Social Media Content

Creation Crafting your social content

As marketers realise the increased importance and reliance on brand owned social media channels to communicate with consumers; content production becomes the next necessary investment. At the same time, with platforms like Facebook announcing a decreased organic reach for branded content adds a challenge to this. This workshop is designed to help marketing and communications managers and executives improve their social media content engagement. Learn from strategies and approaches used by Fortune 500 Companies of consumer brands at this one-day hands-on workshop.

Course details:

Title: Social Media Content Creation Date: 7 December 2016, Wednesday Time: 9.00 am to 5.00 pm (Registration starts at 8.45am) Venue: Regal Kowloon, 71 Mody Road, Tsimshatsui, Hong Kong (East Tsim Sha Tsui MTR Station Exit P2) Course fee: HKD 4 602 per person (on or before 15 November 2016)

HKD 6 162 per person (after 15 November 2016)

To register, please contact Dzulfiqar Rohim at dzulfiqarr@marketing-interactive.com or at +65 6423 0329.

About the trainers:

Principal consultant

As partner and principal Consultant of QED, Freda leads regional organisations to strategic usage of the digital medium for business accountability. She is known for her insights in the retail, beauty and finance industry, with key expertise in content marketing and advocacy cultivation. Freda's portfolio includes Alliance Bank, Manulife, Unilever, Estee Lauder, Love, Bonito and HBO, with relationships spanning years as trusted, collaborative partners. A proponent of enhancing the digital industry standards in Singapore, she has lectured at leading professional training schools and institutions like Ngee Ann Polytechnic, Singapore Institute of Technology, and Singapore Management University. She was also a judge at The Media Challenge 2014 (Republic Polytechnic) and the Mumpreneur awards 2014 (Mums@Work).

COURSE OUTLINE

08.45 Registration

09.00

1. Principles of social content

Understanding the key differences of social media communications

The myth of viral content

Recognizing the need for credible content

2. The social media content creation process

Introducing the 3 Ps content creation framework

3. Planning

Social media and the sales and marketing funnel

Building a social community

Deciphering the 5Ws of content planning

Who is the content for?

10.30 Break

11.00

4. Planning (cont.)

Why should consumers bother about your content?

What do you want your followers to do?

Where should you build your social media following?

When should you post on social media?

5. Producing

Creating the social brand persona

Techniques to optimise social content

12.30 Lunch

14.00

6. Producing (cont.)

Utilising the social media content calendar

Understanding real time marketing

Key rules to social copywriting

15.30 Break

16.00

7. Producing (cont.)

Knowing platforms creative limitations

Optimising content for social media

8. Performance

Differentiating between direct and indirect ROI

Introduction to the Participation Pyramid

Understanding key measurement metrics

Setting performance benchmarks

17.00 End

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