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Socialcam: The easiest way to take and share videos
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➡ 20 Million downloads
➡ Custom video !lters, themes and music
➡ Unlimited video length & seamless upload/
publishing
➡ Share to Facebook, Twitter, Youtube, Email,
SMS
➡ Automatically connect with and browse your
friends’ videos
“The most talked-about video app...”
– Paul Boutin
The Community
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36%
64%
MALEFEMALE
Tra!c & Engagement
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Socialcam is driving over 1,000 followers per day
Mobile App DownloadsMobile App Downloads
iOS 18,000,000+
Android 2,000,000+Total 20,000,000+
Engagement Activity
Total videos created 11M
Videos created per week 230K
Videos viewed per week 10M+
Integrated Partnership Opportunities
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VIP Programgrow brand awareness and engagement
Custom APIcreate your own unique experience
Sponsored E"ectsbranded !lters, themes & music
VIP Program
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➡ Featured pro!le and videos➡ Vanity url & custom pro!le
description➡ Video conversion & timed
publishing➡ Your followers will receive a
noti!cation the moment a new video is published!
Use Socialcam’s unique VIP Program to quickly scale a high-a!nity follower base of advocates and in#uencers for your brand
Sponsored E"ects
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➡ Prime placement for high visibility
➡ 3 FX types for custom brand integration...✓ Filters custom visual
e"ects✓ Themes animations or
overlays✓ Soundtracks
➡ Setup, launch & support
Use custom lens $lters, unique themes and proprietary soundtracks to extend your brand reach through Socialcam’s network of video creators and sharers
Custom API
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Leverage Socialcam’s custom API to create an engaging, branded experience that turns followers into content producers
➡ Run your own content driven campaign, poll or contest
➡ Content can be...✓ Controlled publish &
aggregate your own content✓ Crowd-sourced publishes
select hash-tagged and/or geo-located videos✓ Hybrid the best of both!
➡ Unlimited API support
Case Study: Brooklyn Nets
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CHALLENGE:
CREATIVE SOLUTION: VIP Program
RESULT:
To rebrand the Brooklyn Nets, promote its move to Brooklyn from New Jersey and engage fans in a new and interesting way.
The Brooklyn Nets harnessed Socialcam’s potential to grow their fan base and as a platform for their new marketing program “Hello Brooklyn.”
After 5 months on Socialcam, the Nets have...➡ The #1 spot on the brand leaderboard➡ 1M+ followers➡ 200K+ video views
Case Study: House at the End of the Street
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CHALLENGE:
CREATIVE SOLUTION: Custom Effects
RESULT:
To create excitement and interaction around the new horror !lm “House at the End of the Street” starring Jennifer Lawrence.
House at the End of the Street’s creative team partnered with Socialcam to create a “#ashlight” !lter e"ect. Users can now create videos using this exclusive e"ect and view trailers on the !lm’s Socialcam fan page.
After 30 days on Socialcam, the Relativity had ...➡ Nearly 10,000 videos created➡ 100k followers➡ 4.6M promotional impressions of the movie
brand
Case Study: Washington Post
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CREATIVE SOLUTION: Custom API
CHALLENGE:
RESULT:
To boost readership through social media integration and create an engaging experience for readers around their Summer 2012 Olympics coverage
The Washington Post implemented Socialcam’s API to launch “London Eyes.” WaPo reporters on-site, used Socialcam to record spot interviews and live footage of on-the-ground events. Further, WaPo utilized crowd-sourced reporting from the average Olympic Games attendee.
And after only 3 months on Socialcam, the Washington Post has ...➡ 350K+ followers➡ 335 videos➡ Implemented Socialcam’s API to cover both the
Republican and Democratic National Conventions
FOLLOWERSThe BK Nets were able to leverage
Socialcam’s reach through its mobile app
as well as follower connections through
social networks to achieve a massive
spike in their fan following in a short
timeframe and to maintain interest in
the months leading up to the !rst game.
VIEWSIn contrast to a more traditional YouTube
channel, on which they had placed some of
the same video content, the BK Nets
Socialcam channel had over 180% more
views during the same 5-month period.
As Socialcam followers received push
noti!cations of new videos, the Nets were able
to stay in front of their fans on a regular basis.
ENGAGEMENTBuilding a new community of over 1M
followers, the BK Nets were able to engage
their new fan base through Socialcam.
Fans were able to not only track their
favorite players, but the completion of a
new state-of-the-art arena. They registered
their interest and approval with over
200k views and thousands of Likes
and Comments.
For more information, please email [email protected] or [email protected]
THE CHALLENGETo rebrand the NBA’s Brooklyn Nets and to promote their move to a new home in Brooklyn from New Jersey. The franchise objective was to not only create active buzz and raise awareness of their move, but also to sustain fan engagement in a new way.
THE CREATIVE SOLUTIONThe BK Nets chose the VIP Program to harness Socialcam’s potential to grow their fan base rapidly and to use as a platform for their new marketing program “Hello Brooklyn.”
THE RESULTSAfter 5 months on Socialcam, the Nets were able to reach...
The #1 spot on the brand leaderboard 1,000,000+ followers200K+ video views
BROOKLYN NETS
“Mobile video sharing done right.
”—Rafe Needleman, CNET
THE CHALLENGE
To develop an innovative way to engage audiences and create excitement and an interactive experience for the new Relativity Media horror !lm, House at the End of the Street.
THE CREATIVE SOLUTION
Relativity Media chose a Sponsored E!ects package to develop their own custom “horror” video theme. For 1 month, every Socialcam user had the option to choose a spooky House At The End of The Street “Flashlight” !lter when creating a video. The !lm’s title appeared within the !lter, and a branded, anxiety-producing soundtrack could be added to the !nal product. The Sponsored E"ects package put Socialcam users to work for Relativity, creating unique content that expanded awareness for their !lm in an engaging, organic way.
THE RESULTS
After the four-week program… 9,700+ videos were created with the “Flashlight” !lter 9,300+ videos were created with the “Horror” soundtrack
Resulting in 4,625,680 impressions of House At The End Of The Street branded videos, and 1,674,980 soundtrack listens -- all from videos created by Socialcam users
SO FAR, THE FILM’S CHANNEL HAS
GENERATED OVER 100,000 TOTAL
FOLLOWERS TO GO ALONG WITH THE
4.6M VIEWS OF THE HOUSE AT THE END
OF THE STREET BRAND ON SOCIALCAM.
“The most talked-about video app.”—Paul Boutin, The New York Times
CASE STUDY: RELATIVITY MEDIA
RELATIVITY STRETCHED THEIR MARKETING DOLLAR BY TAPPING SOCIALCAM’S USERS TO PROMOTE THE FILM WITH AN UNCONVENTIONAL, VIRAL MARKETING STRATEGY.
For more information, please email [email protected]
