Social Organization Дайджест №15 (2012)

Содержание Defining Social Media: Mass Collaboration is Its Unique Value .................................................................... 1

«Размышлизм» №13. Новая платформа mass collaboration от RusEdu .................................................. 2

Сollaboration leads to breakthrough on brain .............................................................................................. 2

Communication Mistakes That Crowdfunding Users Make .......................................................................... 3

The Power And Wisdom Of Crowds And Community ................................................................................... 4

Spigit Launches New Crowdsourcing Platform ICON, a People-Powered Social Solution ............................ 5

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Defining Social Media: Mass Collaboration is Its Unique Value АВТОР: Anthony J. Bradley ДАТА ПУБЛИКАЦИИ: March 8, 2011 ИСТОЧНИК: http://blogs.gartner.com/anthony_bradley/2011/03/08/defining-social-media-mass-collaboration-is-its-unique-value/ Аннотация: статья одного из ведущих специалистов в области Social Media, в которой автор

рассуждает о том, как социальные медиа создают условия для развития массового

сотрудничества и повышения эффективности различных коммуникаций. Автор отмечает,

что массовое сотрудничество доступно большому количеству людей и для достижения

общих целей не требуется их непосредственное взаимодействие.

A little while back I posted a “New Definition of Social Media” where I defined six core principles that set social media apart from other forms of communication and collaboration. It got a pretty good response. But people have asked me for a more succinct definition that sits above the six principles that hammers home the differentiation.

So here it is: Social media is an on-line environment established for the purpose of mass collaboration. This definition is simple yet has some powerful constructs. Social media is the environment not the technology (i.e., Facebook is a social media

environment built on social networking technology and Wikipedia is a social media environment built on wiki technology).

You must have a purpose for the technology for it to be social media other wise it’s just technology. Notice how I worked “purpose” into the definition

Though you can do many things with social media (like 1:1 interactions and mass communications) it’s real and unique value comes from mass collaboration.

Not just collaboration but mass collaboration. Never before have such large numbers of people been able to effectively collaborate. If I had the power to redefine a few things I would use the term “mass collaboration technology” rather than social technology (or the many permutations like social media technology, social computing technology, etc.) because social technology is too broad and doesn’t capture the unique value proposition of the new technologies (isn’t the telephone a social technology). If the technology you choose for your social media channel doesn’t support mass collaboration then you are in trouble.

Oh, what the heck, since I’m defining things why don’t I just add: Social media channels are enabled by a new set of mass collaboration technologies. And while were at it: Mass collaboration is the ability of large numbers of people, who may have no preexisting

connection, to effectively work against a common goal. Now the six principles help define what it means to enable mass collaboration. Thoughts? Do you like it? Loath it? Agree, disagree? Let’s test it under fire. Help me out I’m trying to mass collaborate here! Should we add these to Wikipedia The current Wikipedia definition is this, “Social media are media for social interaction, using

highly accessible and scalable communication techniques.” This is lacking in my view. Again, wouldn’t the telephone qualify here? What about e-mail? Skype? No talk of channels or mass collaboration.

They follow this definition with “Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein also define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.”[1] Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.” Only a tech geek would understand and be inspired by this paragraph. They could preface this paragraph with the message [business people need not read any further].

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«Размышлизм» №13. Новая платформа mass collaboration от RusEdu АВТОР: Ольга Подъяпольская ДАТА ПУБЛИКАЦИИ: 17 декабря 2011 года ИСТОЧНИК: http://pobibl.rusedu.net/post/200/6739 Аннотация: описание основной идеи новой платформы для массового сотрудничества в образовании.

