink

42 Soft Drinks International – April/May 2014EVEnT PREVIEW

inspiration from the nutraceutical industry

Vitafoods

For nearly two decades Vitafoods Europe hasbeen at the forefront of the nutraceutical, func-

tional food & drink and dietary supplement indus-tries. The show has provided a platform forsuppliers from across the globe to launch some ofthe most forward thinking ingredients, raw mate-rials, products and technologies, as well as a meet-ing place for industry professionals to discuss anddebate the industry’s biggest topics and latest sci-entific updates.

In 2014, Vitafoods Europe is poised to max-imise business and learning opportunitiesthroughout the three day event for brand owners,manufacturers and retailers to meet with suppli-ers to generate new business opportunities andgain practical advice on launching new productsto market. With the addition of new theatres,extended Innovation Tours, a new modular con-ference format and premium content, visitors willnot be short of things to see in Geneva.

More than 700 suppliers will showcase theirlatest innovations including Advanced Enzymes,Davisco Food International, DuPont Nutrition andHealth, DSM, Mediplant and Naturex will returnto the show floor and names such as DianaNaturals and Lactalis are set to make an appear-ance for the first time. Upwards of 13,000 buyers,influencers, thought leaders, scientists and R&Dprofessionals will converge at the event wherebusiness opportunities abound and all of theindustry’s biggest health topics and trends will becovered including cardiovascular disease, activeageing and joint health, as well as a special focuson packaging and product labelling.

Vitafoods Portfolio Director Chris Lee says:“Initiatives by governments and consumer groupshave increased awareness about the relationshipbetween diet and health, encouraging individuals

to re-evaluate food and drink choices. However, ashealthcare providers around the globe struggle tocope with soaring obesity rates and ageing popu-lations, opportunities are opening up fornutraceutical manufacturers who can offer alter-natives that improve health and wellbeing. AtVitafoods Europe this year we have added newcontent to ensure visitors are equipped to takeadvantage of these opportunities by sourcinginnovative ingredients, tapping into new marketsand developing products that match markettrends. Visitors also benefit from the co-locatedConference and Finished Products Europe givingthem three-in-one access and they can also takeadvantage of premium but cost effective contentincluding in-depth presentations and a new mas-terclass on launching successful products to mar-ket.”

Discover new ingredients and innovations Providing a guide to the most exciting ingredientsand products on display at the show, InnovationTours will lead visitors to exhibitor stands wherethey can meet with suppliers to discover innova-tive solutions. Tours led by Nutrimarketing willexplore three themes – ‘Stay Smart’ looks at men-tal alertness, memory and cognitive functions;‘Stay Alert’ focuses on those products thatimprove vitality, alertness and relaxation; and‘Stay Mobile’ centres upon joint, bone and musclehealth ingredients. Dr John Wilkinson, expert inthe regulatory approval of natural ingredients andnovel foods, will also offer new ‘Ingredient andRegulatory Innovation’ tours where attendees willhighlight genuine innovation and significantresearch milestones, offering an impartial view ofwhat’s hot right now.

A new Innovation Pavilion will house start-upcompanies offering cuttin edge ingredient solu-tions. The attraction is designed to offer visitorsthe chance to see fresh ideas and new perspectivesin nutraceuticals as they meet with suppliers theywould not normally have access to. Exhibitors inthis pavilion include Asiros A/S, and R&D basedbioactive food ingredient and formulation manu-facturer and lipid analysis company Lipotype.

Ingredient innovations will also be on displayin the New Products Zone which houses exhibitorlaunches from the 12 months leading up to theshow. Examples already confirmed include a nat-

Europe’s leadingfunctionalingredient eventwill take placefrom 6-8 May2014, at Palexpo, Geneva.

Soft Drinks International – April/May 2014 43VITAFooDSural extract that keeps muscles healthy, activeingredients drawn from tea leaves and a probioticfor oral health. To help visitors make the most ofthis feature, Dr. Wilkinson will be on hand todeliver Expert Insights, offering one-to-one adviceon ingredient selection, regulatory status and howingredients match consumer and market trends.

Exhibitors will also present their innovations inmore detail in the Exhibitor Presentation Theatrein short sessions designed to give manufacturers abetter understanding of ingredient application.Case studies and application information willcover topics such as botanical adulteration, stay-ing fit with whey proteins, quality markers forkrill oil and visual performance.

Educational opportunities aboundTo support product development, it is essentialthat manufacturers are aware of how their prod-ucts fit into a wider context. At Vitafoods Europe2014, more educational content has been added tooffer exclusive insights into where the industry isheaded and where opportunities lie.

The new Vitafoods Live! theatre will providelively debate on the most current and relevant top-ics affecting the nutraceutical industry. Expertsfrom world leading institutions, associations andpublic health forums will gather to unpick topicssuch as the future of infant formula, better-for-youchocolate, natural and healthy bakery, consumerfatigue around omega-3, the rise of medical foodsand protein for the mass market.

In the Nutra Insights Hub visitors can hear fromthe likes of Mintel, Euromonitor, Innova MarketInsights, EAS Strategic Advice, The HealthyMarketing Team, the European Federation ofAssociations of Health Product Manufacturers(EHPM) and Leatherhead Food Research. A spe-cial focus on markets will offer guidance on wheremanufacturers can expand their reach and whatthey should bear in mind when exporting, whilefood labelling will feature heavily as the industrygets to grips with new regulation that comes intoforce in December. Presentations include ‘Doingbusiness in China’; ‘Attitudes towards nutricos-metics’; and ‘Sensory claims for food advertising’.

In an industry where multiple trends offer amultitude of opportunities, it can be difficult tokeep abreast of all market developments. Marketand Trend Information in association with InnovaMarket Insights offers a snapshot of key emergingtrends, allowing visitors to keep their finger on theindustry’s pulse. A team of specialists will beavailable to answer questions about topics aswide-ranging as 2014’s top trends, condition spe-cific nutrition, mass appeal of sports nutrition,eye health and nutricosmetics.

EAS Strategic Advice will once again offer freeone-to-one sessions that will tackle challengessurrounding product formulations, labelling andclaims. The sessions will also cover regulatorycompliance including the EU article 13 healthclaim list. CIS and Russian specialist AlexeyPetrenko will be offering his expertise in overcom-ing challenges that can arise when entering theseregions.

Premium content for in-depth insight Widely renowned as the nutraceutical industry’smost important conference, the Vitafoods EuropeConference again runs alongside the show, offer-

ing attendees the chance to gain insights into themost forward thinking advances in scientificresearch and innovation with 64 speakers present-ing across 16 sessions.

A new modular format allows visitors to ‘pickand mix’ modules across the two-day conferenceso they can attend sessions most relevant to theirindividual business needs. A keynote session willkick off the conference with a debate on the visionfor the nutraceutical industry with speakers fromNinapharm, Roquette, Horphag Research andDuPont Nutrition & Health. The conference thensplits into two streams where topics include EFSAhealth claims; heart health; ingredients fromnature; reproductive health; and sports and per-sonalised nutrition, among others. All sessionshave been peer-reviewed by the ExecutiveAdvisory Board and include a minimum of threespeakers to offer in-depth exploration of eachtheme.

A new Four Factors of Success Masterclass willrun on Wednesday where attendees will join PeterWennström and Sam Waterfall of the HealthyMarketing Team as they take them through keyfactors to consider when launching a new prod-uct. Customer segmentation, effective communi-cation of health messages and brand positioningare just some of the topics that will be covered inthis interactive day-long masterclass.

Finished Products EuropeVitafoods Europe is co-located with FinishedProducts Europe – Europe’s leading functionalfood and drink and dietary supplement exhibi-tion. In what will be the show’s most dynamic edi-tion yet, retailers, distributors and wholesalerswill be able to meet with more than 175 suppliersto discuss bespoke solutions, as as well learnabout industry drivers from the experts.

A new Finished Products Theatre will offerinsight into the ever-widening range of choicesavailable to visitors when building successfulproduct ranges. Global beverage trends, the dairyindustry and confronting issues such as obesityand waste are all set to be uncovered duringdetailed sessions. An in-depth panel discussionwith recently founded Food Supplements Europe,chaired by Ingrid Atteryd, Svensk Egenvård withspeakers including representative from compa-nies such as Amway, will also explore the supple-ment industry’s role as a major player incontributing to public health and nutrition policy.

Visitors can once again take advantage of theNew Products Zone which highlights significantproduct launches since the last Finished ProductsEurope – examples include a low GI shake, non-hormonal symptomatic relief for the menopauseand chocolate priobiotics. At the Tasting Bar visi-tors can sample products first-hand and vote fortheir favourites each day, with products as diverseas probiotic bears, CoQ10 gummy sweets andhigh-protein hazelnut cookies ready for trial andcomparison. A new Hungarian Pavilion also offersthe chance to meet with suppliers from thisemerging region.

Lee sayss: “The packed programme of eventsmeans visitors will have unrivalled access to keyindustry influencers, the latest innovations andadvice. There’s never been a better time to visitVitafoods Europe and debate this fast-paced andexciting industry.” n

Dr JohnWilkinson,expert in theregulatoryapproval ofnaturalingredients andnovel foods, willalso offer new‘Ingredient andRegulatoryInnovation’tours...

www.vitafoods.eu.com

AstaPure fromAlgatechnologies advancedvegetarian formula can beused in healthy food andbeverage applications.


quenching the thirst for packaging inspiration

Interpack

Interpack is an international industry showcaseon a massive scale that comes round every

three years to help quench a genuine thirst forinspiration and innovation in packaging. Here,we sample what is waiting to tempt visitors inthe beverages business between 8-14 May inDüsseldorf, Germany.

It goes without saying that the consuming pub-lic is concerned with what's gone into their drinkrather than the resources the drink's containerhas consumed – it is the packaged productchain's job to care about such things. The healthand wealth of companies, and entire brand repu-tations, now rely on correctly gauging the moodof the market and then choosing a pack format,filling machine, labelling system, or whatever,with winning credentials. The packaging worldrolls up at Interpack every three years to find agenuine showcase of the latest and best in everyconceivable product category. And as ever, anexpectant audience searching for innovation,will go home with inspired and novel ideas toturn into winners of their own.

In our competitive beverage market it is themultifunctional packaging that, effectively, sellsa product. Angling for better sales figures, bever-age manufacturer Sinalco has introduced a 0.5litre bottle for its lemonades to cater for smallerhouseholds. Premium mineral water brandStaatl. Fachingen chooses a distinctive facetedglass bottle that it sells in three different sizes torestaurants.

The value of a point of difference, a uniqueselling point (USP), is just as great upstream. Innew PET bottles developed by Krones it's thesavings made in raw material. A 0.5 litre PET lite

‘9.9’ carbonated bottle weighs 9.9g. Although itis significantly lighter than some other PET bot-tles of its size, Krones says the design allows it tostand firm and be safely transported. Krones isalso working on PET bottles that can be filledwith hot product such as fruit juice that is able tocope with shrink on exposure to heat, by keepingcontainers stable during filling by raising theinternal pressure with nitrogen.

With French pizzazz, pack manufacturer BTCConcepts has screwed together three individualbottles to create a single large one. BottleClipsclaims to conserve resources because the bottlessave space and fuel during transport, and theconsumer will tend to waste less of the product– or share it.

Accraply is targeting the European beveragemarket with a roll-fed labelling system with bot-tle handling at speeds of up to 600 containers perminute. The Trine Model 4800 features a seg-mented vacuum drum which eliminates theneed for re-padding, and a stainless steel guarddesigned for the beverage industry. A dual label-roll unwind and automatic splice unit furthersupport the higher production speeds. The 4800makes it possible to upgrade the hundreds ofoperating Trine Model 4500 and Model 6500machines without expensive conveyor changessays Accraply. Hall 6/E73

Alfa Laval is launching the compact AstepoHigh Speed Low Acid bag-in-box filler (HS-LA)with shorter filling cycles, for high acid (pH<4.5) and low acid (pH >4.5) juices, beverages,concentrated juices and flavoured UHT milks.Bags and fitment tooling can be changed quicklyand easily and the machine can fill a wide rangeof bags and products using any commercial one-inch spout type. Developed for the sterile fillingof aseptic bags between 3-25 litres (0.5-6 gallons)the filler is fully automatic in operation andgives a continuous filling process.

Every threeyears, Europe’sbiggestpackaging eventshowcases thevery latest fromthe packagingindustry.

Premium mineral water brand Staatl. Fachingen has chosen a distinctive faceted glass bottleproduced in three different sizes for the hospitality sector.

Soft Drinks International – April/May 2014 45InTERPACKHailed by the company as ‘a milestone in the

aseptic filling of bags’, it can fill up to 500 bagsper hour based on 10 litre bags, thanks to brush-less electric servo motor control of the asepticfilling and the bag feeder. A speedy changeoverof caps and volume is also possible. Hall 16/F15

Ampack GmbH, a Bosch PackagingTechnology company since October 2012, has anew KF 2/4 carousel filling machine for the asep-tic or ultra-clean filling and closing of bottlesand cups. It can fill liquid products with higherviscosity, fibres and particles. Capable of han-dling container sizes from 100 to 1,000ml, themachine can reach speeds of up to 10,000 bottlesper hour for 200ml bottles. Hall 6/A31

Bosch Packaging Technology is aiming forshelf differentiation with the new BLO linearPET container blowing machine. Beverage pro-ducers can pack into all kinds of containershapes, styles and sizes, in volumes from 60ml to2 litre, at a top speed of 35,000 units per hour.Savings can be made by producing lightweightcontainers with small bottle neck rims. Whencombined with aseptic filling technologies fromAmpack, the equipment can be used for hygienicapplications including dairy-based yoghurt andcoffee drinks, in addition to mineral water andother beverages. H6, A31-C58

Bericap beverage closures have to meet everhigher demands for packaging to protect contentagainst product piracy and satisfy technicalrequirements imposed by government and theauthorities. Beverage industry producers foryears have been focusing on closure weight, costsaving measures and carbon footprint issues. Butvisitors will see Bericap taking a different direc-tion by showing types of closures designed togive customer satisfaction and which make bestuse of materials. This applies to stoppers for stillwaters and for products filled aseptically and forhot-fill beverages. New developments fromBericap also cater for the sparkling products

market.For product safety and quality, all closures are

assembled on fully automatic and process-controlled assembly machines. They can be cus-tom-made and equipped with a vent diaphragmor with an anti-glug system for steady pouring.Hall 10/E 67

Beumer Group's stretch-hood machine targetsthe soft drinks sector as part of a high-capacity,safe transport loading system. The stretch hoodis designed to protect pallet loads from dirt,spillage and transport stress while ensuring highvisibility of the packed beverages. It also makesbarcode labelling easy to read says the company.

The system can handle a load unit up to aheight of 2,400mm, with a pallet base surface ofbetween 700 x 700mm and 1,450 x 1,250mm.After sealing and cutting, the film hood is pulledopen horizontally and the stretch hood lowersthe edges of the film hood. When the film isreleased it contracts onto the palletised loadunit, giving a smooth and hole-free film surface.Hall 12/D36

Duo Plast is known for its novel ‘double edge’stretch film DDK used for securing pallet loads;a 15 micron stretch film has a thickness of 30micron at the edges, for example. The doubleedge surrounds the pallet ‘like a net’, to make itvery stable while saving on the use of material.However, the best solution depends on morethan the packaging material alone: transportsecurity, total cost of ownership, legal require-ments and safety on the roads must also be con-sidered. For this, the blown film producer hasformed a specialist consultancy service focusedon the security of load units in transit.

The new business called Duo Lab – specifical-ly, German Technology Centre for Load Unit &Cargo Security – checks, develops and auditsload security concepts for dispatchers, logistics

Three-in-one BottleClips by BTC Concepts screws togetherthree individual bottles to create a single large one.

Beumer Group's stretch-hood machine targets the softdrinks sector as part of a high-capacity, safe transportloading.

Bericap PushPull NG 33-33 isdesigned for hot-fill productsand also to give usersatisfaction.

BottleClipsclaims toconserveresourcesbecause thebottles savespace and fuelduring transport,and theconsumer willtend to wasteless of theproduct – orshare it.

