SOCIAL SAVVY ‘SHROOMSNEW SOCIAL MEDIA TRENDS EVERY RETAIL RDN

NEEDS TO KNOW ABOUT

Kara Lydon, RD, LDN, RYT, on behalf of the Mushroom CouncilCarrie Taylor, RDN, Big Y

“We don’t have a choice on whether we do social media, the question is how well we do it.”- Eric Qualman, Author of Socialnomics

Social Media at Retail• Industry shifting spending to social

media• Top four: Facebook, Twitter, Email and

website • Exposure for different company areas• New traffic through coupons and

contests

What Do Shoppers Have to Say? • Expect retailer to have social media

presence • Want to follow their supermarket online• Use social media to discover new

retailers• Encourages them to visit the store• Want to see promotions & discounts,

new products, in-store events and recipes

New Trends: Instagram Takeovers

• Partner with influencer/company to “takeover” page• RDN takeovers for retailer accounts • Reach new audiences and increase

engagement• Set parameters and plan content• Unique hashtag• Ask questions to your audience

New Trends: Facebook Live

• Before:• Promote/schedule• Write down main talking points• Test set up and lighting

• During:• Engage! Ask shoppers questions• Be ready to improvise• Keep it 5-15 minutes

• After:• Promote • Leave relevant links in comments• Check back for questions/comments

New Trends: Hands and Pans Videos

• Quick, 30-60 second videos • Increase engagement for

recipes• Editing software or app• iMovie, Final Cut Pro, Filmora,

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Keeping Content Fresh Working with Brands

• Inspiration is all around – social media, stores, customers, daily lives• Brand partnerships – passive

to strategic • Retail Dietitian Toolkits

‘Shrooms are Social Savvy

• The “Aha” moment for non-mushroom and mushroom lovers alike • Easy meal solutions to shop for and make

at home• The Blend for shareable recipes and

demos• Natural tie-in for any nutrition

programming, weight management, diabetes, heart health, etc.

Living Well Eating Smart Facebook Live

How Do You Prove ROI on Social Media?

• Tracking # of fans• Pitching – number of redemptions• Embrace the shift

Social Resources

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THANK YOU!KEEP IN TOUCH!

KARA@KARALYDON.COM

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