Хотим мы того или нет, но являемся уже «поколением mass collaboration». Вот что говорит о концепции mass collaboration (в пер. с англ. – массовое сотрудничество) вице-президент компании Cisco Cтивен Р. Дюмон в одном из интервью: «Действительно, страна будет более конкурентоспособной, если ее граждане стремятся сотрудничать друг с другом – в своей компании, между компаниями, в своей стране, с другими странами. В результате понимания этого у нас родилась концепция mass collaboration, т.е. массовой совместной работы. Это когда люди ищут, что можно сделать хорошего друг другу, какие существуют потребности. И когда люди находят такую потребность, они думают, как – с помощью каких продуктов, каких услуг – ее удовлетворить»… Это про нас, не правда ли? Социальный («вебдванольный», «вебтринольный») Интернет предлагает пользователям достаточный набор инструментов, ориентированных на сотрудничество: социальные сервисы, платформы организации (самоорганизации!) социальных сетей и т.д. В скором времени запустится новая платформа массового сотрудничества в образовании. Проект принадлежит «Интернет-перу» разработчиков RusEdu. Сервис сочетает в себе «элементы социальной сети с обширными мультимедийными возможностями» . Делюсь с вами основными возможностями сервиса (то, что увидела «на скорую руку»): * Уже привычный набор веб 2.0- инструментов (блоги, форумы, совместное хранение ресурсов и работа с ними, опросы и т.д.) * Видео- и аудиокомментирование (!) материалов (в том числе on-line трансляции) * Создание групп (со всеми вытекающими…) * Чат с возможностью многопользовательской трансляции аудио- и видеопотоков * Доска для совместного рисования… * Тегирование массива ресурсов сервиса (без фолксономии социальная сеть никуда…) * Рейтинговая система «народной» оценки деятельности участников продолжение следует… Много чего еще интересного и полезного дорабатывается… Думаю, уважаемые коллеги, еще один хороший инструмент mass collaboration лишним в арсенале нашем не будет. Тем более, что будут в нем и свои изюминки (в том числе и для организации дистанционного обучения, например, в режиме видео on-line…).

Сollaboration leads to breakthrough on brain АВТОР: Benedict Carey ДАТА ПУБЛИКАЦИИ: March 16, 2012 ИСТОЧНИК: http://www.post-gazette.com/stories/news/science/mass-collaboration-leads-to-breakthrough-on-brain-631610/ Аннотация: в статье рассказывается как массовое сотрудничество помогло существенно улучшить ряд исследований и привело к неожиданным результатам.

On the largest collaborative study of the brain to date, scientists using imaging technology at more than 100 centers worldwide have zeroed in for the first time on genes that they agree play a role in intelligence and memory.

Scientists working to understand the biology of brain function -- and especially those using brain imaging, a blunt tool -- have been badly stalled. But the new work, involving more than 200 scientists, lays out a strategy for breaking the logjam. The findings appear in a series of papers published online Sunday in the journal Nature Genetics.

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"What's really new here is this movement toward crowd-sourcing brain research," said Paul Thompson, a professor of neurology at the University of California, Los Angeles, and senior author of one of the papers. "This is an example of social networking in science, and it gives us a power we have not had."

The genes, which influence elements of brain size, may have subtle effects on how people think and behave, though many other factors, including education and general health, play a role in intelligence and could easily offset the effect of any single gene.

Still, size matters, in brain research at least as much as in brain function. "I like this work a lot, because these guys finally did what needed to be done to take a real

stab at merging imaging and genomics," said Matthew W. State, a professor of psychiatry at Yale, who was not one of the collaborators.

Brain imaging studies are expensive and, as a result, far too small to reliably tease out the effects of common gene variations. These effects tend to be tiny, for one thing, and difficult to distinguish from the background "noise" of other influences. And brain imaging is notoriously noisy: Not only does overall brain size vary from person to person, for instance, but so do the sizes of specialized brain regions like the hippocampus, which is critical for memory formation.

To solve the numbers problem, Mr. Thompson and three geneticists -- Nick Martin and Margaret Wright, both of the Queensland Institute of Medical Research in Australia, and Barbara Franke of the Radboud University Nijmegen Medical Center in the Netherlands -- persuaded research centers around the world to pool their resources and create one large database. It included genetic and extensive brain imaging results from about 21,000 people.

The team then analyzed the collective data to see whether any genes were linked to brain structure. As the study was being completed, the Thompson group learned that another consortium, led by Boston University researchers, was doing a similar analysis using its own large group.

The two teams' findings did not completely line up. One found size-related genes that the other did not. But they agreed on two findings: one gene that correlated strongly with overall brain size, and another that correlated with the rate at which the hippocampus atrophies, or shrinks, with age.

People who carried one variant of the overall-size gene had brains that were about 1 percent larger than those of people who carried another variant. The two variants are equally distributed -- about half of people have one and half have the other.

In a separate analysis in Australia, Mr. Martin and Ms. Wright found that size correlated with IQ. People with the larger brains scored slightly higher on a standardized test. The results are all averages, meaning that they hold for the group but say nothing about any individual. (Some very smart people have relatively small brains.)

The collaborators also found that about 10 percent of people carried a gene variant that correlated with a slightly accelerated rate of atrophy in the hippocampus. The hippocampi -- there are two, each deep in the brain, one in the right side and one in the left, about level with the ears -- are needed to form new memories. People with dementia often show pronounced atrophy in this region. The study was not set up to find a link between the gene variant and dementia, but experts suspect a connection.