Continued overleaf


companies and institutions, with the aid of high-ly technical simulations of real transportationloads. Hall 09/G18

Claranor provides dry and non chemical sys-tems for inline packaging sterilisation, based onthe power of intense flashes of white light,(pulsed light technology). The French companysays it has widened the range of products andapplications for drinks and dairy products man-ufacturers.

The efficiency of Claranor units has beendemonstrated for a variety of plastics caps andcups, claimed to ‘represent 90% of the machinefleet’. Hall13/A37

Eagle is showing an x-ray system that it claimsoffers higher detection sensitivity levels for con-taminants in rigid and glass containers. Designedwith a single generator producing two x-raybeams, Eagle's Tall PRO XSDV technology hasthe sophistication to inspect different sides ofcans and bottles for foreign bodies and also toexamine fill levels. The slimline x-ray machinealso provides simultaneous integrity checks onhigh speed lines. Hall 13/D12

GEA TDS operates in the high-hygiene sectorsof fruit juice, dairy and food processing.

Processes are in a state of continuous change,says the company, but the decisive factors in theselection of the appropriate UHT (Ultra HighTemperature) process for thermal product treat-ment remain the same: product quality, produc-tion safety and efficiency. Its three differenttypes of UHT plants have a capacity range from50 to 40,000 litres per hour for the treatment oflow and medium viscosity products. They alsoallow thermal and aseptic treatment of productswith portions of fibres and particles. When inte-grated in smoothie lines, these systems can easi-ly handle 100% juice containing fibres of up to30mm and fruit pieces up to 6mm, claims themanufacturer. Optional electronic controlprocesses can be used to minimise errors in'open recipe' systems. Hall 7a/B09

Gernep specialises in 'state-of-the-art' selfadhesive labelling, and latest examples of theLabetta SK machine series boast a new look andupdated technology. Servo motor technology onthe self adhesive dispenser is said to help withthe precise and smooth-running transfer of labelto container, even under challenging conditions.The labeller can also apply non-standard labeldesigns, 'no-label look' and waterproof plasticlabels.

Wet glue labelling is covered by Labettamachinery and Gernep's patented overlay gear-box allows for easy adjustment of the exact labelposition and the single, three-dimensionallyadjustable glue segments.

The hotmelt wraparound labelling market isserved by Rollfed and Rollina labellingmachines. A closed hot melt system avoids con-tamination in the hotmelt circulation and keepscleaning and maintenance to a minimum. Theexhibited Gernep Rollfed is for processing foillabels from the roll onto square containers.

Finally, for maximum user flexibility, theGernep Combi series offers a compact arrange-ment of wet glue, self adhesive and hotmeltlabelling. Hall 13/A45

Henkel is promoting a new labelling adhesivefor glass bottle labels with multiple benefits.First Aquence XP 190 resolves the problem ofbottle labels that detach from the bottle in icewater or when condensation water forms.Secondly, the label is easy to remove during thewashing process for returnable bottles. Finally,the casein-free adhesive performs on a par withadhesives based on milk protein-derived casein,but avoids the seasonal price fluctuations of thecompeting adhesives says Henkel. Hall 7/C10

KHS is showing a packaging machine thattakes cans, glass and plastic containers – indi-vidual packs and product groups – and turnsthem into tray packs, tray shrink packs, padshrink packs or shrink packs. Packer modelKHS-Innopack Kisters TSP A-H-TPFO is opera-tional with up to four lanes, which can quicklyreset for a change of format and upholds hygien-ic conditions during production, says the com-pany. Users can expect a fast and gentle machinerestart following maintenance work.

A notable new feature of the machine beingdisplayed is the conveyor belt situated above thefolding and setting station that can be automati-cally lowered for an efficient changeover to theformation of shrink packs only.

For the first time, says KHS, fully enclosedClaranor offers inline packaging sterilisation for plastics caps and cups using dry and nonchemical systems.

INTERPACK– continued from page 45

Following the merger of five leading packaging busnesses in 2013, Coveris claims to be thesixth largest global plastics packaging company. Hall 10/E43.

Soft Drinks International – April/May 2014 47InTERPACKfilm packs of PET bottles can be produced, andthe same system is suitable for glass bottles andcans. Accidental displacement of containers isvirtually eliminated, and large-format shrinkpacks using the fully enclosed method have noneed for trays and pads.

More economical to use, a web edge controlfunction can save over 5% of film compared toprevious systems says KHS; and the newlydesigned film spreader upstream of the film cut-ting and film wrapping stations applies the airlubricating the film more evenly and reduces byup to 90% the use of compressed air.

The film packs go through a shrink tunnelheated either by electricity or gas, and energycosts can be cut by up to 50%. Hot air nozzlescan be adjusted within the shrink tunnel hood,precisely directed at each individual shrink packformat, with all settings reproducible. Anoptional roller shutter system offers additionalenergy savings of up to 20%: it automaticallycloses the product infeed and discharge open-ings when the packaging machine has stopped.Hall 13/A31

Krones has developed the DecoType directprinting system to embellish uneven surfaceswith a digital inkjet process, avoiding the use ofa special label and the associated adhesivesmaterials. Meanwhile, Italian specialist PDLabellers is demonstrating an ‘energy-saving’Adhesleeve rotary labelling machine. Themachine operates with acrylic adhesive to bondthe labels instead of a hot-melt adhesive, and fin-ished labels can be 30% thinner says the compa-ny. Hall 14/E29

Markem-Imaje is showcasing thermal inkjetprinting systems and laser, inkjet and thermaltransfer printers and coders, aimed at beverageand dairy among a wide range of sectors. Theseinclude the Smart Date X40-IP thermal transferprinter, the SLC 350 HD laser coder and the TIJ(thermal inkjet) 1050 and 1200.

In addition to interactive displays, Markem-Imaje experts will explain the benefits of newcoding systems such as Mark & Read, offeredwith CoLOS networking software, in partnershipwith Cognex. A demonstration will show howunique promotional codes are printed and howthey can support marketing efforts. Hall 14/D29

New England Machinery (NEM) is employing‘flying bottles’ to grab attention at the show.Beverages is one of the biggest industries itserves, producing unscramblers, cappers, hopperelevators, lidders, cap tighteners and more, allused in bottling plants. The Interpack displayshows NEM’s model NEHHLP, a low profileunscrambler monoblocked with an SOE-3 sec-ondary orienter. The bottle unscrambler isoffered in different sizes, and complements high-speed lines and production lines that run a highnumber of SKUs. NEM cites a beverage plantcustomer needing an unscrambler to handle 13different containers from 2oz to 750ml on thesame machine. It wanted a limited number ofchange parts, but more importantly, needed themachine to run up to 450 containers per minute.NEM built model NEHHLPE-90T capable ofmeeting the business's high speed and multiplechangeover requirements. Hall 12/D52

PMMI, the North American Association ofPackaging and Processing Technologies, will

provide visitors with insight into trends andtechnologies driving growth in the country'smanufacturing sector. One example is HerrmannUltrasonics' new ultrasonic technology for theassembly of plastic slider opening mechanismsfor resealable cans. Hall 11/F55

PneumaticScaleAngelus (PSA) will debut thelatest Angelus V-Series seamer, the 12V Seamer.The Barry-Wehmiller company also offersmonoblocked filler and capper machines, withthe customer's choice of filler monoblocked tothe capper. This design is said to give a smallerfootprint and a more sanitary environmentbecause containers are capped immediately oncefilled. Direct transfer also reduces spilling. Allmonoblock machines use PSA’s capping technol-ogy that covers ‘virtually any’ capping require-ment and they offer positive operator control ofall capper and filler functions. Hall 6E/73

Sacmi's 32-cavity CCM32 compression pressfeatures a low-temperature extrusion process forplastic caps and can be seen producing soft-drink closures with cycle times of around twoseconds. An efficient cooling process isimproved by the use of the Sacmi Cool+ mouldand quality is controlled by the two-cameraSacmi CVS3000 system.

Visitors can also see an on-cap digital printingsystem called Colora Cap that prints high-defini-tion images directly on the production line.Space-saving, it avoids the need to store thecaps; and the user can make real-time decorationchangeovers simply by switching to a differentgraphics file. With the Sacmi CVS3000 stationedboth upstream and downstream, only flawlesscaps are decorated and only those with fault-freeimages are used in bottling.

Sacmi Verona has added the flagshipFormsleeve+ to its labelling range. The modularlabeller forms the sleeve directly in the machinefrom the roll using natural bonding liquids,which is said to cut label costs by more than20%. Product quality is guaranteed by theLVS360, which unrolls the 3-D image providedby four cameras to form a 2-D image that allowsinspection of 100% of the label.

New England Machinery's ‘flying bottles’ display is the NEDP used in production to bridgecontainers between two conveyors, and to assist in bottom coding and container inspection.

Continued overleaf

Visitors can see an on-capdigital printingsystem calledColora Cap thatprints high-definitionimages directlyon theproduction line.

48 Soft Drinks International – April/May 2014PACKAGInG

at Thomas Hardy Kendal

End of line upgrade

Thomas Hardy Brewing and Packaging hasbeen one of the leading contract packers of

beers, ciders, soft drinks and flavoured alco-holic beverages for many years, offering brew-ing, blending and contract filling for manyleading household brands that are available onthe shelves of the major retailers and pubchains in the UK.

The Kendal plant currently packs around 150SKUs, filling over 40 different bottle sizes. Withdemand from customers for still further packag-ing flexibility, the decision was made toupgrade the end of line solution to offer bothcurrent and future customers new secondarypackaging options.

Peter Armstrong, Director of Thomas HardyKendal, commented: “Many of our customerswere asking us for new packaging solutions andso we have been upgrading the wet end of theline here at Kendal for some time. The originalDimac shrinkwrapper supplied by Aetna UKhad packed over 50 million cases for us and hadbeen a brilliant machine but was now ready foran upgrade.

“The project was achieved in two parts. Thefirst was to provide a solution for replacing theold shrink tunnel but, following customerrequests, we needed to be able to offer the addi-tional option of registered or printed film fortrays or pads. The second phase was to replacethe tray erector and wraparound packer withinthe existing format of the line, which includedlinking in a direct feed from our existing MeadClusterpak machine.”

David Walkinshaw, Sales Manager at AetnaUK said, “We have had a long association with

Thomas Hardy since the company was estab-lished by Peter Ward. We have equipment in allof their sites therefore when we wereapproached for this project we were of coursehopeful that we would be successful in contin-uing this long association.”

Walkinshaw continued, “As Thomas Hardyare co-packers, the need for high speedchangeovers and flexibility is key to their suc-cess and profitability. Once the last bottles ofone product are packed out and palletised atthe end of the line, the plant aims to changeover their various packers and labellers inreadiness of the next product coming off thefiller. The improved mechanisms on thePrasmatic TC 500 and Dimac Greenstar F thatwe installed have definitely facilitatedchangeovers and helped the Thomas Hardyteam reduce downtime.”

Armstrong added “Another issue for us at thetime of making the decision to go down theAetna route again was their ability to offer amachine that could accommodate pack sizes assmall as 6 x 275ml bottles whilst still beingcapable of handling 45 packs a minute, and thenew Prasmatic TC 500 was able to offer thiscapability. Overall this has been a great installa-tion for us and although we have an excellenttechnical team here that are pretty self suffi-cient, it is always good to know the Aetna UKafter sales and service team are there for usshould they be required.” n

Contract packer achievesimprovedflexibility withthe installationof a new linefrom Aetna.

www.aetna.co.uk

Soft Drinks International – April/May 2014 49InTERPACK

Sacmi's expertise in quality control will beevident in its PVS and CHS vision systems.Designed for direct installation on the line, nextto the press, the PVS system can test preforms atup to 36,000 per hour. This can be at set timeintervals. Preforms that fail to respond to setquality parameters, trip an alarm.

Sacmi’s recent addition of the CHS cap controlsystem is equipped with HD video cameras(series CVS 3000) and inspects every side of thecap, which is said to achieve better line efficien-

cy and overall output quality. Hall 8a/E03SPX is exhibiting branded products widely

used in beverage processing including Anhydro,APV, Bran+Luebbe, e&e Series, GerstenbergSchröder, Johnson Pump, Lightnin, SeitalSeparation Technology and Waukesha Cherry-Burrell. Core technologies include scraped sur-face heat exchangers, homogenisers, separators,evaporators, dryers, mixers, blenders, pumpsand valves. Experts from SPX will be there toassist with specific queries from the beveragessector. Hall 6/A30

Watson-Marlow Pumps Group (WMPG)brings a range of semi and fully automatic fillingand capping equipment. Group memberMasoSine manufactures sinusoidal pumps formany product handling applications includingbeverages, said to offer ‘impressive suction liftand very low shear properties’. MasoSine posi-tive displacement sinusoidal pumps can be usedfor the transfer and filling of highly viscousmaterials and those containing large soft solidssuch as fruit. Hall 16/A24

Constant uptime, ease of integration, perfectcoding and simple to use are requirementsVideojet is repeatedly asked for by customers.The specialist in CO2 laser marking is ready tounveil what it describes as the ‘intuitively-simple’ Code Detection System, which verifiesthe presence of inkjet printed codes.

Videojet and sister company Esko will demon-strate how packaging design software can beused to print dynamic and variable productinformation with fewer mistakes. This is donethrough a workflow that combines the produc-tion data of flexible packaging with end of lineadded data. For manufacturers with significantSKU (stock keeping unit) complexity, Videojetwill explain the principle of printing variableinformation in real time at the packaging lineusing a thermal transfer overprinter (TTO).

Videojet is also showing an MEK-based ther-mal inkjet (TIJ) system for non-porous substrates.An ‘industry first’ says the company, it makespossible high resolution print on non-porouspackaging materials including films, foils, plas-tics, and coated stocks. It is recommended for theproduction of clean print and repeatable codesmany times over. Esko Hall 7A/ B28, VideojetHall 6/A1 n

Can concept with a twist A resealable can with a quick-twist-off capdeveloped by Actega DS of Germany, and UScompany Dayton Systems Group (DSG) is offeringan alternative to shake up the beverage market.The non-breakable and recyclable DSG BeverageCap Can is designed to keep drinks readily available,fresh and safe. The patented two-piece can anddome design is engineered to standard can sizesand to use existing seaming technology.The DSG Cap Can production setup comprises adome production system, a cap production systemand a seal liner system. The seal liner system takesunlined closures and permanently attaches plasticmaterial to the inside of the caps, ready forpasteurisation, hot fill, cold fill, retort and asepticfilling. Pasteurisation requires a particularly flexibleand soft plastic. Actega DS supplies Svelon 520 L ingranulate form to closure manufacturers producingfor markets including mineral water, carbonatedsoft drinks, fruit juice and dairy-based drinks. The Dayton Systems Group Seal Liner machineextrusion melts Svelon 520 L, inserts it into the capand cold moulds it into the fixed gasket using theDSG sealing profile. Actega DS presents the joint effort at Metpack (Hall3/M30) and Interpack (Hall 11/A12).

DSG Beverage Cap Can is designed to keep drinksreadily available, fresh and safe.

INTERPACK– continued from page 47

50 Soft Drinks International – April/May 2014PET PACKAGInG

differentiation with style

Colour and design

The PET packaging market is growing and so isthe list of requirements from converters and

brand owners looking to differentiate their prod-ucts.

Specific requirements can differ vastlydepending on the application, but the overall useof PET in beverage packaging continues to grow.Recent figures suggest that the annual globalconsumption of carbonated soft drinks, juicesand energy and sports drinks packaged in PETcould be over 250 billion units by 2015. Thisgrowth is largely a result of the significantadvances in the colour and additive technologiesthat enable brands and manufacturers to turn toPET as a lighter weight, lower total-cost-in-usealternative to many other packaging materials.The flexibility offered by PET when it comes tocolour is certainly one of the material’s most sig-nificant benefits.

Colourants and effects are most often used asdesign tools to create quality container aestheticsand deliver shelf impact. A unique colour or anew effect could help differentiate a productfrom the competition in the supermarket aisles,while an established brand might opt to leverageconsumer recognition by using the same colourit has always used. Whatever the strategy, choos-ing the colourant that meets the design and man-ufacturing requirements can be a complexprocess.

