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SOCIAL MEDIA: SPFIZZLE YOUR
COMMUNICATION PLAN
Presented by Carl Alves, MassTAPP
What do these symbols mean to you?
•Airbnb: 3 million users, 300,000 listings •App.net: 20,000 users •AppGratis: 10 million users •Aviary: 35 million users •Badoo: 172 million users •Banjo: 4 million users •Bebo: 30 million users •Blippar: 1 million downloads •box.net: 15 million users •Branchout: 30 million users •Buffer: 500,000 users •Care2: 18 million users •Change.org: 30 million users •Classmates.com: 55 million users •Cooliris: 3 million users •Couple: 1 million users
•Deezer: 26 million users •DeviantArt: 26 million members •Douban: 100 million users •Dropbox: Over 100 million users, 1 billion files uploaded daily •Edmodo: 18 million users •Ebay: 100 million active users •Eskimi: 10 million users •Etsy: 20 million users, 100 •Fab: 11 million users •Facebook: 1.06 billion monthly active users, 680 million mobile users, more than 50 million pages and 10 million apps •Fancy: 2 million users •Feedly: 3 million users
Expandedramblings.com
The following list comprises a significant sampling of the top social media sites
Flickr: 87 million users, 8 billion photos •Flipboard: 20 million users •Fotopedia: 14 million users •foursquare: 25 million users, 1 million businesses 10.4 million monthly users •Freelancer.com: 6.6 million users •GetGlue: 3.2 million users Giggle: 3.2 million users •Glassdoor: 14 million users •Glympse: 4 million users •Gmail: 425 million users •Goodreads: 13 million users •Gogobot: 2.5 million users •Google+: 343 million active users •Groupon: 36.9 million users •Hootsuite: 5 million users •hoppr: 3 million users Hotmail: 286 million users •Hulu Plus: 3 million users •iCloud: 250 million users iHeartRadio: 20 million users •Imgur: 56 million users •Instagram: 100 million users, 4 billion photos
•Kakao Talk: 70 million users •Keek: 6 million users •Kik Messenger: 30 million users •Kiloo: 26.5 million daily active users •Kleii: 1 million users •LevelUp: 1 million users
Life360: 30 million users •Line: 100 million users •LinkedIn: 200 million users •Listia: 2 million users •LockerDome: 4 million users •LoginRadius: 10 million users •Mailbox: 1 million users MeetMe: 1 million users •MeetMoi: 3 million users •Mega: 3 million users, •MessageMe: 1 million users Mint.com: 10 million users •Momo: 20 million users •Mxit: 50 million users MyFitnessPal: 30 million users •MyHeritage: 72 million users
•MyLife: 60 million users •MySpace: 25 million users •Netflix: 30 million users •Netlog: 84 million users •Nimbuzz: 150 million users •Ookbee: 3 million users •ooVoo: 70 million subscribers •Openstreetmap: 1 million users •Ortsbo: 212 million unique users •Outlook.com: 60 million users •Pandora: 175 million registered users •Path: 6 million users •Paypal: 117 million users •Pheed: 1 million users •PicMix: 8 million users, 108 million photos Pinterest: 48.7 million users •Pocket: 7.4 million users •Popcornflix: 1 million users •Prezi: 20 million users Pulse: 20 million users •qeep: 18 million users •Quora: 1.5 million monthly unique users •QQ: 700 million monthly users •Qzone: 500 million users
•Rally.org: 3 million users •Rdio: 10 million users •Reddit: 43 million use 400 million 37 Billion Page Views •Renren: 100 million users •Rounds: 6 million users •Rovio (Angry Birds): 1.7 billion downloads 263 million monthly active users Runkeeper: 14 million users
•Scoop.it: 7 million users Shazam: 300 million users; 5 billion tags •ShopAdvisor: 10 million users Shopkick: 4 million users •Sina Weibo: 503 million users •SkillPages: 8 million users •Skype: 280 million users •Slacker: 4 million monthly users •SlideShare: 45 million users Socialcam: 56 million monthly users •Songza: 1 million users •Sonico: 55 million users •Soundcloud: 180 million monthly users •SoundHound: 100 million users •Spotify: 24 million total users, •Square: 3 million users, 250,000 merchants Steam: 50 million users •Storybird: 2 million members •Stumbleupon: 25 million uses •Tango: 100 million users •Trello: 1 million users •Truecaller: 11 million users •Trulia: 23.6 million monthly active users Tuenti: 13 million users •Tumblr: 150 million users •Twitter: 500 million total users
Viggle: 1.8 million users •Vimeo: 12.6 million users •Visual.ly: 145,000 users •VK.com: 190 million users •Voxer: 70 million users •WAYN: 21 million users •Waze: 34 million users •WeChat: 300 million users •WeiXin: 100 million registered users •WhatsApp: 100 million users Wix: 25 million users •WordPress: 74 million blogs •Wrapp: 1 million users Xing: 11 million users •Yahoo! Mail: 281 million users •Yammer: 7 million users •Yelp: 78 million users; 30 million reviews •Youtube: 1 billion users, 4 billion views per day •Yummly: 7.5 million monthly users •Zalo: 1 million users
I’m an expert….
…in what I know
This is what I know about… “Social Media”
…but seriously
The following are some of the Truths that I have discovered during my experience working with social media.
The horizon is constantly changing Saying you’re doing “social media” because you have a facebook account is like saying your doing prevention by “Just Saying No to Drugs”
There’s truth to it but, it really isn’t doing much
Truths Continued
It takes a while to understand, develop and execute an effective plan.
It takes even longer, if you delay getting started.
According to MacWorld – •It’s estimated that 56% of the population is connected to some form of social network •The Average American that uses social media, spends 7.6 hours per month on social networking sites •98% of 18 to 24 year olds utilize some form of social networking
Truths Continued
An effective plan must include more than just the “Techie” sitting in a room putting up a webpage, twitter feed or facebook page. Although you need someone with tech skills,
think about a team approach
Truths Continued
The more you find out about social media, the more there is to learn.
The basis of social media is collaboration, sharing ideas and learning…
Truth Continued
Effective social media campaigns are less about Tech and more about a solid Communication Plan.
Social Media
What do effective Social Media and Prevention strategies have in common? SPFIZZLE!
Put a little SIZZLE in your SPF
SPF Concepts Apply to Social Media Planning
Assessment – What is our target?, What is our message? What are our goals?
Building Capacity- Communication Plan, Tech IQ, People Power, Mission/Position Statements, Talking Points
Planning – Logic Model, Activity Calendar, Schedule of Activities
