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People have been using hashtags since 2007. Since then other social media sites like Facebook, Instagram, Pinterest, Google + have followed suit. Find out the motivation of people to use hashtags and what benefits a brand gets in todays competitive social media marketing space.
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Yogesh Dwivedi
a hash sign (#), used on social media sites to identify messages on a specific topic
Source: Wikipedia
But why people use #hashtags?
Source: cartoon-vector.com
Experiences
Fears
Interests
To share:
Statistics• Increase engagement by 100% for individuals & 50% for
brands• 30.5% respondents said hashtags are good for identifying
trends• 20.6 % said hashtags are good for finding brands and products• 17% discovered brands through hashtags only• During Super Bowl, 70% users ended watching entire
commercial due to hashtags
(Source: RadiumOne, Twitter.com)
Increase Engagement
Awareness
Recruit customers
Build Communities
Listen and engage
Benefits:
