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Social Media and Branding
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The Importance of monitoring Social Media Sites as a central part of brand management
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Social Media
Social networking' is a term used to identify sites that offer a range of ways for people to stay connected and build webs of social history where upon their interactions are based.
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Social Media Sites
• Mobile– Twitter – www.twitter.com – mobile: m.twitter.com
• Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
– Yeigo – www.yeigo.com• Yeigo is a free and innovative application for your mobile phone
– Mixit - www.mixit.co.za• MXit is a FREE instant messaging program for your mobile phone
and PCs. This means that you can chat to other MXit users on their mobiles and PCs, anywhere in the world, for FREE.
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Social Media Sites• Myspace – www.myspace.com• Facebook – www.facebook.com• Hatebook – www.hatebook.com• Delicious - http://delicious.com/• Technoratti - http://technorati.com/• Linkedin - www.linkedin.com• Youtube – www.youtube.com• Mybroadband - http://mybroadband.co.za/• Zoopy - http://www.zoopy.com/
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Product Development and Market Research
Promote the brandGet brand insightsHire people – talent searchDirect trafficTo Do ListEvent UpdatesStay in touch with new trends
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Competitive Intelligence
"Every single day, someone, somewhere is discussing something important to your business; your brand, your executives, your competitors, your industry. Are they hyping-up your company, building buzz for your products? Or, are they criticizing your service, complaining to others about your new product launch?"
— Andy Beal, Marketing Pilgrim
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PR Opportunities and MarketingUsing social media platforms to leverage brands making them seem a lot more subjective and
having personalities.
Traditional PR tactics are just about "push" information and engaging media outlets to try to reach ANYone, no matter where they fit on this scale. They're about number of clips and media hits, and just getting earned media. It is, for all intents and purposes, a one-way information stream.
"New" PR tactics actually build on to those techniques, and allow for the conversation to continue, allowing PR professionals to do what they do best- influence. So, imagine the possibilities of brand engagement through a PR channel that distributes a press release, which a newspaper picks up, prints both through their paper and publishes to their website
Great, nothing new so far. But if you as a PR professional hop onto that site and work your way (transparently) into the conversation in the "comments" section responding to that article, now you've got an opportunity to extend your influence.
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Ananzi and Social Media
Ananzi and Social Media
Ananzi is a search engine that has been around since 1996, evolving from a simple and basic search to the site it is today. Serving approximately 600 000 unique users and on average 15 500 000 impressions, Ananzi is a force to be reckoned with.
Social networking is new and is in your face, bringing people together with their ideas and their expertise. With a new era of interactivity on it’s way, Ananzi is planning to join the revolution.
“Navigating life through South Africa”
