SOCIAL MEDIA TOOLKIT 2019

COMPANIES

Join us at #GivingTuesday

THE GLOBAL DAY OF GIVING

#GivingTuesday Giving Tuesday has been running in the UK since 2014 (and in the US since 2012). It now runs officially

in over 60 countries worldwide and people from over 150 countries take part in the global giving campaign.

We would love for you to join us and do something with your reach. It can be anything from highlighting your favourite charity and asking people to support their Giving Tuesday activity to engaging your staff

or customers in a Giving Tuesday activity with the proceeds going to a good cause – this list really is endless, you can make it as big or small as you want.

WHY GET INVOLVED?

Use social media to celebrate and support your charity partners

A great way to re-launch/re-invigorate your GAYE scheme

An effective employee engagement tool to raise your profile

Improve your organisation’s reputation and humanise your brand

Showcase your values

Help us grow the 2019 campaign by sharing your plans on social media telling your company is getting involved.

Social media tips Users engage more with visual content. Here are some graphics you may wish to use

Use the #GivingTuesday hashtag to show your support for the campaign and get your story heard.

Tag us @GivingTuesdayUK so we can share your story

Use www.bitly.com to shorten any links you include in your posts

Engage with comments on your social posts by replying to them or generally engage with others talking about Giving Tuesday.

#MYGIVINGSTORY #MyGivingStory will run from 2 September to 4 November 2019.

#MyGivingStory is an opportunity for you to encourage your staff and board members to share on social media how they support a charity or cause, by sharing their giving story.

We hope #MyGivingStory will foster a public conversation about generosity and inspire more people to give and to give in more ways.

How do you get started? Participating in #MyGivingStory is as easy as 1 – 2 – 3

1. Ask your staff, board members, and wider community to share their giving story on their personal social media accounts (Twitter, Facebook, LinkedIn, Instagram) using the hashtag #MyGivingStory and tagging the cause they support. Their #MyGivingStory can be as long as a video or as short as a Tweet, you can see some examples here

2. As a business, you can encourage your employees to talk about how they use your payroll giving schemes, volunteer days, or match-funding to support a cause that’s close to their hearts. You can then share these #MyGivingStories stories via your organisational social media channels, in your newsletter, on your website, etc.

3. If you know someone who has a #MyGivingStory, nominate them to share their story.

SAMPLE POSTS #MyGivingStory

Loving the #MyGivingStory, so inspiring to see how easy it is to support good causes like @XXX and just how many people are doing something good.

Share your favourite pics for how you are giving back this #GivingTuesday! Use hashtag #MyGivingStory @givingtuesdayuk

To share with your staff and board members

I love volunteering at @XXX, working with XX and seeing the impact of people’s generosity for such a great cause. I look forward to volunteering every week/month and would love to see more people giving their time to good causes. #MyGivingStory

I’m sharing #MyGivingStory in the hope that it will encourage others to support good causes such as @XXXXX. I signed up to payroll giving to support @XXXX, it was quick, easy and I don’t miss the small amount every month. It’s great knowing that I’m helping those in need. #payrollgiving

#GivingTuesdayPledge • As Giving Tuesday falls on a day when most people are in work, we know there are lots of people out there who

want to do something but just can’t. For this reason we have decided to launch the #GivingTuesdayPledge to get more people involved in the campaign.

• The pledge allows people to make a commitment to do something good, at a time that suits them for their favourite charity or a brand new cause.

• We will have a Giving Tuesday Pledge page on the website where we will host charity pledge requests so visitors can see exactly what they can do to support a charity they care about. Why not encourage your staff to visit the website (coming soon) and make their own #GivingTuesdayPledge?

• Your employees can pledge to: Volunteer for a charity or organise a larger team volunteer event with staff

Donate pro bono hours to help charities in need of your skills

Organise a donation drive for people to donate goods, clothing and other items to those in need

Sign up to payroll giving

SAMPLE POSTS

To share with your staff and board members

I’m making a #GivingTuesdayPledge for @XXXXX. I’m going to organise a food drive at work for their Christmas appeal

In 2020 I’m going to volunteer 3 hours of my time every month to help out at @XXXXX to make sure all the doggies are walked / the charity shop stays open / to help them with their campaigns / etc #GivingTuesdayPledge

RUN UP TO GIVING TUESDAY

SAMPLE POSTS

We are one of many businesses who are proud to support #GivingTuesday. Find out what we're doing this year: <link>

We've partnered with #GivingTuesday this year to make a world of difference! Visit our website to find out more: <link>

We're proud to work with <@charity name>. See how we've worked together to support #GivingTuesday: <link>

Join us in embracing the spirit of generosity for #GivingTuesday. Our plan is in place - discover more here: <link>

We're celebrating #GivingTuesday by <details of your plan>. What will you be doing?

This year’s #GivingTuesday is on 3rd December. Stay tuned for our plans and how you can make a difference! @givingtuesdayuk”

ON THE DAY – 3 DECEMBER

SAMPLE POSTS

Today's the day to do good stuff for charity. Find out what we're doing for #GivingTuesday <link

There's nothing quite like the gift of giving. That's why we've got involved in #GivingTuesday this year: <link>

Our employees are donating their skills and expertise. That's just one way of taking part in #GivingTuesday: <link>

We’re proud to be involved in #GivingTuesday and we’re using our Payroll Giving scheme to encourage our employees to pledge their support.

POST EXAMPLES Please use the hashtag #GivingTuesday and where possible tag @givingtuesdayuk for a share

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3 DECEMBER 2019 Join us at #GivingTuesday