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Mark Ellerby
@CloudberryOrgUK & @SE_Mentor
Martin Hogg
@MartinHogg
#FindItInBrum
Social Media for Success
What's All The Fuss About?
65% of UK spend over
one day a month online
That's on the increase
because of these...
Take A
Look
Around
55-60% of
Twitter,
LinkedIn &
Pintrest users
are aged 26-
44
55% of users of
Twitter are female &
70% of Google+
100m users are male
150m users
on LinkedIn
Around a
billion
users of
10 Practical Social Media Tips
Find the right social media for
your company or organisation
How social media can increase
your presence on & offline
3 tips to avoid getting into trouble
Opportunities Bring
People
Together
Increase
Visibility
Target Segments
of Customers
Access key
Opinion
Makers
Research
Bring Life To Your
Website
Be Found
Time
Build it into
your work,
employees
or
outsource
3 Risks and Pitfalls to Avoid
Boundaries
Policy &
guidelines
on use
(personal &
work time)
Ownership
Policy on
account
ownership &
Intellectual
Property
10 Practical
Social Media Tips
1. Name & Keywords
2. Choosing the Right Social Media For You
3. Trust
4. Authenticity
5. Humour
6. Provide Value
7. Online/Offline Fusion
8. Curiosity
9. Trends Local, Mobile and Video
10. Measuring Your Efforts
Mark Ellerby
@CloudberryOrgUK & @SE_Mentor
Martin Hogg
@MartinHogg
#FindItInBrum
Social Media for Success