Stay Connected With Your Customers AndProspects OnlineSocial Media Marketing Overview
Is Your Business Suffering Due to a Lack of Customers?
Feeling Disconnected From Local Consumers?
Having Trouble Getting Your Phone To Ring?
Need More Foot Traffic Coming Into Your Doors?COMMON BUSINESS DILEMMAS
2. Customer Retention
Getting your satisfied customers to keep coming back is critical and less expensive than acquisition.4. Increased Referrals
Getting your existing customers to refer more people to your business creates effortless longevity and growth.. 1. Customer Acquisition
Attracting new customers is the lifeline for any business and should be an on-going initiative.
Getting your existing customers to spend more money with your company creates more automated revenue.
PRIMARY GROWTH FACTORS
Do traditional marketing methods continue to drain your budget even though theyre ineffective?
Do you feel like your closest competitors are taking your fair share of the market?
Are you struggling to grasp and implement proven new-age marketing strategies?
Lack of Time
Are you putting off Digital Marketing because you feel that you just dont have the time?
4 MAJOR ROADBLOCKS
OVERCOMING THE BARRIERSThere are ways toPut your business directly in front of your target audience
Spend your marketing dollars where they COUNT and yield the best returns
Use the power of the internet to connect with more customers and prospects
72% Of Consumers Are Already Connecting With Brands Through Their Various Digital Marketing Channels And Activities
Social MediaEffective Website Design Will Be A MUST
SEO Will Continue To Be #1 For Local Lead Gen
Mobile Marketing Will Become Even More Vital
Online Videos Will Take Over Web Content
Social Media Will Become The New Advertising
Email Marketing Will Continue To Advance
Proactive Reputation Management Will Be CrucialTHE FUTURE OF DIGITAL MARKETING
GET INVOLVED IN SOCIAL MEDIA
WHAT IS SOCIAL MEDIA?Social media is simply media for social interaction and communication, which usually occurs on sites such as Facebook, Twitter, LinkedIn, Pinterest, and more.
Social Media Marketing is the practice of building a companys social media presence with the goal of ultimately converting those connections into sales.
SOCIAL MEDIA USAGE STATS
There are more than 2 billion active social media users
1.4 Billion Users on Facebook316 Million Active Users on Twitter364 Million Members on LinkedIn375 Million Users on Google+100 Million Active Users on Pinterest1 Billion Users on YouTube
3 in 5 small businesses say theyve gained new customers by using social media
47% of web users look towards social media when making a purchase
Social media advertising is forecasted to grow to $11 billion 2017
82% of small businesses say social media is effective for generating new leads
27% of total internet time is spent on social networking sites
WHY SOCIAL MEDIA IS A PRIORITY
OF A SOLIDSOCIAL MEDIA PRESENCEBENEFITS
More Interaction & EngagementGreat way to stay in touch with your audience, as well as increased engagement and relationship buildingBoosts Customer LoyaltyConsistent contact with your social audience will result in more customers doing repeat businessMultiple PlatformsMultiple social media sites for you to display your brand and connect with a new pool of customers and prospectsOnline ReputationAbility to build trust , credibility, and authority with your target market More Leads & Higher ROIDue to the minimal cost, social media is a viable way to connect with more potential customers and convert them into salesCustomer SatisfactionMultiple platforms to answer customer questions and concernsHigher Search RankingsSocial signals are a key factor inSEO and gaining more searchengine visibility Build Strong PartnershipsMany businesses seek to establish profitable partnerships with other businesses on social mediaBENEFITS OF A SOCIAL MEDIA PRESENCE
CONSEQUENCES OF NO SOCIAL PRESENCEYour Social Competitors Get More Attention & Loyalty
Miss an Opportunity to Generate New AND Repeat Business
Miss the Opportunity to Build Brand Awareness
YOUR SOCIAL MEDIA PRESENCE
Insert a Picture of Their Low Number of Followers, Lack of Social Icons on Their Website, etc.
3 MAIN PROBLEMSYour social profile pages are incomplete
You only have 5 followers
You dont have any social icons on your site for visitors to follow you
(Here are some samples)
YOUR COMPETITORS SOCIAL PRESENCE
Insert a Picture of a Competitors Better Social Presence A Lot of Followers, High Engagement, Social Icons on Their Website, etc.
WHY DO THEY HAVE AN ADVANTAGE?More social media consumers will be aware of their brand
They are connecting with more potential leads and existing customers due to social reach
They are more likely to generate a higher marketing ROI due to social media cost-effectiveness
(Here are some samples)
Who?What?How?When?Where?Help!WHAT SHOULD YOU DO NEXT?
STEPS TO SUCCESSCreate Your Social Media Profiles and Consistently Update & Engage
Research to see which social sites your target market frequentsWork closely with a professional who understands your goals and needs
Launch your social media strategy and maintain it consistently!
SUCCESSSTEP 3STEP 2STEP 1
Perform A Complete Competitor Analysis
Create and Optimize Your Social Profiles
Write and Publish Social Posts
Engage with Your Social Followers and Fans
Provide Ongoing Maintenance and SupportHOW WE CAN HELP