The collaboration is not likely to lead to new treatments any time soon, the authors said, and, as always, the findings will need replication before they are conclusive. It is more a beginning than an end, and it illustrates how far the field has to go to get any real traction -- and what it will take.

"It means sharing your data, pooling everything," Mr. Thompson said, "and this is not usually how scientists work."

Communication Mistakes That Crowdfunding Users Make АВТОР: Benjamin Fossel ДАТА ПУБЛИКАЦИИ: April 24, 2012 ИСТОЧНИК: http://www.crowdsourcing.org/document/communication-mistakes-that-crowdfunding-users-make/13943

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Аннотация: описание основных ошибок, которые возникают при поиске краудсорсеров и построении коммуникаций между участниками массового сотрудничества.

Summary Crowdfunding your project is probably the hardest task you’ve ever had to overtake. Once

you launch it, it is not only your own anymore. Everyone will have a say on it, and you will have to deal with all sorts of opinions, suggestions, criticism etc. But most importantly you will have to deal with all the communication involved in the crowdfunding process. A single mistake can switch the course of your project. Description

Here are what you need to avoid in the main ways of communication during crowdfunding campaign: 1. Comments-This is probably the most convenient way that you can be reached by your supporters. Mistakes: a. Taking it personally b. Not answering in time c. Not providing the required information 2. Messages-a one-to-one form of communication. Mistakes: a. Treating them as comments b. Responding on the comment board. 3. Social Media-a strong way of communication. Mistakes: a. Talking and not listening. b. Not engaging the audience. c. Being all about “ME”. d. Expecting Social Media to do all the work.

The Power And Wisdom Of Crowds And Community АВТОР: Tonya Van Dijk ДАТА ПУБЛИКАЦИИ: Feb 4, 2011 ИСТОЧНИК: http://www.nimble.com/blog/2011/02/04/the-power-of-crowds/ Аннотация: автор рассказывает как заставить «коллективный мозг» работать, как вовлекать в сообщества знакомых экспертов и людей, с которыми раньше вы никогда не общались.

LEADING THOUGHTS I was working on a blogpost the other day, talking about humanness in corporate social media, as well as the phenomenon of the professional and personal worlds blending. I knew that somewhere, a long time ago, I came across someone’s personal anecdote about receiving more compassion in a service role after adding a photo with kids to social media avatars. For the life of me, I couldn’t think of who said that, about what company, or what the platform of expression was (tweet, blog, forum, etc). Go figure! Tricia and I scoured Google and Twitter search for mentions of anything that had the words “kids, service, avatar, compassion” — you get the point. Nothing! It’s was much like finding a proverbial needle in a haystack.

Because I knew this example existed, and because I’m stubborn and curious, I just couldn’t give up yet. The very first idea that came to my mind was to tweet and ask anyone who was listening to point me in the right direction. And then, the most amazing thing happened. Our friend Mitch Lieberman ended up publicly replying to me and to a woman named Kira, whom I hadn’t had the pleasure of meeting yet. He mentioned that she had had this same experience in her work at Intuit. Nice! Then another awesome thing happened: Kira was incredibly gracious and generous to chat with me on Twitter and email me her story as a follow up. All of this happened in the span of one evening. I was so incredibly happy for two main reasons. Firstly, I had a real, personal story to share. Secondly, it made me think of all the things I love about the social web: conversation,

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collaboration, sharing. Even though traditionally. the term “crowdsourcing” is used for more involved projects, where solutions are submitted and voted on (Wikipedia defines it as a “distributed problem-solving and production mode”), the meaning has expanded to include a simpler process of asking questions and delivering answers inside of a community, which this is an example of. Whether you call it crowdsourcing or just a simple conversation, the result is clear: leveraging the “collective brain” of the community produces a higher-quality result in a more efficient way than you would produce alone. This is simply due to the fact that the “collective brain” and the collective experience is simply richer than an individual’s. This is why teamwork and collaboration are so important. When you crowdsource from a community, however, you are enabling collaboration with not only people you ordinarily work with or know, but also people you don’t know — sometimes, people you may not have met in another circumstance. And I think being able to work with a stranger, who becomes a partner, is beyond cool. To be able to tap into the “collective brain” and make it work for you, you should keep the following points in mind:

Trust and relationships are everything. Just like with everything on the social web, for any collaborative project to work, there will need to be a baseline of trust. You are more likely to trust the word of someone who is in your network, or at least adjacent to it. Tools like LinkedIn, for example, allow you to see “degrees of connection” — the closer to yourself the connection is, the more likely to be trusted. On Twitter, as in the example I gave above, the connection came through a mutual friend. This did two things: I was able to trust Kira as a high-quality source, and she was more likely to spend time helping me, because I was a friend of a friend.

