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Rovio © 2016 Confidential. All rights reserved.
Why a gated process allows more
freedom of creation.
Cyril Barrow
VP operations - Rovio
From Hardware...
Who isCyril Barrow ?
to... Free to Play....
20 years leading people, products and processes
Helsinki
We don’t build just a fun game!
· What is the goal of a game studio?
· What is the game plan?
· The gates: how the plan is reviewed, how games are killed
· The freedom: How to unleash the potential
Rovio © 2016 Confidential. All rights reserved.
ConceptMarket
research + prototype
Pre prod Production Soft launch Live OPS
Rovio © 2016 Confidential. All rights reserved.
“Consistently
reliable delivery
of great games”
Dull, serious, bland
Cool, innovative, exciting
Rovio © 2016 Confidential. All rights reserved.
reliable delivery =
· a game that comes on time to the market
· a game which cost and scope are understood
· a game we can build (efficiently)
· a game that is not just a successful execution of a plan
Rovio © 2016 Confidential. All rights reserved.
great games =
· a game for your audience
· a game that customer want and are ready to pay for
· a game you can learn from
Rovio © 2016 Confidential. All rights reserved.
To sum up:
We need to put a process in place in order to maximize the
chances of delivering great games.
Rovio © 2016 Confidential. All rights reserved.
We need to understand:
· Strategy
· Marketing plan
· Design
· Production
Making a game is not just about designing a fun game.
Rovio © 2016 Confidential. All rights reserved.
· Strategy (market research)
audience
competition
goal
why is it a good game for us
· Marketing plan
User Acquisition
Rovio © 2016 Confidential. All rights reserved.
· Design
fun & depth
retention
monetisation
live operations
risks
· Production
lead time & cost
scope
people
process & risks
Rovio © 2016 Confidential. All rights reserved.
To sum up:
Planning to make a fun game is not enough.
Think:
- audience
- customers acquisition
- retention and monetization
- how you can build the game
so… how do we check the plan?
Rovio © 2016 Confidential. All rights reserved.
The gateshow the plan is reviewed, how games are killed
Rovio © 2016 Confidential. All rights reserved.
ConceptMarket
research + prototype
Pre prod Production Soft launch Live OPS
12 months8 months
3 gates:
Rovio © 2016 Confidential. All rights reserved.
Quality
Scope
BudgetTime
Quality > Time
But that doesn’t mean time and dates are not important!
Q = f(S+B+T)
Rovio © 2016 Confidential. All rights reserved.
In a world where Quality is #1 but Time and Cost are critical,
SCOPE is the key weapon.
Rovio © 2016 Confidential. All rights reserved.
To sum-up:
Design clear check-points in your process.
Do you have a strategy
Do you have a marketing and design plan
Do you have a production plan
Be prepared to kill games.
Rovio © 2016 Confidential. All rights reserved.
ConceptMarket
research + prototype
Pre prod Production Soft launch Live OPS
- Check-points are clearly defined. No surprises.
- The management respects freedom outside the check-points.
- The product owner holds the responsibility.
Rovio © 2016 Confidential. All rights reserved.
Scrum
Working Software Updated Backlog Velocity-Based Reporting
Freedom doesn’t mean no visibility.
Rovio © 2016 Confidential. All rights reserved.
To sum up:
- Creative teams are empowered.
- Check-points are clear and allow self assessment.
- Visibility is built in the process.
If you don’t have a complete plan, don’t go to
production.
Rovio © 2016 Confidential. All rights reserved.
then RUN!
Because you have to validate all your assumptions
with real users ASAP.
But if you do…