Traditionally, market managers or productdevelopment teams would decide on a colour fora particular product and then look to source acolour formulation that matches the originaldesign and meets the production requirements.In many cases this is still the status quo, butcolourant suppliers are raising their game andinstead of simply matching colours and supply-

ing the formulations, they are becoming moreinvolved and collaborating with customers earlyon to design the colour for their specific applica-tion. This wider service capability means thatimportant factors such as manufacturingprocesses and regulatory compliance, which arenormally considered after target colours havebeen chosen, can be factored in at the start of thecolour development process. This helps tostreamline overall product development,enabling customers to respond rapidly to shift-ing market demands and increasing their speedto market.

PolyOne’s InVisiO Color and Design Servicesis a great example of a comprehensive, full-ser-vice approach that works across the entire designprocess to provide market-relevant, creative,technological and operational insights to helpinspire and develop ideas on the drawing boardand make them a reality on the production floor.As a key part of this service, PolyOne recentlylaunched InVisiO Color Inspiration 2015, a col-lection of six insightful colour directions fordesigners, brands and marketing managers.These palettes add an additional dimension todeveloping colors and feature trends, visualeffects and textural influences designed to breakthrough color boundaries.

Adding functional colours to the mixThe wide variety of beverage types on the marketgives rise to very different requirements. Thenature of the product, the bottle shape and sizeand even the part of the world where it will besold are all major considerations when determin-ing the final make-up of a PET container. Alongwith colour, other additive solutions may berequired and these could range from processingaids to improve manufacturing, or oxygen scav-enging solutions to help protect oxygen-sensitivedrinks. When a single supplier is able to apply adeep understanding of polymer compatibilitiesto combine the aesthetic capability of its colourswith functional performance additives, withoutimpacting processing efficiency or addingunnecessary complexity to the operation, theyare able to elevate the level of added value theyoffer to customers.

UV and visible light barriers, oxygen scav-engers and acetaldehyde reducers are just a few

Gary Fieldingdiscusses howtoday’sadvancedcolourantsolutions for PET are helpingto meet theoperational anddesignchallenges facedby the beverageindustry.

InVisiO Color Inspiration 2015 is a collection of six insightful colour directions for designers,brands and marketing managers.

PolyOne ColorMatrix liquid colourants can help toimprove energy efficiency.

Soft Drinks International – April/May 2014 51CoLouR AnD DESIGnof the additive solutions regularly required bytoday’s beverage manufacturers to maintainquality and control shelf life. PolyOneColorMatrix has taken dispersion capability tothe next level thanks to extensive research anddevelopment. Efficient, compatible liquid carriersystems and dispersion formulation expertiseare fundamental to the successful implementa-tion of a either a liquid colour or a liquid addi-tive. When combined into a single, ‘functionalcolour’ solution, an even greater degree of tech-nical expertise and polymer know-how isrequired. Get it wrong, and your solution is notlikely to make if past the first trial. If you get itright and deliver a combination solution that isengineered to work in harmony with the process-ing equipment, the benefits to customers couldbe significant. This next generation of coloursolutions is helping to shape the way thermo-plastics are coloured.

Added value through rapid colour development

Another area where colourant suppliers can dif-ferentiate themselves from the competition iscolour development speed. The beverage indus-try moves quickly, and for brand owners, speedto market is critical to react to market trends orto create new trends. At Chinaplas 2014 lastmonth, PolyOne ColorMatrix launched a newcustom colour formulation and supply system. Itgives brand owners, designers and manufactur-ers more control of the colour developmentprocess. Bespoke liquid colour formulations canbe created in a matter of minutes using innova-tive software, automated dispensing technologyand a collection of specially designed basecolours.

The system empowers customers to makemore informed decisions at the start of the devel-opment process. The cloud-based colour optionscome with up-to-the-minute performance, regu-latory, and pricing information, which elimi-nates multiple process steps later on. Once acolour is selected, it can be manufactured at anumber of global manufacturing sites, usingexactly the same formulation for complete globalconsistency. An added feature of this system isthat there is no minimum order quantity and thistranslates into greater inventory control and

reduced waste for small production runs andrapid colour changes.

Environmentally friendly solutions continue to hit the mark

As environmental pressures build, new genera-tion colourants are helping to lower energyuptakes during production and improve clarity,increasing the potential to recycle and re-usepost-consumer containers in a wider variety ofnew applications. PolyOne ColorMatrix is ableto offer combination products, such asSmartHeat colours. As a liquid dispersion, aSmartHeat colour initially requires less energy toprocess compared to alternative colourantswhich can help reduce energy consumption andcarbon emissions. The SmartHeat technology inthe formulation also enhances the uptake ofinfra-red energy prior to bottle blowing, furtherreducing overall energy consumption.

The PET-packaged drinks industry continuesto grow and so does the demand for colours andadditives that help converters and brand ownersto meet design, production and sustainabilitychallenges. Suppliers with market expertise andadvanced products and solutions, and the abilityto deliver these through quick, effective androbust service platforms, will continue to enjoy acompetitive edge in this competitive industry. n

The Rapid Color Development system from PolyOne ColorMatrix uses innovative software,automated dispensing technology and a collection of specially designed base colours.

Gary Fielding is MarketingDirector at PolyOneColorMatrix.www.colormatrix.com

l Primary beverage research l Company and market reviewsl Data analysis and interpretation l Report editing

l Trade journalism l Conference and seminar organisation

The affordable solution to your bespoke research needsDrinksinfo Ltd is a small independent research consultancy which offers over thirty years experience in the international beverage industry.

The company is flexible in its outlook and has experience in a number of areas including:

For further information or to discuss your specific needs please contact:Ray Rowlands at Drinksinfo Ltd Tel: +44 (0) 1638 717 362 Email: [email protected] or visit our website: www.drinksinfo.com

52 Soft Drinks International – April/May 2014PET PACKAGInG & FILLInG

of bottled water

Fulfilling thepotential

The focus on our natural resources and howwe make the most of them is greater than

ever. Water is mankind’s number one resource.As population levels continue to increase andmore people are living in cities than ever before,access to affordable water has taken on an evengreater significance. With the global consump-tion of water continuing to grow substantially, sotoo does the market for bottled water. This isillustrated by an increase in sales of 28% overthe five year period from 2007 to 2012. Of theglobal soft drink market over that period, wateraccounted for 37% of the total, amassing volumesales of 229 billion litres – whereas carbonatedsoft drinks (CSD) totalled 36% and juices, nec-tars, other soft drinks, isotonics and teas (JNS-DIT) made up 27%. Within the water marketitself, still water dominated the sales charts,accounting for 86% of the total, with sparkling orcarbonated water accounting for only 14%.

Of course, there are several different types ofnaturally occurring potable water. There is wellwater, spring water, mineral water, purifiedwater and distilled water – and all are quite dif-ferent. The difference has a lot to do with thelocation of the source and the processes that thewater goes through before it reaches the pointwhere it is collected prior to being sold to con-sumers. Well water, for example, is usuallytrapped and stored between layers of permeablerocks and soil. It is similar to spring water in thesense that both are produced from naturalaquifers located around rock beds and soil but

spring water is that which emerges naturally atthe ground surface. Mineral water can come fromeither a well or a spring, but must contain a spec-ified amount of certain trace minerals, such ascalcium and magnesium. Purified water is pro-duced by any process through which contami-nants and minerals have been mechanicallyfiltered or processed. The term is used looselysometimes to describe water that has been treat-ed to neutralise – but not necessarily to remove –contaminants harmful to humans or animals.Distilled water is one version of purified waterproduced by distillation – a process by whichwater is boiled until it is converted to vapourand then condensed leaving solid contaminantsbehind. Whatever the type of water, producers’needs in terms of bottling and hygiene remainthe same. PET, which was used for 85% of allbottled water sold in 2012, is now undoubtedlythe packaging material of choice in this growingmarket.

A highly competitive and changing market

The bottled water market is, of course, highlycompetitive. It is a volume-driven sector,although even in today’s more global environ-ment, the world market remains fragmented.Between them, a limited number of key globalplayers produce a multitude of brands. Some areinternationally recognisable; some are evenavailable worldwide; but most are available onlyregionally. In 2011, the leading 10 brandsaccounted for 18% of the total volume sold.Presently, it appears that sales of bottled water inWestern Europe and Northern America havereached a plateau, whereas in developing coun-tries like Latin America, the Middle East and theAsia Pacific region, the market for bottled watercontinues to grow quite significantly. This isespecially true of China and India. In 2012, theAsia Pacific region again outperformed WesternEurope as the leading consumer of bottled waterfor the second year running.

Consumers have become increasingly con-scious of health issues over recent years andtheir habits are changing as a result. Today, weare seeing a reaffirmation of the consumption ofwater for its intrinsic thirst-quenching qualitiesand its natural attributes. For this reason, manu-facturers are looking to maximise the benefits ofnaturally occurring waters, sometimes addingingredients to further enhance their rehydration

Henri Attiastakes a look at marketdevelopments in bottled water.

Soft Drinks International – April/May 2014 53FuLFILLInG THE PoTEnTIALproperties. About five years ago, a trend emergedin the bottling of flavoured waters but it ulti-mately failed to grow significantly because it hadonly limited appeal to the consumer. Also,around the world personal and general socialmobility is on the increase. This has led tochanges in packaging of drinks and the resultinggrowth in demand for smaller ‘on-the-go’ bottlesthat are easy to handle and to carry around.

In the current drinks industry, investmentdecisions are often taken later in the marketingprocess and this usually results in the urgentneed to get any new product to market quickly.This invariably leads to the necessity of a quickramp-up of the production line. This truncatedprocess, together with the need to provide sus-tainable Operation Equipment Effectiveness(OEE), are the main challenges facing producersand bottlers in the water market today.Employing solutions providers with experiencedtechnicians in many different countries in manydifferent parts of the world, often in close prox-imity to customers, can help to achieve efficientinstallation and start-up of bottling lines.Supported by simple operation (formatchangeovers, cleaning and maintenance) as wellas standardised settings and pre-defined proce-dures, downtime can be minimised – bothexpected and unexpected.

Efficiency the key in minimising TCOWith early consideration during management ofthe project, all the different elements of stan-dardised solutions can be anticipated, includingthe layout of equipment, the operational processand any necessary training. This will sustain theefficiency reached during the quick ramp-upover the longer term and the early transfer ofskills to the customer’s operators will allow themto manage the production line autonomouslyafter the handover. Overall assessment of theline’s performance – especially with regard tocustomer targets – is also a key consideration. Inthis area, options such as Sidel’s EfficiencyImprovement Tool (EIT) can identify the locationof any inefficiency within the line and the workneeded to get production back to maximum out-put. EIT can be implemented on any existingline, irrespective of its original integrator ormanufacturer.

The single-serve market today generallyrequires highly efficient output at maximumspeed. In such markets, speed is typically a keydriver for the reduction of Total Cost ofOwnership (TCO) and production rates usuallyrange between 40,000 to 80,000 bottles per hour.In the USA, for example, 85% of the market forbottled water in PET is in 20oz. (0.6L) formatsproduced on dedicated high-speed lines.Conversely, there is also a strong demand forflexible lines capable of producing multiple for-mats at lower speed. In these instances, produc-tion rates usually range from 20,000 to 60,000bph, which is the optimal range for reducingoverall unit cost.

Preserving the integrity of bottled waterAs might be expected, food safety in terms ofhygiene for packaging solutions naturallyremains a key issue for beverage producers, andwater is no exception. There is simply no margin

for compromise. Whenever minerals are extract-ed or added, water becomes more susceptible tomicro-organisms, which in turn increase the riskof possible contamination. In the USA, ozonecan be used within the production process toovercome this issue. This approach is also soonto be adopted in Japan, but has not yet beenauthorised in Europe.

Achieving the optimum bottle weightThe drive for ‘light-weighting’, ‘extra light-weighting’ and even ‘ultra light-weighting’ ofPET bottles has recently brought about big reduc-tions in the environmental impact and the cost ofthe packaging process. Today’s producers arenow striving for the lightest possible bottle withthe best mechanical performance. Indeed, manyare already applying this strategy in all their pro-duction facilities and are close to achieving theoptimum acceptable weight for their variousbrands. However, the limits of light-weightinghave not yet been reached. Over the next threeyears, the weight of a 1.5 litre PET bottle, forinstance, is expected to fall below 20g.

The drive to take light-weighting even furthermust not compromise on performance, appear-ance or the feel of the finished bottle. Of signifi-cant benefit in this respect are solutionsproviders which have a comprehensiveoverview of all industrial processes involved inPET liquid packaging including blowing, filling,labelling, secondary packaging and logistics. Forexample, Sidel has just helped a major waterproducer in North America to move from a bottleweighing 14.5g to one weighing 9.1g. This repre-sents a 35% reduction in weight and has resultedin savings of about 70,000 tonnes of resin peryear. With some 20 billion of these bottles pro-duced each year, this equates to €105 million inannual savings. This is a good example of part-nering with a packaging expert and an OriginalEquipment Manufacturer (OEM) like Sidel earlyin the process, benefiting from a deep under-standing of the packaging, the product, the tech-nology and their mutual interdependency.

The drive to takelight-weightingeven furthermust notcompromise onperformance,appearance orthe feel of thefinished bottle.

Continued overleaf

54 Soft Drinks International – April/May 2014EVEnT PREVIEWSustainability and cost-efficiency

Besides light-weighting there are, of course,other sustainability and cost-efficiency factors.One is the need for optimal global packagingsolutions. To maximise margins, producers needto keep overheads to an absolute minimum.Packaging generally comprises about 70% ofthese production costs, distribution and logistics20% and actual filling only 10%.

By minimising the weight of the bottles, theconsumption of raw material will be kept low. Toreduce the overall carbon emissions producedthroughout the life of the finished bottle, bottlersare increasingly beginning to use recycled PETor BioPET resin wherever it is readily available.Many are also reducing the secondary packagingthat accompanies the product – such as shrinkwrapping and over-wrapping or, indeed, elimi-nating it altogether. Maximising the efficient useof resources such as electricity, water and chem-icals, whilst reducing the use of materials, is alsokey.

Ovens are now available which can reduceelectrical consumption by up to 45%. Labellerscan contribute to both sustainability and costsavings by reducing film thickness, leveragingeco-responsible materials, avoiding the use ofglue and solvents and using light-weight bottles.Some liquid packaging solutions now replacebottle rinsing with dry decontamination of PETpreforms using chemicals such as hydrogen per-oxide, in response to economic and environmen-tal concerns over excessive use of water.

Water bottling lines of the futureThirty years ago, bottling lines comprised tradi-tional, stand-alone equipment connected by airconveyor systems. In 1997, the market – drivenby Sidel – had moved to an integrated Combi‘blow-fill-cap’ solution and was looking toimprove hygiene standards. Steps in the futurewill focus on solutions to ensure better config-urability, versatility and compactness whileadapting to specific individual needs.

Reliable and efficient, these lines of the futurewill be thoroughly hygienic and, in the opinion

of Sidel, 100% dry-operation driven. They willbe compact and simpler to operate to minimiseintervention. They will also be operated remote-ly, using embedded intelligence to communicatewith people or other machines. Key advances arealready being made in this area, with new sys-tems offering embedded machine intelligence,increasing self-monitoring and process automa-tion. This continuous and automatic process reg-ulation improves quality control.

Meeting the challenges of a growing market

The market for bottled water continues to growand evolve. Producers of bottled water need torecognise and to react to the current and emerg-ing trends in modifying existing productionlines, adding new lines or building entirely newplants in established or new markets. The rapid-ly growing population has greater access to bot-tled water in general. In many countries, bottledwater in PET is a source of safe drinking water inwhich hygienic packaging and the preservationof natural minerals are the prime concerns. Forother countries, the convenience of ergonomic,single-serve, on-the-go consumption and thetaste sophistication of carbonation, for example,are more significant market drivers.

Creative packaging solutions will continue tobe a focus in what is a highly competitive marketas consumers look for bottle shapes that differen-tiate what is often perceived as a standard com-modity on the supermarket shelves. Inproduction terms, ongoing developments inlight-weighting, reducing the use of raw materi-als, and optimising water and energy consump-tion and the use of chemicals all remainimportant factors, as does the potential forincreasing use of recycled PET and reducing theneed for secondary packaging.