Become a member of the community first. This goes along with the previous points. If people trust you, know who you are, and you are known for being helpful, you will have an easier time with each “ask”. The more you become a trusted member of the community, the stronger and bigger your network will get. Size does matter, but only when quality is emphasized equally. For a call for help to be answered, it has to be heard first. Without a sizable and engaged community, or an ability to get to this community, your plea will fall on deaf ears.

Asking for help appeals to a basic human need. People are social creatures, and a basic human desire is to be helpful to others, especially those to whom you feel some kind of affiliation — either through sharing a tribe, profession, a friendship of some sort. When you ask people to help, as long as you do it in a way that benefits not just you, but also others, a basic human instinct is to be helpful.

You need to give back. That being said, you should always be careful of not asking too many things without contributing something back. The whole concept of social capital rests on a perceived mental balance of credits and debits into your “account”. Are you someone who gives and helps? If yes, then others will want to help you. If not, probably less likely to do so. The “golden rule” is alive and well, and you should treat others the way you want to be treated. An important corollary is also “Don’t go to the well too many times,” because you certainly don’t want to be known as someone who doesn’t understand the value of a give-and-take. Because social media is such a huge part of my daily life, it’s easy to get desensitized to the small and amazing ways in which it moves my personal and professional life forward. The above was just such an example. It wasn’t earth-shattering, but it’s the little things that matter and make up your entire experience online. On this Friday afternoon, I’d love to extend a sincere thanks

Новости компании Spigit

Spigit Launches New Crowdsourcing Platform ICON, a People-Powered Social Solution АВТОР: Spigit ДАТА ПУБЛИКАЦИИ: May 01, 2012 ИСТОЧНИК: http://www.marketwire.com/press-release/Spigit-Launches-New-Crowdsourcing-Platform-ICON-a-People-Powered-Social-Solution-1650922.htm Аннотация: описание возможностей новой платформы, разработанной одним из лидеров в области краудсорсинга, компанией Spigit. Новая платформа ICON позволяет узнавать как мнения отдельных сотрудников, так и мнение толпы, выделять наиболее острые проблемы и лучшие решения и предложения.

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PLEASANTON, CA--(Marketwire - May 1, 2012) - Spigit, the global leader in social innovation software and services, today announced the availability of ICON, a new crowdsourcing platform that gives employees a quick way to tap their co-workers for ideas, knowledge and feedback. ICON is available at no charge to employees and businesses, requiring only a corporate email address. ICON is also available through third party integration with Yammer.

As the leading social innovation platform provider for enterprises, Spigit currently serves more than 6M licensed users. ICON, the new people-powered solution, combines best practices and knowledge gained from delivering these solutions to the world's leading global brands, and lets employees connect with their entire organization by posing questions and challenges. Here's how it works:

Solve questions that matter - any employee can pose a question or challenge and get immediate feedback from coworkers.

Decide what's hot and what's not - contrary to typical voting mechanisms every idea in ICON gets equal assessment as coworkers and employees engage in a pair-wise comparison game of hot or not with comments on your idea. The solutions the crowd finds valuable then bubble to the top of the leaderboard.

Give and you will receive - users can earn points and top leaderboard status by posting challenges, voting, commenting and "gifting."

"ICON is addictive," said Paul Pluschkell, CEO and founder of Spigit. "In the same time it takes to ask a co-worker what he thinks, you can ask your crowd and get better results."

"Successful ideation campaigns are critical to driving innovation across an organization," said Jim Patterson, chief product officer at Yammer. "By integrating ICON with Yammer, Spigit is connecting new ideas with a broad base of employees who touch all aspects of the business. Yammer provides the social context for these ideas to thrive."

For Yammer users looking to take advantage of ICON, Spigit utilized Yammer's open APIs to build this integration, which publishes activity stories such as new ideas, challenges, votes and comments in Yammer's Ticker in real-time. Yammer users can also log into ICON via the Yammer Connect button, using their Yammer credentials to bring their Yammer identity, profile information and corporate social graph with them. If a user has not yet created a Yammer account, it will prompt them to do so.

ICON allows businesses to gain insight on the feasibility of crowdsourcing with innovation in mind and offers enterprises an easy upgrade path to SpigitEngage, a feature-rich social innovation platform. For more on ICON and the Yammer integration, visit icon.spigit.com or https://www.yammer.com/about/applications.