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Social Media : Golden Rules•Stay Consistent => Builds trust•Stay Current => Keep up to date•Stay Relevant => Share topical information
Social Media: Top 5•Facebook = PowerHouse•Twitter•Google Plus = Great for SEO• LinkedIn => fundraising•YouTube = visual
Social Media mix•Understand which platforms you want/can/need to
use => every channel has a different culture•Know where to spend time. Trying to manage all =
receipe for disaster
E-mail• Integrate in your email signature
Patricia CoolsCoördinator mobiliteit & medewerker studentenwerkingSTIP - StudentenvoorzieningenCampus Geel | Kleinhoefstraat 4 | BE-2440 GeelTel. + 32 (0)14 56 23 00 | Tel. 3682 (intern) thomasmore.be/stip | facebook.com/stipkempen
Voor studenten van Thomas More en KU Leuven in de provincie Antwerpen
WIN!•Remember the rules= > no sharing•Use app for listbuilding => long term result•Relevant prize•Simple•Offline promotions
Twitter: make it about them•Retweet + add comments•Complement, give credit•Conversate, be usefull,…•Establishing Relationships
Twitter: Super hint•Advanced Search▫Search.twitter.com
• Jump into the conversation•Use the other box => questions
Twitter: advanced tips• Link in 1st part of the tweet => higher CTR•Go Multimedia: video, pics, gifs•Not just replay use: .@twittername• Locate crowdinfluencers•Twitter List Function•Reward followers•Follow the competition