Water is an essential resource for us all.Finding innovative, cost effective and environ-mentally sustainable ways to ensure the contin-ued supply of bottled water will thereforeremain a significant feature of the global soft-drinks market. n

FULFILLING THE POTENTIAL

– continued from page 53

Creativepackagingsolutions willcontinue to be a focus in whatis a highlycompetitivemarket...

www.sidel.com


turnkey lines

Success with KHS

In 2012 a new bottled water company opened inthe US state of Pennsylvania: the Crossroads

Beverage Group. The first bottle of water rolledoff the conveyor belt on 16 April, 2012, andsince then Crossroads has spiraled to success.For in 2013 Kirk Richmond, the Chief OperatingOfficer of Crossroads, planned on selling anincredible 500 million bottles of water. SaysRichmond, “We greatly benefit from the expert-ise of Silver Springs Bottled Water Companywhich is based in Florida and also owned by ourfamily.”

The company started its operations with twoKHS PET systems, one a multifunctional lineoutputting 36,000 bottles per hour and the sec-ond reserved for the processing of 0.5 litre bot-tles at a rate of 72,000 bottles per hour.Richmond continues, “We assumed that thesetwo lines would initially do us for one or twoyears. However, our two KHS lines were runningat almost maximum capacity within six monthsof commissioning, so in 2012 we ordered a sec-ond 72,000 bottles per hour, KHS turnkey line tofill 0.5 litre bottles. This now operates 24/7 andis already running at half of its full capacity.”

Silver Springs Bottled Water CompanySuccess has been strong and steady for theRichmond family since they established theSilver Springs Bottled Water Company in 1991 –at a time when the bottled water business wasstill in its infancy in the USA. Kirk Richmond'sparents Karl and Margaret had seen great poten-tial for this segment of the beverage industry and

were to be proved right. They began bottlingwith just six employees, filling 5 gallons withspring water (an American gallon is the equiva-lent of 3.758 litres). Silver Springs in Florida isnow a permanent feature in the packaged watermarket, filling an ever smaller percentage of itstotal output into 5 gallons and dealing chiefly inwater in PET bottles. The President and CEO ofSilver Springs and Crossroads Beverage Group isKane Richmond, the founders' son and Kirk'sbrother. Keith Richmond, another brother, acts asChief Information Officer of Silver Springs. KirkRichmond smiles. “My son Kiel represents thenext generation at Crossroads and will carry onthe family tradition.”

Crossroads is bornThe idea of setting up a second bottled watercompany arose about three years ago. KirkRichmond comments: “We'd known for quite awhile that the market in the northeast of the USAwas undersupplied with bottled water, especial-ly as far as distribution through the retail tradewas concerned. We had lots of enquiries at SilverSprings from this region and when this becameconsiderable we decided to open a second bot-tling plant in the northeast.” The search for asuitable building and site began in the middle of2011, and at the same time – in another unusualmove for the Richmonds – before a site had beenfound, the KHS lines were ordered. Richmondexplains. “We wanted to start bottling as soon aspossible and were convinced that we'd quicklyfind the right premises. And we were right!” Thefamily was looking for sizeable buildings on asite measuring between 20,000 and 40,000 m2

and found just that in the City of Reading,Pennsylvania. Here they hired 30,000m2 of prem-ises with buildings which used to house a pack-aging company. The buildings were refurbishedto suit the bottling plant's requirements, giving itample space for its present activities and alsoroom to expand should the need arise.

Focus on the customer As at Silver Springs, Crossroads has one mainmotto, namely: ‘We focus on the customer.’Crossroads' core area of business is to supplyretailers and casino operations with their own

CrossroadsBeverage Group,founded in 2012,invests in threeKHS turnkeylines and spiralsto success in the uS packagedwater market.

On all three of its KHS turnkey lines Crossroads has opted for the InnoPET BloFill monoblockwhich consists of an InnoPET Blomax Series IV stretch blow moulder monoblocked with theInnofill NV filling system.

Soft Drinks International – April/May 2014 57SuCCESS WITH KHSprivate label bottled water. If required, the com-pany also assists in the creation of bottle designs,labels and shrink packs. At present Crossroadsdistributes the majority of its product within aradius of roughly 300 miles, the main sales areasbeing big cities like New York, Philadelphia,Baltimore and Boston. Approximately 130 trucksloaded with freshly bottled water currently leavethe company every day, with around 40 trucksdelivering water from various springs in theregion on a daily basis. Crossroads bottles springwater and also treated municipal water.

With about 30 retail chains and casino opera-tors, Crossroads has built up a broad customerbase within a very short time. All told, the com-pany makes 80% of its sales with approximately20% of its customers. Kirk Richmond says, “Bethat as it may, every single customer is extremelyimportant to us. We came here with a promise toalways supply each and every one of our cus-tomers on time. Before, reliable delivery was asticking point here in the northeast of the USA.We're now clearly seeing the results from thegood reputation we've earned with a steadyincrease in our sales figures.”

Great flexibility a givenAnother competitive advantage in the eyes ofKirk Richmond is that unlike many of its rivals,Crossroads fills a diverse range of bottles andpacks these into all kinds of shrink packs forretailers and casinos. Kirk Richmond says,“We're able to react extremely flexibly thanks toour multifunctional KHS line which can output36,000 bottles per hour. On it we produce andfill 8, 10, 20 and 24oz and 0.5, 1.0 and 1.5 litrebottles, processing the 0.5 litre size only on thehigher capacity lines. We make 90% of our saleswith the latter. We can also take action asrequired on our multifunctional line when itcomes to shrink packs; on the 72,000 bottles perhour systems, however, we only programme larg-er shrink pack units holding 24, 28, 32, 35 or 40containers.”

Turnkey lines offer extra benefitsWhen Crossroads came to place its order for bot-tling lines, it's significant that only KHS turnkeylines were considered. “At Silver Springs we'veseen that KHS turnkey lines run very fast at fullcapacity and are very economical and efficient,”states Kirk Richmond. “We definitely didn'twant to miss benefits like these at Crossroads.The lines' outstanding performance had us con-vinced from day one here, too.”

Bottles & Shapes programmeSomething else Crossroads didn't want to misswere the extremely lightweight PET bottlesSilver Springs had optimised together with KHS.For example, the 0.5 litre PET bottle for SilverSprings and Crossroads currently weighs just9.1g. At Silver Springs the weight of the 13.2gbottle was cut down to 9.1g in two stages onapplication of KHS' service and consultancy pro-gramme for the design and development of plas-tic bottles – Bottles & Shapes. According to Kirkand Kane Richmond the next benchmark regard-ing PET weight is 8g, with the two brothers aim-ing for a maximum weight of around 7.5g fortheir 0.5 litre PET bottle in the long term.

Within the Bottles & Shapes programme KHSacts as a constant partner to beverage companiesthroughout the entire development of a plasticcontainer – from the initial idea to its industrialmanufacture. The aim of this programme isalways to create a container that fully meets thevisual demands of the company and is of thehighest quality, while keeping costs to a mini-mum and ensuring sustainability throughout theproduction process. Before the design processfor the customer's perfect PET bottle gets under-way KHS clarifies precisely which products areto be bottled and thus which filling technologiesare to be utilised. KHS also investigates the stressthe bottles will be subjected to in practical oper-ation, for instance while being conveyed throughthe line, during the palletising process and ship-ment to retailers and at the points of sale. Usingfinite element analysis all known influences aresimulated and applied to the virtual packaging.The next stage in the Bottles & Shapes pro-gramme is to manufacture bottle prototypes. Ifthese are approved, the first bottles will be madeon a lab machine that works just like the stretchblow moulder later. Only when lab test resultshave confirmed all given specifications are thebottles released for production. Kirk Richmondis pleased: “We're in good hands with the Bottles& Shapes concept because it means that all of ourlightweights are perfectly able to cope with thevarious demands they're likely to face in prac-tice. This lets us sleep easy.”

InnoPET BloFill monoblockOn all three of its KHS turnkey lines Crossroadshas opted for the InnoPET BloFill monoblockwhich consists of an InnoPET Blomax Series IVstretch blow moulder monoblocked with theInnofill NV filling system. This choice is alsobased on the good experience Silver Springs hashad; back in 2008 Silver Springs was the firstbeverage company in the world to invest in thethen newly launched monoblock system whichwas kitted out with an InnoPET Blomax Series IIIstretch blow moulder. Silver Springs alsoordered the world's first InnoPET BloFill

The weight ofthe 0.5 litre PET bottle hasalready beenreduced to 9.1g, with a long term aim of achievingjust 7.5g.

The Innopack Kisters SP Advanced shrink packer.

Continued overleaf

58 Soft Drinks International – April/May 2014PET PACKAGInG & FILLInGmonoblock fitted with the InnoPET BlomaxSeries IV generation of stretch blow moulders.Says Kirk Richmond, “Besides all the generaladvantages monoblocking gives us, the KHS sys-tem also provides us with a whole range of addi-tional benefits, among them even betterefficiency, considerable savings in materials andenergy and great ease of operation.”

On the newest line at Crossroads, which out-puts up to 72,000 bottles per hour, the InnoPETBlomax has 36 cavities, each of which can pro-duce up to 2,250 bottles per hour. Compared tothe previous Series III generation, the Series IVhas a heater which halves the preform heatingtime. Accordingly, the heating module takes upmuch less space and only about 50% of the usualnumber of preforms need to be rejected on anemergency stop. This is because the preforms areheated in the new heater area by NIR (near infra-red). Two more important factors which result inthe total heat penetration of the preforms beingvery efficient is that the preforms are conveyedthrough an enclosed heating chamber with all-round reflection and the mandrels are very tight-ly spaced at just 37.7mm (minimum pitch). Allof these measures together generate an energysaving of up to 40% as opposed to the traditionalheating method. “We can confirm this improve-ment in our energy balance, as at Silver Springswe have monoblocks with both the Series III andthe Series IV machine in operation, says KirkRichmond. “As far as Crossroads is concerned,we're extremely pleased with all three of ourInnoPET Blomax Series IV blow moulders – alsobecause they're very reliable and we can save onmaterials during production with the utmostaccuracy thanks to the servomotor-controlledstretching process.”

This servomotor-controlled stretching processensures that the stretching motion can still becarried out at the same rate as at the highmachine speed should the rotation of the blowmoulder be temporarily reduced for any reason.High process stability is a given and the blow

moulder is always able to adjust itself to the fill-ing system's mode of operation with perfect pre-cision. This allows preforms to be used whichhave been optimised down to the last tenth of agram of PET material. Other especially beneficialaspects of the InnoPET Blomax Series IV includethe extremely compact blow stations, which areeasily opened and closed by a toggle mechanism,and very fast changeover times.

The monoblock of the InnoPET Blomax SeriesIV and the Innofill NV filler has been kept assimple as possible. Removing bottles from theblow station and adjusting the distance of fin-ished PET bottles to one another according to theconfiguration of the filling system is handled byjust one modular transfer wheel. An airlockensures that the dry area of the blow moulder iskept separate from the wet area of the filler,thereby eliminating the risk of corrosion in theblow moulder. The logical consequence ofextremely gentle PET bottle handling is that bot-tles can be used which are lighter than thoseconveyed by an air conveyor.

Simple yet safe and reliable fillingIn its choice of filler, Crossroads has remainedloyal to the Innofill NV which has proved itselfin practice at Silver Springs. The system operates according to the principle of volumetricfilling using electromagnetic induction flowme-tering. Non-contact filling through a free-flowfilling valve ensures microbiological and hygien-ic safety. All passages are smooth surfacedthroughout the Innofill NV, from the ring bowl tothe filling valves. As in all other product-con-ducting channels and passages, aseptic mem-brane and sealing technology is used within thefilling valves on the Innofill NV. The fillingprocess is as follows: the filling phase is initiatedafter the bottle has been guided by the neck ringand positioned under the filling valve. The bottleis then filled with the exact quantity of productand the filling process subsequently stopped. Asimple and microbiologically safe filling processtakes place. The PET bottles are sealed by theclassic Innofill SV screw capper.

Innopack Kisters packersThe Richmond family have come to appreciateKHS packaging technology. Kirk Richmond com-ments: “We think that Innopack Kisters packersare the best on the market at the moment.”Crossroads invested in not one but three innova-tive Innopack Kisters SP Advanced machines.As with all other packaging machines in theAdvanced series, these shrink packers are cube-shape in design, giving operating personnelample space to work with the machine and thusproviding high ease of operation. Together withthe new protective hood concept designed forthis machine series, the cubic design also pro-vides an excellent view of the inner workings ofthe packing machines. Another great advantageis the hygienic machine design.

Toothed belts are used in the Advanced serieswherever feasible, the result being quiet opera-tion, simple design and low maintenance.Another big plus is that identical servomotorswith integrated servocontrollers are used on allpacking machines in the Advanced series. Thisfacilitates part replacement during maintenanceThe Innopal PB1HS palletiser with an upstream, inline robot grouping.

All of thesemeasurestogethergenerate anenergy saving ofup to 40% asopposed to thetraditionalheating method.

SUCCESS WITH KHS– continued from page 57

Soft Drinks International – April/May 2014 59SuCCESS WITH KHS

and reduces the stock of spare parts. The amountof cabling has also been reduced and the controlcabinet is much smaller.

The Innopack Kisters SP Advanced canprocess far thinner film materials than the previ-ous generation of machines, made possiblethanks to a special film cutting and feed system.A vacuum belt of adjustable width perfectlypositions the various widths of film on the con-veyor belts. A sophisticated hole pattern enablesthe latter to discharge any static electricity auto-matically. In conjunction with an additionalanti-static system, this offers maximum convey-ing stability even for extremely delicate filmtypes. The sequences of motion in the continu-ously operating film station are controlled bymeans of an electronic cam. The length of filmsection and the position of the printed image areelectronically set within the system by selectingthe format at the operator panel. As a result thefilm wrapping process is adjusted to productheight and length with absolute precision. Thefilm is cut with a servo-driven cutter, yet anotherguarantee of maximum precision as well as min-imal wear on the cutter blades.

After they have been wrapped in film, thepacks are directly conveyed into the shrink tun-nel. The shrink tunnel is fitted with classic elec-trical heating and, like all KHS shrink tunnels,features hot air nozzle equipment which can beused in a variety of ways. Kirk Richmond states,“I can only emphasise how pleased we are withthis packaging system. All of our shrink packerswork extremely reliably, are very operator

friendly and give us top packaging quality andstability while using the absolute minimumamount of materials.”

Gentle palletisingShrink packs are palletised by an Innopal PB1HSwith an upstream, inline robot grouping. Thismachinery is exceptionally well suited for pal-letising sensitive goods, such as shrink packs.

The inline robot grouping aligns the finishedshrink packs with only minimal space require-ments, after which a positive-fit gripper picksup, lifts, turns and places each individual shrinkpack exactly in the programmed position. Thisgives Crossroads top precision, exact repro-ducibility, precise alignment and extremely gen-tle pack handling. The robot grouping enables allcurrent and future container and layer require-ments to be easily adapted by selecting the exist-ing layer formation or programming a newcontainer and layer formation.

The Innopal PB1HS is a single-station palletis-ing robot equipped with a pallet lift, elevatedpack infeed and two-piece pusher plate. The lift-ing unit and loading station operate with servotechnology and a cog belt drive, giving operatorshigh availability with a minimum maintenanceeffort. Automatic all-round centering before eachlayer is discharged ensures that perfect layers areformed while handling the product gently andensuring a high overall stability of the palletload.

Kirk Richmond says, “Everything, includingour palletising process, is literally running likeclockwork. I believe that our KHS turnkey linesare a success factor for our newly founded com-pany that simply shouldn’t be underestimated.To be more precise, to us KHS technology meansproduct safety and reliability, delivering to dead-lines and, as a result, a strong position in themarket.”

On the road to further successCrossroads is also planning on future success. Asalready mentioned, it definitely has the space,with the option to buy the hired buildings andland secured. To close, Kirk Richmond says,“Considering that there's a huge demand for bot-tled water in the northeast of the USA, sales atCrossroads could be even higher than at SilverSprings in the near future. Together we alreadyrank among the top five biggest bottling plantsfor water in the USA. In the family we can envi-sion becoming a national presence in the waterbusiness in the medium to long term.” Thosewho know the Richmonds also know that ideaslike these can come true quicker than you think.And successfully so, of course – as theRichmond family has so often demonstrated. n

Kirk Richmond, Chief Operating Officer of Crossroads:"Our KHS turnkey lines are a success factor that's not tobe underestimated."

