Slide 1
www.socialmediamanagement.net
SafetyNet
Social Media ManagementAnn Michaels & Associates
1
Social Media Engagement Three Step Process
www.socialmediamanagement.net
2
Engagementwww.socialmediamanagement.net
Engagement indicates how appropriate your content was to its
intended audience. The analytics presented in the Engagement
category are comprised of actions your audience may take on the
content we publish through SafetyNet. This includes actions like
clicking through a link, leaving a comment, liking the content,
replying, retweeting, and rating.
Engagementwww.socialmediamanagement.netWe measure how much
engagement took place on a day to day basis
Reach www.socialmediamanagement.net
Reach counts the direct and indirect number of people your
initiative is affecting. The metrics presented in the Reach
category are comprised of both direct and indirect audience members
seeing your content.
The direct audience includes numbers of friends, fans,
followers, mentions, views, downloads, subscribers, and
connections. The indirect audience includes numbers of people who
could see a mention or a retweet. These numbers are comprised of
the follower count of the person doing the retweeting or
mentioning.
5
Reach
www.socialmediamanagement.net
This is a count of the number of content items with your search
results that were deemed as positive, neutral or negative by Social
Mention.
Global Reach www.socialmediamanagement.net
Where in the world is our reach the most effective? This chart
breaks down the number of conversations over a specific period of
time by country. In this example the U.S. leads with 989 followed
by The United Kingdom with 92, France 17, Canada and the
Netherlands at 10 each.
Reach
www.socialmediamanagement.netDisplays your reach state by state.
The larger the push pin the more conversation around your
brand.
Activity Measure & Reportwww.socialmediamanagement.net
Thank you for taking the time to view our presentation. If you
have any further questions, please contact us at your
convenience.
Marianne HyndAnn Michaels &
[email protected] ext
104www.socialmediamanagement.netwww.socialmediamanagement.net
