Social Media - Stay Connected with Your Customers and Prospects Online

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    13-Apr-2017

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Stay Connected With Your Customers AndProspects OnlineSocial Media Marketing Overview

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Is Your Business Suffering Due to a Lack of Customers?

Feeling Disconnected From Local Consumers?

Having Trouble Getting Your Phone To Ring?

Need More Foot Traffic Coming Into Your Doors?COMMON BUSINESS DILEMMAS

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2. Customer Retention

Getting your satisfied customers to keep coming back is critical and less expensive than acquisition.4. Increased Referrals

Getting your existing customers to refer more people to your business creates effortless longevity and growth.. 1. Customer Acquisition

Attracting new customers is the lifeline for any business and should be an on-going initiative.

Increased Spending

Getting your existing customers to spend more money with your company creates more automated revenue.

PRIMARY GROWTH FACTORS

Ineffective Marketing

Do traditional marketing methods continue to drain your budget even though theyre ineffective?

Stiff Competition

Do you feel like your closest competitors are taking your fair share of the market?

Digital Technology

Are you struggling to grasp and implement proven new-age marketing strategies?

Lack of Time

Are you putting off Digital Marketing because you feel that you just dont have the time?

4 MAJOR ROADBLOCKS

OVERCOMING THE BARRIERSThere are ways toPut your business directly in front of your target audience

Spend your marketing dollars where they COUNT and yield the best returns

Use the power of the internet to connect with more customers and prospects

72% Of Consumers Are Already Connecting With Brands Through Their Various Digital Marketing Channels And Activities

Digital

Website Design

Online Video

Mobile

Social MediaEffective Website Design Will Be A MUST

SEO Will Continue To Be #1 For Local Lead Gen

Mobile Marketing Will Become Even More Vital

Online Videos Will Take Over Web Content

Social Media Will Become The New Advertising

Email Marketing Will Continue To Advance

Proactive Reputation Management Will Be CrucialTHE FUTURE OF DIGITAL MARKETING

Email

Local SEO

OnlineReputation

Content

GET INVOLVED IN SOCIAL MEDIA

WHAT IS SOCIAL MEDIA?Social media is simply media for social interaction and communication, which usually occurs on sites such as Facebook, Twitter, LinkedIn, Pinterest, and more.

Social Media Marketing is the practice of building a companys social media presence with the goal of ultimately converting those connections into sales.

SOCIAL MEDIA USAGE STATS

There are more than 2 billion active social media users

1.4 Billion Users on Facebook316 Million Active Users on Twitter364 Million Members on LinkedIn375 Million Users on Google+100 Million Active Users on Pinterest1 Billion Users on YouTube

3 in 5 small businesses say theyve gained new customers by using social media

47% of web users look towards social media when making a purchase

Social media advertising is forecasted to grow to $11 billion 2017

82% of small businesses say social media is effective for generating new leads

27% of total internet time is spent on social networking sites

WHY SOCIAL MEDIA IS A PRIORITY

OF A SOLIDSOCIAL MEDIA PRESENCEBENEFITS

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More Interaction & EngagementGreat way to stay in touch with your audience, as well as increased engagement and relationship buildingBoosts Customer LoyaltyConsistent contact with your social audience will result in more customers doing repeat businessMultiple PlatformsMultiple social media sites for you to display your brand and connect with a new pool of customers and prospectsOnline ReputationAbility to build trust , credibility, and authority with your target market More Leads & Higher ROIDue to the minimal cost, social media is a viable way to connect with more potential customers and convert them into salesCustomer SatisfactionMultiple platforms to answer customer questions and concernsHigher Search RankingsSocial signals are a key factor inSEO and gaining more searchengine visibility Build Strong PartnershipsMany businesses seek to establish profitable partnerships with other businesses on social mediaBENEFITS OF A SOCIAL MEDIA PRESENCE

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CONSEQUENCES OF NO SOCIAL PRESENCEYour Social Competitors Get More Attention & Loyalty

Miss an Opportunity to Generate New AND Repeat Business

Miss the Opportunity to Build Brand Awareness

YOUR SOCIAL MEDIA PRESENCE

Insert a Picture of Their Low Number of Followers, Lack of Social Icons on Their Website, etc.

3 MAIN PROBLEMSYour social profile pages are incomplete

You only have 5 followers

You dont have any social icons on your site for visitors to follow you

(Here are some samples)

YOUR COMPETITORS SOCIAL PRESENCE

Insert a Picture of a Competitors Better Social Presence A Lot of Followers, High Engagement, Social Icons on Their Website, etc.

WHY DO THEY HAVE AN ADVANTAGE?More social media consumers will be aware of their brand

They are connecting with more potential leads and existing customers due to social reach

They are more likely to generate a higher marketing ROI due to social media cost-effectiveness

(Here are some samples)

Who?What?How?When?Where?Help!WHAT SHOULD YOU DO NEXT?

STEPS TO SUCCESSCreate Your Social Media Profiles and Consistently Update & Engage

Research to see which social sites your target market frequentsWork closely with a professional who understands your goals and needs

Launch your social media strategy and maintain it consistently!

SUCCESSSTEP 3STEP 2STEP 1

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Perform A Complete Competitor Analysis

Create and Optimize Your Social Profiles

Write and Publish Social Posts

Engage with Your Social Followers and Fans

Provide Ongoing Maintenance and SupportHOW WE CAN HELP

ANY QUESTIONS?