Georg Zuzok is Head of MarketZone Americas, KHS GmbH,Germany.Jon Elward is Head of StretchBlow Moulders, KHS USA.www.khs.com

Sales atCrossroads couldbe even higherthan at SilverSprings in thenear future.Together wealready rankamong the topfive biggestbottling plantsfor water in theuSA.

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aseptics

Full coverage

Aseptics have now reached the final buildingblock in a beverage bottling line: with the

Contiform AseptBloc, Krones is for the first timealso incorporating the stretch blow-mouldingmachine in the aseptic concept. The chain isthus complete: preform decontamination, asep-tic blow module, aseptic filler, aseptic closer.The first user of the Contiform AseptBloc is StuteNahrungsmittelwerke in Paderborn – a companythat’s predestined for this pioneering role: on atotal of 13 lines Stute fills PET containers solelyin an aseptic process, and has embraced all theadvances made in aseptic filling over recentyears.

The family firm is one of the biggest fruit andvegetable processors in Europe, and suppliesmarkets in Europe, America and Australia. Stuteproduces preserved fruit and vegetables,desserts, sweet spreads like jams, marmalades orhoney, plus a wide range of soft drinks. Thisbegins with carbonated soft drinks, ice teas andnear-water beverages, and continues with fruitspritzers, squashes, concentrated and directjuices, plus chilled fresh juices. Sales go mainlyto large food and beverage discounters. Stute fillsits beverages at its Paderborn production facility,in cans, soft packages, glass bottles and PET con-tainers. Here, on around 500,000 square metresof plant space, Stute operates 36 soft-packagelines, 13 aseptic PET lines rated at up to 40,000containers an hour, plus a beverage canning lineand a glass line.

No compromisesStute has for many years now prioritised asepticfilling so as to achieve long-lasting freshness anda lengthy shelf-life without using any preserva-

tives or other additives. “Stute has committeditself unswervingly to operating without anypreservatives. This means the kit involved has tooffer manageable cleanrooms. When this becameviable about a decade ago, Stute rigorously pur-sued the option of cold-aseptic filling”, explainsChristoph Frankrone, Head of Purchasing PlantEngineering at Stute. Stute started off with asep-tic filling of beverage cartons, then took its firststeps with aseptic linear fillers for PET, and sub-sequently with small cleanrooms in conjunctionwith rotary fillers. By 2008, Stute had installed atotal of nine PET lines from a German vendor.

In 2009, Stute turned to Krones, and commis-sioned a PET-Asept L wet-aseptic line for stillbeverages. This was followed in 2010 by twomore Krones lines for carbonated beverages, thistime with the Contipure module for preformdecontamination, and then in 2011 by the fourthKrones PET line, once again a PET-Asept L wet-aseptic line for still, low-acid beverages.

Production cycles of 140 hours targetedWith the Contiform AseptBloc, Stute is for thefirst time using a harmonised blow-moulder/filler monobloc, in which the asepticsbegin even before the stretch blow-mouldingprocess. Previously, in its wet-aseptic opera-tions, Stute had always kept the blow-moulderand the filler separate. “We confidently expectthe Contiform AseptBloc to give us substantiallyshorter make-ready times, reduced by about two-thirds and are looking forward to a significantlyimproved concept for care and maintenance,firstly thanks to a reduced number of wear parts,and secondly to more intelligent part replace-ment. We see shorter cleaning cycles of just two-and-a-half hours instead of four, and we shall betrying to extend the production cycles to 140hours”, says Christoph Frankrone. That wouldindeed be a minor sensation. The four Krones

Krones is for the first timeincorporatingthe stretchblow-mouldingmachine in theaseptic concept.

Gaseous hydrogen peroxide is used for sterilising the surfaces of the machines, and also forpreform and closure decontamination.

With the Contiform AseptBloc, Stute is for the first timeusing a harmonised blow-moulder/filler monobloc, inwhich the aseptics begin even before the stretch blow-moulding process.

Soft Drinks International – April/May 2014 61FuLL CoVERAGElines previously installed achieve 96 hours ofproduction time, while the figure for the olderaseptic lines is 72 hours.

“We also anticipate that the new line willenable us to reduce the preform weights still fur-ther. As far as the microbiological situation isconcerned, we are confident that in future weshall be achieving germ reduction rates insidethe bottle of up to log 6. On the two wet asepticlines we’re running at log 5, while for the linesfeaturing the Contipure module log 4 suffices usbecause of the carbon dioxide content in theproducts concerned.”

Ground-breaking advancesThe firm’s corporate philosophy emphasisescontinual upgrading of the production opera-tions and purposeful deployment of the very lat-est technologies. Since 2006 alone, Stute hasinvested around €100 million euros in mod-ernising and expanding its aseptic beveragecapacities and its local infrastructure, in order toput large quantities of maximally fresh productson the market at high turnaround speeds. Forexample, Stute has done pioneering work inimplementing Krones’ Contipure technology.

Today, Stute is once again in the spotlight fora ground-breaking advance in aseptic beveragefilling. The aseptics specialist has installed thefirst Krones Contiform AseptBloc, in which thepreforms are treated with gaseous hydrogen per-oxide after being warmed up, and then passeddirectly to the blow module, where the contain-ers are produced under aseptic conditions. Theyare then filled in aseptic mode and fitted withdecontaminated closures. All the machines inthe system are monobloc-synchronised, andoperated using a higher-order control system.Thus the Contiform AseptBloc provides an idealcombination of Krones’ stretch blow mouldingtechnology and its expertise in aseptic filling. Asa complete-coverage aseptic chain, extendingfrom decontamination of the preforms to closingof the bottles, the system makes no compromisesin terms of microbiological safety.

Lower Total Cost of Ownership (TCO)Furthermore, the line as a whole eases the work-load for the production staff, and takes up signif-icantly less space: a Contiform AseptBloc ratedat 24,000 bottles per hour (this is what’s installedat Stute) requires 40% less space than a compa-rable PET-Asept D dry aseptic system. AContiform AseptBloc with 32,000 fills per hourcan be installed on an area that’s about a thirdsmaller than that of a PET-Asept L wet asepticsystem with the same rating. And that’s not all:TCO is lower than with comparable convention-al aseptic monoblocs. Thanks to the significantlylower costs for processing and operating materi-als and for care and maintenance, cost savings ofmore than10% are achieved.

“The reduction in operating costs was one ofthe crucial factors when it came to deciding onthis investment”, emphasises Frankrone. “Thelower costs for the processing and operatingmaterials show up to particular effect here, as dothe lower maintenance costs. Because the pro-duction running times are longer, the costs forprocessing and operating materials are automati-cally downsized.”

Aseptic blow module The new Contiform A stretch blow-mouldingmachine has been designed so as to ensure thatnow only the moulds and absolutely essentialcomponents are located inside the aseptic zone.All other assemblies, cables, sensors and pneu-matics have been removed from this area.

Several design building blocks help to makesure that the sterile zone is partitioned off fromthe rest of the machine. These include a definedoverpressure in the entire aseptic area providedby a central ventilation system and a hydraulicliquid seal with an H2O2 solution. The electro-magnetically driven stretching unit never leavesthe sterile zone. Next to the stretching rods areonly the left and right stainless steel mouldhalves with base, and the aluminium moulds inthe aseptic zone of the blow moulding machine.

Reduced complexityGaseous hydrogen peroxide from a central pro-cessing unit is used for sterilising the surfaces ofthe machines, and also for preform and closuredecontamination.

For sterilising the high pressure air routes, thepaths from the rotary manifold are warmed upwith hot air, and then cleaned by means of anH2O2-air mixture. By sterilising the blowingpaths and the blowing wheel isolator, a flawlessmicrobiological state is assured in preproduc-tion.

The product path and the isolator are cleanedsimultaneously, in each case with hot causticand acid, without any foam agents. A simple CIPsystem suffices for this purpose: neither a sterile-water UHT system nor a hygiene centre isrequired. This reduces the complexity of thecleaning process and downsizes the duration ofthe requisite cleaning routine to less than 2.5hours.

The new closure sterilisation unit is based on a simple, sturdy mechanical design. Over a shortdistance, the closures are sterilised within a minimised timeframe by means of evaporatedhydrogen peroxide.

Continued overleaf

“We alsoanticipate thatthe new line will enable us to reduce thepreformweights stillfurther...”

62 Soft Drinks International – April/May 2014PET PACKAGInG & FILLInGStable, dependable preform

decontaminationDecontaminating the preforms creates a wholeseries of advantages, compared to sterilising thefinished, blow moulded PET containers. Thepreforms offer a significantly simpler shape anda considerably smaller surface area. In contrastto bottles, moreover, with preforms there is norisk of shrinkage. This firstly enables the bottle’sweight to be reduced, with concomitant savingsin material, and secondly renders a Relax blow-moulding process obsolete. The process window,too, for reaching the germ reduction is signifi-cantly greater than for bottles, which increasesthe dependability and stability of the process.

The preform feed has been constructed inhygienic design: both the preform magazine andthe preform chute have been fitted with covers.Moreover, a rinser uses ionised air to removedust and smaller particles from the preforms. Inorder to upgrade the efficacy still further, a cam-era system inspects the geometry of the neck fin-ish, and will reject any non-conformingpreforms.

The closure sterilisation unit, which is alsonew, is based on a simple, sturdy mechanicaldesign. Over a short distance, the closures aresterilised within a minimised timeframe bymeans of evaporated hydrogen peroxide.

Beneficial effects on sustainabilityFrom an environmental viewpoint, theContiform AseptBloc scores highly by managingentirely without water during sterilisation andproduction modes. Water is now only requiredfor cleaning. Thanks to the design concept forthe clean rooms, the overall media consumptionis low. Hydrogen peroxide as a sterilising medi-um can likewise per se be described as eco-friendly: it breaks down into water and oxygen.

“Our aim is to be as far out in front as possiblewhen it comes to technology,” emphasisesFrankrone. “The Contiform AseptBloc we nowhave replaces an older aseptic linear filler. We

intend to successively replace the other linearlines as well, and thus at the same time increaseour output. We see this fresh innovation fromKrones as very well suited for this, particularlyin regard to a possible reduction in the contain-er’s weight.”

Fine-tuning for asepticsThe development of aseptic filling technology atKrones began in 1999 with the unveiling of thefirst PAA Spirasept. This was followed just oneyear later by the first PET-Asept L wet asepticline, which used peracetic acid as the decontam-inating medium in a large clean room. The reallyresounding success came in 2003, with the con-cept of the small clean room in isolator technol-ogy. At the same time, Krones was since 2005developing dry sterilisation using gaseoushydrogen peroxide in the PET-Asept D process.Until then, decontamination with chemicalreagents had concentrated on decontaminatingthe blow moulded container. In 2008, Kroneswent one step further, and in the shape ofContipure came up with a process that alreadysterilises the preforms, instead of waiting for thebottle to be produced.

Simultaneously, machinery design was alsobeing progressed: in 2012 with both the PET-Asept L2 and the PET-Asept D Compact, plus theContiform 3 with a Contipure module and theModulfill VFJ-D filler for separate aseptic fillingof juice and pulp in a single process.

The Contiform AseptBloc now premiered, fea-turing an aseptic stretch blow-mouldingmachine and preform decontamination bymeans of gaseous hydrogen peroxide, is the pin-nacle so far of aseptics fine-tuning at Krones. Thenext step is already in the pipeline: decontami-nation of the preforms in the ContiformAseptBloc without chemicals – just using aphysical method. This will be the right technol-ogy when in the future sensitive products needto be filled without using any chemicals and atminimised TCO. n

From anenvironmentalviewpoint, theContiformAseptBloc scoreshighly bymanagingentirely withoutwater duringsterilisation andproductionmodes.

www.krones.com

FULL COVERAGE– continued from page 61

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ProcessingDEVELoPMEnTS

DeTeCTING off flavours and taints at anearly stage of beverage production meansmore time can be spent reviewing theflavours that should be present, so it makescommercial sense to go back to the rawmaterials, the earliest point at which contam-inants could be introduced, with the aim ofreducing contamination before introducingingredients to one another.

To help combat water contaminants, FlavoractiV has developed a comprehensiverange of GMP water Flavour Standards tocomplement the GMP Beer Flavour Stan-dards to help breweries and beverage pro-ducers test for impurities. Flavours fromsweet apple to inky chemical will have adetrimental effect on the end product, sobeing able to detect and remove them inadvance will save considerable time andmoney later.

Using water Flavour Standards, tasters areable to detect biological, physical and chemi-cal contamination, for example, benzaldehyde,which results from bacterial contamination in

Frozen assetsGea Process engineering has simplified itsGea Messo PT freeze concentration technol-ogy, reducing costs by up to 40% and openingup new markets across the globe. Thereduced cost makes freeze concentrationtechnology a realistic proposition for manybeverage manufacturers, allowing them toprovide high quality concentrates to the bev-erage market for the first time.

Many beverage manufacturers need toconcentrate their products for economictransportation. Freeze concentration convertspart of the water of aqueous solutions intopure ice crystals. Complete separation ofthese ice crystals results in specific removal ofwater at very low processing temperatures.The result is unprecedented product quality.

although freeze concentration has alwaysbeen recognised as achieving the best result,with virtually no change in product tastewhen reconstituted, the cost of the processhas put many beverage producers off infavour of evaporation. evaporation, by con-trast, is less expensive but does have a notice-able detrimental effect on taste due to theapplication of heat. By reducing the cost offreeze concentration, Gea Process engineer-ing has made the technology much moreaccessible to a wide variety of producers.

The reduction incost of the GeaMesso PT technologyhas been achieved bysignificantly reducingthe number of movingparts in the equip-ment. For example,Gea Messo PT freezeconcentration equip-ment previously hadfour drive units, now ithas just one. This has adramatic effect on thesale price, reducesongoing maintenancecosts and enhancesreliability. The merits ofthe freeze concentra-

tion process, however, remain unchanged cre-ating high quality concentrates for premiummarkets for dairy, beer, wine, fruit juice, coffeeand cider.

“The lower price tag puts freeze technol-ogy into the hands of companies that found itattractive in the past, but could not justify thecapital expenditure,” said Xavier Hollander ofGea Messo PT. “Freeze concentration pro-duces a greatly superior product comparedwith evaporation that inevitably causes dam-age to the product and adversely affects thetaste and nutritional value.”

Xavier Holander saysthat GEA has reducedfreeze technology coststo make it accessible tomore beveragemanufactuers.

nSF EnhancesQuality ProgrammeTHe NSF programme, which provides testingand certification of packaged beverages, aswell as bottled water, packaged ice andflavoured beverages, to verify compliance withnational and global standards (eg US FDa,eU, wHO, etc.), has updated its evaluationcriteria. These are now more risk based andsupport GFSI standards, FSMa (US FDa’sFood Safety Modernisation act) requirementsand HaCCP. NSF International will now offerbundled audits so that when a GFSI audit isundertaken, the product certification require-ments can be covered during the same visit,resulting in time and cost savings for beveragemanufacturers. an additional certificationfocusing on the environmental stewardship ofa bottler’s source water is also an option.

Valbona Malo has been appointed NSFGlobal Business Manager for the BeverageQuality Programme. Based in Brussels, Belgium, Valbona has extensive specialistexperience in beverage quality. She serves asChairman of education & audit Committeeof watercoolers europe, represents NSF forthe european Federation of Bottled waterand is a member of audit Committee ofeuropean Ice Packaging association. Valbona'sexperience and knowledge of the global bev-erages market will be an invaluable asset inassisting clients with their certification needsand other requirements.

Valbona Malo has been appointed NSF GlobalBusiness Manager for the Beverage QualityProgramme.

