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SOCIAL MOBILIZATION AND
CROWDSOURCING
Amber Jones Jacob McCord
Frazier Simmons Joseph Park
Topics to be Covered
What is Crowdsourcing?
Methods of Crowdsourcing
How & When Crowdsourcing is Used
Business Implications
Risks of Crowdsourcing
Social Mobilization
Societal Impacts and Benefits
Crowdsourcing?
- Definition
- Examples
- Types of Crowdsourcing
Methods of Crowdsourcing
- Knowledge Discovery & Management
- Distributed Human Intelligence Tasking
- Broadcast Search
- Peer-Vetted Creative Production
When Should Businesses Use CS?
- Managers Have Limited Resources
- Knowledge is not easily attained internally
- Easy to broadcast publicly
- Public is motivated to solve the problem effectively
- Benefits outweigh the costs.
Business Implications
Risks?
- Crowdsourcing does not solve your organization’s problem
- The crowd doesn’t have the answer
- Failure to participate
- Crowdsourcing takes too much time
- Idea theft
- Maintaining privacy
Social Mobilization?
- Definition
- Examples of Social Mobilization
- How it is used in companies
- Benefits of Social Mobilization
Functions of Networking
- User Based, Interactive, Community-Driven, Relationships, Emotion over content
- Access to New Audience
Facebook Twitter
Instagram Pinterest
Social Mobilization in Companies
- Understanding the needs of clients
- Community influencers
- Media representatives
- Knowledge about the services
- Raise clients awareness
Benefits of Social Mobilization
- Employee blogging
- Virtual worlds
- Facebook fan site for customers
Societal Impacts and Benefits
- Translating written word to digital text through CAPTCHA
- Using GPS and gyroscope data to repair roads in Boston or create maps in Kenya
- Using incentives to increase recycling rates in Delaware
Societal Impacts and Benefits (cont.)
- Use of gamification to translate ancient text or raise the level of workplace involvement
- Reduce the traffic congestion and carbon footprint through ridesharing
- Peer to peer solutions avoiding bureaucratic entanglement
Summary
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Brabham, Daren C. Crowdsourcing. Mit Press, (2013).
"Crowdsourcing Risk and Reward – How to Evaluate Options for Success | Innovation Management." Innovation Management. 4 June 2013. Web. 15 Apr. 2015. <http://www.innovationmanagement.se/2013/06/05/crowdsourcing-risk-and-reward-how-to-evaluate-options-for-success/>.
Eggers, William. "Crowd-Sourcing Social Problems." Reason 45.8 (2014): 44-50. Academic Search Complete. Web. 14 Apr. 2015.
"Getting Results from Crowdsourcing." Getting Results from Crowdsourcing. Web. 15 Apr. 2015. <http://crowdsourcingresults.com/>.
Howe, Jeff. "The rise of crowdsourcing." Wired magazine 14.6 (2006): 1-4.
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