Detecting offlavours at thesource

water supplies and plastic pipe degradation,or ethyl fenchol arising from micro-organismspresent in the source or added through fil-tration; or even methanethiol from CO2

sources. Bitter almond, damp soil, and drainsare the resulting flavours of these contami-nants alone, and FlavoractiV is able to traintasters to detect an additional 21 flavours.

empowering breweries and beverage pro-ducers to hone their tasting and sensoryskills will dramatically reduce the risk of offflavours and complaints. and better trainedstaff, complemented by validation softwareand GMP Flavour Standards, can improve theoverall taste and consistency of a brand.Most producers will already be running theirown tasting panels but having independent,

external support that can link all sites anddetect and respond to potential problemscan make a big difference.

In addition to water, FlavoractiV’s expertteam of multi-lingual global sensory man-agers are helping beverage producers withbeer, cider, wine and soft drinks GMP FlavourStandards as demand grows. In total, Flavo-ractiV is able to train individuals to detectup to 125 flavours across the range, andthereby assist in detection of problems withraw ingredients plus packaging, piping, sweet-ening, cleaning, and storing issues.

FlavorActiV offers a training service for tasters,to help detect off flavours at source.

66 Soft Drinks International – April/May 2014DEVELoPMEnTS

Packaging

Eliminating moisturewHeN it comes to high-quality, high-fre-quency packaging lines, the presence of just afew drops of moisture can have a dramaticimpact on labelling quality, coding and visioninspection efficiency.

In today’s fast-moving industry, where qual-ity constraints are stricter than ever, an effec-tive drying system is a crucial component formost packaging lines. To meet these demands,Gebo Cermex’s new OptiDry unit combinesthe latest in drying technology with the com-pany’s long-proven expertise in precision han-dling, optimising product flows for reliability,flexibility and efficiency.

The presence of condensation on theouter surface of bottles and other containerscan wreak havoc on the quality of a packag-ing line: labels may be poorly applied, codingcan be illegible or incomplete and visioninspection efficiency may be impaired. In thecase of metal containers the moisture mayeven threaten the integrity of the product.

The OptiDry builds on Gebo Cermex’sdecades of experience in the beverage sector,with a system which can handle glass, plasticand metal containers in all shapes and sizes.One of OptiDry’s greatest assets is said to beits superior drying efficiency with independ-ently adjustable nozzle positioning making itpossible to precisely target the air flows atthe container’s neck, body, or both.

Further development is already on thecards, as Gebo Cermex’s in-house engineerswork on extending the OptiDry range toencompass high-speed can and glass packag-ing lines.

The OptiDry system offers four majortechnological advances:

• Precision drying system – OptiDry usesnozzles not air knives, ensuring the stability ofthe containers and helping to maintain a con-stant air velocity. OptiDry also offers superioradaptability: the height, spacing and angle ofthe support plenums are fully adjustable toensure that the nozzles are as close as possi-ble to the containers, thus tailoring the sys-tem to the precise form of the products;

• rapid, simple changeover between con-tainer formats – graduated indicators make iteasy to reproduce a precise plenum position-ing for quick and efficient transition betweenproduct batches. adjusting the nozzles’ posi-tioning is just as easy, either manually usingthe crank system or automatically with thehelp of a motorized system;

• Minimised energy consumption: theadaptability of the nozzles and their proximityto the containers guarantee optimised airflow. The system runs with a single fan con-trolled by a 7.5 or 15 kw inverte; and

• Gebo Cermex’s noise-absorbent casingmakes for greater comfort of use, with anoise level of less than 80 dB.

OptiDry received its exclusive world pre-miere at Drinktec 2013 in Munich last Sep-tember, and already 32 OptiDry systems arein operation on packaging lines all over theworld, from Brazil to Tajikistan.

OptiDry is now ready for full internationalrelease, with an official launch scheduled atDüsseldorf ’s Interpack trade fair on 8-14 May2014: Hall 13, stand C47.

One of OptiDry’s greatest assets is said to be its superior drying efficiency with independently adjustablenozzle positioning making it possible to precisely target the air flows at the container’s neck, body, or both.

nano tag changescolour to showfreshnessa COlOUr coded smart tag could tell con-sumers whether a carton of milk has turnedsour or a can of vegetables has spoiled with-out opening the containers, according toresearchers at Peking University in Beijing,China, which has patented the technology.

The tag has a gel-like consistency, is inex-pensive and safe and can be widely pro-grammed to mimic almost all ambienttemperature deterioration processes infoods according to Chao Zhang, PhD, thelead researcher of the study. even whenmanufacturers, grocery store owners and

Researchers in China have developed a nano-tag which can determine if a product such asmilk is spoiled.

consumers do not know if the food hasbeen unduly exposed to higher tempera-tures, the tag can give a reliable indication ofthe quality of the product, he confirmed.

Tags, which are about the size of a kernelof corn, could appear in various colourcodes on packaging. In the test configuration,red, or reddish orange, would mean fresh.Over time the tag changes its colour to

orange, yellow and later green, which indi-cates the food is spoiled. The colours signifya range between 100% fresh and 100%spoiled. The researchers developed andtested the tags using E coli bacteria in milkas a reference model. The tags could also becustomised for a variety of other foods andbeverages.

Containing tiny metallic nano-rods madeof gold and silver the tags, at different stagesand phases, can have a variety of colours:red, orange, yellow, green, blue and violet.Silver chloride and vitamin C are also in thetags, reacting slowly and controllably. Overtime, the metallic silver gradually deposits oneach gold nano-rod, forming a silver shelllayer. That changes the particle's chemicalcomposition and shape enabling the tagcolour to evolve.

The researchers say tags would be veryinexpensive with all the chemicals in it cost-ing much less than one cent – US$0.002 isestimated. In addition, all of the reagents inthe tags are non toxic, and some of them(such as vitamin C, acetic acid, lactic acidand agar) are even edible.

Soft Drinks International – April/May 2014 67PACKAGInG

Chinese dairy runsat speedTeTra Pak has announced that its Tetra Paka3/Speed filling machine for Tetra Prismaaseptic portion packs has been successfullydeployed with its first customer – Mengniu, aleading Chinese dairy.

running at a speed of 24,000 packs perhour, or approximately seven packs per sec-ond, Tetra Pak a3/Speed is one of the world’sfastest filling machine for carton packages,pushing operational cost down by as much as35%.

Mengniu’s decision to purchase Tetra Paka3/Speed in November 2012 was based ona successful field test and the need torespond to the rising demand for its premiumflavoured milk, latte. The company was run-ning two filling machines at full capacity in2012, delivering an annual output of 94 mil-lion packs, but was still not able to keep upwith demand.

“within 10 months of installing the firstTetra Pak a3/Speed, 100 million packages hadbeen produced on a single line, and we wereable to reduce the overall operational costfor latte by 20% in comparison with low

oxygen scavengerspermittedeFSa, the european Food Safety authority,has approved the use of the active sub-stances palladium metal and hydrogen gas,intended for use as an oxygen scavenger inpacks of food or beverages at room temper-ature or below. The CeF panel concludedthat they do not raise safety concerns forthe consumer when used as an oxygen scav-enger in these conditions.

Eco-friendly containerSKINNy-ePaK is an innovative new eco-friendly container for liquid food whichreduces the consumption of plastic by 60%,according to Italian maker Meclat, whichteamed up with Internova to produce thepack.

Meclat holds the patent for ‘ePaK’ which isa rigid bottle design of pyramidal geometryused as the frame in the new container. Inter-nova is the patent holder for ‘Skinny’ formoulding of bottles with two different com-ponents.

The Skinny-epak is a middle way betweena carton-style lined ‘brik’ and a classical plasticor glass bottle. This new concept uses an eco-friendly packaging film which, while maintainingthe functionality of a rigid pack, is lightweight,flexible, and reduces the consumption of plas-tic. Two colour packs are also possible.

Containers are stackable during transit andcan reduce transport and storage costs by upto 700%, says Meclat. Normally a traditionallorry load of empty containers consists of

about 54,000 units. with Skinny-epak almost388,000 containers are possible.

This type of container is aimed at mediumsized dairies where efficient use of storageand production facilities is at a premium.Skinny-epak can also be used on existingmachinery and packaging systems with mini-mal adaptation required to handle the newcontainers.

Filling can proceed without the need forfurther processes such as disinfection. Thebottles can be loaded and stacked in themachine and are automatically bottom-filled,

Skinny-epak from Meclat is an innovative eco-friendly container for liquid food which reducesthe consumption of plastic by 60%.

heat sealed and trimmed. High speeds(between 500 and 8,000 bottles per hour)can be achieved as the film is said to be shat-terproof.

It is therefore able to meet the productionneeds of small dairies or farms as well asplants with higher capacity. The same machinecan pack containers of different capacities andfor different products such as milk andyoghurt. The patented, shatterproof laminatedfilm IMS (In Mould Shield) also ensures excel-lent barrier properties against oxygen, light,moisture and gas. Skinny-epak is thereforesuitable for liquid products with a long shelflife.

with Skinny-epak it is possible to print onfive faces of the pyramid – four sides and onthe bottom and can be customised at thepoint of production for each customer. IMS,the method used for printing, also protectsthe contents – avoiding any risk of contamina-tion and migration from ink even during ster-ilisation or pasteurisation, up to 128°C. Theexcellent graphics, obtained by flexo andgravure printing, allows the use of up to 10colours at 180 dpi. The base, which is weldedon the bottom, is already provided with print-ing chosen by the customer.

The substancesare designed as agas permeable,but liquid imper-meable, laminated

pad placed within a cap or closure or as anadhesive label on tray lids. The palladiumshould not be in direct contact with the foodand must be incorporated in a passive struc-ture impermeable to liquid to prevent migra-tion at detectable levels.

The dossier for evaluation was submittedby aIPIa member eMCO Packaging Systems.according to the company the active com-

speed filling machines. Based on these results,we made the decision to order three morelines,” said Gao Jianjun, Factory Manager ofMengniu Dairy Plant in Ma'anshan City.

The installation of Tetra Pak a3/Speedenabled Mengniu to triple its line productivity,which greatly increased its production capac-ity.

“we are committed to supporting cus-tomers’ growth with solutions that bring out-standing performance. we look forward toseeing success with more customers,” com-mented Trevor eastwood, Product PlatformDirector at Tetra Pak.

Tetra Pak a3/Speed is available in threeversions, designed for Tetra Prisma asepticportion packs running at 24,000 packs perhour, Tetra Prisma aseptic and Tetra Brikaseptic family packs running at 15,000 packsper hour, and Tetra Brik aseptic portion pack-ages running at 24,000 packs per hour. Themachine is based on the Tetra Pak a3 plat-form, which is designed as an integratedcomponent of Tetra Pak’s fully automatediline offer.

The Tetra Pak A3/Speed filling machine forTetra Prisma Aseptic portion packs is helpingChinese dairy Mengniu to speed up productionwhile saving costs.

ponent aims to extend the shelf life of theproduct by scavenging the residual oxygenfrom the headspace and is applied by elec-tron beam deposition. Food must be packedunder modified atmosphere with a hydrogenlevel of 5.7%.

This scavenger can be used for packagescontaining fresh fruit juices, carbonated softdrinks, wines, beers, milk formulations,cheese, cream and delicatessen meats aswell as for the ready meals market.. It is suit-able for ambient storage over long periodsor refrigerated temperatures for shortertimes.

68 Soft Drinks International – April/May 2014PACKAGInG

High speed filling& cappingaS a longtime supplier of fillers to the juiceindustry, Federal Mfg, powered by Pro Mach,has developed a new high speed modularseries filler that enables companies to max-imise uptime and throughput to meet mar-ket demand. The compact filler’s elegantdesign, state-of-the-art controls, and semi-automatic dedicated clean-in-place unit offerhigh productivity with speeds up to 450 x1.75 litre PeT juice carafes per minute.

The new filler, which is 3-a Process certi-fied, uses highly efficient, gravity level fillingvalves on a 120 inch pitch. The 70 valve unitis integrated with a 21 station Fowler/Zalkinpick-and-place capper from Fowler Products,a Pro Mach business. Fowler also suppliesthe cap elevator sorter, cap chute, and airconveyors that transfer 70mm caps for 1.75litre PeT juice carafes to the capper.

The filler features an allen-Bradley PlCbased control system with Compactlogix.an allen-Bradley 10 inch PanelView Plus isused for HMI.

The new filler has a dedicated, closed-coupled, clean-in-place unit, which controlsthe circulation of cleaning fluids. an acidmetering system controls the concentrationof cleaning fluids with a conductivity probe.

The unit includes an integrated bottle

Digital direct printingDIGITal direct printing on containers andpackages during an ongoing productionoperation offers huge potentials for the bev-erage industry and other market segments,and opens up an abundance of new options.Krones aG, Neutraubling, Germany, is pre-miering a direct printing system for printingon plastic bottles called the DecoType.

Compared to dressing containers inlabels, direct printing of containers offers sig-nificantly more scope for individualised,attractive design of the containers, is ideallysuited for supporting marketing campaignsand product launches, says Krones. The useof updated decors or short-notice launchesof newly developed products enables theclient to react swiftly to changes and emer-gent trends on the market.

Increasingly frequent requests for individu-alisation lead to smaller batch sizes, withconcomitantly small label print runs, whereaswith digital direct printing these can bereplaced with significantly enhanced afford-ability. Digital direct printing also creates newoptions for designers, as haptics can be mar-ried to optics, for instance, or uneven sur-faces can be printed on.

with the new DecoType direct printingsystem, print heights of up to 200mm canbe achieved using UV inks. In modularised,

Krones’ new DecoType digital direct printingenables printing directly onto plastic bottles.

compact construction, the machine is suit-able for empty plastic containers made ofPeT, PP or Pe, either cylindrical or speciallyshaped. what’s more, Krones is also planninga DecoType application for glass containers.

Integrated printing units with ink supplyand automatic push-button adjustment facili-tate change-overs. The push-button con-trolled cleaning process has also beenautomated. Ink top-ups function flawlessly,while arc emitters ensure reliable UV-dryingof the printed containers.

Digital container decoration using Deco-Type also enables clients to print on con-tainer structures that hitherto could not bereached using current labelling methods. Thehigh flexibility provided by the digital tech-nology involved avoids over production oflabels, no longer requires any label adhesive,and reduces storage costs.

Federal Mfg’s new high speed filler offers highproductivity with speeds up to 450 x 1.75 litrePET juice carafes per minute.

rinser that grips the empty bottles by theneck and inverts them over a nozzle. anionised air rinse takes the electrostaticcharge out of the bottles to release any par-ticles that may be inside.

“This is an exceptional high speed, highthroughput juice filling solution,” said MikeCollins, Federal Mfg’s Vice President of Salesand Marketing. “It represents the utmost inFederal’s dedication to robust, long-livedsolutions.”

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Hall 12 / F15


environmentGREEn ISSuES

Juice companypowers upJaPaNeSe vegetable juice producer Kagomehas become a substantial generator of solarpower, most of which it is selling to regionalpower companies.

Following the success of the Kagomeyamanashi plant which began full operationlate last year, the Kagome Kurume plant isnow generating power from 7,320 panels.

These ‘mega solar power’ facilities, asKagome describes them, are being createdfrom surplus distribution centres. The groupis consolidating its distribution infrastructureas part of a strategy to boost operationalefficiency, incorporating new technology.

The Kagome Kurume site was a distribu-tion centre for the group’s sauces, juices andother products until 2012.

In line with Kagome’s involvement in theMichinoku Future Fund, set up primarily asan educational scholarship initiative in thewake of the Great east Japan earthquake,some of the funds earned from solar gener-ation are being channelled into this pro-gramme.

Belu to give £1 million toWaterAidBOTTleD water producer Belu has pledgedto donate £1 million to wateraid by 2020.

Since the start of the company’s initialthree year partnership in 2011, it has givenwateraid an incredible £555,662, transform-ing the lives of 37,044 people throughimproving access to safe water, hygiene andsanitation in the world's poorest countries. Itsays it will continue to donate all profits,with a minimum commitment of £100,000per year.

Barbara Frost, Chief executive of wateraid says, “wateraid are thrilled to extendtheir partnership with Belu into 2020, and

Lagos boosts PETbottle recyclingTHe lagos waste Management authority(lawMa) has come to an arrangementwith PeT bottle recycler alkem Nigeria toenhance waste sorting and recycling in aprogramme which also includes an educa-tional campaign.

lagos, a sprawling seaside metropolis whichis growing rapidly (its population is estimatedto have passed 20 million, although this is notconfirmed by hard data), has a major rubbishproblem which is not only unsightly but alsoinhibits infrastructure and causes health wor-ries.

This is being addressed proactively bylawMa, and the deal with alkem Nigeria isseen as a significant step.

Ola Oresanya, lawMa’s Managing Direc-tor, said the agreement formalises a partner-ship which will include setting up, operating

Electric deliverywagonsDelIVerING to Manila’s many thousandsmall stores is something of a logistics night-mare, the Philippines capital being renownedfor its frequent traffic gridlocks.

Bottler Pepsi-Cola Products has signedwith eMotors, a Filipino vehicle manufacturer,to use ZUM electric-powered three wheel-ers which allow deliveries to be made moreconveniently than by the usual vans and big-ger trucks while at the same time deliveringenvironmental benefits.

There is a third advantage: the nifty vehi-cles are well suited to brand advertising onside and back panels, while their predomi-nant yellow livery ensures they are publiceye-catchers.

“This will enable us to deliver our prod-

Kagome Kurume mega solar plant.

Belu has pledged to donate £1 million toWaterAid by 2020.

continue to transform lives around theworld. every time you choose to serve Belu,you are supporting wateraid in their visionfor a world where everyone, everywherehas access to clean, safe water and toilets by2030.”

Clean, green transport in the Philippines.

ucts to even more communities with mini-mum environmental impact,” said PCPPIPresident Partho Chakrabarti.

eMotors is delighted to have signed Pepsi-Cola Products as a client because it hasgiven the ZUM three-wheelers a high pro-file, generating further orders from othercompanies.

and maintaining a PeT bottle collection andbaling centre at the Olusosun recycling Vil-lage.

This was a major operation, he pointedout, because of the vast amount of wastegenerated in lagos State daily and the inelas-ticity of available landfill sites. Bottle waste willbe drawn eventually from all parts of thestate, as well as the metropolitan region.

“lawMa has been able to achieve its setgoals on recycling through the establishmentof the nylon buyback programme, recyclingbanks, compost facility in Ikorodu in collabo-ration with earthcare, and collection of PeTbottles, aluminium cans, cardboard and othermaterials,” said Oresanya.

“There has also been active engagementthrough school advocacy and summer holidayprogrammes on recycling to inculcate theright eco-friendly habits in children.

“The coming together of lawMa andalkem is expected to boost the culture ofwaste sorting and recycling, which the author-ity has been spearheading in recent times.”

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Soft Drinks International – April/May 2014 71GREEn ISSuESCCE studies recycling behaviourCOCa-COla enterprises (CCe) has justannounced the results of an in-depth sixmonth study with the University of exeter inthe UK, observing recycling behaviours in 20households in Great Britain and France – tohelp understand the barriers to at-homerecycling. This puts the onus on manufactur-ers to help make recycling easier for cus-tomers.

Key findings from the study included:• recycling activity is determined by habit

and learned practices embedded into dailylife, as opposed to conscious decision mak-ing – householders must break old recyclinghabits to form new ones;

• Household dynamics, roles and relation-ships play a critically important role in influ-encing and shaping behaviour – children canmake an important contribution and act ascatalysts to promote recycling within theirhouseholds;

• Different attitudes and practices cancreate tensions in the household, eg thedesire to be environmentally friendly versusdaily household practicalities;

• aesthetics are a key barrier – the recy-cling infrastructure in households must beadjusted to make recycling a more viableactivity, with few study participants willing tocompromise to make room for recyclingbins; and

• education on the value of recycling iscrucial, both economic and environmental egin relation to what happens to materials

once placed in the recycling bins.The pioneering study, Unpacking the

Household, led by Dr Stewart Barr, observed20 families, couples and single-person house-holds in Great Britain and France, in theirown homes, for six months.

Statistics show that 75% of British andFrench people claim to ‘always’ recycle plas-tic bottles at home. However, recycling ratesdon’t reflect this, as only around half of allplastic bottles sold are currently collectedfor recycling in Great Britain and France.CCe’s recycle for the Future campaign aimsto identify the reasons behind the gapbetween people’s intentions and actions, andseek meaningful solutions to increase at-home recycling rates.

The findings from the study are nowbeing used as a basis for setting an onlinechallenge to help come up with innovative,yet practical solutions to encourage peopleacross europe to recycle more. This chal-

Glass recyclingpasses 70% marklaTeST industry data – published ahead ofthe european Commission 2012 figuresexpected at the end of 2014 – confirm thataverage glass recycling rates in the europeanUnion have passed the 70% mark. Thismeans that over 25 billion bottles and jarswere collected throughout the eU in 2012to make new bottles. The savings in virginresources could build two egyptian pyramid,it is claimed.

recycling means that less virgin materialsare needed despite market growth.Between 1990 and 2012, eU consumptionof products packed in glass increased by39% in europe. Glass recycling increased atthe much quicker pace of 131%. as a resultthere is a big reduction of raw materials,CO2 and energy used to produce new bot-tles. available industry data show a distinctdecoupling of industry growth fromresource demand and environmental

Joe Franses, Corporate Responsibility andSustainability Director, Coca-Cola Enterprises.

lenge is being executed throughOpenIDeO.com’s creative, global innovationcommunity.

Joe Franses, Corporate responsibility andSustainability Director, Coca-Cola enter-prises, explained: “recycling is something inwhich we all have a role to play, and as oneof the world’s largest independent Coca-Cola bottlers we recognise we have aresponsibility to address today’s social andenvironmental challenges. while we canleverage our experience and expertise toeducate and inspire consumers to recyclemore often, we recognise we don’t have allthe answers. So we are collaborating withother thought leaders, and the best creativeminds in the OpenIDeO.com global commu-nity, to help generate ideas that could deliverreal change in at-home recycling habits.”

The challenge will be open for anyone totake part in helping to address this impor-tant issue. anyone can sign up and take partby visiting www.openideo.com or follow#recyclechallenge on Twitter for updates onthe challenge.

In the first part of the challenge, everyoneis invited to share their stories and insights,building up context around the challenge.Following this, the ideas phase begins, wherepeople submit ideas and collaborate todevelop and refine them further.

Once the challenge closes on 17 June2014, and having been evaluated both bythe community and an external advisorypanel, who will also provide advice through-out the challenge, the ideas with the mostpotential for impact will be revealed.

The expert advisory Panel will includerepresentatives from the ellen MacarthurFoundation, P&G, Forum for the Future,wraP, FostPlus and Casino who will belooking for ideas which showcase originalthinking, practical sense, and real applicability.

impacts: 189 million tons of raw materialssaved; and 138 million tons of waste havenot gone to landfill thanks to recycling.

“recycling makes good sense for us,” saysStefan Jaenecke, President of FeVe “That’swhy 40 years ago we helped to put in placeglass collection schemes, to inform the pub-lic and to treat recycled glass bottles andjars as a precious resource for our industry.we did not call it at that time the circulareconomy, but this is it!”

all participants in the container glassvalue chain continue to contribute to theseachievements. The glass industry designs andproduces containers that can be effectivelyrecycled in a closed loop system.

“This is a concrete case of the decouplingeffect that we want to build in a resourceefficient europe,” says Filip Kaczmarek, Mem-ber of the european Parliament. “It has beenput in place many years ago and works verywell. as policy makers we need to preserveand support such business models thatenhance economic growth, produce highvalue goods, generate value from waste,while reducing their environmental burden.we need therefore to work on a legislationthat acknowledges and incentivises suchbusiness models.”

More needs to be done to improve thequality of collected glass that can be effec-tively recycled in a circular economy, as wellas to collect the remaining 30% of used glassthat currently is wasted. This industry effortsupports the ambitious vision of the euro-pean Commission to build a ‘zero waste’ and‘resource efficient’ society, says FeVe.

Over 70% of glass is recycled in the EU.

72 Soft Drinks International – April/May 2014EnVIRonMEnTTetra Pak makesprogressTeTra Pak has reported that the companymade strong progress in 2013 towards its2020 environmental targets, focusing ondeveloping sustainable products, reducingenvironmental footprint across the valuechain and increasing recycling.

To make packaging products more sustain-able, Tetra Pak focuses on increasing the useof renewable materials from naturalresources that grow back when properlymanaged, such as wood and sugar cane. Onaverage, 75% of a Tetra Pak package is paper-board, made from wood. as a Forest Stew-ardship Council (FSC) certified company,Tetra Pak is committed to sourcing fromresponsibly managed forests and other con-trolled sources with the aim of using 100%FSC certified paperboard. This percentage hasrisen from 38% in 2012 to 41% in 2013.Meanwhile, 32 billion Tetra Pak packages car-rying the FSC label reached consumers lastyear, an increase of more than 5 billion over2012.

as a long term ambition, Tetra Pak aims todevelop a fully renewable package. Onemajor step forward in 2013 was the globalrelease of the bio-based lightCap 30 madefrom high density polyethylene (HDPe) thatis derived from sugar cane. across the port-folio, 1.1 billion packages with such bio-basedcaps hit the market in 2013, almost doublingthe number for 2012.

Tetra Pak has set a goal to cap climateimpact across the value chain at 2010 levelsby 2020 while still growing the business. To

achieve this, a number of initiatives havebeen introduced, including the developmentand audit of an accounting and reporting sys-tem in line with the Green House Gas Pro-tocol Corporate Value Chain standard.Between 2010 and 2013, Tetra Pak reducedthe climate emissions from its own opera-tions by 2,000 tons CO2e (carbon dioxideequivalent), while achieving a 12% growth inthe number of packages sold.

last year also saw the launch of a numberof equipment and service innovations thatsupported customers in reducing their envi-ronmental footprint. For example: Tetraalcross rO lite was made available to small

A total of 32 billion Tetra Pak packages carryingthe FSC label reached consumers last year, anincrease of more than 5 billion over 2012.

Kruger nationalPark recyclingNaMPaK, one of africa’s biggest packaginggroups and a key supplier to the soft drinkssector, has increased its contribution to pro-tecting Kruger National Park (KNP) from thewaste problem caused by growing numbersof visitors.

The park is one of South africa’s toptourist attractions and has strong domesticvisitor traffic as well as international.

“Nampak’s support for waste disposal inthe KNP dates back to 2006 when the firstanimal-proof dustbins were installed to pre-vent baboons from rummaging throughcamps,” says Fezekile Tshiqi, Group Humanresources Director and Chairman of Nam-pak’s Group CSI Committee.

“In 2010, Nampak installed 150 new pro-totype bins allowing for separation of wasteat source. a total of 400 bins have beeninstalled in the southern area camps since thecommencement of the project.”

The latest development in the partnershipbetween Nampak and the KNP focuses onrecycling by way of a waste materials recover-

Water plants holdeducational daysTHree of the Suntory group’s natural waterplants, which are supported by closely man-aged forest and bushland catchment areas,are opening to parents and children thisspring as an educational and community sup-port gesture.

These include the Southern alps brandbottled water facility at Shirasu-cho inyamanashi Prefecture and the KyushuKumamoto factory, as well as a beech forestfacility.

restricted solely to youngsters and theirparents, the visits include educational presen-tations on Suntory’s water harvesting policies,catchment management, birds and otherwildlife, bottling procedures and similar topics.

Conservation generally and recycling arealso touched on. among other features are aquiz and water sampling.

The sessions are free but must be pre-booked.

ing system facility installed at Skukuza Camp.Now fully operational and launched formallyon 11 april, this allows post-consumer pack-aging waste that is collected from the campsto be sorted on site before recycling.

Nampak trained KNP staff on the opera-tion of the system to ensure maximum effi-ciency.

“Because of the synergies between Nam-pak’s CSI and enterprise development strate-gies, this MrF presents Nampak with anopportunity to identify a black entrepreneurwho can be assisted in establishing a viablesmall business, thereby creating and maintain-ing sustainable jobs into the future,” says Tshqi.

“we will be working closely with the KNPauthorities in this regard.” Suntory water plant educational.

Nampak-sponsored truck at Kruger National Park.

and medium sized cheese producers to trans-form whey with excessive water from a foodwaste into a product. Tetra Vertico, a newgeneration of heat exchanger unit, waslaunched to improve energy efficiency inheating and cooling a wide range of preparedfood products. and TPMS (Tetra Pak Mainte-nance System) On-line was introduced toprovide maintenance to machines based onthe individual status instead of a standardisedschedule, significantly improving efficiency andoptimising performance.

Tetra Pak is committed to increasing therecycling of used beverage cartons, aiming todouble the global recycling rate by 2020 to40%, focusing on raising consumer aware-ness, sharing knowledge and expertise, facili-tating collection infrastructure and supportingrecycling technology development.

In 2013, the global recycling rate of TetraPak packages reached 24.5%, with about 43billion being recycled, 4 billion more than theprevious year. One market that showed greatprogress in collection infrastructure was theUSa, where the consumer access rate torecycling infrastructure grew from 41% to48% between 2012 and 2013, equating toaccess for approximately 7.9 million newhouseholds.

JaPaN’S giant Suntory group is remarkablenot only in the breadth of its beverageportfolio – soft drinks and alcoholic – inJapan, elsewhere in asia and in australasia;it is also a major participant in cultural andenvironmental matters, including extensivewater harvesting and conservation.

and, the Suntory link with natureextends into the creation of flowers,extraordinary ‘living walls’ and other botan-

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THE ENTIRE WORLDOF METAL PACKAGING

74 Soft Drinks International – April/May 2014PEoPLE

Human resourcesAPPOINTMENTSTHe Board of Directors of The Coca-ColaCompany has elected Kathy N. Waller asexecutive Vice President and Chief FinancialOfficer, effective immediately. as announced inFebruary, waller, 55, is replacing Gary Fayardwho is retiring after 20 years with the Com-pany.

waller, a highly respected global leader ofthe Finance Division, most recently served asVice President, Finance and Controller. Shejoined the Company in 1987 as a Senioraccountant in the accounting researchDepartment and assumed roles of increasingresponsibility including Principal accountantfor the Northeast europe/africa Group, Mar-keting Controller for the McDonald's Group,Vice President, Chief of Internal audit andVice President, Controller.

In addition to her role in Finance, walleralso leads The Coca-Cola Company'swomen's leadership Council and helpeddevelop its highly successful women in lead-ership global programme. waller also serveson the advisory board of Catalyst, the leadingnonprofit organisation with a mission toexpand opportunities for women and busi-ness.

The Board also elected Larry M. Mark,Mark Randazza, Dr Wamwari Waichungo,Ronald J. Lewis and Jos Wellekens as VicePresidents of the Company, effective immedi-ately.

larry M. Mark, 52, was named Vice Presi-

dent, Controller, replacing Kathy waller in therole. In this position, Mark is responsible forthe Controller's Group, overseeing globalaccounting, tax reporting and analytics.

Mark randazza, 48, was named Vice Presi-dent, assistant Controller. randazza alsoserves as the Chief accounting Officer of theCompany and is responsible for regulatorycompliance of global accounting standardsand internal and external reporting.

Dr wamwari waichungo, 45, serves as Vice

President, Scientific and regulatory affairs(Sra). In this role, she leads Company effortsto develop and implement a globally alignedscientific strategy that promotes the safetyand benefits of Coca-Cola products, packagesand ingredients; oversees regulatory compli-ance; and supports scientific advocacy.

ronald J. lewis, 47, currently holds theposition of Vice President, Procurement andChief Procurement Officer of The Coca-ColaCompany and is responsible for managingexternal spending across the Coca-Cola sys-tem.

Jos wellekens, 51, serves as Vice President,Chief Quality, Safety and Sustainable Opera-tions Officer.

Purity Soft Drinks has announced theappointment of a new Chief executive Offi-cer, David Bell, who joins the company as itcontinues to expand its leading brand Juice-Burst. Bell, who has previously worked atMars and young’s Seafood, brings a wealth ofFMCG experience.

Matthias Zachert, currently Chief FinancialOfficer of Merck KGaa in Darmstadt, Ger-many, has been appointed Chairman of theBoard of Management of lanxess aG.

Glassmaker O-I has appointed Rens deHaan to the new role of Country Groupexecutive for The Netherlands and the UK.rens will be responsible for the overall oper-ational and commercial functions of O-I inThe Netherlands and the UK, comprising 5plants and 1,500 employees. He will take thelead in strengthening O-I’s capabilities andcompetitiveness in these countries to sup-port the developing needs of customers formore sustainable and healthy glass packagingsolutions.

Clockwise from top left: Kathy N. Waller, DavidBell, Matthias Zachert and Rens de Haan.

Students discoverengineeringobituary

It is with deep sadness that Ball Corporationannounces the passing of Gerrit Heske, 49,Senior Vice President and COO, global metalbeverage packaging, who collapsed and diedsuddenly at his home on Saturday, 22 March.

“Gerrit was more than a co-worker; hewas a friend, and on behalf of the companyand our fellow colleagues, we express ourdeepest condolences to his family,” said Johna. Hayes, Chairman, President and CeO.“while we grieve for our loss, both person-ally and professionally, we remain focused onthe day-to-day tasks athand. we will build onthe legacy that Gerritleft us.”

effective immediatelyand on an interim basis,Scott C. Morrison, Sen-ior Vice President andChief Financial Officer,will assume responsibilityfor the global metal bev-erage business.

last month, students from The Sheffield Col-lege of applied engineering visited the Princesfactory in Bradford, UK, to get an exclusiveinsight into what it’s like to be an engineer inthe food and drink industry – the UK’s largestmanufacturing sector.

The trip to the company’s largest softdrinks factory gave 12 BTeC students, cur-rently studying Mechanical engineering orelectrical engineering, a unique opportunity todiscover how preforms are converted intoplastic bottles, through moulding, cooling andthermosetting. Students also got to hearabout the industry’s new degree – MengFood engineering, delivered exclusively atSheffield Hallam University, which is sup-ported by over 40 top UK food and drinkmanufacturers including Princes.

The visit was part of food and drink man-ufacturers’ drive to recruit students onto theindustry-backed degree which has been spe-cially designed to create employment-readymechanical engineers with the skills mostsought after by the industry.

The Meng Food engineering degree offers

real job prospects to its graduates. amongstseveral other benefits, students starting theMeng Food engineering degree course inSeptember 2014 and 2015 will be eligible fora Food and Drink Federation bursary of£2,500, and exclusive access to jobs only onoffer to course graduates (subject to finalgrades, references and employer recruitmentprocesses).

a spokesperson for Princes said: “we havebeen delighted to host students from theSheffield College of applied engineering atour factory, which is one of the leading softdrinks production sites in the UK. The foodand drink manufacturing sector is often over-looked by young people and we want toshow students that it’s in fact leading the wayin scientific and technological innovation andprovides excellent career opportunities.”Gerrit Heske.

The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters.

Join the BSDA today and have your say in your industry!

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has to offer please call us on +44 (0)20 7405 0300 or email [email protected].

cumstances), the direct export of bottledsoft drinks. But we can sell our knowledgeof how soft drinks should be produced.After extensive travels in most parts of theworld, this writer is convinced that theaverage soft drinks manufacturer in Britaintoday produces soft drinks which are theequal of any in the world and vastly supe-rior to many. The ‘How’ then is for the bot-tler to make up his mind that he is goingoverseas to sell his knowledge of whatmakes a good soft drink.

Canada Dry in the NorthCanada Dry (London) Ltd has more thandoubled its production capacity throughits merger with Camwal (Northern) Ltd ofLeeds.

The merger, now completed, followsand agreement made last year under whichCamwal became an agent for the sale ofCanada Dry products.

Mr Richard Griffiths, Managing Directorof Canada Dry (London) Ltd, said: Wealready have two factories in the south, atFulham and Dulwich, and now, with thelarge, modern plant at Leeds, we can sup-ply the whole of the North of England withCanada Dry products.

“Canada Dry’s turnover in the Northincreased by 50% last year and we are con-fident that this success will be sustainedthis year, especially if the weather is good.Our sales at present are more than twice ashigh as they were at the same time lastyear.” n

76 Soft Drinks International – April/May 2014FRoM THE PAST

Sourced from the SDI archive

100 Years AgoFrom the Mineral Water Trade Journal ofApril 1914

50 Years AgoFrom the Soft Drinks Trade Journal ofApril 1964

Five million dozens of bottles collected by exchangesFive million dozen mineral water bottleswere collected for the mineral water tradethrough the medium of the British bottle-exchanges during 1913 – this, at least, isthe calculation of that most painstakingof bottle-exchange statisticians, MrRichard Ainsworth, of Bury.

These astounding and colossal figureshave a meaning, and convey a lesson tomanufacturers which we beg them toattentively and intelligently heed. Ofcourse, we are not advancing the prepos-terous suggestion that this vast quantityof vessels would have been lost but forthe operations of the exchanges.

Without putting forth so extravagant acontention, every practical man will atonce perceive that the figures mean thatthe exchanges have been the means ofprotecting, safeguarding, and rescuing avery considerable property of the trade.

Let us assume that the exchanges have

saved from complete destroyal, misuse,and loss only an infinitesimal quantity ofthese five million dozen bottles – say,one-twentieth part of them. Even so, thisinfinitesimal quantity involes a very sub-stantial sum. Bottle-exchanges are thus adistinct and appreciable factor in theprovident and intelligent conduct of ourtrade – nay, a necessity to its profitableconduct. They belong to the policy ofwhich bottle-charging is the chief feature.

Schweppes’ profitsWhile Schweppes’ profits have furtherdeclined from the high-water markreached in 1911, the dividend of thedeferred shares is maintained at 5 percent, to which rate it was raised a yearago. The company’s net surplus for 1913is £64,900, as against £67,900 for 1912.and £77,800 for 1911, and, while the div-idend is unaltered and £10,000 is againtransferred to reserve, the carry-forwardis £200 larger at £14,000.

“The profits during the year,” said MrKemp-Welch, Chairman and ManagingDirector, at the annual meeting, in mov-ing the adoption of the report, “have beenthe largest since the formation of thecompany. The slight falling off in the netresult, as compared with that of the pre-

vious year, is accounted for by the factthat owing to the public demand for bot-tles with the crown cork instead of theordinary cork having grown so very rap-idly, the directors considered it prudent,when there was a good year, to face thequestion at once, and write down thevalue of ‘cork’ bottles in stock.” The addi-tional working capital which wasrequired had been largely applied for: thebank loan had been paid off; and suffi-cient funds were in hand to acquire largerpremises.

Pepsi sponsors UNICEFThe world’s children, with their songs andlaughter, hopes and needs, and the part theUnited Nation Children’s Fund is playingto help them, will be shown to 80 millionvisitors to the New York World Fair whichopens this month.

Called ‘It’s a Small World – a salute toUNICEF’, the Pepsi-Cola company hasagreed to sponsor and pay the entire costsof a mammoth exhibit that will not onlyshow the work of UNICEF, but also takevisitors to the Fair on a trip around theworld showing the needy children of morethan 100 nations at work and play in theirhomelands.

This Pepsi-Cola sponsored exhibit willbe unique as no other association of theUnited Nations will be represented. TheUNICEF pavilion and gardens will eachday fly the flag of a different nationalitywhose UN delegates will be the guests ofPepsi and UNICEF.

Is this our export pattern?Hundreds of years ago Britain rose to great-ness in the world – a greatness which has

lasted a long time – on the shoulders of herMerchant Venturers. Today, the need forMerchant Ventures is even greater, butthere seem to be few of them other than aBritish Railways locomotive so namedwhich is probably scrapped anyway due tothe dieselization programme.

Since the days of history’s MerchantVentures, we are told, we have declined inboth our influence and importance in theworld. Our Empire has gone and even itssuccessor, the Commonwealth, has shrunk.

Can we arrest this trend and bring a newkind of Merchant Venturer to life – and hea soft drinks manufacturer? The writerearnestly believes that we can.

But how is this to be done when our erst-while customers of the Empire andCommonwealth are now producer coun-tries? Certainly, it seems unlikely that wecan do it if we take for truth a recentremark that exporting is fun. It is nothingof the sort. If calls for a vast amount ofpaperwork; avoiding, if one can, the effectsof dock strikes, coping with Customs andother officials and, in short, undertaking agreat deal of office work for which thesmall to medium sized bottler is just notequipped.

It is also a fact that we would find it dif-ficult to ship water in bottles over thou-sands of miles of sea and land, and sell it ata reasonable profit in the world’s marketplaces.

We are agreed that it is difficult to con-template (other than in very special cir-

Soft Drinks International – April/May 2014 77EVEnTS

events Diary19th – 21st Food TechKuala LumparMalaysiawww.foodtech.morebo.com

21st – 24th IFTNew Orleans Morial Convention CenterNew OrleansUSAwww.ift.org

22nd – 24th AB7 – DrinkTech AfricaGallagher Convention CentreJohannesburgSouth Africawww.exhibitionsafrica.com

26th – 28th Fi Asia-China (Hi+Ni)SNIECShangahiChinawww.foodingredientsglobal.com

JULYJULY6th – 18th ProPak China + BevTek & DairyTek ChinaShanghai New International Expo CentreShanghaiChinawww.propakchina.com

AUGUSTAUGUST5th – 7th Fi South AmericaExpo Center Norte RuaSao PauloBrazilwww.events.ubm.com

SEPTEMBERSEPTEMBER3rd – 4th Vitafoods AsiaAsia-World ExpoHong Kongwww.vitafoodsasia.com

4th – 6th ProPak MyanmarMyanmar Convention Centre (MCC)YangonMyanmarwwwpropakmyanmar.com

17th – 18th ISBT European Regional MeetingBOC Gases (Linde)GuildfordUKwww.bevtech.org

SOUTH AFRICA

CHINA

CHINA

BRAZIL

HONG KONG

MYANMAR

UK

USA

MALAYSIA13th – 15th SIAL ChinaShanghai New International Expo CentreShanghaiChinawww.sialchina.com20th – 21st The Beverage ForumConrad HiltonNew YorkUSAwww.beverageforum.com

21st – 23rd Fi VietnamSaigon Exhibition & Convention CentreSaigonHo Chi Minh Citywww.events.ubm.com

JUNEJUNE10th – 11th Fi Beverage Ingredients ForumKoepelkerk at the Renaissance HotelAmsterdamNetherlandswww.fi-beverageinnovation.com

10th – 13th InterbevMcCormick PlaceChicagoUSAwww.interbev.com

17th – 20th Expo Pack MexicoCentro BanamexMexico CityMexicowww.expopack.com.mx

19th BFJA AGM and SymposiumInnholders’ HallLondonUKwww.bfja.org

USA

USA

NETHERLANDS

USA

MEXICO

UK

CHINAAPRILAPRIL2nd – 4th SIAL CanadaPalais de congresMontrealCanadawww.sialcanada.com8th – 9th Vitafoods South AmericaTransamerica Expo Center (TEC)Sao PauloBrazilwww.vitafoodssouthamerica.com

23rd – 26th ChinaplasSNIECShanghaiChinawww.chinaplasonline.com

28th – 30th ISBT BevTechHyatt Regency HotelSan AntonioUSAwww.bevtech.org

MAYMAY6th - 8th Vitafoods EuropePalexpoGenevaSwitzerlandwww.vitafoods.eu.com

8th – 10th MetpackMesse EssenEssenGermanywww.metpack.de

8th – 14th InterpackMesse DusseldorfDusseldorfGermanywww.interpack.com

CANADA

BRAZIL

CHINA

USA

SWITZERLAND

GERMANY

GERMANY

Buyers’ Guide78 Soft Drinks International – April/May 2014

DÖHLERGROUPRiedstrasse 7-964295 DarmstadtGermanyPhone +49 6151 306-0Fax +49 6151 [email protected]

COLOURS

BEVERAGE INNOVATION

oducing IntrThe olour C

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43368816144+moc.ruolocwdd

+44 161 886 334ddwcolour.com

5 5

Contract Bottling

Closures

COLOURS – CARAMEL

COLOURS – NATURAL

ESSENCE & FLAVOURS

The SDI Buyers’ Guide

is also available on line –

visit:

www.sofrinksinternational

Flooring

Ingredients

Delivering Your Imagination. Colouring Foodstuffs & Natural Colours

Sensient Food Colors Germany GmbHGeesthachter Str. 101 - 10521502 GeesthachtTel. +49 (0) 4152-8000 0 | Fax -5479 [email protected]

sourvedients & FlaIngr

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cellence:e of Exe CentrgaerravBelands The Netherdam,erAmst .comyrryer.kkerwww

Sales & Contract Filling EnquiriesTelephone: 0191 516 3300

Fax: 0191 5163317e-mail: [email protected]

www.contractbottlingltd.co.uk

A highly flexible and efficient production facility withthe capability of filling PET or glass products witha wide range of bottles and closure optionsavailable together with different packaging formats.We also extract water from our on-site ‘HadrianSpring’ bore hole, with capacity to supply over 60million bottles per year.

This size from just

£650 for 12 months

email:

advertising@


The SDI Buyers’ GuideYour guide to products and services for the beverage industry

To reach buyers around the world email: [email protected]

Kanegrade Ltd, Ingredients House, Caxton Way, Stevenage, Herts SG1 2DF

United Kingdom

Tel: +44 (0)1438 742242Fax: +44 (0)1438 742311E-mail: [email protected]: www.kanegrade.com

Natural flavours for the food and beverage industry


United Kingdom


Natural colours for the food and beverage industry

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Buyers’ GuideSoft Drinks International – April/May 2014 79FRUIT JUICE BLENDS


We offer an extensive portfolio of naturalingredients with reliable delivery and excellenttechnical support.

• Citrus, soft and exotic fruit products

• Blending facilities, homogenisation and aseptic packaging

• Stock in the UK and Rotterdam

Ingredient Issues?

Cranes Farm Road, Basildon, Essex SS14 3GTTel: +44 (0)1268 244900Email: [email protected]

Gerald McDonald& Company Limited

Supplying quality ingredients since 1917

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FRUIT JUICE CONCENTRATES Citrus, Tropical and Red

SPORTS DRINk INGREDIENTS


SWEETENERS – ASPARTAME

FRUIT JUICE CONCENTRATE AND EXTRACTS

SWEETENERS

China’s leading manufacturer of ASPARTAME and SUCRALOSE

“Why not come direct?”Tel: +44 (0)1952 456 460Fax : +44 (0)1952 458 528E-mail : [email protected]

Website : www.niutang.com

Niutang UK Limited, Plaza 2, 5th Floor, Ironmasters Way, Telford, Shropshire, TF3 4NT

Quality . . . Integrity . . . Customer service

Welcome to our Business Unit Plantextrakt, one of the world’s leading manufacturers of:

Herbal & Fruit Extracts Tea Extracts Natural Tea Flavours

Plantextrakt GmbH & Co. KG | GermanyTel.: +49 9163 [email protected]

HERBAL EXTRACTS

BENEO-Palatinit GmbHPhone: +49 621 [email protected]

Palatinose™ The longer lasting energy

SWEETENERS – ISOMALTULOSE


United Kingdom


Largest international supplier of citrus, tropical and red fruits in juice

concentrates, purées, NFC, blends and organic. Aseptic bag in box or drums.

Immediate delivery from stock

We offer an extensive portfolio of naturalingredients with reliable delivery and excellenttechnical support.

• Citrus, soft and exotic fruit products

• Blending facilities, homogenisation and aseptic packaging

• Stock in the UK and Rotterdam

Ingredient Issues?

Cranes Farm Road, Basildon, Essex SS14 3GTTel: +44 (0)1268 244900Email: [email protected]

Gerald McDonald& Company Limited

Supplying quality ingredients since 1917

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The SDIBuyers’ Guide

To reach buyers around the world

email:advertising@


The SDIBuyers’ Guide

To reach buyers around the world

email:advertising@


Buyers’ Guide80 Soft Drinks International – April/May 2014

To Advertise your

Call +44 (0)1202 842222

PRODUCTS,SERVICES,AUCTIONS

orSECONDHAND EQUIPMENTSALES

BUYING ? SELLING ? CALL US !

SYRUP ROOMSBLOW MOULDERSPET LINESGLASS AND CAN LINES

Tel : (+33) 320 93 66 71 - Fax : (+33) 320 92 80 74 [email protected] - www.wallart.fr

Plant & Machinery

FILTER SYSTEMS

Protecting qualityand taste for 50 years

To find out more please visitwww.parker.com/dhbeverage

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17:27

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